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Profit Equalizer

Exclusive Step-By-Step Guide Reveals…

“How To Utterly Devastate Your Competition, While Growing Your Business By Leaps and Bounds Starting Almost Overnight!”

By Jeff Alderson

From Business Transforming Marketing Strategies to Pay-Per-Click Search Engines, Even The Basics of Search Engine Optimization… You Will Learn The Ins and Outs Of Step-By-Step Wiping Out Your Competition!

With These New Strategies In Your Hands, You’ll Gain The Power To Effortlessly Take Your Business To The Next Level… Growing From Your Current Results To a Fair Monopoly. Your Profits Can Easily Double By Simply Using Any of The Countless Strategies Inside!

Legal Disclaimer

The creators of ProfitEqualizer and Xybercode, Inc. have created this ebook and the program using their best efforts. Said creators, authors and publishers make no representations or warranties, neither expressed nor implied, as to the accuracy, applicability, fitness or completeness of the program's contents.

There are no warranties, either expressed or implied, as to the merchantability or fitness of this program for any particular purpose and they shall in no event be held liable for any damages or other loss, including, but not limited to, special, incidental, consequential, and/orother damages. Whenever you are starting a business venture, including affiliate marketing, you should consult with legal, tax,and accounting professionals.

The creators of ProfitEqualizer and Xybercode, Inc. do not warrant the performance, applicability, or effectiveness of any of the companies or websites mentioned in this ebook. All links and references are for informational purposes only and are not warranted in any way, for any reason.

The material contained within this ebook is protected under International and Federal Copyright Laws and Treaties, and as such, any unauthorized reprint or use of this material is strictly prohibited.
The names of other products and services referred to in ProfitEqualizer may be trademarks or copyrights of their respective owners. There is no affiliation, endorsement, or sponsorship by owners of trademarked or copyrighted products or services.

Note: This is NOTA Free E-book. You May Not Share, Sell, or Give It Away Without Express Written Permission FromXybercode, Inc.

Dear Friend,

We’ve all done it…

Gotten excited about some money-making program or system thatcame our way. After all, it’s hard not to when there are so many of them out there. No matter how reserved or hesitantyou are -no matter how skeptical you might be -sooner or later something will strike a cord deep down in your soul.

Maybe it was pointed out to you by a friend or business associate you trusted. Or maybe it was recommended by some internet marketing expert or guru you greatly admired. Either way, the money-making strategy they’ve put you on to really does sound like the next best super-duper income-producing method… one you couldn’t possibly turn away from.

You try to ignore the hype, the sales pitch. But there’s something thatcatches your eye, something that makes you pause just long enough to think, is it really possible…Whatever it is, you decide to take a closer look.

So you click on the link, read the sales copy, get impressed by all the glowing testimonials that verify this is in fact a can’t-lose, make-money-while-you-sleep kind of deal, one that any intelligent individual would be insane NOT to take advantage of.

Do you remember how it felt? That rush, that high… that feeling that you were only a stone’s throw away from generating the kind of income you had only previously dreamed about? Yep… you could feel it in your bones. This was definitely IT. The opportunity you had been searching, hoping, waiting for.

You were pumped, you were psyched… you were literally chomping at the bit to run this particular race to the finish line!

And since you couldn’t wait to get started, you immediately hit the order button. Within minutes, you had the information in hand… the process that would finally -once and for all -lead you directly to your ultimate goal…

FINANCIAL FREEDOM!

Now let’s fast forward to a few days (or maybe a few weeks) later.

You’ve finished absorbing all the instructions, all the advice, all the steps that will place you in a position to earn unlimited income. You’ve even managed to implement some of the first stages of this money-making system. But in the process, some of the “shine” has begun to fade. Although you’re still optimistic, you’re not QUITE as psyched as you were in the very beginning, when the whole money-making scenario was merely a mental image.

You… lounging on the beach of a tropical island. You… sitting behind the wheel of a $200,000 sports car. You… dressed in designer clothes and attending posh exclusive parties of the rich and famous.
That’s the kind of pot-of-gold, end-of-the-rainbow lifestyle the guy who wrote the sales copy told you to imagine. And you did, right up until the time you actually started to invest real time and effort, started to “work” toward that vision.

Nonetheless, you still want desperately to see this through to the finish, to prove you’ve got the metal, the right stuff. After all, there’s that pot of gold waiting at the end of this rainbow. And that’s when it hits you. Pot of gold? Isn’t that where the devious (albeit imaginary) leprechaun hid his own fortune?

Whatever commitment you originally had is now replaced with stark reality. There is no pot of gold, no magical mystical means of getting rich. You either inherit a fortune, win the lottery, or rob a bank. That’s it.
Oh sure. Some people strike it rich online (or, at the very least, become financially comfortable). But that’s just a fluke, something that only happens to a fraction of a percentage of all the people who pursue the dream of becoming financially independent via the internet. Right?

Well, yes and no.

While it’s true that only a small percentage of people succeed online, it’s also very true that the opportunityto succeed is available to EVERYONE who makes the attempt. Let me repeat that last statement…
The opportunityto succeed is available to EVERYONE who makes the attempt.

Of course, there’s a very important kicker attached to that statement. You have to know exactly what money-making systems will actually succeed. And yes, regardless of what some might have you believe, there ARE in fact several ways in which the average person can become financially successful online.

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Introduction

One of the most effective marketing techniques is pay per click advertising. And the most beneficial aspect of this type of marketing is the fact that you don’t need to pay a set fee. Instead you payfor each occasion someone clicks on your ad.

To narrow it down even farther, you choose specific keywords and then bid for placement of your ads for those particular keywords. That way, your advertising is highly targeted, limited to only those individuals who are actively and deliberately using those precise search terms.

In other words, you have the ability to reach people who are already interested in your specific offer or product.

By doing it this way, you have a great deal of control over your buying public and the amount of money you pay for advertising. The only downside, of course, is the fact that over-spending can take place much too easily.

In order to combat that possibility, you need to make certain you place ads that possess two key elements…

1. They attract qualified prospects and not random viewers.

2. They’re based on keywords that are directly related to what you’re offering.

Naturally, there’s more to it than that. But those two elements alone will help prevent you from over-spending.

As long as you establish a budget -and stick rigidly to that budget -you can relax and concentrate on things like improving your pay per click ads and expanding your advertising reach.

A good solid pay per click campaign is worth its weight in gold, not just in revenue but with regard to the overall benefits.

First and foremost, initiating pay per click campaigns will enable you to drive an unlimited volume of targeted traffic. And, you can do it from the moment your ad gets published.

Compare that to other advertising or traffic generating methods. With basic “organic” SEO, for example, you would have to wait until the search engine spiders crawled your website and then hope your income-producing pages ultimately get listed.

Although organic SEO is highly profitable, it can take a considerable amount of time before you experience enough targeted traffic to make it financially worthwhile. With pay per click, you have the potential to bring in revenue within hours of launching your campaign.

Another advantage is the ability to benefit from highly competitive search phrases. If you were simply waiting for traffic to arrive through the usual search engine tactics, you would most likely
avoid those types of keywords.

With pay per click, you merely have to bid higher than most of your competitors. Having done that, you’ll automatically begin to benefit from any and all traffic associated with any given search phrase.

Additional benefits are tracking and testing. In order to accurately determine the return on your investment (ROI), you need the power to track all your ad campaigns.

You also need the ability to test any and all pay per click ads. Instead of diving head first, you can run minimal campaigns just to see whether or not they have the potential to be financially successful.

Of course, with all pay per click ad campaigns, it always comes down to how much money is being spent versus how much income is being generated. And that’s the major pitfall.

Implementing solid organic SEO tactics, you canbe rewarded with months or even years of targeted traffic. And all without spending a dime. Pay per click traffic, however, will only work as long as you continue funding your campaigns.

Truth be told, this type of advertising can be a blessing or a curse. If you do it right, you can generate a substantial amount of income from each and every ad you place.

On the other hand, if you fail to put together a good solid campaign, you could be literally throwing a great deal of money away.

Like any other formof paid marketing system, you have to ease into it. There are just too many variables not to. Try it. Kick the tires. Take it for a test run. Then, if all goes well, you can expand your advertising efforts.

Making The Most Of PPC

The very first thing you should do -even before you plan your pay per click campaigns -is establish exactly who your target audience is.

For example…

•Is there a specific age group you need to reach?
•Is gender a major factor?
•Is their family status relevant?
•Is their income level important?
•Is their education level important?

Overall, you need to choose the type of people who can most benefit from whatever product or service you’re offering.

You also need to zero in on those individuals who will be most receptive, people who have a specific problem or need that you or your product can satisfy.

Without this type of information, you’ll get off to a very rocky start, one that could cost you a great deal of money.

Adversely, if you know exactly who you want your advertising to be geared toward, choosing the right keywords will be a much easier task. Plus, your campaigns will be much more effective.

Your goal is to select keywords (search phrases) that form a direct connection between your product or offer and the people who are interested in that particular product or offer.

Basically, you need to determine your own expectations and then choose keywords that will attract the individuals who can fulfill those expectations.

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Introduction

Of all the things a successful online business owner needs, traffic is at the very top of the list.

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic -laser targeted traffic -you can ultimately generate. Just keep picking the right keywords and funding the account.

On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beatout quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.

Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.

The point is, any targeted traffic -which means any viewer who is specifically interested in what you’re offering -will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles.

Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topicand include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Other methods of traffic generation include…

•link popularity

•starting your own affiliate program

•posting on discussion boards

•posting comments on blogs

•creating and distributing free ebooks and software

•creating and distributing software utilities

•forming alliances with other business or product owners

•offering product testimonials and endorsements

•distributing a syndicated column

•making your blog or website content available through RSS

The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.

For example…

If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.

If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whateverpage or pages you’ve chosen to mention within the article and resource box.

If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.

If you start your own affiliate program, you could have hundreds -if not thousands -of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.

Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.

That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.