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How To Use Facebook Live To Build an Audience

There are just over 1.68 billion active monthly Facebook users. It is by far the most popular social networking website in the world. Long gone are the days where Myspace and Bebo were relevant.

There are many different features that make Facebook such an amazing site, the main one being that it is extremely user-friendly, meaning that literally, anyone can use it (As long as they are over 13!). One of the newer and extremely popular features on Facebook is Facebook Live.

What is Facebook Live?

Facebook Live is a new feature on Facebook that allows an individual to have the camera on the device that they are on shown live for people to see. Obviously, you can control what group of people are able to see this live stream. Many people use it to just have a chat with all of their friends on Facebook or to show something that is happening at the current time that may capture a few people's attention.

Certain people have taken full advantage of this feature, however, and have used and continue to use Facebook Live to promote themselves and grow an audience. Some people use it to showcase their skills, such as singing or sports related content.

Other people use it to showcase comedic things, such as a Hare and a Tortoise actually having a race, just stuff like that. It is exciting that people have learnt to utilise this certain feature of Facebook so that we can all be entertained while on Facebook in a totally different way.

Can anyone Grow their Facebook Live Audience?

Yes! That is the great thing about this feature, you don’t need anything to excel at using this.

Of course having certain things makes it a whole lot easier, such as already having a large audience or having equipment that is useful when it comes to videoing things. It should be noted that it is relatively difficult to grow an audience, it takes a lot of perseverance, but if you are willing to put in the hard work it can be extremely rewarding.

Below are several tips to help you build a Facebook Live audience.

1. Be Consistent

This is perhaps the most important aspect of Facebook Live. Try to create a schedule that you follow week in and week out. Having a schedule that others can see helps you out a lot simply it shows that you are a regular. If you are a regular and someone happens to see what you are doing and enjoys watching it, they will see they you do this consistently and they may, in fact, become a regular member of the audience. If you have a schedule you have to commit to following it.

Unless you have a very good reason, it isn’t wise to not follow this schedule. This shows that you aren’t as professional as you are portraying yourself to be which can be detrimental to the entire building of your audience. Be consistently online and you will give yourself the best opportunity to shine and grow. It also helps to be consistent with your planning and what you are doing. Say you are putting on a show or streaming a game or something like that, no one really wants to watch the same content every single time.

Try your best to offer something new and fresh every time you live stream. Obviously, there is bound to be moments where it is inevitable that you’ll repeat content, but just try and make sure there is as little as possible. Repeated content gets stake really quick.

2. Be Genuine

The great thing about a live stream is that it gives you the opportunity to interact with people. In my opinion, this is much more valuable than any pre-made video could be. Being able to interact with the audience just gives you more chances to impress them, which gives you more opportunities to turn them into regular viewers. A live stream lacks the polish of an edited video.

Perhaps this is a negative thing but it is also a good thing. The rawness of a live stream gives the audience a chance to see you in a genuine way. Obviously, it gives you a higher chance to mess things up, as long as you don’t do anything super weird and you aren’t boring and interact with your crowd, you are bound to capture a few regulars every single time you stream. People love genuine people. Be one.

3. Practice

It is no secret, live streams are extremely scary. You give people the opportunity to see you without all the fake theatrics that a video offers you. This is why the first few times you live stream on Facebook you’ll likely be really nervous and won’t be as comfortable with the crowd as you could be.

This is natural, simply because it is something that is a new feeling, just like skydiving and climbing high things. If you don’t do something consistently you are going to feel fear. As long as you keep on focusing on the long term and trying to improve every chance that you get, it will gradually get easier and easier, and you’ll become more comfortable with the crowd, which in turn gives you the opportunity to put on a better show for the audience. I can’t stress enough how important practice is, even when it comes to things such as this. Practising getting better at live streaming also helps you in other aspects of life as well. The confidence you’ll gain from getting better and better at doing this is exponential.

4. Plan every Live Stream

It is sad how often people fail to plan. If you fail to prepare, you prepare to fail. It is so much to live stream when you have a plan and an idea of what you want to accomplish from the stream.

Of course, there can be some circumstances where you may be able to just completely wing it, but you’d either have to be extremely comfortable with your live streaming skills or be intoxicated. Hopefully, if this does ever happen it's because of the first reason. Planning the stream and what you are going to do just offers a better experience for everyone. If you are first starting out with streaming, it is essential that you plan.

You don’t have any experience with streaming, so you need to have a plan and a backup plan so you always have an idea of what to do and what to fall back on. Don’t feel silly or dumb for creating a plan. Plans are for cool people. Be a cool person.

5. Invest in Equipment

This isn’t an essential thing to do, but it is always nice to have good equipment to work with. Of course, the majority of people will just use their smartphones or computers to do this, which is perfectly fine, but if you are dead serious about building your audience, you’ll do whatever you can to gain a great advantage.

This is one of those things that will just give you that extra layer of quality to the rest of your live stream. Having a stream that is crystal clear is much more appealing than a stream that has low-quality video and sound. It may cost a tad more than what you’d like to spend, but if you continue to build this audience of yours and commit to Facebook Live, then the pay off can be amazing.

6. Advertise

There is nothing wrong with a little bit of advertisement to make sure that your live streams are getting as much exposure as possible. This is one of those other small things that could make a big difference. You want to get to the point where a high amount of the people that stumble upon you and watch your stream get hooked and want to watch the rest of the things that you create.

The tough thing should be trying to get people to visit that Facebook Live stream of yours. Advertisement helps this a lot. There are many different ways that you can advertise. Perhaps make a teaser video that gives the audience a small glimpse of what’s coming up. Perhaps even just choose a photo that does the same thing as the video. The possibilities are endless. Good advertisement goes a long way these days. People watch what they want to, make sure you are what they want to watch.

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What to Do When You've Been Laid Off

Getting laid off can be one of the most devastating events in a person's life. But it doesn't have to be. The massive layoffs of 2008 have taught us that there are a number of tried-and-tested ways to bounce back after a layoff. In some cases, you might even end up better off than you were before. Think of the old saying, "When one door closes, another one opens." Getting back into the job market after a layoff can lead to more and better opportunities than you could ever imagine.

In this guide, we are going to be talking about dealing with being laid off in terms of both the emotional and the practical aspects. Taking these practical steps should hopefully secure you the job of your dreams.

Let's get started with one of the most difficult aspects of being laid off - dealing with the shock of becoming unemployed.

1. Dealing with the Shock of Getting Laid Off

Dealing with the shock of getting laid off is one of the most stressful things a person will ever have to overcome. It triggers all sorts of emotional issues, as well as practical ones related to what to do next. Dealing with the emotional side is the only way to get over the paralysis that often comes with such bad news. There’s A LOT to do once you are laid off, so you need to be at your best.

The first thought for most people is, "Why me?" They often feel that they might have done something to deserve being laid off. This might potentially be true if they haven't been working their best. However, in most cases, a layoff is a purely financial decision on the part of the company, and not something to be taken personally. It often means either the most expensive personnel, and/or people considered to be surplus personnel, are laid off.

If you are only one of a small number of people getting laid off, this can be extremely distressing. If you are part of a large number of people who are laid off, such as occurred in 2008 and 2009, you might take some comfort from the fact that you were one of many. However, you might also be worried that there will be many people just like you looking for the same jobs.

This being the case, it is important to be clear about what to expect once you are laid off, and to know your rights. It also means rolling up your sleeves and getting the jump on everyone else by starting to look for a new job despite feeling devastated.

The Impact on Loved Ones of Being Laid Off

This positive can-do attitude is particularly important if you have a spouse/partner and children who are depending on your income. It can be devastating when your paycheck suddenly vanishes overnight. It can be even worse if you get laid off at certain times of the year, such as just before the end-of-year holidays.

But you can survive even this is you are honest and proactive. You should already have a household budget in place, but if you don't, this should be your first step. Note down the essentials each month, such as rent/mortgage, food, utilities, internet, car or transportation expenses, and so on. Everything else should be considered a luxury until such time as you are earning a steady paycheck once more.

Discussing your new pared-down budget with loved ones old enough to understand what's at stake can go a long way towards taking the financial pressure off you. It is a question of priorities and surviving the tough times by being smart.

Let's look next at the practical aspects of the actual layoff itself, and what your immediate steps will be in the aftermath of this event.

2. Know Your Rights and Get What You Can

It's hard to think straight when you have just been laid off, but what you do in the immediate aftermath of the layoff can make all the difference between success and failure when it comes to coping with this challenge.

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Introduction

Regardless of the type of website you‘re working with, one thing is constant… you’ll always need to provide some sort of content.

With a sales letter site, where you’re specifically promoting one particular product, your focus will be entirely on causing the viewer to ultimately make that purchase. In that case, killer sales copy is the only content required.

Content driven websites are a whole different story. The task is and always will be toprovide ongoing relevant information. At the same time, of course, you’ll be building the size of the website by creating additional subject-relevant (and hopefully keyword-rich) pages.

Then there’s the Adsense website. Although it’s primary purpose is to gain revenue from targeted Google ads, content will always be a major factor in generating viewer traffic. Not just from the start but as a continuing process whereby additional traffic and revenue are achieved.

For the most part, there are three specific categories of content… sales copy, articles, and RSS feeds.

Sales Copy………………………………......................................................

In order to gain sales copy, you have three options:

1. Hire a professional copywriter.

2. Use sales letter creation software.

3. Write the sales copy yourself from scratch.

Option # 1:

Hire A Professional

When it comes to hiring a professional copywriter, you have two choices (that’s assuming you don‘t already know a dependable and qualified copywriter). Youcan randomly locate someone through the search engines or use a private service such as Elance (https://www.elance.com).

If you plan to go the latter route, you need to be very cautious. These types of services are generally a viable source for locating programmers, but not necessarily for projects that require good language skills.
That’s not to say you can’t find quality copywriters at places like Elance. You can. It’s just that the majority of members will be located in countries where the English language is secondary.

Whether you locate a qualified copywriter through independent search or through a service like Elance, here is what you need to consider in order to get your money‘s worth:

•Make certain you can see other sales copy they’ve written. Ideally, you want to review content that is similar to what you’ll be needing.

•It’s important that you have the option of actually discussing your project with them. If they can’t (or won‘t) talk to you over the phone, cross them off your list.

Option # 2:

Sales Letter Creator

Using sales letter creation software can be a great asset. That is, assuming you’re willing to adjust and fine-tune the final results. In other words, you use the software to create the overall sales content, then go back and manually tweak, refine, and improve what the software initially provides.

While it’s true that sales letter creation software can do a pretty decent job of writing a basic sales letter, it’s not necessarily a good idea to publish the results “as is”. That’s because the results are somewhat generic, at least with respect to the overall nature of the content.

You fill in a few blanks, providing specific data about your particular product. Based on that information, a “finished” sales letter is then created.

Although this is an effective system for generating sales letters, it also has the ability to produce content that might seem rather cookie-cutter in nature. Of course, that’s the benefit of this type of software as well.

There’s a specific and proven sales letter formula that works most effectively. And that’s what the software program does. Using information you supply, it shapes your sales letter using that formula as the basic foundation.

One of the best products for accomplishing this kind of shortcut method of sales copy writing is the Sales Letter Creator ( https://www.salesletterscreator.com ).

Of course, no matter how good this type of software is, it’s still a sound idea to perform at least a minimalamount of rewrite to polish and refine the content. And in order to do that, you’ll need basic sales writing skills.