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Introduction:

If you have even a passing interest in the topic of promoting information products, then you should take a look at the following information. This enlightening report presents some of the latest tactics on the subject of information marketing.

The more you understand about any subject, the more interesting it becomes. As you read this report you'll find that the subject of promoting information products is certainly no exception.

1. The "Author It" Tactic

Tell your prospects they can have the private label rights to your information product. People want to easily become an information publisher or author without all the work. They could add their name as the author of it, rewrite it, re-edit it, etc.

2. The "Time Involved" Tactic

Tell your prospects how many years, weeks or days it took you to write or compile your information product. People will find it more valuable because they'll realize just how much time was involved in creating it.

3. The "Turn The Page" Tactic

Tell your prospects how many information-filled pages are in your information product. People sometimes consider a lot of pages or information to be more valuable than a few pages.

4. The "Chopped Up" Tactic

Tell your prospects how many chapters, lessons or sections are in your information product. People like information that is highly organized and easy to navigate though.

5. The "Mega" Tactic

Tell your prospects how big your information product's download file is. People sometimes consider a large download to be more valuable or a small download to be faster. You could list the number of kilobytes or megabytes.

6. The "Original Recipe" Tactic

Tell your prospects that your information product is original information with no fillers, fluff or rehashed leftovers. People like original information because 95% of what they usually read has already been published somewhere else.

7. The "Royalty" Tactic

Tell your prospects that your information product comes with royalty free resell or master resale rights. People like to be able to make money with products they didn't have to create on their own.

8. The "Can't Be Ignored" Tactic

Tell your prospects that you want their attention with a headline which can’t be ignored. People will read or scan the rest of your sales letter if you grab their attention and give them a good reason.

9. The "I'll Support You" Tactic

Tell your prospects that your information product comes with free 24/7 customer support. People don't want to be left out in the cold after they buy your product.

10. The "Sell It" Tactic

Tell your prospects they can sell the information product and earn commissions by joining your affiliate program. People like to be able to make money with products they don't have to create and fulfill orders for.

11. The "Complete Resource" Tactic

Tell your prospects your information product is the complete resource on the subject. People like to own one product that can give them all the information they will need to get their desired benefit.

12. The "Choose It" Tactic

Tell your prospects they can choose the type of information product they want. People like to have a say in how they want their information delivered. Many popular formats are pdf, html, e-mail, audio or video.

13. The "Real Life" Tactic

Tell your prospects your information product is based on a real life experience. People like true stories and real world examples because they’re more believable and they can relate to them easier.

14. The "Trivia" Tactic

Tell your prospects your information product will answer all their questions. People like to read information that won't leave them hanging at the end for more answers to their questions. They want all their questions answered from A to Z.

15. The "Bestseller" Tactic

Tell your prospects that your information product is very popular. People think if tons of people have read your information or it's a bestseller, it has to be worth reading or buying.

16. The "Access Time" Tactic

Tell your prospects that your information product can be accessed in minutes or seconds. People want to get their information as soon as possible. If it's offline information, be sure to offer fast delivery.

17. The "Kid" Tactic

Tell your prospects that your information product is easy to read and understand. People don't want any information that isn't useful or which they can't comprehend. Make sure a kid can understand it.

18. The "No Confusion" Tactic

Tell your prospects that your information product is easy to follow and offers step-by-step instructions. People don't want information that confuses them. They want information that takes them by the hand.

19. The "Nowhere Else" Tactic

Tell your prospects they can only get your information product from you and nowhere else. People will have to read your product in order to get their desired benefit because they know no one else offers what you do.

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Introduction

If you're seriously interested in learning more about growing your opt-in list, you need to think beyond the basics. This informative report takes a closer look at things you need to know about list building.

It addresses some of the key issues for building your opt-in list. A careful reading of this material could make a big difference in how you think about list building.

1. The "Specific Date" Technique

Tell your potential subscribers they will get a free bonus for subscribing before a specific date. Tell them the bonus won't be available after that date. You could also say they need to subscribe before midnight or the end of the day.

2. The "So Many Minutes" Technique

Tell your potential subscribers they will get a free bonus for subscribing in so many minutes. You could have a timer running down the time on your opt-in form. If they really like your bonus, they will subscribe before the time runs out.

3. The "Here's Your Lesson" Technique

Tell your potential subscribers they will get a free e-course for subscribing. You could just publish each lesson on a daily autoresponder series. People like to take courses one lesson at a time. You could even include an ad with each lesson.

4. The "E-Report" Technique

Tell your potential subscribers they will get a free e-report for subscribing. You could write up a 5 to 12 page e-report that your subscribers would really be interested in. You could have it ready to download in PDF format on your "thank you for subscribing" page.

5. The "Tease Me" Technique

Tell your potential subscribers they will get a free sample chapter of an ebook you are selling if they subscribe. People like to get a sneak preview of products before they buy them. Even if they don't buy your e-book, you'll be able to sell them something else in the future.

6. The "Great Deal" Technique

Tell your potential subscribers they will get a coupon or discount to one of your products for subscribing. People love getting a good deal and all they would have to do is opt-in to your list or e-zine.

7. The "JV Discount" Technique

Tell your potential subscribers they will get a coupon or discount for someone else’s product if they subscribe. You could set up a joint venture deal with another information product seller. They would get sales and you will build your list quicker.

8. The "Worth It?" Technique

Tell your potential subscribers how much the free bonus for subscribing is worth. People will feel like they are getting a great bargain for opting-in. You could list the retail price or what other people are selling it for.

9. The "Virus" Technique

Tell your potential subscribers they will get a free e-book for subscribing. You could also include your e-zine ad in the e-book and allow them to give the e-book away or offer resell or master resell rights. It will become a viral marketing tool for your list.

10. The "Swipe Them" Technique

Tell your potential subscribers that they will get the private label rights to the articles or content of your list if they subscribe. People will be able to read and use your list content as they wish. There is a huge demand for private label content these days.

11. The "Republish It" Technique

Tell your potential subscribers that they can reprint or republish the articles or content of your list if they subscribe. People will be able to read and use your list content with your resource box included. You could include your e-zine ad under each article they republish.

12. The "Future Goals" Technique

Tell your potential subscribers the goals they will accomplish by subscribing to your e-zine. You could tell them how your information or content will help solve their problems, improve their life or get over their obstacles.

13. The "Future Problems" Technique

Tell your potential subscribers the goals they won't accomplish if they don't subscribe to your e-zine. You could tell them how not reading your information or content could cause future problems or make their life worse.

14. The "Prize Fest" Technique

Tell your potential subscribers what prizes they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get one of your products for free. Also, you could have them complete a certain action to be in the contest.

15. The "Las Vegas" Technique

Tell your potential subscribers how much money they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get a cash prize. You could have many cash prizes, like $100 for 1st place, $50 for 2nd place and $25 for 3rd place.

16. The "Fast Forward" Technique

Tell your current e-zine subscribers to forward your e-zine to their friends, family or associates. If they like it, they'll end subscribing too and forwarding it to their circle of acquaintances. It's a viral form of word-ofmouth marketing.

17. The "See It Everywhere" Technique

Tell your potential subscribers to subscribe on any page of your web site. You want to put your opt-in form or pop up on every page of your web site. The more times people see it, the higher the percentage of people will be who will subscribe.

18. The "Multiple Choice" Technique Tell your potential subscribers they can choose between text, PDF or html format. People that like text may not want to subscribe to an e-zine that just offers html. You can lose an awful lot of subscribers by not offering two or more options.

19. The "My Credentials" Technique

Tell your potential subscribers your business credentials. People don't want to opt-in to a list that doesn’t have the experience or authority to really give them the information they need and want. They just don't want an ad with every email.

20. The "Confidentiality Agreement" Technique

Tell your potential subscribers you will keep their subscription information confidential. People don't want you to share, rent, lease or sell their contact information. They want you to protect their privacy at all costs.

21. The "100% Pure" Technique

Tell your potential subscribers your content is 100% original. People subscribe to a lot of lists that just publish articles that are found all over the Internet. If you can't always offer 100% original content, at least publish some once in a while to keep your subscribers loyal.

22. The "Look Who's Here" Technique

Tell your potential subscribers about the famous, expert or reputable people who have subscribed to your e-zine. Most people are followers rather than leaders. They want to model themselves after people they respect, admire and look up to. People will think your list must be good if so-and-so subscribed to it.

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Introduction

Have you ever seen the power and profitability of a well-orchestrated, targeted product launch? These guys can generate thousands of dollars on launch day, and go on to sell thousands more through their back-end systems, time-limited offers, and special deals available only to those who purchase during the launch phase.

In fact, if done correctly, even “first-time” product developers who have never launched a product before can easily build a targeted customer base that they can tap into time and time again, all from that one strategically organized product launch.

There’s no question; a carefully planned and executed product launch can catapult you into the six-figure earning bracket, and set you up for ongoing success.

There should be only one question on your mind right now:

How can I get started?

This special report will show you exactly how to build the foundation for a successful product launch quickly and easily. Even if you’ve never launched a product before, I’m confident the information in this report will give you the insider knowledge needed to get started.

So, without further delay, let’s begin!

Building The Foundation

You’ve likely heard the term “pre-launch”, which is when product developers begin to create buzz around their upcoming launch. This period is crucial to every successful launch strategy because it’s where you focus on building anticipation around your launch, and get people excited and ready to purchase when it goes live.

But there is another part of every pre-launch that not everyone talks about, and that’s what some of us call the “Foundation Launch”.

In reality, it’s not really a launch at all, but more of a relationship builder because this is the time in which you begin to identify leaders and authority figures in your market and strategically place yourself in their line of sight.

These key players are usually established businesses, bloggers or marketers in your niche that can help you successfully launch your product. And of course, this is also the time in which you begin to recruit affiliates and build your sales army.

It’s important that you don’t overlook the importance of spending time working on the foundation of your launch long before you move ahead with phase 2, when you begin to generate buzz and get people excited about your product. Many new developers and product creators jump the gun, putting most of their attention and energy on the launch day itself, but it’s in the pre-launch and foundation building level where the real magic happens.

In fact, the more effort you put into your foundation building phase, the more successful your launch will be because not only do you have a solid team of promoters in place, but you’ve established yourself as a leader in your market, or at the very least, a credible source for high quality information and resources.

Let’s take a closer look at how you can create a launch strategy that includes a foundation launch that will catapult your sales on your big day!

On The Shoulders Of Giants

In order to connect with the leaders and top affiliates in your market who will really push your product to the front line on your launch day, you need to first identify key players in your industry.

Who are these people who have the means to drive targeted traffic to your website on launch day? Who are the most influential players in your market? Who should you align with? Who will help you extend and maximize your outreach?

Identifying authorities and key players in your market isn’t all that difficult to do, especially if you’ve been keeping a pulse on your industry already, and have done any sort of research prior to creating your product. By now you should be able to name at least 2-3 powerhouses in your market. Can you do that? If not, you should spend a bit more time researching your market and better understanding your niche.

If it means pushing your product launch back a couple of months to give you the time to build relationships with leaders in your industry, and to get on their digital radar, it could make all the difference in your ability to successfully launch your product.

Here are a few easy ways to find potential joint venture partners: Bloggers.

Bloggers are usually the easiest to identify and find, and quite often, the easiest to connect with. Not only are you given the opportunity to get to know them through their writing, and the type of content they provide, but you easily reach out to them and get on their radar just by responding to posts, providing useful information to those who have already left comments, and by reaching out directly.

Don’t spam their blog posts with links to your website or product. The idea is to provide value by helping their readers in some way. Answer questions, thank them for their post, provide additional insight and be consistently active on their blog. This is a great way to get on their radar without being pushy or intrusive.

Pro Tip: Study a few of the leading blogs in your niche to determine the type of products and services they promote. This will give you an idea as to whether they are likely going to be interested in promoting your product so you’re not wasting your time creating relationships with bloggers whose audience doesn’t match your target market.

Existing Affiliates.

Depending on how you plan to offer affiliates the opportunity to make money promoting your product, you might be able to locate top affiliate marketers in your industry just by looking through affiliate marketplaces like JVZoo.com or other launch systems that reveal their top affiliates.

Tip: One way that I’ve kept a pulse on my market is by subscribing to the newsletters of established marketers. Not only am I able to keep an eye on what kind of products they tend to promote, but by responding to some of the emails, I am able to build rapport with these affiliates and marketers so that they recognize me later when I ask them to promote my launch.

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Introduction

Launching a product is exciting, and the feeling of excitement never really goes away, even when you’ve launched dozens of products. That feeling of anticipation and anxiousness… there’s nothing quite like it. Of course, it’s also incredibly disappointing when you work hard on a launch and it fizzles out quickly. You’ve spent unbelievable amounts of time and money preparing your product for launch, setting up JVs, finding affiliates, and more… and then… nothing. Or maybe just a tiny trickle of sales comes in for a while before it completely dies.

So, what happens that causes some products to explode onto the market, and others to drift away into oblivion?

It could be one (or many) factors, such as the product itself, the sales copy, the launch process, the price, the marketing… there are just so many possibilities.

In this guide, we are going to look at some of the best ways to make sure your next product launch has the best possible chance of success, and makes the most money possible.

You’ll learn about how to find JV partners and affiliates, how to generate pre-launch buzz, setting up an effective sales funnel, the most effective ways to use OTOs, and much more.

So, let’s begin!

Getting Started – Pre-Launch

A successful product launch may be comprised of many different elements, but there are a few things that all of them have in common.

1. A great sales page with killer copy that captures attention. 2. An automated payment process. 3. A pre-launch process that includes a mailing list and partners. 4. And, of course, a great product!

These are just a few of the elements that work together like the parts of a well-oiled machine to create a wildly successful product launch. Each element must work together in perfect synchrony for a product to have the best possible chance at success.

Let’s look at the different major elements that make up a successful product launch.

The Product

The first step is to create a killer product that people will really get excited about. It can’t be some generic PLR offer you slap up with a few cosmetic changes. You can use PLR as a base for your offer, but you must offer a unique spin on it or you won’t find many people willing to promote it.

See, the average marketer can buy a PLR package themselves and slap it up in no time and keep all the money for themselves, so why would they promote yours as an affiliate?

If you want a truly successful launch, you need to concentrate on making a product that offers a ton of value and is unlike anything else currently on the market. Not only are there thousands of PLR products affiliates can promote, but there are thousands of semi-unique products as well. If you want to get affiliates to promote you, you need something more.

Instead of introducing a simple eBook, add additional elements such as supplemental reports and guides, audio, video, software, or other elements that help support your product.

Concentrate first on creating a product that offers massive value and a large degree of uniqueness, and you’ll have a much better chance at success.

The Sales Page

A great sales page isn’t about flashy graphics. In fact, those over-thetop graphics can sometimes impact sales in a negative way. It’s always a good idea to create multiple versions of your sales page so that you can test them to see which one yields the best results. You can either test manually, or use A/B split-testing with a software package to make things easier and automate the process.

Believe it or not, the tiniest differences on a sales page can make a huge difference in conversions. And the tiniest change in conversions can make a huge difference in income.

Look at it this way:

Let’s say you make $20 per sale, on average. If you have a conversion rate of 2%, every 1,000 visitors would make you $400. But if you have a conversion rate of 3%, you’d make $600. That’s 50% more income from an increase of just one additional percent in conversion rate!

Because of this, you obviously want to have the highest conversion rate possible, and the only way to make sure you’re getting the best conversions possible is to test variations in the sales page.

So… what exactly should you test?

You’d be surprised which elements can have a huge impact on conversions. Simply changing the color or size of the headline, the call to action, and of course, the copy itself can all have a big impact on your ability to convert visitors into customers.

Therefore, it’s important to test and track changes, and that’s not easy to do without a split-testing software package. To do this kind of testing manually would require a very large amount of traffic and a lot of careful attention to make sure you change the page when necessary.

For example, you may want to send 1,000 unique visitors to each unique version of a page and see how many sales you get during that time. You will need to watch your traffic statistics carefully so you can change the page as close to 1,000 visitors as possible to get the most accurate results.

If you’re testing 10 variations, you’ll need at least 10,000 unique visitors, and you’ll need to change the page manually each time, which is a whole lot of time spent watching your stats closely.

It’s a much better idea to use a product like Split Test Monkey to track variations. Instead of changing pages manually, you can simply add variations to the program and let it deliver variations randomly and track results.