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Introduction

Unfortunately, not every aspect of the world is equal, hence why there are class divisions in every single society, for example. But, vulnerability on Earth pierces much deeper than just the difference between the rich and the poor. There are people across the globe that are suffering and are in desperate need of a helping hand.

Whether it’s related to health, education, religion, finances, basic human necessities or war-torn communities, non-profit organizations create a link between those that are able to help and those in need of that help. Ultimately, if non-profits didn’t exist, humanity would be failing in its duty to protect the less fortunate.

Just simply having the idea to launch a non-profit is commendable, because it’s people like you that make a true difference. By not having a profit margin as your primary focus, you’re automatically putting your own situation aside, so you can help those that are wishing for light at the end of the tunnel.

Now, although making money isn’t your goal, you still need to be aware of how to build, launch and run a fully-fledged business. Without a certain degree of business acumen, you’ll struggle to sustain the operation of your non-profit. So, we’ve put together an awesome eBook that’ll guide you through every stage of the process.

With this as your resource, you’ll have all you need to glide through the procedure and launch a successful non-profit organization in no time at all. So, without further ado, let’s delve in.

What is a Non-Profit?

As the name suggests, a non-profit is an organization that isn’t concerned with how much money they’re making compared with how much they’re spending. In fact, the bulk of their work is to give, give, give. In society, the non-profit isn’t always the term that is attached to those types of organizations; some people naturally use charity, NPO or 501(c)(3).

But, you need to know much more than what the name implies if you want your venture to be successful. You see, when people decide to launch a non-profit, they automatically become exempt from any tax. As you’re probably aware, most non-profit organizations rely heavily on donations from the generous public, and those that make donations can deduct that from their own taxes.

But, that doesn’t mean non-profits aren’t monitored by the IRS, because they are. The organization must display their financial and operating information so that the public can clearly identify what their contributions are being used for. That’s because transparency is huge when people are giving their hard-earned cash away.

If someone donated $100 and the non-profit didn’t display their information, that money could be used for items unrelated to the charity without the contributor knowing. Another advantage that a non-profit has is that they pay absolutely zero income tax on all the donations they receive and all the money they generate through fundraising events. So, that means if you arrange a sponsored run which makes $10,000, and you also receive $10,000 in donations, you’d be able to keep the whole $20,000.

But, you must fall under certain niches to qualify as being a non-profit. If you intend to support religion, back science developments, enhance education, reinforce public safety or help those in need, you’ll be able to label yourself as a non-profit organization.

Basically, anything that benefits the public in some way or another will get the green light. Like any other business, a non-profit must be managed professionally if you’re looking for longevity. That means liaising with volunteers regularly, treating paid staff properly, and prioritizing the happiness of your “customers.” If it doesn’t run like a well-oiled machine, the success of the non-profit will be very limited.

You probably didn’t expect to hear that non-profits have paid staff, but they do. Those on salaries will face the same employment taxes and workplace rules as profitable businesses. Of course, salaries will typically be lower, but individuals in the upper echelons of the hierarchy do typically get compensated well.

How It’s Different from For-Profit

The biggest differentiator between non-profit and for-profit organizations is related to taxes. See, a non-profit starts its life as a for-profit corporation registered through the secretary of state’s office in the particular state where it will focus its operation. Once it’s all official, you then need to source an Employer Identification Number (EIN) from the IRS.

You can then use that EIN to submit an application to the IRS seeking exemption from any taxes. It’s a lengthy process to be approved, as the IRS needs to see proof that you’re operating as a non-profit and will also review your mission statement that discloses how you plan on serving the public. Once you’ve been approved, the corporation will then evolve into a non-profit, tax-exempt organization with a 501(c)(3) label.

For-profit businesses are the complete opposite. As they operate with the intention of maximizing their profit margin and making as much money as they can, they face the full wrath of federal and state taxes. If they fail

to abide by the taxes, they’ll receive fines and punishment from the IRS. Another difference between the two entities is how taxes are reported. Both are required to submit tax returns to the IRS each year, but the variance lies in the reason for filing them. For-profit organizations file quarterly tax returns to demonstrate how the company is performing and to showcase they’re paying their taxes on time. Whereas, a non-profit organization will file tax returns to prove to the IRS that the revenue they’re generating is being recycled to fund their mission, and not to add to long-term profit.

A third difference is that it’s a compulsory requirement for non-profit organizations to publicly disclose all of their financial and operational information. Plus, they must have information readily available so that they can provide it within 30 days of a written request. That’s so the donors, and the widespread public, feel reassured that they aren’t being cheated when they donate to your cause.

On the other hand, a for-profit corporation has two options; they can either become a public company that features on the stock exchange, or they can become a private company that keeps their information secret. In general, a privately-held company is managed by the founder or owner, and not a board of directors. A for-profit must follow the regulations set out by the Securities and Exchange Commission. A non-profit is automatically run by a board of directors.

Different Types of Non-Profits

Not all non-profit organizations are considered the same. The non-profit bracket is split up into different factions, and your organization’s faction is determined by what your mission is. So, as a general rule of thumb, there are four main categories – public charities, foundations, social advocacy organizations, and professional & trade organizations. We’re going to discuss each of them.

A public charity is essentially an organization that either provides free or extremely affordable services to help people who are vulnerable. It doesn’t matter what your motive is, if you’re actively and directly helping the less fortunate, you can be considered a public charity. The revenue needed is funded through the public, government, corporations, and foundations. Many schedule fundraising events to give people an extra reason to donate.

For instance, you could frequently create free workshops for the unemployed to acquire new skills. Alternatively, you could be a church that supports and provides for the local community. Some other examples of a public charity include libraries, hospitals, and museums.

Next, a foundation is an organization that sponsors fundraising events, community programs, and smaller non-profit entities. They sit just above public charities because they indirectly serve the public by backing other non-profits in their endeavors. There are literally hundreds of thousands of foundations across the globe, and they all have the same goal.

Now, foundations are split into three key areas – private, corporate and community. The private type deal with the distribution of vital funding to the vast array of public charities; the corporate type offers financial grants to non-profit organizations from large corporations; and, the community type handles funding for non-profits in a certain region. Moving on, social advocacy organizations are those that strive to make a difference on a certain topic. They function with the help of donations and members who are also fighting for the same cause. With the funding they receive or generate, they set up rallies, spread information and hold events to push for social change in alignment with their mission. A superb example is the National Organization for Women and Greenpeace.

Last, but by no means least, are the professional & trade organizations. This type of non-profit provides an abundance of support for people who are in the same line of work. Usually, people are required to pay a small fee to become a member to help the organization sustain itself, but they’ll then receive free or discounted training. The National Association of Realtors is just one example.

What to Consider Before You Start

It’s imperative that you don’t just rush into things and dive into a nonprofit venture head first. You need to assess the situation and figure out whether you have what it takes to build a successful organization that doesn’t rely on sales. Thousands of applications get sent into the IRS every year, but roughly 50% get declined.

That’s why it’s so crucial that you plan first. If you cover all bases and embark on your journey on the right path, you’ll be making a huge contribution to your society. There’s no denying that non-profit organizations are a necessity; governments simply cannot find an equal correlation between supply and demand. The responsibility also falls on successful non-profits to help those in dire circumstances.

To ensure that you’ve thought about the process thoroughly and have put a tick in all the non-negotiable boxes, we’ve put together 10 things that you must consider before you even get started.

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Introduction

MediKix says there are 440 million blogs in the world, as of late 2017. Variety Magazine tells us that over on iTunes there are 500,000 active podcasts. iTunes is far and away the most popular destination for podcast listeners. What do these blogging and podcasting stats tell us as marketers?

This reveals that you have 880 times more competition when you blog than if you host a podcast to reach your audience.

That is a powerful piece of information. Let that sink in. There are any number of reasons a marketer or business owner doesn't run a podcast, and the most common excuse given is that podcasting is hard, and blogging is drop-dead easy. Anyone can enjoy the simplistic anonymity of blogging, but podcasting is a much more personal way of reaching out to your audience. After all, your voice and maybe even your smiling face are going to be shared with the world. Some podcasters record both audio and video simultaneously because they know people like putting a face and personality with the voice of their favorite podcast.

Cost is often given as an excuse for not podcasting, as well as a lack of knowledge. There are other reasons people give for not podcasting as a way to build their businesses. Maybe you share some of the common questions that keep many entrepreneurs and business owners from running a podcast.

• What is a podcast?
• How do I start?
• Don't I need a lot of expensive equipment?
• What do I talk about?
• Can I podcast from my smartphone, and should I?
• How do I find an audience?
• How long should my episodes run?
• How do I edit my audio files, do I need a sound mixer, and where do I host my podcast?

If you have these and any other questions about starting, running and benefiting from your very own podcast, this is the guide for you. Maybe you currently have a podcast that is not giving you the results you are looking for. Perhaps you have been thinking about podcasting and are finally ready to get started. Either way, How to Use Podcasting to Grow Your Business and Your Profits can help.

You will discover why you should be podcasting, as well as the benefits to you and your business. You need to ask yourself a single question before you decide on the focus of your podcast episodes, and we will share that crucial question with you. From gear selection to choosing the content creation format that best suits your business, this guide can help you turn your podcast into a powerful marketing tool that can grow your business and your bottom line.

Let's take a look at the many ways this marketing media can help you achieve your business goals. Then we will share an easy to follow 8-step formula for creating, launching, marketing, and benefiting from your podcast.

Why You Should Be Podcasting

First off, let's answer the question, "What is a podcast?" We turn to podcast host Blubrry for the following definition.

• A podcast is downloadable audio media that can be consumed at any time.

That is a basic and correct definition if a little incomplete. Podcasts can also be seen as on-demand internet radio episodes accessible on and downloadable to a number of devices. Most podcasts publish episodes on a predictable, regular schedule, and these files are usually uploaded to sites like iTunes and Stitcher as MP3 files, but sometimes as WAV files. Popular smartphones, modern tablets, and laptops make recording, uploading, and listening to podcasts simple.

By the way, podcasting may not seem right for every business. If you own a brick and mortar shoe store, you may not feel this type of marketing will pay off. Podcasting, editing audio, interviewing, and marketing your efforts can take a lot of time and energy, and in some cases money. On the other hand, if you own a local or chain shoe store and you decide to launch a podcast, you can be pretty sure you will be the only one of your competitors doing so. A little creative thinking can show you how a podcast will work for any business.

You may be wondering if there is an audience out there waiting for what you have to say. Edison Research reports ...

• 1 in every 4 Americans has listened to one or more podcasts in the past 30 days. That means more than 82 million people in the US, young and old alike, are listening to podcasts regularly.

• More adult men and women are listening to podcasts than ever before, and that number continues to rise for both genders.

• Podcast episodes can be enjoyed live or at a later date. Record an episode once, and your audience can access it for years.

• If you are marketing to a younger adult audience, podcasts can help you reach your target prospects. That is because adults aged 18 to 34 are more likely to listen to podcasts monthly than their older counterparts. Additionally, 1 in 3 adults aged 25 to 54 routinely listens to podcasts.

• By the way, when someone decides to subscribe to a podcast show and tune in regularly, they are usually affluent. Monthly listeners are 60% more likely to earn over $150,000 per year than folks who don't make listening to podcast episodes a monthly habit.

• Podcast lovers are smart, 42% more likely to have a 4-year college degree than non-listeners.

• As far as getting your message across, podcasts are perfect. Unlike video and text-based content, which are not usually viewed or read through until the end, podcasts seem to grab and hold the attention of your audience like no other media. A full 42% of all listeners will stay tuned from start to finish during an episode.

These are just US-based statistics, but podcasting is popular in the UK, Canada, Asia, and elsewhere as well. As a matter of fact, in non-US nations, there is currently a ground-floor podcasting opportunity that you shouldn't pass up. Don't forget that when you record your podcast, you will get listeners all around the world, regardless of where you live. You don't need to record new episodes for different countries or demographics.

More Benefits of Podcasting

The most important aspect of podcasting for entrepreneurs, bloggers, brick and mortar companies, and other business owners is that it can grow your list. If you are not developing and benefiting from a list of prospects and customers, you are missing out on the most efficient, lowcost marketing tool available today ... email marketing.

Email marketing continues to prove year after year that it returns an impressive profit per dollar invested. One much-referenced piece of data shows that email marketing returns $38 for every $1 spent. When a prospect of yours clicks on a link in one of your emails and makes a purchase, that person will spend 138% more than a customer that purchases from you in another way. Email marketing works, and a podcast can grow your email list effectively.

Authority Building

List building is not the only significant benefit podcasting offers your business. People do business with companies and individuals they trust to provide valuable market information. By hosting a podcast, you build your brand as an authority in your niche or field. Even if you don't decide to monetize your podcast, this single feature can still help you grow your business significantly.

You Make a Personal Connection

Podcasts are more personal than text-based types of content. The sound of your voice or the voice of your podcast host connects with your listeners in a way that simple text never can. This is probably why engagement, ROI, and profits are higher for podcast episodes than they are for most text-based marketing efforts.

Marketing Simplicity

Yes, podcasts can be difficult. You can buy tons of equipment and make the process as detailed and intricate as possible. You can also simply whip out your cell phone or power up your computer and record, launch, and benefit from podcasting. In its basic forms, podcasting is simple.

You Expand Brand Awareness

First-time podcasters are often amazed that their episodes are downloaded and enjoyed by people around the world. You can reach your target audience with podcasts on a local, national, or international level, which means growing your brand is possible in a very big way.

Improved Profits

There are so many ways to monetize your podcasts. You can sell advertising and then simply work to increase the number of downloads you get, thereby improving how much money your advertisers pay you. You may also sell products and services directly through your podcast. In the seventh step of the 8-step podcasting formula you receive in this report, you will discover plenty of ways to use this powerful marketing method to improve sales and profits for your business.

Your Audience Can Listen on the Go

If your prospects attempt to watch a video or read an e-book while they are driving a vehicle or exercising, bad things can happen. On the other hand, the portable and audible aspects of podcasting make this business marketing tool available to your prospects when other forms of marketing are impossible to consume.

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Introduction:

Welcome to the latest and very easy to apply “Google AdSense” Training, designed to take you by the hand and walk you through the process of getting the most out of Google AdSense, for your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Google AdSense, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Google AdSense Basics

In Chapters 1 through 4, we’ll talk about:

- What Is Online Advertising All About?
- What Is Google AdSense?
- How Can Google AdSense Help Your Business?
- Shocking Google AdSense Facts To Consider

Section 2: Google AdSense – Step by Step

In Chapters 5 through 10, we’ll talk about:

- Setting Up An AdSense-Friendly Website
- Creating A Google AdSense Account
- Google AdSense Walk-through
- Customizing Your First AdSense Ads
- Inserting Ad Slots Manually
- Inserting Ad Slots With The AdSense Plugin

Section 3: Advanced Google AdSense Strategies

In Chapters 11 through 16, we’ll talk about:

- Increasing Ad Revenue With Link Units
- Increasing Ad Revenue With A Custom Search Engine
- Implementing AdSense Section Targeting
- Implementing Ad Placement Targeting
- Crazy Simple Ways To Double Traffic To Your AdSense Site
- Money-Making AdSense Optimization Tips And Strategies

Section 4: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about:

- Do's and Don'ts
- Premium tools and Services to consider
- Shocking Case Studies
- Frequently Asked Questions

Well, it’s time for you to start getting the most out of Google AdSense on behalf of your Business.

I know you'll love this training.

Google AdSense Basics Google AdSense Basics Google AdSense Basics Google AdSense BasicsGoogle AdSense Basics

Chapter 1: What Is Online Advertising All About?

We’ve got a quick question for you: when you visit a website, what is the first thing that you are able to visually identify apart from the actual content- We are pretty sure that your answer will be “the ads”, and that is because online advertising is everywhere. We have grown so used to it that we just take it for granted, but what is online advertising really all about?

Online advertising is, in simple terms, using the internet to deliver a marketing message through paid solutions. And because of its online nature, it can basically take form on any possible placement that you can imagine.

And what that means is that online ads can appear on every online place or channel made available to advertisers, as they are the digital equivalent of billboards. In fact, once you start digging in, you’ll be able to find all types of parallels to real-world advertisements.

The most common form of online ads can be found on blogs and websites, and they can be compared to newspaper and magazine ads. You will also find ads on YouTube videos, which are the internet version of TV ads, as well as other types of online ads that go a step further, such as mobile ads and in-app ads.

Online ads have such a wide reach that they are also natively integrated on social media platforms such as Facebook, where you are allowed to promote your own content affordably and without much hassle.

And the best part- Online advertising is not limited to big agencies with inflated advertising budgets. You don’t have to produce expensive materials, or to go through a lot of paperwork. You’ll simply have to have an engaging message, a target audience, and a killer product or service to promote.

And that is why online advertising has vastly surpassed offline advertising: because there are more people paying for online ads than anywhere else.

And that is also why online advertising has become the fuel that fires content creation on the internet. Because if you are a content creator with a blog or a website getting good traffic, or have a YouTube channel with videos that are getting thousands of views on a monthly basis, you are pretty much guaranteed a stable income generated from ad revenue.

But! Here’s the catch: online ads don’t appear magically on websites or videos, and they don’t generate money for website owners by simply sitting there. Do you want to learn what’s the best way to generate money on your online property- Tune in to the following chapter to find out!

Chapter 2: What Is Google AdSense?

Hey there everyone! So we talked about what online advertising actually is in our previous chapter, and we happened to mention that, for all intents and purposes, it is all about generating revenue through targeting placements with ads.

Or in simpler words, that it is all about using online properties to serve ads that reach a defined audience with the purpose of getting engagement with the ads. It is a win-win situation because advertisers can use relevant placements on niche properties to promote their stuff and publishers can make money from basically renting placements on their properties to the advertisers.

Now, how do advertisers place ads on, say, a website- And how do publishers and content creators insert ads on their properties- The simple answer is: they sign up to an ad network, which works as a middleman between advertisers and publishers.

What ad networks do is to connect advertisers with a network of online properties where they can serve their ads, as well as to add online properties to those networks through publishers and content creators.

There are many, many ad networks around, but the most popular, and by extension, the largest one as well, is Google AdSense. And because of that, it is an advertising platform full of unique features and peculiarities.

For starters, the AdSense platform can be described as an online advertising program run exclusively for publishers by Google, which allows them to add their online properties to the “Google Network” of content sites.

Once publishers add their sites to this network, they will be able to serve online advertisements using automatic text, images, video, and other types of interactive media right on their sites. These advertisements, or ad units, are targeted according to a site’s content and audience.

These ad units are generated and managed by advertisers on Google’s own AdWords network, and they are administered by Google itself. In other words, Google serves ads on sites that are part of the AdSense network on behalf of advertisers that are part of the AdWords network.

Now, we all know that publishers and content creators are not going to lend their valuable online real estate out of a sense of charity; They’re in it for the money! But how do AdSense ads generate revenue on a site?

It is simple: advertisers pay Google to put their ads on the AdSense network, and then Google splits those earnings with the owner of the online property where these ads happen to appear, once again, based on the type of content on the site and its audience.

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Introduction

Mindset is something that you hear successful people talking about all the time, mainly when reflecting on their own journey. For most people, the term just flies over their head; the old adage ‘in one ear, out the other’ springs to mind. That’s because it can be extremely difficult to comprehend the link between the state of your mind and overall success. But, it’s vital that the mind is appreciated for exactly what it is – a powerful tool capable of influencing absolutely everything. If you don’t take mindset seriously, that’s when you develop a bad one and quickly succumb to the pressure of our demanding society. You’ll start plodding along with zero ambition, accepting what you have and never pushing for more.

Now, we’re not going to tell you there’s a substitute for hard work because there isn’t. However, bolstering your mindset will empower you to add forward direction to that hard work, rather than grafting without progression. Slight tweaks to the way you think can be the difference between phenomenal success in life and entering retirement with an abundance of regrets. Don’t worry, though, because we’re not going to let the latter happen.

This E-Book will discuss everything you need to know about mindset. Once you’ve absorbed the information and stored it as knowledge, we’ll then teach you how to use that to transform your mindset and improve your life significantly.

Of course, you’re reading this E-Book because you’ve decided enough is enough. You want to achieve more, but your head isn’t in the right place, and you desperately want to discover how to condition your mind to think like a successful person, right? That’s great! Commitment lays the foundation for change. But, the only thing that will actually result in change is taking action.

So, we implore you to not read this E-Book for the sake of reading but read with the intention of integrating all of the tips into your life. It may not be easy, but with time and dedication, you’ll start to notice serious differences.

What is Mindset

Theodore Roosevelt – one of the most influential men in American history – once stated, “Believe you can, and you’re halfway there.”

See, having belief that you can achieve something is a fundamental element in actually becoming successful. But, it’s something that you need to obtain right at the very start because belief kickstarts a chain reaction, which in turn develops your mindset. So, once you have belief, the rest will just flow from there.

In fact, it was the great mind of Mahatma Gandhi that broke down this chain reaction:

“Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny.” If you haven’t heard of the law of attraction, then it’s also a critical part of your mindset. It’s something that thousands of successful people live by to boost their chances of accomplishing their goals. Essentially, it’s the art of consistently – maybe obsessively – picturing yourself with the life that you desire.

By thinking, believing and envisioning success in your life before you’ve even achieved it, you’ll end up acting differently. The “real” images in your mind will push you to be relentless, dedicated and unceasing in your efforts. Subsequently, you’ll stop at nothing to ensure your inner goals materialize.

The simplest way to understand mindset is to view it from a basic perspective. It’s believing you can become successful, thinking in a successful way and always acting in a way to put you in a successful position. On a deeper level, it’s the inner beliefs, assumptions, and views we hold about the world and ourselves, then the attitudes we hold based on those.

But, from a complex perspective, it’s tying different emotions, attitudes, and habits together to forge a positive mindset. Moreover, mindset is built on an array of different mental functions. So, the best way to explain it is to divide it up into different aspects; aspects that decipher the purest principles of mindset and describe them in unique ways. Experiences

From previous experiences, our mind automatically creates our mindset. So, every experience you have throughout your life – bad or good – will contribute to your overall mindset. The wonderful part about that is, new experiences can help shape the way you think for the better, as fresh distinctions can form new mindsets.

If you want to improve your mindset, then it’s a wise idea to learn how to manage your emotions. Why? Because if you can handle situations in a positive way, things won’t register as negative experiences so much.

Adaptability

At the heart of mindset is adaptability. The world is forever changing, throwing new hurdles at you to overcome and presenting new opportunities. So, if you aren’t open to shifting your mindset every time you face something new, you’ll become stuck in a negative rut that is extremely difficult to escape from.

But, it’s also crucial to recognize that mindset can shape our lives. Thoughts, actions, and experiences can emerge from the state of our mind, so it’s a case of both adapting to life and monitoring how mindset can impact your life.

Habits

Arguably, habits are the number one principle of mindset, because it relates to the way we naturally think, act and view the world. Habits are often formed through prior experiences in life and encounter with other. In essence, your habitual thought process has a direct correlation with what you’ve been through and your opinion on world events. Though they may be natural and often subconscious, they can definitely be manipulated in a way that benefits you more. All you need to do is refresh the way you think and digest data in your mind, and you’ll be able to create better habits and a stronger mindset.

Wisdom

Developing a better mindset isn’t all about self-gain, it’s also about increasing the impact you can have on those around you. You see, with an incredible mindset that’s been honed using knowledge, experiences, and positivity, comes a powerful amount of wisdom. With wisdom, you can encounter other perspectives, views, and opinions without the need to be overly skeptical.

Resultantly, you can replace feeding your ego with a world-centric approach. This means helping others goes hand-in-hand with your own personal success, rather than achieving goals at other people’s expense.

World

This one leads on nicely from our last principle because utilizing our mindset to benefit others can easily be scaled up to have the world at the forefront of your mind. What does that mean? Well, those with excellent mindsets are able to laser-focus on their own personal goals, gain wisdom to positively affect others and put their own stamp on the world with ease.

In terms of the world, we’re referring to actively pushing for change in both your own society and the larger population. For instance, if deep down you care about women’s rights, entice that to the surface and be a supporter of them.

Resistance

Let it be known that shifting your mindset is definitely possible; it’s a common occurrence for people to do so all across the globe. But, that doesn’t mean it’s an easy feat. Like with any type of change, you will be met with some resistance. In this case, it will be your own mind that tries to curb your mental evolution.

When you attempt to create a new set of attitudes, your mind will rapidly retreat into its comfort zone. This means it will search for any recollection of your pre-existing views, beliefs, and opinions, then will try to reaffirm them in your mind. Stay strong and embrace change.

Tunnel vision

So, in layman’s terms, your mindset is a set of attitudes that you possess which are founded on experiences, beliefs and mental traits. But, who said that those attitudes make your views of the world and life correct? It’s crucial that you avoid being narrow-minded by just looking at the world through your mindset-tinted glasses.

The more you acknowledge alternative opinions and explore factual statements, the more wisdom and success you’ll acquire. Just remember, your mindset is not full of concrete facts, it’s just the contents of your own mind.

Development

A massive component of mindset is the ability to grow and progress off the back of a love for learning. Too many individuals fail to leverage the power of mindset by accepting their current attitudes and assuming they’re set in stone. When, in actual fact, you can shift your mindset and concurrently improve the way you think, act and chase your goals.

By doing that, you’ll provide yourself with a much larger chance of success, both in your career and life. Open your mind to the possibility of developing your mind, and you’ll be able to hone skills, gain knowledge and accomplish so much more.

Why Does Mindset Matter?

Ahhh… good question; why does mindset really matter? Well, the answer is pretty simple. With a strong mindset that contains a multitude of attitudes that are beneficial in everyday life, you’ll be in an awesome position to start achieving some success. But, the crazy part about it, is that it will enable you to achieve success in a variety of different ways. The secret to that is in a growth mindset. A growth mindset plays a huge role in actually pushing you out of a hole, and into a life where you can have fun, forge rewarding relationships, hone skills, discover new talents and excel in the business world.

Here are some distinct benefits of a growth mindset:

Enhance relationships

The best relationships are those that have pure honesty and communication running through them because those are the most genuine. With a growth mindset, you’ll find other people that will challenge you to become better, motivate you to attempt new things and point out faults that you are making. When you appreciate those types of people and benefit from them, you’ll improve drastically as an individual.

Not dwell on the past

An awful lot of people never reach their true potential, because they are too busy fretting over a bad experience in their past. For instance, they may never look to gain more qualifications because they failed their exams in college. But, those with a growth mindset acknowledge that those single events don’t define them, and they use that knowledge to improve and progress.

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Introduction

Bloomberg is, in their own words, "... a global information and technology company." The influential and respected conglomerate is constantly researching business trends for information on how to help small-cap, medium-sized and large businesses succeed. Bloomberg reports on its website that 8 of every 10 businesses fail, most of them in their first 18 months of existence. While many reasons exist for most businesses in various industries not surviving more than 1.5 years, the #1 reason Bloomberg found for business failure was ...

... lack of sufficient capital.

There are other causes of business collapse. If you have a poor idea of what your customer is really thinking, you don't differentiate yourself from other businesses similar to yours and suffer from poor leadership, your business is probably doomed to failure. When you look at those very valid reasons for business failure, you see they can all be overcome. You can perform or pay for market research that tells you what is on the minds of your customers. You can create a unique value proposition. You can overcome important leadership by replacing ineffective managers. However, you can't do those things when you don't have enough capital in the corporate coffers to weather those and other businesses-killing storms.

You can get past many common business problems when you have enough startup capital to launch your business. It is going to take a while to establish a presence in your industry. You can't reasonably expect to have a grand opening today and have your company become a business buzzword tomorrow. Most venture capitalists and serial entrepreneurs that are good at what they do will tell you that you need at least 3 to 5 years of operating capital before you start your business. This gives you a solid chance at developing a business that can make it through early growing pains and establish a foothold in your desired market.

This report will help you find that startup capital.

If you have an idea for a small business, this is a great time to shake off the shackles of employment and become your own boss. In the early 21st century, unique and innovative funding mechanisms have been created for business owners seeking startup capital. Combined with the global reach of the Internet and traditional funding sources, it is hard to imagine a better time for the cash-poor entrepreneur to find the required money to launch a business.

In Financing Your Small Business or Startup, you will learn important Dos and Don'ts of financing your small business. These are the best practices and business mistakes other entrepreneurs have discovered along their paths to success or failure. You will also find specific avenues for using your current resources to create the capital you need, as well as sources of venture capital and investors. The report closes out with a Top 10 checklist that provides a quick reference to important small business funding tips you are about to receive.

If you are ready to find the money necessary to move your business from dream to reality, let's get started by looking at some proven small business financing practices, as well as some funding ideas you should probably avoid.

10 Dos and Don'ts of Financing Your Small Business

1. Don't Be Nearsighted

Hey, we understand. You think you have an idea that absolutely cannot fail. All you need is a little money to get started, and you are going to take the world by storm. Your business idea is innovative and your product fills a need not currently being addressed in some marketplace. Guess what? None of that matters if you think short-term. You absolutely can't be nearsighted when raising funds for a business startup. Leave no stone unturned in trying to figure out exactly how much money you will need to stay afloat for at least your first 3 years, and planning for 5 years is even smarter.

Once you come up with a figure, factor in an additional 10% or 15%. Have any other interested parties go over your calculations. Did you miss anything? Are there any glaring omissions you forgot to take into account? Thinking short-term (a few months, 1 year) reveals to venture capitalists and other potential backers that you may not be taking your business seriously. Raising just enough money to get up and running for the short-term only is a financing don't for sure.

2. Do Evaluate Your Finances Regularly

Most large businesses perform quarterly reviews. They communicate with stock exchanges, their investors, and business analysts to let everyone concerned know exactly how they are doing. While passing along important financial information to interested parties is a smart business move, big businesses perform regular reviews for one very important reason ... they want to constantly know where they stand financially.

Companies need market research, a strong infrastructure, happy employees, smart leaders and other resources to succeed. This is true for small and large businesses alike. Keeping all the spokes of the business wheel in place to ensure the company keeps rolling along means having easy access to liquid capital. Concerning your small business, it is vital to constantly evaluate its health, since your business will be closer to financial ground zero than a Fortune 500 company.

3. Don't Borrow Too Early

This may not sound like a wise move. If your business launch is 2 or more years off and you happen along an attractive source of funding or a venture capitalist who loves your idea, you may be tempted to grab the money now. In the back of your mind, you believe it would be foolish to pass on any type of funding that is available, even if the capital will not be required for several years. In a lot of cases, borrowing money before you have a business plan and implementation of practices in place is a bad idea.

Here's why.

Imagine you are at the very beginning of planning your company and how it will run. You are creating products, performing market research, testing the services you are going to offer, and your launch is probably 24 to 30 months away. You are basically just getting started. You happen to stumble across a substantial funding offer. This will be enough capital for you to operate your business at a loss for breakeven point for several years.

You take the money, stick it in the bank, and go back to planning your business launch. Since you are just in the early stages of formulating your business, you are going to have dozens of ideas about what you want to do. After you do your research, you may discover that what looks like a smart business practice now won't do your company any good in the future.

Unfortunately, if you have a bundle of money staring you in the face in the experimental phase of business development, you could burn up valuable capital because you are tempted to spend money on anything and everything while you have cash in hand. If you find an investor eager to finance your business, she will appreciate the fact that you want a solid and workable business plan in place before you get your hands on any startup money.

4. Do Borrow a Specific Amount

Only borrow what you need. Imagine that you have done a great job figuring any and every possible cost you are going to incur over the first 5 years of your business. You have taken into account the fact that you may struggle in the beginning. You are not relying on early success for money to keep your business afloat. You are instead planning for every possible penny you are going to need to give your company a chance to develop a sustainable position in your industry.

If that number is $100,000, don't borrow $200,000 if it is offered to you. The business owner that knows exactly what money is required for startup success and ongoing operations should not arrange for excessive capital over that figure. There are too many things that can go wrong, even if you have conducted excellent market research. It's okay to allow for a little wiggle room and calculate 10% to 15% over the amount of capital you're going to need. Anything over that is dangerously excessive and tempting.

5. Don't Obsess Over Your Interest Rate

You obviously want to secure a good interest rate or loan repayment particulars. Looking around for an attractive rate could save you thousands or tens of thousands of dollars. Sometimes obsessing over getting the best possible interest rate is a mistake. Having tunnel vision that takes your interest rate into account while blinding you to other financing considerations can cost you more money in the long run.