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Introductory

Mediation activities and their daily practice is not a new thing as it also belongs to our ancestors.

People of old times were very well aware of meditation art and its advantages. Now-a-days, individuals like to include meditation as an indispensable part of their lives to bring an immense distinction in their lifestyle an attitude.

The process of mediation includes numerous postures and steps. Most commonly used of these postures are as under.

1. Cross Legged Posture
2. Seated posture
3. Kneeling posture
4. Corpse posture
5. Hand gesture

At present, the most recent technological advancements are considered as the best way of introducing techniques of meditation to people across the globe. Generally, Meditation CD is considered as the best way in this regard.

Meditation plays a vital role in the lives of a lot of people with an aim of cultivating pleasure and internal peace.

These are two most important parts of a person's internal nature. But, the impending barriers in human nervous systems results in deprivation of getting such things.

Therefore, it is required to perform any of the meditation activities on daily basis. It will help in the removal of these hindrances in your nervous system. Yoga practices also enhance your capabilities to cope with stressful situations of your life. Quietness of your internal nature can only be attained with the aid of proper enlightenment and nourishment.

The meditation CD is a good source, which can offer proper guidance to perform different meditation activities. Orientation is the most important and vital aspect of all kinds of meditations. In fact, if you understand the philosophy behind the meditation then you can get maximum benefits out of it.

Meditation is basically a simple process of conscious relaxation. It is a combination of processes and postures, which involves human brain to achieve state of pleasure and tranquility.

Concentration is the backbone of all meditation techniques. Free you mind of all thoughts and try to get rid of all sorts of distractions to fall in the deep meditation state.

Numerous health specialists revealed that patients of stress and anxiety do not need drugs for curing purposes. They can easily overcome such problems by bringing into play any of the best suitable meditation technique. The meditation has been proven as successful cure from years to reduce depression and anxiety. It is also the best solution to prevent you from panic attacks.

Meditation is nothing but an enjoyment of flow of positive energy in your body. So, you can do meditation by just feeling relaxed by lying on floor. All you need is that your back should be in comfortable mode. Conventional styles of meditation like prayers are the most excellent ways to bring your brain in an ideally relaxed state.

Now, you can get all-inclusive information about meditation, its techniques and performing facts in CD format. You can get these CDs from your nearby market. However, Meditation CDs are now extensively available on internet. Just search out the most reliable website offering CDs with absolute information about meditation exercises.

Chapter 1: Meditation Exercises for Relaxation

After a full hectic day scheduled with meeting deadlines, documents preparation and attending meetings etc. you will have a strong desire of being relaxed. Numerous ways are now available to relax yourself. The most effective and easy of these ways is meditation.

How will a person do it? Possibly he has already listened to other people discussing about meditation processes. In contrast to your thinking that it is hard and difficult to perform meditation; it is quite an easy job. The idea of meditation revolves around the bringing of your thoughts at a focal point (any relaxing item) over a persistent time period.

Your mind will become able to rest in this way and your stressful thoughts will definitely be diverted somewhere else. Your body and brain will surely build up their strength and become relaxed through meditation. The contaminant build ups of your body will also be cleared away.

You will become aware of that during meditation your breathing slows down and blood pressure is also reduced. Moreover, it also brings following results and keeps you more focused in daily routine.

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Let's get one thing clear: too many people try "viral marketing" and fail. The reason should be obvious. Most people have no clue what viral marketing is really all about. In fact, the more they hear the term, the more confused they get. This increases the likelihood that they will crash and burn when they try "viral marketing."

Let me clue you in on a secret. The secret to viral marketing is all about getting into a niche network of people.

Believe it or not, people interested in whatever it is you are promoting are already congregating online. Maybe they follow a certain influential Twitter user. Maybe they have joined a wide range of Facebook groups and pages. Many of these are dedicated to this audience.

Most people who try viral marketing are clueless about this. They don't even know that this niche network already exists.

So what is the secret? It's as simple as getting into the right network and 'resharing' content that has already gone viral. There, I said it. The cat is out of the bag.

Many people fail with this type of marketing because they think that they have to come up with their own stuff. What they're really trying to do is reinvent the wheel. Why should you roll the dice with content that has a high chance of not going anywhere? Focus instead on something that's already popular with your audience members.

You then take something that's popular on Twitter and reshare it on Facebook as well as on many other accounts on Twitter that may not have seen the viral content you're sharing. Leverage different sharing platforms' tagging systems and other audience visibility systems.

Believe it or not, Twitter, YouTube, Facebook and other social media platforms want you to succeed. They want your content to spread. How come? The more popular your content becomes, the more traffic they get.

It's in their interest for you to have the tools you need to promote your content. The more visible you become, the higher the chance you're going to draw new people to their platforms. This is why all these platforms have their own tagging and visibility boosting systems.

Use those systems. Get traffic from them. Lead all this traffic back to your conversion page.

How are you going to convert people? Well, you can try showing an ad to them. When you place the right ad in front of the right eyeballs, you may get a lot of clicks. Some of those clicks can turn into cold, hard dollars.

Ideally, you should convert as much of your traffic into mailing list members. You can also get them to check out your blog, and if they like what they read, sign up to your mailing list. Once you have a lot of people on your mailing list and they are truly loyal to your content, chances are, you can turn that mailing list into a recurring source of income.

This guide exposes the secrets to viral marketing that helps you save time, save money, and avoid unnecessary stress. Needless to say, if you follow the tips that I'm going to share in this book, you increase your chances of finally succeeding with viral marketing.

Don't Join the Army of Viral Content Failures

The essence of viral marketing is content. In other words, you have to get viral content so you can pull a lot of traffic from many different places on the internet and convert that traffic into cash.

So far so good, right? Well, the problem is, it's too easy to fail creating "viral" content. It really is.

Too many marketers have a mindset that if they "build it, they will come." I'm sorry, but publishing "hot, awesome or creative content" on your blog is not going to cut it. Publishing great content is not enough to make it go viral.

It's very expensive to create original content. You probably already know that first hand. Maybe you tried hiring somebody to write this content for you. Maybe you tried writing it yourself.

Regardless of how you tried to do it, the lesson is still the same. It's expensive. Either you pay in the form of money or you pay in the form of time.

Viral Success All Boils Down to the Right Eyeballs

In other words, you need to get niche viewers. The secret to viral marketing is not massive amounts of views. It is neither a tremendously mind-boggling amount of traffic. Believe it or not, raw views or raw visibility is not going to translate to much money. Seriously.

Millions of views won't produce real cash, unless those views are from the right eyeballs. Unless you're just trying to make money off YouTube videos and you get paid per thousand views, traffic, in and of itself, is not going to put food on the table.

Viral Content Pieces are Not Commodities

I know I've told you that one key aspect to effective viral marketing is to find stuff that has gained traction on Facebook and reshare it on Twitter as well as YouTube. But there is a limit to this.

Please understand that just because it's hot on Twitter, it doesn't necessarily mean it will gain the same traction on Pinterest, Instagram or Facebook. After all, if you're sharing video, it's hard to do that on Pinterest. Pinterest is geared only to pictures.

While you can get quite a bit of traffic, please understand that it's not as simple as just shifting content from one platform to another.

The Bottom Line: Viral Popularity Doesn't Matter

I know you're probably shocked. You're probably thinking, "Are you crazy? Do you mean to tell me that if my content gets a lot of likes, favorites and comments, my stuff is still no good?" Yes, that's precisely what I'm trying to say.

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Introduction

Productivity is often a misunderstood concept. Being productive isn’t necessarily about accomplishing more, but rather it’s about investing your time and attention in a more strategic way to add value to your career, life, and relationships. If you’re like most people, you probably wish that you could be more productive in your life. However, one thing that you may have failed to consider is the reason and motivation that drives you to work toward accomplishing your goals.

Too often, our desires to be more productive are based on the belief that it is what is expected of us by society or because we think we are being overloaded with work and don’t feel as if we can handle the workload. You might feel a desire to be more productive to impress your coworkers and boos or even to appear as though you are busy. While these are all valid reasons for wanting to be more productive, they are all external reasons. Other external motivators for wanting to be more productive may include material things, money, or fame.

While money can be a great motivator for many people, it is vital that you consider whether or not there is something else driving you. If your reasons for wanting to be more productive are shallow ones that don’t serve a higher purpose in your life, changes are high that it will decrease your motivation down the line, allowing your productivity to fall by the wayside.

If you want to increase your productivity then you need to take the time to consider what is driving your desire for productivity. If you need more money to support your family, then the love you have for your family might be your driving factors. Perhaps, you’ve found yourself in poverty, and your drive is the desire to improve your situation and yourself. If you want to improve your productivity, you need to determine what drives you on a deeper level and understand why you are working so hard.

It is critical that you make sure that you know what you are striving to achieve. Only you know what is driving you. Only you know what will make you wake up early and work hard. Only you know why you need to be more productive.

It doesn’t matter what you tell other people, and it doesn’t even matter if it’s true or not. You may have a desire to tell people what they expect to hear, but it may not be your real reason for wanting to improve your productivity. What does matter is what you tell yourself. If you want to improve your productivity you have to be honest with yourself. To keep your productivity from falling as quickly as it has risen, you need to continue to remind yourself why you are working so hard, being sure to always keep it in your heart and mind.

Unfortunately, there isn’t a magic pill that you can take to fix your lack of productivity. Improving your productivity is going to take you time and hard work and you will have to change how you work before you will ever see a permanent boost in your productivity. The next chapters in this book will provide you with the best things that you can do if you want to improve your productivity and start getting more done in less time.

Chapter 1 – Putting an End to Procrastination

Before you can begin to improve your productivity, you have to slay your habit of procrastination. This chapter is going to present you with the three general strategies for overcoming your procrastination, followed by specific tactics to optimize your personal productivity in the proceeding chapters. These tactics can motivate you even more to continue staying clear of the habit of procrastination.

Keeping it Simple When it comes to a habit of procrastination, tasks and projects that are complex and ambiguous can make it harder for even the most disciplined of people avoid procrastination. Simple plans of action and expected results are much easier to understand and implement. Also, plans that are easier to understand and implement are plans that are at low risk for procrastination, that is unless you are already a habitual procrastinator.

You can look at it this way, are you more likely to procrastinate when you have the task of giving your boss a homemade cake that you’ll bake yourself, even if you don’t have any previous experience baking, or when you have to order a customized cake from an online bakeshop to present to your boss? Chances are pretty high that you’ll procrastinate on baking a cake yourself because it is more complex and complicated, compared to ordering a custom cake online. The mere thought of having to find the perfect recipe, buying all the ingredients, and actually baking the cake can be enough to make you put off doing it until the last minute.

Talk to Yourself

To beat procrastination, you have to use positive self-talk. If you don’t know how to start positive self-talk, here are a couple of ways to get you started. First, you can use positive affirmations or declarations to help you overcome bad habits like procrastination. You may be wondering how this works exactly.

The human mind controls how you behave and act, but there are two aspects of the human mind that account for different kinds of behaviors. There’s the subconscious mind, which regulates many of your actions, especially those that you’re not aware of but are important, like breathing, your heart beat, your ability to walk. All the actions that require conscious thought or awareness, like solving a math problem, writing, and eating, are all controlled by your conscious mind.

Habits, like procrastination are unconscious and they fall under the control of the subconscious mind. This is the reason why you can only go so far when trying to consciously changing your habits before you revert back to your normal habits. This includes things like smoking, cursing, and procrastinating. The only way you can make lasting personal changes is by converting them into habits, either subconscious or conscious, through reprogramming your subconscious mind.

According to Dr. Maxwell Maltz, the author of Psycho Cybernetics, the subconscious mind can be likened to heatseeking or laser guided missiles launched from fighter jets and warships. When these kinds of missiles are launched, they automatically seek out the targets given to them. After the missiles are launched, the pilots and warship captains no longer have control over the movements or trajectories of the missiles. The missiles’ on-board computer systems are what control them in route to their programmed targets. The best way to control these kinds of missiles is to give them their targets before they’re launched.

Your subconscious mind is like these guided missiles. You can make it go wherever you want and achieve what you want by simply programming it to acquire certain targets or habits, like eating healthy, exercising, and ending procrastination. You can do this by using your conscious mind through visualization and affirmations or through declarations and positive self-talk.

To help you retrain your subconscious mind and end procrastinations, you need to say your positive declaration several times a day and with emotion. An example affirmation might be, “I will stop procrastinating and, instead be a very proactive person.” When you continually tell yourself this, you can change your subconscious mind’s programming over time so that it will manifest the affirmation. It can even become more powerful if you combine it with visualization exercises, where you play a movie in your mind’s eye and you see yourself acting or living out your affirmations.

Another way you can use positive self-talk to reprogram your subconscious mind and end procrastination is by asking the right questions, particularly positive and empowering ones. An example of a right question to ask would be, “What should I do to start closing more sales?” rather than “Why am I not able to close enough sales?”

By asking how you can achieve something rather than why you can’t, allows your subconscious mind to focus on how you can. When you ask why you can’t achieve something, you are effectively programming your subconscious mind to continue keeping you from successfully accomplishing something or getting rid of a bad habit.

What you focus your mind on often determines, to a great extent, how your subconscious mind will be programmed. If you can program your subconscious mind for the possibilities, it will go after those possibilities. If you program it for limitations, it will do what it can to enforce them.

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Introductory

When the topic of home security springs to mind, most people seem to think of burglar alarms and little to nothing else.

Alarms can be a great way to protect your home, although they are only a small part of what makes up an effective home security system. Burglar alarms are a key to protecting your home – although there are other things you’ll need as well.

Believe it or not, the windows are actually the key to home security. Homes that have poor constructed windows tend to get broken into a lot more than homes with secure and sturdy windows. When you are dealing with your windows, you should make sure that you have tough glass and locks that fit to the windows.

When you are away from home, you should always make sure that your windows are locked. Even though some windows may be hard to reach, you should always lock them. Burglars make a living out of stealing – and they will normally find a way in if they see the opening.

Along with the windows, doors are also known to be a weakness of security around the home. Doors should always be strong and sturdy, complete with tough locks that aren’t easy to force open. If you have a spare key, you should be careful where you leave it. Losing your keys can also make you a target, especially if you have anything on your key ring that reveals your home address.

To better protect their homes, most people choose to invest in a home surveillance system. These systems are great for monitoring the home, as they can record video and keep it stored for you to view later. If you travel a lot, a home surveillance system can be an ideal way to keep a check on your home while you’re away.

Guard dogs are also common with home security as well. A guard dog can protect your home from burglars, thieves, and other types of trouble. Guard Knowing Home Security dogs can be very handy to have around, as most dogs are more than capable of scaring away trouble with their bark. The only downside to guard dogs is the fact that you’ll need to train them and ensure that they always have food and water.

Last, but certainly not least are burglar alarms. Burglar alarms can be effective to an extent, although they are primarily good for scaring thieves away. If you put an alarm in a visible location from the outside of the home, most burglars won’t even attempt to enter your home.

Even though burglar alarms are great for scaring off thieves – you’ll still need to have other areas of your home safe and secure as well to get the most of your home security.

Chapter 1: Information About Home Security

A majority of us that reside in the United States are worried about leaving home while either at work or on vacation.

If the neighborhood is considered to be bad in terms of crime, it may be troublesome going to sleep. A lot of people live in fear or leaving their kids or an old person at home due to the fact that someone could easily break in to their home and harm them. Due to this fear, some may even hide weapons in the house.

Each and every one of these fears that people develop stems from incidents that have happened in the past to others. These days, people are getting more cautious about protecting their loved ones and their homes. Most use burglar alarms, keep their doors locked at all times, never open their doors to strangers, and keep their windows locked. When going out of town, they will inform neighbors that they will be away – and then will invest in a home security system.

Burglars and intruders alike will often keep a watchful eye on any opportunities that present themselves to gain entrance to a home. Thieves do their research well and look for any entry that they can use to enter the home such as doors, windows, skylights, and chimneys.

They will also pay attention to any surveillance systems as well, and do their homework on how to disable or avoid them. If a house is well equipped with alarms, cameras, and motion detectors, a burglar may actually think twice before he attempts to ransack a home.

What many fail to realize is the fact that burglars are smart people. They spend a lot of time planning to rob a home, carefully studying and watching.

Although locking your doors and windows will help to an extent, it normally won’t keep a determined burglar out of your home. If a burglar sets his mind to something and has a plan in mind, simply locking your windows and doors isn’t enough.

If you have sturdy and strong doors and windows on your home, it will take the burglar extra time to break in. In the process, he can easily get caught due to the high level of noise he will make trying to get into the home. If you have a lot of valuables in your home, you can always invest in a strong fireproof safe to store them in. To protect the exterior of your home you should have always have good lighting in your yard.

Alarms are popular to use as well, as most will go off the second a burglar tries to open a window or a door. They are very popular these days, providing a high level of security for your home.

Alarms and surveillance systems include a variety of detectors, control panels, alarms, and cameras. Although they may cost you a bit of money – the peace of mind and safety of your family is more than worth the investment.

No matter what area you may live in, you can always secure your home. To better secure your home and know what equipment you need, you should always try and understand the frame of mind that burglars use. This way, you’ll know what you need to protect your home.

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Introductory

Myrna, 38 and a successful physician, sought my help because she often felt inadequate. While she really valued herself as a doctor, she did not value herself in her important relationships with friends and family.

In addition, she said she wanted to be in a loving relationship but she took no actions to meet available men.

In the course of our work together, it became apparent that Myrna rarely took loving action in her own behalf with her friends and family. For example, Jessica, one of Myrna’s friends, would often get angry and blame Myrna when Myrna was not available for dinner with Jessica.

Myrna would feel guilty and responsible for Jessica’s feelings and meet her for dinner even when she was exhausted from work. Myrna would feel drained after these dinners and depressed for a few days after, never realizing it was because she had not taken loving care of herself.

Myrna realized that the reason she was afraid to be in a relationship was because she had no idea how to take care of herself around others. She was terrified of completely losing herself in an important relationship.

She realized that if she could not speak up for herself with Jessica, how could she ever speak up and take loving action for herself with a man she was in love with? She realized that she would continue to feel lonely, anxious, inadequate and depressed until she learned to take loving action for herself.

Many people suffer daily from anxiety, depression, stress, and anger as well as from feelings of guilt, shame and inadequacy. The major cause of these feelings is a lack of loving action in their own behalf.

Loving actions fall into two categories: Loving actions for yourself and loving actions in relationship to others.

Loving Actions For Yourself

Loving actions for yourself are those actions that attend to your own needs. When you take loving action in your own behalf, you are letting yourself know that you matter, you are important, you count. When you fail to take loving action, you give yourself the message that you are not important, which leads to feelings of depression and inadequacy.

Loving actions for yourself might include:

• Eating nutritious foods, avoiding junk food and sugar, eating when hungry and stopping when full.

• Getting enough exercise.

• Keeping your work and home environments clean and organized.

• Getting enough sleep.

• Creating a balance between work and play. Making sure you have time to get your work done, as well as time to do nothing, reflect, learn, play and create.

• Creating a good support system of people who love and care about you.

• Being organized with your time, getting places on time, paying bills on time, and so on.

• Choosing to be compassionate with yourself rather than judgmental toward yourself.

• Creating a balance between time for yourself and time with others.

• Making sure you are physically safe by wearing a seat belt in a car, a helmet on a motorcycle, scooter, or bike, goggles when necessary, and so on.

Loving Actions In Relationship To Others

Loving actions in relationship to others might include:

• Being kind and compassionate toward others without compromising your own integrity or ignoring your own needs and feelings.

• Saying no when you mean no and yes when you mean yes, rather than giving yourself up and going along with something you don’t want to do, or automatically resisting what another wants from you.

• Taking care of your own needs instead of trying to change and control others. Accepting your lack of control over others and either accepting them as they are or not being around them.

• Speaking your truth about what is acceptable to you and what is unacceptable and then taking action for yourself based on your truth.

• Taking personal responsibility for your own feelings and needs, instead of being a victim and making others responsible for your feelings and needs.

• Creating a balance between giving and receiving, rather than a one-way street with another person.

As a result of learning to take better care of herself alone and with others, Myrna no longer felt depressed and inadequate. She gradually lost her fears of being in a relationship, and is delighted to be meeting available men.

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Introductory

"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi.

How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.

Entrepreneurialism is bolstered by the ability to develop a business that can reach around the world and back.

Entrepreneurialism is the mindset and soul of a business; ecommerce is how an entrepreneur can realize a very personal dream.

Entrepreneurialism is a patchwork quilt of ideas that seeks out likeminded consumers through ecommerce.

These two roles are uniquely different, but also distinctly compatible in the development of an online business. In all phases of development, the entrepreneur should express positive emotion as the very thing only dreamed about comes closer to becoming a reality.

There are many wannabe entrepreneurs who have dreams, but they gather dust in the back of minds because of fear, poor choices or other limitations that make it difficult for these individuals to consider developing their own business.

Did you know that President Abraham Lincoln, one of the most revered Presidents in history, had a track record that indicated he was less than an ideal candidate for success? He had little formal education coupled with personal, political and business loss. He often seemed to side with the minority political opinion and he even went through bankruptcy.

Yet it was this President that brought about the end of slavery in America. It was his belief in justice and freedom that caused him to rebound from failure after failure. He learned what he could from the mistakes and discouragements he encountered. In the end he prevailed in the radical alteration in how America treated its citizens.

You may have tried using your entrepreneurial ambitions in an ecommerce setting and failed. In that knowledge you may be gun shy about giving ecommerce a second try.
If there is anything to learn from the life of President Lincoln it is that no matter how difficult things get it does not have to signal the end of a dream. Difficult circumstances can simply be the mechanism needed to come at the problem from a new perspective of perseverance.

“Many of life's failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison

Chapter 1: Accounting Principles

Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.

Certainly, being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.

One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.

The Debut of Encryption

Webopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”

The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.

Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.

This was a new way of doing business in the cutting edge of intangibles. No longer did business owners absolutely need a sales staff, no longer was an outgoing personality required for business startup, no longer did business mean a storefront.

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Introductory

"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi.

How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.

Entrepreneurialism is bolstered by the ability to develop a business that can reach around the world and back.

Entrepreneurialism is the mindset and soul of a business; ecommerce is how an entrepreneur can realize a very personal dream.

Entrepreneurialism is a patchwork quilt of ideas that seeks out likeminded consumers through ecommerce.

These two roles are uniquely different, but also distinctly compatible in the development of an online business. In all phases of development, the entrepreneur should express positive emotion as the very thing only dreamed about comes closer to becoming a reality.

There are many wannabe entrepreneurs who have dreams, but they gather dust in the back of minds because of fear, poor choices or other limitations that make it difficult for these individuals to consider developing their own business.

Did you know that President Abraham Lincoln, one of the most revered Presidents in history, had a track record that indicated he was less than an ideal candidate for success? He had little formal education coupled with personal, political and business loss. He often seemed to side with the minority political opinion and he even went through bankruptcy.

Yet it was this President that brought about the end of slavery in America. It was his belief in justice and freedom that caused him to rebound from failure after failure. He learned what he could from the mistakes and discouragements he encountered. In the end he prevailed in the radical alteration in how America treated its citizens.

You may have tried using your entrepreneurial ambitions in an ecommerce setting and failed. In that knowledge you may be gun shy about giving ecommerce a second try.
If there is anything to learn from the life of President Lincoln it is that no matter how difficult things get it does not have to signal the end of a dream. Difficult circumstances can simply be the mechanism needed to come at the problem from a new perspective of perseverance.

“Many of life's failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison Good Ecommerce

Chapter 1: Accounting Principles

Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.

Certainly, being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.

One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.

The Debut of Encryption

Webopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”

The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.

Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.

This was a new way of doing business in the cutting edge of intangibles. No longer did business owners absolutely need a sales staff, no longer was an outgoing personality required for business startup, no longer did business mean a storefront.

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Chapter 1 – Niches To Write

As we mentioned earlier, the Google Keyword Tool is one way to help you identify topics through researching interesting keywords. In this chapter, we'll walk you through how to use the Keyword Tool to get the best results. It's not just a matter of sitting there thinking up words, but actually using the tool to think them up for you.

However, that's not the only way to really ramp up your potential topic appeal. The #1 way to make your topics appealing to a wide audience is to have a knock-out title. Yes, that's right, the first step of identifying topics starts with titles and the search engines weight these heavily in their search engine algorithms. So, while you can use the Keyword Tool to help you locate words to use in your title, to give your articles some Search Engine Optimization (SEO), the real way to make them profitable is to make them grab the reader as well as the search engine.

Finally, even having a good idea of what topics you want to address, you still might have to think up multiple articles for the same topic. That's where a tool called Rack and Write Mixer can help you generate titles from various disjointed phrases and power words that you have thought up. This way, it takes a little less time to brainstorm potential topics and they are targeting all of the elements of good Internet marketing too.

How To Use The Keyword Tool

We've talked a little about the Keyword Tool already, but now we will go into the details of how to use this tool to start generating titles that make your topics profitable and optimized for maximum exposure.

Set It Up For The Proper Language

One of the first things you should do is to set up the tool for whatever country and language your major audience happens to be. You can find out what your biggest audience is regionally by checking the administrative panel of your website for the makeup of countries visiting your site. This is important, even for all English language sites because even English is spoken differently around the world. People in the UK will visit a site and see different spellings and instead of realizing that you are an American company, they might think you are just not a very good speller, and thus unprofessional. So, try to suit the tool to the language you want to highlight most.

At the very top of the tool you will see a sentence that says: “Results are tailored to English, United States.” There is a link next to that that simply says, “Edit.” Choose the link and change the main language and country, if necessary.

Search Descriptive Words Or Phrases

The tool can search three different ways, based on a keyword or phrase, based on a URL, or based on some content. For this section, we'll concentrate on choosing to search by descriptive words or phrases by making sure that radio button is selected. Next, you want to enter the word or phrase that you've brainstormed to start the process of finding other ideas or words that might work for you. You will need to type in the letters in the capcha facility that keeps spammers off the site, but it doesn't do anything to your search results.

After you get the results back, you can search through the list and look at the competition for the keyword or phrase, the approximate search volume for the month, and the average search volume. In general, what you want to find is a word that has a low level of competition with a high search volume.

Of course, that's nearly impossible to find these days as advertisers are very savvy. But, you can at least get a good idea of which ones are worth trying to use. If you use something with a high advertiser's competition value and a high search volume, the odds of being in the top search results are practically non-existent because major players are hogging the traffic on those.

There are other search metrics that you can add to your list after it is generated. You have to use the drop-down box that says,”Choose columns to display” to add other columns. One other column that is great to see in the results list is Estimated Avg. CPC, which gives you an idea of the payout associated with the keyword or phrase in the Google Adwords system. Using low competition words with high CPC values is one way to generate more Google Adwords dollars on your own sites, as SEO articles will cue the Google server to serve up ads related to what's on your page. If it sees high-paying words, the ads served that people can have the opportunity to click are often also high-paying ads.

If you find some additional keywords in the results that lead you to new keywords, don't be afraid to pull them out of the list and run them alone in the Keyword Tool to see what comes up. You will find this helps you to brainstorm different ways to find words for your topic title that are going to bring in traffic and money to your sites.

Search Web Page URL

Another way to use the Keyword Tool to analyze the keywords being use on another web page. This is a great way to generate keywords off competitor's sites without too much effort. If you know of sites similar to your own that are already doing a great job attracting traffic, then you should use this tool to find out what keywords they are using.

The way you do that is to switch the radio button from descriptive words or phrases to “website content.” It will then return a results list that will be sorted in groups by whatever the major keyword or phrase used happens to be. This is a very easy way to get a list of usable keywords, but do realize that keywords campaign change frequently as new trends are identified.

Generate Keywords For Already Written Articles

Maybe you've written articles already, but they're not generating much attention. You can still use the tool to help you optimize the articles and change the titles. All you do is choose the “website content” radio button and use the link under the box for the URL to add your text into a box instead. Then, the tool will go through the topic and suggest keywords to use in it. All you have to do is change some words here and there and add a different title to get these stale articles to become stars in your writing lineup.

Sample Content Preview

INTRODUCTION: WHO ISUSING A YAHOO STORE AND WHY YOU SHOULD TOO

Have you considered the key benefits of using a Yahoo! Store? Most people do not realize the true value that this one, simple tool can do for their business.

One of the most common reasons to turn to this type of ecommerce solution occurs when you want to take your offline business and start selling online. Imagine the local hardware store or the local print shop. While their business may mostly be through local community users, there could be a market for them in the online world, too. Because of the growing need for stores to turn to the web to increase their business, companies such as Yahoo! have come to the rescue with number of programs that make it very easy for the business to come on the web.

Why Yahoo? Many people would ask this question, but most will not ask who Yahoo is. You may use them on a daily basis for your search engine functions. You may visit their homepage to get your daily feed of the news. You may even turn to the organization to get your email. The fact is, the company is large and growing and it is well trusted. When you turn to Yahoo for your ecommerce needs, you get a quality product at an affordable rate.

You may be wondering why Yahoo is the company to turn to. The answer is actually quite simple. Other companies are having a lot of success using the ecommerce solutions that Yahoo! Store has to offer. You may know a few of these companies, for example:

• Oakland Raiders, a professional football team
• Simple Human
• Ben & Jerry’s ice cream
• American Pearl
• Lance Armstrong Foundation

These big businesses and organizations are turning to this particular company for their web solutions. This is one reason that you should too. - 4 -

One thing not to worry about is the cost. Yahoo! Store is highly affordable and provides you with a wealth of services for what you are investing in. If you have something to sell, it is always a good idea for you to choose an organization that is well known and is affordable because you are likely to get a product you can trust.

Check out these other reasons to turn to Yahoo! Store for your needs:

• You get virtually everything you need to put your business on the web. Everything is included in one tool to make the process that much easier for you.
• You get help along the way if you need it.
• Each step in the process is easy to do. You do not need any HTML experience, or any idea what web hosting is to get started. The product is very easy to use.
• You get the tools you need to start ranking in the web. This allows you to get your business online quickly and to start seeing a profit from it.

However, there are a few things to learn along the way, before you can start to invest in this product. You do want to ensure that Yahoo is the best option for you and that the company’s product will work with your particular needs. Keep in mind that most people will have no problem achieving this goal.

The information in this book will teach you about Yahoo! Store and how to get your business online using it. Keep in mind that product packages, discounts and sales may be available frequently from Yahoo! Store. Therefore, you do want to check out the latest information available before you begin to invest or use the product. In general, Yahoo is all about offering the best price, for the best features available.

Like the other businesses that are using this product and ecommerce solution to get their business online, you can do so too. - 5 -

1WHAT IS YAHOO STORE?

There are two important questions to learn the answers to from this chapter. What is Yahoo! Store and Is it right for me? If you can answer those, you know you are well on your way to investing in this company’s product.

Here’s a roundup of what Yahoo! Store has to offer to you in a nutshell:

• It provides you with the web hosting you need to get your business on the web.
• The company provides you with the software you need to build a catalog.
• It provides you with the marketing tools you need to get your business out in front of people who will buy from it.
• It provides the management tools to help you to oversee and monitor the success of your business.
• You also get access to something called Yahoo! Shopping. With this service, you get access to incredible amounts of traffic, which are just visitors and buyers to your site. Most sales come from this resource!

So, what does this all mean to the business owner who wants to get his or her business off the ground and online? In short, having a Yahoo! Store website allows you to do just that but in a simplistic way so that you are not overwhelmed by the process of getting your business up on the web.

In short, a Yahoo! Store website is a type of ecommerce platform. You are able to sell your products and services through this store as you would in the off line world. However, with Yahoo! Store, the company gives you more security and more dependable services and features that other companies may not. For example, the shopping cart system used is highly recommended because it is an easy tool to use by your customers and works well from the business owner’s standpoint as well.

Although the Yahoo! Store is incredibly easy to use as a tool for getting your business online, some people do invest in having a professional web designer set up the site. This is an additional cost, and it will require a third party to do so, but the fact is, you do not have to use that service to reap the benefits of a Yahoo! Store.