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Introduction

As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign. You may provide the best services or sell the best products, but if you don’t have a solid marketing plan, potential customers would never know about it.

Today’s prospects are looking for useful information, but have a strong resistance to the "hard sell." Most consumers spend the time to research services online before making a purchase. They take the time to study different products, compare prices and features before ever stepping foot in a store. They want good content that helps them make a decision but don't like being sold. In fact, 70-percent of consumers would rather learn about a company through an excellent article rather than advertising.

Compelling content can help your business build strong customer relationships without resorting to the less productive "hard sell” tactics. The content you produce showcases your expertise, which gains consumer trust by highlighting important topics that affect consumers. Well-crafted content can bring traffic to your website and social media accounts, boost your performance on search results pages, and give your audience the chance to share your content with their friends, resulting in higher conversion rates for your business.

Chapter 1 – Developing Your Content Marketing Strategy

One of the most powerful arms you can add to your overall marketing strategy is content marketing. Content marketing is used to establish you as a subject matter expert, which leads to an increase in your company’s revenue, as well as having a high-profit potential. However, creating content to build your audience and create a successful business is not a fast growth strategy. It takes months for the content you produce to grow into its potential.

Before you begin creating content for your business, you need to have a clear picture of your business goals if you want to develop a successful marketing strategy. This is especially true when it comes to content marketing. It is essential for you to have a consistent approach when it comes to the content that you are producing. Having a regular strategy provides you with content that keeps your audience engaged, resulting in them seeing you as an authority on the subject. When your business is seen as an authority on a subject, your audience is more likely to purchase from you when the time is right.

For your business to see a return on investment regarding your content marketing effort, it is essential that you develop a comprehensive ecosystem around your central content platform. Developing a complete system helps to leverage your resources to help you grow your business, rather than wasting your resources. For you to have a successful content marketing campaign, it is vital that you see your complete content marketing strategy as an ecosystem in which your content is a dynamic medium, where your customers are involved at every stage.

The Content Marketing Ecosystem

The content strategy that you first develop will grow and evolve. For your strategy to be healthy and productive, you must include many different elements. There are two main types of content that you will have to consider when developing your strategy; recurring content and content assets. Recurring content is content that builds your customer base over time, while content assets are used as a near-term client acquisition tool.

When working with a recurring system, there are six parts that need to be included to ensure a healthy ecosystem;

• High-quality front-end content
• An opt-in offer
• An email onboarding sequence
• An initial conversion opportunity
• A follow-up sequence
• Another conversion opportunity

The asset system consists of four parts and can be used on its own or combined with the recurring system. The four elements necessary for the asset content system to be useful are as follows;

• A high-quality long-form content asset
• An initial engagement opportunity
• An initial conversion opportunity
• A follow-up email sequence

Here is a quick look at the parts that you should include for both the recurring content system and the content asset system.

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Introduction

Every year in the United States, more than 627,000 new businesses open, according to estimates from the Small Business Administration, SBA. That's more than half a million people deciding to leave their 9 to 5 job and set out on their own. Unfortunately, not everyone is cut out to be a small business owner, as evident by the nearly 595,000 businesses that close every year. To those companies that are able to get off the ground and running, only 51 percent are able to remain in business for more than five years.

With such disheartening numbers, you may be wondering if you should venture out on your own and start a business, and whether or not you’ll succeed as an entrepreneur. The good news is, anyone can become a successful entrepreneur with the right mindset. The mindset of successful entrepreneurs is different from everyone else. There are many ways in which they think and act differently. When you know what you are looking for, you can begin to think and act like a successful entrepreneur.

When it comes to creating a successful business, like any journey, you need to have a map. Having a plan of where you need to go will help you get to your destination in the fastest time possible. This book is meant to be your map and help you become a successful entrepreneur, as fast as possible. To be truly successful, in anything that you do, you have to have the right mindset. This is true whether you are an elite athlete, a world champion, or a billionaire business owner. All of these people share a specific mindset, and if you want to be a successful entrepreneur and be successful in life, you will need to develop this same, robust and focused mindset.
The more important question that you will have to ask yourself at the beginning of your journey to entrepreneurial success is why are you doing this? The answer that you give is one that will have to last you for the majority of your life, so the answer better be good. It has to be good enough that you won’t falter, even at the worst of times.

Staying focused and driven to reach your goals and find success will require you to rewire your brain. However, if you've never reached a low point or a turning point, how are you going to do this? How can you get into the zone and stay there, all the time, no matter what? Finding the zone and staying there month after month, year after year isn’t an easy task. That’s why the question of why you’re doing this is so important.

Chapter 1 – Understanding the Entrepreneurial Mindset

Who you are, what you think, your personal habits, your attitude, your thoughts and your beliefs will determine the results you get, regardless of what you do in your life. Developing an entrepreneurial mindset is one of the best things you can do. It helps you to challenge yourself to recognize, overcome, and change what isn’t working in your life.

As a business owner, you have to quickly come to the understanding that your mindset is your business. It represents the path you’ll take and how quickly you’ll achieve success. The entrepreneur’s mindset begins with your excitement about the success that is still to come. Successful entrepreneurs can see the opportunity put before them and spends hours daydreaming about the success they will achieve and how it will feel when it becomes a reality. It’s what fuels the fire. Without it, the motivation for any entrepreneurial venture will quickly fade.

Many people believe that a successful business relies solely on the business model. However, there is more to it than this. To truly find success as an entrepreneur, you have to develop an entrepreneurial mindset. So, what does having an entrepreneurial mindset entail?

The Spirit of an Entrepreneur

When you envision what an entrepreneur is, you probably think of a hard-working individual, who is smart and knows how to network. Someone that is creative and is able to take calculated risks. They might have outstanding leadership skills and other qualities that make them successful. While these qualities are integral parts of every entrepreneur, not all successful entrepreneurs have these qualities in abundance. The fact of the matter is that some entrepreneurs will lack some qualities altogether while having a wealth of others. So, what is the commonality between all entrepreneurs; what is the one thing that all entrepreneurs possess?

For 99 percent of successful entrepreneurs, they have the spirit of entrepreneurship in common. This means they are unable to accept the status quo. Deep down, successful entrepreneurs are rebels. They are rebels who are unwilling to conform to standards set by others. They push themselves past these set boundaries. It is this spirit that allows them to face a plethora of problems and see the solutions and opportunities presented. It is the same spirit that allows them to rise above the fear of failure and overcome doubts. It allows them to improvise, innovate, invent, and create new paths and businesses, where none exist. The entrepreneurial spirit is the undying belief in one's own ability. It is the resolute belief that we all have a role to play in shaping society through the creation of business solutions for some of life's most common problems.