Sample Content Preview

Chapter 1: Introduction

Welcome to Fire Your Boss And Join The Internet Marketing Revolution!

Most people would like to start a home business. They like the freedom of being able to work whenever they want to or wherever they want to. However, it is not easy to get there because many of them are stuck in a rut!

They feel that they are controlled by their bosses. They feel that it would take too much time.

Some of them even whine that they are too tired to do anything the moment they reach home!

Whatever your excuses may be, you will most probably find the solution in this book (or at least, know what it takes to get started). The fact that you are able to pick up this book and read it shows your initiative and you should congratulate yourself for taking the first step!

The Internet is a place that is filled with endless possibilities. It is very easy to find a business model that makes money for anyone as long as they put in the effort to learn and work hard.

All that it takes is that you believe in yourself and believe that you will be able to free yourself from the shackles of your 9-5 job and you will be able to find the means to achieve it.

After all, if you want something badly enough, you will go all out and find the means to achieve your goals.

Alright! Let’s get started immediately!

Chapter 2: Key Concepts behind This Book

In this book, you will learn all about the following:

1• The type of mentality one must adopt if they ever want to break out from the rat race!

• How to turn your skills into your greatest assets!

• How to pick a business model and apply your skills to it!

• How to invest merely 4 hours a day and be able to quit your job or fire your boss… within 6 months!

• Lots of resources to get you started IMMEDIATELY!

Working Part Time with A Full Time Mentality

One of the biggest reasons why people fail at Internet marketing (or fail to break out of their rat race) is because of a flawed mindset towards Internet marketing.

Yes, it is true that you have to spend the remainder of the hours you have left after work to work on your business part time. But that does NOT mean that you will adopt a part time or half-hearted mentality towards your business.

Imagine this analogy…

Let’s assume that an air plane takes off at 150MPH. You will need to ‘drive’ at a certain speed before the plane develops enough speed to take off. Do you think the plane will be able to fly itself off the ground if you are only travelling at a 100MPH? Of course not! It will not take off even if you are flying at 140MPH!

Internet marketing is just like this. You will need to work at a certain momentum before you:

1• Develop the necessary knowledge to build your business (you can’t really ‘drive’ far if you are constantly locked in 2nd gear).

1• You need to show others that you are committed enough before they are ready to do a joint venture with you (after all, no one wants to JV with a half-hearted marketer – especially if they know that you are not constantly available).

1• You need to build your reputation strong enough because it will lessen your promotion work – the speed of trust between you and your customers is very crucial.

The Art of Building Assets Online

When you are building your business online, you must be able to build assets if you want to quit your job. Allow me to explain:

A 9-5 job is only short term income. It can be a lot or a little, but fundamentally it is still short term… Why? Because the moment you stop working, you stop making money immediately!

Your boss may tolerate your laziness for a few days but if you don’t put in the hours, you will never get any more pay whether it is weekly, daily or monthly pay! If you keep on trading time for money, you will never be free from your job! Online assets are different. Here are a few principles that you can apply to your online mentality:

1• Leveraging on the Internet: You can draw in traffic from search engines or viral marketing.

1• Leveraging on other Internet marketers. You do not need to build a mailing list if you have created a fantastic product that will keep customers buying and affiliates selling over and over again.

1• Leveraging on your mailing list. The money is definitely in the list. It takes 15-30 minutes to write a proper E-mail to your mailing list. The great thing about E-mail marketing is you will take the same time to mail your list regardless if your list has 100 people or 100,000 people

1• Leveraging on your reputation online: A blogger may start with no RSS subscribers, but the more you blog and the more you network, you will be blogging for the same effort but with more people reading your blog (and you will be able to monetize from the traffic!)

1• Leveraging on outsourced work. If you are making good money, you will be able to outsource your work to other people and spend more time on marketing your products (hence, making more money!)

Sample Content Preview

PART I: LEVERAGE

Group Leverage

Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business.

Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill.

Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying on-going success. There are approximate 100,000,000+ Web sites out there...and growing daily.

Without some good old' fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment:

Joint Venture Marketing Leverage

All but gone [certainly rare, to say the least] are the days when you could merely just e-mail an E-zine Publisher with a copy of your offerings and a 50% profit-share.

You've got to captivate your potential Joint Venture Partners with a more strategic, longer-range heap of killer benefits, as well. Prove to them that you are extremely sensitive to *their* overall wants, needs and desires- not yours or mine.

Good Strategic Joint Venture Alliances take time to cultivate...It's all about building trust.

When a List Master recognizes you as a genuine Expert within your niche, and that you just don't recommend anything that you- yourself- are not absolutely delighted with as the end-consumer...

They will be far more enthusiastic about JV'ing with you in the future, because people like to do business with people they know and trust...

- Are you someone who is trustworthy and whole-heartedly worth getting to know?

- Does your JV Proposal showcase *them* in the 'limelight'?

- Is your focus on assisting them, in every way within your means, to help them grow their business and become even more successful?

If not- You need to seriously reconsider your marketing priorities...before you 'figure it out' the hard way!

That said...nothing can propel you to [seemingly] overnight success like a well-thought-out and deftly-crafted JV- Nothing.

Every single truly successful marketer realized- at some point within their career- that in order to get to where their truly trying to be; they have to whole-heartedly and cheerfully assist others in doing the same.

This is especially true when making first contact with a good potential Partner...remember; it is you going to them, for something you want- Not the other way around.
Until you've cultivate your own Master List of 20,000, 50,000, even 100,000 Loyal Readers; and you are now the one getting slammed with 10 to 20 Joint Venture Proposals per day, on average...

To create successful, mutually beneficial JV's; you must pole-position your wants, needs and desires in such a way as to naturally resonate with/compliment theirs.
Often times, this is *much* easier said than done; as good JV Proposals require a fair and reasonable amount of selfless and candid receptiveness, attention to detail and deep meditation.

However...the dividends are supremely worth it!

Traffic Leverage

Short of having a 'bottomless wallet'...you will quickly realize, early in your online success endeavors; exactly just how difficult it is to drive consistent, quality traffic to your Web site.

Virtually all of the 'marketing gurus' trying to sell you how you, too, can quickly and easily make boatloads of cash online, with no out of pocket expenses; are feeding you a fat, stinky pile o' bull. Run...Fast!

And hide your wallet!!!

Furthermore, they straight-up buy their traffic, one way or another; until such point as they have established a monster downline of resellers [one of your primary goals, actually].

Ahhh, yes...

Then you too can- indeed- make boatloads of cash on the Internet and perhaps even become the next 'guru'...

Safe Rule of Thumb for ANY Business Endeavor

The more money [up front] you invest in yourself, the less time that you'll be shackled to your venture. The less money you are willing to you invest in yourself, the more time you will spend [exponentially] to overcome lack of funds.

In a nutshell, you can actually become quite successful on the Internet- generating a modest four figures a month- with virtually no out-of-pocket expenses. However...
Do plan on exercising Due Diligence and spending thousands of hours.

Hence, why it is critically important to choose something that you are 100% *absolutely* passionate about- as the end-consumer hobbyist!

I apologize if the blunt truth of the matter 'takes the wind out of your sails'...but, again- I wish someone was this brutally honest with me years ago!

“This will increase your profitability substantially, while cutting down your work load!”

Sample Content Preview

Chapter #1:

Foundation in Financial IQ

Definition Of Insanity

Naturally, most if not all of us want and crave for something better. It is all part of us if we want a bigger car, a better house, buying good things for the family. We keep hoping for more but, in order to get what you don’t have, you have got to do something you have never done before.

That simply means:

Doing the same thing over and over again YET expecting different results!

As an employee, you can’t stay at the same job forever and hope that a miracle will happen and your boss will suddenly give you a raise. You will be lucky that there is no downsizing in your company. Switching to another company will only provide a short term solution to a long term problem.

Sure, you can take up a second or even third job, but do you have enough hours and stamina in a day to sustain it?

The bottom-line: Trading time for money isn’t wise financial sense in the long term. You keep on increasing the hours just to win the rat race, but in the end of the day, you are still a rat on the mill!

Increasing your wages only puts you in a higher tax bracket. Your salaries increase but so does your expenses on your house and car. How will you invest in yourself when all the time you spend working for a company, working for the government paying taxes and working for the bank paying off your house and car? What if you fall sick and can’t work tomorrow? Will the government take care of your family?

I highly doubt so.

So isn’t it time you take your finances a tad more seriously?

What Is Money?

You see, there are many ideas of what people think money is.

Some say it is a form of measurement.

Yes, but a measurement of what? Wealth? In the olden days, people measured wealth by how many cows, sheep and horses they had. But do people measure wealth today by your cows and horses? How about slaves? Was there a time where manpower is considered a hot commodity? Are slaves worth anything today? Are your dollar bills sitting in the bank going to protect you if a recession strikes the country? No, wealth can not be measured by the dollar bill.

Some say it is a form of power.

Yes, money can give you power, but if you are stuck on a desert island forever with a trillion dollars, will that money mean squat to you? If someone offered you water and a helicopter to fly out of there, you would trade all your money in a split second, so money is not an accurate measurement of power – it heavily depends on how and wisely you use it (hint!).

Many believe it is the root of all evil… and several others take on this belief without much questioning.

Now, now, now… money is NOT the root of all evil (otherwise, why do you think churches still accept monetary donation and charity?). The love of money is the root of all evil. Remember, money is an excellent servant but a terrible master. If you are trading your life away for the dollar, money then has power over your time and life.

And unless you have proper financial intelligence, the lack of money can spawn a lot of evil thinking and negative mindset as observed in primarily cheats, thieves, criminals, breakups, freeloaders, cheapskates, and more to name.

But what is money, really?

Money is an idea, backed by confidence.

While money has naturally been developed by merchants in the older days to replace the questionable barter system, money today is literally invented by the rich and wealthy.

Entrepreneurs are willing to part with their money to buy other people’s time. Other people’s time i.e. employees and self-employed people becomes their employer’s asset and the employers this priceless resource to go on to create more wealth for themselves.

And here’s the thing: as long as you work for money, you are enslaved by it! 80% - 90% of the populations today are being enslaved involuntarily.

What we don’t realize is that there is a part of our soul that cannot be bought at whatever price. Would you chop off your little finger if your boss offered you 24 months of your salary immediately? You and I know we are worth more than that. But when you hear of cases of people selling their body parts for cash in some countries, we can have our eyeballs pop out of our eye sockets.

On the other hand, we occasionally DO sell out a part of ourselves for money like a donkey and a carrot.