Tag Archives: Ebooks

Content Marketing Boosters Personal Use Ebook

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Introduction

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content! And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe.

Now don’t get me wrong - this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves. If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies.

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly.

So, what kind of content should you create that will yield the best

This special report will reveal a few different types of content that visitor’s will absolutely love, leaving you with return customers while providing them with a memorable on-site experience.

Let’s begin!

Creating A Content Pillar

Before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating and understanding a content pillar, and how you can utilize this strategy to cover all your bases.

A content pillar is simply a structure that includes 3 key types of content: ? Content designed to educate – typically the cornerstone of every campaign. ? Content based on news, current events and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website. ? Content designed to entertain and encourage social distribution and sharing. This is the kind of content that most often goes viral.

Content that is designed to educate will consist of your most informative, useful content. Depending on your market, this could include straightforward, utility content that your market will find educational and informative. It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical. Content that is based on news, current events, or popular topics help drive in ongoing traffic, and while it can be time-sensitive material that can’t be used on a long-term basis, this type of content used to easily drive in massive traffic based on current hot topics that your audience are actively looking for.

And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth, is always an important part of content marketing campaigns because this is the stuff that can go viral. This content should be interesting, fun and entertaining and is more often light-hearted and sometimes not particularly relevant to your product or service, but used to get more eyes on your videos and encourage click-through traffic.

Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

Video Killed The Radio Star

Do your content marketing campaigns include video content? If not, you are missing out on a huge segment of the market!

Video can be highly engaging, interesting, and can capture attention faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect with your prospect in a far more meaningful way than nearly any other type of content available to you. If you aren’t using video content in your marketing campaigns you are leaving a ton of potential prospects out of your reach, and these prospects are going to go to your competition – the guys with video content.

Think about it: Not everyone enjoys reading, and not everyone has the time to read lengthy articles. But everyone watches video.

Chatbot Marketing Mastery Personal Use Ebook

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Introduction

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity. Facebook went from zero chatbots in February 2016 to 18,000 by July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot.

You’ve probably seen chatbots in action. They are on all sorts of websites, from major retail chains to mobile phone service providers and many other types of sites and apps.

At first, you might think you’re talking to a real person. Usually, a popup appears with a picture of an agent, along with a name. The “agent” asks something like, “May I help you with anything?” Or, “Do you have any questions?”

Chatbots use artificial intelligence that is often quite advanced to answer many questions a user might have, and in the event that the bot is unable to help the user, it will usually as the user to call, email, or fill out a support form, or perhaps to check a F.A.Q. page.

Chatbots are quite advanced, and many of them can almost manage to fool users into thinking they are speaking to a real person. This is beneficial, because it allows companies to lower their overhead by using chatbots to replace customer service agents in many circumstances, and only when the chatbot is unsuccessful in helping the customer must a real agent step in.

Chatbots have a few drawbacks, but they also have many benefits. In this guide, you’re going to learn more about how chatbots can be used for marketing, and whether or not chatbots are a good fit for your business.

So let’s get started.

Benefits of Chatbots

Chatbots are very useful for a lot of different applications—from simple user contact, to answering questions, and even helping the sales process along.

One of the biggest benefits of using Chatbots is that you can have fewer actual employees, because chatbots can take care of a lot of issues that might take up time from paid employees. This frees up paid employees for more important tasks, and allows them to have more time to help customers with major issues.

This benefits customers, too, because they can get answers to questions and help with problems much faster than they might if they ended up contacting customer service through traditional means.

Bots can also provide you extremely valuable information about your customers if you log those conversations and analyze them, because you can see the types of questions they are asking. Never overlook those logs as a way to find out more about them.

Drawbacks of Chatbots

Of course, chatbots have a few drawbacks, too. No technology is perfect, and bots are no exception.

The biggest drawback is that artificial intelligence, no matter how advanced it may be, is not yet at the level that can replace actual humans. This inevitably leads to failure to help customers sometimes, which may end up frustrating the user enough that they leave your site. This is rare, but it can happen, so you must make sure your chatbot can direct customers to live help when needed.

Many bots are poorly programmed because they have been rushed to market to take advantage of the surge in chatbot use, so you must be on the lookout for this, as well. The cheapest solution isn’t always the best, so it’s vital that you test your chatbot thoroughly to make sure there are no problems with it that could end up frustrating your customers.

Are Chatbots Right For You?

Chatbots aren’t right for every business. If you find that you don’t have a lot of contact with customers normally, you may not need a chatbot. But, on the other hand, if you do have a lot of contact with customers, or if you find you have a lot of shopping cart abandonment or your customers tend to ask a lot of questions or need additional help, a chatbot just might be perfect for your needs.

Here are some situations where a chatbot might work for your business:

1. Your customer service agents are overwhelmed. If you find that your agents are overwhelmed by the volume of help requests you get daily, especially if the are simple requests that could easily be taken care of by a bot, it makes perfect sense for you to use one. 2. You have a high rate of shopping cart abandonment. If you find that a lot of people are abandoning their shopping carts or leaving your site without converting into email subscribers or buyers, a chatbot might help by asking the customer what went wrong when they try to leave your site, and then guide them through the process so they can complete the conversion. 3. Customers keep asking the same questions over and over. Let’s face it, customers rarely read F.A.Q. pages. Sometimes you may wonder, “Why even bother having a F.A.Q. page? It seems like nobody reads them!” And that’s true. But chatbots are a great way to get more people to find out the answers to simple questions without wasting your or your agents’ time. You can program common questions into your bot and let it answer those questions. 4. Your business is oriented toward service. If you’re in an industry that is notoriously service-centric, such as the travel industry, for example, chatbots can go a long way toward helping customers get assistance while alleviating some of the initial work that agents might otherwise have to deal with.

These are just a few examples, but hopefully you’re beginning to get an idea of whether or not a bot might be a good fit for your business.

Ways to Use Chatbots

There are many ways to use chatbots for business, and companies are thinking of new, innovative ways to use them all the time. Let’s take a look at a few ways chatbots can benefit your business.

Content Delivery

A lot of companies are using chatbot technology to deliver content in a new an interesting way. Websites such as CNN are sending interesting articles to visitors through messaging apps.

Since so many people are using messenger apps like Facebook and Kik on a regular basis, delivering content straight to the platforms they’re already using just makes sense.

This allows companies to reach readers even if those readers aren’t coming to their site daily.

Email Marketing 20 Made Easy Personal Use Ebook

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Introduction:

Welcome to the latest and very easy to apply “Email Marketing 2.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing on behalf of your business.

I’m very excited to have you here, and I know this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Email Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 5 sections. This is exactly what you are going to learn:

Section 1: Email Marketing Basics

In Chapters 1 through 3, we’ll talk about: What Email Marketing is all about and why you should definitely use it, Automating your Email Marketing Efforts and“Regular” vs “Self-Hosted” Email Marketing

Section 2: Setting things up

In Chapters 4 and 5, we’ll talk about: The Five Cornerstones of a Successful Email Marketing Campaign and Setting things up before creating your first Email Marketing Campaign

Section 3: Creating an EM Campaign – Step by Step

In Chapters 6 through 10, we’ll talk about: Researching a hot online topic, Creating an attractive Lead Magnet, Setting up a high converting squeeze page, Setting up a persuasive autoresponder series and Sending the right type of traffic to your squeeze page

Section 4: Advanced Email Marketing Strategies

In Chapters 11 through 16, we’ll talk about: Inbox delivery secrets exposed, Proven Tricks for growing your Subscribers List Quickly, Writing Results Oriented Newsletters and Autoresponders, Simple little tricks to Double your Email Open Rates, Skyrocketing your Click Through Rates like a Pro and How to dramatically increase your ROI

Section 5: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about: Dos and Don’ts, Premium tools and Services to consider, Shocking Case Studies and Frequently Asked Questions Well, it’s time for you to start getting the most out of Email Marketing. I know you'll love this training.

Your Name

Section 1

Email Marketing Basics

Chapter 1: What Email Marketing Is All About and Why You Should Definitely Use It.

There is a large number of companies increasing the volume of their sales using this powerful weapon called Email Marketing, which used correctly can generate great benefits for your businesses.

This incredible tool offers great advantages, which will not only allow our customers to buy once, but will help them become loyal customers if we use it correctly.

What is Email Marketing?

It is a powerful commercial communication tool by email. It's fast, economic and used to attract users with specific interests to generate sales.

It consists of creating a list with names and e-mail addresses of people interested in a specific topic or product through a subscriber request form, which aims to provide valuable information to attract those people.

When people enter their data in the subscriber request form, it gives the company permission to send newsletters and promotions to their emails.

This permission is important, so that we can begin to build trust and a close personal relationship between potential clients and ourselves.

There are some important things to consider when starting to create an Email Marketing campaign:

Choose a good Email Marketing services provider.
It is important to use an autoresponder.
For each mail, create titles that arouse interest and a call to action.
Create valuable, original, relevant and interesting content.
Include a link that allows the subscriber to cancel the subscription.
Send emails with information of interest to the subscriber and not only saturate them with offers of our products and services.
Do not stop sending emails. It is not a good practice to send an email every day, but neither is it to let a lot of time pass between each email.

Why is email marketing so awesome?

Using Email Marketing as a strategy to attract customers will help your businesses increase sales and generate greater profits. Here are some of the advantages of this impressive tool.It's direct The user is willing to read the emails, because they have given us previous authorization to send them. We can create a professional relationship with each of our subscribers.

The Newbies Guide To Traffic Generation Resale Rights Ebook

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Chapter 1 Increase Traffic to Your Website

The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.

Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.

Amazon is another case that you can take as an example. Considering that Amazon is one of the largest online retailers, if not the largest, just looking at their total sales volume will show you that the trend in terms of online purchasing is only going up. While just four years ago, in 2006, Amazon was about par with retail sales, since then they have posted higher growth rates, including during the recession years while retail sales has seen a steady decline in sales. Amazon has posted a 16% growth since the last one year alone while retail sales have grown only by 2.5%.

Online is where you will have to be in the future and whether you are selling something or just blogging about your thoughts, if you are serious about it you will have to do something to increase web traffic to your site.

There are a number of ways in which you can do this and there are a number of people who give free advice on what you need to do to increase web traffic. One of the most common things you hear is SEO or Search Engine Optimization, and while this is something that you have to keep in mind, there are a number of other things that you can also think about.

This guide is meant to be informative to help beginners who want to set up their own websites on the salient points that they will have to keep in mind while they do this.

Some of the tips may be a little complicated, but most of them are very simple and how popular your site becomes depends on how effectively you can bring them all together.

Chapter 2 Web Content

The content that you put up on your website is the most critical thing that you need to think of. In the same way that a store will do well only if they sell things that people need, you will get people visiting your website only if you give something that people are looking for. Of course it also means that you are entering a crowded market because genuinely unique niches are hard to come by. If you do find one, you are on to a good thing, but even if not, as long as you make the content appealing, you are sure to find takers.

Do something that others don't do. For example, selling products or services online is catching on really fast, and you will find a number of sites with products that link back to the larger online retailers like Amazon or eBay. If you want to do the same, it is not that difficult, except that there is something that you will have to give that other websites do not offer. For example, if you offer a personal review of the product that you are selling you are sure to develop a certain number of loyal customers and as long as the reviews are informative and helpful you will only get more customers with time.

There are other websites that offer the same thing, but most of them will have only a couple of lines that they probably found in other websites and copied. If you give information that is more detailed and specific, things that only a user would know, you are sure to make a hit.

Keep people coming back for more!

This does take more work and time, but unless you are willing to invest in good content, there is really no point in proceeding further. Make sure that you do your research. Even if you are only selling dog collars, as long as you give the pros and cons of each one honestly people will appreciate it. The goal should be to make the content such that people who even casually visit your site once will bookmark it and keep coming

Keep it short and simple

While writing your content, remember that just because you want to be informative you should not have long winded articles. Statistics show that between 400 and 600 words is the best length for most online articles. If you want to fill space in your site use other interactive content. Not only will this make the whole thing nicer to see and read it will also relieve the monotony of just plain text.

Even if you do not have the expertise to create interactive content, just using bullet points and charts in-between text will break it up into smaller more easily read pieces.

Stay who you are

Lastly, while writing, never lose your human voice. While writing it is easy to lose the personal touch that you give when talking and instead go for a more professional voice. The only thing that this will serve to do is to make visitors feel unwanted.

This becomes more of a problem as you grow, because as you see more money come in you will start to streamline the content. You need to walk a tight rope here because it is very easy to lose what brought people to your site in the first place while doing this. The risk of changing anything is that just as there is potential for success, there is an equally good chance for failure too.

One more thing that you should keep in mind when developing web content is that the more graphics you have, the more time it takes to load the page. While this may not be a problem with many people because they have a broadband connection, a number of people access the net through their phones and palmtops, and heavy websites really slow down these machines.

Video Marketing Personal Use Ebook

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Introduction

Why Video?

Video is the most rapidly increasing medium for engagement online. If you have any doubt as to why you should develop a video marketing strategy for your business, then consider the words of marketing genius Seth Godin:

“The web was built on words.

And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well.

Today's internet, though, is built on video. Much more difficult to create well, far more impactful when it works.”

As the internet has developed, it has progressed from the standpoint where businesses that played a dictator role into one where they have eased off the direct sales pitches and moved to a conversational role. The change in marketing strategy has come about as the web progressed from gaudy flash animations to more engaging copy, then inspiring photography and ultimately to video, which has not slowed in its takeover of online marketing.

Engagement is key for modern web marketing and is a key metric for success.

The rise of video isn't just a result of a natural progression from text to visual stimulation. It's the result of greater emotional connection in the content. While we will all read content and see images, the real human connection is not as evident as it is with video. Emotional triggers are what made direct sales letters and advertisements of the past so challenging to create.

The emotional impact is what helps forge connections and encourage videos to be shared – expanding the reach of a campaign – but it would be wrong to adopt such a simplistic viewpoint.

Video is informative, sure, but it’s also engaging, entertaining and meaningful. It provides evidence of trustworthiness and allows the viewer see products and services in action; answering their questions along the way.

Videos can be syndicated across a range of online platforms, reused and repurposed for use elsewhere; such as having stills pulled from the video that may be used in more traditional advertising – yet leveraging the audience’s recognition of where the still came from. Audio might be extracted and used in podcasts and online radio.

The variety of video marketing possibilities is so large, that not to engage in video marketing is to ignore one of the most exciting and potentially valuable marketing platforms available.

Neither does the size of your business matter. Video is as accessible and valuable to the solopreneur as it is to the corporate giants who take advantage of it.

One trend that shows no sign of slowing down is the rise of video sharing on social media. Facebook receives 4 billion video views per day at the time of writing, and YouTube is the world’s second largest search engine. Technology drives the expansion of video content, with the continued expansion of mobile devices helping maintain the trend. 75% of US smartphone users watch video on their phones, with the average time spent watching mobile ads coming in at a little over 16 minutes per month. Further stats that drive home the impact video has, include the facts that 62% of all Google searches include video and that video results in 157% organic traffic from search engines.

These figures do change over time. That’s the nature of the internet. But for the moment at least, the future is in video.

In short:

Video builds trust which makes it ideal for branding

Google (and other search engines) rank videos and posts with embedded video higher in search results – great for SEO benefits

Video has very broad appeal for mobile users

Video appeals to those who are time poor or don’t want to read

The emotional appeal of video encourages social sharing

Video ads have a high CTR (click through rate) compared to other types of display network advertising

The question isn’t what’s good about video, or why should you use video, but what you should create videos on and where to share them.

In this guide, we’ll look deeper into the video creation process and video syndication and promotion opportunities for your business.

Video Topic Selection

Aside from video channel selection and video format, one of the primary concerns of most video marketers is the topic selection. Getting it wrong isn't a disaster, but it's disheartening to follow up a bad choice with all the inherent work of production, editing, syndication, and promotion only to find zero interest among your target market.

Don't let this step overwhelm you. Any video that doesn't work out initially can always be repurposed and reused, so analysis paralysis should be avoided.

Here is a short process to run through to help choose the best topics.

1. Market Research

Understanding your ideal customer will help you learn the problem areas they have - which you can solve. Try to be as specific as possible in your definition of this customer.

For example, while reviewing your Google analytics you might discover that your visitors are 65% male, 20% female and 15% unknown. You will never get thoroughly accurate data because many people prefer to keep their personal information a secret when browsing.

If you sell running gear, you'll know that many of your visitors are men and you'll also be able to see what age groups they are in. Let's say 18-35. By enabling interest reports in your dashboard you might also find that this customer's other interests include food and technology.

Technologically advanced running gear is likely to be a huge hit with this target market, and it's relatively easy to come up with ideas for a video.

Your options could include:

1. The most advanced sports material and how it helps prevent friction thanks to its wicking ability.

2. The best night running equipment for visibility.

3. What makes up the interior of a running shoe and how that affects the shoe that best suits your

While these ideas are quite directly applicable to the tech-loving young man whose salary (also shown in your demographics data) allows him to indulge in them, let's not forget that the same person has an interest in food.

At first, as an online running store, you may find this information challenging to use. Consider the idea of "affinity marketing". This is marketing whereby you tailor your video ideas to a market that has an affinity for products in a different category.

Serious athletes always pay special attention to their diet, and whilst food may have nothing to do with what your store offers, it is a possible way to attract your market's attention.

The Empowered Life MRR Ebook

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Introduction

Is your life everything that you have always wanted it to be?

Are you the person you want to be? Are you where you thought you would be in your career and in your relationships?

If you’re anything like most people then the answer to these questions will be a resounding no. Even those of us who are generally happy for the most part will often find that our lives never panned out quite the way we thought they would, or that we aren’t quite as accomplished as some of our friends.

Many of us seem to struggle with simple things in life, whether that is getting out of the bed in the morning with enough energy to be productive, whether it is maintaining our relationships, or whether it is finding that sense of purpose.

Many of us have the occasional creeping feeling of doubt that makes us question whether we’re really on the right track. Maybe life is just ‘okay’ but you don’t feel like it’s really going anywhere. Maybe you don’t feel like you have a ‘purpose’ as such.

Meanwhile, we all know people in our lives who do just seem to have it all together. They’re in great shape, they’re charismatic and driven and they’re usually pretty wealthy as well! They have stunning partners, perfect families and somehow they just make the rest of us look… disheveled…

While those few people seem to be successful in everything they do, we struggle hard to stay afloat and to keep the house clean, to get to the gym and to keep in touch with friends. This means we have no time to work on developing ourselves or to take our lives to that next level. Perhaps you struggle to know what that next level is? Maybe you don’t know what it is you really want from life in the first place?

Perhaps the issue is that our expectations are set too high, maybe as a result of the media? But wouldn’t it be amazing if you could live the life that you’ve always wanted and if you could make your life everything you ever dreamed of. Wouldn’t it be incredible if there was a real ‘limitless pill’ that could help you to start making the very most of your life and to seize the day and create opportunities?

I’m here to tell you that it is possible. That all the things you have dreamed of can become a reality and that there’s no reason you can’t become the ultimate version of yourself. The key is in understanding what it takes to become your best and to having the motivation, drive and skills necessary to make it happen.

Look, if you know there are people out there that have their lives up together, then you know it must be possible. If some people seem to have found their calling and their purpose, you know they probably started out in the same boat as you. They just had the skills and the know-how to find their way eventually.

Even if none of your friends have it all together, just look at people in the media. Sure, some of that is artifice, but the fact remains that Dwayne Johnson (The Rock) is a real guy. A guy who looks sharp, is in incredible shape, is brimming with personality and is incredibly wealthy.

Then there are people like Arnold Schwarzenegger who have accomplished insane things in their lives, like Hugh Jackman, like Michelle Obama, like Will Smith, like Tina Fay. These are people who aren’t just attractive, wealthy, funny or successful… they’re all those things.

And to the rest of us, they come across like superhumans!

The good news is that all of this can be learned. It starts with you. It starts with accepting responsibility and no longer blaming circumstances or other people for your lack of success or the way you feel. In business, there is a commonly used term called a ‘force multiplier’. A force multiplier is anything that can be used to help you get more work done with the same amount of time and effort.

The most obvious example of this would be a hammer. If you hit a nail with a hammer then the force that you employ will be multiplied several times so that the nail will be driven into the substrate. If you had used the same amount of force with your fist, then you would have a different result. Likewise, a forklift truck or even a computer can similarly be thought of as a force multiplier.

But you are the ultimately force multiplier. If you want to achieve any goal, you need to exert effort and the outcome will depend on how skilled, how motivated and how well presented you are. If you are a more capable individual, then everything you do will have a more profound impact on the world around you.

About This Book

Look, I know that there are plenty of books out there all offering the exact same thing. No doubt you’ve probably tried a few of them in your time and possibly not had the results you were hoping for. What makes this book any different?

Well, the cheap answer would be to say: ‘read on and find out’. But to give you an idea, this book sets itself apart by being practical. We’ll be looking at neuroscience, psychology, philosophy and business so that you can start to take back control of your life and send it in the direction you want to go.

These are practical strategies that you can apply to your life and that focus on things that are entirely within your control. They’re also designed to be things that you can fit into your lifestyle easily. Too many self-help programs involve completely turning your life upside down and most of us unfortunately just don’t have this option.

I recognize that you’re probably low on energy right now, that you probably struggle to find time to yourself and that you aren’t made of money. That’s why the advice I’m going to share is entirely designed to be easy and practical to introduce into your lifestyle. It starts with simple, small changes and it builds up from there. What you’ll find is that each of the small wins you get early on will help to give you more energy, drive and resources to funnel into the next win.

Marketing To Senior Citizens PLR Ebook

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Marketing to Seniors

A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.

Compared to younger populations, seniors have a much higher net worth than their younger counterparts. Mostly, this is due to investing and saving and having a long work life. This makes them a ripe market for smart business owners who have products and services of interest to senior markets.

What Is a Senior?

The term "senior citizen" is used often to refer to people who have reached the age at which they can collect social security or traditionally retire - in other words, age 65. Most dictionaries also define a senior citizen as age 65.

But, if you ask them, they will deny the term "senior citizen" unless it’s to get a movie ticket discount, sign up for Medicare, or to collect social security. Therefore, for marketing purposes, you may want to define your group of "seniors" based on their demographics, interests, and needs rather than only on their age.

For example, if you want to market to grandparents, people can be grandparents long before they’re considered seniors. Therefore, for marketing purposes you may want to consider seniors anyone who is a grandparent who is over 50 years of age instead of 65. But of course, this depends on your product, service, and other factors.

The idea behind being a senior citizen isn’t as important as discovering the makeup of your audience, which is based on the solution you’ve created for them. For example, if you have a house cleaning service, you can market to all levels of seniors, but you should focus on one to make your marketing more customer centered.

Remember, the general rules of marketing still apply - no matter what market you’re going after. Find out what they need and want, and where they hang out, and provide it to them where they are in formats that they can navigate and understand. It’s really that simple, with minor adjustments that will allow you to create laser-targeted information for your audience.

What Products and Services Are Seniors Looking For?

Seniors typically like to buy for themselves, their children, their grandchildren and other loved ones. At times, they need to buy specialty products such as home health products, burial insurance, funeral plots and other things that people don’t like thinking about until they reach a certain age – usually directly after they themselves lose a parent.

To answer the question what products and services are seniors looking for really requires more insight into the audience in question, because "the senior market" is so broad and inclusive. Niche it down to a subgroup such as grandparents. Then you can niche it down even more - to grandparents who like to knit, for example.

The truth is, seniors are looking for the same products and services that other people are looking for based on the stage of life they’re in. If they’re empty nesters, they may be looking for exciting vacations; if they’re newly retired, they might be looking to sell a home and move into an active senior community.

You simply need to segment your market to determine what they want and need. If you already have a product, then you need to find a way to fit your product into the niche of people that need your product. For example, if you offer senior home care services, ask yourself who exactly needs these services. It’s not all seniors; it’s only a subset of seniors that need your services. Who are they? Where are they? How can you reach them?

Grandparents

A grandparent can be as young as even 40 years old and will need to be marketed to differently than someone who is much older. The things a 40-year-old grandparent does with their grandkids isn’t all that different other than it’s likely the 40-year-old grandparent still works at a normal job and can’t spend as much time taking children to Disney as an older retired grandparent. Here are some markets that are likely to interest grandparents:

The Newbie Guide To Wine PLR Ebook

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INTRODUCTION

The history of wine making and drinking goes back several thousands of years. Early civilizations discovered the process of fermentation. The exact date remains unknown. It is known, however, that by 7,000 B.C. cultivated vines were growing in the region of Mount Ararat and in Asia Minor. Successive civilizations continued to develop on the process of growing and making and storing wine. Irrigation systems created by the Sumerians around 3500 B.C. helped water the vineyards of Mesopotamia and other arid lands. The Assyrians, The Babylonians and the Egyptians continued the trend.

Although the Egyptians preferred beer, the upper echelons drank wine. The pyramidal tombs in both the Valley of the Kings and the Valley of the Nobles contain wall hieroglyphics depicting the growing and the harvesting of grapes as well as the making of wine. The Egyptians were also the first to label the wine vats, sealed against the negative effects of air.

The Greeks were the first to begin categorizing the different types of grapes. Authors recorded such things as techniques and tools. In fact, the Greeks invented the pruning knife. They also developed wine containers – amphorae, of clay to act as storage vessels. The Romans took the Greek’s inventions and techniques developing them further.

Between 750 and 450 B. C., the Romans refined wine growing techniques and processes. Pruning, fertilization and reduction of acidity owe much to the Romans. Pliny the Elder recorded much of the Roman farmers’ practices in this field of agriculture. He classified grapes and recorded the terminology for future generations. The Romans are also responsible for spreading wine culture throughout their empire. Soon, the “provinces” of Hispania (Spain), Gaul (France) and Germania (Germany) – to name a few, were growing grapes for wine making. Even England was learning about wine making. The Roman legions stationed there would trade wine for woolen cloaks and cloth.

Between 500 A.D. and 1400 A.D., the Christian Church began to seriously cultivate land for their own purposes. They needed sacramental wine. Monasteries oversaw large segments of land devoted to growing grapes. Monks made basic vintages, but they also began to experiment, improving upon a basic product. They recorded their work for posterity.

During this period, wine and other spirits were common beverages. Water was not always potable. Wine usually was. Some countries, however, could not grow grapes or produce wine. As a result, trade increased between the haves and the have-nots. The result was a lucrative trade around the European world. Wars arose, some based on cornering and/or controlling the market on the wine-trade.

The Italian Renaissance (15th century) introduced further developments. Wine was refined. It was becoming a culture unto itself. Vineyards flourished and new techniques continued to grow in proportion to the expansion of area devoted to this crop. The wine trade continued to be lucrative. In Elizabethan times (16th century), the Lord who had the rights to the wine trade was indeed a wealthy man. Dom Perignon, a 17th century Benedictine Monk, refined the art of wine making. He did not discover champagne, but he made it his own.

The colonization of the New World and other countries such as Africa, Australia, spread the concepts of wine making and growing still further. Regions throughout the world began to experiment in growing grapes. Some met with greater success than others did. During the periods following the Industrial Revolution and the First Great War, the New World Wines began to make inroads. The concepts of cheap wine and the need to classify, label and authenticate wine began to evolve.

Today, quality wine growing and cheaper wines both flourish. Each has their own market. Some wines are only for those who truly know their product. The current situation embraces all levels of quality. There are wines for connoisseurs as well as jug wine. You can purchase wine in a bag or in a bottle. The label may bear the name of an ancient and respected vintner. The bottle could also be labeled with a cute little animal. Wine may be fashionable, international and still be unpalatable. It can be local and delectable. Sometimes, this is a matter of taste; sometimes, it is simply a question of education.

This book will act as a guide to help you exchange your Newbie status for that of a more refined one. It will not make you an expert and certainly not an oenophile. That is something that requires years of tasting and practice. Yet, even the experts had to start somewhere on what can be a very pleasurable journey. In this book, we will start with the basics, including the answer to that oh so important questions, “what is wine?”

1 THE BASICS THE BASICS THE BASICS – WINE 101 WINE 101 WINE 101

Before you can decide what wine to serve with what or attend a tasting, you really need to understand some of the very basics on the subject. You should understand what wine is. You also could do with understanding the basic process of wine making. This includes understanding the major varieties of grapes used in the process.

Wine 101 also includes comprehension of the major types of Wine. This process involves understanding the various approaches to defining or classifying wine. They range from color to taste. This chapter will begin at the beginning with a definition of wine.

WHAT IS WINE?

The simplest way to define wine is this. Wine is the fermented juice of wine grapes. Fermentation is when the sugar present in grape juice becomes, through the actions of yeast alcohol. In this totally natural process, the grape juice becomes wine.

Fermentation can and does occur naturally without human intervention. The weight of grapes in a barrel can crush the fruit into juice, ferment and create wine. Yet, over the 8,000 years or so wine making has been around, humans have become involved in the process. The viticulturists have worked to create the right or ideal type of grapes for producing the best varieties of wine.

Internet Marketing Lifestyle MRR Ebook

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Chapter 1: Introduction – What Life Could and Should be Like for Internet Marketers

If you’re working full-time as an internet marketer, then congratulations! You have achieved the lifestyle that millions of people around the world have dreamed of and entered a unique group of self-starters who have the drive, motivation and technical understanding to make a living purely online.

Even if you’re not yet making your full time wage from internet marketing, simply understanding the concept enough to be marketing your services, promoting your own website or helping other businesses and individuals makes you a true pioneer. Just a few decades ago, the idea of making money this way was completely foreign and unheard of. This is uncharted territory and we represent an entirely new way of working and of living.

But is it everything you thought it would be?

Are you truly making the most of this unique position that you’ve created for yourself?

For many of us, the answer to this is unfortunately a big fat ‘no’. Internet marketing can be highly stressful and if you aren’t prioritizing your own wellbeing, health and lifestyle then it can actually be worse than working in an office 9-5.

If you don’t know how to separate your work/life balance, if you are constantly stressing about whether you’re going to have enough work, or if you feel completely crushed under a massive workload, then you can find that you never really get a time to relax.

Likewise, if you don’t get into a good routine, you can end up working from home in your pyjamas all day, starting work at 1pm and not finishing until 10pm.

Some internet marketers will meanwhile find themselves selling out and doing work that they take no real joy or pleasure in. It can be a soul-destroying experience to spend all of your time trying to help people sell low-quality digital products, or even harmful items like steroids. Then there’s the feeling that all the work you’re doing is for other people and that you aren’t actually ‘progressing’ in any meaningful way.
Then there’s the tax, which is remarkably stressful.

Then there’s the difficult clients who make unrealistic demands and unreasonable complaints.

You can end up tired, out of shape, stressed and constantly overworked as you just try to make ends meet. And when it gets that way, you can find yourself wondering if it was all worth it. You took that big leap, that brave experiment and you became a digital marketer. And now you’re worse off than you were before…

The Dream of Internet Marketing

Here’s what the internet marketing lifestylecan be, if you know how to do it the right way…

For starters, internet marketing can mean having your own business that you take great pride in. Imagine being able to hand out cards with your own branding on them, imagine having your own headed letter paper. Imagine employing staff or freelancers and being successful enough to wear nice suits and drive nice cars. It’s a great feeling to be financially successful of course. But being financially successful through your own grit and inventiveness – that’s a whole other level.

It's just a fantastic feeling when you’re at a party and someone asks you: what do you do for a living? And you get to tell them: “I run my own online business”. You’ll have your own digital empire and you’ll feel like an absolute boss.

Working online can also give you the amazing freedom that comes from being self-employed. I recently decided that I was going to take Wednesdays off. Why? Because I can! This way, I only ever have to work two days in a row and I have a day of complete freedom when everyone else is at work. This allows me to run personal errands (banks and hair dressers are empty) and to enjoy being able to play computer games or go on nice walks without any social commitments either! More importantly, it allows me to work on my own projects. To work ‘on’ my business rather than ‘in’ it, so that I always feel a sense of forward momentum and so that I’m always progressing the business.

This freedom also affords you a range of other options. If you are worried about the health implications of a job that involves just sitting down all day for instance, then you can get around this issue by making sure you go to the gym every morning before you start work.

Better yet, you now also have the freedom to work wherever you want. How about becoming a digital nomad and working on the move? You can see the world while working out of small cafes and bars along the beaches. Alternatively, you might decide you like your creature comforts too much and decide to create an awesome home office that you can be highly productive in.

If you take this to the absolute extreme, then you can find ways to streamline your business or to get it to run itself. That way, you can earn a purely passive income, meaning that you’ll earn money even when you’re sleeping or up in the air flying to your destination. Imagine waking up the next day richer?

About This Book

It’s time to change the way that you approach internet marketing and to start choosing the lifestyle you want – instead of having it forced upon you.

In this book, we’re going to cover all of those aspects of the internet marketer’s lifestyle and many more. You’ll learn how to find a discipline and a rhythm in your work and how to design the kind of lifestyle you want around it. You’re going to see how to maximize your productivity, improve your health, make more money and look and feel like the kind of successful business person you probably dreamed of.

All the while, you’ll see how to grow your business and turn it into something incredible so that you never start to feel like you’re stagnating.

Chapter 2 – Better Sleep for Greater Efficiency

So you want to start making more out of your life as a digital entrepreneur? You want to find ways to enjoy the work you’re doing more, to earn more and to progress more?

In order to do this, you need to have a vision of what you want to achieve. At the same time though, you need to start making smaller, concrete changes to the way you work on a daily basis. You need to be able to see the forest and the trees. If you are a sole trader who is running the show alone, then that makes you both the CEO and the workforce and that puts you in a unique and challenging situation.

The problem is that you can get so swamped by the grunt work that you are never able to think about the logical direction that your business needs to take. That means you’re constantly treading water and trying to stay afloat and you’re never able to implement the systems that would allow you the free time in order to start working less or more efficiently.

This is why many people who work online find themselves stuck in a vicious cycle of trying to get work done without having the time to look after themselves or enjoy life.

Ironically though, in order to give ourselves time to focus on the big picture, we first need to hone in on the smallest of details. You probably know you’re overworked and you probably know that you should drop the clients you have. You’re probably well aware that there are likely to be higher paying clients out there who could help you to earn more while working less! But if you’ve been too afraid to drop or negotiate with your current clients until now, chances are that you aren’t about to change any time soon.

So we need a solution and that solution is to look at the way you are handling your current work load. Because I’m willing to take a bet that you could be more effective and more efficient. If you’re currently starting work at 1pm or even 10am, then you are wasting hours of your day. Likewise, you may well be struggling with things like procrastination or distractions. Perhaps you find yourself constantly interrupted by phone calls, or struggling to stop playing Doom every morning for the first few hours before you do anything useful.

Likewise, there’s a good chance that the right technology or even a change in the way you present yourself could help you to get a bit more done. And that will buy us the time we need in the short run to start implementing change.

Seo Strategies Part 2 PLR Ebook

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Introduction

There’s no doubt about it. Optimizing pages to satisfy search engines can be a tedious and demanding task. Not just initially, but throughout the duration of any website being live on the web.

Basically, your search engine optimization never ends.

You strive for high page rank. That can mean an actual score like the one Google assigns to individual web pages or merely a conceptual rating that provides your website with more search engine recognition and stature than other sites in your area of interest.

Either way, the goal is to make your website more popular, more visible, more important than all the competition.

You might not reach the top of the heap, but that’s where you have to aim in orderto land anywhere near the top.

Not that you can’t reach the very top. You can. It’s just not necessary in order to reap all the benefits -at least, from a strictly search engine perspective.

Let’s face it. If you land in the top three positions (or even on the first page) of search results, you’ll most likely capture the same amount of traffic that the number one website enjoys. Maybe even more.

It all depends on your description. Or should we say, the description that a search engine displays in your listing -since meta description tags are rarely used anymore.

If your description more closely matches what a viewer is searching for, they’ll go to your website first. Regardless of what results position you happen to be in.

And even if they don’t go there first, they’ll most likely get there eventually. Unless, of course, one of the other websites has totally and completely satisfied their needs and they don’t feel compelled to continue their search.

The point is, it’s not entirely about what positionyou gain in search engine results. It’s about targeting a specific keyword (search term) and then making certain you accomplish these two things…

1. Your website ranks high for that keyword.
2. Your website can deliver viewer expectation for that keyword.

Of course, delivering the viewer’s expectation is fairly straightforward.

If the search term is “improve golf swing”, it’s a pretty safe bet the viewer is looking for something to improve their golf swing. As long as you provide information or a product (or both) that can
satisfy that need, you’re in excellent striking distance.

Covering the first accomplishment -getting a high rank for your website -is a whole lot more involved.

It’s not just about satisfying a specific viewer need. Instead, it’s all about convincing a search engine that your website is superior with regard to satisfying a specific viewer need. For example…

There are over two million web pages associated with improving one’s golf swing. Some contain information, some contain products. Some contain nothing more valuable than a brief mention of the search term.

Regardless, there are millions of pages that show up in the search results total when a viewer types in “improve golf swing” (approximately 50,000 results if you put quotes around it, which the majority of searchers don‘t include).

All you have to do is dive into that vast ocean of search results and somehow manage to dog-paddle your web page past all the other possibilities and onto the sandy beach. Where only a few top ranked pages are currently basking in the sun.

The only question is, how do you accomplish that? How do you wind up in front of all those other web pages?

You start by analyzing each of those top ranked pages. You sift through their source code, their web content, their design techniques. Whatever it takes to find out exactly what they’re doing that placed them in the top results positions.

And then you do the same thing. Only better. And you keep doing it until you reach your ultimate goal.

That goal might just be the number one position. Or maybe it’s getting listed in the top three. Or maybe you’re willing to settle for any position on the first page of search results.

It doesn’t really matter.

Whatever goal you’ve set, whatever position you’re shooting for, you level your sights on the top ranked web pages and then do everything they’re doing and more.

Of course, if you’re targeting a less sought-after search term, you won’t have to work nearly as hard. And that’s why so many savvy webmasters do just that…

They deliberately seek out search terms that are valuable to their particular niche, but don’t have nearly the amount of competition associated with them.

That way, simply implementing the basic optimization techniques will most often ensure them a top position in search results for any one of those keywords.

Of course, you have to know which optimization techniques work for which search engines or directories. They’re all different. They all set their own criteria for what elements are most important.

Some put the greatest emphasis on link popularity. Others place a good deal more value on the count and density of a specific keyword on individual web pages. Still others are more interested in seeing a basic theme or topic carried throughout the entire website.

Fortunately, if you limit your optimization efforts to satisfying the top players -Google, Yahoo, MSN, and Open Directory (DMOZ) -you can cover the most important SEO bases simultaneously.

For example, even though having the keyword in yourpage title might not carry a great deal of weight with Yahoo, it’s an absolute must when it comes to satisfying Google. So put your keyword in the title.

Although DMOZ doesn’t care so much about links pointing to your page from other websites, Google, Yahoo, and MSN do place a considerable amount of value in how “popular” your page is.

And all of them want to see a fair amount of quality keyword-rich content and a solid topic or niche theme throughout.

By incorporating all of the most important optimization techniques -the ones that are unilaterally perceived as most valuable -you’ll find that you have automatically satisfied the top players.

And speaking of top players, Google is the one that you need to aim most of your time and energy toward. And to assist you in that regard, the majority of this particular report contains Google specific information.

Concentrate on rising to the top of Google’s results and everything else will naturally fall into place. It’s just that simple.