Tag Archives: Ebooks

Ppc Marketing PLR Ebook

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Introduction

One of the most effective marketing techniques is pay per click advertising. And the most beneficial aspect of this type of marketing is the fact that you don’t need to pay a set fee. Instead you payfor each occasion someone clicks on your ad.

To narrow it down even farther, you choose specific keywords and then bid for placement of your ads for those particular keywords. That way, your advertising is highly targeted, limited to only those individuals who are actively and deliberately using those precise search terms.

In other words, you have the ability to reach people who are already interested in your specific offer or product.

By doing it this way, you have a great deal of control over your buying public and the amount of money you pay for advertising. The only downside, of course, is the fact that over-spending can take place much too easily.

In order to combat that possibility, you need to make certain you place ads that possess two key elements…

1. They attract qualified prospects and not random viewers.

2. They’re based on keywords that are directly related to what you’re offering.

Naturally, there’s more to it than that. But those two elements alone will help prevent you from over-spending.

As long as you establish a budget -and stick rigidly to that budget -you can relax and concentrate on things like improving your pay per click ads and expanding your advertising reach.

A good solid pay per click campaign is worth its weight in gold, not just in revenue but with regard to the overall benefits.

First and foremost, initiating pay per click campaigns will enable you to drive an unlimited volume of targeted traffic. And, you can do it from the moment your ad gets published.

Compare that to other advertising or traffic generating methods. With basic “organic” SEO, for example, you would have to wait until the search engine spiders crawled your website and then hope your income-producing pages ultimately get listed.

Although organic SEO is highly profitable, it can take a considerable amount of time before you experience enough targeted traffic to make it financially worthwhile. With pay per click, you have the potential to bring in revenue within hours of launching your campaign.

Another advantage is the ability to benefit from highly competitive search phrases. If you were simply waiting for traffic to arrive through the usual search engine tactics, you would most likely
avoid those types of keywords.

With pay per click, you merely have to bid higher than most of your competitors. Having done that, you’ll automatically begin to benefit from any and all traffic associated with any given search phrase.

Additional benefits are tracking and testing. In order to accurately determine the return on your investment (ROI), you need the power to track all your ad campaigns.

You also need the ability to test any and all pay per click ads. Instead of diving head first, you can run minimal campaigns just to see whether or not they have the potential to be financially successful.

Of course, with all pay per click ad campaigns, it always comes down to how much money is being spent versus how much income is being generated. And that’s the major pitfall.

Implementing solid organic SEO tactics, you canbe rewarded with months or even years of targeted traffic. And all without spending a dime. Pay per click traffic, however, will only work as long as you continue funding your campaigns.

Truth be told, this type of advertising can be a blessing or a curse. If you do it right, you can generate a substantial amount of income from each and every ad you place.

On the other hand, if you fail to put together a good solid campaign, you could be literally throwing a great deal of money away.

Like any other formof paid marketing system, you have to ease into it. There are just too many variables not to. Try it. Kick the tires. Take it for a test run. Then, if all goes well, you can expand your advertising efforts.

Making The Most Of PPC

The very first thing you should do -even before you plan your pay per click campaigns -is establish exactly who your target audience is.

For example…

•Is there a specific age group you need to reach?
•Is gender a major factor?
•Is their family status relevant?
•Is their income level important?
•Is their education level important?

Overall, you need to choose the type of people who can most benefit from whatever product or service you’re offering.

You also need to zero in on those individuals who will be most receptive, people who have a specific problem or need that you or your product can satisfy.

Without this type of information, you’ll get off to a very rocky start, one that could cost you a great deal of money.

Adversely, if you know exactly who you want your advertising to be geared toward, choosing the right keywords will be a much easier task. Plus, your campaigns will be much more effective.

Your goal is to select keywords (search phrases) that form a direct connection between your product or offer and the people who are interested in that particular product or offer.

Basically, you need to determine your own expectations and then choose keywords that will attract the individuals who can fulfill those expectations.

Traffic Generation PLR Ebook

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Introduction

Of all the things a successful online business owner needs, traffic is at the very top of the list.

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

In fact, there’s no end to the amount of traffic -laser targeted traffic -you can ultimately generate. Just keep picking the right keywords and funding the account.

On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.

But when it comes to keyword SEO, quantity doesn’t always beatout quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.

Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.

The point is, any targeted traffic -which means any viewer who is specifically interested in what you’re offering -will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.

Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles.

Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topicand include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.

Other methods of traffic generation include…

•link popularity

•starting your own affiliate program

•posting on discussion boards

•posting comments on blogs

•creating and distributing free ebooks and software

•creating and distributing software utilities

•forming alliances with other business or product owners

•offering product testimonials and endorsements

•distributing a syndicated column

•making your blog or website content available through RSS

The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.

Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.

For example…

If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.

If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whateverpage or pages you’ve chosen to mention within the article and resource box.

If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.

If you start your own affiliate program, you could have hundreds -if not thousands -of people promoting your products or services for you. Along with links back to a page on your main website.

And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.

Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.

Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.

But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.

That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.

How To Read Your Customers Minds Giveaway Rights Ebook

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How To Read Your Customers' Minds Better Than Houdini

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily spend money on things they want than they do on things they need. After all, no one NEEDS an expensive car. Even the cheapest of automobiles will get them where they want to go – yet people WANT the high end cars and they pay dearly for them.

So we know to find needs and wants and to fill them. And we've all been told to do surveys or haunt forums to find out what these needs and wants are. It's very basic advice and if you combine it with some trial and error, it will usually get the job done, at least to a certain degree.

But what if you want a blockbuster smash-it-out-of-the-park product?

Something that you can perhaps retire on?

Then you're going to have to upgrade your methods of product research and product creation. In fact, what you'll need to do is focus on something called Customer Development, and according to Steve Blank, it goes like this:

1. Understand your customers' problems and needs

2. Prove that you have a repeatable sales model (for long term sales and income)

3. Create and drive end user demand (also known as marketing)

4. Building – that is, transition from learning what your customers want to executing on what you've learned.

It's that first step - Understanding your customer's problems and needs – that sets the stage for the other 3 steps and your eventual long term success. And it's also the step most people get wrong.

You probably already have a vision for a new product. You've looked and needs and wants and you've got a solution you want to offer customers. The unseasoned marketer will now create the product and offer it to customers, something you might call the sink or swim method. But since 9 out of 10 products sink using this method, I'm going to suggest you do the following instead:

1. Go talk to the people who you believe are potential users for your product. Your goal is to see if there is a direct match between your product vision and what people want.

2. If you're finding out there isn't a match, you make one of two changes. Either you change your product to what these particular customers do want, or you find a different segment of the market that does want what you are planning to offer.

3. Your goal is to understand the problem your product is addressing. Ask people how they handle this problem now and if they perceive it as being a an important issue for them. Forget yes and no type questions.

Instead, ask open ended questions such as,

“If you could change anything about the way you deal with this problem, what would it be?”

“How do you currently solve this problem?”

“Can you describe the problem in your own words?”

“Have you tried other solutions? What happened?”

“What do you wish you could do to solve this problem?”

“Tell me about the last time you had this problem.”

“How much does this problem cost you?”

NOTE: Don't ask hypothetical questions because they won't be relevant or helpful. Don't ask for features, don't try to convince or sell and don't try to solve their problem. For example, don't ask:

“Do you like this idea?”

“Would you buy this?”

“How much would you pay for this?”

4. Adjust accordingly. You might uncover an even larger, more pressing problem that you can solve for these customers. Don't be afraid to discard a good idea for a great idea. In other words, don't chase after crumbs if turning in another direction will provide a feast.

5. Build, Measure and Learn, but not necessarily in that order. Figure out what you need to learn. For example, will people use your XYZ service if it's free. Then figure out how to measure that. In this case, you can track sign-ups for a beta service you will be introducing. Then you decide what you need to build. And in this case, all you need is a landing page to sign people up, with either a description or a video showing what your service will do.

How To Use Affiliate Newsletters Giveaway Rights Ebook

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How to Use Affiliate Newsletters to Increase Sales

If you've already got your own affiliate program, are you sending out a regular newsletter to your affiliates? The only reason not to is the extra time it takes. But here are the reasons why you do want to send your affiliates a newsletter on a regular basis:

You can address any questions that seem to come up regularly

You can update affiliates on any new policy changes, new tools they can use, etc.

You can update affiliates on new product offerings, new contests, etc.

By staying in touch you stay in their minds, thereby reminding them to promote your products

Here Are Some Tips To Help You Write Great Affiliate Newsletters:

Use subject lines that include keywords to get your emails opened, not just “Monthly Newsletter.” Your subject line should make it clear your newsletter is for affiliates (not consumers) and there is interesting stuff inside.

TIP: Beginning your newsletter with the highest commission paid for the previous week seems to generally work well at both getting the email opened and inspiring affiliates. Another good opener is, “Hello John, we're grateful you promote our products at website.com.” This reminds them of who you are and their connection to you. By the same token, using a salutation such as, “Hi Affiliate Team” provides the same benefit. ñ List your main topics at the beginning of the newsletter so they know what's inside. If you hide some of your topics down below, they won't be viewed by as many affiliates. But if you provide a bullet list and perhaps even hyperlink them to the appropriate areas of the newsletter, affiliates are more likely to find the information they want.

Give your affiliates plenty of advance notice of sales, coupons, codes, discounts they can offer, contests, discontinuations, etc.

Prior to launch, give affiliates your latest product for free so they can tell their traffic about it with authority.

Send your affiliate newsletter weekly, not monthly. Yes, affiliates do prefer to hear from you weekly as long as you have relevant information to share with them.

Unless you're in a high-tech industry, consider using plain old text for your emails. It loads faster on phones, it's less likely to get flagged as spam, and it's actually slightly more likely to get read by the recipient. But if you're in an industry that expects lots of flash such as high-tech, then do use HTML. Also if you want to display your product or your new banner, then of course use HTML. Best bet when you're uncertain? You already know the answer – TEST.

Ask your affiliates what they need to be successful. Don't send them a time robbing 20 minute survey. Instead, point them to your forum where you're asking them what they need, what they think, etc. Or conduct a very short poll. Keep communication on a 2-way street and you'll be astounded at the insights your affiliates sometimes give you. ñ Offer affiliates the chance to be on a special list for “flash” sales. These are sales of significant discounts that don't last long and sometimes come with little warning. Some affiliates who are more reactive will want to know about these and others won't because they prefer to plan their promotions well in advance.

Provide a call to action at the end of the newsletter. What do you want them to do? Call you for more info? Go to your webpage to get the codes for your new banners? Tell them what action they should take. ñ Always test your newsletter before you send it. Check for formatting errors, misspellings, inaccurate information, etc.

Include your contact information in every newsletter.

If you need more info on what to put in your affiliate newsletter, go to Google and search for “affiliate newsletter tutorial” and you'll get some great ideas.

Depending on the network they use, you maybe able to search for your competitor's archive of affiliate newsletters and see what they've done in the past.

TIP: You might also sign up to be an affiliate for your competitor so you can receive their affiliate newsletters as they're sent out. Just an idea ;-)

How to Find New Affiliates (They Might Be Right Under Your Nose!)

If you have your own products, then you know one of your most valuable assets is your affiliate team. And adding another good affiliate is akin to adding money to your bank account.

If you don't yet have your own products, what's taking you so long? It's time to make a name for yourself by creating your own product. And once you do, unless you want to do all the product promotion yourself, you're going to want affiliates. Of course you can always list your product on Clickbank, JVZoo or the Warrior Forum and possibly luck into affiliates there from their stable of many. If your product should catch fire, this can work like a charm.

But if your product doesn't immediately catch fire, or even if it does but you want more affiliates or you're simply running your own affiliate program, here's how to find great affiliates ready to promote your product:

1. Create an optimized page for “your niche/keyword/brand affiliate program” so that your program can be found in Google searches.

2. Add your affiliate program to various affiliate program directories (search Google for “affiliate program directories” and you'll find a huge supply)

3. Join and actively network at the top affiliate forums (again, search Google for “Top affiliate forums,” there are many.

Definitive Autoresponder Frequency Guide Giveaway Rights Ebook

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The Definitive Autoresponder Frequency Guide (Or, “How Often Should You Email Your List???)

Everyone seems to have a slightly different opinion when it comes to how often to email your list. If you email too often - marketers argue – you'll annoy people into unsubscribing. If you don't mail often enough, subscribers forget who you are and you lose money from not mailing more often, etc. Rule #1 – How often you mail is going to depend on a whole host of factors, from which niche you're in, how you got the subscribers in the first place, whether you write friendly emails people love or nails-on-chalkboard emails and so forth.

Rule #2 – Because every case is different, nothing beats testing for finding out exactly how often you should mail to your list.

Rule #3 – That said, we do know from experience that the following autoresponder schedule works well for most marketers. It's based upon what it takes to build a long term positive relationship. Feel free to adjust it according to the results of your own testing.

Stage 1, Day 1 – Brand new subscriber. Send out your friendly welcome/ thank you email that reiterates how smart they are for subscribing and tells them where to pick up any subscriber bonus you offered them.

Continuing in Stage 1 – Begin building tremendous value. Every email in stage 1 should be all about giving value while asking for little in return. For the next 10 to 15 days you'll be sending out 1 email every other day, beginning with Day 2. This means they get the welcome email on Day 1, and the first content rich email on Day 2.

When we say “content rich,” this does not necessarily mean it's a long email. Rather, it gives information that is exceptionally valuable and preferably immediately usable. For example, if you're building a list of copywriting clients, marketers or sales people, telling them about the “I feel” vs “I think” study mentioned elsewhere in this newsletter would provide great value, and it doesn't have to take long to explain.

As always the content of your emails should be strictly tailored to the subject matter they originally joined for. For example, if they joined your list from your video marketing website to get more info about video marketing, don't send them information on pay-per-click unless it somehow relates directly to

video marketing.

Don't sell anything during stage 1 – it's simply too soon.

The ONE exception to the previous statement is if your new list members joined because they purchased your product. In that case you can make offers to your list during this stage. The offers must be directly related to their purchase, and should not be the main focus of your emails. For example, let's say you sell a video marketing product. You send out an email to those buyers with a great video marketing tip, and then in your P.S. you mention a tool that - while not required - would make that tip work even better. In other words, it's a very soft sell. More of a casual mention/ recommendation than anything else.

Stage 2 – Continue building the relationship by providing great content, but slow down the frequency. Let's say you're dating this great guy or gal, seeing each other every other day. Then she or he doesn't call for a couple of days – what happens? You miss them. Building a relationship through email can work the same way.

This stage can last 12 to 21 days, and you can send emails every 3 days. If your list consists of people who have nut purchased from you, tread lightly with the selling. Only use very soft selling technique and continue to provide plenty of great content.

One email in this stage should ask them for feedback. For example, do they want to know more about “x?” How long have they been doing “y?” What's the biggest problem they face in “z?” Ask them to hit reply and give you a quick answer. After all, real relationships are a two way street. And when they do reply, send a quick thank you back to them. Yes, this will take you a minute here and there – it's worth it.

Stage 3 – You probably already know what comes next – continue building the relationship by providing great content. The relationship is becoming established and that's terrific. List members who make it this far are learning they can trust you and hopefully like you.

This stage lasts for about 3 weeks, and you can send an email every 4 to 5 days. And yes, you can do a little more selling here – but again, don't push. Simply suggest and nudge – no poking or prodding.

Stage 4 – This is the stage you've been building towards. Subscribers who are still reading your emails are loyal fans who know you, like you and hopefully trust you. Continue sending emails every 5 to 6 days, and occasionally more often when you really have something to say.

Continue sending great content, and also feel free to send sales messages, too.

Increase Your Opt-ins AND Your Open Rates Now then, since you've read this far, I've got a great trick to share with you. Of course you already offer visitors an incentive to opt-in to your list, right? It's probably an ebook, or it could be a video or recording.

One Tip Would You Give To A New Affiliate Giveaway Rights Ebook

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The Number #1 Tip You’d Give To A New Affiliate

If you want to know anything, ask someone who's already been doing it for awhile. In other words, someone who walks the walk instead of just running their mouth.

So who better to ask what new affiliates should do than seasoned affiliates?

Here are some suggestions from the pros themselves:

Provide lots of value. The key to getting visitors to return to your website time and time again (and buy from you time and time again) is to provide useful content they need and / or want.

So what's “useful?” That depends on the topic. If you've got a website on how to drive web traffic, then naturally giving them lots of great info they can use on how to get more traffic is going to be useful. However, if you run a humor site, then providing content that is genuinely funny might not be “useful” in the traditional sense of the word, but it's what your visitors want. Bottom line: Give them what they want and they'll come back for

(Now where have I heard that before? ;-)

Here's a little trick: Instead of focusing on “making money,” focus on creating value and the money will come.

If you wait until you're ready, you'll be waiting for the rest of your life. Are you still “getting ready” to be an affiliate? Make the decision to just do it. So what if your website isn't perfect or your emails aren't perfect? I'll let you in on a little secret: They never will be, no matter how long you wait.

So just jump in and start swimming – the water's fine!

Do it with passion. You can be an affiliate in ANY niche – so why not choose a niche you're passionate about? It's far more fun to review a product or write a blogpost on a topic you love, rather than one you feel complete and total ambivalence for.

Watch out for the picture in your head. You imagine sending out one email and getting a 50% response rate, or doing one PPC campaign and raking in $10,000. Then it doesn't happen. Then you get discouraged. Then you procrastinate. And pretty soon you're out of the business entirely. Why? Because reality didn't match the picture in your head.

Here's the news: That picture in your head is what you're shooting for – it's not what's going to happen the first day or maybe even the first year out of the gate. Like anything else, you work your way up in affiliate marketing. You get better. Your list gets bigger. Your website gets more traffic. You become more attuned to what works and what flops like a dead mackerel. And one day, you finally match that picture in your head. But it doesn't happen overnight.

Worrying won't change the outcome. You write an email to your list and you worry you're saying the wrong thing, you worry you'll make a stupid typo, you worry no one will open it, you worry no one will buy the product you're promoting, you worry you'll get hate mail or everyone will unsubscribe... etc.

What a colossal waste. I can tell you from experience that worry has never once changed the outcome. Worry is a useless emotion that will drive you bonkers if you let it, so just let it go.

Thinking you're too late. There are affiliates out there making six figures a month – maybe seven figures. You should have jumped on the affiliate wagon 10 years ago, now it's too late. Right?

Wrong. You have to start somewhere and sometime. Right here and right now is absolutely the best place – it always is. And if you think that just because you're starting from scratch, you can't be effective as an affiliate – bear this in mind:

“If you think you are too small or too new to be effective, you have never been in bed with a mosquito.” That's a quote from Betty Reese. Mosquitoes only live for two weeks – guaranteed they don't worry that they're “too late” to bite the bejeebers out of you – they just DO it.

Think of it this way - Those who went before you have laid the ground work for you to be successful.

Comparing yourself. This goes right along with thinking you're “too late.” If you're trying to compare yourself to the mega-watt affiliate who pulls down six figures a month, you're just hurting yourself.

“Comparison is the thief of joy.” -Theodore Roosevelt Knowing and doing are two different things. Getting your first affiliate payment is like getting your driver's license - you've only just begun to become a great affiliate or driver. It's when you're driving your car every day, or getting paid every day, that you'll find you know what you're doing and you're actually DOING it.

Know your partners. Before you sign up with a network or an affiliate program, do your research. See if someone has had a problem with them, if their products are good, if their customer service is stellar, and if they treat their affiliates well.

Focus focus focus. You've got 5 different niches and 7 outstanding ideas and you're going in 12 different directions at once. Know what happens when you pull someone 12 different directions, or even just TWO different directions? They either don't move, or they get pulled off balance.

Build one website at a time. Make it profitable. Work on it some more. Once you have a very firm foundation, then and only then should you consider going in a second direction.

Optimize for ONE search engine. If SEO is your method of traffic generation and you optimize your website for Google, don't get smart and then optimize your website for Yahoo or Bing – you'll get penalized for this by Google. No, it's not fair, but it is fact.

Your Own Money Making Machine Giveaway Rights Ebook

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Your Own Money Making Machine

As you (hopefully) have already discovered, making money online isn't difficult, but it does take some knowledge and the ability to put that knowledge to work.

I'm going to outline a rather simple and straight forward system that I believe anyone can use to make income. It can be scaled up as large as you like, depending on how much time you want to put into it and what you want out of it. And it's easy enough for even new marketers to do.

Mind you, this is not my invention, but rather a system that has been working for many marketers for years. It's not a shiny new bauble – instead, it's a proven method that brings home the paycheck week in and week out – if you put in the time and effort required.

Ready? Let's get started.

1. Choose your niche. I'm going to make it easy for you here by recommending that you choose one of the following 3 niches: Money and finance, health and fitness, or relationships and dating. All three are evergreen and bring in a ton of money.

For purposes of this training, we're going to focus on health, because I believe it's truly the easiest of the 3 niches in which to make money. True, there's plenty of competition, but that won't really be a factor for what we're doing. That's because people who are desperate for a health related solution such as alleviating pain or losing weight are ready to make a purchase now.

Google “most common illnesses” and you'll find acne, allergies, ADHD, arthritis, asthma, back pain, bad breath, bursitis, etc. And that's just a few from the A's and B's. $320 billion is spent on prescription drugs in the U.S. alone each year, and that doesn't include over the counter medications and remedies.

This is a HUGE market full of desperate buyers. So forget selling granny square patterns or children's bedtime stories for now – focus on where the money is.

And if you want to focus on money or relationships, those are always hot, hungry markets as well.

2. Choose a product to sell. This is going to be your OTO after they opt in to your squeeze page. Most people will tell you to create your free report, then create your squeeze page, and then find an OTO to offer after they opt in.

This is good advice. After all, they found your squeeze page, they filled out the form and they pressed the button – they are eager for a solution to their problem! Logically this is the time to offer it to them. But I do things just a bit differently. I find the product I'm going to be promoting as my OTO first. Preferably I also find a second, similar product to use as my back up, in case the owner of the first product pulls it (yes, it happens.) The reason I find the product first is because I want to tailor my squeeze page and my free report to that EXACT topic.

For example, if my OTO is how to cure adult acne, I will write my report on ADULT acne, not teenage acne. But if I had done things the way most people do, I could have had a report on teenage acne and an OTO on adult acne. Sure it's the same problem, but it's two entirely different markets and my conversion rate on the OTO would have been terrible. That's why you want to find the product you're going to be promoting as your OTO first.

What product should you choose? Here are criteria to look for:

ñ Low price – something less than $15 is ideal because it becomes an impulse purchase. And that's exactly what you need here, because you haven't yet established a lot of credibility with your new list member. ñ Excellent product – you've got to buy the product and make sure it really delivers on whatever it promises. This is no time to be selling junk. Actually, there is never a time to be selling junk.

ñ High conversion rate – okay, this is a no-brainer. You want a product that converts really well so that you're making

The ADVANCED ALTERNATIVE to promoting an affiliate product is to create your own product. The drawback is you need to create it or hire someone else to do it for you, either of which takes time. The benefit is you keep 100% of your sales, rather than splitting them with a product owner.

The CHEAT METHOD to creating your own product is of course to use some high grade PLR.

If you are using your own product, here's a trick I like to use: At the top of the sales page, let them know that their free report is on its way to their inbox. This builds consistency and credibility and shows them they're at the right

3. Next you're going to create something to give away to your new niche. Here's the key – you're not going to slap together any old report or re-purpose some PLR. Instead, you're going to create something so awesome, people would PAY YOU to get it. Best of all, you don't need to reinvent the wheel or come up with some brilliant insight to do this. Instead, you're going to let others do the research for you.

Head over to Amazon and search for your niche in the book section. Write down titles that grab your attention. Search inside the books and look at the table of contents. Take notes.

Now do the same with magazines in your niche. Look at the headlines on the magazine covers – these can be a goldmine. You'll need to change them to accommodate your exact niche (and not plagiarize) but that's easy. You want to pay attention to what the hot topics are and what headlines are used to sell those topics.

Newsletter Publications PLR Ebook

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Introduction

If the value of a mailing list is gold, publishing a newsletter would have to fall into the platinum category.

Naturally, you can keep in touch with your mailing list members without a newsletter, but why pass up the opportunity to gain their respect and trust on a regular basis.

If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.

With a newsletter, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do -and you arrive at their inbox -you have their undivided attention.

At least, that’s what you’re hoping for. Their undivided attention.

The first thing you have to do, of course, is develop a newsletter that your readers will be hungry to devour, from top to bottom.

In all honesty, that’s not an easy task. Especially when you consider how many emails the average viewer receives on a daily basis. Competing with tons of junk mail, carefully drafted solo ads by other marketers, and dozens of newsletters that have already been subscribed to can give anyone reason to pause.

In many cases, those types of obstacles have prompted webmasters to not only think twice about having their own newsletter but caused them to decide not to publish one at all. Ever.

But when you calculate the enormous benefit of publishing a newsletter, it’s something that needs to be taken quite seriously. After all, a good deal of revenue is at stake.

•The more people you can contact on a regular basis, the more income you’ll generate.

•The more information and advice you can provide, the more income you’ll generate.

•The more respect and trust you establish between you and your subscribers, the more income you’ll generate.

That’s the good news.

The bad news is how much time and effort is involved in publishing a newsletter. All kidding aside, it’s a lot of work. And you need to be prepared to handle that volume of work before you send out your first issue.

As long as you enter into this decision with your eyes wide open -and with a totally realistic attitude -you can easily manage the burden (or reward, depending onhow you look at things) of a scheduled publication.

Unless you have nothing else to do (which is highly unlikely), don’t choose to send your newsletter every week. Instead, start with one that goes out every other week or possibly once a month.

That way, you’ll have an opportunity to ease into things, get a feel for what you can do in the time that’s available between issues. Then, if everything goes well and you decide to publish more frequently, you can do so without difficulty.

What helps the most ishaving content ready long before your start sending out the newsletter. That gives you a cache of articles, information, and features that can be quickly and easily inserted.
Or, if you don’t include any features that require current dated information, you can create entire issues ahead of time (say three or four months in advance). You can even stockpile content that relates to different areas of your newsletter, like how-to tips, resources, and articles.

If your features do happen to rely on current information -such as reviews of products that have just been released -you can create the majority of the issues ahead of time and then add the final touches just prior to publication.

Either way, it cuts down the amount of pressure you would feel if you had to write everything from scratch within the small time frame that exists from one newsletter issue to the next.

As far as the focus of your newsletter is concerned, only you can decide. Depending on what type of business you’re promoting and the customer audience you‘ll be reaching, you could base your content on tips and advice, in depth topic-related information, or simply a “joke of the week” concept.

You can publish in text, HTML, or online format. Or a combination of all three. But regardless of how or when you publish, you need to make certain you follow the most important success factor…
Above all else, your newsletter must provide interesting and valuable content.

If not, your readership and financial gain will be minimal, or worse, non-existent. If, on the other hand, you can secure the undivided attention of your subscribers, your newsletter (and subsequently your business) will be a resounding success.

Pin Traffic Ninja PLR Ebook

Ebook Sample Content Preview:

Introduction

Have you ever longed for a way to grab more traffic and make more sales? Obviously, the answer is yes! The Internet is a constantly changing universe and with social networking becoming the top way to generate traffic, it’s important to harness it to your advantage.

There is a new website that is making its way to the top of social media and it’s called Pinterest. This massive traffic powerhouse could be the most important tool you have ever discovered.

In fact, many webmasters report that Pinterest is creating more traffic for their websites than YouTube, LinkedIn, and Google+… combined!

If you haven’t jumped on the Pinterest bandwagon, it’s not too late. You can start “pinning” and make your website Pinterest friendly with a few simple steps.

I created this book to help you master Pinterest and leverage it to your advantage. You can easily generate large amounts of high-quality traffic with minimal effort on your part.

So if you are ready to take your website to the next level, sit back, grab some coffee, and let’s get started!

What is Pinterest?

Pinterest is a new way of browsing the Internet. When you create a free account at Pinterest.com, you get a simple organization system to hold all of your great ideas, favorite websites, and important links in one place.

Your Pinterest account gives you virtual “pin boards” where you can “Pin” anything you find interesting on the web. From home designs to favorite recipes to tips for throwing a great baby shower, it’s all on Pinterest.

Not only can you pin your favorite things you find on the web, but you can also browse what other people are pinning. You can follow your favorite Pinners and re-pin anything they like that also interests you.
When you pin an image on Pinterest, it creates a clickable link to the website where the image is located. So if someone pins a photo on your blog or website, every time another Pinterest user clicks it, you get free traffic.

By making sure people pin images from your website on Pinterest on a regular basis, you are guaranteeing a steady stream of traffic for months to come. Pinterest can make an ordinary image go viral in a matter of hours!

So let’s take a look at what Pinterest looks like so you get a better idea of how this works.

Here’s a view of some of my Pinterest boards:

As you can see, I have pin boards for a variety of topics that interest me. Many pinners maintain DOZENS of boards with a variety of interests including business, books, movies and art (just to name a few). No matter what niche you are in, there are undoubtedly pin boards to support it.

Now, here’s the trick. You don't have to maintain a Pinterest account under your actual name. In fact, it would be wise to create boards under a pen name that is relevant to your niche.

As you begin to pin your own website information and other relevant resources, people will follow you. Then each time you pin something new, it is broadcast to everyone you follow on their homepage when they login to Pinterest.

Your pin will also be visible in the “Everything” section

under the category of the board you pin it to. Everyone can see these pins, so even those who don’t follow you will be able to spot them here. The only catch is that you will only get a few seconds of exposure before new pins will appear and push yours out of view.

Here’s a screenshot of what the “Everything” category on Pinterest looks like:

Now the true secret to making Pinterest work for you is to get people to repin the items you are pinning. Basically, you want people to notice what you’re pinning and then click the “repin” option to add it to their boards as well.

Repinning an item is easy. As your mouse hovers over the image, an option appears that allows you to repin it, like it, or post a comment. When you click “repin”, it opens a small window allowing you to select which one of your boards you want to pin the image to. Simple, right?

Then their followers are exposed to it, it appears on the “Everything” board again, and more people repin it. As you can see, it’s a cycle that pushes your content further than any other marketing campaign ever has.

The best part is that it requires very little work on your part. In fact, using Pinterest is a lot of fun!

It’s obvious that Pinterest is a great resource and you need to add it to your arsenal to increase your traffic. So how can you get started?

Signing up is really easy. There are two ways you can go about it. First, you can have a friend invite you to join if they’re already a member. They’ll enter you email address on Pinterest.com and then you will automatically get an invitation to create an account.

Maximize Your Adsense Ctr PLR Ebook

Ebook Sample Content Preview:

Introduction

The purpose of this ebook to is to help you increase your revenue from click-thrus using Google AdSense. Following the steps outlines will help you optimize your websites to give you the best possible moneymaking strategies.

Although I cannot guarantee how much money you will make using Google AdSense, I can tell you that the steps outlined in this document have been tested on over 50 Traffic Equalizer websites and produce excellent hassle-free income each and every day of the week!

For more info on Traffic Equalizer, please visit:

https://www.trafficequalizer.com

Five Keys to Maximizing Revenue With Google AdSense

1. Earn more money with every click but at the same time maintain relevance with the ads displayed on your pages.
2. Have lots of pages that display AdWords.
3. Maximize the number of visitors to your website that view more than one page displaying AdWords.
4. Improve the “click-thru” rate of your website.
5. Increase the traffic to your website.

Steps to Increasing Click-Thrus With Google AdSense

Step 1 – Apply and Comply

Having a website can generate revenue for you twenty-four hours a day, seven days a week. Google AdSense is a free program that has an advertising revenue especially designed to help websites like yours to increase their revenue simply by displaying AdWords ads. You can apply online at:

https://www.google.com/adsense

Apply to Google to have your website reviewed. Each page on your website must be content rich on various topics. These pages should all be centered around a theme which Google will use to target relevant ads to your website.

Once you have applied, Google will require you to reply to an email to confirm that you have actually applied. In about 2 –3 days, Google will inform you of the review of your website and whether or not it has been accepted or rejected.

Google will set up an account for you and provide you with the HTML code you need for displaying ads. Insert the HTML code into the pages on your websites and you can start displaying ads immediately.
Google search and page-ranking technology will search for ads that are relevant to your content pages. This technology matches the primary language of your pages and ads are targeted to your specific geographic location. This means that ads that serve users from Canada, for example, will not be the same ads that appear on your website for users in Australia. This ‘geotargeting’ by Google makes the ads relevant to all the visitors to your website and it also means that you may not see all of the ads that are targeted to your website.

You do not have to be technologically literate to display AdSense ads on your web pages. Google does it all for you. All you have to do is insert the HTML code and maintain the website.

It may take a few hours before the ads do appear on your web pages. At first, you may see public service ads appearing and you do not get paid for these.

If your website is accepted, Google requires you to comply with their program policies:

AdSense accounts cannot be transferred, reassigned or sold in connection with your website.
You can place multiple ads on each page, but these cannot be in common with each other. The content of the page must not obscure the ad and both the ad text and the URL must be visible.
If you are using Alternate Ads, you cannot specify Google as your alternate ads.
AdSense ads cannot be pasted into any software application.
You cannot modify the AdSense ads or serch boxes before pasting them into your web pages.
Affiliate or limited text links are not permitted in areas such as MP3, Video , Newsgroups and Image Results cannot be shown because of copyright laws.
Visitors cannot be required to download a dialler in order to view the content of your website.
You cannot use any incentives to get users to click on any ads.
Ads cannot be used in any unsupported language.
Fraudulent clicks or clicking on your own ads are prohibited.
Your website cannot contain any profanity, prejudicial language, information about hacking, illicit drugs, pornography, gambling or any other material that infringes on the rights of others.
Your website must not contain any broken links and must be easily navigable.
You must respond adequately to requests for support and enquiries made through your website.

Sites that are not accepted by Google AdSense:

About Me Websites

Google does not accept personal websites for its AdSense program. The reason for this is that most personal websites do not have a specific theme and are usually just a random collection of facts about the website’s owner.

Google looks for content-based websites that contain a lot of information about a specific topic. The website has to have a central theme to which all the pages refer.

Disorganized Websites

The websites that are accepted by Google AdSense must be neat and easy for the user to navigate. All the links must work and the website cannot have any typing mistakes. There should not be an excess of colors and each page should have a consistent layout.

Not enough pages

Google prefers acceptable websites to have at least 20 pages. This allows for a significant number of targeted ads to be placed on the website to ensure that both Google and the publisher will make money.

Site is not solid

A website with nothing but links to other websites is not acceptable as a Google AdSense publishing website. You must have enough original content of your own to make your website unique.