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1 Set up a cross-promotion deal with another web business. Allow them to sell your product as a back- end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.

2 Sell your product in a package deal with other web businesses. You can both advertise it and split the profits. For example, if you are selling tennis rackets, maybe you could partner with a tennis ball business and package them together. It's a win/win joint venture deal.

3 Rent your products out for a set period of time. It's like selling but you get the products back to rent again. You could make more profit in the long run renting your products or services. People today have less money and would rather rent than buy something and only use it once.

4 Allow people to subscribe to your products. It works best when selling information products, services or memberships. You could charge them per week, per month, per quarter or per year. It will bring in secure residual income. Plus you can sell your subscribers back-end products for single sales. 5 Allow people to lease your products. It's like renting them but they have the option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.

Chapter 2

6 Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions. Some people will just participate on message boards so they can leave their link but those people may end up buying your product too.

7 Add a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they're interested in. This saves them time and effort searching for all those links personally. If you update it often, they will come back and revisit and maybe buy one of your products.

8 Add an article section to your web site. People will visit your web site to read and learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.

9 Add an archive of past e-zine issues to your web site. Your new subscribers will visit your web site to read the past issues that they've missed. Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine. 10 Add a free e-book directory to your web site. People will visit your site to download, study and read new information. If you do add one, offer e-book related products. Those people might decide they want to create their own e-book and submit it to your directory.

Chapter 3

11 Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers. You can encourage them even more by telling them you will pick a few classified ads to run in your e-zine. This may influence them to subscribe to your e-zine or to revisit your web site regularly to submit new ads. 12 Add a free link page to your web site. People will visit your web site to place their own link and to look at other people's links. You could say to the link submitters that you'll run their link once in your e-zine if, in exchange, they place your link on their home page for one or two months.

13 Add an "About Us" page to your web site. People will visit your web site to read about you and your business. This will help to make your relationship with your prospects more personal and persuade them to buy. Include some of your non- business information too on your "About Us" page. 14 Add a guest book to your web site. People will visit your web site to leave their opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product. 15 Add a free software download page to your web site. People will visit your web site to find new software that will make their life easier. Your software could be your own, freeware, submitted shareware or demos. The software should be related to your target audience.

Chapter 4

16 Show your potential e-zine subscribers a sample issue of your e-zine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe.

17 Give away a free follow-up autoresponder course. Publish your e-zine ad in each lesson. The more people who see it, the higher the chance they'll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe. Of course you could also mention one of your products in each lesson.

18 Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine. For example, you could say, " Subscribe to my free e-zine and get a 40% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the ‘thank you’ e-mail you send them.

19 Give other businesses permission to give away a free subscription to your e-zine as a bonus for a product they sell. You want the product or service to be related to your e-zine though. Just think, you could have a lot of businesses offering your e-zine to their customers.

20 Ask your potential subscribers questions that'll persuade them to subscribe. For example, you could say, "Would you like to be able to retire before you're 40?" Another example, "Does the idea of working at home appeal to you?"

Chapter 5

21 Write your e-zine's ad to sound like it is common sense to subscribe. For example, you could say, "Everyone knows you have to know a few things before you start a business!" Another example, "We all know that knowledge is a key factor in making a business profitable."

22 Assume people are going to instantly subscribe to your e-zine. For example, "Dear Healthy Subscriber". They will want to subscribe in order to feel healthy. Another example, "Dear Intelligent Subscriber". They will want to subscribe in order to feel intelligent. 23 Allow your subscribers to collect things from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our e-zine we will be giving away a new limited edition business report! Collect them all!"

24 Tell people what their friends or family might say as a result of them learning what's in your e-zine. People care about what other people think of them. For example, you could say, "Just imagine your wife telling you how proud she is of you for starting your own business!"

25 Make people feel like it's their idea to subscribe, they will be less hesitant. For example, you could say, "You are making a smart decision for subscribing." Another example, "Thank you for making an intelligent choice and subscribing to our e-zine!" Plus you're assuming ahead of time they are going to subscribe.

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Introduction

One of the easiest ways to boost engagement, build a following and become a thought leader or influencer in your market is by creating a Facebook group.

Why?

A Facebook group serves as a communication channel between you and an ever-growing community of potential customers and joint venture partners.

With a Facebook group, you’re able to take advantage of the heavy traffic that Facebook provides, and you’ll be able to connect with your audience who finds you just by entering in keywords relating to your niche.

Best of all, growing a Facebook group is easier than you may think and won’t cost you anything at all.  In fact, you don’t have to set up one paid advertising campaign to attract thousands of members.

In this special report, I’ll show you how to create a Facebook group destined for success.

In addition, you’ll learn how key influencers and thought leaders use Facebook groups as a springboard to furthering their brand exposure and skyrocketing their income.

Without further delay, let’s get right to it!

The Power of A Group

Facebook is the most popular social media platform in the world. It’s also one of the top visited websites with more than 3 billion users logging in every single day. Many of which, spend hours on the platform browsing timelines and reading content.

So, clearly this is a great place to be if you want to grow your business!

The tricky part?

Standing out in the crowd so you can capture attention and build a loyal following!

Facebook groups will help you do this quickly and easily (and at no cost).

In case you’re new to the idea of a Facebook group, here’s a quick overview:

Facebook allows users to create groups that bring people together.  Groups are typically focused on a specific subject matter and help connect people with the topics that matter most to them.

It’s a great way to seek out like-minded individuals, but it’s also a fantastic way to build a list, grow an audience, jump-start a membership site or even test out ta digital product.

There are many different features that make Facebook groups a stand-out resource for building an engaged community.  This includes the ability to share posts, pin announcements, upload documents, photos and files with approved group members.  

You can also set your privacy settings based on your objectives. For example, if you want your group to be available to anyone who finds it you can set it to public.

Or, if you want to create a secret mastermind-style group that’s only available to paid members, you can set the group to private or secret and then approve members individually.

When it comes to building a tribe using the Facebook group platform, the possibilities are endless.  Groups can be an invaluable marketing tool that connects you to your core audience, and best of all, they’re entirely free to set up.   

And if lead generation is important to you, Facebook groups make the exceptionally easy, because you can set up a group designed to target a segment of your audience and then pin a link to your landing page where people can subscribe to your list.  

Facebook groups can also help establish you as a thought leader in your market, and help you build your brand by making it easy for people to see what you have to offer.  

Groups also work within Facebook’s algorithm’s, which means that the more likes, shares and comments shared within your group, the more likely your group will appear when people search for relevant content. 

And finally, you can easily automate your Facebook marketing by using HootSuite, a popular tool that helps you schedule posts so that your group is always kept up to date.

In the next chapter, we’ll begin by creating a group and ensuring it’s optimized so it appears in Facebook’s search engine whenever someone enters a keyword string that aligns with your group’s focus.

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Introduction

You’ve likely heard about influencer marketing, but may not really know what it’s all about.  This special report will show you exactly how to start making money as an influencer, while increasing brand awareness and boosting engagement, all at the same time!

Influencer marketing is all about the outreach and foothold you have in your chosen niche. The more you’re able to connect with a specific audience, the easier it will be to land influencer marketing opportunities.

The great thing about influencer marketing is that you don’t need a large following or any previous experience in advertising.  You can easily become a well-paid influencer with just a few thousand followers.

It comes down to the relationships you build within your niche.  If people trust your recommendations and believe you to be an honest and genuine person who wants to help them achieve their goals, the easier it will be for you to participate in influencer marketing campaigns that convert for your clients and partners. 

In this special report, we’ll take a close look at what the top influencers are doing to secure profitable partnerships and how they set themselves up for ongoing success.

Let’s begin!

Choosing Your Niche

In order to become an influencer that people want to work with, you need to first choose a profitable niche. 

Companies and brands want to work with influencers who have secured a foothold in their market, and who have demonstrated that they’re able to connect with a large audience. 

So, while it may be tempting to venture into multiple niches, if you want to position yourself as a reputable influencer, you’ll want to choose one main market, especially when just starting out.

If you’re unsure what niche market is the best one for you, consider your own personal experiences and skills. What are you knowledgeable about? What skills do you possess that others would find useful or helpful ins one way?  

Drawing from existing skills is the easiest way to find a niche that you’ll be able to move in quickly with little, if any learning curve involved. 

It’s also a great idea to choose a niche that you’re passionate about. If you know a lot about a specific topic, chances are people will be interested in learning from you and hearing your own personal stories. 

If you’re personally interested in a specific subject matter, it’ll also come across in your marketing and communications and people will return to you again and again because your marketing message will resonate with them.  

So, choose a niche that you want to be known as the go-to person for.  Your entire brand will focus around this niche so you’ll want to choose carefully. 

Once you’ve determined what niche market you’re interested in, you’ll want to survey the competition.  Analyze the top blogs in that market so you can identify key topics and gauge what people are most interested in, as well as what they’re struggling with.

This will help you determine a unique angle for your own brand, so that you’re able to connect with a larger audience of people who are looking for specific information.  It will also help you create your own website or blog so that it’s providing content that people are hungry for.

Then, take it to social media.  Follow the top influencers in your market on Facebook, Instagram and Pinterest.  Look at what they’re doing, what kind of topics they’re covering, as well as the type of responses they’re receiving from their existing audience.

Write everything down!

Market research is an integral part of being able to build a strong foundation for your brand, but it also sets the tone for your marketing style and voice.

You should also keep an eye out for what topics the competition hasn’t covered yet because this is a great entry point for your own website or social media account.

What next?

It’s time to gauge the profitability of the niche!

Validating a niche is an important step because you don’t want to venture into a market that’s not profitable.  You can easily research the profit potential of a niche by evaluating the number of existing products and services being offered in that market.

For example, if your niche caters primarily to those who are looking for digital products, such as courses, books or videos, go to the top marketplaces and search for that particular content.

Amazon is a great place to start, especially if you’re interested in a niche that’s information-heavy, such as training programs or guides.

YouTube is also an invaluable place in which to conduct quick niche research because you can easily gauge the popularity of a niche just by the number of videos published daily, as well as the number of people subscribed to channels in that market.