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How to Make Your Business “Click”

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

- Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

- Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

- Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

- Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product.

Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right.

Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line.

Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

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Give Away Events Exposed!

All smart Internet Marketers and list owners know that “the money is in the list”. And I know you are one of them, too!

Therefore, every marketer who firmly believes in how much business, influential power and wealth a mailing list can bring are doing just about any and every way possible to build their mailing list.

That’s why you see marketers running advertising campaigns such as:

- Pay-Per-Click
- Ad Swaps,
- Article Marketing,
- Joint Ventures,
- Affiliate Recruitment Drive,
- Press Releases,
- Traffic Exchanges,
- Paid E-zine/Web Advertising, and
- Much more than this list can bear!

And the savvy marketers often run these campaigns with one goal: build their mailing list! (Besides trying to sell, of course.)

Now some of these methods require low to high costs to run, which can be out of the option for beginning marketers who are on a tight budget. And one thing is for sure: all well-executed advertising and list-building campaigns require a high degree of skill.

In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. It’s called:

Give Away Events!

This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away!

It can be carried out as and when you – or anyone – like to.

The cost of hosting an event can be next-to-nothing.

And to join a Give Away event in the shoes of a contributor or JV partner is zero cost.

But you can rake in hundreds, possibly thousands and potentially tens of thousands of subscribers through joining Give Away events!

And to get kick started, you just need a gift of your own and an auto responder to suck fresh, red-hot leads in!

And to discover how building your list in such a fashion come true in the shoes of a JV Partner, you really owe it to yourself to read on!

How Do Give Away Events Really Work?

Give Away events are carried out primarily in the Internet Marketing circle itself. However, it is very possible to carry out Give Away events successfully in other hot niches with the cooperation of a group of partners and contributors in the same niche.

I also suspect that it has probably been carried out in offline businesses, in a similar way, to get hot prospects and leads, though I cannot vouch for this truth. It’s a subject fit for another book, nonetheless.

So how do Give Away events really work – and how does it help YOU build your mailing list?

Well it works like this: think of a GIANT ad swap.

How Ad Swaps Work

In a regular ad swap deal, you and another list owner (who probably has a similar mailing list size as yours) do an ad exchange.

You send the partner’s advertisement to your mailing list.

Your partner sends YOUR advertisement to his or her mailing list.

Usually, you will want to send an ad that encourages the reader to subscribe to your mailing list (we’ve been talking about it until now so you know the drill!).
You can call this “legally stealing subscribers” if you want to. After all, the average subscriber is subscribed to more than 10-20 mailing lists, possibly more, which is a perfect norm these days.

While ad swapping is a perfect way to build your mailing list by playing the game of “using subscribers to make subscribers”, the leverage effect is often 1:1 in a real sense.

You can only carry out one ad swap at a time, for starters. And even if you do swap ads with more than one list owner or e-zine publisher, the leverage effect remains 1:1 because you have to send that many advertisements to your list, too, in proportionate to how many list owners you agreed to swap ads with.

This doesn’t mean I’m discounting the power of swapping ads; it’s a good and essential marketing method you can do now and then.

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Building Your Business with an Opt-in Mailing List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all, “action speaks louder than words”. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.

Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Give Away event offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

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Introduction to Private Label Rights

Since the advent of the Internet, business had been good, if not better than before. This is because the Internet provides more viable means of disseminating information about the products and the business all at the same time.

Hence, most businesses know that the proliferation of the online business will definitely boost the income-generating potential of the business.

However, most online entrepreneurs contend that for an online business to generate good income in the Internet, the business must have its own product. This is because everything is a sale, even the thoughts that you have in your mind could count as a product for sale when presented in the Internet for other people's use.

But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as Private Label Rights.

Private Label Rights is just one of the three "basic rights" that are embodied in the concept of resell rights marketing. Among the three, Private Label Rights are considered as the most moneymaking and rewarding.

Private Label Rights are represented in a certificate or authorization that is attached with an "information item." The basics of Private Label Rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise to go well with the buyer's personal desires and yearnings.

For example, if you have a Private Label Rights, you can easily segregate the contents of an E-Book, and persuade somebody to buy the contents as sequence of pieces of writing.

One of the best things about Private Label Rights is that you can actually do the same thing inversely. For instance, if you were able to buy a set of information products like a collection of articles embodied with Private Label Rights, you can easily bring them together without the risk of some law-related predicaments. Hence, you can collect different articles from different owners. With a common thought, you can come up with a creative masterpiece.

In addition, with Private Label Rights, you can simply append some information on the said product to make it more meaningful and creative, thus, creating an impression of having a product of your own.

Best of all, you can even put your name as the author of the said work. This is the most gainful aspect of having Private Label Rights. In this way, you do not have to acknowledge the primary author of the work.

So for those who are not yet aware of the rewards of using Private Label Rights, here is a list of some of the advantages:

1. It is just the thing for marking your name and your business' name.

With Private Label Rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are a professional and a skilled person on the given field.

In turn, you get the trust that you need in order to compel them to buy your product.

2. It triggers creativity.

One of the best things about Private Label Rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.

3. Develop a product!

With Private Label Rights, you can simply modify or improve a product if ever it does not fit your taste or needs. In this way, you can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.

However, even if some people contend that it is totally unethical for a person to sell the Private Label Rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."

This goes to show that people must learn how to give way to any possible changes to any product that might have already lost its income-generating potential. By allowing other people to modify or enhance the features of certain products, the advancement of such products will continue to take place. Hence, the cycle will go on.

Indeed, the basics of Private Label Rights are not just necessary for most of the Internet marketers who wish to earn more income aside from their own products but also for the whole market as well. This is because the whole system of a give and take relationship dwells in the business and that is exactly where income generates its power.

Everyone Wins with Private Label Rights

Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?

What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?

If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.

But what are Private Label Rights?

To understand why Private Label Rights are so special, you need to know about resell and master resell first.

Resell rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.

Master resell rights take it a step further and allow you to sell the resell rights to the work. The reason why it is called master resell rights is because it covers a large set of permissible actions to the person who acquires those rights.

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What You Need to Know About Online Dating… First!

Online dating is not all fun and games and there are a lot of things that a person has to know about online dating before one gets into the intricacies of it. Online dating may seem to be the simplest thing in the world but it is not. It should be viewed in all earnestness or things could go haywire. Every game has its rules and unless you know all the rules you just can?t become a good player and eventually a winner.

Tastes Differ

There are so many kinds of people around. Just look around you, how many people you know look the same?

Sizes, builds, shapes, features… they are all so different.

And that is just about the external appearances. And when it comes to character, it becomes a very different story altogether. Take a trip down memory lane, go back to your classrooms and take a look around.

A classroom is one place where we get to interact with a lot of different people on a very close basis. We get to rub shoulders and corners with very different people and we get to know them on a one to one basis. So how many of your classmates did you genuinely like?

I don’t mean like them as classmates but as people. Was it easy to get along with all of them? That is why we often end up with best friends or clichés in classrooms.
We do not and do not have to like every body. The tastes and interests of one person might match with ours while the tastes and interests of another person may be at complete loggerheads with ours.

So when it comes to dating, it is very much the same story. But over here there are some strings attached. Unlike in a classroom contact, most people go on dates with a more impressive purpose, and that is to find life mate. There are a hundred and one things that should match before two people decide to spend the rest of their lives with each other.

Many people are of the opinion that they do not need any help with dating. They may be right because no body knows a person?s tastes and likes better than the person himself or herself.

Maybe most of us do not need any help in making the right choice but isn’t it good to get a few pointers on the dating process as such, particularly on Online dating? It is with this objective that this matter was prepared so that the thousands who are now availing of Internet dating may get the best out of it.

Reading This E-Book

I understand that most of my readers are very busy people who do not have too much time to spend reading an instruction manual.

So I have come up with something that requires just a single glance to get the gist of it. At the most you might require 10-15 minutes to run your eyes along the entire length of this book. It?s that simple. But at the same time, do not let the simplicity mislead you. It is indeed a very comprehensive work that aims to leave no stones unturned.

You can either use this book as a general guideline to streamline your match-hunting venture, or you can keep coming back to it to make sure of every step before you actually put your foot forward. I can promise you that if you use this book to guide you, there is no need to fear at all…you just won’t stumble.

What Makes Online Dating So Different?

We, human beings have been in this world for so many thousands of years. And since the beginning people have been choosing partners. Cultures across the world are very different and we can come across so many different ways in which people choose their life mates.

But the concept of finding a life partner with the help of the Internet is a fairly recent concept when compared with the history of mankind as such. Of course the Internet and computers have influenced man?s life so much that it is no surprise that in the matters of finding a suitable partner too, the Internet has made its presence felt.

Online dating is, to put is very simply or flatly, finding a partner with the help of a machine namely the computer via the Internet. That itself makes the idea and the process a very novel one indeed, Hundreds of happy people across the globe have been successful in finding suitable partners by the means of online dating.

But to be frank with you, a lot of not-so-lucky persons have been goofed and jilted by the same process. So in order to make sure that you find a place in the first list let us go into the details of Online dating.

The Magic of the Internet

Everything that applies to the Internet, applies to Online dating as well. The Internet as we know allows for unlimited possibilities in communication, and it is this feature that has proved to be at the same time the biggest boon, as well as bane for Online dating.

People can start from scratch and get to know everything about each other before the actual meeting takes place. Tastes and preferences, likes and dislikes, interests and obsessions can be discussed on a one to one basis so that when the meeting actually takes place these two people are not in the least strangers to each other. Wonderful, isn?t it?

But at the same time this possibility for unlimited communication leaves a lot of space for guile as well. The human race is endowed with a remarkable ability to use, misuse and abuse the same thing. And naturally, Online dating too has been and is still being used for vile purposes.

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Self-improvement & Success – Hand in Hand

Everything that happens to us happens in purpose. And sometimes, one thing leads to another. Instead of locking yourself up in your cage of fears and crying over past heartaches, embarrassment and failures, treat them as your teachers and they will become your tools in both self-improvement and success.

Remember watching Patch Adams? It?s one great film that will help you improve yourself. Hunter “patch” Adams is a medical student who failed to make it through the board exams. After months of suffering in melancholy, depression and suicidal attempts – he decided to seek for medical attention and voluntarily admitted himself in a psychiatric ward. His months of stay in the hospital led him to meeting different kinds of people.

Sick people in that matter. He met a catatonic, a mentally retarded, a schizophrenic and so on. Patch found ways of treating his own ailment and finally realized he has to get back on track. He woke up one morning realizing that after all the failure and pains he has gone through, he still want to become a doctor. He carries with himself a positive attitude that brought him self-improvement and success. He didn?t only improved himself, but also the life of the people around him and the quality of life. Did he succeed? Needless to say, he became the best damn doctor his country has ever known.

So, when does self-improvement become synonymous with success? Where do we start? Take these tips:

- Stop thinking and feeling as if you’re a failure, because you’re not. How can others accept you if YOU can?t accept YOU?

- When you see hunks and models on TV, think more on self-improvement, not self pitying. Self-acceptance is not just about having nice slender legs, or great abs. Concentrate on inner beauty.

- When people feel so down and low about themselves, help them move up. Don?t go down with them. They?ll pull you down further and both of you will end up feeling inferior.

- The world is a large room for lessons, not mistakes. Don?t feel stupid and doomed forever just because you failed on a science quiz. There?s always a next time. Make rooms for self-improvement.

- Take things one at a time. You don?t expect black sheep?s to be goody-two-shoes in just a snap of a finger. Self-improvement is a one day at a time process.

- Self-improvement results to inner stability, personality development and SUCCESS. It comes from self-confidence, self appreciation and self-esteem.

- Set meaningful and achievable goals. Self-improvement doesn?t turn you to be the exact replica of Cameron Diaz or Ralph Fiennes. It hopes and aims to result to an improved and better YOU.

- Little things mean BIG to other people. Sometimes, we don?t realize that the little things that we do like a pat on the back, saying “hi” or “hello”, greeting someone “good day” or telling Mr. Smith something like “hey, I love your tie!” are simple things that mean so much to other people. When we?re being appreciative about beautiful things around us and other people, we also become beautiful to them.

- When you’re willing to accept change and go through the process of self-improvement, it doesn’t mean that everyone else is. The world is a place where people of different values and attitude hang out. Sometimes, even if you think you and your best friend always like to do the same thing together at the same time, she would most likely decline an invitation for self-improvement.

We should always remember that there?s no such thing as „over night success?. Its always a wonderful feeling to hold on to the things that you already have now, realizing that those are just one of the things you once wished for. A very nice quote says that, “When the student is ready, the teacher will appear.” We are all here to learn our lessons. Our parents, school teachers, friends, colleagues, officemates, neighbors… they are our teachers. When we open our doors for self-improvement, we increase our chances to head to the road of success.

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Top Affiliate Tactics: Introduction

Hi and welcome to Top Affiliate Tactics, where you will discover over 8 powerful methods you can use to offer a boost to your affiliate commissions from selling other people’s products and services.

This guide discusses some of the methods you’ve probably not heard of, whereas other methods you’ve thought would never work. In a real essence, it’s really only a matter of doing it right and you can make a living off affiliate marketing.

Which is really fascinating, because you can earn big commissions just promoting products you DON’T even have to create!

Of course, like everything else in life, it takes multiple practices to reach the top level. But I assure you that through the coming pages, I can help you reduce your learning curve significantly and you will make less guesswork… and mistakes!

I have written this book as short and precise as possible. Because I know you’re a very busy individual (and it takes no guess), and above all, I also know that you’re excited and that you can hardly wait.

Without further ado, let’s quickly cover the first of the 8 methods you can use in boosting your affiliate promotion… and the commissions!

Using Classified Ads

The process of using classified ads to generate sales for any product – whether it be an original product or an affiliate product – is often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways in which you can advertise.

It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to garner interest in the product in question. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them – NOT because classified ads aren't a viable method of advertising.

So how can you use classified ads correctly to generate a considerable amount of traffic to your affiliate product sales page?

The first step entails finding viable places to advertise. Again, many of the so-called experts will jump in and either tell you to use free sites or that free sites never work. The truth here, too, is somewhat in between: free sites can work, but you must use them carefully. For instance, if you want to generate traffic from sites that allow you to post free classifieds, you will have to find ones that actually receive traffic themselves.

One example of a site that receives a massive amount of traffic, but also allows you to post classified ads for free is craigslist, which you can find at the following URL: https://www.craigslist.com

As long as you post classified ads in the proper section, you can do it completely free of charge. Additionally, you can do this on each of the craigslist sites for the metropolitan areas in the United States.

Another place you can post free classified ads is Yahoo. You can find this feature at the following URL: https://classifieds.yahoo.com/.

Again, as long as its on topic, you can post a classified at for whatever you want.

Now, with this in mind, you will want to consider the best way in which you can construct your classified ad. I personally suggest creating a headline or first line that uses psychological triggers.

Remember! With classifieds, you're not paying by the click. It's either free or you're paying for a certain period of time or impressions, so your goal should be to generate as many clicks as possible, so use words like “cheap,” “free,” “proven,” and “shocking” to draw attention to your ad.

Once you have successfully drawn attention to your ad through the headline, you will then want to seal the deal by providing viewers with a reason to click through, provided that your affiliate product is something they will want to buy. You can do this by explicitly stating a quantifiable benefit in the second line of the classified ad – and then stating a crucial feature in the third line.

Once you have gained some experience posting ads on free classified ad mediums, you will want to move on to major electronic publications, including large e-zines and authority sites; however, before you do this, you could be confident in the classified ad and your conversion rate.