Tag Archives: Ebooks

Work At Home Auctions MRR Ebook

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3Finding Product to Sell

Now that you're all set up to sell, you need to find the product to sell. This generally takes place in 3 basic steps:

• Research the market segment you're interested in

• Find manufacturers or wholesalers that can reliably dropship product for you

• Select a few suitable products to sell that conform to your selected niche market

Of course, there's a great deal to each of these steps, but it is very important that you take them in order, being very careful not to skimp on the first two. There are no fast and easy steps to researching and planning your business. By doing careful planning and research at every step, you can avoid the most common pitfalls of dropship selling.

Dropshipping Basics

The basic premise of drop shipping is that you (and many others like you) are acting as a distributed sales force for manufacturers and wholesalers who either cannot or don't wish act as retailers. You will become virtual distributors for them, while they handle the physical order fulfillment and shipping, only. As such, dropshipping is lucrative for everyone involved.

Though there are countless items available for dropshipping, it's easy to get carried away with the possibilities. It's best to focus on just a few very carefully chosen items to get started. Not only does this keep you from getting confused with all the items you have for sale or being overwhelmed with auction fees before you actually sell anything, but you'll also be able to evaluate the feasibility of each item on a small scale before you become dedicated as a well-known seller of Norwegian Cuckoo clocks, or some such.

The same is true of choosing a dropshipping partner to work with. Don't just pick the first one that comes along and meets all your criteria as far as their merchandise is concerned. Shop around and find a few that will give you the best possible deal. Then, evaluate their performance before making any type of long-term commitment. It is, after all, likely that legitimate dropshipping partners will be evaluating your performance, too.

When doing business with manufacturers, it is very likely that they'll ask you some perfectly legitimate questions about your business, such as your Tax ID number. In the US, this means you'll be doing business as a Sole Proprietorship (until you register with your state as something else). As such, your Tax ID number is your Social Security number. Though this means you'll be personally liable in the event of trouble (unless you incorporate with the help of at least one and usually two other people), it also means that you can get right into business without filing any forms with government officials.

Finding Good Manufacturers And Wholesalers To Do Business With

Perhaps the hardest part of getting started with dropshipping is finding good companies to do business with. There is certainly no shortage of fly-by-night companies and scam artists who have sprung up in recent years, trying to take advantage of the many thousands of people who also hope to supplement their income without spending a bunch of money up front. This lure is so very strong that you need to be very careful when selecting dropshipping partners to work with.

There are a few that have been “approved” by eBay, but you'll quickly find that their entire product catalog is already well-represented on eBay by a large number of other dropshippers. No, it's in your best interest to do your homework and find drop shippers to work with on your own. Otherwise, you're sure to be operating on razor-thin margins that are just as likely to loose money in the long run.

Not all dropshippers are alike, even when selling the same items. When you do find companies that are willing to do dropship work with you, find out how long they've been in business and how long they've been doing dropshipping for clients. You may be the first test case of a company that's been in business for a long time. While there are great potential rewards for those who go into partnership with start up companies, you need to know the risks – it could be a very bumpy ride with a very new business Ask very pointed questions and evaluate the timeliness and professionalism of the responses you get. Companies that are able to respond to your questions in a quick, forthright manner are the same ones that will be able to jump right on an issue when a problem or dispute arises. They should also be able to tell you, in no uncertain terms, exactly what products they sell, if not all of them, are available for dropshipping.

Where To Look

Since most people begin their searches looking up wholesalers and manufacturers online, it may come as no surprise that this is actually not the best way to find companies to begin a dropshipping relationship with. In fact, very few companies that do wholesaling or manufacturing maintain websites, since that sort of thing is more suited to retailers. Many of these companies prefer to conduct business by phone or mail, with some not wanting to sign a deal unless they meet you in person.
You'll want to choose a company that lies somewhere in the middle of that spectrum, since you're looking to start your business up for as close to nothing as possible. Expect to get some leads of the Internet, but be resigned to do much of your following up on the phone.

One useful place to generate some leads on where to find dropshippers in the list of companies that eBay maintains on approved, legitimate resellers. You may, find the returns on items from these companies to be somewhat lower, due to the increased competition from other eBay dropshippers. You'll do far better to blaze your own trail.

While some websites offer lists for sale that purport to be full of hundreds or thousands of dropshipping companies, most such lists are, if not downright fraudulent, of poor quality. They usually contain inaccurate or out of date information that won't help you at all or will send you calling around on your own dime, only to be rejected, time and time again. Like finding contacts in mid-level marketing, if someone is offering you a list to make things “easy” for you, it is almost without fail far less useful than they claim it to be.

If you have an idea of what sort of product you want to list, you can look directly for manufacturers of such an item by checking out the Yellow Pages or finding a listing on the Thomas Guides. From these listings you can get a number to call where you can simply ask if there's a local distributor for the product in question.
Though somewhat disingenuous, call back later without identifying yourself and the earlier caller and ask if they do (or would consider doing) dropshipping. This question will undoubtedly lead to several dead-ends, but the fruitful calls are golden, since they often don't show up on any existing “lists” that people sell you the chance to look at. This type of “lead-generation” is invaluable. You'll certainly get the hang of it after the first few calls.

Once you get a list of companies that will dropship, take a look around on eBay and check to see if any of them are already selling there. It will be all but impossible to compete with them if they are. You may wind up crossing several suppliers off your list, but this will save you a great deal of time and effort, as well as money in dubious fees.

Next you'll want to see how each of the dropshippers you've generated a lead on compare as far as pricing is concerned. It's best to do this for a very similar or identical item, if possible. You'll be surprised at how much the price can differ from one to another. Be careful to consider any hidden shipping costs or initiation fees that may apply from one manufacturer to another. If there is a large fee to join a company's lineup of dropshippers, you might as well look elsewhere – there are plenty of manufacturers and wholesalers who won't charge – you just have to keep looking.

Some dropshippers maintain that companies that charge an initiation or subscription fee have a larger selection of goods to choose from, decreasing the amount of time you'll have to spend looking for such companies – it's up to you, but to really get the most for your dropshipping dollar, legwork on your part is money you don't have to part with.

Keto Diet Personal Use Ebook

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Introduction

By now, you’ve probably heard about something called a Keto diet. Often, we hear the buzzwords and the extreme testimonials but don’t hear about the details. We’ve heard of it, but don’t know anything about it. The Keto diet has been making a resurgence lately. The words “keto diet” blurring into a single word that seems to carry with it its own sense of importance, as though we’re supposed to know automatically what it is, what it means, what it does.

Hopefully, this book will clear up the confusion. In the next pages you’ll discover:

- What is the keto diet, the origins, the way it works and how it’s all done

- Practical ways to diet, the benefits to this diet, why it’s gaining popularity

- Who should jump in and who might want to pass

- What to eat, and what to avoid

- And a look under the hood of macronutrients

Once you’ve gotten this far, you’ll be well on your way to a new thinner, and healthier you.

So, dive in, and be ready to explore. Hopefully, all your questions will be answered.

The Foundation of the Keto Diet

The keto (ketogenic) diet is a low-carb, high-fat diet that is designed to change your metabolism. When you eat carbs (Sugars, sweeteners, breads, etc.) your body burns that for energy. Any fats that are consumed with the carbs (meats, cheeses, etc.) are stored in the body as fat for future needs. If there are no future needs, the fat remains stored. This storage of fat is what makes you heavier.

The keto diet is designed to remove the source of the body’s fuel – carbohydrates. The body then begins looking for alternative sources for fuel – namely the stored fat. This metabolic state is called ketosis. The body becomes effective at burning fat, turning it into ketones in the liver to supply energy to the brain.

While this sounds like a lot of scary chemistry, ketosis is a good thing. It not only brings a new source of energy into play that uses up those old fat reserves, but it can also cause a reduction in blood sugar and insulin levels. These three factors when including ketosis can have some remarkable health benefits.

How does this work?

Carbohydrates become glucose when digested. Because glucose is the easiest thing to use for energy, the body will naturally gravitate to the simplest source of energy. Burning fat takes more effort, so it’s stored until some future date.

When food becomes scarce, the body begins to use the reserves stored up. This is called ketosis.

Imagine this: a simple change of selected foods can make a big difference in your overall health and body. That’s because a Ketogenic diet is more than just a diet, it’s a way of “reprogramming” your system to burn fat, not carbs.

What is ketosis?

As mentioned, ketosis is the state of the body when the metabolism changes from burning glucose to burning fat. This can be done temporarily and with some risk by fasting, but that is not sustainable past a few days. Rather than run the risk of ruining your health, the Keto diet is a controlled and satisfying way to create this metabolic switch. When the body switches to burning fat instead of glucose, it creates ketones in the blood. When the number of ketones reaches a certain state, the body reaches ketosis, meaning a quick and consistent weight loss to a healthy weight.

Ketones are the product of the liver breaking down fat into fatty acids and glycerol. From there, fatty acids are further broken down into the energy-rich ketones. It’s a cleaner and less saturated feeling energy source than glucose.

If you’re panicking because you know someone who has diabetes and heard of ketoacidosis, this is very different. Ketoacidosis is a serious consequence of diabetes when the liver produces blood acid. That is a very different physical state. Don’t confuse them; ketosis is a natural and healthy state.

Benefits of Eating Keto

Among other things, this state of ketosis can help control type 2 diabetes and help to turn around a pre-diabetic condition. Burning glucose is a process of peaks and valleys, never having a steady consistency, whereas the keto diet is a steady pull on fats leaving a constant flow.

For that reason, it’s better for the mind as well. There are those who take the ketosis diet specifically for the brain boost it gives.

Since burning fat is steadier than burning carbs, your hunger becomes “normalized,” that is the sudden rush of energy, and the resulting crash right after is no longer the norm.

The keto diet has been used since the early 1900s to control epilepsy and is still being used to help children control their seizures today. In the past few years, there have been numerous studies indicating the positive effects ketosis has on adults with epilepsy as well.

There are numerous research studies to indicate that ketosis helps with: Cholesterol and high blood pressure. Ketosis has been shown to improve triglycerides and cholesterol associated with a build-up in the arteries. The same studies show a reduced instance of blood pressure problems and, as most high blood pressure is related to being overweight, ketosis helps on that end too. When the body adapts and loses weight, the blood pressure reduces.

Lower cholesterol and triglycerides mean a lower risk for heart disease, even for people who are obese.

Insulin Resistance. The cause of type 2 diabetes, insulin resistance has been shown in a great many studies to have been curtailed with a moderate-fat, low carb diet. Insulin is the key to burning food into fuel for the body to use, so even if you’re not overweight, a more efficient and effective use of insulin is going to give you better results in sports and daily living.

Healthier skin. One of the most common and immediate results of ketosis is clearer, healthier skin. There are studies that include acne, lesions, and inflammation all reduced or eliminated with ketosis.

Weight loss. Ketosis turns your body into an efficient fat-burning machine. Using fat for fuel is cleaner, more efficient and gives a better mental clarity than burning carbs. Also, diets high in healthy fats are more filling and feel less like starvation, meaning less hunger and less eating to assuage that hunger.

Cancer. While there are many markers that determine cancer, ketosis can “starve” cancer cells, according to some studies. Although more research is needed, there is a theory that while all cells can use glucose for fuel, cancer cells are unable to process any fuel other than glucose. Thus burning fat in the form of ketones means that cancer cells cannot proliferate and “starve.”

It’s not coincidental that some of the best known cancer-fighting foods are featured on the keto diet list.

Brain and neurological disorders. Additional to epilepsy mentioned above, ketosis has been proven effective in fighting Alzheimer’s symptoms. Patients with impairments in cellular pathways can find that their brain takes in the ketone energy in a different way, therefore bypassing the damaged cells. A European study suggested that a therapeutic use of ketogenic diet can alleviate symptoms in headaches, neurotrauma, Parkinson’s disease, sleep disorders, brain cancer, autism, and multiple sclerosis.

The study points out that though these conditions are very different from each other, ketones appear to automatically correct abnormalities in cell energy usage, in other words, making each cell more efficient.

There are also studies to indicate it can help with schizophrenia, normalizing the pathways that cause illusions, unpredictable behavior, and lack of restraints. It might even be that the lack of glucose alone is providing some sense of relief as many patients with schizophrenia were observed to eat something with high carbs before an episode.

More research is needed as the effects of ketones on some neurological issues remains unclear, but the anecdotal evidence is overwhelming. Longer life. Yes, there is growing evidence that a keto diet is a key for a longer life. In a study of 135,000 adults, high-carb diet was associated with a higher risk of overall mortality. Evidence suggests that saturated fat had the opposite effect, actually protecting heart health and preventing strokes.

With all this information it’s no wonder that the number of benefits from a steady keto diet has been proven over and over again with every test, study, and survey. It controls weight, lowers blood pressure and staves off type 2 diabetes. The mind becomes sharper, more focused and burns its fuel more efficiently.

Why is it Trending?

The ketogenic diet is trending because it gets results. It’s really that simple.

For many years, we’ve learned the food pyramid while in grade school. As it turns out, that pyramid was debunked. Many times. Over and over again, and still we’re taught that the food pyramid is the healthy way to eat. It isn’t.

The fact is, most of us have tried the pyramid way. We’ve regulated our intake, we’ve watched that the greatest amount of our diet is this and least be that. It simply doesn’t work. The myth that being overweight is all about laziness and overeating is wrong and foolish. The fact is that we’ve been told to eat the wrong things.

Then too, when we try to diet, especially following the pyramid, we’re fighting our own body’s needs. With Keto, there are a large number of foods to choose from. Where with most “diets,” you end up craving everything you see others around you eating, with the ketogenic diet you’re left feeling sated and comfortable. In fact, there are no cravings once you’ve changed out your metabolism.

The fact is that we all want to be a healthy weight, we want the energy, the clarity of thought, the health benefits that keto brings. That’s why it’s trending because too many people have found it to be that effective and that productive.

As stated before, it’s trending because it works.

Who Should Consider Keto Diet?

Let’s get this out on the table right off the bat: Anytime you want to change your diet or reboot your metabolism, check with your doctor first. That’s just common sense. Ask, get some more info, teach your doctor what it’s all about if you need to, but get as much info as you can. Having said that, keto is probably for you if you:

Are looking to make a good thing better. Say you’re in pretty good health, you’re a little overweight, but not too much and you want to lose a few pounds and feel better, make your body more efficient and cleaner. You’re looking to make your mind work clearer and your thoughts to be sharp. Even if you’re already healthy, keto can benefit you.

You’re tired of being a slave to sugar. Face it. You have cravings. It’s as bad as trying to quit smoking, you need something sweet, and you need it now. Sugar is a drug, and it’s addictive. Keto is a diet that will help you break that addiction cycle. You’ll feel comfortably full, not continuously hungry as with most diets.

You need to stabilize your blood sugar. Hypoglycemic or diabetic, ketosis handles both extremes. It regulates the blood sugars and evens out the burn rate for cells. It also means no more sugar spikes and drops.

Healing. If you have one of the items listed previously and you’re looking to make a change to encourage healing, Keto diet might be just what you’re looking for.

You’re just looking for all-around better health. Ketosis burns cleaner and more efficiently. It will increase your overall mood, performance, and attitude.

The Art Of Living In The Moment MRR Ebook

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If you are in any way feeling stuck or powerless in your life, there is a solution. You can choose to live in the NOW or The Present Moment.

By understanding this skill and applying it to your life, you start slowing down the ‘treadmill’ of stress and pressure in your life. You're still running, you're still taking care of business, you're still being a responsible mature adult. That's not going to go away.

The big difference is you become more aware, so you are able to become more content and fulfilled in the present moment. You're no longer kicking the can down the road when it comes to your personal happiness and fulfillment. You learn how to live in the present moment and enjoy it and accept it for what it is.

Let me tell you, life is never going to be perfect. And if you are going to set yourself up where you will only agree to be happy when perfection enters your life, you're setting yourself up for a big letdown.

This book teaches you the valuable skill of living in the moment. Not tomorrow, not next week, and definitely not next year. Right here. Right now.

I'm sure you already know this, but the moment you close this book, you might get hit by a truck. You might suffer some sort of weird and nasty medical allergic reaction. You might eat some bad food. There are all sorts of things that may cut your journey through this life short.

Life is short. It is fragile. This book teaches you to enjoy every moment.

Hang on to it. Get a lot of meaning out of it. This is how you are able to keep running on that treadmill with a deep and abiding sense of peace and harmony within you.

Sounds awesome? Great. Let's jump in. See you in Chapter 1.

Reclaim Your Power of Focus

Your focus is probably the most important factor in the process of overcoming whatever challenges you face.

A lot of people think that they have to have the right IQ, or they have to be born with certain advantages, or some sort of other excuse. They think that there's all these circumstances and factors outside of them that would explain their success or lack of it.

And unfortunately, the more you focus on things outside of you, and I'm talking about your circumstances as well as the situations you find yourself in or the people you surround yourself with, the more you lose sight of your focus.

In fact, it can get so bad that you might ignore the power of your focus altogether. You might even completely forget how important personal focus is.

Let's get one thing clear: what you choose to focus on, grows.

If you don't believe me, look at people who hit the gym all day, every day. These are people who may be obese. These are people who may look like they're made out of over-inflated dough. But the more they focus on working out, sticking to a certain diet and lifestyle, the sooner all that fat melts off.

Similarly, people who focus on making money, sooner or later, end up achieving their dreams. People who focus on attracting members of the opposite sex tend to, later on, connect the dots and meet with success more often than failure.

In other words, you get out what you put in. What you focus on attracts your attention, which of course attracts your energy. When you devote energy to any kind of activity, sooner or later, you get good at it.

Sure, in the beginning, it may look like it's impossible. It may look like it's just not going to happen. But the more you keep at it, the more you are able to figure things out. And, sooner or later, these baby steps turn into giant leaps forward.

What you choose to focus on, grows. It doesn't matter what it is. It doesn't matter how seemingly impossible it may be. As long as you give it the proper focus, eventually, it will give way. I can't stress this enough.

Unfortunately, people think that success is something that just falls into their lap. They think it's something that requires inhuman sacrifice and effort. No, it's not. Instead, it's just a choice of where you train your focus.

The Good News

Given how important focus is, I have some great news for you. Focus is a choice.

That's right. It's not something that you're forced to do. It's not something that you are tricked into or somehow coerced by your circumstances. It's something that you can choose. If you can choose it, then this means you have control over it.

There are so many other things you can choose to do, but you can choose to focus. This is power. This is control. This gives you some measure of input on how your life is going to turn out.

Real Focus is Never Desperate

A lot of people are under the impression that things will only change in their lives if they find themselves with their back against the wall. They think that once the chips are down and everything is desperate, that's when everything falls into place.

What they're really doing is they're looking for excuse after excuse to avoid lifting a finger to change their circumstances. That's all you're doing if you believe that you have to be pushed to make a decision.

Real focus is never desperate. It is never the product of desperate times. It's something that you willfully choose and it's something that you choose consistently and continuously over an extended period of time.

Don't think that it's some sort of magical superpower that you discover at the last minute. You will always have the power to choose and you will always have the choice of focusing. It is never desperate, no matter how bleak the situation may look.

Reclaim Your Ability to Focus

If you can wrap your mind around the idea that you can choose to focus, you can start reclaiming the power you get when you focus on certain things. Believe it or not, you can focus on your time to the extent that you can control the output you get when you spend your time on anything.

Web Video For Businesses MRR Ebook

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Your Recording Setup

Depending on what your audio-visual sales concept is, you may or may not use the information in this chapter. But many of the best audio-visual concepts do involve video recording, even if it's just a quick product demonstration or a testimonial clip tucked into the midsection of your sales page. So even if you don't think you'll use this information with your current page, it's not a bad idea to quickly browse this information anyway. If nothing else, you may get a few good ideas for a more elaborate direct sales site in the future.

Cameras: Dos and Don'ts

In order to really translate your idea into a video presentation that you can work with, you'll need to make sure your camera is equipped with a few vital functions, and you'll need to make sure and avoid a few common errors for first-time camera buyers.

Above all: make sure that your camera has a jack for an external microphone. We talked about the reasons for this in the last chapter--you need to avoid capturing humming feedback from the camera itself, you need to make sure you can record strong directional audio--but it's important enough to repeat here. Having an external mic jack frees you from dependence on whatever equipment you start with and lets you record audio in a variety of situations. It also--and maybe more importantly--ensures that you don't have to record and synchronize your audio separately, in the editing room. Anyone with painful experience editing video and audio together will appreciate the ability to avoid this extra step.

You can make sure that your camera is picking up both video and audio in a single chunk of data, you can avoid extra time and technical problems later, and you can ensure that your audio is of the highest quality possible. An external microphone jack: do not try to do without it!

A tripod seems as if it'd be equally as important, but in practice you can often get away without using one. Any indoor shooting you do will probably give you some opportunity to place your camera in a secure location, even if sometime it takes a little bit of imagination to do so. Outdoor shooting will invariably be more complicated and it's worth investing in a tripod if your sales concept requires a lot of outdoor shooting or testimonials that you plan to film on site. (Whatever you choose to do, make sure that you don't just fall back on holding the camcorder in your hands: it's shaky and irritating to watch and it just looks unprofessional.)
How your camcorder records film is another important issue. The choice of which recording method you want to use is going to depend on what software you plan to use to edit your footage into something you can put on the web. Ideally, you'll want to start with the highest resolution, frame rate, and picture quality that you possibly can--streaming or downloading video on the web always requires some loss of quality, and the more high-resolution your raw footage is, the better you'll do after compression.

There are plenty of different options for actually saving your video data. But in reality, there are two workable options: mini-DV tapes, or an on-board hard drive and a direct USB connection. (Don't even think about trying to use non-DV formats for filming audio-visual material: you'll have to invest in expensive "capture cards", you'll suffer a major loss of video quality, and you'll simply add endless amounts of hassle to your development cycle with no clear reward.)

Mini-DV tapes have the distinct drawback of being expensive, unless of course you keep erasing and reusing old tapes. Doing that, though, eliminates one of the best advantages of the mini-DV tape format: archiving your footage. One man's trash is another man's treasure, and if you can't use that nice exterior footage you filmed for this project, you can certainly use it for a future audio-visual project without spending extra time on filming things twice. You also have a permanent backup of any critical footage (an interview with a difficult-to-contact but well-known actor who uses your product, maybe), in case the worst happens, you lose your edited movie files, and you have to start over from scratch. Over time, you'll likely find that the added peace of mind and convenience of having your footage backed up far outweighs the hassle and cost of buying tapes.

A direct USB connection is the other viable option. You lose the ability to store all of your footage, since you'd have to store it on a computer rather than on tapes, and your footage will quickly eat up too much of your hard drive space if you're filming at high quality. But you do save on the cost of tapes, and you do have the ability to quickly grab the day's footage from your camera and shoot it directly into your editing software without any hassle. Mini-DV tapes sometimes require complicated interfaces in order to get your footage into your computer, and transferring your footage from peripheral to peripheral can lead in a worst-case scenario to losing significant amounts of quality. If you don't want to mess around with this problem and you don't think you'll need to retain much of the footage you've been shooting for future projects, just make sure your camcorder has a USB connection (honestly, you'd have to work pretty hard to find a new camcorder that doesn't.)

The only other thing to remember when choosing a camcorder is, of course, to test it out before you buy it. Make sure you like the control options--zooms, resolutions, effects. Make sure you like how the camera captures and displays light: if everything looks overexposed and difficult to make out just in your test footage, you're not going to want to wrestle with the thing for your entire project. And again: make sure that the camera's resolution and file format works with your editing software, and that it's reasonable as far as how much memory it takes up. There's no point in getting perfect footage if doing so will inevitably crash your editing software.
The Face Of Your Product

No one expects you to hire John Gielgud to be in your software commercial. That said, though, you don't want to go as cheaply as possible where actors are concerned. It just takes one halting delivery, problematic accent, or other flaw to turn your site into the laughing stock of the Internet. Either use people in-house who you can rely on to represent your product, or consider investing a little bit of time in finding an actor or actress.

This isn't as expensive as it sounds, especially if you're near a major city. Any college town or large urban center will have a population of actors, many with impressive technical training, but few actual production credits as yet. If you find a sufficiently young and resume-poor actor or actress through online creative services sites (Craigslist being a classic option) or through other channels, you can often convince them to do a day or two of shooting with you for nothing but the experience of being on camera and a good letter of recommendation to future potential employers. There's plenty of talent out there waiting to be discovered, and there's no reason to let it lie fallow when you could put it to work for you or your project for almost nothing.

If you live in a rural area or just don't have a good local talent pool, you'll have to use someone in house. There are endless books written about the difficulty of casting, but as a general rule, pick someone with a pleasant, friendly face and pick someone who's easy to understand. It'll make your content seem more professional and it'll provide a more positive emotional branding for your product.

And if you simply don't have other options, don't overlook the power of testimonials. Get some friends of yours who've used your product and who like it to let you record them talking about how much they enjoy the product. In this case, their lack of technical acting training is an asset: it'll give your production an air of authenticity and make the testimonials that much more convincing. Plus working with friends is an all-time good deal, since they'll most likely be excited enough by the prospect of appearing in your "commercials" that they'll work for friendship, or for free.

Marketing With Aweber Made Simple Resale Rights Ebook

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Introduction:

There was a time where if someone wanted to do business with you they had to try to get your attention through direct mail, telemarketing or face-to-face.

The problem? Most of the time these marketing methods were completely unsolicited – they were “push,” as marketers pushed information to consumers. As a result, we often refer to these solicitations in a negative way and respond angrily. We use terms like:

'Junk Mail'
‘Harassment’
'Snake Oil’

So how is email marketing different?

The major difference between email marketing and the other marketing methods is that people opt-in – or choose – to receive your marketing message. This is GOLDEN. It’s like an open-door invitation to share your information and expertise with your customers. That, my friend, is something you just can't pay for.

Convinced it's time to pay attention to email marketing? Then let’s talk about where to start. In this report you're going to learn everything you need to know about starting your first email list with one of the most popular and best email software programs on the internet: Aweber.

In this report we'll cover:

1. What Is an Email List?
2. How Do You Get Subscribers?
3. Why Build an Email List?
4. Why Use Aweber For Email Marketing?
5. HTML or Text Messages or Both?
6. How to Set up Your List & Opt-in Form in Aweber
7. How to Set Up an Autoresponder in Aweber
8. How to Send a Broadcast in Aweber
9. How to Set up a Blog Broadcast in Aweber
10. Finding Targeted and Interested Subscribers
11. The Rules & Laws Around Collecting Email Addresses
12. Email Marketing Statistics
13. Show Me The Money - How to Make Money With Your Email List

Recommendation: You’ll get the greatest value from this report if you follow along in real time as we discuss these topics. Even better -- you can sign up for a trial that gives you Aweber access for 30 days for only $1. Grab that and learn as you go here:

https://www.aweber.com

Just click 'order' and you'll see this:

All signed up and ready to go? Great! Let’s get started.

What Is Email Marketing?

We've touched a little on the concept of email marketing and how it can be a highly effective way to build your business. Now let’s dig a little deeper into the concept of what email marketing is.

Let's start with some definitions:

Email List: An email list is simply a collection of email addresses. Most marketers will also collect the person's first name with the email address so that the email can be personalized through automation software. ie. Instead of just saying “Hi”, you can say “Hi, Tom!” in the emails. It's also possible to collect information such as location or phone numbers so you can further segment your list and market to them based on certain criteria.

Opt-In Form/Squeeze Page: An opt-in form or squeeze page is an online form where visitors to your website or blog fill in their contact information to join your email list. With services like Aweber, that information is automatically added to your email list with no action on your part – automation is great!

Subscriber: Someone who has joined your email list, typically by filling out an opt-in form. They are now part of your “list,” and you can contact them via email with offers, information, updates, and more.

Email Service Provider (ESP): A company that provides the email software you can use to send out emails. In this report we're talking about Aweber, a top-ranked online ESP.

Autoresponder: A list of email messages that goes out in sequence, automatically. For autoresponders, it doesn't matter how many people sign up to your list or when they sign up. They'll get message #1 automatically, then message #2 a set time later, message #3 a set time later again, etc. It's a great way to automate parts of your business.

Broadcast: A broadcast email goes out at a specific date and time. It's different from an autoresponder as it's a one-time deal. Everyone on your list receives this broadcast message at the same time, regardless of when they joined your list. These are often used for sales notifications, special offers, time-sensitive announcements, and the like.

Like any specialty, email marketing has its own vocabulary. Knowing the basic terms will help you understand what people are talking about – including in this report!

How Do You Get Email Subscribers?

Having a “list” with a fantastic series of autoresponders and broadcasts that you update regularly is great, but if there’s no one on your list, you’re not going to be making many sales. You need to build your list – and list-building is a specialty in and of itself.

Ultimately email marketing is a way to market your product or service through email. You can build your email list in a number of ways. Here are just a few:

-Opt-In Forms. The most common way to build a list is by placing an opt-in form on a website or sales page and having people fill it out. Whenever someone visits your blog or website, there should be a clear place for them to subscribe to receive more information from you.

-Customer Lists. Many shopping carts, such as eJunkie and 1ShoppingCart, have automatic processes for adding purchasers to your email contact list. This is something you’ll definitely want to integrate, because customers are already a step above mere “prospects.” By buying something from you – even a purchase of $10 or less – they’ve proven that they want what you’re offering, they know how to purchase on the internet and are comfortable doing so, and they have money to spend.

-Forwards. At the bottom of every email you send, Aweber has an option for others to subscribe. You can add a PS or signature line that says, “Did you like this email? Forward it to a friend!” Then when that friend receives your email from someone they know and trust, they can directly subscribe to your list by clicking on the enclosed link. Just another reason to love Aweber!

-Buying Lists. It is possible to buy email lists from others. Even though this sounds like a great shortcut, I recommend against this practice, particularly when you’re just starting out. Many times, lists are extremely expensive, the names and contact information are outdated, the people aren’t targeted to what you’re offering, and they may see contact from you as spam. You’re much better off doing things with a little elbow grease and creating your own list from scratch of people who know, like, and trust you.

Getting people on your email list may seem difficult in the beginning. There are strategies for making it more compelling for people to give you their email address, such as by providing an opt-in bonus of some sort. We'll talk more about getting targeted and interested subscribers further in this report. For now it's important that you understand you need to offer high value to potential subscribers.

Viral Ipod Video MRR Ebook

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INTRODUCTIONVIRAL VIDEOS, A DEFINITION

We hear a lot about viral marketing these days, and especially viral videos. This method of exposure is pretty easy to understand, actually; it’s just word-of-mouth, but on the internet. “Viral” refers to the contagious nature of successful viral marketing. One person enjoys it and spreads it to two other people, those two spread it to two other people, and so on and so on. This is why someone can post a two minute video on Youtube, show it to a few friends, and within a week have hundreds of thousands of views.

This can make advertising or just making a video for fun and getting it to a wide audience a work-free endeavour. You put something out there, everyone likes it, and they start sharing it with one another, posting it on their blogs and MySpace pages, and, if you’re really lucky, maybe it gets featured in a mainstream news outlet or even commented on in a late night talk show monologue.

That is… as long as people do like it. It’s actually kind of tricky to stumble upon just the right idea, something that will hook the viewer and inspire them to tell all their friends “You gotta see this!” As such, we can’t guarantee any video you make will go viral, since nobody, not even the people who regularly reach millions of hits on their videos, know exactly what that special ingredient is. But, we can send you in the right direction, and you may just get that lucky break into the so-called collective consciousness.

1CONTENT: WHAT GOES INTO A VIRAL VIDEO?

The actual content of a viral video can be anything from a chimpanzee doing kung fu to a hilariously low-rent TV commercial to a really great guitar solo performed by some thirteen year old in his bedroom. With that in mind, go ahead and develop whatever idea you like. Whether you're marketing a product or service or you're making short movies for fun, just fill your video with whatever you find interesting because, here's the trick: If you find it interesting, someone else finds it interesting, too. So that's the one thing that all viral videos have in common; they're interesting. There's something to them that leaves the viewer either impressed, or laughing, or, sometimes, even touched on an emotional level. It's not all cute kittens and silly commercials, there are also viral videos like Christian the Lion, where an adult lion is reunited with the humans who took care of him as a cub, and Where in the Hell is Matt?, where a man records himself dancing in beautiful locations around the planet. Actually shot on location in forty two different countries, the video serves as a portrait of some of the most beautiful places on Earth. So whatever you have in mind, just go ahead and do it. Don't stop yourself and say "Well, who's gonna care about that?" because as long as you care, you can bet that there are thousands of people out there who will care, too. Great ideas always sound crazy until they catch on. - 7 -

POPULAR CONTENT

Now... that said, we're not going to sit here and give you all this feel-good advice without also giving you some real, solid facts about what kind of viral videos do tend to garner a lot of hits. Even if this sort of video isn't what you set out to do, you can put a link to your website on the vid or just trust that the people who like it will click on your Youtube channel and see what else you got. So, yes, there are some types of videos that tend to get more views than others. However, none of these are a guarantee. Because it can be so hard to predict whether or not a video will go viral, you really can't take any advice on viral video making as a one hundred percent sure fire, guaranteed, fool proof strategy. Likewise, it's always possible to ignore everything and still get your video going viral. A lot of it comes down to luck. Really, all the advice we're giving here is meant to increase the chances of your video going viral. Nobody can outright promise that their tips will make you go viral, so we're not going to lie and say that we can. Anyways, on with the popular content!

TUTORIALS

If you look on YouTube, some of the most popular videos on there are tutorials. The appeal of these videos is a lot like the appeal of How-To books, which always tend to sell very well; people like learning how to do cool things. Heck, that's why you're reading this e-Book, right? If you know some really cool magic tricks, if you can flip a pen around your finger or play a tricky song on the guitar, any skill you have that most people probably don't, you can make a video sharing that skill with the world and it has a good chance at getting a lot of views, because who doesn't want to learn a new trick to impress their friends with in just a few minutes?

GET TOPICAL

Think of the opening monologues on the late night talk shows. They're always focused on the subjects that are on everyone's minds right now. It's not the only kind of comedy in the world, of course, but it is the kind of comedy that always seems to get a lot of views.

THE INTERNET'S FUNNIEST HOME VIDEOS

As you know, one of the most popular types of video on the internet is the whole funny-mishaps category. Again, this may or may not be the kind of video you're trying to make, but if you've got a hilarious clip of your dad falling into the pool at the last family reunion, you can use that to draw attention to your other videos.

ANIMALS, KIDS AND BABIES

This one's a no brainer, of course. People love cute kittens, cute puppies, cute kids and cute babies. Look at Star Wars According to a Three Year Old. It's just an adorable three year old girl describing the plot of Star Wars, and it's just about the cutest thing you've ever seen. It was posted in early 2009 and currently has quite a few million views, as well as a number of parody and tribute videos, and has been featured on television. - 9 -

STAR WARS

And that's the other thing that people love on YouTube. Star Wars, Star Trek, Battlestar Galactica, Doctor Who, if it has a huge sci-fi fanbase, then you can dip into that fanbase for some fans of your own. As an example, you've probably heard of Chad Vader, a series about Darth Vader's less successful brother. He's the manager at a grocery store. The internet series chronicles Chad's feud with his rival manager (a regular plot point is their battle for the night and day manager positions). The guys who make those videos have made several other videos, but none that have received the kind of viewership as Chad Vader, which regularly gets a few million views per episode.

Wahm Freelancer MRR Ebook

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Introduction

Whether you are freelancing now or you aspire to become a freelancer, work-at-home moms now have new opportunities to be able to stay home and still earn a wonderful income in 2018 & beyond

Let’s take a look at why a freelance business really appeals to you and if your serious about it, why you should manage your business in such a way that you are perceived by your prospective current and prospective customers as more than somebody in their bedroom with a PC.

Chapter 1: Do You Want Really Want To Be A WHAM Freelance Contractor?

Do You Resemble These Remarks? You love getting up early in the morning just so you can fight rush hour traffic to be at work on time. You like to go to work and see the same people doing the same thing day in and day out. You love your boss and look forward to his or her demands on you and your time everyday. You don’t mind that you never see your family or children.

You don’t mind that you miss all of their games and events. You like working overtime. You don’t mind that you have not received a raise in three years. You don’t mind that you are making minimum wage and barely making ends meet. You would hate working at home and spending more time with your family. A million dollars is not something you aspire to ever earn.

If the person described above is you, then don’t read any further. If you don’t want to be your own boss and don’t want to tell others how much your time is worth and don’t want to actually get paid for your time, then stop reading.

If you are content living the life you have and don’t wish to take your career into your own hands and shape your own future, then put this book down. Just close it. Throw it in the trash. Line the bird cage with the papers that contain the information on how to make freelancing business a cash flow king.

If, however, a million dollar career is something you are interested in, then find a comfortable chair, grab your favorite beverage, and settle down with a pen and paper so you can take some pertinent notes.

Take the time to read this book about freelancing and how it could mean financial freedom and control over your career with customers that look at you as the consummate professional you are, from the very beginning.

Does freelancing mean you will get rich overnight? No, it takes work and dedication. There are a number of obstacles that you will have to overcome but the rewards will be substantial if you are willing to put in the time and effort. The possibilities are endless.

There are opportunities for any person to break into the lucrative career of freelancing or start making a serious increase in their businesses profits starting now. All you need is diligence, patience, and tenacity to pursue it and make it happen by running it like a ‘REAL’ business starting now. This book will show you how. On the other hand, if you are the person that was described at the beginning of the chapter, get that beverage and curl up with the latest novel by your favorite author. It might be enjoyable reading and that is fine. Just remember, unless you are doing that for a living, it wont make you a dime.

So You Want To Be Your Own Boss

Freelancing allows you to be your own boss. This means you make your own hours. That does not necessarily mean you will work less hours than you did working as an employee. In fact it may mean working more hours in the beginning stages of your business. As the old adage goes, “I’d rather work 60 hours a week for myself and make the same money as working 40 hours a week for somebody else”.

Wear what you want. Does your current job have a dress code? How does sitting in your pajamas all day sound; what about just spending the day wearing your favorite pair of worn out jeans and that T-shirt from that unforgettable 1980’s rock concert.

If you are an independent agent, like a freelancer, then you decide the dress code. But if your prospective or current customers also see you in the same way in their ‘minds eye’, because of the way you have set up and postured your business, those old worn out jeans may end up being all you can afford to wear.

Making your own hours does not mean loafing around all day. And it doesn’t mean taking short cuts in your business management could end up being detrimental to your businesses image. It means having the self discipline to set aside a certain amount of hours that you work each day. But, as the boss, you get to decide what those hours are. That way you can pick up the kids from school, have lunch with the spouse, go to the gym during the day when it’s not so crowded, and never have to make that horrible rush-hour commute. However, in the beginning setting your schedule like that may mean you have to work later hours into the evening to maintain necessary cash flow.

Being a freelancer means that you get to set your own prices for what your time is worth. No more waiting years for a raise that may never come. As you become more proficient and widen your client base you can double and triple your earnings as you see fit.

Have you ever considered living somewhere else but your job and family obligations keep you stuck in the same place. Freelancing gives you the freedom to take your family, if that applies to you, or just yourself and live wherever you want.

As long as you have a phone, a computer and a way to receive mail, you can live at the South Pole or Hawaii and still have a lucrative freelancing career. Your home is your office. You can be sitting in a coffee shop and enjoying a scone with a mocha latte at the same time you are making more money than you ever made working for somebody else.

Tinnitus MRR Ebook

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Tinnitus 101 – What You Need to Know About Tinnitus

If you ever experience ringing in your ears, it might be from a condition called tinnitus. While not a medical condition on its own, tinnitus is a term used to determine if there is another condition of your ears you need to be concerned about. In the coming pages, you will learn about tinnitus and what can be done about it.

What is Tinnitus?

Tinnitus is the medical term for phantom ringing you hear in your ears. This means that the noise is not happening in your environment. For instance, no one can hear the ringing but you. Tinnitus is common because it affects about 1 in 5 individuals. Although it affects your ears, it is not a medical condition. It is classified as a symptom resulting from an underlying medical condition. An underlying medical condition is classified as a disease, infection or disorder of some type.
If you have tinnitus, you may suffer from one of two types of the medical symptoms: subjective and objective tinnitus. Subjective tinnitus can only be heard by you. Subjective tinnitus is the form of tinnitus people commonly develop.

It can develop because you had medical problems with your inner, middle or outer ear. In addition to problems hearing, your auditory nerves may also be affected. Your auditory nerves, located in your brain, is responsible for interpreting the nerve signals that you hear into sounds.

Objective tinnitus is phantom noise your physician can hear while they are examining your ears. This is a rare form of the condition. It is often caused by issues with your blood vessel, muscle contractions or a medical condition in your middle ear bone.

The ringing in your ears is bothersome. However, it is not serious and is not fatal.

There is no cure for tinnitus. With treatment and identifying the underlying cause of tinnitus, you may notice improvement in symptoms.

1. Signs and Symptoms

The most obvious symptom of tinnitus is the ringing in your ears. You may not experience ringing in the ears, but a different sound such as buzzing, clicking, humming, roaring and hissing. The noise may occur intermittently.

This means you may hear the ringing in your ears, then it will stop just as suddenly as it started. You may experience throbbing and pain in your ears. The sound is a high-pitched sound that is continuous. Decreased hearing may also occur when you have tinnitus.

You may experience symptoms that are not directly related to the buzzing or ringing in your ears. These symptoms include depression, anxiety, difficulty sleeping and lack of concentration.

2. What Causes Tinnitus?

Researchers cannot find the exact reason why Tinnitus occurs. However, numerous health condition can worsen the ear problem. From what researchers have gathered, inner ear cell damage is the common cause of tinnitus. The delicate, small hairs located in your inner ear sway according to the pressure of the sound waves you hear.

Your ear cells are triggered to release the transmitted electrical signal to your auditory nerve and then to your brain. Your brain is responsible for interpreting the electrical signal as sounds.

Any time the delicate, small hairs in your inner ear become broken or bent, they do not work properly. Instead, they create electrical impulses that are randomly sent to your brain. Your brain is responsible for interpreting these sounds. This is how you hear ringing or buzzing in your ears when no one is ringing a bell.
The most common causes include:

1. Being in an environment with extremely loud noise. A concert, listening to music too loud and heavy equipment can cause tinnitus when you are exposed to loud noise.
2. Hearing loss that occurs because of age. Loss of hearing typically starts when you are 60 years old.
3. Changes in your ear bone. Your ear bone in your middle ear can stiffen and changes the way you hear.
4. Earwax blockage. Earwax blockage occurs because of wax buildup in the ear.

The next leading cause of tinnitus is medications. Certain medications can either cause the condition or make it worse. What happens is the higher the dosage of medication, the worse the ringing in the ears become. The phantom noise tends to disappear when you stop taking the medication.

Some medications are known to cause tinnitus or make it worse. For instance, some antibiotics and antidepressants may cause or worsen tinnitus. Taken in high doses, aspirin cause tinnitus or make tinnitus worse. Quinine medications and water pills, called diuretics, often cause tinnitus. Certain cancer medications like vincristine and mechlorethamine cause ringing in your ears.

Some medical conditions may cause this condition, but it does not occur very often. For example, head or neck injuries can cause damage to your brain and hearing nerves. The damage usually causes tinnitus in only one ear. Acoustic neuroma, a noncancerous tumor in your cranial nerve, can cause ringing in one ear.
Blood vessel disorders are also the cause of tinnitus. However, this link between blood vessel disorders and this condition is rare. Some vessels disorders that cause ringing in your ears include atherosclerosis, high blood pressure and turbulent blood flow.

3. The Risk Factors Associated with Tinnitus

Any person can develop tinnitus in one or both ears. However, certain factors can increase your risk of developing the condition. For instance, exposure to loud noise can increase your chances of developing tinnitus. Cardiovascular problems, such as high blood pressure or atherosclerosis, can increase your risk of developing this condition. Smoking and age can both increase the risk of developing tinnitus. Men typically develop tinnitus at a higher rate than women.

4. Possible Complications

Every medical condition has complications. Tinnitus is no different. These complications can be serious because the affect individuals differently. In fact, it may change your quality of life. Some complications that can occur if you have tinnitus include, but are not limited to memory problems, stress, fatigue, problems sleeping and fatigue. You may feel irritable for no reason.

Traffic Now MRR Ebook

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Internet Traffic Now

This is how to get the traffic you need fast!

Traffic is the most important part of marketing online. Traffic is what creates a successful online business. Without it, you're going to be starving in the world of Internet marketing.

Internet marketers are always learning new tricks to build traffic. Many people have been doing this sort of thing for years now and can quickly generate interest by posting videos or other content on the web. Those are the people who are usually competing for you for eyeballs, especially if they are in your market niche. So, first you want to get a good idea of who is ranking at the top of Google using the keywords you've targeted, and then you want to find ways to copy them so that people searching for their content find yours instead.

This can be done with articles, videos, any type of social media. It doesn't take a whole lot of smarts, and it can be very effective because much of the work of attracting attention is already done for you. You just have to hijack that attention back to your site instead.

The first thing you do is go to the Google search engine and insert the keyword you are targeting. Then browse the first five pages of the search results to see who has gotten top ranking. These are the people who you are competing against.

Knowing that, you can start visiting their sites to see if you can find a way to use their popularity to increase your own. The simple way to do that is to go each site and see if they have a blog you can comment on, a discussion forum you can add to, or any other way to get your name in their site, with an appropriate link back to your website, if possible.

The next thing you want to do is create copy that is very similar to what they are using to be successful. You want to use similar keywords and similar topics. You
don't want to outright plagiarize, but you do want to paraphrase and re-market the same content that worked for them.

Next, you want to find out who linked to these sites and content which made them go up in the Google ranking. Again, you use the Google search engine.

This will give you an idea of who has linked to them. Here you are interested in seeing which social marketing sites are helping them to rank better. And then, you go into those sites and add your own bookmark or link there to confuse people into going to your site and also to bring up the ranking on your content too. If you happen to be looking at a YouTube video, you would find the links at the Statistics & Data section given in YouTube for each video, instead of Google. Either way, you want to know who is linking and then try to get yourself listed there too.

You will also want to know who are the people that showed such interest in these competitors. That's your target demographic too. You can do this for the competitor and for the links they go to. All you have to do is visit Alexa.com to get a good insight into the demographics of any site online.

Alexa.com

At Alexa.com you can insert the URL of any site on the Internet and search the traffic rankings by selecting that option. It will come up with the site and a brief description of what that site is about. That already tells you something about what kind of people your competitors and their links are attracting. Maybe it is a technology site or a business site, whichever, you now have that little piece of information stored away as one of the types of people who frequent your competitors' sites.

Under that you will see a breakdown of the traffic by country. This gives you an idea of the national demographic you may be targeting. You may think all sites are geared towards the US market, but that's not so. Once you understood who is coming to visit your competitors' sites, you will have a better understanding of how to build and market your own sites.

One last way to find places that can help you drive traffic to your site with Alexa.com is to use their Top 500 Sites list. It gives you a breakdown of which sites have the most traffic, separated by country of origin. This will allow you to target these sites to add comments, contribute content, and generally try to elbow your way into the limelight. It is located here: https://www.alexa.com/siteinfo .

Quantacast.com

To further your understanding, you will want to visit quantacast.com for more market research on your competitors and their links. This site gives you a much better breakdown of the demographics in very minute detail. So, once you have some good candidates to research further, you add them to market research list you will do on Quantacast.com. All you have to do is type in the URL of the link you are interested in researching, and Quantacast can let you know what the gender, age, ethnicity, income, and college education is for all the people visiting that site. It will also give you the monthly traffic frequency too.

If you are looking for demographics, Quantacast.com is a goldmine of information!

Quantacast also has a very nice feature that allows you to see the other sites the audience that likes the link you are investigating also likes online. This gives you a handy-dandy way to find even more sites to research to see how they are attracting their visitors. Not only that, but you can visit these sites like you did the original site and see if there is any way you can add a comment, a link, or any other interaction that can drive traffic from those sites back to your site. And, don't limit your contributions to these sites to small things, if the return might be high. Think about submitting videos and podcasts too if that's allowed.

Strategies Research

The best way to do market research is to stalk your competitors and see what they're doing. There are a number of different ways you can get that information and then use it to your advantage. It does take work and persistence. However, think how quickly your traffic can grow if you manage to find a site that is quickly building their audience and your content, along with backlinks to your site, is plastered all over their pages. You will quickly zoom up the ladder of visibility and you will see the results of your efforts.

Trial Order Management MRR Ebook

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CPA EXPLAINED

The High Value Marketing Offer

If you notice, many of these offers aren't just a single product; they are a packet of products! And, the actual value of each product in the pack is very clearly stated so that the customer understands that this is really a high-dollar value offer, as well as a huge bargain! Some packages can have a real value of a couple hundred dollars or more, but when it comes time to buy, the customer is made aware that they really only have to pay a shipping and handling fee!

The point is that the perceived value of your product should be very high! It should be an offer that's very difficult to say “no” to. Even though the material that may be delivered to the house may be only a $3 CD, the product value can have a much higher-perceived value due to what information is being sent out to the customer. If they think it's something that will help them make money or is difficult to get anywhere else, your product will have a very high-perceived value.

You can see some nice examples of this type of temptation being offered to the customer by the large dollar values being crossed out; at times, even the total estimated cost of the pack is crossed out. That's one way to be very specific about the perceived value of the product and to set that number in the mind of your customer. Their actual cost, it is later explained, is actually just the cost to ship the product to their home! How can anyone refuse that type of
offer if they even have the smallest amount of interest in the subject being sold?

The Shipping And Handling Fee

So, why not offer the product completely free if the sale isn't made on the front-end? Well, for one thing, you gain the customer's credit card number when they have to pay a shipping and handling fee. This can later be used to generate recurring income because each offer packages some other product or service that is providing recurring income on a monthly basis, such as a free trial, along with all of the other products.

The agreement is that the free trial will automatically be extended into a paid subscription if the service is not canceled within a specific period of days. In some cases, it may be a subscription for products that are shipped automatically and charged automatically to the credit card.

The agreement might be that the credit card will be charged unless the products are shipped back within a specific period of time. Either way, without the credit card, the monthly recurring charge won't happen if the customer has a set of free products and is being requested to offer the credit card number for a new subscription later. It's harder for a customer to cancel a subscription that takes him/her reading the fine print of a contract to know he/she has it, as well as learning how to cancel the subscription, than it is for him/her to say “no” to the subscription offer if it is offered separately later. If you didn't get the credit card number originally through the shipping and handling fee, you'll have far fewer people willing to pull it out for a brand new subscription. So, it's important that the customer pay for shipping and handling if only to get his/her credit card number so you can keep charging him/her for a monthly subscription.

Another reason is that you don't want to lose out on the cost of shipping and handling or on producing the set that you're sending. It may appear that you are giving away things for free, but informational products are relatively cheap to produce. The actual materials cost is low; what people are perceiving to have high value is the information on them. So, you may even make money, depending on how you've structured the shipping and handling fee.

If you are sending out a CD, for instance, it may only cost $3 to manufacture and a few more dollars to ship. If you're saying the shipping and handling fee is $9.95 to anywhere in the world and your product is in English, odds are most of your sales will be in the United States. So, you can make money on those CDs, even if the profit from each is only a dollar or so. At worst, you will cover the cost of manufacturing and shipping the products out.

Recurring Monthly Income

The key to generating a recurring monthly income is the subscription service. Whether you are giving away a free trial to a membership site on a monthly subscription or a set of products that are sent out monthly on a subscription service, you have to let the customer know that they are being signed up for a free trial with the payment of the shipping and handling fee for the free offer. That subscription will automatically be charged to their credit card if they don't cancel the services or do some action within a specific period of time, usually a period of 21 to 30 days. This gets them enrolled in your subscription service right off the bat without having to ask for a credit card again later. And, the nice part about it is that it creates a large amount of recurring monthly income for you.

So, what's so great about recurring monthly income? Well, for one thing, most people are generally lazy and won't bother to cancel a subscription until long after they've stopped using it. The lower the subscription cost, the more they will not want to bother removing it. That's great news for you because a monthly fee is a great way to build up residual income. It may not be a whole lot per person, but once you have hundreds of people signed up for that monthly subscription, even if it's only at $20 each, you can have upwards of $2000 or more coming in for doing practically nothing. You just make sure the products and services you offered for that subscription fee are available.

Now, there will be some people motivated enough to drop out of your program, even if it's for a low monthly fee. So, you will have to constantly increase your member count or have offers to sign up others to keep your recurring monthly income high. The good news is that people will drop out slowly. The first month, most people will have forgotten they signed up for your subscription. If they check their credit card statements, they might find it, and after the second month, consider dropping out. Either way, you will see people dropping out of the program slowly, not at a big drop initially. This means that if you sell 500 subscriptions at $20 a month each, you can pretty much be assured of about $10,000 your first month, or thereabouts!

The Paired Back-End Offers

Each front-end offer is paired to a back-end offer that is another opportunity to up-sell or cross-sell your membership. Even after people have enrolled, you can continue to use that membership enrollment to market other products and services that are not included in the base membership price. This can be done in a variety of ways using the different formats that you will use, like newsletters, product shipments, and so on.