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Introduction

You won’t be great at Internet marketing unless and until you condition your mind for getting into business and then making the most of it.

Any trade is a very difficult topic to understand. But that could be something someone wants to do. So, how do you do that effectively? Here are some great tips on how you can become that attracting magnet as well.

Chapter 1:

Creating the Mindset for Your Internet Business

Summary

Building your mind to understand that this is what you want to do.

Creating the Mindset for Your Internet Business

We all have heard how many people have become successful in their internet business. Perhaps, you have also tried getting into the online market yourself but unfortunately, you were not able to succeed unlike the others.

Starting a business online is just like starting a physical business, except that you will have to do all your transactions online and you are able to reach a global market. The same difficulties may also be experienced when starting an online business although you do not have to worry about putting up establishments or renting stalls.

However, one thing is the same for all different types of businesses so that they can become successful – the right mindset. When you do your startup with the right approach then you will be able to get ahead in the race.

What are the qualities that you should possess in order to succeed in an online business?

Before you go about things, it is also important that you have the right knowledge when it comes to doing an online business. You cannot just take on the offensive side without making the right plans. The lack of planning when it comes to taking actions into your business, without that you are likely to fail in the industry.

Starting up any business, whether online or in the physical world, would also need a lot of determination. Although people may say that fate determines how your business would go, you can actually alter the destiny of your company, especially if you are determined in making it successful. It is very important that you take away all the negative vibes that you have and feel confident about what you are about to undergo.

Discipline is also needed to become successful in your online business. In a physical business, you will have to get up every morning to visit your establishment and see how things are going around. When you have it online, you can check out any transactions anytime of the day giving you more freedom when it comes to managing your time.

However, this would sometimes make one lazy and complacent on the comings and goings of the business. Since you can have the luxury of time, you are likely to put off the things you would have to do for the day and instead get them done tomorrow. Transactions are also made online and various tools can be used to make managing of the business a little easier. This enables you to manage the entire business on your own and without the need of help from any other person.

Unfortunately, you could not have anybody else with which to entrust the transactions of your business and you cannot get help in case you are not able to fulfill your role.

While the right mindset in having an online business would make you more likely to succeed in the undertaking, you must still remember that it is not a walk in the park. You would still need to exert some more effort as you would in a physical business to ensure that you succeed in your online business.

Chapter 2: Your Internet Business – How Far Can It Take You?

Summary

Open your eyes to how far Internet marketing can take you.

Your Internet Business – How Far Can It Take You?

Now that you have already decided on setting up an internet business, you may be asking where it can take you. It is normal to feel a little hesitant during this phase, especially if it is your first time to try out on this venture. You may feel a little stressed out about the whole thing but do not worry, you will be able to manage everything.

Where the Business Can Take You

Any type of business can bring you success, whether it is an online set-up or a physical store, if it is managed the right way. Remember that it does not only take time to reap good benefits, it would also need some effort from you. Toiling around does not increase your chances in having a successful internet business (although you may take lots of breaks if you want to).

When you have become triumphant in your online business venture, where does it lead you? Most people would agree that it will give one the most freedom when it comes to managing your time. If you are the type of person who would love to stay at home and be with the kids and family, this is definitely the best job for you. In addition to that, you will already have the luxury of time to do all the things you want to do but neither had the time nor the money to do so.

Not only is it beneficial for you in terms of your time, you will also start to experience financial freedom. Of course, it is what we all want. Reaping lots of cash without having to work too much for it is definitely a tempting offer and the closest way to achieving this goal is through a successful online business. People Who Have Succeeded

Although most of us are hesitant about having a business online, many people have bravely took the risk and reaped many great benefits because of it. All their efforts have paid off as they already start to experience having financial freedom and the luxury of time to do the things they want.

What is Their Secret Formula?

These people did not have lots of experience in marketing or handling a business. However, the courageously took the risk and the uncompromising determination that they possessed proved the decision right as they became successful in their business venture and continue to enjoy the advantages of it.

For this reason, there is no place for you to have apprehensions because it is possible that you also achieve the same thing as they did. If you are equipped with courage and determination to undergo this seemingly daunting (but not really) task of taking on an online business.

If you read on, you will be able to get some more pointers that you can add to your determination and mindset to help you become triumphant in having a business online. Now that everything is within your reach, you must grab the opportunity that may come only once in your life.

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Chapter #1 - Why You Need a List

Before you dive deeper into this eBook, you should begin to embrace the fact that you, and any other person who is involved with Internet marketing, need a list. It is just that simple. You cannot have Internet marketing without list building, they go hand in hand!

Email lists are extremely vital to the success of a business, and when used properly, they become the heart and soul of your Internet marketing efforts. To be perfectly honest, if you do not have a list, you are only hurting yourself! Lists bring money, and without them, you are missing out on many opportunities to make money. However, you may still be questioning why you should invest time into building a list. Well, let’s briefly examine some truths about consumer behavior.

Consumer Behavior

Research has shown that potential customers may not become conversions through the first encounter with your brand. They may be interested in your products and/or services, but sometimes they are unable to finalize their purchasing decision at that exact moment.

This could be because they are not ready to purchase due to multiple factors such as:

1. Lack of money at time of exposure

2. Lack of product information

3. Trust in the brand

You must realize that customers who come into contact with your brand may be in different stages of the sales funnel, and that has an influence on whether or not they purchase.

Also, with so many products out there, people are often looking to compare offerings before they take action. However, that does not mean that they are out of the question for a sale in the future... that is unless you have no way to reach them again!

Without A List, You Are Losing Money

Lists allow you to acquire contact information from these prospective customers. By obtaining this contact information, you are essentially giving yourself a way to stay in touch with the people who have already expressed interests in your company. These people are often only one more interaction away from a sale!

Without a list, you are essentially allowing your competition to become more appealing as your prospects continue to browse the Internet. You DO NOT want to let your customers get so far away from your product that they ultimately dismiss your offerings when it is time to purchase. A list will give you the opportunity to stay in touch with those who have already expressed an interest in your product, thus allowing you to offer up a friendly follow up that will help move customers along towards making purchases.

What Lists Bring To Your Business

Lists also allow you to maintain a relationship with your existing customers. If you are on the mailing list for any company, think about how you personally interact with these brands through their mailing lists.

Here are three common things that companies use lists for:

1. They sometimes send you specialized offers based on your past purchases

2. They may remind you to purchase items that you left in your cart

3. They may ask if you are interested in attending an event Whatever the case may be, they are keeping the interaction going so that they remain top of mind. And if they do it well enough, you will purchase more items with them! Truth be told, marketing to repeat customers is often the best way that you can drive sales. There is money that you are missing if you have not chosen to implement a marketing strategy that involves using a list. However, if you are reading this part of this eBook, you have already taken an important step in ending this detrimental cycle. Now, let us get deeper into how to build a list.

Chapter #2 - Picking an Autoresponder

There was a point in time where building a list and maintaining it required a great deal of manual work. Before the autoresponder, people who wished to maintain a list were faced with the daunting task of adding contact information, crafting messages, sending messages, etc.

Companies would spend so much time maintaining communications with their customers that would take away from other aspects of their business. Thankfully, this is no longer the case. The autoresponder has streamlined this aspect of businesses.

When you set out to begin building a list, one of the most important things to have in place is an autoresponder.

An autoresponder allows you to acquire, store, and communicate with your leads. Once you capture a lead, your autoresponder will allow you to get the most out of your lists.

Why You Should Use a Professional Service

Before we get into what you should do with an autoresponder, here are some reasons why you should choose a professional autoresponder service: 1. Professional autoresponders offer many benefits. They ensure that your message is deliverable by offering spam filter checks that will alert you if your email is likely to be sent to your customer’s spam folder. Overall, it is the goal of the autoresponder service to ensure that your messages have maximized delivery. Without a professional autoresponder, you run the risk of failing to recognize potential errors.

2. Aside from automatically capturing leads for you, autoresponders will take care of any opt-out/unsubscribe requests, which will free up the time you may have spent trying to do this manually.

3. Professional autoresponders frequently backup your lists, which significantly decreases the chance that you will lose your list. After investing time in building your massive list, the last thing that you want is to lose your list to something unexpected.

4. As stated before, there are a number of advantages to using a professional autoresponder. If you plan on keeping track of your open rate, opt-out rate, response rate, and things of that sort (which you definitely should be doing to increase the effectiveness of your campaigns), a professional service will provide analytics for those areas.

Some of the most popular autoresponder services that are available are: Constant Contact, AWeber, MailChimp, OfficeAutoPilot, Infusionsoft and iContact.

If You Want To Host Your Own Autoresponder

The advantage of hosting your own autoresponder is that once you purchase the software, you own the program and you do not have to worry about additional fees. You do not have to pay a company to run this software and you will not incur monthly charges.

If you are interested in taking this route, check out these autoresponders:

1. Interspire

2. arpReach

Ultimately, keep in mind that this option will require more work on your part to ensure that you are maintaining your list. However, this may turn out to be an option for you.

Factors to Consider

When choosing an autoresponder, you should compare services and decide what is best for your situation. Some factors that you should compare are:

1. Usability: the interface should be simple enough for you to manage quickly and effectively.

2. Cost of service: make sure that the cost of the service is one that fits within your budget. Some services may even be free up to a certain amount of emails or may include trial periods.

3. Features: not all services provide identical features. For example, some give you the option to create your own email templates, others may be beneficial for split testing, some may have larger image storage, etc.

Whichever route you decide to go with your autoresponder, keep in mind that it is best to research different software and services thoroughly before making a decision. You do not want to lose time trying to transfer a large list to another system later on down the line. Choose the best option for your situation early on to avoid this pitfall.

Chapter #3 - Setting up an Opt-in Form

Now that we have discussed how to select an autoresponder, we can move on to setting up an opt-in form. An opt-in form is what you will use to capture your leads. You may have visited a site recently and noticed a pop-up form or even a form that has been strategically placed on the website encouraging visitors to join their mailing list. That form you encountered is the opt-in form.

When a user fills out your form and decides to opt-in, they are giving you permission to send emails to them. Some autoresponders will provide what is known as a double opt-in, in which a user will receive a confirmation email to make sure that you have the correct information. If the service you provided gives you the option to use double opt-in, it is good to use this as it will help you filter out unresponsive customers.

Complying With The CAN-SPAM Act

By using the opt-in form, you are also complying with the CAN-SPAM Act. There is some confusion about what the CAN-SPAM Act means, but all that is does it set guidelines for marketers to send emails in a legitimate manner.

The CAN-SPAM Act requires marketers to obtain permission for sending emails from users. It also requires that you provide a way for users to optout in each email that you send. The process for opting out should be easy for the user; one click should allow the user to be removed from your list.

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Foreword

Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of getting on your own, getting your own business is fantastic.

It's the desire of a lot of individuals to leave their jobs and get to be successful business owners.

However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality?

It’s really exceedingly crucial that you bear this entrepreneur mentality to succeed in business on your own…because most of the principles you'll need to succeed are based off of being a true entrepreneur.

And there are gigantic differences between that and an employee mentality, I’m not pulling your leg …and we will look at it here.

Think Like a Boss

Develop The Right Mindset To Transition From Employee To Entrepreneur

Chapter 1: Which Mindset Do You Have

Synopsis

Many small business owners and enterprisers got their beginning as an employee. They worked for somebody else. The issue is, if you’ve been an employee for years, it may be difficult to shake of the bonds of the employee mentality.

What does this mean?

If you've an employee mentality, you're more likely to look to other people to tell you what to do. You’ll find it difficult to take responsibility for the success and failure of your endeavor.

You see, as an employee, you've no say about how the business is executed. You just work hard to prove your value so that you can stay employed.

Which One Are You

If you're an entrepreneur or business owner, you think much differently. Essentially the buck stops (and begins) with you. You're responsible for the success and failure of your endeavor. And you are the one who makes all the huge decisions (including who to designate littler decisions to!).

To discover if you're thinking like an employee or an entrepreneur, take this fast quiz:

- Do you confine your tasks/responsibilities to a subset of what is required for your business to flourish?

- Do you base your life-style on your revenue?

- If a money setback happens, do you shrink your budget to adapt to the reduction in revenue?

- Do you constantly seek outside advice to make even daily decisions?

If you responded “yes” to most of these queries, chances are you've an employee mentality. Here’s why those with an entrepreneur mentality would answer “no.”

Do you confine your tasks/responsibilities to a subset of what is required for your business to flourish?

Entrepreneurs understand that occasionally they have to do things in their business that are “higher up” or “beneath” their skill level. Their mental attitude is if it has to get accomplished, get it accomplished

and they're not adverse to bundling up their sleeves and getting their arms dirty.

Do you base your life-style on your revenue?

Entrepreneurs will seek to develop their business, enlarge their line of products and broaden their services when money setbacks happen.

They don’t let themselves get to be or remain a victim of fiscal conditions.

If a money setback happens, do you shrink your budget to accommodate the reduction in revenue?

Entrepreneurs send out the payments for themselves first. They center on bringing in the money that supports the life-style they want and invest the rest into their business. That stated, they're likewise cognizant of and accept the fleeting sacrifices that may need to be made in order to achieve a goal.

Do you constantly seek outside advice to make even daily decisions?

Entrepreneurs handle their time and take responsibility for their actions. While they might seek out mentors to guide them to expanded growth, they're in control of their day-to-day actions and don’t need somebody else to tell them what to accomplish or prompt them to accomplish it.

Let’s look at some more differences Monday mentality

- Employees fear Monday. (Or, whatever the beginning day of their work week is.)

- Entrepreneurs are not bolted into a work week. They approach each day as a different chance to go after their dreams.

It’s not my problem mentality

- Employees have this mentality they view everything on the job by whether or not it's their problem.

- Entrepreneurs view everything as their duty as they have ownership of what is happening in their business.

T. G. I. F. (Thank Goodness It’s Friday) mentality

- Employees are constantly looking forward to their off days.

- Entrepreneurs are forever seeking ways to extend their business even when they're not “working” they're considering ways to extend their entrepreneurial talents. They look forward to each day!

When am I going to receive a raise? mentality

- Employees think that raises ought to come according to the calendar, instead of according to their work.

- Entrepreneurs seldom consider when they'll receive an increase. They realize that the more they work towards helping other people the greater their reward will be.

Oh no, what now mentality

- Employees set about meetings with an “oh no” mentality.

- Entrepreneurs set about meetings with a mastermind mentality.

They realize that excellent ideas come out of these meetings.

There are a lot more mindsets that we may compare. As a matter of fact if a few have come to mind for you as you read this write them down.