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A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily.

Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

You probably have heard of all sorts of "set it and forget it" systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.

There is no shortcut. You have to work with this metaphor What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.
This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your
site. This is a myth. The visibility that I'm talking about means visibility on those platforms.

When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.

Get the idea out of your head that raw visibility, or as Facebook terms it, "reach," automatically translates to traffic. It doesn't work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.

People may not necessarily click on through to your site, but that's secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.

So what's the big deal about visibility anyway? You may be thinking, since visibility doesn't mean actual visitors to your website, what good is it?

Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you're like most other people, you probably would want to see the ad show up a few times for you to become familiar with it. You might glance at if from time to time, you might read the description from time to time, but after enough showings, you might seriously think of clicking through.

The same applies to your content on social media platforms. Don't expect that just because you come up with catchy titles and nice, attention-grabbing graphics that this is enough for you to expect a tremendous amount of clicks to your website. It doesn't work that way.

People have to be comfortable enough. Your content has to become familiar enough for them to click on it.

When audience members click on the content you share through your social media accounts, they get a chance to like your page, follow your Twitter feed, pin your posts, or subscribe to your YouTube channel. They still stay on the platform, but they get a chance to subscribe to your account or follow you.

This is the second stage of the social media funnel or inverted pyramid. You have to develop some sort of in-platform credibility. Your content is not just this random material that came out of nowhere. Even if people don't click on it, they see enough similarity in terms of branding, graphics, as well as other content cues so that your brand stands apart from everybody else's.

Again, they may not necessarily be motivated to click, but with enough repetition through social media channels targeting certain topic categories and hashtags, your brand doesn't remain an unknown quantity.

Once you have people checking your content out through your social media accounts, you can then send them "call to action" content (CTA). This content recruits people to your mailing list. This social content that you're sharing offers some sort of incentive.

Maybe you're giving away a free booklet, maybe you're giving away software—whatever the case may be, there is some sort of giveaway to incentivize people to click on that link, enter their email address, and join your mailing list.

Whether you use freebies, special content, special free tickets to an online webinar that's pre-recorded, it doesn't really matter. Whatever the case may be, the endgame is to get people to join your list.

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Chapter 1

Beginner’s Guide to Juicing

Have you tried juicing? If yes - That’s great, because juicing has a lot to offer you that will benefit your health and wellbeing. Juicing can make you feel better in so many ways.

It’s important, however, to understand how juicing works, and this book will help you get started, discuss the best juicers for you, and how to avoid the common pitfalls of juicing. You will also find many juicing recipes, some specifically geared to help with certain health concerns.

Your mom probably told you repeatedly, “Eat your vegetables!” Maybe you hid the spinach beneath the mashed potatoes. Kids do that. Now, however, you know how important eating more fruits and vegetables is to your optimal health. They are known to reduce the risk of certain cancers, heart disease, high cholesterol and high blood pressure. They are filled with the vitamins and minerals you need to remain healthy and full of energy.

It’s a simple fact that the more fruits and vegetables you eat, the more you enjoy the benefits. You should be eating more than five servings every day. That sounds close to impossible, doesn’t it?

This is where juicing comes in. We can’t always consume all the fruits and vegetables we need. Juicing concentrates the produce so that one glass can serve as the equivalent of several pieces of fruit and vegetables. Juicing makes it easier to enjoy the benefits of fruits and vegetables. Here’s how it works:

A juicer extracts all the liquid and discards everything else. So, what you are left with is highly concentrated fruit and vegetable juice. A blender mashes the whole fruits or vegetables, but leaves the fiber. We’ll talk more about the difference between juicing and blending, because they both have their benefits.

This book will show you how to incorporate juicing into your healthy lifestyle. Juices can serve as a vibrant meal replacement, but you need solid foods as well. We’ll discuss why and how to go about a complete juice cleanse.

Juicing vs. Blending

These days, people are becoming more aware of the effects that the foods they consume have on their body and entire life. This is definitely a step in the right direction. Every study over the past few decades indicates that many of us are overfeed and undernourished. We are eating all the wrong foods.

As the current juicing craze gains momentum, it’s important to discuss the difference between juicing and blending.

Juicing, as we’ve discussed, separates the juice from fiber, leaving you with a heavy concentration of plant-based nutrients. Your body gets a heavy shot of vitamins and minerals. Not surprisingly, you need a juicer to extract juice from fruits and vegetables.

Blending processes the entire fruit or vegetable, simply creating a different form of the same thing. You blend a carrot, you get a carrot, albeit in a liquid, smoothie form. It is not concentrated, like juicing. It does, however, retain all the needed fiber that juicing removes.

Juicing provides more concentrated nutrition. You use more produce to get that glass of juice, so it’s more expensive. Blending gives you all the benefits of produce, along with the fiber. Both have their uses, depending on what you are trying to achieve.

As a general rule of thumb, the amount of fruits and vegetables needed for one glass of juice will provide you three glasses of blended smoothies. Since blending retains fiber, which slows down the absorption of sugar into the bloodstream, blending might be an excellent option if you are watching your sugar intake. When you blend, you can also add different types of foods to the blender, such as yogurt or nuts.

Both juicing and blending are an excellent way to consume more fruits and vegetables. If you’re feeling sneaky, it’s a great opportunity to get some vegetables and fruits into your finicky little eaters. Actually, if they help with the process of juicing, they are likely to become more interested in eating the whole thing.

Juicing and blending let you use up produce that is ready to wilt. However, one or the other may be better for certain types of fruits and vegetables. Let’s take a look what type of produce is best juiced or blended. Either method will give you some inherently superior goodness, but there are times one method is better, although all fruits and vegetables can be juiced.

For juicing fruits, try papaya, all citrus fruits, apples, pineapples, and grapes.

For blending, less juicy fruits work best, such as avocados, bananas, peaches, all berries, and mangos. Of course, you can pick more than one for a heavenly blend.

For juicing vegetables, try tomatoes, cucumber, celery, green leafy vegetables, and cabbage.

Use vegetables with lots of fiber for blending, such kale, spinach and any squash. Adding some citrus fruit to your kale or spinach can remove some of the bitterness. Whenever you blend, remember to add water, coconut milk or yogurt.

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Introduction

Everyone desires to be confident, yet very few have been able to develop it in all facets of their life. A lack of self-confidence can ultimately become the most significant hindrance to finding happiness, success, and fulfillment.

Unfortunately, too many people often are unable to see the effects low self-confidence has on their lives, blaming their failures on outside factors instead. They blame a tough dating scene for not finding the right partner.

They are desperate to find a better job but don't know where to start because the job market is so competitive. They wish they could follow their dreams but can't afford to fail. On the surface, these kinds of excuses seem like they are legitimate outside barriers, keeping us from finding true happiness.

However, when further examined, the justifications are all rooted in a lack of self-confidence. Past experiences have helped to develop your current mindset, and the past unknowingly plagues us as we grow into adults.

As adults, we often waste a ton of energy attempting to appear confident rather than developing real confidence. The importance society puts on outside appearances only reinforces the pressure to show false confidence.

This is just intensified with the popularity of reality television and social media. It has become the norm for our society to appear one way to everyone else, rather than focusing on making the changes internally that will allow us to alter our sense of self.

For example, many people will post photoshopped images to their social media profiles in the hope of garnering a ton of likes to help increase their shaky self-esteem. Hence, the façade of confidence trumps genuine, unwavering confidence.

So, many people are afraid to admit they lack confidence because it is seen as a personal weakness, while others wish they could have more confidence, but don’t know where to start.

If you suffer from a lack of confidence, it will continue to hold you back, even if you become adept at faking it. The great news is, you can be one of the few people that learn how to build an undeniable, persistent, and genuine level of self-confidence that won’t be affected by outside circumstances.

This guide will provide you with the tips and strategies to develop confidence in all areas of your life. You will also learn the ways you can develop a strong sense of self and unconditional self-love to get you through any challenges that you might face in your life.

The only difference between those who are successful and those who fail in life is the willingness to keep trying. Having confidence will provide you with the drive and the ability to work toward your goals without your limiting beliefs standing in your way.

Chapter 1 – Self-Esteem and Confidence

Self-esteem and confidence are often used interchangeably to describe an individual’s level of assurance, poise, self-respect, and security. While these two concepts are often related, they are not the same.

The main difference is that self-esteem is a constant, while confidence is something that fluctuates. It is vital that you are able to foster a strong sense of both. To do this, you must first understand the origins of both and how each can be affected and changed.

Confidence vs. Self Esteem

Confidence is a huge part of your overall well-being. Being confident will help with your career, relationships, self-image, interactions, and other aspects of your life.

It isn’t uncommon for someone to be extremely confident in one area of their life, yet insecure in another. Being fully confident and comfortable with yourself in every situation is truly invaluable.