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Introduction

Do you own or operate your own website or online business? With the rising popularity of the internet, there is a good chance that you do. Whichever type of website you have, did you know that you could help to promote it with social media?

I’m sure many of you have heard of different social media sites like Facebook, YouTube, Twitter, MySpace, LinkedIn, Blogger, WordPress, and others. With a fairly large number of such social media websites having over a millions users, there is a good chance that by joining these sites, you not only make new friends but also find internet users that would be interested in visiting your website.

Therefore, by joining these social media sites and then providing a link to your website in these sites, you should receive a number of new visitors to your website.

If you have totally no experience with social media or if you are still wondering how and why you should use social media to promote your website, then you may want to continue reading to find out more about the power of social media and how you can benefit from it.

What is Social Media?

With the onset of many online business opportunities, which offer a chance for people to enjoy earning a living from the comforts of their own homes, more and more have become curious about what social media really is about, and how it can help their online business careers. First and foremost, social media can mean two things. For one, it can be a tool that is used for people to communicate and share certain things with their friends and love ones; and, it can be used as an internet marketing strategy that takes advantage of the influence of social networking sites like Facebook, YouTube, Twitter, MySpace, and many more.

When you get started with an online business, which is operated through your own web page, one of the things that you will need to attain in order to succeed is to drive a huge volume of traffic to it on a regular basis. Internet traffic simply means the number of people visiting your web portal; and, one of the best ways to do that is through the use of social media marketing. One example of taking advantage of a social networking site to promote your website is by placing a link to it, directly on your Facebook account to be seen by others. Thus, if you have already done that, then you have already taken advantage of social media marketing.

One of the reasons why successful online marketers make use of social media to promote their online businesses is the fact that such websites are highly visited by millions of people on a regular basis. With Facebook alone, it actually has over 500 million registered users in a global scale. Thus, there is no question that a certain percentage of it belongs to your target market.

Going back to that example, you are actually just taking advantage of one site; therefore, if you add the numbers of other powerful social media sites mentioned on top, then you may be able to have thousands of people visiting your site on a daily basis.

Social media is indeed one of the most powerful online marketing strategies that you can make use of, in order to gain more traffic to your site. However, you need to keep in mind that results from it may take time to get realized. This is because you will still have to build your reputation so that more and more people would follow your website. Always remember though that thousands of webmasters are able to gain success from it, and since they can, you should be able to derive the benefits from it as well.

To get started, it is best to know the types of social media marketing first. Aside from that, do not forget that most of these websites were not initially created for business purposes, but as a way to bridge gaps between people who are located far from each other. Thus, you need to build relationships first, as well as entertain questions from interested individuals from time to time.

Different Types of Social Media

If you are about to jumpstart your online business career with the creation of your own website, you should know that there are many online marketing strategies that you need to make use of, in order to gain success in it. One of which is social media marketing, and one of the things that you need to do to take advantage of it is to know its different types.

In general, there are two different types of social media namely off-site and on-site. By knowing the different types of social media marketing, you will be able to know the proper steps that you need to take in taking advantage of this online marketing technique. Aside from that, you will also understand better, why such steps are taken for the benefit of your own website.

Off-site social media marketing simply means the use of other websites, particularly social networking sites, in order to drive more traffic to your own website. Such websites would be the likes of YouTube, Facebook, LinkedIn, MySpace, among others. Since these websites are being used by thousands, if not millions of users worldwide, they are great to take advantage of to drive more traffic to your site. Driving traffic to your site is actually one of the most important things that you need to achieve, in order to gain more profits from the products or services that you offer through it. With more people visiting your site, you will have more opportunities of exposing your products, and increase the chances of gaining profits from it.

Keep in mind that there are certain steps that you need to take in order to take full advantage of such websites. Aside from setting up an account properly in each of the websites you will make use of, you also need to come up with ways in order to have more people follow your posts, and the links that you would be placing on your account, which lead to the main site that you are conducting your online business on.

The second type of social media marketing as mentioned on top is On-site. Although you can already possibly gain more volume of traffic through your off-site social media marketing efforts, you need to make use of on-site solutions, in order to make sure that people stay long enough in your own website to check out what you have to offer to them. This would mean that you have to improve the kind of content that you have for your site, make use of certain techniques to gain your own brand identity, drive organic traffic from search engine, and such.

In a nutshell, these two types of social media marketing work hand in hand in gaining you more profits in your business. Thus, it is best that you make use of them both, so that you will be able to attain the success that you have been longing for.

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Introduction

If you are getting into Internet marketing, it is quite certain that you must be finding different ways of attracting traffic to your business each time you do some research. Remember that the strength is not in numbers here, it lies in the quality of your approach toward traffic generation.

So what are the best ways to attract traffic to your website?

Grab a mug of coffee, sit back in your cozy computer chair and read on. We present here the 20 best ways marketers use for traffic generation.

You are encouraged to print this eBook to use it better!

Pay Per Click Services

Pay per click or PPC is a model in which you pay advertisers according to the number of clicks they can generate for your website. The concept is very simple. You use Google AdWords (https://adwords.google.com/) or another PPC software and become a member. Then you submit your URL to them which you want to promote. The PPC service will then find other website owners on the Internet that are interested in promoting your website URL. These are your affiliates. They will place your URL on their sites in the form of an advertisement and whenever any person clicks on them, you pay them.

There are other methods to pay out; PPC is not the only one. Many services also provide a Pay Per Sale model (PPS) where you pay out only when a sale has been done. There is also a Pay Per Lead model (PPL) where you pay out when the visitor takes some particular action such as providing their email id, which becomes a lead.

If you haven’t tried out PPC yet, you are surely missing the number 1 traffic generation method which every Internet marketer worth their salt is using. It isn’t quite difficult to get into this medium of promotion – you must start researching on it pronto.

The following is a list of some other PPC software applications that you can use instead of Google AdWords.

Yahoo! Campaign Optimization (https://searchmarketing.yahoo.com/)
MSN AdCenter (https://adcenter.microsoft.com/)
Omniture (https://www.omniture.com/)
Apex Reach (https://www.apexreach.com/)
Atlas Search (https://www.atlassolutions.com/services_search.aspx/)
KeywordMax (https://www.keywordmax.com/)
SearchRev (https://www.searchrev.com/)
SearchFeed (https://www.searchfeed.com/)
SearchIgnite (https://about.searchignite.com/)

SEO

Search engine optimization, abbreviated as SEO, has been a buzzword in the Internet marketing world for several years now. Basically it means making a website better searchable by the search engines. Marketers who are looking at optimizing their websites work with regards to one of three major search engines – Google, Yahoo! Or MSN – because all these three have different parameters for organizing their links. Out of this Google is the most popular and most marketers wish that their rank – called as PageRank in Google parlance – improves. Since Google is a context based search engine (which means it ranks content-rich websites higher than others), marketers use the following methods for improving their PageRank on Google:-

They research on keywords and use them in their content. Google ranks websites based on the number of currently popular keywords that it contains.

Apart from keyword optimization, the overall content matters too. There must at least a 250 word content on a webpage for it to be considered by Google.

The content needs to be regularly updated too. Google is looking for content that provides value to the reader. Content that keeps changing is looked upon as dynamic content that the visitor would like.

Speaking in a broader sense, all methods of traffic generation are SEO methods. There’s a reason behind this. Search engines like Google keep a watch on the popularity of websites. According to them, if a website is visited more, it contains good value. Hence, websites that generate traffic automatically end up with better stakes on the search engines.

We shall be learning many more SEO methods in the course of this eBook.

Blogging and Forum Posting

You surely know what blogs and forums are. Though blogs and forums are different from each other, there’s one thing that’s common between them. Both of them allow visitors to post comments on them. That is the reason why they become interactive tools for the marketers of today.

Many marketers are known to start blogs of their own and make a post about their industry or even about their own product. They then put the link of their business website in the post or below it (below is considered more dignified). Visitors read the post and may probably visit the link mentioned. Thus, blogging is a good method of traffic generation.

Now, it is not necessary for you to have your own blog to market through them. (Incidentally if you want to make your own blog, software such as Blogger, available at https://www.blogger.com/, and Wordpress, available at https://www.wordpress.com/ can help you.) You could even visit blogs and forums of other people that are active on the Internet and make your comment on them. Even these have the same result; you get people coming in through the promoted link.

Forums follow a similar principle, but here you have to follow threads. Check out Digital Point Forums (https://forums.digitalpoint.com/) to see how the system works. Here you can initiate a thread. Forums have a better approach than blogs because here you will find only people who are very serious in the industry. Thus, both blogs and forums can improve the amount of traffic that your website is getting if you do them correctly.

Article Submissions

Submitting articles for traffic generation is a method that has been around since the beginning of the concept of Internet marketing and it is still going great guns. The fact that websites like Google rank content-rich websites better is what consolidates its position. Article submission is definitely one of the best methods of SEO available in today’s times.

The concept is simple – you write a keyword rich article and then you submit it on various article directories. You are given a bio box at the bottom of the article where you can put in your and your business’ name, with the link of the website that you want to promote. You can also put in a brief description about yourself in this box.

When a person stumbles upon on your website – the chances of which are high because you will be keyword optimizing your article – there is a likelihood that they will like your article and will then click on the link to get more information. This is how you get your traffic through article marketing.

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INTRODUCTION TO AFFILIATE MARKETING

When it comes to going into business online, one of the easiest and most lucrative methods is through Affiliate Marketing. This is because becoming an affiliate marketer requires no experience, no website and simple promotional techniques that will convert prospective buyers into customers.

For the relative newcomer, affiliate marketing offers a planned method and blueprint to begin making sales online. There are a multitude of different opportunities, niches and markets to choose from. A person can become an affiliate for just about anything from digital products to flowers and everything in between.

In this e-book, we will cover the basics of affiliate marketing to give you an idea of where to start, how to get started and what websites are good to work with.

We will then move into how to become a profitable affiliate in 60 days or less, becoming an affiliate insider and some advanced techniques that if applied properly will take your earnings to the next level.

This e-book is not the end all in affiliate learning; instead, it is a good step-off point that will lead you to other e-books that will expand your horizons and earnings.

By the time you finish reading this e-book, you will be able to implement a concrete plan that will get you into earning money quickly and easily.

These techniques have worked for a long time, and they work consistently to earn money from affiliate marketing if followed.

If you are already familiar with affiliate marketing, this e-book will give you new techniques to add to your marketing arsenal so that you can increase your affiliate earnings and expand on the methods that you use in order to be successful.

So, without further ado, let’s get started on our journey to affiliate profitability!

Basics of Affiliate Marketing

The concept of affiliate marketing is a variation on the outside sales position except that it all happens in cyber-space, and there is no door-to-door component. Think of yourself as the salesman, one of many, for a specific product or service and you’ve mastered the basics of what is an affiliate.

People have all kinds of products and services that they want to sell online.

Part of the process to become successful is to have a large amount of traffic that is interested in what you have to offer. The way you can accomplish this is by having salesman or affiliate promote your products. When a sale is made, you share the earnings with your affiliate/salesman through commissions.

Successful affiliates make a good living by promoting products and services of other vendors in order to make that commission.

For the purposes of this e-book, I will focus on one of the easiest affiliate networks to get started – Clickbank and list the others with a brief look at the larger networks. Once you learn how an affiliate network like Clickbank works, you will be able to expand that to other larger networks that have a myriad of different products and services that are commissionable.

Clickbank is one of the largest, oldest affiliate networks out there online. Clickbank sells only digital products, is extremely easy to learn how to use and has a ton of vendors just waiting to snap up a good affiliate.

There is no waiting time to become a part of the Clickbank affiliate family, and the commissions are much higher than the other networks, with some commissions going as high as 75%.

Clickbank is an affiliate network in that it is a whole bunch of vendors and affiliates all working under the umbrella organization called Clickbank.

Through Clickbank, products and services are bought and sold, accounting goes on within the network and commissions are calculated per product sold. Before we go any further, let’s look at what you can potentially earn from one product.

For example: You promote and sell on Clickbank product called Maverick Money Makers: Get Paid For Life!. It sounds like a pretty exciting product, right?

Well, it has the highest payout of any Top 10 Clickbank Product and is the Top Converting product offer online. It pays out at a 50% commission level. 8 When you look at it’s pitch page, it is endorsed by some pretty heavy weight people including CNBC, As Seen On TV, Small Business Opportunities, Fox News, CBS News and Readers Digest.

As an affiliate, you will earn 50% of the $97 dollar price tag, and it’s repaid on a monthly basis.

So, that means that for every person who signs up through your affiliate link (which we will get in a minute), you will be paid $44 each month as long as that person stays signed up.

What do you think if you simply stuck with this affiliate program and reached their magical 100 referral mark. That’s $4400 per month for promoting only one product.

Are you beginning to see how lucrative affiliate marketing can be?

Think about how much you could make if you found 10 affiliate programs like this one? This is not only possible, but not that hard to accomplish if you know how.

Look on Clickbank and find 10 things that you think you might want to sell.

Make a list because as you learn more, you may want to revise it, and you may find that your choices are golden.

Affiliate Marketing 101 – The Basics

Since you are reading this e-book, I will assume that you are interested in making your fortune. Before you can even contemplate picking an affiliate program to join, you will need to make some basic changes in your thinking.

Change the way you think about money.

You’ve got to really change the way you view money and you want to begin to feel like you deserve to be wealthy. While this concept seems simple, many people don’t feel like they deserve money.

As a result, their activities reflect their feelings of lack of worthiness. Instead of coming home from work and hitting the computer, reading an ebook, taking action on a plan, they will instead come home, sit in front of the television and time will pass.

Instead of becoming a veteran internet marketer, they will become the master of television watching.

People who feel like they should be able to make lots of money online will naturally make a lot of money online. This is not some spiritual mish-mosh, although I feel that spirituality is a part of everyone’s journey. However, that is not what I’m talking about when I say people can make lots of money.

The most important thing to remember is that if you feel like you deserve lots of money, you will take the actions to make it happen.

It takes some basic things to be successful at affiliate marketing:

Stay focused

Pick a niche product to start with and then START Read this e-book and then take action.

Make a schedule and then stick to it.

Start small and apply what you learn as you go. Avoid being overwhelmed out of the gate. You want to learn, apply it on a small level and then scale up when you feel you have the basics under control.

While you are doing this, you will start to make money. By staying focused, I mean avoid the multi-tab distractions. You can open a ton of websites in browser’s nowadays.

If your plan calls for answering email between a certain time and certain time, avoid reading emails before that time. Tell yourself, it will still be sitting there waiting for you at.

The ClickBank Marketplace 101

Clickbank has been in business since 1998, and has built their network to one of the largest retailer of digital products. With over 10,000 digital products, it is one of the premier affiliate networks.

It is easy to use, easy to join and there are products in a ton of different areas from pets to electronics.

In order to earn commissions, all you need to do is take your affiliate ID and you get a link which you can use to send customers to. When they click on your link, it will record your commissions when they buy the product.

These affiliate networks generally require that you have a website that is related to the affiliate program you want to sell.

However, that’s not impossible to accomplish, and you can get one at www.blogger.com, www.typepad.com, www.wordpress.com and the like.