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Introduction

Getting your child or a child that you are looking after to eat healthy can seem like a somewhat impossible task. Kids can be very picky at times and for the most part, vegetables and other healthy foods are not high on their list of preferences. The good news is that it is possible to get your child to eat healthy nutritious food and you can even get them to like it.

A lot of the process of getting your child to eat healthy is a trial and error process. You are going to have to keep trying new things and preparing them different ways until you become familiar with what healthy things your child does and does not like.

There are a lot of tips and tricks you can use to get your child to eat healthy, many parents just are not aware of them. You should use as many of these tricks as you can because proper Nutrition for Children is extremely important for the development of a child. Children who are malnourished in their earlier years will have noticeable health problems in the future and may suffer from certain deficiencies such as anemia. I am sure you do not want your child to have to go through something like this so get them eating healthy!

Nutrition for Children

What all Parents Should Know

Chapter 1:

The Importance of Proper Nutrition

Synopsis

Nutrition for Children is highly important for the healthy development of a child. The sad thing is that a lot of kids are malnourished in today’s world and many of them actually go to bed hungry at night. At the same time there are children all around that are considered to be obese and their health is beginning to show the evidence.

As mentioned before, proper nutrition is very important for any person but this is especially true when it comes to Nutrition for Children. This is due to the fact that the food that your child consumes today will have a direct impact on their growth and their health throughout their adolescent and adult years. This can either be a negative or a positive impact, depending on what the child is consuming.

If you want your child to grow up to be big and strong and also have excellent health you need to do your part as a parent and make sure that your child is getting all of the nutrients that they need. This task can be somewhat difficult at times but it is important that you remain determined and persistent.

Nutrition Basics

It is very important that you are aware of how important proper nutrition is as a parent and that you are knowledgeable of how to properly give your child nutrients.
The following chapter will go over the importance of properly nitrating children. You will also be provided with a few tips and guidelines that you should consider following.

If you do not help your child by steering them towards healthier eating habits they will surely have negative effects on their health that you will notice later in life. Providing your child with well-balanced nutritional meals will help to prevent certain eating disorders and other issues such as anemia or obesity.

The following are some examples of why proper nutrition is so important:

Childhood Obesity Prevention

As mentioned before, it is extremely important to make sure that your child eats healthy food that is full of nutrients, especially in their earlier years. That is why it is so shocking that roughly twenty-five percent of children in the United States that are between the ages of two and eighteen years old meet the criteria to class them as being overweight. That is quite a bit of overweight children. It may be hard for you to believe but that fact comes straight from the CDC so start believing! The scary thing is the fact that overweight and obese children have a much greater risk of developing health problems later on in their lives. They will be at risk for joint issues and pain. As well, they will be at risk of getting serious problems such as cardiovascular disease or type 2 diabetes. Teaching your child at an early age to eat healthy and choose a piece of fruit over a candy bar will greatly reduce their risk of experiencing these problems.

Healthy Growth

Optimal nutrition is vital for a child to grow in a healthy manner. It is important to make sure that your child is consuming the proper amounts of nutrient dense food such as fruits and vegetables to support optimal growth. Calcium is also very important. This nutrient will ensure that your child grows up to have fully developed and strong bones. Calcium deficiencies can have some very undesired effects on your child’s health so you want to make sure that you are giving you child adequate amounts of calcium.

Nutritional Breakfast

It is very important that you make sure that your child has a nutritional breakfast every day, especially on days that they have school. Studies show that children who have a nutritional breakfast before class do much better and can focus and participate much more. An interesting fact is that children who do not have breakfast or have a unhealthy breakfast are much more likely to have behavioral issues and problems learning while in school. On the other hand, children who are well nourished are much more likely to have better memory and problem solving skills.

Consequences of Improper Nutrition

As mentioned before, proper nutrition is extremely important for a child, especially in their earlier years. If a child does not consume the proper nutrients they will surely face certain issues in the years to come of their life. For example, lack of proper nutrition as a child can lead to problems such as having a shorter or slumped over stature. Another issue that these children may face is a delay in them reaching puberty and this can have a serious impact on the rest of their life. As well, children who are not receiving proper nutrition are at a risk of becoming dehydrated or facing certain health issues such as anemia. Their academic performance will likely be affected and this also can have lasting consequences on their life. Then there is always the fact that your child might become over-weight or obese. This can cause the child to experience serious health and social problems in life.

It is extremely important that you as the parent make sure that your child is getting all of the nutrition that they need. Your child counts on you to keep them safe and making sure that your child is eating right is part of keeping them safe. The best part is if you teach your child at an early age to eat healthy, they will likely continue to eat healthy, even when they are grown and have moved out. It may be a bit challenging at first to prepare healthy meals and get your child to eat it but it will get easier with practice and as you become more familiar with what healthy foods your child likes and what healthy foods they do not like.

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Introduction

You have likely heard the expression that owning your own product is the key to making real money online. That is true for a number of reasons. One of the key reasons why that is true is because, if you own the product, you can create a sales funnel that you control and you profit from at 100% (or whatever amount you choose in regards to your affiliates, etc.). If you don’t own the product, then you can’t control the sales funnel, and you don’t profit from any additional sales made through that funnel.

It is a known fact that virtually every Internet marketer makes most of his/her profits via the back-end of the sales funnel, NOT the front-end.

In fact, some marketers are willing to take a loss on the front-end of the funnel, just to get new customers onto his/her buying list and to help make profits for his/her affiliates so that they are willing to promote his/her future product offers.

The real money is made on the back-end of the sales funnel because that is where the higher-priced offers are normally made.

Add in that the creator of the funnel usually makes 50-100% of the sales of these upsell offers, and it’s no wonder why most Internet marketers make most of their revenues from one-time offers or OTOs.

Therefore, if you want to make considerable money as an Internet marketer, you have to have your own product and you have to control the sales funnel.

If you don’t do that, you will likely never make considerable profits online, as affiliate marketing limits you to whatever the product owner and sales funnel creator decides.

You may be wondering how to go about creating your own sales funnel. Fortunately, this book will help you to know exactly what a sales funnel is, how to create one, and how to maximize its potential so you get the most profit possible from it.

Chapter 1: Be In-charge of the Buying Process

As mentioned in the Introduction, if you don’t control the sales funnel, you are at the mercy of the one who is in making profits online. This is why most Internet marketers say that you must sell your own digital products (and, essentially, control the sales funnel) to really profit online.

Thus, you need to control the sales funnel by creating your own digital product and setting up the funnel.

When creating a sales funnel, you really are creating two or more offers, since you need to be able to offer your prospect or customer another offer on top of the original or main offer. This is usually considered an upsell or one-time offer (commonly referred to as an OTO).

However, it is now quite common to have a sales funnel where you have far more than just two offers.

You can have anywhere from three to ten or more offers in one funnel, composed of upsells (advanced or more enhanced versions of the main product) and downsells (advanced or more enhanced versions of the main product, but not as advanced or enhanced as the corresponding upsell).

There are really only two rules regarding sales funnels and corresponding upsells and downsells: The one-time offers (i.e. upsells and downsells) relate to the main product offer in some way so that you add more value to the main product offer, and the one-time offers are optional purchases and NOT necessary to enable the main product offer to fulfill the value it is supposed to as described in the product’s sales letter.

Thus, you can create a sales funnel composed of several different offers that will enable you to earn profits with each purchase.

Not every customer who buys the main offer will buy any of the upsells, but it’s likely some will, as it has been shown through research that people are more willing to buy cross-sells and upsells right after they have purchased a main offer.

This is the same buying principle that leads a person to buy fries and a soft drink along with a hamburger (i.e. cross-sell) or to buy a more advanced version of a gardening tool to get more value from it (i.e. upsell).

The more people you can get to buy your main offer, the greater the chance that they will buy one or more of your one-time offers, since they have already purchased your main offer.

This is especially true if you provide a “downsell” to the corresponding “upsell,” as it’s also been proven through research that if you present a similar offer to a previous offer for a lower price, many consumers will purchase it, thinking they are getting a great deal.

This is all the more reason why you need to take control of your sales funnel and start getting qualified traffic to it today.

The sooner you start doing this, the sooner you will start building up your online income, not only via more sales from your sales funnel, but also via the increased number of customers to your buyers’ list.

Chapter 2: It All Starts At The Squeeze Page

The very start of your sales funnel needs to begin with the squeeze page. A squeeze page is just a Web page that offers the visitor something of value, such as a report on a specific topic of interest, in return for the person’s contact information (usually the person’s name and email address).

The idea behind the squeeze page is to entice the visitor to willingly give up his/her name and email address so that you can follow up with him/her later with other relevant and useful information so that you can build a relationship with him/her and show that you are an expert in this industry or niche.

Once the person feels comfortable with you and feels you know this industry or niche well, he/she will be more likely to purchase the offers you recommend to him/her. These offers should consist of your own products, as well as affiliate offers that you endorse.

Of course, as mentioned before, the greatest online profits come from products you own, so you really want your subscribers to become comfortable with you so that they will purchase the offers in your sales funnel.

This is where the bulk of your profits will come from and, if you build the relationship properly and don’t abuse their trust or time, it’s certainly possible that they will purchase from you repeatedly whenever you offer a product offer of relevance to them. This is how you can build your online income over time.

Therefore, you need a product that you can offer to your squeeze page visitor for free in order for him/her to be willing to give up his/her contact information. You can either create this product on your own, use outsourcers to create it, and/or use private label rights (PLR) products to create it.

The main point is that the information must be valuable to the subscriber and the squeeze page must indicate exactly what the prospect will be getting when he/she submits his/her contact information.

Therefore, if you plan to provide a mini-report or mini-ebook on how to get more qualified traffic to your website, your squeeze page must indicate this, and your autoresponder needs to send the link to download that report or send an email with the attached file as soon as the subscriber has sent his/her contact information (known as single opt-in) or after he/she has confirmed that he/she wants the report (known as double opt-in).

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Chapter 01 - Aerobic Exercise – Why is it Beneficial?

We are always reminded that exercise could do wonders for the body. Aerobics, a kind of exercise which helps your body use more oxygen while maintaining your target heart range, can definitely help a person live longer and healthier. There are studies showing that 30 minutes of aerobics every day would benefit the body a lot.

Performing regular aerobic exercises would gradually make the heart larger. A bigger and larger heart would be able to provide more oxygenated blood which can be used by the muscles. This could also mean more energy whether for longer or shorter periods of exercise or physical activities.

• Weight loss

Aerobics and any kind of physical activity could surely help control and reduce weight. It is most successful when combined with a healthy diet. Including physical activity and exercise with your daily routine will surely help you achieve better built, healthy lifestyle and increase in energy. Aerobics would help your body burn the calories consumed and prevent them from becoming accumulated fats.

• Stronger resistance against sickness

Aerobics can boost the body’s immune system. This would prevent illnesses like colds and flu from happening. It could also help the body manage existing health problems like high blood pressure and blood sugar. Excessive weight and obesity could cause serious health problems like diabetes, heart disease and stroke. Aerobics could help in reducing the risks of these diseases. This kind of exercise could help in clearing the arteries of the heart from bad cholesterol.

• Elderly benefits

Aging could have different effects on the body and exercise could help you deal with these changes. It could help your body become stronger and more mobile when you grow old. Common problems of the elderly would be flexibility and mobility.Aerobics and maintaining other forms of exercise even when older would help reduce these problems.

• Increase in stamina and energy

Contrary to what some people think, aerobics and exercise wouldn’t leave you breathless and less energetic. It could boost your stamina and energy. Continuous and regular exercise could result to muscle development and increase in body endurance. Aside from that, aerobics could also reduce fatigue and decrease shortness of breath. Aerobics could help the body achieve better sleep at night, making the person more energetic and fresh the next day.

• Promote better mental health

Exercise does not only calm and help the body, it could also help in boosting a mood of a person. Achieving better health and physical results through aerobics could increase self-esteem and self-confidence. It is even used to reduce stress, anxiety and depression.

Aerobics have numerous benefits. In fact, some would say that aside from physical and mental benefits, aerobics could also help in improving sexual performance. There are also different types of aerobic exercises which could capture the interest of people with different ages and characteristics.

However, aerobics may not be safe for everybody. Those with certain illnesses and those that are pregnant should take necessary precautions when performing aerobic exercises. Before trying any aerobic routine, it is important to consult with a doctor first especially if you have an existing or past medical condition.

Chapter 02 - Types of Aerobic Exercises

Aerobics is one of the most popular types of exercises in the market. Its use of music, dance, equipment and other facilities have contributed to its popularity. Aerobic exercises are workouts that intend to increase the heart rate for a period of time. This would cause the body to have higher intake of oxygen which would result into better blood circulation, weight loss, faster calorie and fat burning.

Other physical activities can also be considered as aerobic workouts, like swimming, running, walking, jogging, and cycling. An aerobic exercise would start with a 5 to 10 minutes of warm-up stretching and exercises. After the warming-up, the routine proper would follow, lasting for about 20 to 30 minutes. The last part of the workout will be the cooling-down process.

There are different types of aerobic exercises for different levels of individuals. Skill, health and comfort are things to be considered when choosing what type of aerobic exercise would fit with the individual’s needs and abilities. Some of the types are :

• Low-impact aerobics

As the name implies, low-impact exercises don’t include activities which could harm the bones and joints like jumping and bouncing. Exercises performed had lower intensity, thus reducing the risks of injuries and leg overuse. In this exercise, one or both feet should always be in contact with the ground.

With low-impact routine, you do not start with a high note. An individual could start performing the exercises on a slower rate and gradually increase its intensity. Low-impact aerobics is ideal for seniors, obese and overweight individuals and of course, pregnant women.

• High impact aerobics

High impact aerobic exercises use different movements. It could include jumping, turning, shuffling, doubling, etc. This kind of workout intends to develop the abdominal area, calf, and also the cardiovascular system. If an individual is agile and active prior to working out, then high-impact aerobics may be the best option. But for beginners, slower and low-impact exercises is recommended first. When the individual is already comfortable with this low-impact level, then it would be safe to proceed with the second level. Keep in mind that doctor’s discretion is always important.

• Step Aerobics

Step aerobics uses step benches for working out. This kind of aerobics is actually low in impact. There are studies showing that step aerobics can help a person reduce weight, given the fact that its impact is only half of the impact used when riding a bike at home. Overall, this process or workout is dedicated for the development of the lower body.

• Aerobic kickboxing

It is also called cardio boxing. This is one of the most effective workouts for losing weight. Although, aerobic kickboxing is tiring, its effects on the body are great. It could definitely help in building more energy and longer stamina. It is also called cardioboxing and can burn about 800 calories in an hour.

• Water aerobics

Another low-impact exercise but delivers huge results, whether it is for weight loss or improving over-all health. Water aerobics, according to experts, burns calories faster compared with land-exercises because of the water’s resistance.

Chapter 03 - Wading In Water Aerobics

Physical activities like walking, running, dancing and swimming can be considered aerobics. Aerobics are exercises which increase the heart rate and at the same time pump more oxygen into the blood vessels. There are different kinds of aerobic exercises which can be defined based on the equipment used in the workout program. Water aerobic workout is an example of an aerobic workout.

Water aerobics or aqua aerobics can also be referred to as waterobics. This kind of workout is usually performed in a swimming pool with waist-deep water. It could be in an indoor or outdoor pool, with water temperature of 82º F to 86º F. Come to think of it, the most common form of waterobics is swimming. Water aerobics would focus on building body strength, flexibility, balance and providing a cardiovascular workout. Its one session usually lasts for about 40 to 50 minutes.

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Foreword

Organic foods are extremely popular because of their offered health benefits. Unfortunately, not all are aware of this as some are used to eating conventional foods. Others don’t like to eat organic foods because of its cost. But, what they don’t know is that these foods can offer them more health benefits, which can help them fight diseases and other health risks that may cause death.

In this book, you will know everything about organic foods and why you should consider this kinds of foods in your daily meal. These foods may be quite expensive, but there are ways on how you can save money from buying such foods. This book will show you how to buy organic foods, how to grow your own, and what benefits you could get from these foods.

Chapter 01 – Basics of Organic Food

Organic foods have become very popular. However, knowing the maze of organic food benefits, labels as well claims can be confusing. In fact, there are many people who asked if organic foods are really healthier or not. But, why you should consider organic foods? Are they beneficial to your health? Well, whatever your questions are, it is important to know about organic foods.

Organic foods, as its name implies, are produced through organic farming. Nowadays, many countries promote organic farming as more and more people are seeking for organic foods that would provide them long-term health benefits.

Healthy eating can offer you healthier life. But, for you to achieve this, you should eat more vegetables, fruits, good fats, and whole grains. However, some have questions about the safety, sustainability and nutrition of organic foods. So, what does organic means?

1.1 Organic Foods Defined

Organic refers to the process on how products are produced and grown. Particular requirements should be maintained and met so that products will be labeled as organic. The organic crops should be grown in safe soil. They should have no modifications and should remain separate from the conventional products. When it comes to producing organic foods, farmers are forbidden to use bioengineered genes or GMOs, synthetic pesticides, sewage fertilizers, and petroleum-based fertilizers. In terms of organic livestock, this should have access to outdoors and must be given organic feed. They will not be given growth hormones, antibiotics or any by-products.

What are GMOs or Genetically Modified Organisms?

GMOs or GE foods are animals or plants in which their DNA has been changed. Such products have undergone tests to know their effects on the environment and humans. In several countries, organic products don’t intentionally contain GMOs.

1.2 The Perks of Organic Foods

Organic foods offer a wide range of benefits. Several studies show that the organic foods have more beneficial nutrients than the conventionally grown foods. Moreover, people who have allergies to preservatives, chemicals or foods often seek for their symptoms reduced when they only eat organic foods. Aside from that, the best thing about organic foods is that they contain lesser pesticides. These pesticides are chemicals including herbicides, insecticides, and fungicides. Such chemicals are used in the conventional agriculture and the residues remain in or on the food you eat.

1.3 Understanding the Organic Food Labels

Once you have considered organic foods, there are several terms that you should understand in order for you to make the most of these foods. When shopping around, keep in mind that natural foods are not equivalent to organic foods. Natural foods don’t have any production standards that must be met.

Organic foods, on the other hand, have certification that they have met the set of production standards. Such standards may vary from one country to another. For instance, in US, organic foods have USDA Organic label. This indicates that the food is hundred percent organic. There are also other labels offered on the organic foods in other countries like Canada and Australia. So, depending on your residency, make sure that you know the organic food labels for you to ensure that you are getting the right foods.

Chapter 02 - Why Organic Food is Essential?

No matter what type of diet you are into, organic foods should be your priority. Considering organic foods is an effectual option for planetary and personal health.

Purchasing organically grown foods that are free from harmful chemicals and bursting with more taste and nutrition should be considered by all people across the globe as this can be the key for them to have a good health. But, what are really the reasons why you should eat organic?

There are many reasons why you should switch to organic foods today, these are as follows:

Top Reasons Why You Should Settle with Organic Foods

- Avoid Chemicals

Eating organic foods is the only key for you to avoid any harmful chemicals that are present on commercially grown foods. Over six hundred active chemicals were registered for agricultural us in the US and billions of pounds were used every year. However, because of organic farming, using such chemical were reduced and were only used to conventional foods. That is the reason why you can be assured that you are safer with organic foods.

- Benefits from More Nutrients

Organic foods have higher content of beneficial nutrients compared to other foods. These foods contain nutrients including mineral, micronutrients, vitamins, and enzymes. The reason behind it is that the soil used is nourished and managed with sustainable practices by production standards. So, expect that you will get more nutrients once you have considered organic foods.

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Section A:

Fundamentals Of Public Speaking

Chapter 01 - An Insight into Public Speaking

Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal.

The diversity of opinions today, which are often controversial, has increased the need for public speaking. People need to voice out their views to function well in society. For some four thousand years, public speaking has been the key in building and keeping a democratic society and way of life. Its influences are vast and affect almost all aspects of life, such as the way we think or act. It is also used in court proceedings, in congress, and even in the plain setting of a classroom.

Speaking in public can sometimes be a real challenge, if not a source of embarrassment; not only to normal people, but even to persons of high rank such as scholars, doctors, artists and entrepreneurs. They may have hesitations in facing an audience, often accompanied by sweaty palms, stuttering, and the tip-of-the-tongue phenomenon. These dilemmas often cause untold problems to the speaker (especially in self-expression) and unpleasant effects to the audience.

You probably got this book because you are up for a speech delivery soon and you need valuable tips. Or perhaps, you saw the link between success and effective speaking, and have realized this can help you. Hopefully this book would do just that.

Technical terms or jargons in public speaking are explained here, and in a humane way, to help you grow as a good public speaker.

There are scores of books on public speaking. But few really give practical help. This book aims to do what other books have not in terms of giving direct beneficial information.

Careful thought has been given to people who really love to speak publicly but do not have the luxury of time to prepare for such. This will help you make your next speech a great one, and become better with each succeeding speech. It aims to help people write and deliver an interesting, clear, and cogent speech quality. This book also tries to answer the questions and fears of the occasional speaker.

Included also in this book is a summary of experiences in public speaking, and how they have led to success.

Aristotle said “a speaker needs three qualities – good sense, good character, and goodwill toward his hearers.” Thus, public speaking is also about developing speakers, and ultimately, decent human beings.

Whether the speech is short or long, the same rules apply, like the rule of preparation. The habit of preparing makes good speakers. Some would say that they speak from “inspiration,” when in fact they have been preparing their speeches all their lives.

Chapter 02 - Public Speaking and You

Some people are born speakers. Most are not. Hence, you are not alone when you say that you do not enjoy making speeches and speaking in front of a large audience. Stage fright is inevitable. Actors are always nervous to a certain degree before every play.

Perhaps you think your career does not entail public speaking. Well, this is where you’re wrong because no matter what your job is, public speaking ultimately will come into the picture in some ways. This chapter, therefore, focuses on the significance of public speaking in our daily lives and on some specifics of the communication process.

Four General Types of Public Speakers

CATEGORY CHARACTERISTICS

The Avoider

Does everything possible to avoid facing an audience. In some cases, avoiders seek careers that do not involve making presentations.

The Resister

Becomes fearful when asked to speak. This fear may be strong. Resisters may not love to speak in public, but they have no choice. When they speak, they do so with great reluctance.

The Accepter Can do presentations but is not that enthusiastic to do them. Accepters occasionally give presentations and feel good about them. Occasionally the presentations can be quite persuasive, and satisfying.

The Seeker

Always looks for opportunities to speak. Seekers understand that anxiety can be a stimulant that fuels enthusiasm during presentation. Seekers work hard at building their professional communication skills and self-confidence by speaking often.

What Roles Can Public Speaking Play in Your Life?

Success in public speaking can open a whole world of opportunities for you. It can help you conquer new frontiers. It can broaden your horizons through personal development, influence, and advances in your profession.

1. Public Speaking Improves Your Personal Development

In Abraham Maslow’s hierarchy of needs, realizing man’s self-worth ranks the highest. Giving speeches helps the speaker realize self-worth through the personal satisfaction he experiences whenever a good speech is given. The speaker becomes more confident especially when the audience responds positively. It also reduces anxiety when asked by an authority to speak in front of some people.

There was once a student who dropped a course five times because he hated speaking in front of the class. But after a self-study on building up confidence, he decided to give public speaking a try and was successful. In fact, he came to enjoy the experience and even volunteered to give more speeches.

Through public speaking tools like research, conceptualization, and organization, you have a systematic and effective way of presenting your ideas; and thus, you will be able to express yourself better. You will also become more open to other people. Furthermore, speaking skills put you in a more significant role as you talk with people of high standing. Lastly, public speaking satisfies your sense of achievement when the audience accepts you warmly. This reflects your level of communication skills and acumen. All these contribute to your self-esteem.

2. Public Speaking Influences Your Society

It is not only you who can benefit from the art of communication but society as well. Most governments heed the voice of their citizens; with proper communication skills, you can represent the public in voicing out your rights and opinions.

An example of this would be a community discussion. Usually when a neighborhood holds regular meetings, it discusses certain issues or courses of action. In the discussion, various opinions are expressed and there you have a clear interplay of public speaking.

People from all walks of life need to speak in public, whether formally or otherwise. From kids reciting in school, to folks in a town meeting, to citizens voicing out national issues; from a plain market vendor, to a president of a company. There is really no way you can avoid public speaking.

3. Public Speaking Advances Your Profession

Public speaking can help in your career, and eventually, your finances. Usually, success is gauged by answers to questions like, “How long have you been in your job?” or “Do you hold an MBA degree or something similar?” However, researchers have proven that the best indicator of success in any profession is whether the person is often asked to give speeches. Those who give more speeches tend to have higher salaries than those who give less or no speeches.

Take this average engineer. She enrolls in a public speaking seminar that teaches two hours a week for six weeks. After two months, she is promoted to senior engineer! Her boss has been noticing her superb presentations.

The longer you work for an organization and the higher you climb the organizational ladder, the more your boss will ask you to preside over meetings and to give talks to the staff and subordinates or the clients. The higher your position, the more your responsibilities in leading people under you; and the more you must speak effectively. A manager once said, “From the chairman of the board to the assistant manager of the most obscure department, nearly everyone in business speaks in public or makes a speech at some time or the other.”

Aside from big organizations like IBM and General Motors, small organizations and businesses in the country also need workers who are good public speakers. Take the high school coach, for example. If he is not persuasive enough to tell the school board that new gym equipment is needed, the school athletes might have to bear with the old gym equipment.

In the same way, if parents are not convincing enough when they complain about a school dress code, their children may end up still wearing uniforms in school. If salespeople cannot explain their products with a convincing sales pitch, then fewer people would buy their products. This is also true for nurses, doctors, firemen, police personnel and other professions. Even employees of General Motors meet regularly to make group decisions that they will present formally to management.

The bottom line is this: Whichever road you take, you will encounter instances that require you to speak in public.