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The Internet Marketer’s Tool Kit Report

What is it that sets the most successful online brands apart from the lesser known ones?

Why is it that some marketers can spend huge amounts of time and effort trying to build a website and promote affiliate products, only to get nowhere and to eventually give up?

The answer, as it happens, comes down to skill and passion. Sure, there is an element of luck involved. But if you take a look at all of those highly successful brands, you’ll find that skill and passion is the thing that they largely have in common. When you look at these successful online brands, it becomes abundantly clear that a huge amount of time and effort has been put into every aspect of their presentation and that the creator really knew what they were doing.

And if they didn’t? They hired people who did!

This is good news for you. It means that by acquiring the right skills, or by working with the right people, you can potentially do the same and get ahead of the legions of marketers that really don’t invest the time or the skill that they need to.

In this report, we’re going to briefly run down what those skills and areas are and we’re going to see where you should begin investing that time and effort in order to really see differences in your growth and your profits.

Branding and Design

You might at this point still be wondering precisely what I’m talking about. Don’t worry, hopefully this first example will elucidate you a little by looking at the huge difference that just investing more time into your branding can make – and by taking the time to learn how to handle design properly.

So, an unfortunately huge proportion of internet marketers will set out with entirely the wrong objective. Specifically, they set out with the hopes of making money quickly online simply by promoting things that others have made. They see this as a ‘get rich quick’ solution and as a way that they can make money from home with no risk.

And they don’t really care as to whether they are providing a good experience for the customer.

Nor do they care about their brand’s quality for that reason – or about how they could ensure they were presenting themselves in the best way possible.

Take the logo for example. Logo design and design in general are skills that countless businesses and individuals just have no interest in pursuing. And nor do they want to invest the money necessary to get a good logo.

So, they end up a) creating a logo themselves using rudimentary tools (we’re talking MSPaint or Photoshop here, rather than the required Illustrator) or b) not having a log at all.

They combine this with a website name that is nothing more than a keyword. We’ve all seen sites like ‘HowToGetAbs.com’ or ‘EasyWayToMakeMoney.com’. These are highly uninspired names and things that communicate to the visitor that you are interested in making a quick buck from them and nothing more.

Not only does this mean that it’s highly unlikely that people will remember your brand and want to follow it. Not only does it mean that you’re unlikely to ever get any ‘true’ fans or loyal subscribers – but it can even hurt your Google ranking. Google has come right out and said that it prioritizes and promotes sites that have a strong brand rather than a keyword for their name.

A logo should exist to adorn your site and make it look instantly more attractive and interesting. It should decorate your page so that the entire site looks more professional and thereby is able to inspire more trust and confidence.

But more than that, it should also be used to communicate to your audience precisely what your site is all about and why they should consider subscribing.

A great logo shows what your site is about, what your principles and values are and who you are aiming at. It doesn’t try to appeal to everyone but it makes a big impact on the right kind of visitor.

Now, when someone visits your site, they right away think ‘wow, this looks like my kind of site!’ and hopefully as a result, they consider subscribing. And hopefully, they recognize your logo on all the digital products you sell and on all your social media and they see that as a stamp of quality and a mark of something they want to follow or look into.

To do this, you need a great quality logo. And the only way to get that is to hire someone, or to have the skill to make it yourself.

How to Make a Fantastic Logo

Speaking of which then, here is your quick primer on how to craft a superb logo:

Create a moodboard. A moodboard is effectively a collage that is made up of images, videos, words and anything else that you feel expresses what you want your site to express, or that you just like the looks of.

Combine the elements of the moodboard in different ways to try out different ideas.

Take a few you like and survey your audience to help choose the best one

Create the best one using Illustrator

Here is where the skill comes in. It is highly recommended that internet marketers take the time to learn illustrator, as it is one of the very best tools on the market for growing your brand and will give you fantastic abilities that you can also outsource to other brands and companies.

If you can’t make the logo yourself, outsource it! There is no substitute for skill and know-how.

Web Design With WordPress

Here’s the good news: web design is actually something you can acquire or accomplish rather easily today and it shouldn’t take you long at all to learn the basics.
That’s because web design today largely uses WordPress. WordPress is a tool that is referred to as a CMS or ‘Content Management System’. This means that it is a tool for adding, editing and removing content from your site. By ‘content’ here though, is also meant the design and look of your site. In other words, you can use WordPress to additionally edit such things as your background, the design and more.

WordPress actually powers an incredible 25% of the web and is used in some of the biggest and most successful site designs around. These include the likes of BBC America, Forbes, Mashable, Wired… you name it! In other words then, this is a tool capable of making highly competent websites and is in no way a kind of ‘site builder’ just for amateurs.

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Introduction

Many people dream of being full time digital marketers and they tend to picture something specific when they do.

People who want to work online often picture it as giving them total freedom over how, when and where they work. They might imagine themselves working from bed, or perhaps from an exotic beach out of a café, listening to local music and sipping local drinks.

Or scratch that: maybe they think they’re going to be working primarily off of their private yacht. Because they will be rich: super rich. That’s what all of the adverts say, anyway!

But before you give up your day job and pursue that dream, perhaps it’s worth taking a step back and thinking about what life as an internet entrepreneur will really be like. Maybe you should consider the potential risks involved? Or the way that it can end up hurting your freedom too?

In this report, we’ll look at what it is really like to be a digital marketer, what you should really expect and how you can make sure that you have the best experience of it possible.

Chapter 1: What it is Really Like to be an Internet Entrepreneur

When you picture yourself as a digital marketer, you might imagine yourself wearing a sharp suit and standing atop a skyrise building.

Well you can forget that image right away! After all, working online generally means working on your own. AKA, there is no reason to wear a smart suit!

And most digital marketers aren’t rich – despite what the ads tell you.

Very often, being a digital marketer means doing a lot of work pedaling things that you aren’t particularly passionate about or interested in. This can be fairly soul sapping work, as you spend hours writing content for blogs, or paying other people to write it for you. You then watch sales, scour for products and send angry emails when a service provider lets you down.

If you’re earning money on the side by marketing other small fry companies on the web, then you probably get shouted at a lot by them too when you don’t get them to the top spot of Google.

That’s right: internet marketing can be stressful and often this is all done while living out of a single room in a small flat. And because you never have to leave the house, you often end up not looking your best.

You’re not quite earning what you thought you’d be earning because you don’t have the budget to invest big time into Google Ads. All the while, you’re promoting the ‘digital marketing lifestyle’ and persuading other people to buy your internet marketing ebook. You maybe even took a photo in front of your friend’s fancy car. And you kind of feel like a bit like a fraud.

So, you keep pushing and keep working, meaning you end up working all hours, all without making much headway. And meaning that you don’t actually get to go out and enjoy the cash you have earned. And it’s not like you can grab drinks with your colleagues after work…

Chapter 2: Switching Gears: Doing Something You Love

There are plenty of posts around the net on how to make money online, but they never describe how it can go ‘wrong’ this way.

So, every now and then, it's worth taking a look at yourself and asking whether you are really doing what you should be doing. Do you actually enjoy the work you do on a day-to-day basis? Do you find it rewarding? Or have you lost sight of that in favor of repetitive work that you can be sure will pay the rent?

Are you dispassionately selling products that you don’t care about? Were you nodding along when I described the ‘digital marketing’ guru sitting in their front room with their hair a mess and their face wired?

As with any type of work, it's worth taking the occasional step back to think about what you're doing, and to see if you couldn't be having more fun doing another kind of work. Let's take a look at how to do work on line that will prove to be truly rewarding and fun. Because like they say, if you love what you do, then you will never work a day in your life…

Creativity

One of the things that can make any type of work enjoyable is creativity. If you get to create something different, to think outside the box, and to 'put your stamp' on what you do, then you will find that it's more rewarding and better for your overall brain development too.

Generally, we think of 'creative' work as being things that involve art or self-expression in some form. So, if you're a creative type, then you might well enjoy working as a web designer or as a writer. But what's also important to bear in mind is that you can make almost any type of work creative as long as you approach it with the right attitude and in the right way. Creative thinking can be applied to jobs that aren't typically creative, whether that means coming up with a unique way to market a website, or whether it means being creative in the way that you solve a programming problem you've been having. Even if your job is to check for typos, you may be able to get creative about the way you do that. So, if you are finding your work boring, then perhaps it just requires you to approach the task with a fresh perspective?

Ownership

Ever since becoming an entrepreneur, I have worked harder and longer hours than I ever did when I worked in an office. The reason for this was that I was now working for myself, and that the work I put in was solely my responsibility.

This gives you much more of a sense of ownership of the work you do, which in turn makes you more invested in the quality. You are working towards something, and you will directly benefit from doing a good job.

One way you can increase this feeling of ownership though is to create your own commercial product. That means running a blog or selling an app as opposed to providing a white label service to other clients. This way you get to have your name on the product, and you will get feedback from customers/visitors /fans who appreciate your work. At the same time this will also give you more creative freedom as you won't have to answer to anyone else. So, while selling an affiliate product or a PLR product might seem like the quicker and easier way to earn cash, the truth is that you might find yourself even happier if you built something of your own that you were truly proud of. What’s more, is that this would then come across in your marketing – you’d know the product inside out and your genuine enthusiasm would help it to sell!

Bear in mind though, that when you create your own product this way, you will end up working a lot more and your income will be even less stable. This can be a stressful process and it might mean working for months on a single project only to see it flop. That's not so fun.

This is why I always recommend taking a ‘fail fast’ approach to developing digital products. Don’t spend more than a few months on a single product without first ‘verifying’ that product. That means opening up a beta, selling a beta or otherwise just testing that there really is an audience for it before you waste years on something that won’t sell.

And make sure that you enjoy the process too: make the kind of product you’ll enjoy making as well as the kind you’ll enjoy selling.

Variation

Something else that can help to keep your work more interesting is variation. If you run a blog on a single topic and write articles on it day after day, then you could find yourself starting to get bored of that subject and struggling to differentiate between one day and the next.

A simple way to make blogging more enjoyable then is to blog on more than one subject. If you run four different blogs say, then you can always write for one of the others whenever you get bored of writing on that same topic.

Better yet though is to try something different from blogging altogether. For instance, you might opt to include a questionnaire on your blog which requires some Javascript algorithms to run, or you might decide to try and build your own forum or handle your own marketing. The more aspects of your work you get stuck into, the more you will feel challenged and the less repetitive your work will be.

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Introduction

Everybody has a time in their lives when they are not on top of everything. Sometimes, those times are worse than others, and we find ourselves hitting rock bottom with no apparent chance of making things right again. It can be very difficult and scary to realize that the things that have been working on are not working out in our favor. We feel worthless at times, maybe even hopeless. And that is natural. Everybody feels badly if they fail.

However, failure is not the worst possible situation. In fact, it can be quite a learning opportunity. Instead of allowing yourself to beat yourself up over your supposed failures, there is a way to look back on them and learn how to accept them and grow as a person. It may seem strange, but it is possible. Instead of feeling upset and useless, we can begin to see ourselves as beings full of great power and potential.

In this book series, you are going to learn exactly what it takes for you to pick yourself up from your bootstraps and succeed. It is possible for you to rise from the ashes, no matter what the situation may be, and by reading Rising from the Ashes, you are going to learn exactly how you can do that. Don’t waste any time! Get your hands on your copy today!

Chapter 1: Why Not Just Give Up?

Sometimes, it seems that the easiest path that we can take is to give up on our current accounts and move on to something new. Sometimes, yes, this can be more productive. However, if we are already feeling like we have hit rock bottom, giving up is the worst possible thing that you can do. Instead of telling yourself that there is no reason for you to keep trying, try and remember that there are many reasons for you to pick yourself up off the ground and move on toward your greater purpose.

There are many reasons not to give up. There are so many opportunities waiting for us, if we are only open to the possibility of seeking them out. Nobody wants to find out that they have been sitting inside and sulking when if they had just stepped outside for a moment, they would’ve realized there was a great parade full of opportunities walking down their street. If you are willing to resign yourself to the possibility that your options are limitless, it is much more difficult to stay on the ground when you fall and find yourself struggling.

Giving up is never truly an option. All of us are capable of so many great things. But what we have to do is learn how to believe in ourselves and give ourselves everything that we could ever possibly needto succeed emotionally and mentally before we will ever be able to go about it.

There are times when it would be much wiser to try to find a different path. There are times when it is smart to evaluate your progress honestly and decide whether or not it is time to take a different route. You can always be flexible in the way you approach your goals, but if something isn’t working and it continues not to work, it is better not to dwell. That is the only time when it is acceptable to give up. But you are not giving up entirely. You are just giving up on a particular plan of action that was not helping you to achieve the things you needed to achieve.

What is important most of all is to know that you matter and you are capable of doing great things, even if you encountered challenges and obstacles in the past. You have to fully believe in yourself. Never let yourself believe for one second that you aren’t capable of getting yourself up off the ground. Reading Rising from the Ashes will give you the tools and resources that you need so that you no longer fall back on the comfortable belief that you aren’t capable of doing anything right, and prepare you for a chance to create your own opportunities and pick yourself up from your bootstraps so that you can succeed.

Chapter 2: Priming Yourself For Success

Let’s face it. If you didn’t want to succeed, you wouldn’t be reading these books. However, you have to remind yourself that this is something that you want to do. You truly need to set aside the mental resources that you need before you will be able to embark upon your journey. If you have struggled in the past with success, that struggle will soon prove to be very valuable. Because, when you struggle, you are learning.

A lot of success depends on your mentality. You have to make sure that you are prepared fully for the possibility of failure and primed for the likelihood of success. You cannot let yourself be convinced that you will never succeed. Instead, begin to focus on the future. See every way that you are making decisions in your life daily that will ultimately become collected into one intention.

For example, if you are busying yourself every day with a stronger team, such as healthy eating and exercise, over time, you will gradually begin to lose weight and feel good about your body. However, if you are making decisions every day to eat fast food and sit around rather than exercise, then ultimately, you are creating a negative future for yourself and your body.

It is very important to remember that the future is in your hands. Every choice that you make now in the present moment can affect you later on. You have to try your hardest to make good and conscientious choices that are going to help you to thrive in the future rather than come back to bite you. Everybody has a vice here or there, but if you are willing to look at yourself objectively and understand that you do not have to be a victim to your own vices and that you do have power and control over what happens to you and your destiny, it is that much easier to prime yourself for success.

This may seem more difficult if you have faced failures in the past. You may feel like there is no point in trying anymore. However, that just proves that there is far more reason to try now than ever. You are on a downward spiral if you find yourself stuck in that way. The only way out of something so defeating is by taking your power back and believing that every choice you make is going to make a difference. Don’t fool yourself into believing that you are stuck. Instead, take your power back into your hands and move forward rather than backward.

Reading Rising from the Ashes will provide you with many ways that you can begin to utilize these methods and take control of your future!