Sample Content Preview

Foreword

Traffic plays a pivotal role in any online business. I mean think about it, if nobody walks by your store, who is going to buy your goods?

Online traffic is synonymous with the amount of visitors to your online store. If you wish to amass a huge following and build massive wealth in your business, you will need to learn the ropes of building steady flows of online traffic to your blog or website.

Every aspiring entrepreneur recognizes this, thus many different proven traffic generation techniques have been developed which you can easily apply to your own business.

Are you ready to draw customers to your online business? Let’s get started.

Traffic Terminal

Discover Countless Effective Ways To Building Unlimited Traffic To Your Website!

Chapter 1:

Introduction

Traffic is king, as they say.

Intro

Imagine your shop in an abandoned shopping complex in a deserted town. Cobwebs are growing at every corner and you’ve wasted tons of cash in goods you’ve never been able to sell.

That’s what its like when your website has no traffic.

We know that it is important.

That’s why, it is highly crucial that we spend at least 30% of our marketing efforts to draw traffic to our online businesses.

Traffic isn’t something that is formed on easy terms.

It takes diligent practice of your chosen traffic generation technique to ensure a steady stream of traffic.

Thankfully, these traffic generation tasks can be outsourced.

But first, you must have a thorough understanding of how each method works before you can teach your subordinates to draw traffic for you.

But with so many traffic generation methods available, how do you know which is the right one for you?

The best choice – Learn and apply as many techniques as you can.

You can never have enough traffic, as they say.

But don’t do things halfheartedly. Whatever task you embark on, make sure you see it till the end.

That is the only way to create true results for your business.

In the next few chapters, I will show to you a couple of surefire methods to create massive traffic for your online business.

Chapter 2:

Free Traffic

For those on a shoestring budget, free traffic is definitely the way to go.

Free Stuff

Even if you have a steady cash flow, the potential of free traffic sources in bringing you extra eyeballs shouldn’t be overlooked.

Free traffic is essentially drawing visitors to your site without having to pay for advertising fees.

There are several ways to draw free traffic to your site, such as:

-Article Submission
-Search Engine Optimization
-Link Exchanges
-Ad Swaps
-Offline Traffic Methods

Article submission basically involves submitting articles related to your niche topic to high traffic article directories so that people searching for information will find your articles, which leads them to your website through an author’s resource box.

Search engine optimization is the art of getting your page to the top of Google or Yahoo’s search engine by targeting high search volume “keyword phrases”.

Link exchanges is the exchanging of links between your site and other people’s websites so that visitors from the other site will visit yours and vice versa.

Ad swaps basically entails mutual promotion of 2 partners websites through email marketing or blog posts. When used correctly, can hugely benefit both parties.

Offline traffic methods deal with promoting one’s website through offline methods such as banners, flyers, direct response marketing and name cards.

In the next few chapters, we will look into each of these free traffic methods in more details.

Sample Content Preview

Foreword

Any income where the individual does not have to physically earn is called passive income. This of course is a very attractive way of earning an income and indeed those who are lucky enough to make a decent living this way are quite happy.

The Passage To Passive Income

Generate Truckloads Of Passive Income And Live The Four Hour Work Week

Chapter 1:

What Is Passive Income

There are currently some very popular and common ways to derive passive income. Writing a new melody or song or even a jingle and the selling it as a commercial property will garner some very lucrative passive income. Opening a bank savings account, is another way which just by saving money get the individual some interest residual income though it is not that much and fluctuates often at the whim and fancy of the banking systems.

Learn The Basics

Staring a multi level business is another way to generate passive income. There are some multi level companies that don’t require the standard work of recruiting and selling product but just to use their products. Becoming a financial product consultant is not only a good passive income source it is also a way to expand the client base.

For those with a little more money to spare, they can consider other type of investments which are likely to bring in the returns. Buying property and they letting it out helps the individual to pay for the loan thus not requiring any immediate financial commitment.

There are a lot of innovative ways to make money of the internet engine. All it takes is a little time spent to look for the legitimate business tools. One of the more popular tools include the creation of one’s own information for e books and other sell on line tools that require perhaps language changes.

On the more risky way of getting passive income would be to invest in various stocks and bonds. However the risks levels are quite high and often not worth the risks.

Chapter 2:

Using Residual Income

After paying off all monthly commitments the money left over is known as residual income. This income can be of great help to an individual and is normally linked to the older more established income group. This is also the way the banking industry calculates the probability of giving out a loan commitment to their clients. This is an income that also continues to give well past the time frame of the first initial payment.

What’s Left Over

There are many ways to try and earn residual income. Writing for instance is one way of adventuring into this realm of gaining residual income.

If the writing material is good there would be a chance to sell the rights, and so it is with other avenues like writing a workable software program, composing a song, inventing a gadget and many more.
Becoming famous like perhaps as an actor or singer, where there are still payments coming in every time the work previously done is reused. When this is done for further entertainment modes, the said entertainer gets a residual income in the form of certain percentages form the original initial performance.

Earning residual income from real estate is perhaps one of the more popular styles of investment with this intention in mind. If done well this type of residual income in the most ideal and profitable.
Other much simpler ways of getting residual income would include starting a savings plan early on in age. Keeping to this diligently would help to ensure the comfortable retirement where residual income would be a great help.

Sample Content Preview

Foreword

Most people would associate twitter with the current popularity of a social media tool. However this particular tool, Twitter, can also be successfully used as a business expansion tool too.

Twitter Tricks

Ways To Use Twitter Effectively

Chapter 1:

Twitter Basics

Using twitter to direct traffic to the individual’s website, blog, or even retail outlets online is fast becoming popular.

The Basics

Twitter can be used to promote and online business quite effectively and without much restrictions. This is made possible with the use of links.

Twitter can be used to communicate with others and through others. If the matter being communicated between interested parties then the platform for the beginnings of enhanced traffic flow to the site featured in the communication will be evident.

Building strong and reliable relationships and liaisons will be the focus of those interested in using twitter for furthering their business forays.

Getting these people to re-tweet or RT out to others will ensure that a wider target audience is reached. This exercise should also be returned to others who are also seeking to use the twitter style for similar purposes.

Perhaps the most laminating aspect created by the use of twitter is the ability for a company to detect any conversation mentioning them either in a positive light or in a negative one.

If the conversation is of the negative aspect then the said company can then takes steps to rectify the situation and try to address the situation to the customer’s satisfaction.

Business owners may also consider using twitter for other reasons such as to establish a reputation of either themselves or their products or even both.

Twitter can also be used to talk about upcoming promotions or opportunities. Through these twitter communications the interest in a particular area can be used to draw people to any particular site. However it should be noted that even twitter does not condone spamming.

Chapter 2:

The Benefits Of Twitter

If there is a benefit most people would be interested in trying it out, thus the same applies to the twitter tool which has recently become a more popular and viable tool for creating awareness for any business foray.

Why It helps

Among the benefits discovered is the ability of using twitter to create a profile that can be recognized as being as expert in a particular niche.

This is generally accomplished though interaction with other on twitter and exchanging ideas, offering advice and even guidance. When this is successfully done a following of sorts is formed and this will definitely be beneficial in ensuring traffic is drawn to the individual’s site.

Another benefit that can be gained is by using twitter to create communications or discussions about a product or service that is the individual’s business.

For those privy to such exchanges may want to enquire further about the service or product, thus they will make the attempt to visit the site which is how traffic is directed to the site.

This could then extend to another benefit of building a good base network within a chosen niche. This network can extend to those within the niche or even to those who may be from a complimenting niche who might have some interest in tapping into the site for their own expansion purposes.

Using twitter to make that all important first successful connection is the basis of its success as a possible marketing tool. With an established reputation in place the benefit derived from using twitter would be the easier and direct way of encouraging interest in the individual’s website or blog.

As this is a fairly informal and friendlier way of encouraging further interest into a product or service the twitter tool is also beneficial in terms of being rather pressure free.

Sample Content Preview

Foreword

All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.

Using Banner Ads For Traffic

Ramp Up Your Business With Banner Advertising

Chapter 1:

Banner Ads Intro

Banner ads are one way on ensuring this becomes a reality from a possibility. Basically these image based promotions are usually done in a web presence through ad networks where managing the campaign is the priority. Delivered through a line of partnering websites or publishers is what allows this style of advertising to become more popular and thus more widely used.

The Basics

If the business owner chooses to display the ads on specific categories at the publishers website the added interest garnered will be from the highly targeted visitors who are interested in that particular category. This application also works when the ad is listed in under many categories and this then will generate possible interest from the whole network.

The benefits may include a wider audience being sought and derived. When this happens it would mean more people are privy to the product or service because of the banner ads being made available for viewing from a larger platform.

This also allows for the allocations to be set up a Geo targeting which the focuses on the main areas of marketing and getting customers.

There is also the benefit of having the advantage of being able to select from a larger list of categories which consist of targeted sites that project the relevant ads.

There is also the facility of being able to use behavioral targeting which makes choices based on gender, age, time of day and as positions to reach the targeted audience more efficiently. Being able to choose from several different sizes of banners is also another benefit.

Chapter 2:

Types Of Banner Ads

There are several different types of banner ads available for the individual’s use. Ranging in size and color these banner ads are custom-made to fit the requirements of the ad idea.

The Forms

Coming in a variety of shapes and sizes makes the advertising works a little less challenging as the designs do not have to be confined to any particular size, color, or design.

All these are done using the pixel dimensions which is actually the smallest unit of color used to make up images on a computer or television screen.

The most popular style of banner usage is the full banner which measures about 468 x 60. These banner ads are a good representation of the range of common ads posted.

Though there are no severe restrictions on the sizing used, most websites have been known to impose certain limits on the memory size which is usually about 12K to 16K.

There are many varieties of banner ads available. The simplest banner ads feature only one static GIF or JPEG image which is then linked to the advertiser’s homepage.

Then there are also banners which are capable of displaying several different images simultaneously. This can also be seen as an animation like presentation. Besides all this, there are also the rich media style banner ads.

These ads make use of tools like audio, video, or Java and Shockwave programs to design and display the ad content. This allows for the ads to then become interactive beyond the initial simple link functioning.

There is also the interactive nature of the banner ads. These ad styles allow the flash banners to interact with the viewer and engage them in the ad content and message. These are fairly popular as it ensures the viewers rapt attention and staying power on the page.

Sample Content Preview

Foreword

Since I’ve been a successful affiliate marketer and have trained many affiliates on how to be more successful, I thought it could be helpful to provide some info about what I see that is needed for the mindset of a super affiliate.

If you've played around with affiliate marketing but aren’t making a bundle yet, then you might find that some of the things I mention in this book are issues you need to resolve right away so you can get there with less effort.

Super Affiliate Marketing Methods Exposed

How super affiliates make the most money with only 11% effort.

Chapter 1:

Be A “Bum”

Unless you’ve been hiding out under a rock for the last several years, BUM marketing is the number one pick for a lot of beginner and advanced affiliate marketers.

How To Be A “Bum”

Basically, the BUM marketing technique is about authoring articles on your niche topic and posting them to article directories. These articles get scooped up by the major search engines like Google high in the search results related to your keyword choice.

The mystery to BUM marketing dwells in the keywords. Essentially, you need to discover keywords or keyword phrases that a high number of individuals are seeking on search engines which have modest competition or a low number of pages in the search results.

Beneficial keyword phrases are ones that have approximately a hundred searches monthly but less than 100,000 pages in the search results on the search engines.

This is how a good BUM marketing affiliate marketing campaign would go…..

Let’s suppose you’re into “World of Warcraft” and you would like to sell a product about it. So you go to Clickbank to get hold of a product to promote. A “World of Warcraft” guidebook. There are bunches of these guides so it means individuals are purchasing them. (Naturally, the niche and product you pick can be anything; I’m just utilizing this one as an illustration.)

Next you go over to https://freekeywords.wordtracker.com and feel out what individuals are searching for on the search engines about “World of Warcraft”. Note that “World of Warcraft” is a.k.a. “WOW” so include that in your tests also.

A quick look will show that there are over 10000 searches for the term “World of Warcraft” and I understand without looking that there are going to be 1000000s of pages in the search results in the search engines for that term.

So let’s go farther down the list. Remember, I want a keyword string that bears approximately a hundred searches a month. So I discover this one: “world of warcraft hacks” which has around 100 searches per month.

Then go to Google and search for the term “world of warcraft hacks” to ascertain how many pages turn up in the search results. These other pages are your competitors so the smaller the better. There are about 700,000 other pages listed for the term “world of warcraft hacks”. Not bad.

But try “wow hacks”. Gets about 100 searches a month at the keyword site. So go to Google again… The results, only about 400,000 pages. Even better!

So we choose “wow hacks” as our keyword. It has the numbers we're seeking and the term is absolutely related to what we want to sell, a “World of Warcraft” guide. Now all you have to do is author material containing your keywords “wow hacks” in the title and throughout the body of the content and post them to article directories.

Don’t overuse the keywords (keyword spamming) as this will damage your search engine rating and might get it rejected by the article sites.

Submit your articles to article directories. Your affiliate link goes in the resource box at the finish of your article. Add a little bio about yourself or your website and a link to your site. This can be your own site or your affiliate link.

NOTE: ezinearticles.com doesn’t allow a direct affiliate link, but that doesn’t matter. Continue reading the next few chapters about blogging and hub pages etc. to see how to bypass this. Most other article directories let you place a direct affiliate link in however make certain to study their terms of service first.

Sample Content Preview

Foreword

Prior to you beginning the endeavor of building a successful list or producing a mighty sales page, you'll want to begin with a rigorous introduction to Squeeze Pages.

In blunt contrast to undifferentiated home pages, Squeeze Pages center specifically on getting leads for an e-zine or making sales for a particular product – and make no effort to give visitors another choice. A different basic word that's often utilized to identify Squeeze Page is “lead capture page”. A squeeze page is a page planned to acquire names and e-mail addresses. Commonly, though, a squeeze page is generally a smaller type of page, which generally has an opt-in form in view when the page loads.

So what is crucial to learn in an introduction to squeeze pages? First, it's crucial to realize that all successful marketers utilize these. If you plan to sell a product over the Net, you'll want to utilize one, also, instead of relying on sidebar opt-in forms and unfocused pages that don't impart an exclusive point and an individual call to action.

A different crucial thing you'll wish to learn from this intro to squeeze pages is that every one bears the same parts and is centered on a exclusive goal – getting the visitor to turn into a subscriber or purchaser. These parts are : an opt-in form (or sales prompt), a abbreviated or extended intro, a picture of the list/product owner, the key signature of the list owner, and a call to action (or multiple calls to action). Ascertaining which example will work best for you can merely only be done by testing.

Though many tout a conversion and ascribe it to the shortness of their introduction (several will be one short paragraph), others will boast a high conversion rate because they utilize extended, thorough, and commanding copy.

If there's anything you utterly must learn from an intro to squeeze pages, it's that you can't produce a squeeze page that isn't centered.

Squeeze Page Guru

How To Assemble Cash Pulling Squeeze Pages.

Chapter 1:

Squeeze Page Basics

The squeeze page scheme supplies a uniquely mighty system through which you are able to gain earnings from multiple streams. This book will discuss a few of those different streams – and how you are able to control them.

The Basics

Let's begin with the page itself: all traffic is directed to the squeeze page. From there, it will bear a quantity of choices, depending upon what you've decided. A lot of marketers advise that your page ought to always be an opt-in form. Other people will advise that it ought to merely be a sales page.

Whether it's a free of charge e-zine or a product purchasable, the squeeze page scheme you produce ought to include a “one time offer,” which will command them to take action – subscribe to, purchase, and so forth.

Once they sign up or purchase, the squeeze page scheme you produce ought to then re-route them to a thank you page, which opens more ways through which you are able to up-sell. One speedy way to up-sell is to merely include ads on your thank you page for associated affiliate products or for your own merchandise. Here, once again, you'll wish to provide them a one-time offer.

Likewise, if you haven't yet called for them to join your subscriber base, this is where you ought to do it – on your thank you page. When they opt-in to your list, you now have a totally new alternative you are able to utilize in alignment with the squeeze page scheme to render income.

One such alternative is marketing ad space in your newsletter or e-zine. The more individuals you've reading your e-zine, the more you are able to commonly charge for ad space; But, you'll wish to avoid overselling to your list to guarantee your advertisers really make money.

Your following alternative is to back a product as an affiliate. You are able to tell your subscribers how somebody has just produced a glorious product – and you are able to provide it to your subscribers by an affiliate link. You might even wish to utilize additional products you have as incentives to provide them something extra.

The final and most fruitful way in which you are able to get income through your e-zine is by producing and selling your own products to your subscribers.

It's important to mention that you don't have to utilize all of these means to yield income; all the same, the more you utilize, the more you earn as a whole.

Sample Content Preview

Foreword

Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product by the fact that the said product is uniquely different and better than its competitors.

In the current “market place” where there are so many products to choose from, it can get quite competitive, thus attracting the customer to stay loyal or consider and alternative product is very important.

The Branding Formula

Learn How To Brand Yourself As An Expert In Any Niche And Profit Big Time

Chapter 1:

Just What Is Branding

Getting the message across to the customer clearly and quickly is the first point to ensure, if the said product is to succeed in the competitive market arena. Good branding styles will attract the customer base needed to ensure high sales targets achieved.

Some Basic Info

Good branding styles also helps to confirm the credibility of the product advertised. If the product has a few competitors, as most products do, there is a need to ensure the customer is very aware of the benefits in making a particular choice. This is where the branding element comes in.

Being able to connect with a potential customer on a more personal level of emotional level is definitely an advantage. Therefore good branding styles needs to focus on making the sales pitch based on these sentiments.

As most products are displayed together, the product that has the most branding promotions will probably make a better impact on the potential customer. When the branding message is firmly imprinted in the mind of the potential customer, this element will help to ensure the customer stays motivated to pick that particular product.

Ensuring the loyalty of a customer stays consistent, is another reason to ensure branding is part of the promotional style of a product. With constant changes and new products being available, keeping the customer focus and loyal is an uphill battle. The branding style must be competitive and effective.

Chapter 2:

Research Your Topic Thoroughly

Basically this entails being as knowledgeable as possible, on a particular product or service. This element is very important especially in the product branding arena.

If a product or service is not well researched then the advertising campaign which includes effective branding styles will end up being inadequate and ineffective. Worse still if the information used in the branding is incorrect or misleading, the negative repercussion can be phenomenally damaging.

Know All You Can

It would be wise to use the following steps as a guide to thoroughly researching a product to ensure accurate and effective branding styles.

Market observation and the eventual preparation of a complete portfolio on the product or service must be compiled. The observations conducted to understand the needs and reasons the potential customer chooses and uses a particular product is important to ensure this information is used to the maximum advantage in the branding exercise.

Having a hypothesis exercise conducted is another important feature required when doing research. This hypothesis exercise will ensure the relevant information is market tested both from the credibility and results achieved by the use of the product.

The effort made to conduct the hypothesis exercise is to ensure without any room for doubt that the information used in the branding of the product is solidly grounded.

Gathering the relevant data to help understand the product and its hopeful impact on the consumer world is important to ensuring the success of its salability. Armed with this information the branding team will be able to focus on certain aspects of a product and use it to the optimum advantage to gain customer loyalty and satisfaction.

In conducting a complete research exercise the assigned team would also look into the competitors’ success to understand the conditions tagged to its success. Only then will the research team be able to counter the competitors’ success with their own styles.

Sample Content Preview

Foreword

Let’s face it. Business can be a fight, particularly when you're trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need customers and clients to discover us, love us and keep returning for more. We as well know that the best businesses are authorities at branding. Who doesn’t know the Nike commercials? What individual in the entire world doesn’t recognize the golden arches? We sing along to radio jingles to a higher degree than we do the top-40 hits! So let’s have a look at this subject.

The Accidental Blogging Millionaires

Get inspired by the most popular bloggers online

Chapter 1:

Building Blocks of Successful Blogging

An Acquaintance recently asked me if I would help her begin a blog. Her request inspired me to look at what I have acquired from operating my own blog for the past two years

Steps To Building A Successful Blog

An Acquaintance recently asked me if I would help her begin a blog. Her request inspired me to look at what I have acquired from operating my own blog for the past two years. My initial proposition was to spend awhile learning and reading. The World Wide Web is flooded with blogging data and advice.

I am not the man to aid you in returning immense numbers overnight, but this data is all over. I am also not the source for technical points; I acknowledge what I ought to know for my situation, and I determine more as I require it.

I assume I am like most individuals who release material on the Internet. I classify myself as a small-but-serious blogger. I am also a big-time consumer of material and media. I follow many blogs in several niches, both for material and to learn what works. So based on my experience, what should I tell my acquaintance that’ll get her set out without consuming her?

Here is where I began. For me, blogging is basically a relationship. Two crucial components of any relationship are intent and association. Choose what you want to achieve. You are able to find dozens of high-quality direction about every aspect of arranging and controlling your blog, but none of it is one-size-fits-all. Each choice-design, program, post length, style—depends on the ending goal you have. Conclusions that do not seem like a big deal now may become crucial later.

For instance, self-hosting with your own domain may feel like an unneeded expense, but it is crucial if your goal is to construct a personal brand or a business around your web site. Remember that it is about your audience. Design should fit the blog’s personality. An overly easy design might appear plain and undesirable, but the minimalist theme in reality sets the tone for his/her message and heightens the material. Everything matters. Every choice either moves you towards your goal or away from it.

Personally, I do not pay a lot of attention to figures because traffic is not part of my objective. I consider and track analytics each month, but that is really more about curiosity. I seek trends, try out other ideas, and learn from my errors. I consider my site as a ring, and I think about appealing to readers who heighten the quality of the discussion. The point? My technique is deliberate and fits my total goal. Incidentally, my figures have more than tripled since 1/1/10. Information, expertise, and opinion are promptly available from an endless assortment of sources.

I consistently follow writers and other bloggers to keep up with the trends and ideas of others. The things that are most important are consistency and legitimacy. Antics and tricks provide short-term spikes at the expense of long-term trust and loyalty. You may fool me into visiting, but I won’t be back if you treat me like a fool. Beware of barriers. I appreciate concerns about spam and privacy, but balance those against the need for readers to connect.

Make your commentary form friendly and inviting. With so many available forums, I’m likely to choose those that cater to my communication preferences. For example, some blogs force me to use my Google ID. Since I don’t access my Gmail account, I’ll never see follow-up comments; why bother composing a thoughtful comment? I know there are ways around that, but why should I have to do extra work to contribute to your blog? I find that many folks don’t like to leave public comments, but they love more personal contact. If you don’t want to provide an email address, consider creating a simple contact form.

It seems obvious but fewer barriers, more connection, and so more readers. That is what I offered as guidance to get her pointed in the right direction. What would you add?

Chapter 2:

Can You Lose Money by Not Doing Sponsored Reviews

What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs?

What Are You Losing Money On

What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs? Not exactly. If you consider Google AdSense or banner ads, the most used monetization methods, you will conclude that they practically different from the editorial content.

For instance, if you have a blog and display ads on your sidebar only your readers will be able to altogether brush off the advertisements if so they desire. A few even use ad-blockers, so they will not see your AdSense units or banners regardless where you place them.

What would the equivalent of a television ad be for a blog? Likely an advertorial, which is an article written by the advertiser about his product, and put up in the blog like an additional post. Another option is the sponsored reviews, which are posts published by the blogger critiquing a particular product or service. Most bloggers choose this example because they get to write the the article content themselves, and readers will not be bothered with another writing style.

Here’s a fact that reinforces the similarity of sponsored reviews with TV advertisements: If you ask any advertiser whether he would like to pay for a banner ad or for a sponsored review, he will certainly say the sponsored review. Why? Because he will acquire a much better return on investment, as the sponsored review will give his product a better and greater kind of exposure with the readers of that blog.

As a result, a sponsored review is probably among the most lucrative way to monetize a blog. Last week one company offered me $1000 to write a critique about its last product. It was related to my niche, and I was sure most of my readers would find it of value.

This made me wonder: are most bloggers leaving money on the table by not doing sponsored reviews? For instance, if I started doing them on this blog I could easily add another $4,000 per month in profits (considering one sponsored review per week), which would simply double up my advertising profit on the blog. I think this proportion is true for most bloggers. If bloggers started doing sponsored reviews they'd double up their ad revenue. That being said, I think it's possible for a blogger to do sponsored reviews while keeping his integrity. There are 3 main requirements:

1. A clear disclosure on each review,
2. Honesty while writing the review,
3. The choice of products that is truly relevant and useful for the readers.

Other people claimed that sponsored posts could get you in trouble with Google, but this isn't true as long as you use the no follow attribute on the links inside the review. Google does not have a problem with sponsored links, as long as you clearly label them as such. In essence the question that’s raised is are your readers going to be put off by sponsored reviews and whether or not you feel this a good avenue for your blog.