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Introductory

Myrna, 38 and a successful physician, sought my help because she often felt inadequate. While she really valued herself as a doctor, she did not value herself in her important relationships with friends and family.

In addition, she said she wanted to be in a loving relationship but she took no actions to meet available men.

In the course of our work together, it became apparent that Myrna rarely took loving action in her own behalf with her friends and family. For example, Jessica, one of Myrna’s friends, would often get angry and blame Myrna when Myrna was not available for dinner with Jessica.

Myrna would feel guilty and responsible for Jessica’s feelings and meet her for dinner even when she was exhausted from work. Myrna would feel drained after these dinners and depressed for a few days after, never realizing it was because she had not taken loving care of herself.

Myrna realized that the reason she was afraid to be in a relationship was because she had no idea how to take care of herself around others. She was terrified of completely losing herself in an important relationship.

She realized that if she could not speak up for herself with Jessica, how could she ever speak up and take loving action for herself with a man she was in love with? She realized that she would continue to feel lonely, anxious, inadequate and depressed until she learned to take loving action for herself.

Many people suffer daily from anxiety, depression, stress, and anger as well as from feelings of guilt, shame and inadequacy. The major cause of these feelings is a lack of loving action in their own behalf.

Loving actions fall into two categories: Loving actions for yourself and loving actions in relationship to others.

Loving Actions For Yourself

Loving actions for yourself are those actions that attend to your own needs. When you take loving action in your own behalf, you are letting yourself know that you matter, you are important, you count. When you fail to take loving action, you give yourself the message that you are not important, which leads to feelings of depression and inadequacy.

Loving actions for yourself might include:

• Eating nutritious foods, avoiding junk food and sugar, eating when hungry and stopping when full.

• Getting enough exercise.

• Keeping your work and home environments clean and organized.

• Getting enough sleep.

• Creating a balance between work and play. Making sure you have time to get your work done, as well as time to do nothing, reflect, learn, play and create.

• Creating a good support system of people who love and care about you.

• Being organized with your time, getting places on time, paying bills on time, and so on.

• Choosing to be compassionate with yourself rather than judgmental toward yourself.

• Creating a balance between time for yourself and time with others.

• Making sure you are physically safe by wearing a seat belt in a car, a helmet on a motorcycle, scooter, or bike, goggles when necessary, and so on.

Loving Actions In Relationship To Others

Loving actions in relationship to others might include:

• Being kind and compassionate toward others without compromising your own integrity or ignoring your own needs and feelings.

• Saying no when you mean no and yes when you mean yes, rather than giving yourself up and going along with something you don’t want to do, or automatically resisting what another wants from you.

• Taking care of your own needs instead of trying to change and control others. Accepting your lack of control over others and either accepting them as they are or not being around them.

• Speaking your truth about what is acceptable to you and what is unacceptable and then taking action for yourself based on your truth.

• Taking personal responsibility for your own feelings and needs, instead of being a victim and making others responsible for your feelings and needs.

• Creating a balance between giving and receiving, rather than a one-way street with another person.

As a result of learning to take better care of herself alone and with others, Myrna no longer felt depressed and inadequate. She gradually lost her fears of being in a relationship, and is delighted to be meeting available men.

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Introductory

"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi.

How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.

Entrepreneurialism is bolstered by the ability to develop a business that can reach around the world and back.

Entrepreneurialism is the mindset and soul of a business; ecommerce is how an entrepreneur can realize a very personal dream.

Entrepreneurialism is a patchwork quilt of ideas that seeks out likeminded consumers through ecommerce.

These two roles are uniquely different, but also distinctly compatible in the development of an online business. In all phases of development, the entrepreneur should express positive emotion as the very thing only dreamed about comes closer to becoming a reality.

There are many wannabe entrepreneurs who have dreams, but they gather dust in the back of minds because of fear, poor choices or other limitations that make it difficult for these individuals to consider developing their own business.

Did you know that President Abraham Lincoln, one of the most revered Presidents in history, had a track record that indicated he was less than an ideal candidate for success? He had little formal education coupled with personal, political and business loss. He often seemed to side with the minority political opinion and he even went through bankruptcy.

Yet it was this President that brought about the end of slavery in America. It was his belief in justice and freedom that caused him to rebound from failure after failure. He learned what he could from the mistakes and discouragements he encountered. In the end he prevailed in the radical alteration in how America treated its citizens.

You may have tried using your entrepreneurial ambitions in an ecommerce setting and failed. In that knowledge you may be gun shy about giving ecommerce a second try.
If there is anything to learn from the life of President Lincoln it is that no matter how difficult things get it does not have to signal the end of a dream. Difficult circumstances can simply be the mechanism needed to come at the problem from a new perspective of perseverance.

“Many of life's failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison

Chapter 1: Accounting Principles

Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.

Certainly, being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.

One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.

The Debut of Encryption

Webopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”

The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.

Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.

This was a new way of doing business in the cutting edge of intangibles. No longer did business owners absolutely need a sales staff, no longer was an outgoing personality required for business startup, no longer did business mean a storefront.

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Introductory

"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi.

How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.

Entrepreneurialism is bolstered by the ability to develop a business that can reach around the world and back.

Entrepreneurialism is the mindset and soul of a business; ecommerce is how an entrepreneur can realize a very personal dream.

Entrepreneurialism is a patchwork quilt of ideas that seeks out likeminded consumers through ecommerce.

These two roles are uniquely different, but also distinctly compatible in the development of an online business. In all phases of development, the entrepreneur should express positive emotion as the very thing only dreamed about comes closer to becoming a reality.

There are many wannabe entrepreneurs who have dreams, but they gather dust in the back of minds because of fear, poor choices or other limitations that make it difficult for these individuals to consider developing their own business.

Did you know that President Abraham Lincoln, one of the most revered Presidents in history, had a track record that indicated he was less than an ideal candidate for success? He had little formal education coupled with personal, political and business loss. He often seemed to side with the minority political opinion and he even went through bankruptcy.

Yet it was this President that brought about the end of slavery in America. It was his belief in justice and freedom that caused him to rebound from failure after failure. He learned what he could from the mistakes and discouragements he encountered. In the end he prevailed in the radical alteration in how America treated its citizens.

You may have tried using your entrepreneurial ambitions in an ecommerce setting and failed. In that knowledge you may be gun shy about giving ecommerce a second try.
If there is anything to learn from the life of President Lincoln it is that no matter how difficult things get it does not have to signal the end of a dream. Difficult circumstances can simply be the mechanism needed to come at the problem from a new perspective of perseverance.

“Many of life's failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison Good Ecommerce

Chapter 1: Accounting Principles

Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.

Certainly, being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.

One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.

The Debut of Encryption

Webopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”

The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.

Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.

This was a new way of doing business in the cutting edge of intangibles. No longer did business owners absolutely need a sales staff, no longer was an outgoing personality required for business startup, no longer did business mean a storefront.

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Chapter 1 – Niches To Write

As we mentioned earlier, the Google Keyword Tool is one way to help you identify topics through researching interesting keywords. In this chapter, we'll walk you through how to use the Keyword Tool to get the best results. It's not just a matter of sitting there thinking up words, but actually using the tool to think them up for you.

However, that's not the only way to really ramp up your potential topic appeal. The #1 way to make your topics appealing to a wide audience is to have a knock-out title. Yes, that's right, the first step of identifying topics starts with titles and the search engines weight these heavily in their search engine algorithms. So, while you can use the Keyword Tool to help you locate words to use in your title, to give your articles some Search Engine Optimization (SEO), the real way to make them profitable is to make them grab the reader as well as the search engine.

Finally, even having a good idea of what topics you want to address, you still might have to think up multiple articles for the same topic. That's where a tool called Rack and Write Mixer can help you generate titles from various disjointed phrases and power words that you have thought up. This way, it takes a little less time to brainstorm potential topics and they are targeting all of the elements of good Internet marketing too.

How To Use The Keyword Tool

We've talked a little about the Keyword Tool already, but now we will go into the details of how to use this tool to start generating titles that make your topics profitable and optimized for maximum exposure.

Set It Up For The Proper Language

One of the first things you should do is to set up the tool for whatever country and language your major audience happens to be. You can find out what your biggest audience is regionally by checking the administrative panel of your website for the makeup of countries visiting your site. This is important, even for all English language sites because even English is spoken differently around the world. People in the UK will visit a site and see different spellings and instead of realizing that you are an American company, they might think you are just not a very good speller, and thus unprofessional. So, try to suit the tool to the language you want to highlight most.

At the very top of the tool you will see a sentence that says: “Results are tailored to English, United States.” There is a link next to that that simply says, “Edit.” Choose the link and change the main language and country, if necessary.

Search Descriptive Words Or Phrases

The tool can search three different ways, based on a keyword or phrase, based on a URL, or based on some content. For this section, we'll concentrate on choosing to search by descriptive words or phrases by making sure that radio button is selected. Next, you want to enter the word or phrase that you've brainstormed to start the process of finding other ideas or words that might work for you. You will need to type in the letters in the capcha facility that keeps spammers off the site, but it doesn't do anything to your search results.

After you get the results back, you can search through the list and look at the competition for the keyword or phrase, the approximate search volume for the month, and the average search volume. In general, what you want to find is a word that has a low level of competition with a high search volume.

Of course, that's nearly impossible to find these days as advertisers are very savvy. But, you can at least get a good idea of which ones are worth trying to use. If you use something with a high advertiser's competition value and a high search volume, the odds of being in the top search results are practically non-existent because major players are hogging the traffic on those.

There are other search metrics that you can add to your list after it is generated. You have to use the drop-down box that says,”Choose columns to display” to add other columns. One other column that is great to see in the results list is Estimated Avg. CPC, which gives you an idea of the payout associated with the keyword or phrase in the Google Adwords system. Using low competition words with high CPC values is one way to generate more Google Adwords dollars on your own sites, as SEO articles will cue the Google server to serve up ads related to what's on your page. If it sees high-paying words, the ads served that people can have the opportunity to click are often also high-paying ads.

If you find some additional keywords in the results that lead you to new keywords, don't be afraid to pull them out of the list and run them alone in the Keyword Tool to see what comes up. You will find this helps you to brainstorm different ways to find words for your topic title that are going to bring in traffic and money to your sites.

Search Web Page URL

Another way to use the Keyword Tool to analyze the keywords being use on another web page. This is a great way to generate keywords off competitor's sites without too much effort. If you know of sites similar to your own that are already doing a great job attracting traffic, then you should use this tool to find out what keywords they are using.

The way you do that is to switch the radio button from descriptive words or phrases to “website content.” It will then return a results list that will be sorted in groups by whatever the major keyword or phrase used happens to be. This is a very easy way to get a list of usable keywords, but do realize that keywords campaign change frequently as new trends are identified.

Generate Keywords For Already Written Articles

Maybe you've written articles already, but they're not generating much attention. You can still use the tool to help you optimize the articles and change the titles. All you do is choose the “website content” radio button and use the link under the box for the URL to add your text into a box instead. Then, the tool will go through the topic and suggest keywords to use in it. All you have to do is change some words here and there and add a different title to get these stale articles to become stars in your writing lineup.