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Introduction

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. Its one of the most effective methods of paid online advertising available.

This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common.

They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.

Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.

If you dont currently use Google AdWords or don?t use it to its full potential, you should seriously reconsider this stance.

Paying for online advertising like Google AdWords turns off a lot of people, especially if they are unfamiliar with how this platform works. However, if you do know how it operates or get help from Google AdWords experts, the rewards from Google AdWords can be huge. This guide will show you how to:

• Leverage PPC to maximize your inbound marketing efforts

• Create highly relevant keywords, ads, and landing pages

• Recognize keyword match types and when to use them

• Structure your account and set budgets

• Optimize ad copy to maximize clicks

• Calculate essential metrics for measuring success

Go ahead and make the best use of it!

Chapter 1

Getting started with

Google Ads

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google's reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

What is Google AdWords?

Google AdWords is an online advertising service that allows businesses to have their ads run on Google?s search results page. The ads look almost identical to the normal search results, with the only difference being the small word Ad in green. Google ads will show at the top and bottom of a search results page.

How Advertising on Google Works

When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a plumber located in Atlanta might bid on the keywords plumbing Atlanta, plumber, or broken toilet.

Depending on how much you bid compared to other plumbers in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your plumbing company will never show when someone searches flower store. How PPC Advertising Works?

How Does Google Determine If Your Ad Will Show on the Results Page?

Google uses a combination of three primary factors to determine when an ad shows on the results page:

•Bid – The bid is the price you are willing to pay for a click on your ad. You bid against other websites on keywords that you believe people search for if they are interested in your product. A flower store might bid on the terms roses cheap bouquet or wedding flowers.

•Quality and relevance of the ad – Your ad needs to be relevant to the search being made in order to show on the search results page. If someone searches wedding flowers it wouldn?t make sense for Google to show an ad for a nail salon. You want to make sure you have a lot of the same keywords that you are bidding on in the ad itself, so Google can tell your ad is relevant to the search.

•Landing page experience – When someone clicks on your ad, the landing page that they are sent to should have similar content as the ad itself and the keywords used in the search. If you own a salon and are advertising manicures, you?ll want to link directly to a page that has more information on manicures, instead of to the homepage which includes all of your services.

Differences between Mobile and Desktop Advertising

Mobile and desktop ads on Google are very similar. They both display ads at the top and bottom of the search results page, and you bid on keywords the same way with both. Though some business owners overlook mobile, it is something you definitely want to think about when advertising on Google. More than half of Googles searches are done from mobile devices, and people searching on their phone often have local intent.

Grab this Google Ads Mastery HD Training Video

The key differences between desktop and mobile advertising are:

1.There is less space on a mobile device, so you need to make sure your message is straight to the point.

2.People on their phones are on the go, so you want to tailor your message depending on if it?s for desktop or mobile.

When setting up your account, you can decide whether you want your ad to show on desktop, mobile, or both. We suggest setting up separate campaigns for desktop and mobile in order to track how your ads perform across different devices.

You will notice that the cost for the same keyword will be different depending on if you are bidding for search terms being used on mobile or desktop. Experiment with different bids in order to see which keywords perform best on mobile versus desktop. Your goal is to have the highest click through rate on your ad with the lowest cost per click possible.

How Much Does Advertising on Google Cost?

In pay per click advertising, you only pay if someone clicks on your ad. The cost per click of an ad depends on how much you bid on certain keywords. The cost ranges greatly depending on if you are in a market where a lot of other businesses are willing to pay a high price to rank on a certain keyword.

For example, if you are a realtor in a small town you might be able to bid less than $1 per click on a keyword and still have your ad show in this section. However, if you own a medical malpractice law firm in a big city, the cost per click will be much more expensive.

You can use Googles keyword planner to see how much the suggested bids are for your ad to show up when someone searches for specific key terms. However, instead of focusing on the cost of advertising, you will want to think about how much you stand to earn from advertising on Google, and whether this will yield a substantial profit for your business.

How can you save 33.5% on the Adwords cost per click?

The simple answer is to advertise on Bing. In many ways, Bing provides a very similar service to Google AdWords. The only big disadvantage of Bing is that there are fewer clicks available for purchase. As a result, many advertisers focus on Google AdWords and ignore Bing. The lower competition means less fierce bidding, which in turn lowers the cost per click. According to an article by Wordstream, Bing is typically 33.5% cheaper than AdWords for the same term. If you have not tried Bing, get started with a free $50 advertising credit.

How to Create an Effective Google Ad

•Use your keywords in your ad – You need to use the same keywords that you are bidding on are in your ad so that Google will be able to tell that the ad is relevant to the search.

•Use local identifiers – If you are a local business, you want to consider using location terms in your search. If someone is searching for bbqdallas then your ad with the headline Best BBQ in Dallas will be more likely to show in the results and be highly relevant for theperson looking for a restaurant in your area.

•Clearly state who you are and what you offer – The user should know immediately what your business is and how you can help with what theyre looking for. If you own a store that offers many different products, make sure you are matching your ad to the keywords being searched.

•Tell the user what makes your business unique – There are tons of results on the first page of a Google search. You need to tell them why they should choose your business. Are you more affordable, dependable, or reliable? Do you have awesome reviews and ratings? Share that information in your ad.

•Have a clear call to action – Users are more likely to click on an ad if they are being instructed on next steps. Examples of this are Call today for a free quote, or Enter zip to find store closest to you.

•Include a promotion – You may want to include an offer such as 20% off shoes today! or Free shipping!. Its understandable if you don?t want to offer a discount on top of the advertising cost, but even a small offer can be the difference between attracting a new customer to your site, and having them click on the website next to yours.

•Enhance your ad with extensions – Extensions show additional information about your business, such as your phone numbers, store rating or address, as links extending from your ad. Including extensions will increase the amount of space you take up on the results page, and they tend to have a high click through rates (both huge benefits). Plus there is no additional cost for including extensions.

A simple step you can take before writing your ads is to search for your type of business and see what type of ads come up. You dont want to copy other businesses ads exactly, but you can get an idea of what works and what is out there.

Sample of a good ad on Google

This ad hits all of the things on our checklist. It is packed with keywords, offers $40 off, boasts being open 24/7, has a clear message to call, notes that they are located in NYC, and has ad extensions that are tempting to click on. Next, take a look at this ad:

This ad is a little weaker because although it is clear that they are offering plumbing services in NYC, there are not many keywords, and nothing in the ad makes them stand out against the other ads listed.

Google gives you a certain amount of characters to use, and in most cases you want to take advantage of all possible characters. The bigger your ad, the more it will stand out and the more keywords you can use within your ad.

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Preface / Introduction

If one thing is important in today’s society, it is knowing how to succeed. But knowing how and having the motivation to follow through with it is a very tricky process. If you don’t have the motivation, you are likely going to find yourself far behind when it comes to meeting your goals and becoming successful.

A lack of motivation can happen to anyone. In fact, it’s possibly one of the most common afflictions facing the human condition. Sure, we all want to achieve our dreams, but all that hard work, when faced before the fact, can just seem so hard.

That’s because we aren’t looking at it in a way that is productive for us, and fortunately there are plenty of solutions out there to help us get on our way to becoming the most successful people we can possibly be.

Instead of thinking about the steps we need to take to achieve our goals, we are often so intimidated by the loftiness of the goal itself that it puts us off from trying, even when it’s completely possible for us to achieve our dreams.

Unfortunately, we need to have a firm grasp on what is possible before we will feel any motivation at all, and whether you are hoping to motivate yourself to embark upon a rewarding long-term business venture, or you simply need to find the motivation it takes to carry you day by day and improve your life, one thing is always going to be true. We need to learn to trust ourselves and really appreciate our successes, no matter how small they may seem. It may go without saying, but success breeds success.

When we get a taste of doing something right, it often leads to excitement and a drive to continue repeating the rewarding feeling of achieving a goal. That excitement and drive is the backbone of motivation, and if we don’t see the ways we are making progress, we are not going to feel motivated to continue on with our goals.

In this course, you are going to learn about the ups and downs of human nature and how to overcome them so that you can be the most motivated you have ever been. It is natural that if we don’t feel like we can achieve a goal, we completely shut ourselves off from it. It can feel impossible to become motivated when that’s the case.

If we don’t believe we are capable of achieving, then we don’t put out the effort to achieve. It becomes a very self-defeating cycle that may never end because you create your own failure by never even trying.

Fortunately, there are many ways around this. With enough dedication, you can learn the secret to success and become a self-motivated person who is capable of accomplishing anything that you set your mind to!

This course will show you how. All you need to do is get started! Instead of giving up before you even begin, it’s time to put your energy somewhere better. You can motivate yourself to succeed at anything, starting today!

Chapter 1: The Importance of Forming Good Habits

The biggest enemy of motivation are our own bad habits. When we are so programmed to do something that isn’t good for us that we do it without even thinking about it, chances are high that we are already more invested in our own failure than we are in our success. If we don’t commit ourselves to our success every single day and constantly reinforce ourselves by reminding ourselves to make good choices, then motivation can and will slip right through our fingers.

The number one thing you can do to begin improving your relationship with motivation is to form better habits. Every single day we fall into a routine of sorts, and that routine begins to define how we spend our time and how others perceive us. It can also impact how we perceive ourselves, and if we are constantly taking the path of least resistance rather than doing the things we know we should be doing to improve our lives and business potential, then we are going to start to feel very negatively about ourselves.

Even if we don’t realize we have bad habits on a conscious level, subconsciously we are well aware of the fact that we have big plans for the lifetime that we are living in, and feel sad about the fact that we aren’t meeting our potential. But bad habits are so subtle and innocuous that sometimes we don’t even notice that they have consumed our lives. At least, not until it’s too late and we feel pretty far gone.

Fortunately, it doesn’t take a whole lot of time to break into bad habits and begin to form new ones. In fact, many people say it takes as little as seven days to break a habit, though other sources claim it can take a bit longer – more around 21 days. Either way, depending on the habit, you do have the power to break bad habits and form better ones to replace them with! All you need is some direction and insight into the types of habits that will truly help you to stay motivated and take the steps necessary toward your success.

One of the worst habits most of us have is staying up late at night. Sure, it may seem worthwhile at the time, especially if we feel a bit tired from the day we just had working, but if we aren’t getting enough sleep, our bodies and minds both suffer. We need to be mentally and physically prepared to meet the challenges that we will face when trying to achieve our goals, but if we aren’t well-rested enough, it can lead us to feeling sluggish and cloudy-minded all day long. Those feelings are miserable and almost impossible to work through. If you want to feel motivated without getting enough sleep during the night, you might as well be walking over glass. That is the worst way to get motivated. It just leads to a constant compulsion to rest, take breaks, and provide a safe and comfortable space for yourself where you can let go of your problems and stresses and relax.

For example, if you do a fair bit of laying around in your free time, no matter what your goals for the future are, that is a huge killer for motivation. When we are in the habit of staying perpetually relaxed when we’re off work, chances are that we aren’t putting in the extra work necessary in moving us forward. Instead of letting yourself be content after work with watching some television and hitting the hay, it would be life-changing if you were to get into a different habit. Instead of relaxing right away, you could begin taking a few minutes after work every day to put toward your end goal.

Whether your end goal is moving up the ladder at work, starting your own successful business, or improving yourself and your life by breaking your bad habits, there are plenty of ways that you can focus your energy on these goals. Breaking bad habits means interrupting them with better habits, so if an excessive drive to relax tends to be something you’re prone to, forcing yourself to interrupt that pattern with an activity that focuses your energy on the goals you are hoping to accomplish is a great way to break the cycle and head toward a more positive way of life.

Another great habit that you should get into if you haven’t already is daily exercise. We all need it, especially those of us who are trapped behind a desk all day to earn a living. If your jobs and your goals require a large amount of brain activity and not a whole lot of physical activity, exercise is actually going to be one of your greatest allies. When we exercise it actually allows our brains to work better. The blood flow helps to improve our memories and we have an easier time storing the important information we need to keep track of if we are going to achieve our goals. Not only that, but we are better able to concentrate, and as we all know, focus is essential in achieving our goals!

If we are bogged down by bad habits, it can be very destructive to our motivation. Many of us constantly bully ourselves. If anyone said to us out loud what we say to ourselves, we’d want to deck them! Negative self-talk is another bad habit you should break, and it can easily be replaced with better habits. Instead of always telling yourself what a screw-up you are, try giving yourself positive affirmations instead.

Positive affirmations are kinder ways to relate messages of hope and empowerment to ourselves. If you catch yourself saying something needlessly harsh and critical about yourself, interrupt those bad thoughts immediately with something better. For example, if you are upset with yourself because you made a mistake on a project you are working on, instead of calling yourself a big, worthless dummy, you should forgive yourself and meet your mistakes with kindness and understanding. That isn’t to say you should overlook all your flaws and assume you’re perfect and making mistakes doesn’t matter. Instead it means that you should recognize a valuable learning experience when you have one instead of beating yourself up. Almost nothing is as critical as it feels in the moment, so don’t let yourself be so harsh. Instead, look for the silver lining in every situation, and be kind to yourself. Forgive yourself for the mistake you’ve made and encourage yourself to keep on trying even if it feels hopeless. Remind yourself that almost nobody gets it right the first time. If we could, we would be born with the ability to walk like deer are. Rather, we are human and perfectly flawed, and it is natural that it takes us a few tries to get things right. Don’t give up! And don’t be angry at yourself over every little thing you feel like you could have done better. Instead, apply the lessons you can learn from every situation and move forward.

It’s always good to think about the habits you should adopt in order to see to it that your goals become a reality. I’m sure you could sit down right now with a goal in mind and write down several different habits that you wish you had that would help you to achieve your goal. So why not? You should get started right away!

Get a piece of paper and take some time to think deeply about the kinds of habits you want to get into that will help you to become the person you wish you were, the person who has achieved their goal successfully due to their own hard work and determination. Habits such as exercising daily, improving your punctuality, better time and emotional management (even, or especially, during stressful situations), improving the strength of your own drive, and improving your relationships with others by adopting more considerate and caring habits that make you a pleasure to interact with can be essential habits to work on no matter what goal you are hoping to achieve.

The best part is that each of these are within your power if you put your mind to it. A good trick to keep in mind is showing gratitude. When we feel like we have messed up, we tend to apologize a lot and it simply draws more attention to the negative feelings that we have about ourselves and the negative consequences of the actions that we are apologizing for. Instead of over-apologizing (but keep in mind you should always apologize when you have done something very harmful to another person), you should try to thank the person affected by you for their patience and understanding.

Not only does that help you to improve your relationship with yourself and help you to feel like less of a screw-up, but it also changes the dynamic of the conversations you are having. You don’t feel worthless and then have that perceived worthlessness expounded upon by a person who doesn’t feel like accepting an apology. Instead of dwelling in the negativity, thank the person, or even yourself, for being patient with you for coping maturely with whatever mistake was made.

It is a great way to change dynamics so that they favor the positive, and it can help people feel good about themselves to hear that they are being kind and compassionate for dealing with the situation at hand. It boosts their self-confidence and can even sometimes change the way they perceive you as well. Instead of seeing you as a difficult person to work with, they might instead see you as more in tune with their feelings and appreciate you for keeping things light instead of bombarding them with even more negativity than they were already dealing with.

However you choose to change your habits, make sure they are serving your life rather than obstructing it. We all have a fairly clear version of who we would like to be and what we hope to accomplish, but if we stay rooted in our bad habits, it is unlikely that we will be able to lead ourselves forward on the paths that will get us where we want to be. Interrupting your bad habits with positive habits is a great way to help you change your neural pathways and physically change your habits from bad to good. All it takes is a little time and effort!

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Introduction

If you’re reading this report, chances are that you want to make money in the lucrative and exciting world of blogging. You’re eager to join the ranks 6-figure blogging professionals who provide quality content to an ever-growing market.

So, you set out to build a great looking blog and begin to populate it with well-crafted content that touches down on topics that you believe are important to your target audience. Perhaps you’ve outsourced the work to qualified and experienced writers, or you’ve written it yourself. Either way, you have ensured that you are offering highly-sought after information that you know people will find useful.

Then you hit publish and sit back, waiting for the traffic to pour in. There’s no possibly way that your content won’t attract hundreds of visitors, right? After all, you have worked hard on your content and you know that it’s exactly what your target market is looking for.

Wrong.

Creating engaging content is only the first step in building a website that will generate ongoing profit, but there’s far more to profitable blogging than that.

Content is the foundation of your business and while it’s certainly one of the most important components in constructing a website that will rank high in the search engines and attract visitors, if you really want to make money in the world of blogging, you need to learn the insider strategies to generating targeted traffic that will result in ongoing revenue.

Makes sense, right? Without strong traffic funnels in place that are working nonstop to drive in fresh traffic, recruit potential customers and connect with readers, it doesn’t matter how informative or useful your content is. Not enough people will be reading it!

If you’ve ever tried to make money in the world of blogging, you already know this. What you may not know is that it’s exceptionally easy to jumpstart your website so that you are driving in quality traffic that converts! This report will provide you with proven, straightforward techniques that will help you get started quickly and easily.

Better yet, all of the traffic generation strategies featured within this special report are absolutely FREE! So, you can activate as many as you wish at absolutely no cost to you.

It doesn’t get better than this!

Are you ready? Let’s begin.

It All Begins With…

Content.

Yes, I know that I just said that content is the foundation of your blog and not the entire structure but the strength of your blog relies on the quality of your content as well as the type of content you are offering. When you are just starting out as a blogger, it’s easy to slap up content quickly, and then focus most of your time on driving traffic to your website. Far too many bloggers fail to realize that the driving force behind creating powerful traffic funnels that consist of repeat visitors relies exclusively on the quality of the content you offer.

If you focus first on building pages that feature informative, in-demand, relevant and targeted content, your blog will have stronger legs to stand on. That killer content will empower your traffic building campaigns and ensure that once you have sent a visitor to your website, they will connect with your content, respond to your content, and return to your website.

Makes sense, right?

You want your website visitor’s to be so impressed by the content on your blog that they immediately bookmark your website so that they can return to it, again and again. You gotta hook ‘em quickly, and preferably on their very first visit.

So, what kind of content is most successful?

The kind of content that solves a problem or entertains them.

Consider your target audience and what they are most interested in, worried about, or passionate about. Content that is designed to fulfill a need, answer a question, solve a problem or entertain a specific audience is always successful. And if you explore many established blogs in your market you’ll find that their content always falls within one (or both) of these two “E” categories: Educational or Entertaining. When you focus on creating content that falls into one of these categories, you’ll end up with material that is “sticky”, meaning that your readers will respond to your content and return to your website because it speaks directly to them, is engaging and on target.

In other words, BULLSEYE!

You’ll also want to make sure that your content is evergreen. What I mean by this is that your content will continue to be relevant for months, or years to come, rather than just useful or informative for a short span of time. While it’s smart to use current, buzzworthy news (that may be based on time-sensitive events) to drive in traffic, make sure that the majority your content is evergreen.

Pro Tip: Search websites like Quora.com for commonly asked questions in your niche and create blog posts that answer those burning questions! This is also a great way to come up with headlines for your articles and blog posts.

Your content also needs to be shareable. You want visitors to link to your content, share it via social media, or forward it to their friends. Consider integrating infographics or videos into your content so it stands out. Anything you can do to be different that will capture attention quickly is important.

Insider Strategy: One quick and easy way to create shareable content is by using the powerful Wordpress plugin, PostGopher. I’ve used this on many websites in order to give my visitors the opportunity to create downloadable PDF’s out of my content. What better way to connect with readers and remind them of my website than by letting them download my content so they can read it later!

You can grab the plugin from https://www.PostGopher.com Go ahead and do that now before you move on. It’s one of the easiest ways to maximize exposure and keep your blog in the front of your visitor’s mind.

You’ll also want to blog frequently. Try to post 2-3 times a week, if possible, especially when you are just starting out and your website lacks content. The major search engines love fresh content so the more often you update your website, the better.

Pro Tip: Aim for 1,000 words or more when creating blog posts. The search engines prefer longer content. 2-2500 words are even better. Now, I’m going to mention a dirty word and I don’t want you to throw your hands up in the air frantically, okay? The word is an important one when it comes to creating content that will pull in a ton of traffic from all of the major search engines.

You know what word I’m talking about! Keywords!

Keywords are the fundamental component of an effective search engine optimization strategy when done right. And while SEO has gotten a bad rap over recent years because of bloggers stuffing keywords into their content (to the point where it becomes virtually unreadable), if keywords are used correctly they become incredibly effective at helping your blog rank higher in the search engines, which in turn means maximum exposure.

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Introduction

So, you want to learn how to create attention-grabbing headlines that will motivate potential customers and close the deal?

If you’ve ever talked to copywriters, chances are you’ve heard about the power of a winning headline and its measurable effect on your bottom line. If you fail to capture your reader’s attention within the first few minutes of them reading your copy, you’ll likely lose them forever.

Add to that, the fast-paced digital world where people are used to social media updates flying across their screen all day long, overloading them with information, and you need to work extra hard to capture their attention long enough to convince them to read your message.

Think about that for a minute and the pressure that it puts on copywriters. Your headline matters so much that if you fail to hit the mark in your first few minutes (possibly seconds), you may never have another chance with that person again.

Your headline sets the tone. It’s the first impression you make on your visitor, and it’s single-handedly the most important component of a successful sales page.

A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.

David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system. I agree!

He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”

Are you beginning to see the importance of an attention-grabbing headline that conveys your message and speaks to your audience? A captivating headline is everything!

And here’s the great news: Despite the information-overload that many of us suffer from where we don’t give much of anything our full attention, creating powerful headlines that ultimately persuade someone to respond to your copy isn’t all that difficult when you know how to harness the power of emotional and intellectual triggers that will prompt anyone (even the most jaded) into taking action.

In fact, when you follow a proven formula for creating attentiongrabbing headlines, used by the most experienced copywriters online, you simply can’t fail!

This special report will provide you with the information you need to get started, while going back to the basics. I’m going to share some of the most effective strategies to creating successful headlines, even if you are brand new to copywriting.

So, without further delay, let’s get started!

K.I.S.S & Tell

When I first became a copywriter, I studied everything David Ogilvy had ever written. This was a man known to the world as one of the best copywriters in history, responsible for countless successful campaigns for household name brands, including Dove and Rolls Royce.

So, I set out to work, learning all that I could from one of the most skilled copywriters in the world. I read his book, Confessions of an Advertising Man, and analyzed his copywriting, especially his headlines. It was a pretty straightforward, no-risk way of learning from the best. And because I was new at copywriting, it was also a low-cost way to get started.

What better way to know that I was doing it right than by structuring my headlines using the same style and format as a top copywriter? It just made the most sense.

The one thing I knew was that my goal as a copywriter was a simple one in theory. I really only had one job; capture immediate attention. I thought of every headline in terms of a clock ticking down, and when that timer ran out, if I hadn’t managed to get their attention, it was all over. I intentionally put that pressure on myself because I knew the weight that a solid headline carried, and that my only hope of creating successful copy was in that power-player, my headline.

In truth, it was rather intimidating, especially when clients evaluated the success of their entire marketing system based on the front-line; the sales page I would write for them, starting with the headline. So, I took it very seriously. I began by evaluating and studying successful sales copy within my client’s niche market. I analyzed the competition, and found ways to improve their copy. I made a list of power words, phrases and triggers so that I had inspiration to draw from when I found myself stumped.

I tested out hundreds of headlines over my years in copywriting and throughout that time I realized what worked and what didn’t. Yet, despite all of the time and effort I put into my headlines, time and time again, it came down to just a handful of proven techniques!

My greatest lesson? Learning to KISS.

K.I.S.S?!

We all know what this stands for: Keep it simple, stupid.

In copywriting, K.I.S.S is a lesson that I learned the hard way. You see, I was complicating my copy. I was trying to convey too many things to too many people. My message was often misdirected, convoluted or just plain confusing.

When I started to strip my copy down so that it was clear, targeted and direct, conversion rates went through the roof! My readers felt a connection to the copy because it spoke directly to them. In other words, I stopped playing word games with my audience.

David Ogilvy has many fantastic quotes that come to mind, but one of my favorites is:

““When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear.

This means you need to be very direct. No guessing. No wordplay. No gimmicks.

Take away: Simplify your headline and marketing message. Remove superfluous language or confusing words and be direct. Read newspaper headlines for inspiration and to see this excersice in action. When you limit yourself to only so many words, you’ll pack a lot more power into your headlines.

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Introduction

Internet is all about keeping up. With every upload to the internet, there is only one subliminal message echoing through the void expanse of websites: Keep up.

Naturally, it is not expected of you to ‘keep up’ with everything the internet offers-it is not possible. However, if you are someone who contributes to the mass of knowledge that is the internet, then your aim should be to put your content out there, right in everyone’s faces and make them WANT to read it.

Of course, if it was that easy, everyone would know everything and the search engines would become pointless.

Today, only the smartest search engine optimizers with latest SEO techniques and strategies, and the best content writers reach the pedestal where they are the number one hit on the SERPs.

We are here to help you get there.

Are you looking for some of the best & latest SEO techniques, strategies and trends for 2017? Keep reading…

Pay attention to our following tips to learn the advanced SEO strategies in 2017, and start working on it before this year ends.

Chapter 1

SEO: Overview

Let’s start with the first and the most important question.

What is Search Engine Optimization (SEO)?

SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. You can say, it is a way in which the webmasters inform the search engines about the quality of their websites, to drive more organic (non-paid) traffic by improved ranking in search engine result pages.

It mainly depends on the content, structure, and links to a website. We just need to develop these things in a way, a search engine can understand better.

But remember! While doing SEO to make our site search engine friendly, we should never ever forget the concerns of our viewers. We are definitely doing it for the best user experience. Why Do I Need To Do SEO Of My Website?

Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:

Google

Bing

Yahoo

For sure, social media platforms like Facebook, Twitter, and Google+, etc. can also generate a bunch of visitors to your website. But when it comes to the primary source, it’s always a search engine.

And also, a newbie will always open google to browse anything. Same stands true for regular internet users, whenever they wanna search anything like an article content, any type of services, products or even any information.

Grab this SEO Revolution HD Training Video

Another big reason which is making the search engines unique is that they provide highly targeted traffic. We’ll get people on our website who are looking for what exactly we are offering.

Search engines will do that on their own if we have done our website’s SEO.

But if we don’t do that, search engines might not be able to find our site. In short, we’ll not be getting any traffic. Users’ search queries are the words that users type into the search bar for finding anything.

Targeted traffic means increased exposure and revenue. So don’t hesitate to invest in SEO, if you want to get an excellent rate of return as compared to any other marketing option.

What If I Don’t Do SEO Of My Website?

Once your website is live, search engines will crawl it to find out what’s it about. Now if a user searches for a topic related to your site, search engines will show it in its result pages. Search engines are brilliant and continually improving their technology to crawl a website more efficiently.

But still, they have limitations in their operation.

This is precisely where SEO comes into action. SEO helps the search engines to know more about a website’s relevancy and some other factors, which they can’t do themselves. Rightly done SEO can give you thousands of viewers while some wrong moves can disappear your website from top search engine result pages leaving you with almost zero traffic.

Can I Do SEO?

No doubt SEO is a little bit complicated, but not that much if can keep track!

The basics are easily understandable, and your way to do that can make a big difference. The Internet is full of free resources to learn it, including this wonder SEO Guide.

Just learn then add some practice, and you are ready to go expert in that niche…!

If your website is complex and you are not willing to learn and implement each and everything, you can seek the help from experts to take care of the things for you.

But remember: Having a sound knowledge of the core concepts of SEO is a must…!

Black Hat V/s White Hat

Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…

Black Vs White Hat SEO

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing what’s called black hat SEO.

This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a welcome way for black hat SEOs to make a few thousand dollars fast.

Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few grand this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules.

Needless to say, You should always go for white hat SEO.

Before moving on further, below are the major divisions of SEO:

Keyword Research
On Page SEO
Off Page SEO

#1 Keyword Research

Almost all of the beginner’s guides to SEO on the internet are ignoring this factor. But according to me, it is the most important one. SEO is a game of Keywords.

You must be aware of the keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors.

Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors.

Keyword Research is all about finding the intentions of the users to use search engines. What exactly the users are searching for your topic, are your keywords.

Using the right keywords while doing SEO of your website, is the career deciding thing for your site. It gives you an opportunity to know your targeted audience in a better way. It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines.

It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines.

You need to do proper research to find valuable keywords related to your topic before starting your website. Even if you already have a website and content on it, you can optimize it by using correct keywords.

Even if you already have a website and content on it, you can optimize it by using correct keywords.