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Introduction

Overview of Pricing Pricing Strategies: Getting Started The Bigger Picture Pricing with Regard to Competition Rule 1: Premium Products Sell at Premium Prices Rule 2: Wowing through Price Is a Bad Move Don’t Be Afraid Times Are Changing Increase Sales by Presenting Choices Rewards for Customers Equals More Cash for You Trials and Lead Generation Banning the Word Cheap Value Added Summary Overview of Added Value Adding Value Explained Cut-Off Dates Limited Numbers Done Right Standard Testimonials Testimonials - But Better The Ultimate Testimonial The Standard Bonus

Bonuses - But Smarter Bonuses Done Right A Little Something Extra Summary

Introduction Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at- At a guess, I’d probably say you looked at the competition to see what they were charging. While this is a good start, it’s far from the whole picture, and you’re fumbling in the dark if you looking at competition is the only factor you’re taking into account. Did you know you can double your sales volume by doubling your price- I’ve done it myself, and I’ll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them (which is no doubt what they think they’re doing). Let’s dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.

Overview on Pricing

- To introduce the concepts of fluid pricing strategies, and to show that you have many more avenues to explore than it seems like at first glance.
- To answer some of your questions about how you should price your product for maximum profit taking the number of sales to price ratio's into account.
- To display the effect of pricing too low, where many people price their products without first looking at the all important bigger picture.
- To show you why many people are under pricing their products in a big way, and how you can avoid this pitfall.
- To show you that the price you choose for your product isn't simply about charging less than the competition, in fact by charging more, you can be making even more sales.
- To give you additional pricing options for your main product, and show you how you can significantly increase your profits simply through giving your customers options.
- To demonstrate the correct and most effective way of going about introducing trial periods for your products, and why many get this wrong.
- To show you effective methods of experimenting with your price over time without annoying the people who bought from you previously at a higher price.

Pricing Strategies - Getting Started There are some things that I want to talk to you about related to pricing before you head off, create a sales system, put up a website and stuff a price on your product. The aim of this report is to give some insight into the versatility you have as an online marketer with your own products. The problem is, most people just seem to whack a price on their products with little time spent thinking about it, why they've priced it like that, and what factors are going to contribute to whether it's a successful decision. Sound complicated and a lot of work- Well, let me tell you it's not. But I think it's really important that I show you just how much freedom to experiment you have with regards to pricing, and what effect getting it wrong can have in a number of ways, so before you put a price on your product and release it to the world, take some time out, have a read, pick up the points and take them into account using them as kind of a checklist.

The Bigger Picture Now understand, there's a much bigger picture to this than most people realize. A lot of the time prices are put there, just because they can be and possibly fitted loosely around competition and other products and services offering similar things, however, it's not just about planting a number and a dollar sign behind it. All through this process you should be asking yourself lots of why questions. Some of the time, people ask me why the heck I go so in depth into subjects and talk about why they happen. They just want to know how to make a whole load of cash real quick. Well, I say to them I can tell you how to do stuff, but if the situation changes, and you didn't know why it worked in the first place, then you're going to have to come right back to me again, hand me another five hundred dollars just to find out how to do the same thing in a different way. However, if I tell you how things work, you can take some serious knowledge and know-how away with you, and you have the power to adapt to the fast paced changing world of business online or offline. If you can't adapt, you're dead. Or your business is anyway. Like I say, there's quite a lot to this, and a lot of things that we're going to talk about, and there's going to be a load of questions that are going to pop into your head.

Does competition matter in such a big marketplace with regards to pricing- Should I be cheaper- Should I be more expensive- How do I know when to be which and why- Should I give special offers to particular groups of people- Who- Why- Should I offer different versions of my product at different prices- How do I do that, and how do I know if I'm doing right- There's a shed load of answers about the above and much more that I'm going to give you in a moment. But all the way through this I want you to keep in mind the flexibility you have as an online marketer with your pricing. Get this right, and it could easily mean double the profits for you. Get it wrong, and it's likely you'll have trouble selling anything at all. Pricing with Regard to Competition So, with the formalities and generalizations out of the way, lets look at how you should price your products with regard to competition. The reason I want to talk about this first, is simple. When you're looking at pricing, the very first thing you're likely to do is say, hey, so what is everyone else charging for similar products- And you may go from there.

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Introduction

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Making Money from Selling Advertising Space

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.

Mailing List for Affiliate Marketers

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.

Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.

Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.

While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.

This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.

Which is More Important – Product or Mailing List?

If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round.

This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

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Introduction

For many people the holiday season is their favorite time of year. There are festivities and parties, special times with family and friends, and a general spirit of excitement in the air. Of course getting and giving gifts adds to the fun.

But the holiday season is also stressful for many if not all of us. The number of things that we have to accomplish in a day seems to rise exponentially as we get closer to Christmas day.

Busy and even frantic shopping can lead to tension and frustration as people try to get the right gift for the right person. So while there is a general atmosphere of holiday cheer, there is also an underlying pressure to get all of these things done on time.

In increasing numbers, people are turning to the Internet to help them save time and effort in their Christmas shopping. Yes, in one sense it's fun to be out on the streets or in the shopping malls, looking at all the festive displays and participating in the atmosphere of the holidays.

But more and more, people are discovering that they can get all of their shopping done online without having to battle traffic, long lines, frustrated fellow shoppers, and overworked store clerks.

The Internet has completely changed the Christmas shopping experience. It will never totally replace the brick-and-mortar retail shops – nor should it – but the convenience and efficiency of shopping online has definitely taken hold for many people.

Just think about it: do you really enjoy driving around or stuck in traffic, standing in line at retail store, or worse, arguing with a fellow shopper over that last remaining item that your child absolutely must have? Or would you rather be sitting in your pajamas at home on your sofa, sipping hot chocolate, and browsing the Internet? I know what the answer would be for me!

So what does this mean for you, the Internet marketer looking to make extra money during the holidays? It means a lot. If you have the right product and the right shopping experience, you can make a lot of money during the holidays. People are already looking for what you have to sell.

And, as in any industry, the folks who are making a lot of money online during the holiday season may not be inclined to share all their secrets with you. Can you blame them? But that's where we can help. In "Brimming Profits This Christmas" we’re going to show you how to tap into that holiday gift giving and make some extra money during this season. You may also end up with lessons that you can apply all year round and customers who stick with you for a lifetime.

Chapter – 1 Starting Preparations Early

We've all been there. For whatever reason, we wait until the last minute to buy that special gift for that special someone. Have you ever been in a store two minutes before closing time on Christmas Eve? If you have, it's not an experience that you want to repeat.

The same principle holds true for you as an Internet marketer. You want to be ready to go well before the peak holiday season, or you may regret procrastinating. If one little thing goes wrong, you could miss the entire shopping season.

Remember that the earlier you start selling, the more money you'll have in your bank account.

Now is the time to get your marketing campaign, products, and strategies lined up and ready to go. By making sure that everything is in place as soon as possible, you can take advantage of classic buying triggers which online and off-line marketers have identified in shoppers of all kinds.

Chapter – 2 Scarcity

There's nothing worse for a Christmas shopper than to go from store to store only to discover that the one item at the top of the list is sold out and no longer available. Likewise you as a marketer can imagine the power you would have in being the merchant with only a few items left. The pressure for customers to buy dramatically increases as you reach the end of your inventory.

Whether you're selling physical products or electronic products, the scarcity principle still applies if you manage it correctly.

And when a potential customer discovers that your product typical sells out well before Christmas Day, you have an ace in the hole and will probably make the sale.

Chapter -3 Pricing

Are you a student of television advertising? If you're in Internet marketing, you should be. What strategies work for traditional retail stores during the holiday season?

If you study the marketing around you, you’ll notice that advertisements around the holiday season stress discounts, special holiday pricing, irresistible incentives – anything to pique the customers’ curiosity and get them in the store.

Consumers are savvier than ever before, and you should anticipate that they have researched what is available online and off-line, comparing prices, discounts, and special bonuses.

If what you are offering is the lowest price or best price that they are likely to find, your Internet customers are more likely to buy without delay.

Any beginning marketing student can tell you that the most powerful appeal in advertising is not logic but emotion. Most people don't buy a product after building a spreadsheet and comparing benefits and pricing.

They buy because they feel something pleasurable associated with the product. If you study the sales copy being used by other Internet marketers, or the tone and wording of television advertising during the holidays, you'll be convinced that experienced marketers target customers’ feelings more than their logic.

A good marketer can take casual Internet browsers who don’t even want the product and lead them through the sales copy, building their desire.

By the end of the process, they are convinced that they can't live without this product. If you can create a strong sales message like that, most of the time you'll get the sale.

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Introduction

Everyday hundreds, thousands, maybe hundreds of thousands of people decide to investigate the idea of working from home or starting their very own home-based business. They have heard of others that have done so who have been very successful...maybe even wildly successful at it.

Some of these people are very computer savvy individuals. They may even have the ability to build their own webpages. They certainly know the ins and outs of operating a computer. Others aren?t all that computer savvy but they think they have a great idea for an Internet business and are sure that they can find a way to follow their dream.

The Internet really is the great equalizer. The level of formal education that a budding Internet entrepreneur has doesn?t seem to have much bearing on the degree of success that they can achieve on the Internet or how much of a failure they can become. There are those who have reached dizzying heights of success who never finished high school and those who have hit rock bottom who have multiple college degrees.

The commonalities of those who succeed in either working from home or running a home-based business are:

- They are all self-starters.
- They have a positive attitude.
- They are willing to learn.
- They develop the necessary survival skills....it really is a jungle out there.

If you are considering starting, or have already started working from home or a home-based business, you are obviously a self-starter.

You wouldn?t have even considered such a venture if you didn?t have a positive attitude.

You are apparently willing to learn, you are reading this book.

The world of Internet business is the electronic equivalent of a jungle. In words made famous in “The Wizard of Oz”, “There are lions and tigers and bears, oh
my!” Survival and success aren?t based on education. They are both based upon the mastering of survival skills.

Chapter I

There are Lions

Funny! When you log onto the Internet, there is nothing that indicates that you have just entered an untamed jungle. You don?t hear any roaring lions or other ominous sounds and you don?t see any wild animals that are planning to have you as the main course for dinner but they are out there. They are just in disguise.

There is no particular order that you will meet these dangerous characters but some of the first ones that you are likely to meet are those that I like to think of as the „welcoming committee?.

Selling What’s Free

The object of this welcoming committee is to sell you what can be had for free all over the Internet if you know where to look.

Anti-Virus Protection

The first thing that you will be told that you must buy is anti-virus software. Now, there are some very good anti-virus programs out there that are being sold. But if your financial ability is somewhat limited, you really do not have to buy expensive anti-virus programs.

Yes, you must have an anti-virus program on your computer. There isn?t any doubt about that one. The Internet is full of creeps that get their jollies by infecting computers with viruses, worms and trojans. You don?t want that to happen to you or your computer.

There are those that spend their every waking hour just dreaming up new and insidious ways of making problems for the rest of us. Luckily, there are just as many good folks out there that spend their time figuring out how to keep them from doing it to us.

Two of the best known anti-virus programs out there are Norton and McAfee and both of them are very good programs. Both of them are also rather expensive. McAfee is more expensive than Norton but neither one of them are really cheap and they are certainly not free.

However, there is also a very good one that is absolutely free. AVG has many anti-virus and other security programs available but they also have a free version. This free version works very well and provides ample protection. You can find this free program at AVG (https://www.grisoft.com/doc/products-avg-anti-virus-free-edition/lng/us/tpl/tpl01).

Firewalls

Most computers today come with built-in firewalls. Windows added that feature to XP. It is already on your computer when you bring it home.

Just because you already have a firewall that is sufficient to protect your computer, doesn?t mean that there won?t be members of the welcome-to-the-jungle committee who won?t be trying to sell you one.

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Introduction

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1)Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2)Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3)Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list.

Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

4 Crucial Things You Need To Do To Build your List

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list.

These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

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Affiliate Marketing – How Really Competitive It Is

When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.

Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches.

Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars.

When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more.

Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.

Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top.

The problem is there are always those up and coming marketers who want your customers on their lists.

Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors.

So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word... unique!

You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from you competitors.

If you simply send out a marketing email advertising a product or service that you are an affiliate marketer for, you need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are. You have to do something to make sure that your customers buy from you...you have to be unique.

There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort.

Visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know you and trust you, they buy from you. They will buy from you even is your competitors are offering a better deal or more incentives.

People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing.

Credibility makes you unique.

Another very important thing that you can do to insure that your customers buy a product or service for which you are an affiliate marketer from you and not from one of your competitors is to give them a very good and compelling reason to make the purchase from you. Offer something extra or a lot of different extras that will enhance the value of the product that you are marketing.

No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make the product a better value if it is purchased from you.

For example: if you are marketing an E-Book about Internet marketing, you could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing.

E-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and you can bet that there are some that will fit right in with whatever product or service that you are promoting.

While other marketers who are selling the very same product that you are, simply send out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free to boot.

Add extras! Add free gifts! Even better than extras and free gifts is additional help to use the product or service that is being sold. You can offer a free teleseminar for those who buy the product or service from you that will make the product or service better or easier to use.