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The Best App to Slow Down and Speed up iPhone Videos

You are out with your friends. You are having a great time, and everyone is enjoy-ing the evening when you notice a familiar look on the face of your "crazy" friend. You know the one; this is the person that always does ill-advised and silly things, stuff that is definitely Snapchat-worthy. Anticipating what is about to happen, you whip out your iPhone and start recording.

Sure enough, Crazy Friend does something memorable and hilarious, and you have recorded it for posterity. Hello social media, here we come! You play back the video to see just what you have recorded, and you are not disappointed. What you have captured on your iPhone is a video clip that will probably stand the test of time as a definite top 10 "crazy friend does something funny" moment among many such moments you have enjoyed with your amigos over the years.

Then you get to thinking. All the credit for creating this memorable episode is probably going to go to your friend, and not you. After all, she was the instigator of the craziness, and all you did was pull out your phone and press record. Chan-neling your inner Spielberg, you begin to think of ways that you can infuse an al-ready awesome video memory with your own creativity to make it even better.

Slow Fast Slow to the Rescue

There is an application for your iPhone appropriately named Slow Fast Slow. It al-lows you to control the speed of the videos you record on your phone. Especially entertaining are the slow-motion videos you can create from normal moments, you can import videos you have previously recorded from your photo library, and you can retain regular audio speed even while you speed up or slow down your video.

A simple video timeline is provided, which makes it easy to adjust the events in your video or remove them altogether. You can then export your videos in the original screen capture ratio, or in a square format. Visual design manipulation features are also present, and as long as you have any iPhone or iPad running iOS 10 or higher, you can use this entirely free application available in the Apple App Store.

Unlike a lot of iPhone applications which are designed to do several things, Slow Fast Slow focuses on one video manipulation task, speeding up and slowing down your video, and does it exceptionally well. Your friends' shenanigans will never be the same again.

Top iPhone Video Recording Tips That Minimize the Amount of Editing You Have to Do

There are plenty of applications which make your iPhone's built-in video record-ing, and editing features even better than they already are. On the other hand, your Apple device contains a noteworthy number of features and capabilities that mean that you can record excellent video which needs minimal editing. Between available applications and the onboard video recording features your phone of-fers, the following tips will help you record video that needs minimal editing. The video recording best practices mentioned on this list depend on you following this first important tip, which is ...

... Get Filmic Pro

The smartest thing to do to ensure your iPhone video editing tasks are few is to skip the camera app on your phone. Do this instead. Download Filmic Pro, a pre-mium quality video recording application. If you want to spend less time in the video editing room than you do out and about recording videos, this is an im-portant tip to follow.

One of the top features Filmic Pro offers is the ability to select a higher Video Bi-trate than what is offered by your phone. The standard bit rate on iPhones is 24.0 Mbit/sec, and Filmic Pro provides more than double that at 50.0 Mbit/sec. This means a much higher quality video to begin with, and the application also gives you the ability to change your recording frame rate. You additionally get absolute control over exposure, focus, and other video creation features which can mini-mize editing later on.

Consider Your Lighting

Most smartphones, the iPhone included, don't like to capture images and video in poor or low lighting. This means that whether you use your standard camera ap-plication or Filmic Pro, you should record when lighting is substantial if at all pos-sible. If you must record at nighttime or some other lowlight situation, make sure your subject is well lit.

Use the Grid Feature

Filmic Pro provides a grid feature which allows you to use the Rule of Thirds which professional photographers use all the time. When in use, a 9 panel, 3 x 3 grid ap-pears over whatever you are viewing through your camera lens. These 9 rectan-gles are equally sized, and the goal of using the grid is to help you perfectly center the focus of your video, from top to bottom, and side to side. Turn this feature on by choosing Overlays, Settings, then Thirds Guide in Filmic Pro.

Choose the Correct White Balance before You Start Recording

Your iPhone will record videos with a set white balance if you do not mess with this feature. However, manually adjusting the white balance on your videos guar-antees you get the colors you are looking for every time, and that your subjects and backgrounds look natural.

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Choosing From the 10 Facebook Ad Ob-jectives

Have you ever advertised on Facebook? If so, you had to choose from the many options for marketing on the world's largest social media website. Do you want your ads showing up on news feeds? Should you set a daily or monthly budget? What demographics should you target? There are plenty of choices you need to make if you want to get your marketing message in front of the more than 2 bil-lion people who regularly use Facebook.

Whether you decide to boost a post, advertise with video or keep your marketing efforts restricted to your business page, there are currently 10 different ad objec-tives Facebook offers. Facebook asks you to reverse your traditional marketing mindset by thinking about your intended result first and then working backward towards the type of ad you are going to create. In early 2018, here are the 10 dif-ferent objectives you can try to accomplish by advertising on Facebook (listed al-phabetically).

Application Installs – Choose this option if you are trying to get prospects to download one of your business apps. This option allows you to choose between desktop or mobile applications.

Brand Awareness – This is a good option if your goal is to introduce your business to the world, and boost the number of people who understand what it is your business does.

Conversions – If you want someone to click on a link, purchase a product, or join your email list on your website, converting someone from tire-kicker to action-taker, choose Conversions in the Facebook ad objectives menu.

Engagement – This is the option you should choose if you want to get the FB world to like, share, or comment on a post or page.

Lead generation – If you are trying to turn prospects into eventual customers, you have to fill your sales funnel with leads.

Reach – This option exposes your marketing message to as many targeted pro-spects as possible.

Product catalog sales – This is a relatively new option, which allows you to build and display a catalog of your products and services.

Store visits – If you run a brick-and-mortar business, getting people in your front door is crucial to your success. This is the Facebook advertising option that allows you to do that.

Traffic – For a virtual business, traffic is everything. Choose this ad objective when you want to direct traffic to a specific webpage.

Video views – This objective is self-explanatory. It helps boost the number of views your video receives.

As the initial step for advertising on Facebook, you must choose from one of the 10 options just listed. These options are updated from time to time, and can al-ways be accessed from the Facebook Ads Manager. Once you decide on the busi-ness objective or goal you are trying to achieve, you are then taken through a sim-ple to follow, step-by-step process that allows you to create your ad, set your budget, and start advertising.

How Facebook Blueprint Can Help You Make Money With any FB Advertisement

Facebook has changed its advertising offerings over the years. Like many compa-nies who make the majority of their income from advertising revenue, Facebook is always trying to find that perfect mix of marketing options that suit the individ-uals and businesses which want to advertise on FB, while also making a minimally negative impact on its users.

If its users were blasted with advertisements everywhere, Facebook would make a lot of money in the beginning, but then people would stop visiting that social media giant. On the other hand, if they dramatically limited the number of adver-tisements they allowed, marketers would go elsewhere with their ad dollars. This means Facebook is constantly changing the ways you can advertise on the world's largest virtual meeting place.

This can cause some confusion for marketers who would like to cash in on the 2+ billion people who regularly use Facebook. Because of the constantly changing face of FB ads, it is tough for some marketers to keep up.

Enter Facebook Blueprint

Facebook Blueprint is a digital learning application created to educate would-be marketers on the best practices for advertising on the FB network. Facebook pur-chased Instagram a few years ago, so Facebook Blueprint is also a good way for you to improve your Instagram advertising chops. Instead of just providing a mar-keting guide like other social media networks that have advertising capabilities, Facebook Blueprint offers a course through which you can earn your certification as an "in the know" FB ads expert.