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Down the Rabbit Hole

Welcome to ! Although this book is the second part of a 2 part series, the content here is designed to be stand-alone and each book is written with lessons applicable for every aspect in network marketing.

Let me just give you a few facts to ponder about:

Average network marketing companies today spend roughly a few hundred to a thousand dollars on Compensation or Marketing Plan Training in just hall/training room rental, speaker salaries and question and answer sessions! And to think that most people assume that plans are all about numbers only.

If you plan to recruit professional networkers (people who do network marketing for a living), and you hope to bring over their entire organization of maybe 50 - 2,000 people, your chances of sponsoring them is close to zero unless you are an influential leader yourself AND you know your company’s marketing plan even better than the company themselves!

These facts are definitely worth pondering. If I am running my own network marketing company, imagine how much money I would save.

On the other hand, if I were building a network, I wouldn’t want to lose my people to networkers in other companies because of lack of training! If I am not careful, I would lose up to tens of thousands of dollars!

In this book, we are taking a more in depth look at plan mechanics as well as practical steps to boost your career. Learn the tips and tricks how to:

- Avoid the various pitfalls of typical plans and how to use them to your advantage
- Stay in control in spite of quotas and use them to drive your team to success
- How to use products and create a cash flow generating machine
- Work with the right people and the right plan to become a networking juggernaut
- Learn other nifty secrets your upline might be too busy to teach you.

In the words of THE MATRIX:

Those of you, who are ready to take the red pill in network marketing to get to the truth behind the confusion, get ready to find out how far down the rabbit hole goes.

Mastering the Product Synergy, Downline Development Tactics, & Techniques to building the Best Network Marketing Company

NOTE: Just like the first book, the applications of each chapter will once again be split into 3 sections: Downline Building Strategies, Product Synergy, and Starting Your Own Network Marketing Company.

Mastering the Product Synergy, Downline Development Tactics, & Techniques to building the Best Network Marketing Company

Pros and Cons of Accumulation

What is accumulation?

In typical marketing plans, accumulation is a system of rewards that allows the distributor to save up purchase products and accumulate the point value to reach the next rank. For example: If I need 10,000 points to go from 5% to 10%, I can purchase 3,000 points in the first month, 2,000 in the second and the remainder 5,000 in the final month so I would achieve the rank.

Advantages of Accumulation

- It gives the distributor a longer time frame (sometimes no time frame) to move from one rank to another giving them less pressure and less stress

- Volume gained from sales in previous months doesn?t get flushed away.

Meaning, you can gather the volume, go away on a 3 month holiday, and you can start immediately again as though you haven’t left.

- Protected against the effects of demotion (see later chapters)

Disadvantages of Accumulation

- Encourages Front Loading and Buying Position (see later chapters)

- No time frame means no pressure. No pressure means no incentive to go out and look for sales so giving too much time frame also works both ways. - If there are no repeat sales in the business, you will have a hollow organization. Most people stop buying or recruiting once they hit a new level in an accumulation system. In other wards, since there are no quotas, you can have 10 Super Diamond Ambassadors in your organization who don?t buy anything.

Downline Building Strategies

To overcome the shortfalls of accumulation, educate your team to be good product

users. Emphasize on teaching them to buy stuff that has a high consumption and higher repeat sales (like vitamins or skin care products). This way, you will not only have income from recruiting opportunity seekers, when each downline has their own set of customers and are consumers themselves; they will generate more volume from their own purchases than from recruiting a new downline.

Remember: repeat sales are what keeps a business running long term.

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Those Who Fail to Plan, Plan to Fail

Welcome to Show Me The Plan – Part 1! This book is the first part of an exciting 2 part series.

Why have I written this book? If you are familiar with the network marketing industry, you will have no surprise why the majority of new distributors or networkers spend a lot of time in network marketing training because they simply don’t understand how the compensation or marketing plan in their company works!

Every year, network marketing companies and teams spend thousands on marketing plan training because many people simply find marketing plans today too confusing or people just don’t take network marketing serious enough to be well equipped.

Isn’t this alarming? Consider this:

- Would you be in a profession if you don’t know your career path?
- Would you work in a job if you don’t know how much you are getting paid?
- Would you give away money for free?

We all know the answers to these questions, BUT, in network marketing, proper understanding of the marketing plan (not only yours but others in the industry) will not only save you lots of time, but will also determine the rest of your network marketing career! This is even more so for people who plan to start their own network marketing company offline or online.

When I first started out with my network marketing career, I was so clueless about my company’s plan that it was almost laughable. When my prospects ask me how much do I get paid at this level, I would call my upline in front of the prospect and ask him the questions. Towards the end of the prospecting session, I think I must have called my upline at least 4 times! (Thankfully the prospect signed up?)

I have also seen people lose thousands of dollars because of wrong placement of the downline causing massive residual income to be wasted due to poor planning and lack of understanding. You don’t need to be a mathematical genius to understand plans, just simple calculation and mechanics to master.

Dissecting Network Marketing’s Compensation System

To Maximize Profits & Even Start Your Own Company

After you are done with this book, you will learn how to:

- Differentiate between typical plans and how to make money there
- Choose a good network marketing company based on how good is their plan
- Develop confidence in front of your prospects
- Close the deal with other networkers by simply stressing the benefits of your plan over theirs and bring them into YOUR organization
- Develop a strategy to building your network for the long term
- Avoid costly mistakes by placing your new downlines under the right people to maximize your profits
- Start from scratch your own network marketing company the right way (whether it be online or offline) saving you heartache and disaster!

Now, let’s get ready to dissect the plan!

Dissecting Network Marketing’s Compensation System

To Maximize Profits & Even Start Your Own Company

Terminology and Jargon You Can’t Live Without

If you expect to start a successful network marketing company or build a very large network, you had better get familiarized with the terminology or jargon!

Builder

A builder is a distributor who is actively looking for downlines. A builder is not the same as a customer who only consumes the products or recommends them to friends.

Upline

You are in their organization. An upline usually earns commission from your group volume. You may have several uplines possibly up to 10-20 levels in depth. Normally, an upline is responsible for your success. An upline may not necessarily be an upline leader/mentor.

Upline Leader/Mentor

This is an upline that you actively seek counseling from on how to build your business. They are here to guide you and are here to mentor you and make sure you succeed in the business.

Sponsor

You are directly under him or her. Normally they are the one who introduced you to the company.

Downline

They are in your organization. Depending on the nature of the plan, your commission from their group usually is smaller the deeper they are in the organization. Sometimes, your downline’s downline could be many levels deep in your organization so you might not even know him personally.

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Copywriting Today

The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world.

And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing world of E-Commerce.

And it certainly didn?t take long for direct response marketers to carry their offline practice into the online world.

Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

This is the case, because sales letters in this fashion have been proven to be all time-tested. As you probably know by now, sales letters are really just one LONG page with one person in mind: to help sell the product to the prospect.

It?s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mails (that can span 5-20 pages long when printed) and face the chance of not covering your investment on printing back.

A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!

Believe it or not, online sales letter consists of mainly the use of mostly words and then some images. And words are indeed powerful tools; you should consider them double-edged swords.

If used correctly, words can sell literally. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worse case scenario can be that of offending your prospects (besides not closing the sale).

I have a sneaky suspicion that your sales letters are currently not producing the kind of conversion rates you want. Or this is your first try at developing a life long asset or skill where marketing online is concerned.

Perhaps you want to seek all ways possible to offer your sales copies a boost without having to spend a fortune on expensive copywriters in the process because you don?t have the deep pockets for it at the moment.

Regardless of your current needs, I trust that you will find this guide useful and that when you apply these tips into your sales copies, you will see substantial results in your conversion rates.

Read on and discover how tips you can use to MAXIMIZE your conversion rates by making MINIMUM changes and additions to your current sales copies!

Headline & Sub-Headline

1. Color your headline red.

The color “red” usually symbolizes urgency or importance. Alternatively, you can use “black” or text with “yellow highlight in the background” if “red” won?t suit your sales copy?s color theme.

However, it is advisable to use “red” as the color of your headline plus this color can be used with almost any theme color suitably.

2. Your headline font must be larger than the standard font used for your sales letter.

The purpose of your headline is to grab your prospect?s attention to read and qualify him or her. Thus it?s important for your headline to stand out from the rest of your standard font.

Usually, the headline font is 1 or 2 times larger than your standard font.

3. Imply a benefit or a summary of your offer in the headline.

And the benefit should often refer to your prospect, not YOU or someone else. Even if you are using another character in the headline, make absolutely sure that it ultimately has to do with your prospect and why or how it could benefit him or her.

Speaking of characters…

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THE SHOCKING TRUTH!

If you are reading this book, let me first congratulate you if you are a newcomer to the world of MLM and allowing me to impart my experiences on the industry to help you in taking the first step into this fantastic industry.

My intentions of writing this book is to help and provide people generic information that would apply to any company regardless on their marketing/compensation plan, product, team, country or even offline or online!

It is indeed a shocking truth to find out that over 95% of network marketers or home based business owners are operating their business at a LOSS!

How scary if you are reading this for the first time.

Well thankfully if we all worshiped statistics fanatically, most people today will be afraid to drive cars or even go to school (e.g. the percentage of road accidents and how many students in a class „make it? in getting distinctions)

We all want to be smart people and rather be in the top 5% being the ones making the money now, don?t we? Of course we do.

It is sad that countless of poor victims join the industry, uninformed, and when they run into problems, they usually put the blame on the company, the team or even the industry itself!

That is why we hope to avoid such unfortunate circumstances.

Even if you have been involved, this information is invaluable because it might teach you things you have missed out or information to help your downline.

Let’s proceed…

Why Would You Be Choosing an MLM in The First Place

MLM survival. Let?s face it, the world out there is like a jungle. More particularly so in the MLM world. It would be easy to say, since it is that difficult, let?s just forget about the whole MLM or network marketing deal in the first place (then this book would not be necessary at all). That action would be self-defeating.
There is good news for all of us. So let us instead start from a positive note.

The purpose of this book is not just about teaching you to choose the right MLM Company but also how, by being properly educated about the industry, you will be able to receive benefits from every opportunity you invest your time and money in. The information here will be completely generic and neutral. I am not endorsing any company over the other as there is no such thing as the perfect MLM but rather choosing an MLM that is SUITABLE for YOU!

Whatever your reasons may be, let us make a few assumptions about it before we proceed (or else you wouldn?t pay for this E-book in the first place)

(1) Making money
(2) Saving money on products
(3) Meeting new people
(4) Growth and development
Making Money
(a) Looking for fast money
(b) Building a long term business with money coming in long after you have „retired?
(c) Investing in the product itself

For people looking for fast money, there are pros and cons to this kind of thinking.

Some people are WELL TRAINED salesmen. They have built the relationship with their clients, customers and all sorts of people. People trust what they say and will trust whatever they are selling. They may sell the product itself (sometimes, in large quantities), or they may sell the opportunity (the money making part of it) or both. Are YOU this kind of person?

Fast money is not impossible, but it COULD be for the short term only. Consider the facts that 80-90% of people in the world are NOT built for sales. If a salesman sponsors a non-salesman, would the non-salesman be able to do the same thing as his upline? Does that mean that I would spend most of my time looking for the 10-20% of sales types?

The next type of money is the long term type.

When I define long term, it does not have to mean that you might not see money right away. It differs from company to company. But as a general rule of thumb, it involves BUILDING A NETWORK OR AN ORGANISATION.

The key to building a large organization as quoted by Zig Ziglar, “You will get whatever you want in life if you will just help enough other people get what they want.” In other words, if you will help enough downlines get enough downlines, you are on the road to network marketing financial freedom. The key is to help others.

There is one more category of people who „invests? in network marketing companies, not to make money through retaining or networking, but rather investing in the product, position, or depending on the company, appreciation of their „assets?. A few examples would be investing in a product, so that in the future, its value will appreciate, so you can sell it to other people at a very high margin (sort of like old comic books.) Others might purchase the account or distributorship from you (depending on the compensation plan of the company) while some Internet companies actually pay you to „invest? in their company, sort of like buying a share of the company.

Saving Money on Products

Retailing of a product is very important to an MLM business. Lack of (or even non-existing) retailing could be harmful to the distributor or the company as certain states have outlawed „headhunting? and have their own policies.

Nevertheless, saving money on an MLM product is one of the most wonderful key features of joining an MLM company if recruiting is not your forte.

In certain compensation plans, repeat purchase of the products you buy from the company gives you more rebates or bonuses. In essence, the more you buy, the cheaper it becomes. This becomes an even greater pleasure if you are totally in love with the products or you have already set aside a budget for those products (which means you are now buying from the MLM company or your upline instead of buying from the supermarket, pharmacy, grocery store, etc)

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You Need To Read THIS!

Welcome to the exciting follow-up book on Network Marketing. In the first book, we have explored on one of the most important yet least talked about, most overlooked aspect of network marketing or Multi-level Marketing (MLM) – Knowing how to CHOOSE a network marketing company and getting the most out of it.

Now what? Okay. I have chosen the right company. Will it really work for me? The truth would sound more like how can I make the company WORK in my favor?

Remember the staggering truth that 95% of people fail in MLM? I strongly believe that among the 95%, there are sincere, hardworking people who work hard to make the business work for them, but are spending most of their time and money DOING ALL THE WRONG THINGS!

This book once again is not a typical HOW TO guide. There are lots of HOW TO scattered throughout the Internet and many, many more HOW TO available from your upline and from MLM books all around the world. Yet strangely many people miss out the fact that it is EASIER NOT TO do the WRONG THINGS than learning to do the RIGHT THING.
Sounds simple?

Ironically, common sense is not common.

Avoiding the wrong things saves you the valuable TIME (some people in MLM do the wrong things for YEARS) so you can learn how to do the RIGHT things with the time you saved.

Is this practical stuff or just theory? Must I do the wrong things myself to prove that it is really wrong so I can feel it for REAL? Well, A mother doesn?t need to go on drugs in order to prove to her child that they should AVOID drugs now, don?t they?

Remember that in MLM, just like in real life that we must learn from the mistakes of others. We don?t all the time in the world to make all the mistakes ourselves!
With that thought in mind, let us proceed once again…

What Network Marketing is NOT

? It is NOT an INVESTMENT PROGRAM! Just because you bought a business opportunity, it will forever be a business „opportunity? and not a business if you sit and do nothing. This is not Unit Trust or Mutual funds or a Fixed Deposit Savings Account. The money doesn?t grow by you becoming a distributor. The more you invest doesn?t mean you will necessarily earn more.

? It is NOT a GET RICH QUICK SCHEME! Those who make it big in MLM within a short time are the EXCEPTION to the NORM. Do you have what they have? (The experience, built trusts, contacts, paid the price) Everyone who has made it had all paid the price.

? It is NOT totally a SALES RECRUITMENT PROGRAM. Some like to sell. Some are salespersons, being good in sales will not make you succeed in MLM.

? It is not MUSICAL CHAIRS. It is never about whom gets there first, sponsor a few people then sit down and watch the group build itself while the latecomers miss out on the opportunity forever. Remember that if the downline works harder, they will eventually earn more than their uplines.

? It is not a 9-5 JOB. In a 9-5 job, some people get away without doing any work sometimes (they still get their salary). But it is very obvious in Network Marketing that what you GIVE is what you GET.

? It is not a CLONING MACHINE. I am not down playing the need for uniformity and like-mind direction but remember that EVERYONE is DIFFERENT. Different people have a different personal touch when it comes to recruiting. Their relationships with their prospects vary from groups to groups.

? It is NOT a 100 METER DASH. It is a marathon. Business builders must pace themselves over a period of time. Going „all out? to the point of exhaustion is just bad because it is the quality of the work that counts, not the quantity. Don?t „close the back door? or jump into the deep end without a float.

? It is DEFINITELY not a RELIGION. Please never ever treat your business like it is the ONLY business worth getting into (friend, if you don?t get into MY MLM and if you join others, you are not my friend). They are NOT losers if they don’t join you! Please don?t ever, EVER do this. You will lose a lot of true friends.

Common Mistakes to Avoid For Newbies

Trying to understand everything

If you are new in your business and you sit down for days (some even take weeks before they make their first phone call) trying out the product, reading all the company brochures, understanding every single calculation about the compensation plan, memorizing all the names of the management in the company (I think we get the idea)…

This is a VERY SLOW way to get started in your business.

Your business is like riding a bike

(1) You don?t learn to ride by reading the best manual on riding
(2) You don?t learn until the moment you start peddling
(3) You learn by falling down
(4) You also learn how not to fall down after falling down the first time

Reading every single book in the industry

Most MLMs recommend a reading list and they are very helpful for new people especially if the information is factual and informative about the industry. Reading is also a very good habit to develop. But one of the major mistakes of new people is thinking that the more books they read, the more money they are going to make! Those books are mostly self-help books or network marketing self-improvement.

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Article Marketing Explained

One way of promoting your website and product can be achieved for FREE. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income.

Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.

How does this work?

Write articles relating to your website and submit them to “free content” submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.

If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attach to it. This will then increase your website’s placement in the search results.

If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions.

See how easy that is?

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the Internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the Internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free!

The 4 Things ALL Articles Must Have

The importance of articles in today’s websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.