Tag Archives: 2018

Affiliate Marketers Handbook PLR Ebook

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Affiliate Marketing Introduced

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same
program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.
Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

Private Label Profit Plan PLR Ebook With Video

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Introduction

Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and can generate a great deal of cash from those companies and individuals who are tactfully engaged in the world of making money online. The idea follows one wherein an author sells all or most of the intellectual property rights to their work. There is no legal definition, with the license being defined by the author. This concept is similar the idea of reselling rights in internet marketing.

The use of private label rights has become a hot commodity these days, with private label rights being offered everywhere you look. However, in spite of the particular breed of re-print rights that are defined as private label rights, not many people are aware of them or how to use them.

Chapter One: Defining Private

Label Rights

Defining private label rights can seem tricky. Overall, they allow you to change the content purchased from another author so that it looks like your own and you can claim it as such. This can range from changing an introductory paragraph, editing a title, or completely altering the content and adding your name as the author therein. Private Label Rights allows you to change the content and use it to direct traffic to your site, sell more to your customers, and generate more income.

Chapter Two: Origins

Reprint rights were the original private label rights. There is a mixture of definitions found now for both reprint rights and private label rights, but overall, reprint rights means that you have the right to re- distribute work done by another author that was already published. Reprint rights are not limited to internet business, but they are most popular among them now.

In terms of master reprint rights, it means that you have complete ownership. You can then re-distribute the product and from there trade the partial re-print rights for the product. You can even sell the master rights to a product.

This means you can purchase full rights to a thirty chapter e-book from someone and sell the partial rights to each chapter in the book. From there you can resell other parts of the book or sell the master rights to the entire book. The people who purchase the partial rights to chapters from the e-book are allowed to re-write part of the content and re-distribute it as their own.

These vary from copyrights entirely and are only in reference to a means of distributing content. However, the criteria for these private label rights are contingent upon the actual agreement. Based on the agreement, you may or may not have the right to:

1. Give away the unchanged product.
2. Give away a branded version of the product with your links
3. Package the product with other products
4. Give the product away as a bonus
5. Use the product as web content only
6. Break the product into smaller articles only
7. Offer the product through auction sites
8. Offer the product in the form of a paid membership area only
9. Alter the product
10. Allow buyers to resale the rights of the product

Private label rights can cover reports, documents, e- books, software, graphics, and articles. You are able to use private label rights in order to expand an existing product line, increase the professionalism of your existing products, or enter into other markets without product development.

If you agree to terms which allow you to alter the content and then present it as though you were the author or creator, then you have found a valuable purchase assuming that you have assessed the quality of the product and it is good. It is important to note that just because you obtain the private label rights does not mean you own the product, unless it is explicitly stated in the agreement. You also cannot distribute the product in any manner you choose unless it is explicitly stated in your agreement. A good rule of thumb is to assume that you cannot distribute or reprint the content as your own unless the seller says it is ok.

Chapter Three: How to Use It

If you have an online business, it is no secret that it is in need of a constant stream of information and content which is engaging. This can come in the form of blogs, newsletters, info on products, or print books sold online. The problem for many business owners is finding content which has the quality to keep your business expanding. While some private label rights can be bought and sold through membership websites, there are great websites out there which offer articles and blog content for pennies each. You can select only content you need instead of being forced to buy large block groups of articles and information which might vary from month to month. There are packs available online for particular niche markets which leaves you in control. These are great because you don’t have to buy more than you need, which saves you the hassle of buying content which you cannot use. It is beneficial to find content which has gone through an editing process from both the writer and an editor, ensuring quality purchases. With more than one mind you add ideas and value to any content.

With limited distribution you have access to better quality purchases for private label rights. It is better to have content on your site which cannot be found on literally thousands of other websites, but rather just a few or none at all.

By using websites that offer packages or private label rights, you can instantly download the content and begin editing in a standard word processing program. In addition to the origins of copyrights and re-write laws, private label rights has a history contained in and developed from affiliate marketing and other forms of internet marketing.

Graphic Design Academy Personal Use Ebook With Audio & Video

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7 Ways To Make Money With Graphic Design

Starting a business with graphic design and working for different projects as a graphic designer or graphics creator can be one of the most lucrative online business models for many people.

The best part about it is that because of the techonology and software that we have nowdays you are not required anymore to be a skilled and talented artist in order to be able to create stunning graphics, especially for clients who need graphics for their marketing campaigns and businesses.

That is why, in this report, you are going to discover 7 easy ways that will help you to make money with graphic designs.

Now let’s see which are these 7 ways.

1. Become a Social Media Images Creator Businesses. This might be one of the easiest ways to start making money with graphics designs. There are plenty of businesses out there that don’t have the time or resources to handle their own social media activity or at least to create their own social media images. That is where you can come in and work for them based on a monthly fee. You can use Linkedin to find business owners, facebook groups or freelancing websites. My suggestion would be to do this for free for a couple of friends so you can make a portofolio and have what to show to your potential clients.

2. Create Custom Graphics For Clients From Fiverr. You can create a Fiverr profile and start selling your graphic design service there. As you probably know, fiverr is a markeplace for people who are selling there service from a price as low as 5$. One of the most popular niches on Fiverr is Graphic Design so the market and opportunity is HUGE.

There are people who are making 4 and 5 figures per month by selling on Fiverr and even if you are starting out with a service which costs only 5$ you can offer extra services to your clients for much more money. The only secret here is to manage to grow your Fiverr account and profile and in order to do that you need to get some initial tractions with some orders and reviews.

3. Work As A Freelancer. I think that most designers work as freelancers. The main characteristic of a freelancer is that he works on projects for different clients. It’s not like having a stable job or income but it gives you a lot of flexibility in terms of how much you can earn and when and how much you want to work. The whole idea of starting out as a freelancer with graphic design is to get on all major freelancing platforms (freelancer.com, upwork.com,etc.), start with smaller prices, try to get some small projects through the platforms with the help of friends or your network so you can start to have activity there and than, as you start having activity and reviews you can increase your prices, charge more and earn more. Obviously you can’t go for projects which are to big or which require natural designer talent or skills as you will be using web apps and templates to create your designs. Try to find your niche and stick with it.

4. Create standard resources or packages and sell them on marketplaces like themeforest.net. Of course that this is not the easiest method if you are not a professional designer but still it can bring in some extra cash. Not everyone is selling premium wordrpress templates or business cards in psd format. You can have a look on the marketplaces and see what simple designes you can create and sell them there. A good example that I’ve seen on different platforms are Facebook Covers. Yes, you could think that people wouldn’t buy something like Facebook Covers but there are resources like that who have sold over 1300 copies at 2,5$ so far. So, it’s definiteley something worth checking out and testing.

5. Create Facebook Ads Images for clients. Most free design web apps like Canva, also have a huge library of templates for Facebook Ads Images. A lot of entrepreneurs and marketers don’t have the time to create their own images so in a lot of cases they outsource the image creation for 15$ to up to 35$ or even more. You can sell such a service on Fiverr or in other places like warriorforum.com. If you use a marketplace be sure to get those initial reviews so you can get a little bit of traction.

The Might Of Character Building PLR Ebook

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The Might of Character Building

UNCONSCIOUSLY we are forming habits every moment of our lives. Some are habits of a desirable nature; some are those of a most undesirable nature. Some, though not so bad in themselves, are exceedingly bad in their cumulative effects, and cause us at times much loss, much pain and anguish, while their opposites would, on the contrary, bring as much peace and joy, as well as a continually increasing power.

Have we it within our power to determine at all times what types of habits shall take form in our lives? In other words, is habit-forming, character building, a matter of mere chance, or have we it within our own control? We have, entirely and absolutely. "I will be what I will to be," can be said and should be said by every human soul.

After this has been bravely and determinedly said, and not only said, but fully inwardly realized, something yet remains. Something remains to be said regarding the great law underlying habit-forming, character building; for there is a simple, natural, and thoroughly scientific method that all should know.

A method whereby old, undesirable, earth-binding habits can be broken, and new, desirable, heaven lifting habits can be acquired, a method whereby life in part or in its totality can be changed, provided one is sufficiently in earnest to know and, knowing it, to apply the law.

Thought is the force underlying all. And what do we mean by this? Simply this: Your every act - every conscious act - is preceded by a thought. Your dominating thoughts determine your dominating actions. In the realm of our own minds we have absolute control, or we should have, and if at any time we have not, then there is a method by which we can gain control, and in the realm of the mind become thorough masters. In order to get to the very foundation of the matter, let us look to this for a moment. For if thought is always parent to our acts, habits, character, life, then it is first necessary that we know fully how to control our thoughts.

Here let us refer to that law of the mind which is the same as is the law in Connection with the reflex nerve system of the body, the law which says that whenever one does a certain thing in a certain way it is easier to do the same thing in the same way the next time, and still easier the next, and the next, and the next, until in time it comes to pass that no effort is required, or no effort worth speaking of; but on the opposite would require the effort. The mind carries with it the power that perpetuates its own type of thought, the same as the body carries with it through the reflex nerve system the power which perpetuates and makes continually easier its own particular acts. Thus a simple effort to control one's thoughts, a simple setting about it, even if at first failure is the result, and even if for a time failure seems to be about the only result, will in time, sooner or later, bring him to the point of easy, full, and complete control.

Each one, then, can grow the power of determining, controlling his thought, the power of determining what types of thought he shall and what types he shall not entertain. For let us never part in mind with this fact, that every earnest effort along any line makes the end aimed at just a little easier for each succeeding effort, even if, as has been said, apparent failure is the result of the earlier efforts. This is a case where even failure is success, for the failure is not in the effort, and every earnest effort adds an increment of power that will eventually accomplish the end aimed at. We can, then, gain the full and complete power of determining what character, what type of thoughts we entertain.

Shall we now give attention to some two or three concrete cases? Here is a man, the cashier of a large mercantile establishment, or cashier of a bank. In his morning paper he reads of a man who has become suddenly rich, has made a fortune of half a million or a million dollars in a few hours through speculation on the stock market. Perhaps he has seen an account of another man who has done practically the same thing lately. He is not quite wise enough, however, to comprehend the fact that when he reads of one or two cases of this kind he could find, were he to look into the matter carefully, one or two hundred cases of men who have lost all they had in the same way. He thinks, however, that he will be one of the fortunate ones. He does not fully realize that there are no short cuts to wealth honestly made. He takes a part of his savings, and as is true in practically all cases of this kind, he loses all that he has put in, Thinking now that he sees why he lost, and that had he more money he would be able to get back what he has lost, and perhaps make a handsome sum in addition, and make it quickly, the thought comes to him to use some of the funds he has charge of. In nine cases out of ten, if not ten cases in every ten, the results that inevitably follow this are known sufficiently well to make it unnecessary to follow him farther.

Where is the man's safety in the light of what we have been considering? Simply this: the moment the thought of using for his own purpose funds belonging to others enters his mind, if he is wise he will instantly put the thought from his mind. If he is a fool he will entertain it. In the degree in which he entertains it, it will grow upon him; it will become the absorbing thought in his mind; it will finally become master of his will power, and through rapidly succeeding steps, dishonor, shame, degradation, penitentiary, remorse will be his. It is easy for him to put the thought from his mind when it first enters; but as he entertains it, it grows into such proportions that it becomes more and more difficult for him to put it from his mind; and by and by it becomes practically impossible for him to do it. The light of the match, which but a little effort of the breath would have extinguished at first, has imparted a flame that is raging through the entire building, and now it is almost if not quite impossible to conquer it.

Shall we notice another concrete case? A trite case, perhaps, but one in which we can see how habit is formed, and also how the same habit can be unformed. Here is a young man, he may be the son of poor parents, or he may be the son of rich parents; one in the ordinary ranks of life, or one of high social standing, whatever that means. He is good hearted, one of good impulses generally speaking, a good fellow. He is out with some companions, companions of the same general type. They are out for a pleasant evening, out for a good time. They are apt at times to be thoughtless, even careless. The suggestion is made by one of the company, not that they get drunk, no, not at all; but merely that they go and have something to drink together. The young man whom we first mentioned, wanting to be genial, scarcely listens to the suggestion that comes into his inner consciousness that it will be better for him not to fall in with the others in this. He does not stop long enough to realize the fact that the greatest strength and nobility of character lies always in taking a firm stand on the aide of the right, and allow himself to be influenced by nothing that will weaken this stand. He goes, therefore, with his companions to the drinking place. With the same or with other companions this is repeated now and then; and each time it is repeated his power of saying "No" is gradually decreasing. In this way he has grown a little liking for intoxicants, and takes them perhaps now and then by himself. He does not dream, or in the slightest degree realize, what way he is tending, until there comes a day when he awakens to the consciousness of the fact that he hasn’t the power nor even the impulse to resist the taste which has gradually grown into a minor form of craving for intoxicants. Thinking, however, that he will be able to stop when he is really in danger of getting into the drink habit, he goes thoughtlessly and carelessly on. We will pass over the various intervening steps and come to the time when we find him a confirmed drunkard. It is simply the same old story told a thousand or even a million times over.

He finally awakens to his true condition; and through the shame, the anguish, the degradation, and the want that comes upon him he longs for a return of the days when he was a free man. But hope has almost gone from his life. It would have been easier for him never to have begun, and easier for him to have stopped before he reached his present condition; but even in his present condition, be it the lowest and the most helpless and hopeless that can be imagined, he has the power to get out of it and be a free man once again. Let us see. The desire for drink comes upon him again. If he entertains the thought, the desire, he is lost again. His only hope, his only means of escape is this: the moment, aye, the very instant the thought comes to him, if he will put it out of his mind he will thereby put out the little flame of the match. If he entertains the thought the little flame will communicate itself until almost before he is aware of it a consuming fire is raging, and then effort is almost useless. The thought must be banished from the mind the instant it enters; dalliance with it means failure and defeat, or a fight that will be indescribably fiercer than it would be if the thought is ejected at the beginning.

And here we must say a word regarding a certain great law that we may call the "law of indirectness." A thought can be put out of the mind easier and more successfully, not by dwelling upon it, not by, attempting to put it out directly, but by throwing the mind on to some other object by putting some other object of thought into the mind. This may be, for example, the ideal of full and perfect self-mastery, or it may be something of a nature entirely distinct from the thought which presents itself, something to which the mind goes easily and naturally. This will in time become the absorbing thought in the mind, and the danger is past. This same course of action repeated will gradually grow the power of putting more readily out of mind the thought of drink as it presents itself, and will gradually grow the power of putting into the mind those objects of thought one most desires. The result will be that as time passes the thought of drink will present itself less and less, and when it does present itself it can be put out of the mind more easily each succeeding time, until the time comes when it can be put out without difficulty, and eventually the time will come when the thought will enter the mind no more at all.

Still another case: You may be more or less of an irritable nature naturally, perhaps, provoked easily to anger. Someone says something or does something that you dislike, and your first impulse is to show resentment and possibly to give way to anger. In the degree that you allow this resentment to display itself, that you allow yourself to give way to anger, in that degree will it become easier to do the same thing when any cause, even a very slight cause, presents itself. It will, moreover, become continually harder for you to refrain from it, until resentment, anger, and possibly even hatred and revenge become characteristics of your nature, robbing it of its sunniness, its charm, and its brightness for all with whom you come in contact.

Landing Page Success Guide PLR Ebook

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Introduction to Landing Pages

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.

The Landing Page System

The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it's a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

Your Landing Page

Your One Time Offer (OTO)

Subscription to your Mailing List Sell Ad Space in Your eZine Endorse as an Affiliate

Thank You Page

Back-end Ads & Selling

Sell your own product

What You Need Before Getting Started

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.

In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software.

If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly.

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. https://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.

Planning Your Landing Page Theme

Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.

This is actually where most people fail when they create a landing page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?

If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

The Golden Rules Of Acquiring Wealth PLR Ebook

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True economy is misapprehended, and people go through life without properly comprehending what that principle is. One says, “I have an income of so much, and here is my neighbor who has the same; yet every year he gets something ahead and I fall short; why is it? I know all about economy.” He thinks he does, but he does not. There are men who think that economy consists in saving cheese-parings and candle-ends, in cutting off two pence from the laundress’ bill and doing all sorts of little, mean, dirty things. Economy is not meanness. The misfortune is, also, that this class of persons let their economy apply in only one direction. They fancy they are so wonderfully economical in saving a half-penny where they ought to spend two pence, that they think they can afford to squander in other directions.

Before kerosene oil was discovered or thought of, one might stop overnight at almost any farmer’s house in the agricultural districts and get a very good supper, but after supper he might attempt to read in the sitting-room, and would find it impossible with the inefficient light of one candle. The hostess, seeing his dilemma, would say: “It is rather difficult to read here evenings; the proverb says ‘you must have a ship at sea in order to be able to burn two candles at once; we never have an extra candle except on extra occasions.” These extra occasions occur, perhaps, twice a year. In this way the good woman saves five, six, or ten dollars in that time: but the information which might be derived from having the extra light would, of course, far outweigh a ton of candles.

But the trouble does not end here. Feeling that she is so economical in tallow candies, she thinks she can afford to go frequently to the village and spend twenty or thirty dollars for ribbons and furbelows, many of which are not necessary. This false connote might frequently be seen in men of business, and in those instances it often runs to writing paper. You find good businessmen who save all the old envelopes and scraps, and would not tear a new sheet of paper, if they could avoid it, for the world. This is all very well; they may in this way save five or ten dollars a year, but being so economical (only in note paper), they think they can afford to waste time; to have expensive parties, and to drive their carriages. This is an illustration of’ Dr. Franklin’s “saving at the spigot and wasting at the bung-hole;” “penny wise and pound foolish.” Punch in speaking of this “one idea” class of people says “they are like the man who bought a penny herring for his family’s dinner and then hired a coach and four to take it home.” I never knew a man to succeed by practicing this kind of economy.

True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary; dispense with the new pair of gloves; mend the old dress: live on plainer food if need be; so that, under all circumstances, unless some unforeseen accident occurs, there will be a margin in favor of the income. A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained. It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending.

Here is a recipe which I recommend: I have found it to work an excellent cure for extravagance, and especially for mistaken economy. When you find that you have no surplus at the end of the year, and yet have a good income, I advise you to take a few sheets of paper and form them into a book and mark down every item of expenditure. Post it every day or week in two columns, one headed “necessaries” or even “comforts”, and the other headed “luxuries,” and you will find that the latter column will be double, treble, and frequently ten times greater than the former. The real comforts of life cost but a small portion of what most of us can earn. It is the eyes of others and not our own eyes which ruin us. If all the world were blind except myself l should not care for fine clothes or furniture.” In America many persons like to repeat “we are all free and equal,” but it is a great mistake in more senses than one.

That we are born “free and equal” is a glorious truth in one sense, yet we are not all born equally rich, and we never shall be.

One may say; “there is a man who has an income of fifty thousand dollars per annum, while I have but one thousand dollars; I knew that fellow when he was poor like myself; now he is rich and thinks he is better than I am; I will show him that I am as good as he is; I will go and buy a horse and buggy; no, I cannot do that, but I will go and hire one and ride this afternoon on the same road that he does, and thus prove to him that I am as good as he is.”

My friend, you need not take that trouble; you can easily prove that you are “as good as he is;” you have only to behave as well as he does; but you cannot make anybody believe that you are rich as he is. Besides, if you put on these “airs,” add waste your time and spend your money, your poor wife will be obliged to scrub her fingers off at home, and buy her tea two ounces at a time, and everything else in proportion, in order that you may keep up “appearances,” and, after all, deceive nobody. On the other hand, Mrs. Smith may say that her next-door neighbor married Johnson for his money, and “everybody says so.” She has a nice one-thousand dollar camel’s hair shawl, and she will make Smith get her an imitation one, and she will sit in a pew right next to her neighbor in church, in order to prove that she is her equal.

My good woman, you will not get ahead in the world, if your vanity and envy thus take the lead. In this country, where we believe the majority ought to rule, we ignore that principle in regard to fashion, and let a handful of people, calling themselves the aristocracy, run up a false standard of perfection, and in endeavoring to rise to that standard, we constantly keep ourselves poor; all the time digging away for the sake of outside appearances. How much wiser to be a “law unto ourselves” and say, “we will regulate our out-go by our income, and lay up something for a rainy day.” People ought to be as sensible on the subject of money-getting as on any other subject. Like causes produces like effects. You cannot accumulate a fortune by taking the road that leads to poverty. It needs no prophet to tell us that those who live fully up to their means, without any thought of a reverse in this life, can never attain a pecuniary independence.

Men and women accustomed to gratify every whim and caprice, will find it hard, at first, to cut down their various unnecessary expenses, and will feel it a great self-denial to live in a smaller house than they have been accustomed to, with less expensive furniture, less company, less costly clothing, fewer servants, a less number of balls, parties, theater-goings, carriage-ridings, pleasure excursions, cigar-smokings, liquor-drinkings, and other extravagances; but, after all, if they will try the plan of laying by a “nest-egg,” or, in other words, a small sum of money, at interest or judiciously invested in land, they will be surprised at the pleasure to be derived from constantly adding to their little “pile,” as well as from all the economical habits which are engendered by this course.

The old suit of clothes, and the old bonnet and dress, will answer for another season; the Croton or spring water taste better than champagne; a cold bath and a brisk walk will prove more exhilarating than a ride in the finest coach; a social chat, an evening’s reading in the family circle, or an hour’s play of “hunt the slipper” and “blind man’s buff” will be far more pleasant than a fifty or five hundred dollar party, when the reflection on the difference in cost is indulged in by those who begin to know the pleasures of saving. Thousands of men are kept poor, and tens of thousands are made so after they have acquired quite sufficient to support them well through life, in consequence of laying their plans of living on too broad a platform. Some families expend as much as twenty thousand dollars per annum, and some much more, and would scarcely know how to live on less, while others secure more solid enjoyment frequently on a twentieth part of that amount. Prosperity is a more severe ordeal than adversity, especially sudden prosperity. “Easy come, easy go,” is an old and true proverb. A spirit of pride and vanity, when permitted to have full sway, is the undying canker-worm which gnaws the very vitals of a man’s worldly possessions, let them be small or great, hundreds, or millions. Many persons, as they begin to prosper, immediately expand their ideas and commence expending for luxuries, until in a short time their expenses swallow up their income, and they become ruined in their ridiculous attempts to keep up appearances, and make a “sensation.”

A gentleman of fortune who says, that when he first began to prosper, his wife would have a new and elegant sofa. “That sofa,” he says, “cost me thirty thousand dollars!” When the sofa reached the house, it was found necessary to get chairs to match; then side-boards, carpets and tables “to correspond” with them, and so on through the entire stock of furniture; when at last it was found that the house itself was quite too small and old-fashioned for the furniture, and a new one was built to correspond with the new purchases; “thus,” added my friend, “summing up an outlay of thirty thousand dollars, caused by that single sofa, and saddling on me, in the shape of servants, equipage, and the necessary expenses attendant upon keeping up a fine ‘establishment,’ a yearly outlay of eleven thousand dollars, and a tight pinch at that: whereas, ten years ago, we lived with much more real comfort, because with much less care, on as many hundreds. The truth is,” he continued, “that sofa would have brought me to inevitable bankruptcy, had not a most unexampled title to prosperity kept me above it, and had I not checked the natural desire to ‘cut a dash’.”

The foundation of success in life is good health: that is the substratum fortune; it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick. He has no ambition; no incentive; no force. Of course, there are those who have bad health and cannot help it: you cannot expect that such persons can accumulate wealth, but there are a great many in poor health who need not be so.

If, then, sound health is the foundation of success and happiness in life, how important it is that we should study the laws of health, which is but another expression for the laws of nature! The nearer we keep to the laws of nature, the nearer we are to good health, and yet how many persons there are who pay no attention to natural laws, but absolutely transgress them, even against their own natural inclination. We ought to know that the “sin of ignorance” is never winked at in regard to the violation of nature’s laws; their infraction always brings the penalty. A child may thrust its finger into the flames without knowing it will burn, and so suffers, repentance, even, will not stop the smart. Many of our ancestors knew very little about the principle of ventilation. They did not know much about oxygen, whatever other “gin” they might have been acquainted with; and consequently they built their houses with little seven-by-nine feet bedrooms, and these good old pious Puritans would lock themselves up in one of these cells, say their prayers and go to bed. In the morning they would devoutly return thanks for the “preservation of their lives,” during the night, and nobody had better reason to be thankful. Probably some big crack in the window, or in the door, let in a little fresh air, and thus saved them.

7 Infamous Resell Rights Questions PLR Ebook

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7 Infamous Resell Rights Questions Answered

Your Question Answered on Resell Rights

Dear Aspiring Reseller,

Resell Rights can sound all “alien” to you especially if you are new to the marketing scene or simply stepped in fresh from the world of doing business conventionally.
Perhaps you are more familiar with the term “retail” and “wholesale” in the offline world of doing business but some things can change slightly in the world of E-Commerce though many have dubbed Internet Marketing as a way of selling through the Internet as a medium with many of the conventional and time-tested principles intact.

So by now that you’ve heard about Resell Rights, you’re probably wondering what this new opportunity is all about and how you get your own piece of the pie from it. I was when I first discovered the might of Resell Rights.

In a nutshell, most top marketers today boost their income and add spikes to their traffic and edges to building their mailing lists through creative use and leverage on Resell Rights. And it can very well be your leverage to your next breakthrough in Internet Marketing, too, but only if you understand it first!

That’s right. So if you have questions like below, teeming and pounding hard in your head right, this book is for you.

- What is Resell Rights?
- Why are there a variety of terms in Resell Rights and what are the differences?
- How do I tap into this lucrative opportunity in the E-Commerce scene and tie together with my next Information product?
- And any other questions that most beginning marketers and newcomers have on the special subject of Resell Rights riches!

Having resold several products throughout my Internet Marketing career, I have been often asked questions, some of them included in the above mention, on
this unique field. So profitable and yet chances are that you don’t talk about this with your neighbor-next-door unless he or she is an Internet Marketer.

Having said that, if you want to know how to make money from Resell Rights products you need to understand it first, correct? And in order to understand a subject you don’t know at all, you’ve got to ask an expert on the subject, correct?

Well, here it is – the scoop from the Master Reseller for all aspiring resellers: the 7 infamous Resell Rights questions answered.

In this book, I’ve compiled seven of the most popular questions asked on profiting from Resell Rights, especially since I noticed they tend to be recurring questions. And it is very likely you have some or all of these questions in your mind waiting to be answered to satisfy your curious mind. ?
So turn the page and don’t forget to send me a thank you note when you make your first buck in the Resell Rights arena. You know the address!

Infamous Question #1:

Are all Resell Rights products the same in terms and conditions?

Answer:

All Resell Rights are not created equally. Resell Rights vary from one product to the next, with different rights, terms, and conditions. In fact, some products that are contained in a Resell Rights package are not for resell at all, but are instead for personal use only.

If you purchase a resell rights package, which contains more than one product, the package will typically contain a resell license agreement for each product. Do not assume anything! Read every word of the resell license before you resell the product, and keep that license in a safe place for future reference.

For some products, you may be allowed to resell the product for any price, or even give it away for free. Others may have a set price, meaning that you cannot sell the product for less than that price or give it away for free. In the case of physical products, such as CD’s or DVD’s, you may or may not be allowed to duplicate the product when you sell it. Some companies may require you to purchase the product directly from them for resell – for each sale.

There are usually other terms and conditions for reselling a product as well, other than the price at which you may resell it. For instance, most product authors will have strict anti-spam policies, meaning that the product cannot be advertised by any method that may be in violation of federal spam laws.

If you are ever unsure about your resell rights, contact the author of the product before doing anything else. You do not want to violate any terms or conditions, as it can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren’t just asking another reseller – contact the author of the product directly.

Make sure that you don’t misplace your licenses. Print them out and keep them on a file. You should also back up electronic copies on a disk. Include any email exchanges with the product author as well in your backup files, including the emails that you send.

Infamous Question #2:

What is the difference between Resell Rights & PLR (Private Label Rights)?

Answer:

Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing.

If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author.

If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do.

Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for. Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it.

There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights!

Again, it is easy to see how one could be confused with these various terms. However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself. Most private label rights licenses give you much more leniency.

Infamous Question #3:

How do I compete with other Resellers who own the same product?

Answer:

Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers.

However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong.

You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing.
First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists.

Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique.

Beginners Guide To Search Engine Optimization Resale Rights Ebook

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SEO is just the simple activity of ensuring that an internet site is available to SEO's online for keywords highly relevant to what the website is providing. In several respects, it's simply a quality filter for sites. With that said, if there has ever been a business which was poorly comprehended by 'outsiders' then it's SEO.

Ask some SEO businesses about SEO and they're going to try to blind you with science and confuse you in to thinking it is a black art. Ask some businesses: 'what's SEO.?' and two hours later you will be none the wiser. This is why, if you do hire a company to complete this task, you should not only understand what they're doing for you, but why!

Links appear to be essential, so how do I get them? Correct, links are essential but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to one of your pages may have a far larger effect on the way your webpage ranks than the usual 1000 poor quality links that are sold by plenty of SEO businesses. Actually, if an SEO. company provides you with a collection of links for a set charge, run away because they are definitely spammers!!

Alternatively, look for great links from other great websites, as long as you have some thing that is worth linking back to because good websites do not connect to poor quality ones, why would they?

To sum up

Produce a good site, provide some thing people want and are searching for then share your website with some other great websites and you will quickly begin to notice your site traffic increase.

Chapter 2: Why Do I Need SEO?

What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics. The bad news about such content is that more than half of it isn't even indexed by the SE's.
If you want to locate details about a specific subject, how can you know which pages to see? If you are like the majority of people, you key into your browser the URL of a major SE and begin from there.

SE's have a brief listing of crucial operations which permits them to supply relevant webpage results whenever searchers utilize their system for locating information. They're special websites online that can help people discover the pages stored on other web sites. There are several fundamental differences in how various SE's work, however they all carry out 4 essential tasks:

Scanning the net

A web scanner, also called a robot or spider, is definitely an automatic program that browses the webpage in a specific, constant and automated manner. This method is known as Web crawling or spidering. SE's run these automated programs, that make use of the hyperlink structure of the net to "crawl" the pages and documents that define the web. Estimates are that SE's have crawled about 50% of the present web documents.

Indexing webpages and documents

Following on from a page being crawled, it's content could be "indexed" - i.e. saved in a database of documents which make up a search engine's "index". This index needs to be tightly managed, to ensure that requests which must search and sort vast amounts of documents can be achieved in a fraction of a second.

Processing queries

Whenever an information request is made on an internet search engine, it retrieves from its index all of the documents that match the query. A match is decided if the terms or phrase is on the page in the way specified by the searcher.

Ranking results

When the internet search engine determines which outcome really is a fit for a requested query, its algorithm runs some calculations on every one of the leads to determine what is the most highly relevant site to show. The ranking system of the search engine displays these results in order from the most highly relevant to the least to ensure that users get a much more suitable visual placement of the sites the engine believes to be the very best. Users can then make a decision about which site to pick.

Even though a search engine's operations aren't especially lengthy, systems like Google, Yahoo!, MSN and AskJeeves rank as the most complicated, process-intensive computers on the planet, managing an incredible number of functions every second and then channelling demands for info to a massive number of users.

If your website can't be found by SE's or your articles can't be put in their databases, you lose out on the unbelievable opportunities available via search - i.e. individuals who need what you've got visiting your website. Whether your website provides products and services, content, or information, SE's are among the primary ways of navigation for nearly all online users.

Search queries, the key words that users type into the search box that have terms and phrases pertaining to your website, carry extraordinary value. Experience indicates that internet search engine traffic could make (or break) an organization's success. Targeted prospects to an internet site can offer publicity, revenue and exposure like no other. Purchasing SEO, whether through time or finances, might well have a great rate of payback.

Why don't the various search engines find my site without SEO?

SE's are always working toward improving the technology to scan the web deeper and get back increasingly relevant leads to users. However, there was and will always be a limit to how SE's can operate. Whereas the best techniques can net you a large number of visitors and attention, the incorrect techniques can hide or bury your website deep in the search engine results where visibility is minimal. Along with making content open to SE's, SEO. may also help boost rankings, to ensure that content that's been found will undoubtedly be placed where searchers will more readily view it.

The internet environment has become increasingly competitive and businesses who perform SEO will probably have a decided advantage in attracting visitors and clients.

Chapter 3: What Are Search Engines?

SE's make the web convenient and enjoyable. Without them, people might have difficulty online obtaining the info they're seeking because there are vast sums of webpages available, but many of them are just titled based on the whim of the author and the majority of them are sitting on servers with cryptic names.

Early SE's held an index of a couple of hundred thousand pages and documents, and received maybe a couple of thousand inquiries every day. Today, a major internet SE will process vast sums of webpages, and react to millions of search queries daily. In this chapter, we'll let you know how these major tasks are performed, and how the search engines put everything together to enable you to discover all the information you need on line.

When most people discuss searching on the internet, they are really referring to Internet SE's. Prior to the Web becoming the most visible aspect of the Internet, there were already SE's in position to greatly help users locate info online. Programs with names like 'Archie' and 'Gopher' kept the indexes of the files saved on servers attached to the web and significantly reduced the quantity of time necessary to find pages and documents. In the late eighties, getting proper value out of the web meant understanding how to make use of Archie, gopher, Veronica and others.

Today, most Online users confine their searching to world wide websites, so we'll limit this chapter to discussing the engines that concentrate on the contents of Webpages.

Before the search engines can let you know the place where a file or document is, it has to be found. To locate info from the vast sums of Webpages which exist, the search engines employ special computer software robots, called spiders, to construct lists of what is available on Websites. Whenever a spider is building its lists, the procedure is known as Web crawling. To be able to construct and keep maintaining a good listing of words, the spiders of a search engine have to check out a great deal of pages.

Get Paid To Write A Book PLR Ebook

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Introduction

Sell your book the easy way --- sell a proposal

You can get paid to write a book. It's easily possible to make a fast $10,000, or even a six figure amount. You could even make seven figures --- over a million dollars for twenty pages of text. It sounds incredible, but a fast seven figures is certainly possible if you have a HOT, hot idea or have had an experience that hundreds of thousands of people want to read about. In his evergreen book about writing non-fiction, Damn! Why Didn't I Write That?, author Marc McCutcheon says that it's not hard to make a good income: "you can learn the trade and begin making a respectable income much faster than most people think possible".

The good part is that you don't need to write your book before you get some money. You write a proposal, and a publisher will give you an advance, which you can live on while you write the book.

Writing a proposal is the smart way to write a book. It's the way professional writers sell non-fiction. Selling a book on a proposal is much easier than selling a book that you've already written. A book proposal is a complete description of your book. It contains the title, an explanation of what the book's about, an outline of chapters, a market and competition survey, and a sample chapter.

A book proposal functions in the same way as any business proposal does: you're making an offer to someone you hope to do business with. It will be treated by publishers in the same way that any business treats a proposal. A publisher will read your proposal, assess its feasibility, cost it, and if it looks as if the publisher will make money, the publisher will pay you to write the book. When you've sold your proposed book to a publisher, your role doesn’t end with writing your book. You’re in partnership with your publisher to ensure the book's success. If you do your part, both you and your publisher will make money.

You and your publisher: a partnership

The publisher's business is selling books. The company acquires books which it hopes will sell, and sell well. Your publisher is putting up the money to publish your book, so you need to approach the project from his point of view as well as your own.

We haven’t got the space to go into great detail about the publishing business here, but you need to know about "returns", because the challenge of returns makes publishing different from other businesses. Publishers sell books on consignment. Publishers ship books to bookshops, and if a book isn’t sold within a certain time period, it's destroyed. The bookseller strips the cover from the book and sends the cover to the publisher for a full credit. This is the "return". If a title doesn’t sell, the publisher takes a beating. As you can imagine, publishers are no more keen to lose money than you or I.

What does this mean to you as you write your book proposal? It means that your proposal needs to emphasize the ways in which you, as the writer, will take responsibility for the book's success.

You will try to ensure the success of your book by gauging the marketplace. You will work out who the likely buyers of your book might be, and the reasons they will have for paying good money for your book. You'll assess the competition for your book. You'll work out ways in which you can promote your book, so that people hear about it. You're in partnership with your publisher, and if you're prepared to take responsibility for that role, the publisher will be much more likely to buy your proposal.

Why write a proposal first?

All non-fiction books are sold on proposal. A book proposal is much easier to sell than a complete book.

Here are some of the reasons:

- It's easier to read a 20 or 30 page proposal than a 400 page book;
- It's easier to make changes in the book's concept at the proposal stage;
- With a proposal, the publisher, in the person of your editor, can take ownership of the book. It's like bespoke tailoring: the editor feels that the book has been specifically written for the publishing house.

Even if you decide to write your book first, you'll need to create a proposal once you've written it. No agent or publisher is interested in reading an entire book to assess its viability. That's the proposal's job: to ensure that your book has a niche in the marketplace. As you do your research for the proposal, you'll work out whether or not your book is likely to sell. You can shape the book at the proposal stage, much more easily than you can when it’s a huge stack of print or a giant computer file.

Sometimes you may get an idea for a book, but the idea is amorphous, it doesn’t have a real shape. You may want to write several thousand words to see whether the book becomes clearer in your mind. But write the proposal before you write more than ten thousand words, because your book must target a specific group of buyers.
How do you write a book proposal?

You write a proposal step by step. In this ebook, we'll work on your book proposal together. Each chapter has tasks for you to complete. Once you've completed all the tasks, you'll have a book proposal which has an excellent chance of selling.

Here's what we'll cover:

- (Day One) Getting an idea for your book.
- (Day Two) Developing the idea and expanding on it. Assessing the market. Who needs this book? What's the competition for the book?
- (Day Three) Writing the blurb. Outlining your book.
- (Day Four) Researching your book proposal, and fleshing out your outline.
- (Day Five) Writing a proposal query letter. Sending your query letters to agents and publishers. (You send the queries while you're working on the proposal. This helps you to gauge reaction to your work.)
- (Day Six) Writing the proposal.
- (Day Seven) Writing the sample chapter. Revising your proposal.

I'll be including a sample of a book proposal for you to look at, so you can see what material the proposal contains. This proposal garnered an agent contract the first time I sent it out. I'll also include other samples, so that you have plenty of templates from which to construct your own proposal.

Write More Effective Ads PLR Ebook

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What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.

“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.

“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”

These points are as true today as they were when they were written nearly one hundred years ago!

So the goal then becomes: how can we make our advertising as effective as possible.

The answer is to test. Test again. And then test some more.

If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale.
Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there.

For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that assumption and go from there.

If we know based on test results that crafting an ad that speaks directly to an individual performs better than addressing the masses (again, it does), then it makes little sense to start testing with the assumption that it does not. This is common sense.

So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test.

So this starting point is the essence of this book.

The ten tips expressed here have been generally time-tested and known to be effective.

But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign.

Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

And with that, let’s move onward…

Focus on Them, Not You

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.

A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.

Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!

When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely fits my prospect’s profile. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?

When you’re writing to a friend, you’ll use the pronouns “I” and “you.” When trying to convince your friend, you might say: “Look, I know you think you’ve tried every widget out there. But you should know that…”

And it goes beyond just writing in the second person. That is, addressing your prospect as “you” within the copy. The fact of the matter is there are many successful ads that weren’t written in the second person. Some are written in the first person perspective, where the writer uses “I.” Other times the third person is used, with “she,” “he,” and “them.”