Tag Archives: 2019

Basic Elements Of An Effective Internet Marketing Salespage MRR Ebook

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HOW EFFECTIVE SALES PAGES WORK

For those Internet marketers who have steady traffic coming to their websites but lack sales, it may be in the delivery where the problem exists. A sales page is the medium you can use to convert visitors into paying customers.

It is common for many Internet marketers to struggle at this point. They have worked hard to build up their traffic and they feel that that should be enough. The problem is, people are still too easily able to leave the website. They have not learned what is in it for them. A sales page can help you to do this.

There are several ways to use a sales page. One of the most effective methods is to develop one page for each product you are selling on your website. For example, if you have four different eBooks you are promoting, you could develop a sales page for each one. When visitors get to your website, they are able to follow links to get to the sales page of the eBook they are interested in.

You can also create sales pages that work as landing pages in that visitors will come directly to this page in order to learn more about the product or products you are offering, and hopefully, purchase them.

There are several key benefits to using sales pages:

1. They have a sales message that is usually frowned upon when used on most other forms of Internet marketing, especially in social marketing areas.

2. They present your product in a direct way. People know what the product is.

3. They aid you in letting the customer know what is in it for them. People want to know what they are getting from your product before they buy.

4. They give specific detail of what is included in the product or service that you are offering. These details will win the readers of the sales page over.

5. They ask for the sale: do not forget this part!

DOING THE WRITING?

Most people cringe at the idea of writing sales copy. Most people do not have the ability to write this type of copy without first learning how to do so. You have several options.

You can invest the time needed to learn how to write sales pages. This is highly recommended if you will be writing many of them. The good news is that there are many resources available both online and offline that can help you to learn this skill. Tutorials online are specifically helpful since they are designed to help you learn how to write sales copy for the Web in particular.

Another option you have is to hire someone to do the work for you. Professional copywriters for the Web are readily available. You will need to pay a decent amount of money for their services, but this can help to make the process a bit easier.

DOING IT JUST ONE TIME

One thing to keep in mind when you have multiple products to offer on your website is that you can create a basic template of a sales page to use and then customize it for each of the products you have. For example, the structure, the pictures, and even some of the headlines can remain the same from one product to the next. The difference is simply in the wording.

Customizing pages in this method is actually quite easy to do. With some basic copywriting skills, you will be well on your way to developing sales pages that convert traffic.

WRITING YOUR OWN

Let's assume that you have a decent understanding of what sales copy is. You understand that this is the type of content that is designed to sell the product or service you are selling. Whereas on other areas of your website you will be using a non-sales tone, this is the location where you need to sell.

There is no reason not to write your own sales copy once you understand what it is. Take some time to review quality sales pages at other websites online. You can even search some of your competitors’ websites to get an idea of what is available. The question to ask yourself: Does this page convince you to buy the product or service?
Now, learn what it takes to write the best sales pages for Internet marketing.

Becoming An Overnight Expert Through Im MRR Ebook

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WHY BEING AN EXPERT CAN HELP YOUR IM SALES

Internet marketing can be a whole lot different than retail sales. For one, when people shop in a brick-and-mortar store, they are greeted by a sales person and sometimes shake their hands. It may seem a trivial thing, but people tend to trust someone who they have a personal relationship with more than an anonymous sales page on the Internet. However, there is a way to establish a relationship with the visitors to your website in a way that impresses upon them that you also are trustworthy: By presenting yourself as an expert in your field.

There are a number of reasons why people tend to trust experts more than just someone off the street. They are seen to have an air of authority over other people. They tend to be viewed as being more knowledgeable than other people. The credentials that they have also shows up as a rubber stamp from other organizations that give that person the perception of having a higher standard of ethics to uphold. Whatever the reason, you can use the same psychological triggers to build websites and sales pages that get your visitors to instantly trust you and to want to do business with you. That's the power of being an expert.

If you think it is not possible to be an expert without having gone to a graduate program, written a book, or done something extremely remarkable with your life to prove your expertise, you are wrong! The Internet has made it extremely easy for you to show your stuff without having to spend tons of money getting someone else to certify that you are an expert. In this short report, you are going to learn the secrets of building an online presence that will establish your credibility and expertise in ways that cost very little money. Once you have that strong presence, you will find that people will flock to you for advice on how to solve their problems if it relates to your niche, and this will be a natural and organic way to generate customer leads and repeat sales without having to give the hard sell.

We're going to provide you with numerous methods to build your online expert profile in such a way that you can generate a web of good publicity for you and your products. If you find that one method is too time intensive or not working for your niche, you can try another. There's no set formula that you have to use. As long as you try several different strategies to see which work best with your audience, you will be well on the road to generating an online presence that awes and delights your visitors. That popularity will naturally rub off on your company and be the source of great referrals and product sales.

THE ABOUT US PAGE

One of the easiest things to do to get yourself recognized as an expert is also the most commonly missed element of a website. It's the “About Us” page. Are you telling your customers who you are and why they should buy from you? If not, don't assume they are going to figure it out on their own. A good “About Us” page can be a way to introduce yourself and your company in a way that frames your Internet presence in the way you want to be known. If you don't write up your own “About Us” page, odds are that someone will do a review on you and people will Google it and get their information from someone else. To make sure that doesn't happen, include a detailed “About Us” page and let people know that you are an expert in your field and totally trustworthy.

ELEMENTS OF A GOOD ABOUT US PAGE

- You And Your Partners Give the names of you and your business partners. Let the visitor become acquainted with who you are and your role in the company.

- Your Expertise Don't be coy about letting your audience know what your passion and expertise happens to be, as well as that of your compatriots. The more someone can relate to those interests, the more they will feel as if they are getting to know you.

- Short Bios Back up any claims as an expert by giving a short biography for the principal players. Using personal anecdotes and storytelling can be a great way to bring the reader into your lives and to help them to identify with the members of your team.

- Books Written Has anyone on your team authored articles or books that you can display as part of your credentials? If so, be sure to mention that in the biography related to that person as being an author of that particular group.

- Awards Received Nothing impresses people more than knowing you or your business has received recognition from other sources. It doesn't even matter if it's an Internet award or an award from some prestigious organization, be sure to list it.

Email Marketing Success MRR Ebook

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Introduction

Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.

A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.

Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone users. The competition for attention in consumers email inboxes is forcing more companies to attach increasing importance to well-designed emails which are personalized and have relevant content, ensuring that the emails will be opened and read.

Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment. Just about everyone has an email address these days, and the majority of users prefer to receive advertising messages that way. Plus, with smartphones, emails are always right in the pocket of consumers and can be retrieved at any time. According to recent estimates, the importance of email marketing will continue to grow over the next few years. It’s clear that any online marketing strategy your company employs should include email marketing campaigns.

Email marketing requires more than just sending out the occasional newsletter. Today, marketers also need to set up and maintain subscriber lists, create and design relevant emails, and send these out systematically.

For your email marketing strategy to be effective and successful, it is imperative that you utilize the technical options available

continuously optimize the process through the use of modern analytical tools.

Despite the widespread use of the digital juggernaut that is email, many entrepreneurs have yet to implement an effective email marketing strategy for their business because they don't know how to do it or haven't yet recognized how powerful it can be.

Email continues to serve as the core communication platform of the Internet and will only continue to grow. Currently, more than 3.7 billion people have access to email, and more than 3 billion non-spam emails are sent and received every hour of every day. If your business isn’t already taking advantage of this powerful and massive marketing channel, you're missing out on an effective way to reach your target audience.

Chapter 1 – What’s Email Marketing and Why Your Business Needs It

Email marketing is a kind of Internet marketing that allows the user to send customized messages in the form of an email to their readers to inform, advertising, or to solicit certain actions from their readers.

There are certain essential components of email marketing that include:

• Message automation
• HTML responsive layout
• Advance list maintenance
• CAN-SPAM compliance built-in
• An easy integration
• A dedicated IP address
• Help for deliverability

Message Automation

The message automation is the feature of email marketing that allows you to send different emails in response to a particular action. If a consumer just signed up for a discount, they will receive an automatic welcome message that will serve as a confirmation of the subscription. Message automation can also be set up to send proof of orders when someone makes a purchase on your website.

HTML Responsive Layout

The HTML Responsive layout will allow you to send customized emails in plain text or HTML format. It also allows you to make use of HTML and CSS to create responsive templates that can adapt to all devices in the world.

This makes email marketing campaigns capable of being read on mobile devices. The good part is that you don’t have to learn how to code HTML because this feature is automatically loaded with the software.

Advanced List Maintenance

This feature allows you to add and remove email subscribers from your list quickly. You can use this feature to automate subscription and opt-outs. It helps you keep your email lists updated.

CAN-SPAM Compliance

This is a feature that is designed to check compliance with the unsolicited pornography and marketing, CAN-SPAM Act of 2003. This act has given the United States Federal Trade Commission the right to enforce all necessary standards to protect email owners from unsolicited contents like pornography.

Easy Integration Feature

This feature allows for the integration of other services into your email marketing campaign. You can incorporate your e-commerce website with your email campaigns through this feature, and you can also include several mobile apps, loyalty programs, and social media apps to your email marketing campaign.

You can connect Google analytics to your email campaign through Easy Integration feature so you can track the clicks on your email, as well as incorporating product recommendation features into the email, through the use of this feature.

Dedicated IP Address

A dedicated IP address is incredibly essential for the integrity of your email. This IP address should be one that is solely dedicated to your business, and it should be the only one used to send emails to potential customers. Your email recipients will have peace of mind when they receive your emails with this dedicated IP address.

Deliverability

Deliverability is a feature that is included in an email marketing software that ensures that your emails are delivered to the right place. If your emails aren't delivered, then your marketing strategy just won't work. This features constantly deploys the tools that you need to track down deliverability issues with your emails.

Why Your Business Should Implement Email Marketing

Email provides you with the opportunity to send a message to your audience for any purpose on any day of the year that costs you next to nothing. This makes email an incredibly powerful way to communicate with your target audience.

When you are able to create a solid email marketing campaign and send the right messages to the right people at the right time, you are sure to build an audience of highly engaged fans that can't wait for your next message to hit their inboxes. Additionally, they are ready to buy whenever you have a product or service to promote. There are several compelling reasons why you need to start implementing email marketing for your business.

Generates Massive ROI

A recent study conducted by the Direct Marketing Association found that businesses will earn an average of $43.00 for every dollar invested in email marketing.

In fact, marketers have consistently ranked email marketing as the single most effective strategy for generating awareness, acquiring leads, generating sales, and improving customer retention, compared to the other marketing strategies most commonly employed.

Generates Long-Term Results

In 2010, the company MarketBeat first started collecting opt-ins for their newsletters. Almost two decades later a good number of subscribers that signed up during the first year continue to read their content, engage with their advertisers, and buy products and services from their business.

Your email list is a long-term asset that will continue to generate revenue and social capital for your business well into the future.

Most Customers Want Email from Companies

MarketingSherpa conducted a study that showed that 72 percent of U.S. consumers say that email is their favorite way to communicate with the companies that they do business with.

They also discovered that 61 percent of consumers like to receive weekly promotional emails from their favorite brands, while 28 percent of consumers would like to receive promotional emails more frequently.

Success Mindset PLR Ebook

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Introduction

We all dream of success. If you’re like most people, you’ve spent quite a bit of time thinking about what constitutes success, how you’ll achieve it, and how good you’ll feel when you’ve achieved your goals.

The part that can seem elusive is the middle part – getting from dreaming about what you want, to having it and enjoying it. It probably seems like some people get to the pinnacle of success easily. How can you be one of those people?

The secret is taking 5 key steps that will help you reach your goals and accomplish what you’ve set out to do. In this special report, I’ll walk you through each of those critical steps and explain what you need to do to get to where you want to be.

Let’s begin!

Step 1: Believe in Yourself
Being successful is as much about self-confidence as it is about anything else. People who constantly doubt themselves often can’t reach their goals because their negative thoughts act as saboteurs, preventing them from doing the things they want to do. That’s why the first step of the success mindset is believing in yourself.

Dealing with Naysayers and Self Doubt

When you set a goal, you may find that people in your life express doubts or dismiss your goal as unreasonable or unattainable. You may also hear a little voice in your head that says you can’t do what you want to do.

If you want to succeed, you’ve got to find a way to silence both the naysayers in your life and your negative inner critic. Listening to either can sabotage your best efforts and ensure you don’t achieve success.

With the naysayers, you’ve got three options:

Ignore them and let their negativity roll off your back
Talk to them and convince them not to be negative
Avoid their company

The right choice may vary from person to person. Sometimes, friends and family don’t realize they’re being negative. When that’s the case, a simple, “Hey, I’d appreciate it if you’d find a way to be positive about my goals” might do the trick.

Some people might be unwilling or unable to curb their negativity. When that’s the case, you’ll have to decide if you can ignore it or if you’re better off avoiding their company. Choose the option that’s right for you.

Avoiding the inner critic is more challenging because you carry it around with you. A good option is to reframe the negativity and imagine that instead of talking to yourself, you’re talking to a dear friend. You wouldn’t be rude or insensitive to a friend, so don’t treat yourself that way either!

Identifying Your Strengths

Believing in yourself is easier when you recognize your strengths. We’ve all got things we do well, so why not celebrate them?

You can cultivate a mindset of self-believe by making a list of the things you do best. Are you a great salesperson? An innovator? A team builder?

Write down your strongest traits and abilities and then turn them into affirmations. When you’re heading into a meeting or negotiation or planning session, read the list and remind yourself that you’re a terrific negotiator or a strong speaker. It’ll put a spring in your step and help you maintain a positive outlook.

Overcoming Fears and Negative Thoughts

The flipside of acknowledging your strengths is looking at your fears and negative thoughts and finding ways to overcome them. We’re all afraid of something. What sets us apart is how we handle those fears.

With negative thoughts, try reframing them as things you would say to a friend. You can even write out your negative thoughts and then rewrite them with a positive spin.

Fears are a little trickier. You’re going to need to face them. Look for ways to give yourself the tools you need to overcome your fears. For example, someone with a fear of public speaking might join Toastmasters to get critiques and encouragements from fellow members.
Building a Business Plan

Sometimes people fail due to a lack of planning. You’ll have a better chance of achieving your goals if you lay out a concrete plan for achieving them.

Writing a business plan takes time and effort. You’ll need to think about your specific goals and break them down into actionable steps. Decide what resources you’ll need and how you plan to get them, and create immediate, short-term, and long-term goals.

The benefit of writing a business plan is that it will:

Help you clarify your goals
Make it easier to tell if you’ve got a goal that’s too ambitious or not ambitious enough
Help you fine-tune your ideas
Serve as a template for approaching investors, partners, and others to talk about your business
It might be a lot of work, but the time you spend on your business plan will help you achieve a success mindset.

Getting Inspiration from Successful People

When you’re aiming for a lofty goal, it’s easy to get discouraged. It’s also easy to look at other successful people and tell yourself that you can’t do what they did – or that they were never where you are.

Time For Success PLR Ebook

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Introduction

So, you’re anxious to reach those goals you’ve set for yourself and your online business, but you quickly realize that there’s only so much time in the day. No matter how hard you try, you feel as though you’re always one step behind.

One thing becomes very clear: You need a plan.

No matter what business or industry you’re involved in, learning how to effectively manage your time is one of the most important skills that will set you on the path towards ongoing success.

Without a system designed to place a value on each hour you spend working on your business, you’ll find yourself frantically scrambling to meet deadlines, follow through on launches and prioritize what is most important to your business.

This special report was written for one purpose only: to help you get more done in less time by levelling up your productivity score quickly and easily.

The strategies contained in this guide are designed to help you learn to value your time, make informed decisions about the kind of work you’re focused on and ultimately, beat the clock.

Let’s begin. There’s no time to waste. ;)

Critical Shift

One of the reasons so many people seem to struggle to gain traction in their business is entirely due to the way they manage their daily activities.

This typically points to one major problem:

People are stuck in an employee mindset!

They’re so used to that 9-5 grind that they aren’t equipped to adopt an entrepreneurial mindset, which will help them make the transition so they can train themselves to focus on the most important tasks: prioritizing their time and assigning value to the time they spend building their business.

When you work for yourself, your time is more valuable than it has ever been. You’re no longer an employee, paid for each work day regardless of the outcome. If you aren’t ruthless with focusing on the most important tasks, you can easily fall behind or find yourself constantly treading water trying to stay afloat.

As an entrepreneur, you’re solely responsible for your business, so your ability to value your time and make every minute count will have a major impact on how successful you’ll be.

Fail to make this important shift in the way you spend your time, and you’ll always struggle to get to where you want to be.

Thankfully, it’s not all that difficult to break that cycle and transition your way of thinking from that of an employee to a boss. It starts with preparing yourself for the realities of being an entrepreneur.

This means you need to:

Set Realistic Goals. You must be honest about what you’re capable of getting done on any given day. Then you need to determine how many hours you’re willing to invest in your business and then assign those hours to specific projects.

Break tasks down into smaller, focused projects. Tim Ferris, author of “The 4-Hour Work Week”, refers to this as “chunking”. We’ll talk more about the importance of this in a bit because it’s a great way to boost your productivity and get more done in less time.

Cut out Distractions. Your work environment will change drastically from what you may be used to as an employee, and you need to optimize your workspace so that it’s supporting a focused, productive workflow.

Identify the Truth Behind Procrastination. This is one of the hardest things to acknowledge at times, especially if you’ve gotten into the habit of procrastinating for reasons you aren’t aware of.

We’ll talk more about this in an upcoming chapter because it deserves a section of its own. It’s that important.

Be Ruthless in Prioritizing. Does your email really need to stay open while you work so that all those notifications cause you to continuously check your inbox?

Cutting out distractions, as we just mentioned, plays a huge role in your ability to prioritize. Every hour needs to count and you’ll get a lot more done if you focus each segment of your time on only one task. No outside interference!

In the next chapter, we’ll take a closer look at how you can learn the chunking technique, which will immediately boost your daily output and keep you focused on meeting your goals.

Attraction Marketing MRR Ebook

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WHAT IS ATTRACTION MARKETING?

Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective. First, understand what it is and then learn how to implement it within your own business. Most business owners can find success using this method to help them to develop their online business. It works in any sector, industry or niche. When applied effectively, it is a low cost, long term success tool no marketer should go without.

WHAT IS IT?

The short definition of what attraction marketing is may seem too simple. It is simply a term that means that the Internet marketer uses the Internet to help attract people to the business they are in.

To take this to another level, attraction marketing can be defined as bringing people to you rather than going after them. The best way to see this is to take a look at the opposite method, the way that most print or "non online" advertising is done.

In traditional advertising, countless dollars are spent to find the consumer most likely to invest in the product or service. Billboards are placed along freeways for radio stations, for example, since people listen to the radio most often in the car. Advertisements go to the most likely consumer rather than the consumer coming to the product directly for a need.

In attraction marketing, the consumer comes to you and your product or service because they have heard that it is something that can benefit them, in some way. Ultimately, this allows for the business to do well since the advertisements are being presented in a pleasant manner. Internet marketing is not often about catchy slogans and flashy ads. Rather, it is a method of bringing people in to information, products and services because they are already interested. Mastering this can help a business to grow quickly.

THE QUESTION IS: DOES IT WORK?

Does attraction marketing work? The short answer to this question is yes, but there are plenty of fantastic examples of how it works. One good one is to consider the election of Mr. Obama. Regardless of whether you are from the U.S. or not, and no matter what side of the ticket you were rooting for, one thing has to be said. Mr. Obama's ability to use Internet marketing, including attraction marketing methods, helped him win this election, according to many professionals.

Obama used the various tools in Internet marketing to help him to win his election because he and his campaign moreover knew the importance and success it could bring. The world goes to the web to learn what it needs to, in today's culture. More so, the Internet provides an easy, affordable way to reach millions of people every single day. No other medium offers this.

The question is, how did Obama use attraction marketing to win the Presidential Election of the United States? Using attraction marketing tools, websites, and even things like GoogleAds helped him to make it happen.

In fact, Twitter.com, a useful tool that allows individuals to put out a 140 character message about what they are doing right now…was used by Mr. Obama as one of the many methods of attraction marketing he used. By gaining a huge following and communicating through them in short clips, he could converse with everyday people, put his message out and do it all without spending a penny for it.

Another example of this is Facebook. Everyone on the web knows that Facebook.com is a haven for younger generation individuals who like to find each other and chat. The trend has grown. In fact, businesses, politicians, and even employers are using it as a tool to connect with others. Mr. Obama's Facebook page was yet another form of attraction marketing that helped him to get his message out.

As you can see, there are excellent ways that attraction marketing works. For most of the general public, you aren't trying to win the presidential election. Nevertheless, this tool can still be used to help virtually anyone to gain success in getting traffic to their website.

APPLYING ATTRACTION MARKETING METHODS TOYOUR BUSINESS

Any Internet marketer can apply the lessons learned to their own Internet business. There are three main parts to developing a successful attraction marketing campaign, but the good news is that none of them are difficult, costly or overly time consuming.

Facebook Messenger Bot Marketing Unleashed MRR Ebook

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Make no mistake, Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions. Please understand that Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.

By doing so, Facebook extends its reach throughout the rest of the Internet. In fact, the Facebook ad network is second to Google’s ad network in terms of reach and size. If you want to drive a lot of free traffic to your website, you need to have a coherent Facebook strategy. Now that Facebook has launched Messenger and allowed it to operate with bots, this has presented a tremendous opportunity for online marketers as far as traffic generation and sales recruitment go.

In this book, I am going to teach you how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.

An FB messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers.

Using FB messenger bots enables ANY BUSINESS to possibly engage some of the1.3 billion FB

Messenger monthly users

By 2018, FB had 300,000 active messenger bots, this is several times larger than the previous number and the number of bots is expected to multiply further. What are YOU doing to take advantage of this great opportunity to automate your enagement with your audience.

What is Facebook messenger and how can it help your business?

A few years back, Facebook announced that it was launching its new Facebook Messenger service. What was really interesting about this reboot of what was its internal messaging device is the scalability of the new messenger.

It can be automated, it can use scripts and, most importantly, it lends itself to bot technology. Usually, when people use messenger, they would click on somebody's profile on their messenger application and initiate a text, voice or video chat with them.

In this respect, it's not much different from other third party messaging platforms like WhatsApp, Viber, WeChat and others. What really distinguishes Facebook Messenger, let's face it, is the fact that it is attached to Facebook. Facebook has billions of active users. It is a gateway to tremendous online visibility.

If you want your business to thrive, you only need to look no further than Facebook. Whatever interests your business caters to no matter how arcane, obscure or little known, there are sure to be people on Facebook who are interested in whatever it is you are promoting.

This is why Facebook is non-negotiable when it comes to online marketing. Whether you're trying to generate traffic to the website of your local dental practice, or you provide a national service to people located all over the United States, Facebook can help you market your business.

Facebook Messenger is an important part of this marketing mix because it enables you to automate your engagements with people trying to get more information about your business.

Facebook Messenger allows for instant communication

When people find your business' Facebook page, they can get basic information like your hours, whether you're currently open or closed, maps and directions, as well as an overview of what you offer to the general public.

But you know and I know that for your business to close the deal, there has to be some sort of personal touch. The person seeking your business' services and/or merchandise would want to reach out. They may want to get more information or they may have certain questions that you page simply can not anticipate.

Whatever FAQ you may have up may come a bit short as far as the wide range of questions, queries and concerns people may have. This is where Facebook Messenger comes in.

Facebook Messenger gives you “stop gap” and “catch all” communications option Unless you have doe extensive consumer intelligence, there's really no way you can anticipate all the needs and concerns of your customer base. That's just not going to happen. You need a tremendous amount of resources, time and energy to be able to pull that off.

The good news is you don't have to. Thanks to Facebook Messenger, you can be accessible to people with a wide range of questions and then message them back. Once you detect a certain pattern in the most common questions people ask, you can automate Facebook Messenger so it can answer questions based on a decision tree.

In this respect, it's not much different from your potential customers calling a call center. Now, if you own a small business in middle America, you know that hiring a call center is not exactly within your budget.

But the good news is with Facebook, you don't have to. If you set up your Facebook Messenger bot correctly, it can anticipate or it can filter inquiries people have and break it down into finer points so your prospective customers can get the information they desire.

If anything, they can get enough information to satisfy them until you follow up and give more detailed and specific information.

The bottom line

By using Facebook Messenger and automating it through Facebook Messenger bots, you enable your brand to distinguish itself from the competition. Let's be honest here. More and more American businesses are moving online.

Having a website and having a robust presence on social media platforms like Facebook are no longer optional. They are absolutely necessary. In fact, they can make or break your business. This should not come as a surprise because most Americans already have mobile phones. When people have mobile devices like tablets and phones, the moment they think about buying something, they quickly check online resources.

The same goes with finding a local source of the merchandise or service that they are interested in. if your business is not part of that mix and is not visible enough online, you're going to lose customers. Now, with this as a background, when you set up Facebook Messenger to engage with your prospects, your brand stands head and shoulders from your competitors.

Your competitors might just be unavailable or people who would otherwise be interested in what your competitors would have to offer would not do business with them because they can't get the information they need at precisely the time they needed it.

With Facebook Messenger automation, you can get this information to people interested in your business. If anything, you can hold them with enough basic info until you can follow up with more specific information.