Tag Archives: 2017

Email List Secrets MRR Ebook

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LESSON 1: AN INTRODUCTION TO EMAIL MARKETING

If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.

If you listen to pretty much any top marketer, then they will almost always tell you this. They will almost always say that the most important aspect of their marketing – the thing that led to their success – was email.

And there’s a very good reason for this. Or ten…

Email marketing allows you to reach your audience in an incredibly direct manner. Unlike other forms of marketing, you’ll actually be able to reach your audience directly in their inboxes without having to go through any third party. That means that you’re not reliant on a platform like Facebook or Twitter, or at the mercy of potential changes to policies that could render your messages unheard. It wasn’t that long ago that Facebook made the decision to change its system so that only a small percentage of posts from pages got through to followers.

With email, your messages are going directly to the users. That means that nothing can prevent you from reaching them and you know that 100% of everything you send is going to reach the recipient.

It means that you don’t lose your long list of subscribers if Facebook decides to inexplicably delete your account (this happens – in fact it has happened to me) or if they decide to delete their accounts.
This is a relationship that is directly between you and the subscribers. But that’s only touching the very surface of what makes Email marketing so useful.

As you’ll see in the rest of this report, there are many, many more advantages to email marketing and tons more reasons why you should invest more time and more energy into email marketing.

By the end of this report, you’ll understand precisely what makes email marketing important and you’ll hopefully be hyped to dive into the rest of the course to find out how you can make it work for you.

First, a Few Stats

First, let’s take a look at a few stats which perfectly illustrate just how impressive email marketing really is and how it is transforming business…

For example, did you know the following figures?

Email marketing has a ROI of 4,300%
91% of consumers check email daily (most people check it much more!)
When surveyed, companies say that email marketing is more profitable than: PPC, content marketing, display advertising, mobile ads, social media marketing, direct marketing, affiliate marketing…
66% of US consumers aged over 15 have made a purchase as a direct result of an email campaign
1/3rd of consumers say that they open their emails on the basis of the subject line alone

So, what does all this tell us? Why are these stats the way they are?

Firstly, let’s consider the ROI. The reason that ROI is so high for email marketing is actually because the cost of entry is so low. ROI is ‘return on investment’, the amount of money you make versus the amount of money you spent in order to make it!

In the case of email marketing, you only need to pay for an autoresponder. Once you’ve done that, you have the means to collect and send emails, which means the only thing left for you to do is to write said emails. Guess how much writing an email costs? And it barely takes any time either (remember: time is money!). In short, this is an incredibly quick and cost effective way to start marketing.

Another stat that’s interesting is the fact that 91% of consumers check their email every single day. That’s a huge statistic but in reality it’s probably rather conservative. The reality is that most of us check our phones not only every single day but countless times throughout the day.

The reason for this is that we get a notification each time we get a new email. There is no way for us to miss an email, which stands in stark contrast to a Facebook post or a Twitter Tweet which is very easy to miss.

In fact, the main way that you tend to hear about new Facebook posts is via email.

Think about the Facebook pages that you have Liked. Can you honestly say that you get 100% of the messages that any of them put out? The answer for most of us is ‘no’ and the obvious reason for that is that we’ll only check Facebook every now and then and even then, we’ll likely only see a small percentage of what’s on offer because that’s what will make it to our homefeed. The only way we would stand a chance of seeing 100% of the content from a given page is if we were to manually navigate to that Facebook page every single day and scroll down through the posts.

And who cares enough about a brand in order to do that?

With email on the other hand, you not only check your inbox multiple times a day anyway, but you also get alerted each time a new message comes through.

Of course, this is only true of your inbox and not of your ‘social’ mailbox or spam – but using the tips you’ll learn over the course of this… course… you’ll learn how to make sure you end up in the inbox and not one of the other two.

So, that’s what the stats have to say but what about the things that a survey can’t quite capture?

Top Reasons You NEED to Invest in Email Marketing

Here are some of the top reasons that you can’t afford not to invest in email marketing…

1. Email Marketing is More Personal

The first and most important consideration is simply that email marketing is much more personal as compared with other forms of marketing. When you send someone a message via email, you
are messaging them in their inbox and that means your messages are going to be placed right alongside messages from their friends and family, as well as all the other things that they signed up for.
All of a sudden, the way that your messages are parsed and interpreted changes. Suddenly, this is in a folder filled with correspondence that demands attention and your email message will take on that same importance as a result.

As a marketer, it’s your job to take advantage of this too – by making sure that your content is written in a way that feels personal and direct – this will have a much better impact on readers and make them much more likely to sit up and take notice of what you’re saying. People like getting messages from people – not companies.

2. Email Marketing is Immediate

With email marketing, you have complete control over your message and that even includes the timing with which your message is sent.

On Facebook or Twitter, you will write a message and then hope that your followers see it at some point in the near future. However, with email marketing we’ve already discussed that your recipients will get a buzz in their pocket as soon as the new message comes through. Even if they have several messages that they haven’t read (meaning that they won’t get notified for each new message), they’ll still tend to check their messages to dismiss those unread contacts at several times throughout a day.

That now means that you can time when your message gets seen and therefore you have some control over what mood the recipients are in when they get your message and how they are likely to respond.
This is crucial because – as with comedy – timing is everything when it comes to marketing. If you can send a message at the right time, then you can take advantage of current events, or of the fact that your subscribers are likely to be tired and thus more impulsive. You just don’t get this kind of control with any other form of marketing.

We’ll learn more about how you can utilize timing in your email marketing over the next several reports.

Online Business Mastery Personal Use Ebook

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Introduction

Over $3 trillion change hands every single day. It’s estimated that over $650 million of this is exchanged daily between online businesses and the 2.9 billion internet-enabled people on our planet. Over the next decade, another three billion people are expected to gain access to an Internet connection, and begin contributing to this online economy. As the world population spends more of their hard-earned income online, the opportunity for entrepreneurs to build wealth from starting an online business is abundant. Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it's just a "duh" at this point. Being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix. This guide is created to help all budding entrepreneurs out there starting their online business in an affordable and safe way, while avoiding many of the common pitfalls. If you’re completely new to starting an online business, it is recommended bookmarking it and working through it in stages.

Chapter 1 Why do you want to start an online business? Having the right mindset is the most important thing no matter what we do. Whether it’s setting up an online business or learning to play table tennis. To be honest, when someone wants to know how to set up an online business it can be a lot more difficult for them than mastering some traditional activities (like sports, for example). That’s because not everyone knows what an online business is (in oppose to table tennis), and what the exact steps that need to be taken are. Hence: Online business – It’s every business venture where the internet is the main vehicle of: attracting customers, marketing, advertising, processing payments, delivering products (usually), and managing other vital business components. What do you think is the first step in building a successful business? It is to understand your ‘roots’. Why do you want to build an online business? What’s motivating you? Without a fire in your belly, you won’t have the required drive to build a successful business. So these can be some of the common reasons to build an online business:

• To earn some extra passive income on the side of a main job.
• To be able to afford to renounce a job you dislike.
• To work on a project that you’re passionate about.
• To become financially sound.
• Global access, 24 hours a day, 7 days a week
• Improved client service through greater flexibility
• Cost savings
• Faster delivery of products
• Increased professionalism
• Opportunities to manage your business from anywhere in the world.

Customers may prefer to visit your website to find out about your products and services, instead of visiting you in person. They will also expect to see your website address and your email on business cards and other promotional materials.

Online business Opportunities

How you manage your business online will depend on the products or services you offer. You may be able to use the internet to:

• Run an online shop
• Manage your suppliers
• Communicate with your customers, and get their feedback on your business
• Offer services online
• Allow customers to make reservations or appointments online
• Manage your finances, such as online banking, tax and employee pay
• Research competitors. Are these things stopping you?

Now that we’ve identified what’s driving you, let’s figure out what’s holding you back. Before we get started, let’s debunk some myths and excuses entrepreneurs make. “Starting an online business is expensive” Totally false. Years ago, starting a business was expensive. To connect with customers you needed a physical location, which could easily cost over $1,000 per month. Today, the risk of building a business is greatly reduced. Anyone can start a business online for under $4, and serve the 2.9 billion people around the World who have an Internet connection.

“Building an online business takes a long time” Wrong. In fact, by the end of this guide you’ll have an online business. Building your customers and traffic does take time, but it’s part of the journey. If you don’t think you have enough time to build an online business, then you’re right – you probably don’t. But even the busiest people make time for the things they truly want. One extra hour per day is 365 extra hours per year, which is the equivalent of 9 weeks of full time work. What can you achieve in 9 weeks? “But isn’t it really hard to make an online business successful?” It depends. It mostly depends on how well informed you are, on the niche you choose, and how you approach it. People who are near-clueless about online marketing make $1,000s just months after setting up a blog or YouTube channel. They were the lucky ones. The difficulty with building an online business comes down to how well informed you are and your ‘roots’. With the right knowledge, it’s quite easy.

Chapter 2 Major Online business models It is easier to start an online business than an offline brick and mortar business. The startup is far less capital intensive, the barrier to entry far lower, and the return on investment can be insane for the time you put in. It is such a gold rush that there are even investor pools of people forming, who buy these sites and manage them by hiring effective site builders because of the high level ROIs. But what are the models out there that exist that people can leverage to create what they personally want in their lives? Let’s walk through them real quick. Then you can decide which model is right for you. • Business Model #1 – Advertising The most common business model is ads. Almost all of us have seen these. They’re little advertisements — usually Google AdSense — on the sidebars of a website. Adsense is probably the simplest business model that exists online right now. Basically, you create a content site and drive traffic (typically organic search engine traffic, but there are those who have successfully ran paid traffic) to the site. The traffic clicks on the Adsense ads and Google cuts you a check for the ad exposure - a few cents, or even a few dollars per click. • Business Model #2 – Software (SaaS)

If you have the skills to create new software, then this can be a tempting option. The media loves to tell us stories about hot new Silicon Valley startups and the founders of tech companies who cashed out for millions after their company went public. So we think starting an online business means doing something similar. SaaS products are exploding right now, which makes sense, as they can be quite lucrative. Since almost every SaaS product has a rebilling feature, each customer can have a significant lifetime value that allows these companies to lose money on the initial acquisition of a customer, but still make a profit down the road due to that customer’s continuous usage of the software. SaaS products are allowing small businesses more than ever to have high level infrastructure without the high level IT costs that would be associated with them building their own software. SaaS products are everywhere, from accounting and sales CRMs to even writing solutions for fiction authors. • Business Model #3 – Amazon Affiliate Amazon is among the oldest online affiliate program in existence. It is also one of the most trusted online brands around, which means it can convert highly. People will often create portfolios of these styled sites, usually where they are reviewing various products. Similar to Adsense, this is a very easy place for a newbie to start out, and an expert can make it into quite a lucrative endeavor. • Business Model #4 – Affiliates Similar to the Amazon affiliate business model, you simply sign up to sell different products, and build sites around those products or services. Almost every product or service you can imagine under the sun has an affiliate program somewhere. There are entire businesses that have cropped up around helping other businesses create affiliate offers and attracting affiliates to those offers – called Affiliate Networks. There are even businesses that have cropped up that organize all the different Affiliate Networks in an easy to find place, such as OfferVault.

Here’s an example of how affiliates work: A blogger will write a review of “My favorite credit cards.” and at the bottom they’ll say, “you can sign up for the card here — NOTE: this is an affiliate link.” If you click that link and sign up, the credit card company is going to pay that blogger an affiliate commission. Sometimes it’ll be $50 or $75. Over time, that can actually add up to a lot of money. And there are affiliate programs for everything — from audio books to weight loss products. • Business Model #5 – Online information products You can create a video or written course that sells for $41 fairly quickly. But more expensive, high-end ones take a lot longer. Online courses are low-risk, high-reward, and scale very well. You can use them to reach thousands of people all over the world. Most people that are just starting out in online business were probably a customer a time or two for someone selling an ebook or video course about making money online. This market exists in many more niches than just the make money online space. People selling training, dating advice, fitness consultation, or even products about how you can appear taller are all part of this space. The great thing about infoproducts is that all the work for the most part is front loaded — once the product is created and converting, you can scale it to the moon. It costs nothing extra to sell 1,000 units instead of 1 unit, outside of the obvious marketing costs, making this business incredibly lucrative in the hands of the right person. • Business Model #6 – Ecommerce

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Navigating The Paleo Diet MRR Ebook

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What is the Paleo Kitchen Book?

'The Paleo Kitchen: Finding Primal Joy in Modern Cooking' is more than just another cookbook. It is a complete visual guide to adopting a paleo lifestyle without making the sacrifices you would expect from a strict diet. Not only are the recipes varied and delicious, but the book itself is beautiful and full of color. Unlike many paleo or other diet cookbooks, The Paleo Cookbook is not full of exotic ingredients you’ve never heard of or strange new flavors you’ll have to get used to. For the most part, the recipes in this book are just healthier, cleaner, tastier versions of recipes you already know and love.

Who Are The Authors?

A combined effort by two authors, who were already individual stars, in the paleo community; The Paleo Kitchen draws on the varied strengths of George Bryant and Juli Bauer, who both have their own personal experiences with the paleo diet. Reading George Bryant’s life story is like reading a Hemingway novel. The author of the Civilized Caveman blog struggle with his weight for over 20 years, developing an eating disorder and an unhealthy obsession with exercise. He served with the Marine Corps for 12 years and nearly lost both of his legs during deployment. This event inspired him to take control of his life, and after living happily and healthily on the paleo diet he devoted his life to helping others do the same.

If that sounds a little intense, don’t worry: co-author Juli Bauer balances the book out with her sarcasm and light-hearted humor, which many readers claim to be one of the highlights of the book. The author of the popular PaleOMG blog is committed to healthy practices like CrossFit and paleo but does not take them, or herself, too seriously. Her refreshing honesty about her own struggles and failures with her diet helps readers stay motivated during their own dark times.

What's Covered In The Book

Much more than just a cookbook, The Paleo Kitchen includes a broad collection of paleo recipes in addition to extras like paleo shopping lists, tips for getting started, guides for eating out, and more. The recipes themselves span all the categories you would expect from a traditional cookbook; breakfasts, snacks, soups, salads, and sides, as well as mains divided according to the main protein; pork, chicken, beef, and seafood. The authors round the book out with drinks, desserts, and even homemade paleo condiments.

Newcomers or even veterans of the paleo diet may be surprised to find recipes such as french toast and pancakes within this book. One of the book’s strong points is that it includes recipes for paleo versions of many traditional favorites. Anyone struggling to stick to the diet will be thrilled to discover they can indulge in their favorite treats without cheating.

Pros

- Over 100 recipes that span an impressive diversity of flavors, keeping the paleo diet fresh and exciting every day.

- George Bryant’s impressive photography skills are put to good use; The Paleo Kitchen is packed with mouth-watering photos that inspire you to cook.

- The index includes a photographic recipe index.

- In addition to recipes, this cookbook is filled with general tips and wisdom to help you live the paleo lifestyle.

Cons

- The desserts, while satisfying, are not outstanding. This is only a letdown due to the quality of the rest of the book; the pancakes and french toast are spot-on, but the desserts taste more like what you would expect healthy desserts to taste like.

- There seem to be typos in some of the recipes which cause the instructions to be confusing or illogical. For example, one recipe calls for you to preheat the oven before marinating the meat for four hours. On the upside, these errors are easily resolved with common sense and are a small nuisance at worst.

Customer Reviews

On Amazon and other platforms, The Paleo Kitchen has received almost universally glowing praise. A few high profile testimonials stand out. Michelle Tam, bestselling author of Nom Nom Paleo: Food For Humans, cites Bauer’s wit and Bryant’s photography as particular selling points. Danielle Walker, author of another bestseller, Against All Grain, comments on the perfect balance of information and entertainment, claiming that she has never enjoyed cooking so much before. Overall, consumers and peers alike report being very pleased with The Paleo Kitchen.

Ready For Your Own Copy?

Considering everything that went into The Paleo Kitchen and the benefits you can enjoy by using it as a cooking guide, it is a strongly recommended buy for anybody who wants to lead a natural, healthy lifestyle and have fun doing it. This cookbook is ideal for anybody who is new to the paleo diet or who is on the fence about giving it a try.

Online Home Business Playbook Resale Rights Ebook

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Having your own easy to customize and update website means that you can operate your business with yourself, instead of any one company, as the center and hub. At the same time, it allows you to keep your activities focused and separate so that you don’t confuse prospects and team mates.

Using your website as “Home Base” for your networking business makes it easy to brand around the trust you build with the individuals within the various opportunities you may work with over the years. It will allow you to generate leads that aren’t specific to any particular opportunity, so that you can help the individuals you resonate with find an area in which they might be most successful. It will allow you to create additional income opportunities for your business through the individuals searching for helpful tools, tips and training.

Of course, this would be true of any website platform that you find through your webhost or even another network marketing company. It’s important, then, to discuss why WordPress will be a good alternative for as long as you’re involved in the network marketing industry.

Why WordPress

One of the most attractive features about the WordPress platform is that it’s free to use. Some marketers use the free hosted platforms that WordPress provides through its Wordpress.com site. This platform, since its hosting is free and shared by millions world-wide, is somewhat limiting in what you’d be able to do to customize the look and function.

However, if you’re willing and able to invest in your own hosting, you’ll be able to use free software to build out your website platform. WordPress actually maintains the platform through its centrally located hub, sending updates to users to keep your sites safe from spammers, hackers and identity thieves. Instead of saying it is “free,” it is probably more accurate to call WordPress an open sourced platform. This means that programmers with the source code can design different looks (themes) and functionality (plugins) for users that have specific goals and problems. These developers are able to create a wide range of applications to the platform that they can either give away, sell or provide lead generation versions (lite versions and pro

So, developers are constantly solving the problems that individuals have, so that just about anything that you need a website to do has already been provided or can be developed. Doing a simple Google, Bing or Yahoo search for WordPress themes or WordPress plugins will yield millions of results. In most cases, WordPress will not require that the person who is updating the site know or understand any coding.

If a user can write, type and operate a mouse, this is more than enough skill required to operate a WordPress site successfully. A user that already has learned such skills as creating hyperlinks, using font effects and placing images will find that they’re able to control a great deal of the activity of the site. Due to the nature of available functionality and ease of use and its basic free cost, you have a platform that’s flexible enough to handle the dynamic nature of your personal and business relationships in the industry.

Using WordPress to Create Your Unique Brand

When you decide to ask someone to check out your new or existing opportunity, you want to have built some level of trust with the person prior to doing so, if at all possible. You want the person to have found you, read about you, listened to your training, your philosophy and your values before they join your team. This will often set you apart from others in the industry and even within the same opportunity. This is made easy when you have an existing website that you can direct people to or that they can find themselves through a search engine or social

Your WordPress site can help you to communicate this brand consistently.

• Use WordPress pages to continually craft the way that you want your team to do business.
• Use WordPress posts to demonstrate this through updates on:
• Your training
• Your team’s successes
• Your awards
• Use WordPress media uploads to post links to multimedia content from platforms like iTunes and YouTube.
• Use the comment area to be transparent in your interactions with team members, leaders and prospects.
• Posts photos that reinforce the things your team is doing to achieve success.

With WordPress you have the flexibility of making this kind of content opportunity specific or usable for all opportunities you’re involved in. Your WordPress site should display without you having to state it, why someone should join you over any other opportunity. This can work to weed out those that join strictly on the basis of price of the entry fee, monthly fee or special fees.

Ultimately, you want people to have seen enough of what you’re about to know if they’re willing to work to your standards. You also want to have it in writing exactly what your expectations are so that you can direct everyone that becomes part of your organization to read it. When changes must be made, you can do so in seconds rather than waiting for an “assistant” or outsourcer. Having this information available about you and the way you do business can be the difference between having congruent team members or not having them.

Using WordPress to Create Additional Income

Because you will be inviting both prospects and customers to your website for basic information, team information and for updates you will have a captive audience the longer that you stay involved in network marketing. That means that you will have a built-in source of traffic to your website, even if you do nothing with SEO, social media or paid advertising. Not everyone that comes to your website will be ready to join your opportunity.

However, they’re obviously on your site because they’re interested in generating more income, whether online or offline. You can and should use your WordPress site to make tools and training available to them that will help them to develop as an entrepreneur. These can be tools and training that you have personally created, or they can be hand picked options that you can attest that will help them.

You can use some of the built-in features of WordPress to remind your site visitors of these options when they visit the page. Use WordPress widgets to allow website visitors to see options in the sidebar regardless of what page they may visit. Use WordPress posts to tell your visitors about new tools and training (created by others) that you believe will be helpful to them by providing them your affiliate link to buy them.

Use the easy to edit feature to add in a YouTube video with a demo of how the software can be used to help them to accomplish specific goals. Add photos and illustrations to the post that show the site visitors exactly how they can benefit quickly. Use the text field to update with additional bonuses until you find that your visitors are buying the product that you are promoting. Use WordPress pages in the very same way to give site visitors advice on what they need for success in network marketing. Do you have a list of books that you can sell…whether you wrote them or you have an Amazon affiliate link for those that others wrote? Do you have a growing list of recommended resources on tools and infrastructure such as:

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