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Introduction

Of all the things a successful online business owner needs, traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.

On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.

Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.

The point is, any targeted traffic - which means any viewer who is specifically interested in what you’re offering - will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles. Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Other methods of traffic generation include…

· link popularity

· starting your own affiliate program

· posting on discussion boards

· posting comments on blogs

· creating and distributing free ebooks and software

· creating and distributing software utilities

· forming alliances with other business or product owners

· offering product testimonials and endorsements

· distributing a syndicated column

· making your blog or website content available through RSS

The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.

For example…

If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.

If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.

If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.

If you start your own affiliate program, you could have hundreds - if not thousands - of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.

Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.

That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.

Traffic Generation Methods

Search Engine Optimization

When it comes to generating targeted traffic for free, this is by the far the most effective method you can choose. That is, assuming you do it properly.

The whole objective is to optimize individual pages for specific keywords. Viewers search for those keywords, find your page listed in the search engine results, and subsequently go to that page.

Of course, there are specific details that need to be addressed in order for this method to bring in scores of targeted traffic.

For one thing, you need to choose the right keywords. That would be…

· keywords that are directly related to the content or subject matter of a particular page

· keywords that are widely searched for each and every month by a considerable number of people

· keywords that have little or no existing competition by other websites with similar content and/or purpose

You then need to create quality content that’s based on each of the keywords you’ve chosen. The more content you place on your website, and the more content-laden pages you create, the more search engine traffic you’ve receive.

The only problem is, it takes a great deal of time and effort to create individual web pages.

Especially since you have to create them with search engines in mind.

It’s not just a matter of jotting down subject matter and getting it on your website. You need to carefully choose topics that can be optimized for keywords that can generate the most traffic, either individually or collectively.

One thing you can do to cut down the amount of work involved is to use a program like Traffic Equalizer ( https://www.trafficequalizer.com ). Once you’ve chosen your keywords and created your page templates, you allow the program to generate all of the web pages for you.

But it’s not just about how many pages you can create. You also need to focus on the content, mainly because it plays such a large role in how search engines assign value. Which brings the topic right back to keyword optimization.

RSS Equalizer ( https://www.rssequalizer.com ) is a program that can help in both of those areas. First and foremost, it can automate the process of placing RSS feeds on your web pages. (If you’re using Traffic Equalizer, you can code the templates so that all the pages generated will display RSS content.)

Secondly, it has the ability to display content based on whatever keyword is being used (optimized) on a particular page. That means the content for each page will be highly specific, directly related to the keyword for which it was created.

But whether you create and optimize pages manually or t hrough the use of software programs, the only thing that really matters is the choice of keywords. Choose ones that will attract the type of viewers and prospects you need and you’ll continue to receive unlimited traffic for free for as long as your website exists.

Pay-Per-Click Advertising

If you can afford it, pay per click advertising is the most effective and productive method of gaining traffic.

And since you choose and then bid on keywords that are precisely and specifically associated with your offer, you’re guaranteed to receive highly targeted traffic.

Another top benefit is the fact that you can start receiving traffic right away, oftentimes within minutes of launching a pay per click campaign. Which in turn means you can begin to receive financial benefit almost immediately as well.

Naturally, you’ll want to conduct a fair amount of research before diving into any pay per click campaign. That includes choosing the right (and most effective) keywords for your particular niche, determining how often those keywords are being search for each month, and establishing how much competition already exists for each keyword.

Once you’ve conducted all the necessary research, you then need to isolate the keywords that would most likely generate the best results.

Performing each of the tasks involved in that type of research can be performed manually. Or, you can save a great deal of time and effort by simply using a program like Ad Word Analyzer ( https://www.adwordanalyzer.com ).

What’s most important about the pay per click ads you write is maintaining a balance between the amount of targeted traffic you attract and preventing too many clicks from people who are not seriously interested in what you’re offering.

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Introduction

The first goal of any search engine optimization strategy is to get your web pages indexed. But even before that can happen, you need to get the search engine crawlers to visit your website. Depending on the search engine or directory and the overall circumstances (how you invite and solicit crawlers), that first visit could take days, weeks, or even months.

And while it’s true that the initial crawler visits can be somewhat unpredictable (or take a long time in coming), once the ice is broken, future visits can be controlled to some degree…

Basically, the more frequently you update your pages, the more frequently the crawlers will show up on your website doorstep.

Of course, that’s only half the battle. The other half is getting the search engines and directories to actually index your pages.

In order to do that, you need to start at the beginning. And the beginning in this particular instance is developing and enhancing pages in such a way that the search engine crawlers will be impressed.

The overall search process is simple…

All the text content that search engine crawlers gather is stored and indexed. People conduct searches based on certain phrases (keywords). Whatever content possesses the most relevancy with regard to any given keyword will be placed in the top positions of the search results.

And since the title of the page and the text content generally carry the most weight - at least with regard to what search engine crawlers deem most relevant during their visits - it stands to reason that improvement in page rank and/or search results listing can most often be attributed to having individual and specific keywords properly incorporated into those two prime areas.

Of course, if keywords were the only basis for which page rank and position in search results were determined, optimizing web pages would be pretty much cut and dried…

pick a keyword > use it in your title and throughout your content > achieve high page rank and top position in search engine results The problem is, there are so many variables that not only come into play but change on a regular basis, it can seem as though achieving solid and effective search engine optimization might never be possible.

Fortunately, it’s not only possible, it can be relatively painless as well. All you have to do is satisfy the top three requirements of pretty much all major search engines…

· provide quality content

· update content on a regular basis

· get numerous top-ranking websites to link back to your site

And the search engines and directories you should be trying to impress the most are the top four contenders…

Google

https://www.google.com

Yahoo

https://www.yahoo.com

MSN Search

https://search.msn.com

DMOZ (Open Directory)

https://dmoz.org

Beyond that, there are countless other search engines and directories like AltaVista, Ask Jeeves, and AllTheWeb.

Should you optimize for those as well, or simply level your sites on the major players and bypass all the search engines and directories below them? Not necessarily. You still want your pages listed in as many locations as possible. You just shouldn’t try to satisfy every one of them with regard to optimization.

Satisfy the top four contenders. Then, if you have the time and ambition to broaden the scope of your SEO efforts, do it. If not, don’t worry about the hundreds (or even thousands) of other search engines and directories that exist.

You’re only human. And just meeting the optimization criteria of the top four is going to be challenging and energetic enough.

Of course, unless you plan to make search engine optimization your life‘s work, it’s not likely you’ll invest most of your energy in that one single area (even when restricted to the top four players). But you do need to invest a fair amount of quality effort.

And that basically equates to these two missions…

1. Get your pages indexed by major search engines.

2. Improve your page rank and position in search results.

In order to accomplish both of those, you need to carefully balance the line between good optimization techniques and the urge to take things a bit too far.

In other words, you need to make certain you carry out your two missions without stepping over the line into what’s commonly referred to as “black hat” search engine tactics.

That dark and evil territory would include things like…

Keyword Stuffing - repeating keywords over and over again for no logical or practical reason

Hidden Content - including keywords or text that’s the same color as the background for the purpose of manipulating search engine crawlers

Doorway Pages - not intended for viewers to see but rather to trick search engines into placing the website into a higher index position

Although these types of practices were once considered intelligent and effective methods of optimization, they can now result in having your website banned from search engines entirely. In general, it’s better to concentrate on the most popular and most reasonable optimization techniques. By doing that, you’ll not only achieve the results you’re looking for, your efforts will have long lasting results.

And when you consider how much work is involved in getting any website to the top of search engine rank and position, it’s worth whatever effort it takes to get it right the first time.

Search Engine Strategy Basics

For the most part, there are three basic things you’ll need to do in order to accomplish proper and effective search engine optimization.

· compile keyword lists

· publish keyword-rich content

· establish a beneficial link strategy

Naturally, having software that can help you accomplish those four things quickly and efficiently would be a great asset. So, in addition to exploring each of these areas, we’ll include the best software programs for making each task easier to perform.

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As with any business endeavour, you assume all risk related to investment and money based on your own discretion and at your own potential expense.

Liability Disclaimer: By reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice.

You further agree that our company cannot be held responsible in any way for the success or failure of your business as a result of the information presented below. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to apply any of our information in any way to your business operations.

In summary, you understand that we make absolutely no guarantees regarding income as a result of applying this information, as well as the fact that you are solely responsible for the results of any action taken on your part as a result of this information.

Now that we've got that out of the way, let's get on with the good stuff! Let’s face it… we all love YouTube. We’ve spent countless hours watching chubby babies giggle, cats do tricks, and that kid named David chatter after a visit to the dentist.

Perhaps you’ve taken your love of YouTube to the next level and started your own YouTube channel. It sounded like a great way to boost your business, right?

The only problem is that making videos is only one part of the process. Then comes the hard part: actually getting people to watch your videos.

If you have ever wished you could figure out the secret to make your YouTube videos a success, I have good news. I’m about to show you how to take your YouTube channel to a whole new level.

In fact, if you follow these simple step-by-step principles, your YouTube video can on the first page of Google and YouTube within days.

Did you know that YouTube is the second largest search website on the entire Internet? YouTube gets more daily searches than Bing and Yahoo. In fact, there is only one search engine that gets more action.

You probably already guessed it! That’s right, it’s Google. Of course, you may already know that Google actually owns YouTube. Because they are operated by the same folks, you can enjoy some pretty amazing rewards from both if you play your cards right.

But before we get too deep into the relationship between YouTube and Google, let’s get back to the basics and make sure you have a good understanding of how YouTube works and how you can use it to your advantage.

YouTube Is The Future Of Internet Marketing If you want to know how to optimize your business for the Internet, the key is to stay ahead of the trends. If you can predict the future of Internet marketing, you can beat your competition to a great marketing strategy and enjoy success while they are still figuring out how to catch up.

That’s why YouTube is crucial. Video is going to be the future for Internet marketing. Cisco predicts that by 2015, at least 90% of web traffic is going to be video based.

Right now, 60 hours of video is uploaded to YouTube every minute. That means 1 hour of video goes up every second! Obviously, people are crazy about YouTube! The growing industry of online video is nothing to be laughed at. Sites like Netflix and Hulu are pulling in mass quantities of people too.

Many people are abandoning cable television or expensive satellite programming in favor of watching their favorite shows and movies online.

With that in mind, YouTube marketing is a safe strategy to make sure your website gets ultimate visibility both now and in the future.

Get Going With YouTube NOW

If you think you have time to figure out how YouTube really works, think again. We’ve reached the tipping point where more and more people are going to do video searches and it’s time to cash in on this new wave of technology.

If you put it off, you’re going to be too late. You need YouTube marketing and you need it NOW.

By jumping in and learning the logistics of making YouTube work for you, you’re going to be way ahead of your competition when they finally figure out what’s happening and try to join the YouTube movement. Chances are that your competition is still worrying about how to get their website to hit the #1 spot on Google searches. But here’s the thing… you can grab a top spot with an amazing video and you can do it with much less effort or expense.

Remember, Google and YouTube are friends! They work together so you can harness the power of this team and make it work for you.

When you start using YouTube properly, you will see a huge rise in your rankings with Google and it won’t take long. In fact, it could happen almost overnight.

Why is that #1 spot so important? It’s the key to unlocking thousands of organic searches. When someone does a Google search, research shows that they click on the top result 36% of the time. The second spot gets 12% of clicks and the third gets 9%. From there the numbers drop considerably for each position. If you aren't on the first page, you might as well not exist these days.

Now if you think you can beat the system by paying for Google AdWords, you’re wrong. Paid results that show above the top search result still only receive around 5% of the clicks. It’s definitely no substitute for ranking at #1 the good old-fashioned way!

Imagine what it would be like if you could not only rank #1 on Google, but have a video that ranked #1 on YouTube too? You would now control prime real estate on two of the most popular search engines in the world!

So let’s get started...

Unwrapping the Anatomy of YouTube

There are two basic parts of YouTube: channels and pages. If you want to be successful, you have to know the difference.

YouTube works as a secondary website and the channel is your homepage.Each video you make is a secondary webpage.

By adding more videos, you strengthen your channel. You want your channel to be as strong as possible so that your site will rank higher.

So how can you beef up your YouTube channel? Here are a few principles to guide you.

Keep It Relevant

If you want your YouTube channel to have authority in your niche, make sure your videos are relevant. For instance, if your website focuses on dog training, don’t post random videos about gardening. If you are working on multiple niches, create a separate channel for each one. Mixing up a ton of unrelated videos on one channel is a recipe for YouTube disaster. No one is going to know what your channel is about, what purpose it has, or why they should care what you have to say through your videos. You’ve got to be relevant to build authority. You’ve got to build authority to rank high on Google. So rule #1 is to keep every video relevant.

Video With Purpose

We’ve all stumbled on those videos where someone is rambling about their products with no clear call to action. It’s painful, isn’t it?

Don’t be one of those rambling YouTube rookies. Instead, think about the purpose of your videos before you ever make them.

What are your goals for this video? What do you really want to accomplish?

For most of us, the purpose will be to grab new readers for our websites. The video is supposed to be a little sample of the great information your website offers. You want to whet their appetite and guide them to move to the website and buy your products or subscribe to your updates.

Ask For What You Want

There’s no need to make it a guessing game for the people who view your YouTube video. Tell theme exactly what you want. You need a CLEAR call to action in every video. You can do this is a few ways. The easiest method is to mention the link to your website listed in the video description. Ask your viewers to click it and check it out.

Go a step further and mention the awesome benefits they will enjoy by opting in to your list.

When someone visits your website from YouTube, you are already at a clear advantage. These are not blind searchers. They have purposely clicked to your website because they are interested in what you have to offer.

Take the time to track where your traffic is coming from. Your YouTube traffic will convert at much higher rates than organic search traffic. Just check the stats and see for yourself!

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Chapter 1: What is Internet Marketing and Why Should You Care?

Internet marketing simply entails promoting your business on the web. Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes:

Search engine optimization (SEO)
Content marketing
Social media marketing
PPC advertising
Influencer marketing
Press releases
Email marketing
And more…

These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).

What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful. You can spend an awful lot of SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site.

And if you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience thereby become a big influencer in their niche. Thus, internet marketing is the ‘great equalizer’. Marketing no longer requires a huge budget: it is now something that you can do just as well as the largest organizations – as long as you’re smart with it.

Internet marketing has other advantages too: it allows you to actually engage with your audience for instance. Using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them. Then there’s the simple fact that the web is capable of reaching such a huge audience – including people from all around the world. If you’re selling something with international shipping, then this is by far the best way to reach a global audience.

Who is Internet Marketing For?

For all these reasons, internet marketing is for everyone. No matter what type of business you are running, you should be able to benefit from internet marketing and find that it can help you to increase your brand visibility, to grow your audience and to make bigger profits.

Some businesses are only able to exist thanks to internet marketing. These are the entirely online businesses, such as people who sell ebooks. Ebooks are digital products with no overheads and by marketing them correctly, it’s possible to make huge amounts of sales that will earn you almost entirely profit. Ebookscan be something of a hard sell, but the fact that you can reach such a massive audience and engage with them directly means that you can get enough turnover to earn big profits. These businesses only exist thanks to internet marketing!

Other businesses also rely very heavily on internet marketing. If you sell a service online, such as web design or copywriting, then using internet marketing will allow you to ensure that the maximum number of potential clients sees your website and considers hiring your services. Knowing how to reach that audience online is the difference between long dry spells where you aren’t bringing in any cash and a steady flow of orders and income. Of course, the same is also true for an ecommerce business which exists to turn visitors to a website into paying customers in a similar way. Amazon actually spends over $1 million a day on Google AdWords alone, which shows you just how much the company values its internet marketing.

But it’s not just online business that can benefit from internet marketing. Big brands like CocaCola, Red Bull, Marvel, Ford, Best Buys… they all spend huge amounts on internet marketing because they know that it is now more effective than spending that same money on print media or television. And the same goes for small businesses like hair dressers, restaurants and highstreet stores; and sole traders like plumbers, builders and lawyers. As we will see, anyone can benefit from internet marketing and it is the single most efficient way to increase footfall for your company.

Let’s Do This! What You Will Learn

The only thing holding most people back of course, is the simple fact that they don’t know how to go about internet marketing – they don’t understand how SEO works, they’re not sure how to reach ‘influencers’ and they find social media awkward. If you find yourself in that situation then don’t worry; this book is going to teach you everything you need to know in order to develop any kind of internet marketing campaign with confidence. Best of all, we’ll help you learn to create smart internet marketing campaigns – the kinds that get maximum results with the least amount of cash and time.

We just said that Amazon spends $1 million a day on AdWords and that might make you wonder how on earth you’re supposed to compete. The answer? You’re not! Our aim is not to take on huge corporations head-to-head but rather to find the path of least resistance – to identify those corners of the web where lots of potential customers are waiting and no one is currently marketing to them. You’re going to learn how to do that and much more over the course of this book.

Specifically, you will learn:

How to choose a niche and find your audience
How to create a stunning website in no time at all
How to drive conversions so that visitors = customers
How to climb the ranks of Google using smart SEO
How to provide value through a blog and become a thought leader in your industry
How to build and run a mailing list
How to create a thriving and popular social media channel
How to write stunning articles and killer sales scripts
How to use press releases, video sales letters, sales pages and other tools
How to work with other internet marketers
How to create your online business
And more!
So let’s get down to it…

Chapter 2: Starting With Solid Foundations

As we saw in the introduction, internet marketing is for everyone and can apply to many different types of business. For the purposes of this book though, we are going to broadly categorize readers into two groups:

Those with an existing business they want to promote Those wanting to set up an online business or make money directly through internet marketing

And for now, we’re going to concentrate on the second group. If you already have a business, this is still worth reading but if you’re in a rush to get to the good stuff, skip through to the section on website creation.

Choosing a Niche

If your plan is to build an entirely online business and to make money either directly from a blog, or perhaps by selling digital products, then the first thing you need to do is to choose a ‘niche’. The term niche in this context essentially refers to a subject matter, an industry and an audience. In other words, a niche can be ‘health’ or it can be ‘knitting’. This is what your blog is going to be about, it is what the products you sell should be about and it will determine precisely who your business is marketed at.

Choosing your niche is one of the most important steps in creating a successful online business and the reason for this is that it will directly impact the amount of competition as well as the size of your audience. If your subject is ‘health’ then you’re going to be going up against millions of other websites and this is going to make your life very difficult indeed.

When you write a blog post on ‘how to get abs’, it’s going to be incredibly difficult to get that to the top of Google seeing as there are so many other blog posts on getting abs.

Likewise, if you post in a fitness forum and mention your ebook, then it’s not going to stand out or be interesting because there are so many others.

Conversely though, you also need to avoid choosing a niche that is too narrow. If the niche you choose is ‘earwigs as pets’, then it will only be a matter of time before you have marketed to the majority of that audience and there is no one left to buy from you…

Another important consideration when choosing a niche is what you can offer the audience and how much they are likely to spend. When creating a product, it is always useful to think in terms of the value proposition. This basically refers to what your product is offering to the buyer and what gives it its value, which should be much greater than the face value.

When you sell an ebook on getting fit for instance, the value proposition comes from the fact that your buyer will hopefully be much fitter after reading your book and applying the knowledge they learn. You’re not really selling a book at all, but rather a sexy, toned body. You’re selling confidence, you’re selling energy first thing in the morning and you’re selling physical attractiveness to the opposite sex.