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INTRODUCTION

YouTube – You What?

Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”?

Is it, a catchy name for a catchy service?

Is it a marketing tool?

Is it a website for novice filmmakers?

The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose tradition-ally as:

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities.

The best part? YouTube.com is not too complicated to use, driving away hordes of novice users. In fact, the opposite is true. YouTube.com is easy to master. This website allows just about anyone to sign up for an account, upload, share video clips, and view other people’s video clips. Sounds neat, huh?

Just like many popular sites, registered members can rate videos, or find out how many times other people link to a video clip for their viewing pleasure. YouTube.com provides and publishes this informa-tion for your convenience, for its loyal fans. Have you heard about Netflix? The idea is the same. Netflix is an online video “store” if you will, like Blockbuster. Registered members can log in and rent videos sent directly to their home. They can also rate and review the videos they see.
That way, the public has a better feel for what videos are worth watching (and whether there are some videos they shouldn’t bother with).

The site can also tailor its recommendations to you depending on how many videos you rate. The big DIFFERENCE between a site like this however, a static site, and YouTube.com, is using YouTube, and you can watch video clips right from your home computer. There is no renting, no late fees and no charges to become a member.
Will you watch a full video? No. You will watch a video clip. In the ten minutes of time a user has to make a video clip however, you can be sure they will input as much valuable and telling information as they possibly can. So, a visit to YouTube.com is well worth it.

Is YouTube.com popular? Yes, and not just among the young. In fact, the young and old alike are enjoying their newfound “celebrity” status by posting their own video clips to the Web. And, speaking of celebrities… YouTube is popular among web fans, your average Jane or Joe, and celebrities getting in on the action. Just like MySpace.com attracts many public figures interested in connecting with their fan base and audience, so too does YouTube appeal to the same crowd for similar reasons.

Alanis Morissette (a well-known singer, just in case you don’t know) just did a spoof of Fergie’s (another young hip-hop singer) “My Humps” video. It’s pretty funny, if you have a good sense of humor. “You love my lady lumps?” What isn’t funny about that? Even if you never heard the original song, you will get a good chuckle out of it. It is also a great example of a good video, and you can use it for a model when trying to create your own video clips for YouTube (we’ll get to that later).

Check it out:

https://www.youtube.com/results?search_query=My+humps+alanis+
There is no cost just to listen, and you will learn a great deal.

Of course you can just type it (my humps) into Google and find about another dozen sites promoting the video. While YouTube.com is fun, it can also be an extremely useful tool for promoting your business, your website, and for networking and connecting with people around the globe. So why write a guide on YouTube? I’ll tell you why…

Here’s the point.

YouTube isn’t just for fun, though we have focused so far on some of the funnier and entertaining features offered by the popular site. But, just as YouTube.com is fun, you can just as easily use it to promote your website, advertise your business or simply publicize what it is you have to offer. For that reason, people are jumping hand over heals to get their hands on it. Large corporations including CBS, NBC, Sony BMG and others, people that once opposed the site, are clamoring to get in on the action. The reason?

Millions of consumers are logging in every day to catch a glimpse of what YouTube has to offer…

YouTube may become the most popular Web 2.0 site on the Net. The sooner you get in, the faster you will start realizing the benefits YouTube has to offer.

Want to see just how useful YouTube.com can be to the ordinary politician, small business owner or marketer? Check this out:

https://www.youtube.com/results?search_query=obama

Consider YouTube.com a platform, one you can use to connect with users in a meaningful, directed and intimate way. YouTube.com offers something for just about anyone.
What does YouTube offer? Among the material posted on YouTube include many TV clips, multiple music videos, and much amateur content, content from bloggers, and content from Internet Marketers interested in getting in on the action. Celebrities, news organizations, and even musicians are now allowing users to upload short video clips of their works to this incredibly fast-growing website.

When Did It All Begin?

Here are the facts about YouTube.com as a business and rapidly growing enterprise. Started in February of 2005, the site gained massive media attention and popularity, in part because it was some-thing fresh and new. It also brought with it some controversy, as many of the more popular and successful websites do. Time Magazine suggested it was the most popular invention during 2006. Of course, it is not to say YouTube is not without its share of controversy. Quite the opposite is true. We’ll learn more about the ups and downs YouTube has experienced in the next section.

What is important for you to know now is YouTube is a power-house, a weapon anyone can use to gain free publicity. It even captured the attention of industry giant Google Inc.

Google Inc. bought the company for just over $1.5 billion dollars in late 2006.

Infusing the company and website with even more capital and resources, there is almost no limit to what YouTube can do in the future, and where it will take its customers.

Be aware, we’ll use the terms YouTube and YouTube.com inter-changeably throughout this guide. This is not because we can’t decide which is better, it just helps make the reading a tad more inter-esting. OK, now that you know “what” it is, I’m sure you want to know how you can jump on the bandwagon and become part of the next generation legacy YouTube has to offer, right? Here’s how…

How To Become A Part Of The Legacy

Everyone wants to be part of a legacy. If you bought this guide you are considering what exactly YouTube has to offer you. You can use it as a source of entertainment. If you are an entrepreneur, business owner or marketer, chances are you want to know how to use YouTube to connect with your target audience. The good news is you can easily to this. In fact, joining YouTube is easy, just as easy as it is to sign with other popular site.

Now, to get “in” on the action, you will need to register. If you just want to find out what all the fuss is about, you can tour the site and check out popular video clips free of chard. That’s right… you can watch videos free on YouTube, you don’t need to register.

But…

If you want to upload videos, promo your site, brand your name or get the attention of others, you will have to register. Don’t worry, registration is easy. We’ll talk more about that later too.

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INTRODUCTION

At first thought, the idea of holding your own teleseminar might seem as out-of-reach as starting your own professional basketball team. As you'll discover in the next few pages, however, that's simply not the case. Teleseminars aren't just for the likes of Tony Robbins, John Grey, and Suze Orman. In fact, thousands of internet marketers, small business owners, and solo professionals regularly use telesemi-nars to reach new audiences, establish themselves as experts, and create new products.

And so can you.

Some people charge thousands to teach you how to master the fine art of teleseminars, but you really won't need to spend that kind of money to learn the ropes. Teleseminars don't have to be flashy events with slick graphics, big-name speakers, and four-figure price tags. Instead, most of the best teleseminars are much more down to earth. They're a lot like traditional seminars, except that they are usually less formal and presented over a teleconference or bridge line rather than in person and at a physical location.

It's easy to see the advantage of teleseminars. You won't have to limit yourself to the number of people you can round up and lure into a hotel room or lecture hall. Instead, you can draw your audience from all over the globe and connect with them by phone.

And it doesn't have to be fancy either. In fact, any time you're on the phone, talking about your products, services, or on anything else related to marketing your business, you're conducting a teleseminar. Of course, you can also host teleseminars that are more formal and require more planning and care in execution. And that's what you're going to learn in this report.

First, I'm going to cover the basics of teleseminars: Why you should incorporate teleseminars into your marketing mix, how you should set them up and promote them for best results, and how you can leverage the power of what you have created. In a matter of days, you could be producing top-notch teleseminars that grow your busi-ness as well as your bottom line. Let's get started.

WHAT CAN TELESEMINARS DO FOR YOU?

From the day the first caveman tried to convince his cohorts how great saber-tooth tiger tasted once it had been cooked over a fire, humans have been “selling” their ideas to each other. The practice of sharing with and educating others hasn't changed. We just have a whole lot more options when it comes to choosing the medium.

With the ready availability of low-cost (or no-cost) long-distance service and conference call lines, teleseminars have become increas-ingly popular. Instead of spending thousands of dollars traveling to give an in-person presentation, you can meet your customers and prospects right where they are, without even having to change out of your pajamas. Here's what you can do with teleseminars:

Introduce new products

Get known in a new market - and get to know that market in turn
Explain how a product or service works
Interview experts and share their knowledge with your audience
Answer questions about your area of expertise

IN ADDITION, teleseminars can help you do the following:

Sell more. By presenting a sales presentation over the phone, you offer much more interactivity and a stronger personal connection than you can through a website or direct mail piece.

Create products. The calls themselves can be turned into products or classes. You can sell access to your live events, or you can record them and sell them later as CDs or audio downloads. And that's just for starters.

Get to know your audience. Being able to interact with your audience in real time allows an unprecedented level of market research, right in the moment.

Establish yourself. If you interview experts in your area, you will quickly be seen as an expert by association. Build your list. Teleseminars are popular ways to introduce yourself to a new market. It's easy to invite people to your free events -- and as they sign up, they become part of your list.

Create trust. Trust is crucial when you want to do business online. And one of the best ways to build trust with your audience is to interact with them directly. As they hear your voice live on the call -- and as they ask questions and get answers right then and there -- you become "real" to them and they'll be able to bond with you. This is something that's much harder to accomplish through sales letters and emails.

But what about skills? Don't you have to have some kind of “chops” to host a teleseminar? Stop wondering! If you have enough experience to start a business, you have enough experience to produce and host a teleseminar. Read on and I'll show you how.

PLANNING FOR SUCCESS

In order to pull off a great teleseminar, you'll need to plan for success. Sure, there are things that can go wrong, but if you plan your teleseminar well, most of them can be avoided. Let's review what you need to do to ensure your teleseminar will go as smoothly as possible:

1. Choose a good topic. Choosing a topic for your teleseminar is much like choosing a topic for a blog post. You don't want something too broad, or you'll have no focus. And you don't want something too narrow, or you will run out of things to say. Instead, you want to balance your need to cover new ground with your need to keep the length and breadth of your teleseminar manageable. For your first go-round, I suggest keeping things tight and focused. You should also plan keeping your call to an hour or so. Any longer and you may burn yourself out or run into more problems than you're prepared to deal with!

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Introduction

Due to the damaging impacts of negative behaviors, countless articles and books have been written on how to identify them, their triggers, and how to overcome them. There is no doubt that these efforts are commendable, and many people have been able to improve the quality of their lives by leveraging the tips in these materials. However, the fact that many writers and readers fail to see is that bad behavior is essentially the absence of healthy ones. Therefore, if good habits can be promoted, they will automatically eliminate and replace destructive ones.

This conviction is the reason behind this project. Health is the most important thing in this world. Sadly, many people don’t realize it until they lose it. The reality is that our health will deteriorate as we grow older and move towards the end of our lives. Nonetheless, we can choose to age gradually or look older than our real age due to poor health management. Healthy habits ensure that you will be able to stay more away from the doctor and have the strength to carry out your daily activities.

It is high time you prioritized your health. If you are sick, it is going to be difficult for you to achieve and live your dreams. Your loved ones need you to be healthy. If your physical health is affected, it will affect every other aspect of your life including your mental and social health. Life becomes colorless and meaningless when you are not healthy. What is the way out? Leverage the tips in this book.

Chapter 1: What are Healthy Habits?

It is logical to start this book by investigating healthy habits. Indeed, they are numerous. So, we will highlight the characteristics of healthy habits and remind you about what really matters the most in life.

What Matters the Most in Life

In the midst of the craze and rush of the modern world, many people forget the most important things in life. Many never learn to value those things until they lose them. It is this lack of getting our priorities right that is responsible for the rate of depression in the world today. Many people are unhappy despite the money and achievements they have. They keep wondering what is missing. The answer is not farfetched. They have forgotten how to live.

Here are some of the most important things in life that many people neglect.

Loved Ones

The desire to be rich and famous has made many people forget that it’s lonely at the top when you’re not there with your loved ones. Some people cry on the days they receive awards because they wish their friends, families, and any other person that matters to them were present. In reality, there are some situations in which we lose our loved ones to accidents.

However, in some cases, they leave us because we are selfish and don’t have regard for them. We are busy chasing our dreams while making them feel that they take secondary places in our lives. King Midas, in ancient Greek mythology, learned the hard way that no amount of treasure in this world could replace his daughter. You don’t have to lose your loved ones before you figure that out.

Happiness

Happiness is the greatest pursuit of man, even though many people don’t realize it. The reason you want to chase and live your dream is that you want to be happy. Sadly, many people get all they want only to realize that they don’t want what they got. In other words, they chased the big life because they thought it would make them happy only to realize that they felt hollow and empty after achieving their targets.

You don’t have to possess a private jet or wear expensive clothes to be happy. Enjoying the camaraderie of your loved ones is enough to make you happy. The issue is that many people have friends that don’t value them because of the things they don’t possess. Still, if you find yourself among people who love and respect you regardless of what you have, you will understand that happiness is in the simple things of life.

Health

Note that health is not simply the absence of diseases, according to the World Health Organization. It also refers to your mental and social life. Your health is very crucial to the quality of life you live. It is harder to be happy or enjoy the company of your loved ones when you are sick. So, you should never toy with it.

Your job schedule must not make you have less regard for your health. If you don’t treat your body well, it will soon “go on strike” or “evict you”. Your body is that landlord you shouldn’t mess with. It wants to be respected, and you will wake up to a rude shock when you aren’t doing what you ought to do.

Health is Wealth

Many people say the above maxim is almost becoming a cliché and losing its relevance. Nevertheless, it remains an important truthful statement that you can only treat with levity at your own peril. Health is wealth and there is no doubt about that. At least, you need it to make wealth. You cannot go to work if you are sick unless it is very minor. Even when it is minor, you will still find it difficult to be at your best when you don’t have sound health.

Moreover, you need to be healthy to enjoy your success. What is the point of making all the money only to spend it on sickness? You should take an “excursion” to the hospital once in a while to learn some vital lessons in life.

There are many rich people in the hospital who are there battling for their lives. They have money but they don’t have the sound health that money cannot buy.

The fact that you can afford an expensive meal doesn’t mean that you should buy it. You should consider the health implications of the things you consume rather than their prices. Success is only worth it when you are in good health and can enjoy it with the people that mean the world to you.

What Makes a Habit Healthy?

We will end this section by identifying the qualities of healthy habits in order to help you identify them and avoid destructive ones. Healthy habits have the following attributes.

Beneficial to the Individual in the Long Run

It is crucial to mention that a habit should be beneficial in the long run before it can be considered to be healthy. There are many things we do that gratify our desires in the short run but are disastrous in the long run. For example, smoking settles the desire to feel calm in the short run. However, it affects the lung and other parts of the body eventually.

So, if a habit cannot make you stay healthy in the long run, you shouldn’t let the short-term benefits blindfold you. Lack of consideration for the future consequences of an action will only bring tears and regrets eventually.

Beneficial to Others

When something is beneficial to you but hurts others, it’s not a good habit.

We have to be conscious about how our actions affect the people around us.

This is the reason the government of some nations restricts the activities of industries. The fact that a company is boosting the economy and raking in a lot of money doesn’t mean it has the freedom to jeopardize our health.

We should apply the same principle when evaluating our habits. For example, sexual promiscuity might make you feel good immediately.

Nonetheless, it will hurt your partner emotionally when he or she finds out.

In some cases, it might even affect the person physically if you infect him or her with sexually transmitted diseases from unprotected sex.

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Chapter 1: Why Create Physical Products

There are many attractive reasons to work online. There’s the freedom, there’s the potential for big earnings and there’s the sense of satisfaction that comes from choosing what kind of business you want to run.

But for some of us, the biggest draw of making money online is that sense of accomplishment. We love being able to tell people we’re ‘entrepreneurs’ and we get a thrill out of earning a living on the back of our own ingenuity alone. But perhaps you’re getting to the point where that isn’t quite enough? Because sometimes, selling digital products and running blogs can start to feel a little empty… while you might be creating value, at the end of the day you’re still just selling ideas and text and nobody actually gets anything physical to hold at the end of the day.

When you tell someone you’re an entrepreneur, what springs to mind? Most likely, they’ll imagine that you’re an eccentric inventor – someone who comes up with gadgets, gizmos, ideas and more and then uses those to make people’s lives better and make a bit of money on the side. We think about people like Arthur Fry – the inventor of post-it notes.

When you say: ‘nah, I run a website’, you can almost hear them deflate with disappointment.

Oh, that kind of entrepreneur…

Make no mistake – making money online is a fantastic way to earn cash while enjoying the lifestyle you want. And it’s incredibly skilled, talented and impressive if you can do it.

But at the end of the day, it’s not quite as exciting as creating a genuine, physical product.

Imagine being able to hold something in your hands that you dreamed up. Imagine being able to use it as part of your routine. And imagine visiting a Big Box store and seeing your product there on the shelf…

Imagine your product taking off and becoming incredibly popular. Imagine walking down the street and seeing lots of people using your item.

With a physical product you can quite genuinely change the world and make a much bigger impact than you can with an ebook.

Physical Products for Profit

But it’s not just about the noble cause of getting to feel that sense of accomplishment. Making a physical product also makes a lot of sense in terms of money.

That’s because physical products are still where it’s at when it comes to revenue and that’s not likely to change any time soon.

For starters, physical products have a much wider appeal and can sell to a significantly bigger audience. Even through ecommerce, physical products sell significantly more than digital products. Why? Partly it’s just because people like to hold something in their hands when they’ve spent money. Have you ever bought a digital product online and then felt immediately empty? As though you haven’t really gotten anything worthwhile for your money?

Now imagine trying to sell an ebook to people on the street. How many people would be likely to go for it? Or even be interested?

A lot of people would never buy an ebook and certainly not one on making money online. In fact, the vast majority of people would never consider that. They’re not getting anything tangible that they couldn’t find for free online, they don’t like reading books on their computers and they’re not interested in working online.

Compare that with a physical product though and you now have something with obvious value to a large audience. If it’s the right price, then there’s a chance anyone who passes on the street will be interested.

Imagine just showing your Grandparents what you make for a living. Show them a book you wrote on the computer and you’ll get an unenthusiastic ‘that’s nice dear’ if you’re lucky. Show them that you’ve made your own toy, gadget or item of clothing though and you’ll have genuine interest.

That’s the difference with a physical product.

And then you have the ability to scale. The most scaling you can do with a digital product is to get it on JVZoo or another affiliate marketing platform. That way, you can get countless other marketers helping you to promote your product in exchange for commission. That’s good – but it’s not quite as good as having millions of units selling through countless high street stores around the world…

Why Now is the Best Time

So with all this in mind, why is it that most people don’t create their own physical products?

Why is it that most people will settle for ebooks or just placing ads on a website?

The answer is simple: they think that creating a physical product is beyond them. The assumption here is that companies like Apple, Microsoft, Hasbro, Ikea, Nike… They make the physical products because they’re the huge, multinational corporations. They have manufacturing plants, patents, shipping deals, huge amounts of marketing and more – and they poor billions into market resource, focus groups, R&D and more.

So how can one person do all that? How can you possibly compete?

Well, that’s where things are changing. And that’s where all this gets very exciting.

Because right now, it’s actually incredibly easy to create and sell your own digital product. If you’re willing to make something simple, then there are options that will allow you to start selling physical products from your website today.

But I’m not just talking about those simple ideas. I’m also talking about the ambitious ones. Want to make your own smartwatch? Well you can do! Want to make some kind of device for opening jam jars and sell it from major stores?

Again, you have that option.

It takes a little bit of work – and that’s why I recommend creating an online business first and using that to bootstrap yourself (although we’ll see how you can avoid the need for doing that too).

Ultimately though, the web is the ‘great equalizer’ and has closed the gap in many ways when it comes to creating hardware. It’s now more possible than ever to not only do all this but to do it from the comfort of your home without ever stepping foot outside. You can outsource your manufacturing, you can outsource your shipping and storage and you can do all your marketing and selling through the web.

Today, just one person can have the same kind of impact with a physical product that a large company can. And it’s only going to move more and more in this direction in future. And actually, that’s an incredible thing.

There is a genuine hardware revolution occurring right now. Are you going to get involved?

Chapter 2: Some Very Easy Ways to Get Simple Products Off the Ground

This book is going to tackle everything you ned to know about coming up with an idea and then taking this all the way to market and manufacturing/selling it.

But before we get into the technical and ambitious stuff, let’s start out by looking at the easy stuff. If you want to create a physical product to sell from an existing website – just to gain some additional profits and perhaps strengthen your brand (it always looks very ‘professional’ when you have your own physical products), then there are ways you can do that right now without having to learn a ton of new skills or invest any cash.

Let’s take a look at some ways you can dip one toe tentatively into the world of physical products.

Physical Books

One of the easiest ways to start selling products is to sell physical books. If you’re already selling a digital product such as an ebook, then it’s only a small transition to start selling a hard copy of that book. And actually, this is incredibly easy to do.

If you already have the file, then all you need to do is to take that file and upload it to either Lulu (www.lulu.com) or Amazon’s publishing service. This is called ‘Print On Demand’ (POD) and it essentially means that you’re printing out your physical books every time someone orders one.

Normally, if you were going to self-publish a book, then you would have to order thousands of copies of the book to keep in a warehouse. This would involve a large up-front investment and you’d then have to sell all those copies at a profit to make any money. That would mean going to retailers and generally it’s a lot of work that led to a lot of people crashing and burning over the years. Alternatively, you could try and find a publisher, which would mean going via an agent – and this would usually lead to years of rejections before you got a deal. Even Harry Potter was rejected by several publishers before it found one!

With POD though, you simply upload the files to a machine that’s capable of printing out the books.

When someone orders your book (or you do), the printer simply makes a new copy ready to sell.

There’s no up-front investment and no risk of losing a profit. And the only overheads are the printing costs (which are very small) and whatever you paid for designing a cover etc.

Custom Gifts

There are plenty of sites on the web that allow you to create items with your brand printing on them. These include sites like Vista Print (www.vistaprint.com) and like Spreadshirt (www.spreadshirt.com). Using these sites, you can start selling printed t-shirts or printed mugs, caps, mousemats and more – and all of them will look highly professional without any work on your part.

Like POD, these print each time items are ordered, which means you’ll never end up with a ton of stock on your hands! You can’t create anything particularly inventive but if you just want to get a physical product on your website, it’s another easy way to do it. What’s more, is that this route is ideal for strengthening your brand. By giving or selling items with your logo printed on them, you increase the sense of loyalty your customers have as they feel proud to brandish your brand. What’s more, every time someone uses your custom mug or cap in public, more people will see your logo!

And some people actually manage to make quite a lot of money by selling t-shirts with funny slogans on them etc.

Crafts

And guess what… there is one more way you can quickly start selling. It’s pretty retro but it works! That method? Simply start making things by hand and selling them online. If you watch The Big Bang Theory, then you might remember the ‘Penny Blossom’ episode where Penny creates lots of small paper flowers and sells them online. She ends up creating a human assembly line and minimizing her overheads and the result is that she’s able to generate a good profit for a day’s work.

You can do the exact same thing, with a website to sell your product and something you can relatively easily mass produce, you have all the basics you need for an easy online business. This is made even easier by the fact that you can also promote your products on sites like Etsy (www.etsy.com) or eBay (www.ebay.com).

There’s also no reason that your items have to be mass produced at all. If you are a creative type and you have a particular skill or craft that you can sell, then you can just as easily make money selling portraits on eBay, caricatures, home-made jewelry or even artwork. My sister left art college with no job lined up and became a sales-person. That wasn’t exactly what she wanted but it doesn’t matter to her because her real passion comes from making stunning artwork and selling it on eBay. What’s more is that this makes her a very nice little profit on the side!

Drop Shipping

Finally, why not have someone else design and manufacture the products – even handle the fulfilment – and you just put your logo on it? As it happens, that’s actually a thing! And it’s called ‘drop shipping’. This is a white label service, meaning no one will ever know the other company is involved. The only difficulty is finding companies that offer this. Try WorldWideBrands (www.worldwidebrands.com) or Alibabab (www.alibaba.com) to find companies that do.