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Introduction

If the value of a mailing list is gold, publishing a newsletter would have to fall into the platinum category.

Naturally, you can keep in touch with your mailing list members without a newsletter, but why pass up the opportunity to gain their respect and trust on a regular basis.

If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.

With a newsletter, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do - and you arrive at their inbox - you have their undivided attention.

At least, that’s what you’re hoping for. Their undivided attention.

The first thing you have to do, of course, is develop a newsletter that your readers will be hungry to devour, from top to bottom.

In all honesty, that’s not an easy task. Especially when you consider how many emails the average viewer receives on a daily basis. Competing with tons of junk mail, carefully drafted solo ads by other marketers, and dozens of newsletters that have already been subscribed to can give anyone reason to pause.

In many cases, those types of obstacles have prompted webmasters to not only think twice about having their own newsletter but caused them to decide not to publish one at all. Ever.

But when you calculate the enormous benefit of publishing a newsletter, it’s something that needs to be taken quite seriously. After all, a good deal of revenue is at stake.

• The more people you can contact on a regular basis, the more income you’ll generate.

• The more information and advice you can provide, the more income you’ll generate.

• The more respect and trust you establish between you and your subscribers, the more income you’ll generate.

That’s the good news.

The bad news is how much time and effort is involved in publishing a newsletter. All kidding aside, it’s a lot of work. And you need to be prepared to handle that volume of work before you send out your first issue.

As long as you enter into this decision with your eyes wide open - and with a totally realistic attitude - you can easily manage the burden (or reward, depending on how you look at things) of a scheduled publication.

Unless you have nothing else to do (which is highly unlikely), don’t choose to send your newsletter every week. Instead, start with one that goes out every other week or possibly once a month.

That way, you’ll have an opportunity to ease into things, get a feel for what you can do in the time that’s available between issues. Then, if everything goes well and you decide to publish more frequently, you can do so without difficulty.

What helps the most is having content ready long before your start sending out the newsletter.

That gives you a cache of articles, information, and features that can be quickly and easily inserted.

Or, if you don’t include any features that require current dated information, you can create entire issues ahead of time (say three or four months in advance). You can even stockpile content that relates to different areas of your newsletter, like how-to tips, resources, and articles.

If your features do happen to rely on current information - such as reviews of products that have just been released - you can create the majority of the issues ahead of time and then add the final touches just prior to publication.

Either way, it cuts down the amount of pressure you would feel if you had to write everything from scratch within the small time frame that exists from one newsletter issue to the next.

As far as the focus of your newsletter is concerned, only you can decide. Depending on what type of business you’re promoting and the customer audience you‘ll be reaching, you could base your content on tips and advice, in depth topic-related information, or simply a “joke of the week” concept.

You can publish in text, HTML, or online format. Or a combination of all three. But regardless of how or when you publish, you need to make certain you follow the most important success factor…

Above all else, your newsletter must provide interesting and valuable content.

If not, your readership and financial gain will be minimal, or worse, non-existent. If, on the other hand, you can secure the undivided attention of your subscribers, your newsletter (and subsequently your business) will be a resounding success.

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Money-Making…

Content Management Systems

Introduction

Regardless of the type of website you‘re working with, one thing is constant… you’ll always need to provide some sort of content.

With a sales letter site, where you’re specifically promoting one particular product, your focus will be entirely on causing the viewer to ultimately make that purchase. In that case, killer sales copy is the only content required.

Content driven websites are a whole different story. The task is and always will be to provide ongoing relevant information. At the same time, of course, you’ll be building the size of the website by creating additional subject-relevant (and hopefully keyword-rich) pages.

Then there’s the Adsense website. Although it’s primary purpose is to gain revenue from targeted Google ads, content will always be a major factor in generating viewer traffic. Not just from the start but as a continuing process whereby additional traffic and revenue are achieved.

For the most part, there are three specific categories of content… sales copy, articles, and RSS feeds.

Sales Copy

In order to gain sales copy, you have three options:

1. Hire a professional copywriter.

2. Use sales letter creation software.

3. Write the sales copy yourself from scratch.

Option # 1:

Hire A Professional

When it comes to hiring a professional copywriter, you have two choices (that’s assuming you don‘t already know a dependable and qualified copywriter). You can randomly locate someone through the search engines or use a private service such as Elance (https://www.elance.com). If you plan to go the latter route, you need to be very cautious. These types of services are generally a viable source for locating programmers, but not necessarily for projects that require good language skills.

That’s not to say you can’t find quality copywriters at places like Elance. You can. It’s just that the majority of members will be located in countries where the English language is secondary.

Whether you locate a qualified copywriter through independent search or through a service like Elance, here is what you need to consider in order to get your money‘s worth:

•Make certain you can see other sales copy they’ve written. Ideally, you want to review content that is similar to what you’ll be needing.

•It’s important that you have the option of actually discussing your project with them. If they can’t (or won‘t) talk to you over the phone, cross them off your list.

Option # 2:

Sales Letter Creator

Using sales letter creation software can be a great asset. That is, assuming you’re willing to adjust and fine-tune the final results. In other words, you use the software to create the overall sales content, then go back and manually tweak, refine, and improve what the software initially provides.

While it’s true that sales letter creation software can do a pretty decent job of writing a basic sales letter, it’s not necessarily a good idea to publish the results “as is”. That’s because the results are somewhat generic, at least with respect to the overall nature of the content. You fill in a few blanks, providing specific data about your particular product. Based on that information, a “finished” sales letter is then created.

Although this is an effective system for generating sales letters, it also has the ability to produce content that might seem rather cookie-cutter in nature. Of course, that’s the benefit of this type of software as well.

There’s a specific and proven sales letter formula that works most effectively. And that’s what the software program does. Using information you supply, it shapes your sales letter using that formula as the basic foundation.

One of the best products for accomplishing this kind of shortcut method of sales copy writing is the Sales Letter Creator ( https://www.salesletterscreator.com ).

Of course, no matter how good this type of software is, it’s still a sound idea to perform at least a minimal amount of rewrite to polish and refine the content. And in order to do that, you’ll need basic sales writing skills.

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How To Make Enough Money Every Month

So You Can Finally Quit Your Day Job

Let’s get something straight right from the start…

It’s not about making money. It’s about making money over an extended period of time.

Think about it… which would you rather achieve?

Option #1

Having invested a good deal of time and energy, you generate a fistful of cash in random chunks that could disappear at any time.

Option #2

Having invested a good deal of time and energy, you generate a substantial amount of cash that continues to flow on a regular basis for years to come.

Granted, anyone in their right mind would choose an imaginary third option. That is, to have a big wag of cash simply drop into their lap. You know, win the lottery, inherit a family fortune, that sort of thing.
It’s the kind of financial windfall event that gives you the opportunity to bypass any form of time and energy investment and fall directly into the lifestyle of the filthy-rich.

But since we’re talking about the real world here - and have to assume the average person is never going to experience some Hollywood rags-to-riches wealth benefit - there are only two other viable possibilities… Option #1 or Option #2.

So which one would you choose?

The first option has the capability of generating a lot of money. It’s not guaranteed, mind you. But it does allow for a sizeable chunk of cash to manifest itself in the shortest period of time.

What you do is create a vast number of websites that are based on specific niche markets (for example, pets, health, fitness, finance, sports, real estate, gaming).

You generate a list of keywords that are related to whatever topic (or topics) you’ve chosen, terms that are actively and generously searched for each month.

Then, you use a software program to mass-create web pages for each of those keywords. And within the pages, you include one or more blocks of Google Adsense ads (https://www.google.com/adsense/).
The more keywords, the more pages, the more activity you’ll gain from search engine traffic. The more traffic you gain, the more people will click on the Adsense ads.

And of course, the more clicks you receive, the more money you’ll make.

At least, that’s the overall plan. And since the ultimate goal is to generate as much money as possible, as quickly as possible, you work entirely on a quantity level.

In other words, page volume is your key to financial success.

As long as all those pages are optimized for individual keywords - and they carry a certain amount of keyword-related content - you’ve got a fairly good shot at getting them indexed in the search engines. If that’s the case, gaining a considerable amount of traffic through those search engines won’t be difficult.

So let’s assume you put up twenty topic-oriented websites, each of them loaded with hundreds (if not thousands) of keyword pages. Let’s also assume that these websites collectively result in a very high number of clicks on Adsense ads.

In no time at all, you would have reached a substantial monthly income. Which is exactly what you had in mind, the reason why you invested all that time and energy researching topics, evaluating competition, collecting keywords, and creating and publishing all those web pages.

The only problem is, even if you do manage to hit some high-dollar figure, that same income could be wiped out with no warning whatsoever.

Basically, you could check your Adsense statistics one month and see a whopping five figures. The next month, maybe half or even a third of that amount. And the following month? Nothing, nada, zip, zilch… zero income.

All those keyword pages you used in order to get tons of traffic from search engines? They’ve been de-indexed. Which means any and all of your money-making potential that was associated with them has completely disappeared.

So what do you do next? You start over from scratch. You research additional topics, check out the level of competition, generate more keyword lists, and work at getting a whole bunch more pages listed in the search engines.

Of course, if you’re serious about this type of system, you won’t wait until it’s too late. You’ll create niche websites on a continuous basis, one right after the other. That way, if one or more of the previous sites fail, new ones will be there to take up the slack.

And that’s pretty much what you’ll have to do in order to keep this particular option going strong. But you also need to prevent the search engines from de-indexing your pages. Or worse, banning your sites altogether.

In order to do that, you would need to concentrate on making certain those pages carry a considerable amount of quality content, the kind search engine spiders are hungry for.

Basically, you would need to treat your Adsense pages the same way you would treat any other website page. Rather than merely create and publish sheer volume, you would have to seriously think about how to keep all those pages listed in the search engines.

For the most part, that would involve regular and ongoing upkeep. In other words, it would be necessary to increase and develop them just like you would any other “content” website.

And therein lies the primary drawback of this particular option…

You invest a lot of time and effort, hoping you can get a large volume of niche-oriented, keyword-based pages listed in the search engines. In doing so, you’re banking on the fact that countless people will visit your pages and then click on your Adsense ads.

Problem is, there’s no guarantee. Not about getting listed in search engines and not about the amount of Adsense revenue you’ll generate. So you invest all that time and energy on a “what if” scenario.
Which brings us to Option #2.

Instead of just creating and distributing thousands of pages that have no benefit other than to generate cash…

Instead of investing a great deal of time and energy creating bare-bones pages that might or might not give you the results you’re hoping for…

• What if you invested all that time and energy into building something that would endure way beyond the first few months.
• What if you created a foundation that would not only generate income but would cause the amount to steadily and consistently increase over time.

And what if the vehicle you chose to accomplish that was so powerful and so far-reaching that your ability to succeed was virtually guaranteed.

Well, that’s exactly what a good quality blog has to offer.

Of course the operative word here is quality. Without that, a blog can crash and burn just as easily as all those minimal keyword pages.

To experience blog success, the formula is relatively simple…

You choose a niche that is popular and has a large targeted audience. If it happens to be something you’re personally passionate about (or already possess a good deal of knowledge about), all the better.
But that’s not absolutely necessary. If you find a good niche market, you can always educate yourself. In fact, the background research you conduct might make the topic all the more interesting. After all, you never know what type of information you’ll uncover.

Once you’ve established your niche market, you develop a blog that is totally and completely centered around that area of interest. Whether you write something off the top of your head, recap a timely news story, or post information that you’ve uncovered during research, the end result will always be the same…