Tag Archives: Ebooks

Video Seo Personal Use Ebook

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Introduction to Video SEO - How to Optimize Your Video for Search

Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize your video for search engines.

• Cisco Systems, Inc. is a technology-based multinational conglomerate headquartered in San Jose, California. Their substantial research and knowledge of computer usage habits leads them to believe that as much as 80% of all internet traffic will be represented by video by the year 2020.

• Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines.

• YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.

• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video.

• WireBuzz tells us that a web surfer retains just 10% of the textbased content he reads online, as opposed to 95% of the message delivered in a video.

Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a barrel. Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the Internet. Today you absolutely must have a blog or website introducing your company to the world.

Accordingly, you must be involved in video marketing to give your company a chance for success in the 21st century. Some online and brickand-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to be a club with few members. In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have you seen for sale in your lifetime?

For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send you relevant, free traffic is essential.

That is the object of this report.

In it, you will learn what video SEO is. You will discover the difference between text-based and video-based search engines, and why good keyword research is essential for search engine optimization. After reading this report, you will understand the video ranking factors YouTube uses, as well as how to use the YouTube search algorithm to rank your videos for your desired search terms.

Since video-exclusive sites like YouTube and Vimeo are not the only way people find your videos, you will also learn exactly how to optimize your videos for traditional search engines like Google. Finally, we will show you where you should be putting your videos online and share 10 tips proven to optimize your video for search, so you boost your chances of ranking high for your intended keywords. Let's get started optimizing your videos for search engines by defining video SEO.

What Is Video SEO?

If you have some idea of what SEO means, figuring out video SEO is not too difficult. SEO stands for search engine optimization. This practice refers to making each of your web pages and every piece of your online content as attractive to Google and other search engines as you possibly can. Some statistics show that the top 3 spots for a Google search get as much as 55% of all the clicks for that search term.

Many times, a web surfer will not look any farther than the first page of Google search results. If your web content is not on page 1 for the keyword or phrase you are targeting, it can be difficult to generate much free, generic traffic. SEO optimizes your content using what we know about how search engine algorithms work, so you have the best possible chance of ranking high for your target keywords.

Video SEO works the same way.

The goal is to reverse engineer videos that rank well for words and phrases you want to rank for. This gives you a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase you are targeting in the title of your video.

Backlink Anatomy MRR Ebook

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Business owners and blog managers spend a lot of time or money, usually both, on SEO optimization and quality content.

The rule of “Content is King” reigns over the Internet How-To forums for bloggers like some kind of plague.

As if they are saying, “the reason you aren’t getting traffic is because your content sucks.” But that isn’t always the case, and everyone in this businessknows it.

I mean, whatgood is paying $1 per word for quality content, if you can’t get anyone to look at the site?

Are you really going to just sit there and wait for Google or Bing to bring you a thin thread of potential customers who might beinterested in what you are doing?
Let’s face it: the easiest way to get to the top of those lists is to be popular, and how can you get popular if nobody sees your site to begin with?

This is a perplexing problem for bloggers and businesses alike. You need the page views to grow an audience. You need the audience to create buzz and grow your page views, and you need traffic to stand out against the rest of the SEO experts out there vying for the top spot on every Google search.

You need a plan of action. Typically, the next course that many of us take is to go social, but we’ve all seen that hit a wall too.

You go on social media with no idea what you are doing, and invest hours in learning how to set up a page, dumping money into advertising campaigns that seem to be going nowhere, or you pay someone extra to do all of this for you with the same dismal results.

The best advertising professionals cost a lot of money for a good reason. They know how to drive traffic, not just set up a couple of pages, optimize some content, and then take your money and watch you fail, afterwards pumping you for more cash to expand the advertising budget.

Backlinks are the solution to these problems. And whether you’ll be the one out there spreading them, or your “tech-guy” will be put in charge of it, it’s the most effective and fastest means to get users to yoursite.

So why the heckdid nobody tell you this to begin with?

Because you need the content first. You need the social media presence. You have to grow your assets a bit so that when you cast that huge net to start pulling viewers from blogs and other sources, they can actually find you, and resonate with your content, and do Google searches for YOUR articles.

Driving traffic isn’t a simple solution. You are literally competing with everyone else on the Internet, from Casey the Cupcake Lady to Linda’s Fashion Blog to Halliburton.

You have to compete with politicians slinging mud at each other. The odds are stacked against you, so you need all of it. Every tactic you can get your hands onand implement.

And now that you’ve got the great content, the easy layout that works on mobile, the advertising dollars ready to spend, and three or four social media accounts with thousands of followers; I’m going to showyou how to add an incredibly powerful tool to your belt: the backlink.

If you master this tool, you will be able to consistently drive high traffic, and you will piggyback of traffic from others.

The best part is, backlinks aren’t a single flash in the pan. If the article they are attached to is good now, it’ll still be good in the future.

The page will still be there, and so will yourlink.

This means you aren’t getting a sudden spike of traffic, you are consistently shuttling new users to your site, and you aren’t paying a dime in most cases.

You can repay the favor by linking to other sites as well, and possibly even get affiliate dollars for doing so, but that’s a tad beyond the scope of this coursehere today.

Email Marketing Personal Use Ebook

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Introduction

Email marketing can be described as the use of email to promote products and/or services. It is defined as the act of sending out emails to customers, both current and perspective. Email has been in existence for nearly as long as the internet has. It is an essential communication tool that enables businesses to communicate with their staff, their suppliers, and their customers. Email marketing is a segment of internet marketing which constitutes online marketing via websites, blogs, social media, etc. Email marketing functions almost the same way as direct mails. Most businesses today make use of email marketing. They use it not only as a channel for promoting their products and services but also to develop and forge meaningful, productive relationships with potential customers and/ or clients.

This book provides a comprehensive guide on how you can use email marketing for success. Regardless of whether you run a business, a government establishment or a not for profit organization, the strategies, and techniques discussed in this book will give you a clearer and broader understanding of how you can make the most use of this dynamic and reliable tool called email marketing.

Why Use Email Marketing? There are several reasons why people choose email marketing as their preferred means of promoting their products and services. One of the main reasons is because email marketing allows businesses to reach their potential clients in a place where most people visit every day – their inbox.

There are, of course, other means through which businesses can get their messages out to their target audience, such as video marketing via YouTube, social media marketing, and so on. However, email marketing has remained the most reliable and cost-effective marketing solution that consistently delivers the highest ROI, and it is being used by thousands of businesses of all sizes across the world. Marketing hasn’t really changed much, rather technology has. The advent and increased usage of the internet over multiple devices and platforms is the major factor that has contributed to the evolvement of marketing. The marketing channels that were previously employed by most businesses attracted new customers and kept existing clients coming back by spending huge amounts of money erecting billboards, publishing in magazines and advertising on television or radio stations. Getting the most out of your marketing efforts requires a system that not only generates traffic and converts consistently but is also cost-effective. A marketing channel must expand your customer base and also save you lots of valuable time and money. Email marketing focuses on these areas and more. It provides the most convenient platform for businesses to increase their sales, as well as their customer loyalty. It is extremely easy to set up and track, which makes it a favorite among small business owners. It also provides a cost-effective solution that helps businesses develop and maintain a close relationship with their customers over time.
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Another one of email marketing’s most compelling unique selling point, and why businesses love it more than any other marketing channel, is because of its measurability. Email marketing’s accurate, near real-time reporting translates to improved confidence when calculating the testing, execution, and the resulting return on investment. Below is a compilation of some of the amazing statistics email marketing has generated in recent years.

• Email marketing has a 4400% ROI and $44 for every $1 spent
• 75% of adult online users say that email marketing is their preferred marketing method
• 94% of internet users use email, while only 61% use social media
• Email’s average order value is at least three times higher than that of social media
• Nearly 1 in 5 companies (18%) reported an ROI of over $76 in 2014, which is three times more than 2013 figures (5%)
• Email on mobile continues to grow in leaps and bounds with open rates reaching up to 68%
• The revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013
• 77% of ROI comes from segmented, targeted, and triggered campaigns
• Email offers more reporting and analytics capability, including clickthrough rates, open rates, bounce rates, and conversions.
• Email’s ROI was 28.5% compared to 7% for direct mail
• 83% of B2B marketers use email newsletters for content marketing
• 91 percent of US adults like to receive promotional emails from companies they do business with
• Email is almost 40 times more effective in helping businesses acquire new customers than

Facebook and Twitter combined These statistics prove why email marketing has remained the ideal marketing channel for internet users to date. Still, you may wonder, why does email marketing drive more customer engagement metrics and better ROI than other marketing techniques? Why do its benefits outweigh other conventional forms of marketing? What is the essence of investing your time and resources to develop an email marketing program in the first place?

Those who are unfamiliar with email marketing may not quickly understand the reason behind its popularity amongst companies operating in a variety of industries. This is why we have compiled a list outlining all the benefits of email marketing. Below are some of the reasons why it is seen by many as the most effective marketing channel today. Benefits of Email Marketing Email marketing offers a lot of benefits for its users. Some of these benefits include: It is cost-effective and generates a high ROI This is one of the most apparent advantages email marketing has over other mainstream marketing strategies. It is a highly sought-after marketing channel that does not require a large marketing budget as other mainstream marketing techniques require. There are no print or postage costs, and you do not have to pay any fees in exchange for exposure. You usually just need to pay a monthly flat rate to your email service provider. If your email list is huge, you may also need to pay a small overhead cost for sending thousands of emails at a time. These costs, when combined, are nothing compared to the costs incurred when using other marketing methods.

Astrology Principles And Practices MRR Ebook

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Foreword

Astrology has been regarded as a different thing to different persons. Certain individuals view it as the future’s prediction while some see astrology as the guide to daily life encounter. Regardless of the situation, this is considered as the observable fact providing insights to a realm of life through a more unique and more creative level. It gives a good understanding of the people’s existence in this world. Get all the info you need here.

Chapter 1:

Astrology Basics

Synopsis

The meanings and symbols in Astrology define the entire energetic abilities of a person to succeed and thrive. This is actually diverse when it comes to its magnitude in order to give information and inspiration to the followers. It does not necessarily mean that a person should be observant in religious matters just to realize the essence of Astrology. In fact, there are various ways where people can use it in their lives. - 7 -

The Basics

The very first step in doing so is by learning about the basic signs of sign. It is the month that they were born which can give the overview of their dislikes, likes, and the whole personality.

Astrology may be perceived in various lenses. The planets that continue to revolve around play an important role in the influence of Astrology. The Astrological mystery and beauty can be a proof that this is in a constant motion.

Basically, Astrology is composed of horoscope signs, the 12 zodiac signs. Each represents the months of a calendar year. They are portraying the definite symbol of each individual personality.

These horoscopes give the unique outlet to individual desires. They represent clarity, appeal and opportunity to the lives of the people. In addition, they are generating the awareness level of a person on a spiritual level.

Astrology can also teach the ways to enhance and develop one to be a happy and contented individual. It also recommends the kind of careers and jobs that can encourage development and growth as a person.

This can be a simple or complicated topic to be understood depending on the way an individual take it. Thus, the most

essential thing here is to be informed of the knowledge opportunity variance in the Astrological commonality sphere.

This is actually everlasting and there are no finite answers for some things. In contrary, Astrology basics have been the daily facts that can be learned as a brand new thing. This is the highly skilled practice which does not lose knowledge. The knowledge may become a power when a person gets fully committed.

The astrological concepts make many people in the world interested and curious on how they really work on their lives. The basic knowledge about astrology can give a significant change in how a person views life and his daily encounters.

To get started, take note of the given collection of details below and be guided all the way.

Traffic Inclination PLR Ebook

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Introduction

Of all the things a successful online business owner needs, traffic is at the very top of the list.

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.
On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.

Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.

The point is, any targeted traffic - which means any viewer who is specifically interested in what you’re offering - will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles.

Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Other methods of traffic generation include…
·link popularity
·starting your own affiliate program
·posting on discussion boards
·posting comments on blogs
·creating and distributing free ebooks and software
·creating and distributing software utilities
·forming alliances with other business or product owners
·offering product testimonials and endorsements
·distributing a syndicated column
·making your blog or website content available through RSS

The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.

For example…

If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.

If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.

If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.

If you start your own affiliate program, you could have hundreds - if not thousands - of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.
Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.

Becoming Stronger MRR Ebook

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Becoming Stronger

A Ten Minute Full Body Workout That Anyone Can Use

When it comes to building muscle, losing fat and getting into shape, the biggest problem for most people is simply sticking to their training goals. This is called ‘adherence’ in the industry and simply means your ability to stick at a training program long enough to see the results that you need.

Even a poorly designed workout can help you to build muscle and get results if you stick at it. And it is much better to perform a bad workout for a long period of time than it is to perform the best workout possible for a day and then give up.

But this is something a lot of people don’t really consider when they plan to get into shape. Too often they will come up with routines that involve training for an hour each session, five times a week. If you’re already feeling too tired to be particularly active, if you’re already stressed with work… trying to fit in five hours of exercise a week is a huge ask. This is particularly true when you consider that you’re probably going to have to travel to the gym as well, get washed, change clothes… etc.

This is where a bodyweight workout can come in so handy. And this is especially true if you use a workout that hits the entire body in a single session, only takes 10 minutes and can be done anywhere. Use this workout first thing in the morning before work and before you go in the shower. Train in your boxers so as to not create more washing. Now you have a routine that really is just ten minutes and that no one should have any problem sticking with.

What does that workout look like? Here it is:

Three Exercises to Rule Them All

This workout is made up of three exercises that together will train the entire body while also providing some cardio benefit. Those three exercises are:

- Pull Ups
- Press Ups
- Jumping Squats

Perform each exercise to failure and then move straight onto the next exercise when you finish without break. You can rest after the jumping squats for one minute before starting the routine again and going for 3 sets. It should take around 10-15 minutes.

This routine hits all the major muscles in the body because it mimics a more involved split that bodybuilders use called PPL (Push, Pull, Leg). Pull ups hit the lats, the biceps and the abs. Push ups train the pecs, the triceps and the shoulders. And jumping squats hit the entire lower body and provide the cardio.

Now this workout isn’t going to be enough to help you build massive muscles overnight. It can burn fat and it can tone your muscles and harden them. But in order for you to really train you need to use heavier weights performed more slowly and for longer.

So use this as a tool to start your new training regime and to get into the habit. Likewise, use it whenever you can’t fit a full routine in.

Gymnastic Rings Are a Fantastic Purchase for Home Gym Owners

If you work out from home, then one of the most incredibly powerful pieces of kit you can buy is gymnastic rings.

Gymnastic rings are rings attached to straps that can hang from your pull up bar. From there, they then enable you to perform dips, inverted push -ps, bodyweight rows and much more. They do everything that TRX does in other words – and more seeing as TRX isn't good for dips – but they cost a fraction of the amount. You can get them on Amazon for $20-40! Plus, they're easy to pack away when not in use and can be taken with you on holiday or anywhere else.

Take a look at some of the things you can do with gymnastic rings for inspiration and to demonstrate just how powerful and versatile they are.

Dips

One of the most obvious things you can do with rings is the dip. A dip simply involves gripping one ring in either hand and then gradually lowering yourself in the middle. This is an excellent way to train the pecs, shoulders and triceps and it also requires a lot of balance and stability.

What’s interesting about dips is that you actually can’t do them as well on TRX – despite it costing a lot more!

Flyes

You might not have expected this but you can actually perform flyes using gymnastic rings. All you need to do is to lean forward holding one in each hand with your arms apart in a cross position. Now bring them together in the middle to push your bodyweight back up. This is an excellent way to train your pecs and your grip at the same time.

Meditation For Complete Beginners MRR Ebook

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Introduction

Over the last several years, the practice of mindful meditation has risen in popularity. It has started to gain mainstream acceptance as a preventative method of healing and one of the most studied alternative ways of therapy.

It has been proven that mindful meditation has a wide range of benefits regarding mental, emotional, physical, and spiritual well-being.

More and more healthcare professionals are recommending the practice of meditation to deal with depression, stress, and anxiety. Practicing meditation will enable you to get into a state of deep relaxation within minutes.

This makes it possible for the stress-causing hormone levels to drop, resulting in good and happy feelings.

Science has discovered that conditions of depression, stress, and anxiety have a way of altering the structure of the brain. This can result in one's thoughts and mind focusing more on the negative things that have happened in the past or are more likely to occur in the future. Meditation For Complete Beginners By engaging in meditation, you can change your awareness to the extent that you are better able to view things in a more clear and truthful way, focusing on the present. By focusing on the present, you are able to gain more clarity and improved health for your body and mind.

Practicing meditation has the potential of transforming your life, as well as the perception of the world. The techniques that are used not only help you to find relief from stress and depression, but also provide you with the ability to attain clarity of mind with the continued improvement of the benefits as you engage further with meditation.

Whether you’re a beginner with no clear purpose for practicing meditation or you are dealing with a specific condition that can only be relieved through the practice of meditation, you will continue to realize massive benefits as you continue to embrace the practice of meditation as a habit.
Meditation is a practice aimed at training the mind. This is accomplished by introducing a level of consciousness that enables the brain to engage deeply in peaceful thoughts.

The process involves using techniques and practices that enhance concentration, clarity, emotional positivity, and calm, with the aim of transforming the mind and enabling you to see the true meaning of things. Meditation For Complete Beginners When you practice meditation, you can learn and identify the habits and patterns of the mind. It can also enable you to cultivate new and positive ways of being. When done on a regular basis, meditation has the potential of transforming your mind into being more energized, peaceful, and calm.

Meditation is a simple process that involves being able to watch the mind rather than trying to control it. It allows you to get into a state where your thoughts start to flow freely without judgment. With regular practice, you slowly begin to become more aware as fewer thoughts pass through your mind.

Meditation can also be defined as a technique that helps in resting the mind with the aim of attaining a state of consciousness that is different from the waking state.

This means getting a deeper insight into who you truly are while experiencing the center of consciousness that is within us. While a variety of different religious identify with the practice of meditation, it is really a science and not a religious practice.

The meditation process follows a given order with defined principles and leads to results that can be verified, which is what makes it a science and not an act of faith.

Chapter 1 – Benefits of Meditation

The practice of meditation originated in India between 5,000 and 3,000 BCE. Archeologists, while at the Indus valley, discovered evidence of meditation.
The images depicted people sitting in what could be recognized as meditation postures. They also discovered descriptions regarding meditation techniques that were found in the Indian scriptures that date back to 3,000 years ago.

Over the centuries the practice was adopted by some of India's neighboring countries where it formed part of the religions. It then spread to other parts of the region and is now practiced throughout the world.

While the practice of meditation varies depending on the cultural and religious influences, it has been identified as a significant cornerstone of spiritual development. The various aspects of meditation, including the mystical elements, has been incorporated by almost all the major religions.

One doesn't have to follow the religious traditions to enjoy the benefits of meditation, making it a universal act that can be practiced by anyone in the world.

Social Media Marketing Made Simple Resale Rights Ebook

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What is Social Media?

Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further from the truth. Social media is a phenomenon and it’s taking the internet by storm.

Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.

So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.

So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.

• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.

Social Media by Characteristics

The best way to understand social media is by grouping by characteristic.

• Openness: The majority of social media venues promote leaving comments, voting, sharing information, and removing barriers making content open to everyone.
• Connectedness: Social media thrives on being connected with other people, resources, sites, blogs, etc.
• Conversation: Traditional media is one way communication whereas social media is more of a two-way conversation.
• Participation: Social media promotes everyone to contribute and provide feedback. Media and audience blur together.
• Community: Social media sees communities quickly sprout up based on common interests.

5 Basic Forms of Social Media

If you’re wondering when we are going to get to the meat and potatoes of social media marketing, we are already on our way. To get the most out of this e-book and concepts we’ll discuss, you need to understand social media and its components. If this is all rather boring to you we encourage you to skip forward.

There are five basic forms of social media. Let’s have a look at them.

1. Social Networks

These are sites where people build personal and business web pages and then connect with their Friends and/or family to communicate, share content and share photos. There are a many social networks although most of us think of Facebook right away.

2. Forums

Forums came before social media and were an important predecessor that remains important today. These are sites were online discussion are around a specific hobby, topic, or interest. Information is shared and exchanged and online communities are built.

3. Blogs

Blogs are a well known and popular form of social media. A blog is like an online journal. It can be personal or business. They can be based on a specific topic such as fashion or real estate, or they can be more like a diary discussing daily events or news. Blogs

4. Content Communities

Content communities organize and share based on a specific type of content such as videos or photos. YouTube is the biggest content community. There are others such as Flickr or del.icio.us.

5. Microblogging

Microblogging combines social networking and micro blogs, which are the equivalent of little sound bites. It’s the perfect way of sharing information for mobile devices. Twitter is an excellent example of microblogging and they are considered the leader in the microblogging arena.

Social Media and the Distribution of Information

Social media has grown at a phenomenal rate, faster than any other area of the internet. It wasn’t that many decades ago that the ability to create content and then distribute it to the masses was limited to those with access to television, radio, and print.

If you wanted a video, you would call a television station, which would have employed thousands of professionals who would create, compose, and bring to air your video. If you wanted print material, you would call up a newspaper or magazine that also had teams of writers and editors who would put together your copy and bring it to print.

The internet opened the door to creating one’s own content and distributing that content. But still even a decade ago, it was still beyond the technical skills of most. However, today anyone can create their own content and easily distribute it to the massed. Anyone can take advantage of social media and the powerful marketing tool it presents, whether that’s using a blog, Facebook, Twitter, or any number of other social media avenues.

How Social Media Networks Work

Social networks grow and prosper when web surfers find a social media network they want to join, so they sign up, create their profile, and begin to connect with friends, family, coworkers, and contacts. They invite others to join the social network, and those people invite more people and suddenly the social media network has exploded in popularity.

You 20 Resale Rights Ebook

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The Journey To You 2.0

Hi there everyone. Welcome to You 2.0.Get ready to undergo an amazing, life-changing transformation with this program.

In this program, we will show you the best tips and strategies to help you be the very best version of yourself. Maybe there’s some part of your life that you want to improve on.

Perhaps you want… More.

And, let me tell you this one thing: It is your birthright to live a happy, fulfilling and abundant life! Don’t settle for anything less than perfect. And here I quote Tony Robbins: “Set high-standards for yourself and don’t settle for anything less. You are the best judge of yourself and your capabilities.”

Most people don’t even make a decision to change. You, however, are different. Different from the rest out there.

Why?

Because, right here, you have this in your hands –

You 2.0: How To Be The Best Version Of Yourself. A proven system to make positive changes in any area of your life.

Designed to help clarify your goals, focus your energy and radically change your life. All you have to do is just be open to learning and you must be willing to break out of your routines, habits and mindset.

Now, let’s head on over to Chapter 1-0 to get started on YOU. Let’s do this thing!

Chapter 1: Defining Your 'Big Picture’ In Life

I woke up one morning asking myself,

What I could do to improve my life and benefit the world. Have you ever heard the phrase:

“The purpose of life is a life of purpose”?

It’s both interesting and essential to understand that nothing in life can start until you get started. So what are we waiting for?

Let’s get started!

The fun in discovery comes from the excitement of exploring the unknown – the uncertainty and doubts faced when on a journey. Now imagine you’re an explorer looking for an uncharted land. You have no idea where you will go or what the outcome will be, yet you know that there is something out there for you…

Just be brave and journey on. When you do, you’ll notice what a great discovery it is! It’s not just the physical things you’ve found, but also what you have discovered about yourself during the journey.

From today onwards, let’s all make some discoveries about how beautiful the world is and finally discover more about ourselves!

Everything starts from nothing – that’s the creation process. From one dream, anything can be brought to life; the manifestation of one dream has the potential to create a whole new world for you.

This challenge for you is:

Do you believe that ONE dream can change your life?

Do you believe that ONE dream can change the world?

One man had a vision of a workstation running his software on every desk and, eventually, in every home.

That guy was none other than Bill Gates, the founder and CEO of Microsoft.

His simple dream was manifested in the form of an American multinational computer technology corporation, and today he is a billionaire because of it.

Here’s another example:

Two P.H.D students at Stanford University, Larry Page and Sergey Brin, began a research project in January 1996.

Their dream was to organize the world's information and make it universally accessible and useful.

Together they produced the world’s first and best search engine on the Internet. Today, Google’s net worth is estimated to be 350 BILLION dollars.

Again, a simple dream not only changed the lives of two students, but revolutionized the internet’s usage around the world.

So what is your dream?

Google Adwords Personal Use Ebook

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Introduction

The Internet and the World Wide Web have combined to provide opportunities for businesses to reach a global audience. One of the ways to do so is to use paid advertising platforms like Google AdWords. Any business, online or off, can reach millions and even billions of potential customers with AdWords advertisements. There are many businesses which dedicate most or all of their marketing budgets to AdWords because this advertising platform provides most or all of their profits. Whether you are announcing a new product launch, you want to build brand awareness, grow your email list or sell products online, AdWords can help. There are so many advertising options and filters that you can quickly create a customized ad and then target your ideal prospects, taking up very little of your time, and investing minimal capital. You select how much you want to spend each time someone interacts with one of your advertisements, and you can constantly change the parameters, text, demographics, geographical reach and other aspects of your ad. Whether you are the owner of a Fortune 500 company or you are launching a tabletop entrepreneurial business, AdWords can help you reach your business goals.

Unfortunately, beginners to this potentially profitable ad network sometimes get in over their head. Because they believe they know a little bit about the process, they jump in with both feet rather than testing the waters one toe at a time. This is the wrong approach, which can lead to your entire marketing budget drowning rather quickly.

The object of this Beginners Guide to Google AdWords is to keep you from making costly mistakes. You will learn how to effectively use AdWords to minimize your costs, maximize your returns, and reach all your business goals. This report will show you how to access analytics and data which create the most profitable outcome for you and your business. Let's get started with your AdWords education by exploring why this marketing platform is perfect for so many businesses.

Why Use Google AdWords to Grow Your Business

There is no end to free online methods for advertising your business. You can blog, hit forums, reach out through email marketing, and spend time getting the word out on social media. With so many effective free marketing tools, why should you spend money on Google's advertising network to build your brand, increase awareness and improve sales and profits?

• AdWords is instant – Search Engine Optimization is a good way to drive free traffic to your website. However, it can take weeks or even months to see your SEO efforts pay off. The ad you create in AdWords is often approved within 24 hours, meaning you can see a nearly instant return on your investment.

• Google is the largest search engine in the world – It is probably not news to you that the Big G is the King Kong of Internet search engines. It is one of the largest online businesses, and most people use Google rather than some other search engine when looking for things online. This means Google places a preference on their advertising network as opposed to other Internet marketing methods.

• AdWords has built-in analytics – By simply placing an ad through AdWords, you have access to tons of relevant marketing data. Spend time studying this information, and you can eventually spend a minimal amount of money while simultaneously creating the largest possible return.

• Your competitors are using AdWords – The AdWords platform is based on keywords to a great extent. There are also video and display ads, and in-app advertisements. Studies show that more small and large businesses are using AdWords than ever before. If

• you are not actively engaged with this global marketing tool, and your competitors are, you could be losing ground to the competition.

• You can create ads in minutes – Once you understand how to work through the ad creation process (which you will learn in this report), you can create new ads in just a couple of minutes. This speed of process, coupled with the transparent analytics AdWords offers, gives you access to rapid creation as well as monitoring and tweaking abilities not present on many other advertising networks.

• It's inexpensive – You can put the power of the world's largest search engine to work for you for just $5 or $10 per day. You can pause or discontinue your campaigns at any time and change your daily and campaign budgets whenever you like. This gives you access to the world's largest data collection company for a minimal investment.

Businesses both large and small routinely use AdWords to earn 2 times, 3 times and in some cases as many as 5 or 10 times what they spend on Google's advertising network. On the other hand, just like any marketing tool, you can lose money if you do not know what you are doing. The purpose of this guide is to give beginners to AdWords the knowledge they need to dramatically improve their odds of success.

The first step to successful advertising on the Big G is to determine what you are trying to accomplish with your advertising campaign Clearly Define Your Goals

The way AdWords works, you need to have a clear picture of exactly what you want to accomplish with your campaign. If you don't, if your goals are vague, your efforts will reflect that. You may also end up spending a lot of money and seeing few results. There is another reason you need a very specific idea of what you want to accomplish.

There are several different ways you need to choose from to deliver your ad. You may want to work with Google's search network, or perhaps you would prefer a display ad. You may choose video ads or advertisements that show up in an application. In each of these situations, understanding exactly what you want to do with each ad campaign is vitally important for you to see the intended results.

Are you trying to send people to your website? Do you want these ads to lead directly to sales, sending the web surfers to a sales page or your online store? The Google AdWords platform has specific methods for getting customers to call your business or fill out a form on your blog or website.

If you want to drive foot traffic to your physical business, keep that in mind while creating your ad campaign. Perhaps you want to run a campaign where you are trying to build brand awareness. You want your brand name and logo to appear over and over, so people subconsciously have your business in mind when they are searching for the products and services you offer.

Clearly defining your goal of each individual ad campaign is extremely important. Take some time here to be very specific about what you are trying to accomplish. You should have one specific goal for each ad campaign. Remember, you can create endless campaigns for an endless number of business goals, so don't try to do everything with one campaign.

Eventually, you will have one campaign for each business goal, and you can run simultaneous campaigns with the hopes of achieving different sets of results. Additionally, in each campaign, you can run multiple ads at the same time. Once you have a goal in mind for your first campaign, you will need to open an AdWords account.

Opening an AdWords Account

To get started, you will need to set up a Google AdWords Manager account. This is where you will build ads and campaigns, monitor their performance, and test and change different aspects of your advertisements until you discover a profitable combination. Head to the following URL to get started.

https://adwords.google.com

Click the Sign In button at the top right of your display. You can sign in with your Google account if you have a Gmail address. You can only attach a single email address to your AdWords account, and Google much prefers this to be a Gmail address. **

You need to choose a time zone you will be operating in and add billing details. Your billing details include a payment option which will be linked to your AdWords account. This is how you will pay Google when your ads are triggered. Your time zone can be changed in the future, but your billing details cannot so keep this in mind when setting up your account. ** If you would like to open a Gmail account with your non-google email address, do this.

Go to Google.com and click the Sign In button in the upper right corner. Click Create Account and enter your info. When entering your username, you will see an option that says, "I prefer to use my current email address." Click that link, enter your email address, and follow the prompts.

How to Choose Your Campaign Settings

Now that you know exactly what you want to accomplish with a specific ad campaign and you have opened an AdWords account, it is time to decide what type of ad you are going to use. You will select specific settings and filters that give you the best chance at successfully achieving your business goal. The choices you make here will dictate where your ads are going to appear.

Your selections will also decide how your ads will show up, for example, as text or video. You choose which of the two Google ad networks will see your advertisement, and you can choose to exclusively show up on desktops or mobile devices, or select both of these options. To get started, choose a campaign name. Then choose from the following options regarding where your advertisements will display.