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Chapter 1: Facebook Traffic Rush

Facebook (https://www.Facebook.com) is the king of social media with over 2 billion active users logging on to the platform every single month. People from all over the world go on Facebook to post status updates, read their friends’ updates, meet new friends, and more.

As a business owner, you want to capitalize on the sheer number of Facebook users and get them to visit your website. Imagine if you can get even just a very small percentage of Facebook users to land on your website!

You’re talking thousands of people reading your content – people who will more than likely share your post if it’s something they find super valuable and useful!

Organic Facebook Posts Vs Facebook Ads

There are two ways to promote your content on Facebook: (1) by promoting it organically to your fans and followers, or (2) by promoting it on Facebook Ads.

With the first method, you’re not paying any money to Facebook. You’re only promoting to your fans and followers. On the surface, this may sound like a great plan.
However, with each algorithm update, Facebook organic reach is ever dwindling. This means that even if you have millions of fans, only a small percentage is going to see your post in their news feeds!

A few years ago, organic reach was extremely good. Every time you posted something on your fan page, a large majority of your followers will see your post. So if you were promoting or selling something, you would essentially get sales without paying for traffic.

However, in recent years, Facebook has been doing its best to go back to its ‘social’ roots. Instead of showing posts from fan pages, Facebook has been prioritizing updates from people in your circle of friends.

If you’ve got hundreds of friends, you’ll see most of their posts on your news feeds instead of posts from pages you’ve followed. This is obviously great news for Facebook users themselves, but not so much for business owners who carefully manage and maintain a huge following on Facebook.

So, with the ever-declining numbers of organic social media traffic, many business owners have been forced to turn to Facebook Ads.

Many social media marketers swear by the power of Facebook Ads as it is very cost-effective compared to other advertising options like Google Adwords and other traditional marketing methods.

With Facebook Ads, you no longer need to worry about organic reach. You can simply set up an ad from your Ads Manager account, target the right audience demographic, define your budget and Facebook will take care of the rest for you.

The truth is no other social media or advertising platform can offer the kind of targeting options that Facebook offers. You can target people based on many different factors such as location, interests, hobbies, affiliations, and so much more.

There’s even an extremely powerful tool called Facebook Pixel. It’s just a snippet of code you add to your website’s header section. The pixel is powerful if you know how to use it and read its data correctly.

With the pixel, you can track what your visitors are doing on your website. You’ll know if they signed up to your mailing list, or if they bought something in your eCommerce store. With the Facebook remarketing feature, you can retarget people who’ve visited your site and send them highly targeted offers.

With the lookalike audience feature, you can upload your own customer data, and Facebook will try to look for people who are similar to your own audience. This basically means reaching more of the same people with just a push of a button!

How To Drive Traffic To Your Website Using Facebook Ads

In this section, you’re going to be learning a few ways to get people to land on your website simply by signing up for Facebook Ads. Let’s begin!
1. What do you want to achieve?

This is the first step on the list. You have to sort out your goals – do you want to increase your brand awareness? Do you want to get your ads in front of as many people as possible? Do you want people to visit your website? Install your app? Buy from your online store?

Facebook Ads have 3 different campaign objectives – you have to choose the right objective that will match your goals.

For example, if you want people to visit your website, then you may want to choose the Traffic objective. But it’s not always the right choice especially if you’re targeting people who have yet to hear about your brand. This kind of traffic is called ‘cold traffic.’ If you want higher engagements on your posts, you’re going to have to convert this cold traffic to warm or hot traffic.

For cold traffic, try getting them aware of your brand first. You can choose between Brand Awareness or Reach objectives. You’re basically introducing your brand to your target audience, sort of like saying “Hello, I’m here! I exist!”

You can try letting your ad run for a few days while spending a few dollars each day. It’s not going to bankrupt you, you just want to test the waters.

When your advert’s been viewed by a good number of people, then you may want to create a second advert and this time use another ad objective. You can then target the people who’ve engaged with your initial, testing-the-waters ad.

Since they’ve already engaged with you, they’re not cold traffic anymore. They’re now known as a warm audience – people who’ve interacted with your brand previously. You’re not total strangers anymore.

So, in the second stage of your advert you should remind people of who you are. Remember, people do see tons of content on their news feed. So don’t be shy – remind people that they’ve seen you before!

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1.0 The Journey To 10 X Your Commissions

First off, I would like to congratulate you for picking up this book! This can only mean one thing, you are ready to act.

You are finally entertaining the idea of earning the extra commission that you are worth. You acknowledged the struggle that you are going through should earn you more than what it is now. You are ready to take the extra miles with your online business.

Above all, you are motivated to take all the necessary actions for your online marketing success. You are ready to take action to upgrade your Internet marketing business.

2.0 How To Get Started

We all know that the concept of affiliate marketing is simple: we are selling products or services for others. And of course, we are doing the marketing campaign for other vendors’ products to be sold to the public. In other words, it gives us the avenue to earn commissions through promoting other peoples or companies’ products.
We all started out by choosing a product we like or rewarding. We then promote it in the most efficient way we can and make a sizable profit for our efforts. But in the end of the day, the most important and truly rewarding part of affiliating is when a sale is made. That’s right folks, our long hard earn commission!

Essentially, it is a performance-based marketing. I’m sure you agree with me on this one; ‘how much you earn as an affiliate to the vendor corresponds to your sales’. If you were to make a lot of sales, then you’ll earn a big amount of commission. If not, however, you won’t earn as much.

That is why we must remember: we will only be commissioned when a sale is made through the link we provide. We will not be commissioned for sales that were made from other links.

But I know what you are thinking, you’ve done all that and yet it’s not enough, isn’t it? You would probably be wondering about the extra commission you can earn that will double, no, triple your commission!

Truth about maximizing your commission is that, it’s not as simple as it sounds, but it’s also not as difficult as you’d think.

3.0 Why Affiliate Marketing

Through affiliate marketing, you are able to accomplish three things for three different people.

First, you are making yourself feel good for earning a commission. Second, you’re helping a company or other people to gain new customers that they don’t already have. Finally, you are making a new satisfying experience to your customers. They would discover a product from you that can really be helpful and desirable.

Let’s make it clear. Our expenses doing affiliate doesn’t have to be expensive and complicated. In fact, it can be done quickly with a profitable outcome. You don’t need for a big email list to drive traffic to the offer and a huge budget.

So, without having to need those things, what should you have to make extra commissions from affiliate marketing? Personally, I would say a sense of creativity and a good work ethic will take you a long way when you apply them to the proper strategies.

The thing about affiliate is how we don’t have to make our own products for this business to run. Yes, you know that you don’t have to go through the trouble of actually coming up with ideas and the labor of producing something. Instead, you’ll be selling other people’s products.

You are, in short, an online sales agent. Your main task is to make sales but to do so, you have to be creative with your approach to your potentials. That is why on further chapters, I will break down the steps you need, to scout for the potential killer products!

On another note, you don’t have to provide customer support for the products you sell. All enquiries or complaints will be directed to the product’s vendor. The vendor is responsible for its products and customer care. They will bear the brunt and grunts if anything goes wrong.

However, should that happen, your reputation and credibility would be affected too, but not as severe as the vendors. I’m sure some of us have gone through this experience at some point. So, always keep that in mind.

What’s more, most of us neglect even the very basics of affiliate skills when we first started. So, what are those mistakes you’ve been doing all this while that you are unaware of? These could be the very reason why you can’t seem reach the breakthrough you’ve always wanted for your commission.

The thing that you could’ve been doing unknowingly is not building your own mailing list. This is an exceptional no! Your buyers’ list is the very foundation of your affiliate marketing endeavor. It is the very basic of it all and you should always regard it with the highest importance.

You might think I’m joking but there are some of us who neglect the need to follow-up with their list!

Another folly of a common affiliate marketer is not knowing how to generate traffic at its fullest. You have your own way of doing this, of course, but are you truly maximizing the number of potential that you should have been generating?

Facebook, Google AdWords, Solo Ads and many others are only some example of the methods of making traffic. Even I must admit, traffic generating method is far more intricate than what it is thought to be.

But do not fret. If you stay towards the end of this book, I will show you some of my free traffic hack for you to increase the number of traffic and eventually your commission!

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Introduction

Social media platforms like Facebook, Twitter, and Instagram, make creating and posting content for a potential audience of billions, almost effortless. Before social media’s rise in popularity, businesses would gain customers through traditional advertising techniques.

With traditional advertising, you have to know how to brand your business, letting your customers know what your company is about, and everything that goes with it. This allows consumers to see how it is different from your competitors. Using social media is no different from traditional advertising techniques in that it is a direct reflection on your business and what it can do for your customers.

To establish your brand on the various social media platforms, there are a few things that you must do to ensure that your brand is what you want it to be. A good brand will be engaging to customers, will give them the opportunity to see that you are different from your competition, and will put your business in the best light possible.

To build a loyal social media following, you have to focus your efforts on being consistent, providing great visuals, doing it differently, and go for simplicity.

Choosing the right social media network and the right way to advertise your business will enable you to make sure that you are getting the most out of your social media marketing campaign.

While you can eventually build up to having more than one network, when you are first building your social media branding, it is better to start out with a single platform because it will be easier to manage as you learn what works and what doesn't. There are ways that you can determine which social media platform will work best for you.

Chapter 1 - Using Facebook for Your Business

Facebook is one of the largest and most widely recognized social media platforms in the world. Billions of people have personal profiles on the site, and thousands of businesses have active pages. From connecting with old classmates to getting deals for local companies, you can do just about anything on the site. You can even play games that are directly connected to the site.

The only problem with Facebook is that there is a lot that you can do as a business owner and offers a ton for the people who want to visit your page, which can make getting started with the platform confusing.

There are specially designed algorithms that will direct people to your page, even if you don't invite them. The algorithms are in constant flux, but Facebook is always coming up with new ways to make sure that they are fair to all businesses who have pages.

They want to make sure that companies who place their trust in the site can get the traffic they need, making it necessary for the site to change the algorithms regularly.

This can make it extremely difficult to get organic traffic to your Facebook page, but it's not impossible. There are a few things that you can do to ensure that you are getting the most out of your Facebook page and build a loyal following.

Entering Your Information

Facebook has a convenient feature that you can use in designing your business page. It works much in the same way that a wizard would work to help you set something up, ensuring that you don't forget to include all of your essential business information.

It will ask you for your business name, your hours of operation, the website address, and some other information that is important for making your business page stand out. It will also ask you to describe your business. It is essential that the description that you provide is accurate and reflects the values that you hold as a company. If you want people to see your business and follow your brand, this is extremely important.

While SEO isn’t necessarily functional on Facebook, in the same way that it works for your website, there is nothing wrong with adding some natural keywords to your information, especially your description.