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Introduction

We all have big dreams in life. It’s our dreams that sustain us as we slowly trudge through our day to day lives. We look towards the future, so we don’t feel so bad about our present.

We see our lives as having this upward trajectory. We’re not going to stay at the bottom forever. Who wants that anyway? But we all know what the truth is. The vast majority of people are going to remain at the bottom. Far removed from what they’ve envisioned their life to be.

For most of us, success is nothing but a word. It means nothing. But how did this happen? Aren’t we all supposed to want to achieve our dreams?

The truth is, we all want to succeed, but not everyone is willing to take action. Success is earned, not given. It’s not going to be handed to you on a silver platter. You don’t get to sit back, do nothing, and get rewarded with your dreams. No, it doesn’t work like that.

If you want to be successful, you’re going to work hard for it. And by hard, I mean really hard. You’ll toil for your dreams for years. It won’t be a walk in the park.

You’ll take risks and challenges. You’ll face failure head-on, not once, not twice, but plenty of times.

Dreaming is not for cowards. It’s not for those who can’t even find the courage to leave their comfort zones behind. It’s not for people who aren’t brave enough to take that first step out the door. It’s not for people who don’t know the meaning of the word ‘sacrifice.’

But, you’re not one of them. You’re reading this guide because you want to change your life for the better. You’re tired of living a mediocre life, and you’re finally taking action towards your goals.

Let this guide help you get to where you want to go. I guarantee that by the time you finish reading, you’ll be ready to finally step out of your comfort zone.

Chapter 1 – Are You Getting Too Comfortable?

“A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown.”

- Denis Waitley

We all like getting comfortable. We like living and doing things in comfort. In this day and age of instant gratification, we can easily get the things we want.

For instance, with just a push of a button on a mobile app or a click on your computer mouse, you can have your food and groceries delivered to you. There’s no need to stand in line all hot and sweaty.

Thanks to the Internet, you can get practically anything you like delivered straight to your doorstep.

Living in a comfortable bubble

When we get too comfortable, we tend to live in our own little bubbles. At first, we may feel happy, satisfied, and safe in our little safe zone. We’re able to do things that don’t stress us out or make us anxious.

Eventually, however, we become bored and uninspired. We become unhappy. Our dreams get relegated to the back burner. But many people still don’t want to rock the boat even though they’re unhappy. Does this sound like you?

You want to leave things the way they are. You’ve gotten too used to comfort that the mere thought of leaving it to go do something uncomfortable leaves you in a cold sweat.

What does it mean for you?

It means you’ve changed. And it’s not for the better, either. Where your dreams once consumed you, you’ve now turned into a scared little mouse. Always afraid your small block of cheese is going to get stolen right from under your nose.

Comfort zones do change

You want to go out and chase your dreams, but you’re afraid that if you do leave your comfort zone, you won’t be able to find your way back. You think it’s going to disappear.

But it’s not true. You know why? Because our comfort zones don’t remain constant forever. As we grow older and have more life experiences, our comfort zones grow with us too.

Think of it this way:

What you have inside your comfort zone now used to be outside of it at one point.

Look at your home. For most of us, our homes are at the center of our comfort zones. It’s where we go home to sleep, eat, relax, have fun with the family, all that good stuff.

But, have you always lived in that same home? Did you always have the same people living in your home?

I’m willing to bet your answer is going to be a big ‘no.’ So, before you moved into your present home, you were living somewhere else. And that somewhere else was also part of your comfort zone.

When you decided to move from your old home to the new one, you probably felt scared. Excited, too, but mostly scared. You were leaving your old comfort zone behind.

However, after a few days, weeks, or months of living at your new home, you suddenly realized it’s become your new comfort zone. You no longer felt scared.

Your new home is no longer the ‘unknown.’ You’ve finally settled in. You’re finally comfortable.

See, that wasn’t so bad, was it?

There’s nothing wrong with being comfortable. After all, everyone seeks it no matter what their status in life is.

When comfort becomes a problem

When comfort suddenly interferes with your dreams and your goals in life, it becomes a problem. When you get to the point where you let your comfort take precedence over your dreams, then it’s a problem.

Your comfort zone has become a problem. Now the thing is, problems aren’t meant to fester. They’re meant to be solved and remedied.

So, when your comfort zone stands between you and your dreams, you need to make the right choice if you want to succeed.

Chapter 2 – Your Comfort Zone Is Killing

Your Dreams

"Life begins at the end of your comfort zone." - Neale Donald Walsch What’s your biggest dream or goal in life? How long have you had that dream? What have you done to accomplish that? Do you feel like you’re getting closer to achieving your goal?

If you’ve been stuck in your comfort zone for a long, long time, then you may find these questions hard and very painful. You’ll probably remember how at one point in your life, you were so full of dreams. How you were going to become a big superstar, a successful engineer, a famous scientist, or whatever you wanted to become when you ‘grew’ up.

But look around where you are now. Do you like what you see? Is it what you’ve envisioned from a long time ago?

Maybe. Maybe not. Only you know the answer.

Breathe new life into your dreams

Do you know why many successful people say your comfort zone is where your dreams go to die?

Well, it’s because they’ve been in your shoes before. Once upon a time, they too were languishing in their comfort zones. But they had dreams, and their dreams took them far away from their comfort zones.

If they didn’t leave their comfort zones, they’d still be where they were years ago, doing the same things over and over. But no, they didn’t settle for that kind of life. Their dreams were more important than their comfort.

Life threw challenges and obstacles at them. But they kept on. They kept fighting for their dreams. Sure, they made mistakes, and they failed countless times. But it did not deter them from their goals.

Their eyes were set on the prize far into the future. They knew what they had to do. And they knew that if they settled in their comfort zone, they’d never amount to anything. They’d never achieve their dreams.

Your true potential

Each of us has the potential to do great things. But if you remain trapped in your comfort zone, then you’re never going to know your true potential.

Imagine a bird trapped in a small cage. The bird knows it can fly, but for as long as it’s caged, it will never know just how high it can fly.

That bird is you. You’re trapped within your cage – it’s just disguised as your comfort zone. The good news is that unlike caged birds, you can actually choose to leave your comfort zone. You’re just not willing to.

If you want to uncover your true potential, then you will need to unlock your cage. That’s the first thing you need to do.

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Goals

Setting goals and achieving them is something everyone can do to improve their lives. While we all have goals that we want to achieve, doing so, however, can be difficult. Nearly everyone struggles to convert their goals into reality.

We procrastinate and lose motivation, and ultimately falter in the execution of our plans, leading us to become frustrated and defeated. This failure to achieve our goals, eventually causes us to lose faith in our abilities to move forward, leaving us feeling powerless to break out of old habits and improve our lives. Setting goals can be a powerful tool that keeps us focused and sharp. They can be visual and mental reminders that we need to get things done. If we fail to create goals for ourselves, then we can also fail to succeed in whatever we choose to achieve. Having a tangible set of goals that are written down and checked off when completed, can provide an amazing boost to one's selfconfidence, which can, in turn, spur us on to achieve further goals. This will then increase our chances of bettering our lives and attaining a life-changing goal that we thought beyond our reach.

Fortunately, achieving goals is a skill that can be taught and learned. From being more organized to changing your mindset, there are numerous ways you can put yourself in a better position to conquer your goals. The following guide will provide you with 101 tips for finding your motivation, building self-discipline, managing your time, changing your mindset so you can finally achieve your goals.

Chapter One – Tips for Finding Your Motivation

If you find that you can't bring yourself to go through the necessary actions to reach your goals, then you more than likely lack the motivation. Motivation isn't something that is simply found; you have to make it happen. If you find yourself in a rut, here are some practical ways to drive yourself forward to accomplish your goals and change your life.

Tip #1 – Make a Deal with Yourself

If you want to overcome procrastination and start getting things done, you need to make a deal with yourself. This deal can be either big or small. For example, you can tell yourself, “When I’m done with these reports, I can take a walk in the park and enjoy some ice cream.” Giving yourself something fun to do once you complete your task can keep you motivated to get things done.

Tip #2 – Leave Yourself Messages in the Morning

There may be mornings when you look in the mirror and don’t like what you see. This can quickly kill any motivation you have and quickly ruin your day. To avoid this issue, find a message that will inspire you to be your best, even if you don’t look or feel it. Using a dry erase marker, write the self-affirming message on your bathroom mirror. This will help build your self-image and help you start your day on a positive note.

Tip #3 – Don’t Hit the Snooze Button

One phrase that can quickly zap your motivation, "Just five more minutes." When you hit your snooze button, you're starting your day off by procrastinating the inevitable task of getting up and going. Having an extra five minutes in bed in the morning isn't going to do you any favors and will kill your motivation. Tip #4 – Practice Positive Self Talk

If you have trouble getting out of bed in the morning, start practicing positive self-talk. When your alarm goes off in the morning, instead of grumbling and hitting the snooze button, tell yourself, “I can do this!” By affirming yourself in this way, it will make it easier for you to get out of bed and get going in the mornings.

Tip #5 – Stay on a Regular Schedule

Knowing what to expect can keep you motivated, which is why it’s important to know your daily schedule and stick with it as much as you possibly can. While things do happen that can interrupt a schedule, knowing that you have one planned and in place can make it much easier to keep on track and still stay productive during the day.

Tip #6 – Breakfast is Key

Eating a healthy and balanced breakfast is the key to starting your day out right. Food is energy, so by eating in the morning and choosing the right types of foods, you will remain focused on your daily tasks and goals. Even when you feel pressed for time, have a go-to meal that will give you the nutrition you need to start your day off right.

Tip #7 – Have a Morning Routine

Having a morning routine can help you gain motivation to propel you into the rest of your day. Knowing what to expect and knowing that once it’s done what comes next will help you make it through your day. Changes in your routine can make it difficult to think clearly and have a productive day. However, doing the same general activities in the same order can help you get going.

Tip #8 – Participate in Morning Exercise

Take a morning walk or head to the gym first thing in the morning can increase your motivation for the rest of the day. Regular exercise can improve your blood flow and keep you from feeling sleepy or lethargic throughout your day. Even participating in a simple stretching routine in the morning can help to increase your blood flow and get you moving.

Tip #9 – Take One Step at a Time

Concentrate on one action at a time. If you think about everything you have to do, then your energy levels will feel even lower. Take your routine one step at a time and don't focus on what you have left to do. When you only focus on the immediate action, you won't mentally deplete what energy you have left.

Tip #10 – Keep Moving Forward

Once you get moving, keep moving. Energy isn’t something that lives in a bottle and can be taken on a whim. Sometimes you have to force yourself to keep going. Maintaining your momentum increases the chances that you will continue to be productive and finish what you started out to accomplish in the first place. Don’t fool yourself by telling yourself that you’ll be able to do it later. This is nothing more than procrastinating and will ultimately leave a lot of unwanted tasks sitting on the back burner.

Tip #11 – Reward Yourself

When you are faced with a difficult task or situation, setting up a reward for when you complete it successfully can help you remain motivated. Rewarding yourself for completing difficult tasks can keep you motivated to keep going with the job and accomplish it in the time frame you've set.

Tip #12 – Leave Yourself Notes

Leaving yourself encouraging notes in places that you often look can make you feel better about yourself. Writing encouraging notes to yourself can help to remind you that you can do it and make it through whatever challenges that life throws in your direction.

Tip #13 – Track Your Progress

When your list of to-dos seems longer than what you have completed, take a moment and think of everything that you’ve accomplished during a certain period. While you may not be where you wanted to be at that moment, you need to remind yourself that you completed some of your tasks. Giving yourself that small pat on the back will help to keep you motivated and help you to continue with whatever tasks you still need to complete.

Tip #14 – Make Small Goals

It is extremely easy to feel overwhelmed when you set your standards and your goals too high. Setting small and attainable goals from the start will help you stay motivated when you reach them so that you can move on to the next step. When you set your goals too high, to begin with, you can become discouraged too easily and feel overwhelmed.

Tip #15 – Work on One Project at a Time

You may think that multitasking is a good idea until you realize you have unfinished projects on your list. Not only do you still have to complete each of the projects, but it makes you feel like you can't even achieve one. To keep your motivation, you need to focus completely on finishing one project at a time, seeing it through to the end before you begin the next one. Not only will this keep your motivation because you’ve achieved what you set out to do, but you will become more productive.

Tip #16 – Turn to Others

Those around you can be great resources when it comes to finding your motivation. Find some supportive friends and family who can help you achieve your overall goal and provide you with the motivation you need when the going gets tough.

Tip #17 – Clear Your Mind

When you start to feel completely overwhelmed, it's best to step away from the situation and take a deep breath. Allow your mind to relax and clear itself from the stress that it might be currently experiencing. Going into something with a clear mind will provide you with the fresh perspective that you need to help you stay motivated and productive.

Tip #18 – Think of Things the Energize You

If you lack energy, you can think about things that energize and motivate you to give you the necessary boost to get moving.

Using whatever the thought is that will drive you, allow it to replay through your mind over and over again as you pursue the not so pleasant tasks that you might be facing when you're less than motivated and lack energy.

Tip #19 – Listen to Upbeat Music

Music has the uncanny ability to dictate your moods. Upbeat and positive music can help you get going when you have low motivation. Try finding upbeat music that you like to listen to and play them when you lack energy and motivation and see if they won’t have a positive effect on your motivation and energy.

Tip #20 – Find Your Mantra

A mantra doesn't have to be long; it just has to get you excited. When you lack energy and feel unmotivated, it’s those few words that remind you what matters to you and get you to take action toward achieving the goals you’ve set for yourself.

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Video marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.

Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.

The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking.

Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably wearing its crown thanks to the rise of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.

We also have high quality decoding and coding technology that is standardized. In other words, regardless of what device you are watching a video on and regardless of which website you’re viewing, the images will be crisp and the sounds will be crystal clear.

Another technological breakthrough that we have now, involves the price of storage. You have to understand that the video that you’re watching has to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the floor. On top of that, the service that people offer to host websites has become cheaper and cheaper.

Given this combination, video marketing has come to its home. It has finally arrived, but here’s the problem. It is quite ironic. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.

Fact: most YouTube videos have very few views

Have you ever been searching for stuff on YouTube and noticed that there are a huge number of videos that have very few views? That is the fate shared by the vast majority of marketing videos on YouTube and other platforms.

You have to wrap your mind around the fact that modern video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they’re just going to sit there on YouTube getting zero views.

What’s new?

Modern video marketing involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content.

Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth.

Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video.

Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come?

You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you're going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly, you still have to walk people through the KLT (know-like-trust) buying process.

Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship.

These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of modern video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up modern video marketing.
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The bottom line actually hasn’t changed all that much. Just like with any other type of marketing, return on investment is crucial. This training has a slight twist however. I’m also going to dwell on, to some extent, the concept of return on effort. Your job is to spend as little time doing something while getting as many dollars out of that activity as possible.

Chapter 1

What exactly is effective video marketing? What’s the big deal? Well, it really all boils down to conversions. You can try video marketing, but that’s not going to put food on your table. You have to do “effective” video marketing. There is a difference.

Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form. Whatever the case may be, the video convinces whoever is watching to take action that somehow, someway leads to you making money.

Clear enough? Well, video can do this in one of two ways. Either it converts the viewer directly or the video is part of the conversion process. Maybe it happens immediately or it can take some time. Whatever the case may be, video plays a role.

What’s so powerful about a video anyway?

When you’re watching a video, you’re actually seeing many different signals being flashed to you in the time span of fractions of seconds. You may not even be aware of them, but all these signals are being sent to you and subconsciously you’re putting these signals together.

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The Myth Of Time Management

Productivity and Time Management Ask any successful business or individual out there, and I’m sure they will tell you higher levels of productivity are a crucial aspect in ensuring revenue growth and achieving success. In fact, many individuals and corporations willingly invest large sums of money and effort in order to improve in this area. Higher levels of productivity in individuals (whether as part of an organization or alone) helps to bring them closer to their success targets within a shorter time period, and prevents needless wastage of time, money and effort.

The dictionary defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services”. To explain it simply on a more individual level - it is just how much one can get done in a set period of time. And when productivity is mentioned, time management is usually also brought up ; they go hand in hand. Both are strongly correlated - higher levels of productivity is usually the result of better time management. All That You Know About Time Management Is Wrong Yup, you got that right. Your understanding of time management is very likely… wrong. Time management is in fact, a misnomer. Time cannot be managed or influenced; it is something that is pretty much out of our control. All of us, despite our social or financial background, are allocated 24 hours in a day, no more or less. Once gone, there’s no way we can get it back. Our day-to-day responsibilities - be it family or work, takes up a large portion of our time. Not only that, time is fleeting and so easily robbed from our hands. Unexpected things pop up all the time. Priorities change. Things go terribly wrong. You get sick, or tired. You can only do so much - you’re only human, after all. You can, however control YOU. And your CHOICES. Time management is more correctly, all about self-discipline and task management. It’s the management of expectations as well as interruptions. It is the ability to manage your actions, habits and priorities based on the time you are given. It is understanding what matters most, making a choice to make room for that in your life, and getting rid of the unnecessary, unimportant stuff that’s hogging up your valuable time. Also, time management is not a one system fits all method. There is no perfect method. Different individuals have different styles - we’re all wired differently in terms of personality type, identity and individual life circumstances. Some may find that a to-do list works for them; others may find to-do lists hard to follow and demotivating. It’s all about finding your groove - different strokes for different folks.

Multitasking because you want to manage time better? Bad idea. Contrary to popular belief, faster and more is NOT always better. Multitasking is one way to destroy your productivity levels. Sure… you seem to get more done this way. However, you are probably more likely to make mistakes - which will result in you doing over things. Stick to focusing on one task at a time, and taking sufficient breaks whenever possible - you’ll stand to accomplish more this way. Now, we’ve mentioned that juggling multiple tasks at one time is counterproductive. However, striving to complete each task no matter how long it takes is also not a wise idea when it comes to time management - another common misconception regarding time management. Restrict your time spent on a task, and schedule accordingly.

As you can see, a lot of what we know regarding time management are in fact, myths. Many of us have skewed perceptions or are misinformed when it comes to time management. These myths, over time, through the people around us or the media we consume, become deeply ingrained within our mindsets; we eventually regard them as facts and hold on to them. As a result, we are prevented from becoming truly and fully productive in any aspect of our lives.

Chapter 1 : Effectiveness Vs. Efficiency Effectiveness versus efficiency. Both terms are adjectives that begin with the letter ‘e’, and are used to describe how work is done. Not only that, they sound quite similar. It is relatively easy to mistake one for the other, or use them interchangeably (a lot of people do!). However, these terms are anything but similar - in fact, they each carry completely different meanings. Effectiveness is all about doing the right things; it is result oriented. It is when one’s objectives are in line with their main goals, and indirectly your purpose.

It is finding ways to improve outcomes. For example, if your goal is to increase awareness and sales of a particular product to reach a particular target, you should engage in tasks or activities that will help move you closer to your goals (eg. marketing and ads, in this scenario) , and not waste time on irrelevant tasks that do not serve your goals. This makes you effective. Efficiency, however, is more about doing things right; this aspect is task oriented. It is using better ways to get something done well in the shortest amount of time possible, while utilizing the least amount of resources and/or costs. An example of efficiency would be using a computerized system to get things done accurately in a shorter span of time; as opposed to relying on manual methods to do the same thing, which is susceptible to human error and is more time consuming. Either one can exist without the other; one can be effective but not efficient, and vice versa. It is entirely possible for one to be effective in achieving their goals, while being inefficient in the way they do it. It is also entirely possible to be none of both at all. In fact, there are four possibilities: 1. Effective and Efficient 2. Effective and Inefficient 3. Ineffective and Efficient 4. Ineffective and Inefficient

It should be noted however that true, optimal productivity is a combination of both efficiency and effectiveness (Number 1) - the Holy Grail for every individual or organization. It is not possible for an organization or person to reach peak productivity levels, if they are lacking in either efficiency or effectiveness (Number 2, 3 and 4). If anything, they’re setting themselves up for either mediocrity or inevitable failure.

Effectiveness > Efficiency In terms of order of importance, effectiveness should be prioritized over efficiency in all your considerations about productivity.

This however does not mean that you should disregard the importance of efficiency altogether - again, as mentioned earlier, productivity is a balanced combination of both. Effectiveness involves the big picture. Putting effectiveness first just means that you should first and foremost focus on doing the right things in order to improve your chances of getting a good outcome. Once you get yourself on track and laid out the basics, you can then look into how you can improve the way you do things. The logic here is to concentrate on being efficient at the tasks which are significant and are effective in contributing to your goals. There’s no point in particularly efficient when the tasks you carry out do not contribute to your purpose and goals. To sum things up : efficiency is a modifier for effectiveness, not a substitute. Efficiency is meaningless on its own. The problem with most people is that they tend to gravitate towards efficiency, rather than effectiveness. It is perfectly understandable - being efficient is a whole lot easier than being effective. Being efficient involves improvements on a smaller, more manageable scale; effectiveness however requires a whole lot of brainstorming about one’s goals, values and different approaches, on a larger scale. And that is intimidating. Not only that, people who put efficiency before effectiveness have this tendency of looking for better and perfect ways of doing things, and head nowhere instead - which ironically, leads to ineffectiveness.

Increasing Effectiveness So how does one increase their effectiveness? Put some time aside to evaluate these few things : ? Clarify the What- focusing on the results you want to achieve and defining the picture of success. ? Clarify and pursue key strategies that will give you the highest possibility for success. Now that you’ve established your plan of action, you can focus on how to increase your efficiency. This would mean concentrating on the How’s - implementation of your strategies in the most efficient way possible, and improving how you do things as you go along.

In the coming chapters, we will look into further detail on this, as well as many other helpful tips that will skyrocket your productivity to optimum levels.

Chapter 2 : Results - Fast Lane To Success To embark on a major journey, you should first have a real idea of your destination. This way, you’ll be able to plan adequately for your journey - directions, mode of transport, estimated costs, time, etc. Skip that, and you’d end up wandering aimlessly. Or find yourself lost somewhere in middle of Timbuktu. Sure, you’re on a journey alright...but where? Similarly, when it comes to planning for your success, you will need a “destination” and a “roadmap”. That would be a clear vision of what you want, and specific goals to help you on your way to achieve your idea of success.