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Marketing Online Video Made Simple Resale Rights Ebook

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Introduction to use of video online

Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio and television were considered the only ways of reaching the masses. The internet evolution has caused a revolution especially in the fields of advertising and marketing. Internet has become the most effective mode of communication and today millions of companies around the world are engaging in online business activities in one way or another. Even the companies who do not have an online presence rely extensively on online advertising and marketing campaigns in order to reach to millions of potential consumers and create brand awareness and promote their products and services.

As internet is becoming the most extensive medium of communication. Well focused and future oriented companies realize the potential of the “Interactivity” of the online medium and hence they are spending millions of dollars on online marketing.

According to a report published on the 13th of October 2010 on marketing-interactive.com; which states that:

“Although severe global recessionary pressures have affected the economies in the last couple of years, it appears that the recession doesn't exist on the web. This statement was based on the basis of report presented by the Interactive Advertising Bureau (IAB) and The Price Water House Coopers (PWC) which suggests that during the first half of the year 2010, advertisers spent US 12.1 billion dollars on the web, which is a record spending on online advertising for a half-year period. According to the report the online advertising spending climbed to 11.3% over the same period in 2009. That spree was fueled by a robust 6.2 billion US dollar in spending during the second quarter of 2010, marking the second-largest revenue quarter ever tracked by the Interactive Advertising Bureau /Price water house Coopers (roughly $6.3 billion was spent during last quarter of the year 2009).

Analyzing the results the report further highlighted the comments of David Silverman, a partner at Price Water House Cooper (PWC) maintained that despite an adverse impact of recession, the double-digit growth in both online search and display clearly suggests that the prospects for online advertising continue to be strong and it clearly indicates long-term growth in the future.”

Visualizing the importance of online marketing and advertising, businesses are engaging into an incessant war to improve their visibility, drawing more and more traffic to their web sites. Online marketers and advertisers are constantly incorporating various tactics and strategies to attract the attention of the masses of visitors and stand out to their competitors. Hence there are several forms of online marketing through which companies can maximize search engine rankings online, one of which is Video Marketing.

Video Marketing

Video marketing is defined as a marketing strategy use by companies to promote their products and services by using short, attractive and informative videos. The basic objective of developing and using such videos is to induce product or brand awareness in the prospective customers and entice them into purchasing the promoted products and services. It is also essential to note that video marketing is basically a strategy of marketing products through video as people sometimes confuse it with marketing the videos.

Communication through videos has always been the most efficient means of conveying your message successfully to your audience. As it is a well-known phrase that “A picture is worth a thousand words”, video communication is a potential mode of communication to reach thousands of people. A visual presentation instead of textual material is not only attractive and visually appealing but also remains in the minds of the visitor for a long time. This is why today video communication is getting more and more important and companies are trying to improve their marketing efficiency through video marketing and giving its importance this book is dedicated to give you, an in depth information about Video Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective marketing tactics by incorporating videos in your websites and other online sources than this book is essential for you and will help you explore not only the importance and the scope of video marketing but also it will help you to explore how to create and develop an effective, and ways to embed it in your websites. Further we will discuss several tips and tactics that can improve the efficiency of your videos. Hence this book presents a complete outlook on video marketing.

Chapter 2

Scope of using videos

A famous Russian story writer and dramatist, Anton Chekhov once said that;

“Don't tell me the moon is shining; show me the glint of light on broken glass”. It is well-known fact that human brain always tends to visualize things whenever they read or see something, hence in order to communicate your message it is always important to remember that showing is better than telling. This quote is practiced well by expert marketers as effective marketing is also an art of showing not telling. As mentioned in the previous chapter that a picture message is worth more than a textual message. In an advertisement that is composed of text only, an online visitor has to go through the text, which consumes extra time and effort, in order to figure out the message conveyed. However, visual demonstration captures a viewer's attention quickly and has the potential to create an impact on the minds of a viewer. This is the reason why many marketers either conventional marketers and/ or the online marketers prefer to use video clips in order to advertise and promotes their products well.

Also as it is a common knowledge that nowadays people enjoy searching the internet rather than to watch TV or to read newspapers, there is an emerging trend of increasing number of people turning to the internet in search of information. Even one of the major online icons Google recognized the importance of video marketing and recently bought out YouTube, the top video site on the Internet, which is one of the first sites that comes to mind when you want to do a video search for something. So bringing video into your campaigns is important to give your site a big boost.

As internet is becoming a globally preferred medium of communication and videos being the most efficient and attracting modes of communication, online marketers are extensively using internet marketing videos to attract high number of visitors towards their websites. Statistics reveals that there is an emerging scope of online video marketing as online video helps the businesses to reach to a wide range of best prospects instantly. According to the Interactive Advertising Bureau (IAB) and The Price Water House Coopers (PWC) report, ad spending on digital video enjoyed its best quarter ever, jumping 31 percent vs. the first half of '09.

Another report indicated that the year 2009, was definitely a year when online video boomed, as in the United States the total time spent watching online video grew up by 34.9 percent.

Hence, online videos are getting popular as it does not only enable you to reach the targeted customers across geographical boundaries and fetch maximum number of customers but also the associated costs are significantly lower. This expands the customer base of a company. Online marketing is therefore more cost effective than regular TV ads, simply because, it is not only the less expensive source to produce and disseminate your message, but also it makes customer targeting a lot easier too.

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Heal Yourself MRR Ebook

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Introduction

I am so tired of all the negativity around me! Are you? This world is toxic and it is sick. I hate watching the news, reading the newspaper or even interacting with my neighbors. I don’t want to appear antisocial. I genuinely love people. But this world has made us cold and cruel.

The result is a society of unhappy people. Well over 50% of all marriages end in divorce. Well over 50% of all young adults do not even believe in marriage. We need to get back to the days where it was easy to talk to strangers and it was unnatural not to be polite.

Back to the days where people actually believed in love and looked out for their neighbors. We need to start loving ourselves again. We each need to be the change we wish to see in the world. We need to heal ourselves and start loving ourselves again.

Happy people are successful people. This is simply because being happy makes it easy to stay motivated to reaching your goals. Your thoughts have a very significant impact on the life you lead and the quality of the relationships you will have with family members, friends, and significant others. Some even reason that our thoughts and beliefs can have an even stronger effect on our health than modern medicine. Consider these

• A middle-aged man dies a day after his Doctor diagnosed him with Cancer, even though his autopsy revealed he was misdiagnosed.

• Many women who are desperate to have a child will begin to have real symptoms of a pregnancy such as cravings and an increase in the size of their breasts, despite the fact that they are not actually pregnant.

• People who suffer from Depression who participate in clinical trials for new antidepressants start experiencing an improvement in their moods although they were given the placebo and not the actual drug.

That being said, it has been scientifically proven that you can improve your health, career and relationships simply by improving the way you think about yourself and the world around you. This is a lot cheaper than paying for sessions with a therapist or paying a Divorce Lawyer.

This book is intended to help you heal yourself of all the scars and the influence of all the negativity around. I guarantee that learning to rid yourself of the pain of this world will drastically improve the quality of your life from this point forward.

Chapter 1 – Know Thy Self

“The more you know yourself, the more patience you have for what you see in others.” - Erik Erikson Knowing who you are is a very crucial aspect of healing yourself. How can you avoid a disaster if you are simply floating through life with no clear sense of what you stand for, and what you refuse to tolerate?

There is a reason why the small town girl with big dreams, who gets to the big city, often ends up in some miserable and dare I say, compromising, situation.

Think too of the unhappy Doctor who is only a Doctor because his parents decided that he needed to become the first Doctor in their family. What about the hen picked mama’s boy who dates a girl he cannot stand because it makes his mother happy? These three have a lot in common.

Their problem can be explained in the old saying that points out that if we do not know where we are going, any road will be the right one. And better yet, ‘if we do not stand for something, we will fall for anything.' In other words, if we do not understand ourselves, this includes our hopes, dreams, and aspirations, it will be easy for just about anyone to push us into a decision we will 7 regret for the rest of our lives. Living down a choice you regret, especially if you have to face its consequences on a daily basis, is going to be one of the hardest things you have ever had to do. Living with the burden of these choices is part of the reason many people are so bitter and unkind. This is not the way I want you to navigate through your life.

When we take the time to understand who we truly are, the intricacies of our own personalities, we will have the keys to unlock our true potential. You cannot become your best self if you do not know what that entails. When you understand yourself, you are more likely to end up choosing a career that you love. And it is quite easy to be passionately driven to achieve great things when you are pursuing a career that you love.

Additionally, when you are at the top of your game, you will seek out the kind of partners and friends that will make you happy and thus bring out the best in you. They will understand the way you think and may very well think the same way you do too. These are the kind of people who will not laugh at your dreams or be jealous of your success. Being surrounded by loving, supportive people, will make you a kinder, happier and dare I say, more successful person.

Individuals who have a deep understanding of themselves, are often more decisive and optimistic. That is because these individuals are in full control of their life choices and they chose well. They are more likely to see opportunities where others see setbacks. It also takes far less effort to be productive when you enjoy what you do. Additionally, the fact that you enjoy your career will give you a competitive edge and you will not depend on the praise of others for motivation. The satisfaction of a job well done will keep you pushing forward.

I know that these may seem like ideal circumstances, where our choices are not dependent on the desires of our family and where we are all strong enough not to succumb to the pressure they will put on us to make a certain decision. But believe me, knowing and truly understanding yourself will open doors to opportunities you would have never seen coming otherwise. It will be easier for you to stand up to the pressures around you when you know without a doubt what the right decision for you will be. I am not encouraging you to shrug your responsibilities of providing for your family, I am encouraging you to understand who you are and be true to who you are at all times. You will be much happier as a result, and far easier to love, when you are not carrying the heavy weight of a bad decision around for the rest of your life.

How to Get to Know Yourself

This is easier said than done, but it is not impossible. You can start with some objective assessment. This does not mean simply asking the people around what they think of you. Your interactions with them, whether negative or positive, will prevent them from being as objective as you need them to be. A better option would be making use of a reputable personality test. One of the popular options is the Myers-Briggs Personality type test. This test will determine which of the 16 personality types of this theory best describes who you are. It has gained popularity in recent times because its results can be used to determine the environment you work best in and even how you interact with the people around you. Plus whether you like the results or not they tend to be surprisingly accurate.

Career aptitude tests are another great option. These are designed to help you understand your skill set better and how you can use these skills to select the right career. It is never too late to start a career that you can love.

Once you have a carefully thought out plan that will allow you to care for your responsibilities and still venture into a field that you love, go for it. It might be a case that money is tight and you are already strapped for time and may not be able to make a move right now. But I would encourage you to continue preparing yourself. Keep learning all that you can about that career online or from the people around you. That way, if the opportunity should arise, you will be in a position to take it.

Once you have taken the time to learn about yourself, you may find some dirty laundry and hidden scars that you probably would have rather kept hidden. Unfortunately, you have been wearing these scars every day in the way you interact with those around you. These scars could have made you too soft to express how you feel or too cold to care about the feelings of others. Now that you can see yourself clearly, become the best version of yourself. Love yourself. And above all else, be true to yourself. Knowing your limits is another important skill to master in order to navigate through this crazy world successfully. This will be discussed in the next chapter.

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30 Days To A Bigger Email List Personal Use Ebook

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The number one thing that nearly every successful online entrepreneur has going for them is that they have an email list. This is a list of subscribers that opted in to receive more information from you, to gain access to free training, or people that bought something from you.

At one point or another we have all made our way to an email list. From the largest online retailers to the solopreneurs running a business from their living room, email marketing is still the number one way to engage and follow up with your audience.

Social media has definitely changed the game a little bit, but email marketing is here to stay. What has changed is how people access their emails. So, don’t let anyone try to fool you into thinking that email marketing is dead.

In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing!

If you have an email list and you create a product, have a coaching program, service, physical product, or webinar you want to tell people about; then you just send an email to your list for instant results! No more waiting for your paid ads to get approved or relying on affiliates to mail for you.

Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why over the next 30 days I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!

With 30 days to a bigger list you are well on your way to winning big online, and building that asset you need to help keep your income consistent. There has been one constant in the marketing world, and that is email! You must have an email list if you want to make it!

Instead of breaking this into chapters like a normal book I will just make each day of the process its own section so you can easily follow along!

30 Days To A Bigger Email List

Some steps may feel as if they repeat themselves, and that is simply because you need to be consistent with your traffic generation efforts. Each section will have unique content and things to do for that day. Just note that sometimes you may be doing the same strategy.

Also, feel free to work faster on the steps. I am designing this so each step takes a few hours each day. Some may take less work, and others a little more. The idea is that you keep your eye on the prize and stay consistent.

For example, if you already have an email list going, but want to use this ebook to add more subscribers, than you could just skim Day’s 1 through 4, and jump right into the traffic section on Day 5. Please try to read each section though as I provide valuable insights that will help you along the way.

Further, keep in mind that this guide is intended for any type of online business. Whether you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves!

Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t see much progress on your list building. You need to see this process through to completion, and be diligent. Apart from having an email list the ones that succeed in this business succeed because they are consistent!

It will be fun to watch your email list grow.

Let’s get started!

This will be one of the longer sections of this ebook, but it is the most important one to follow along with, as it covers the one thing you must have going for you to get your list going!

The first thing you must have in place to start your list building efforts is a lead magnet. For those that already have a lead magnet, and are looking to build their lists you may pick up some methods in this section that will help you enhance your lead magnet to increase your conversions.

Otherwise you can skip ahead to “Day #5” which teaches the first traffic section. Just make sure you at least skim through Days 2, 3, and 4 to ensure you have a follow up sequence in place, and that you have your web form and autoresponder setup correctly.

If you are starting out with building a list, then you will want to make sure you have something to entice people to join your email list and give you their personal information like their email address!
Back in the early days of list building and marketing online you could simply say “Join My Newsletter”, and people would be happy to do it! Nowadays though people are not as open to just share their email, and even their best email address with you.

So, you must give them a good reason to opt-in to learn more from you.

Here are 6 examples of really-good lead magnets you can create to give away. Remember, the more exciting your offer sounds, the more people will gladly give up their email addresses to receive it.

1. Top Tips PDF Report

This can be a list of tips that will help people solve a problem that they are seeking a solution to. For example, if you are a tax accountant offering CPA services, then you could write a report called: “The Top 8 Tax Savings Every Small Business Owner Needs To Know About”.

If you were a small business looking for help with taxes, then you better believe that would capture your attention, and get you to give up your email address!

In this report, you can share the top 8 tax savings tips, and even do a paragraph or page at the beginning and end that sends people to your website for more information.

If you are an affiliate marketer with content sites selling people on mattresses, then you could do a report called: “How To Find The Perfect Mattress For You”. Then you create a short 3 to 5 page report explaining your tips for finding the perfect mattress.

To give you one more example let’s say you sell pet products on an ecommerce store you could create a report that says “6 Pet Products Every Dog Owner Can’t Live Without!”

That would be attractive on your site, and would generate those email subscribers that you can then follow up with later when you have sales on your store, and inside the report you can could of course recommend 6 products from your store with direct links!

Another example for this type of lead magnet is found here in this chapter! I could simply take the 6 lead magnets I am recommending right now, and do a free report called: “6 Highly Effective Lead Magnets”.
If you are stuck for ideas that your market wats look at Q&A sites like https://answers.yahoo.com or www.quora.com. You can also do a search for your niche keyword phrase like “pet products”, “small business taxes”, or “mattresses” into www.youtube.com or www.google.com and look at the ‘Suggested Search Phrases’ that come up!

Browse forums in your market, or even look at top selling books within your niche on Amazon. Just think creatively and start writing. It is conceivable to write your entire lead magnet in just a few hours from start to finish!

Starting From Scratch Resale Rights Video

ATTENTION INTERNET MARKETERS: Ready to Start Using Real Strategy?

"Give Me Sixty Minutes And I’ll Show You How to Have A Plan To Market Any Product or Service In Any Niche"

In this Course, You’ll Find Out How To Use Timeless Principles to Get More Leads and Sales On Demand

You’ve come to this page because you’re want to know how to stop make a real marketing plan that depends on timeless principles. You’re probably tired of hearing….

Everybody is on Facebook..you have to do Facebook Ads...

Everybody’s using their mobile phone, you have to get a mobile App…

Or maybe you’ll hear...Hey, do you have a membership site…everybody need a membership site…

And you start to wonder, who is right? Who do I trust?

What Really Are The Things Every Business Must Do?

The fact is that there ARE really certain things every business must to do be successful marketing their business.

Some of the business that do these thing are ON Facebook, some are not...

In fact, some of these things have nothing to do with the internet, yet will determine your absolute success online...

You’re probably wondering, if you’re still reading…how can that be? Doesn’t success depend on how we do stuff online?

The answer is yes and no. There are ten things that businesses that successfully market their business online and offline do routinely and while they know them, they’ve rarely taken the time to write them down and teach others.

Whether you have been struggling with how to get new customers or how to get more prospects or even how you can be a go-to person in your market, you can use these then principles in your business to do all of them.

Unlike taking weeks of your time and thousands of dollars to learn a new trick or tactics, these then part of your marketing strategy will help you to market your business regardless of what the new trend. They work whether or not you’re doing mobile marketing, affiliate marketing or blogging.

This means that you’ll know EXACTLY what to do next in your business when it comes to marketing.

And you can do it over and over again…

Strategic Marketing Puts You in Control of Your Business

Whether you are deciding on how you’re going to do SEO to get more traffic or how you’re going to use coupons and discounts, these core principles will give you the tools you need to know exactly what to do and WHY you’re doing it.

Think of what it would be like to look at a new business trend and instantly know where it fits into your business, how to take advantage of it…or if it’s even worth your time. Once you understand the fundamentals of marketing strategy, you can apply them to any and everything you do in business.

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