Ebook Sample Content Preview:

FINANCIAL FREEDOM!

Now let’s fast forward to a few days (or maybe a few weeks) later. You’ve finished absorbing all the instructions, all the advice, all the steps that will place you in a position to earn unlimited income. You’ve even managed to implement some of the first stages of this moneymaking system. But in the process, some of the “shine” has begun to fade. Although you’re still optimistic, you’re not QUITE as psyched as you were in the very beginning, when the whole money-making scenario was merely a mental image.

You… lounging on the beach of a tropical island. You… sitting behind the wheel of a $200,000 sports car. You… dressed in designer clothes and attending posh exclusive parties of the rich and famous. That’s the kind of pot-of-gold, end-of-the-rainbow lifestyle the guy who wrote the sales copy told you to imagine. And you did, right up until the time you actually started to invest real time and effort, started to “work” toward that vision.

Nonetheless, you still want desperately to see this through to the finish, to prove you’ve got the metal, the right stuff. After all, there’s that pot of gold waiting at the end of this rainbow. And that’s when it hits you. Pot of gold? Isn’t that where the devious (albeit imaginary) leprechaun hid his own fortune?

Whatever commitment you originally had is now replaced with stark reality. There is no pot of gold, no magical mystical means of getting rich. You either inherit a fortune, win the lottery, or rob a bank. That’s it.

Oh sure. Some people strike it rich online (or, at the very least, become financially comfortable). But that’s just a fluke, something that only happens to a fraction of a percentage of all the people who pursue the dream of becoming financially independent via the internet. Right?

Well, yes and no.

While it’s true that only a small percentage of people succeed online, it’s also very true that the opportunity to succeed is available to EVERYONE who makes the attempt. Let me repeat that last statement…

The opportunity to succeed is available to EVERYONE who makes the attempt.

Of course, there’s a very important kicker attached to that statement. You have to know exactly what money-making systems will actually succeed. And yes, regardless of what some might have you believe, there ARE in fact several ways in which the average person can become financially successful online.

Are any of them attached to some sort of “free ride”? You know, where you put some genius system in place and money just automatically starts jamming your bank account?

Sorry to burst your bubble - to finally dispel what so many have promised you time and time again - but there is no method that even comes close. Instead, each and every solid money making system requires that a certain degree of time and effort be invested. Some more than others, but required investment nevertheless.

Now, before you get all frustrated and disappointed, be assured that the method you’re about to learn is one that requires the least amount of time and effort. AND, once the system is in place, it basically runs itself. Not entirely, of course. But enough that only a few hours (or less) will be required for weekly maintenance.

In other words, you do a small amount of work to get things set up, to get the system rolling, and then simply put in the minimal amount of time it takes to keep the whole operation running smoothly and productively.

Of course, once you experience that first burst of income, there’s no way you’ll want to simply “coast” along. Most likely, you’ll dig in your heels and keep duplicating that same system, over and over again, developing multiple streams of income.

And the good news is, once you become comfortable with the process, each new money-making system is a piece of cake. Merely a process of repeating what you’ve previously done. And naturally, the more times you repeat the process, the more money you’ll make. So what exactly IS this solid money-making system?

You’re probably on the edge of your seat, expecting some sort of complicated, secretive James Bond answer that only a handful of savvy internet marketing experts know about. If that’s what you think, you’re half right.

The truth is, savvy (and wealthy) internet marketing experts not only know about this, they’ve been doing it for years. That’s right. While everyone else is out there chasing their own tail, jumping on each and every get-rich scheme that comes down the internet pike, a select group of marketers have been slowly - almost doggedly - developing one money-making system after the other.

Year after year, they continue to bring in substantial income. And unlike other methods, theirs will never fall apart or become obsolete or be replaced by some “better” system. Why? Because their method IS the better system. Always was, always will be.

Granted, there are new twists being added all the time - no different than keeping up with the latest trends, technology, and customer demands. But the system itself? That’s rock solid… regardless of what the search engines do or don’t do, regardless of how many new or “popular” money-making ideas come and go. This system has the ultimate staying power.

On top of that, the system you’re about to learn isn’t complicated. Nor is it secretive. At least, the overall concept isn’t some deep dark secret known only to a few chosen marketers. What IS important are the components that make up the system.

Do it right and you’ll be generating income for as long as you want. Get it wrong - take a few shortcuts or leave out key ingredients - and you can toss any chance of financial freedom right out the window. But let’s not even consider any such negative concepts. You wouldn’t even be here if you weren’t serious. So let’s get serious, shall we? Let’s get right down to the nuts and bolts of the only money-making system you’ll ever need!

Profit Equalizer Overview

The true power of the internet lies in one’s ability to connect with millions of people all over the world. That means there is no limit to the number of eyes that will see your product, your business, your offer.

Basically, the internet provides a playing field that is equal to all participants. Anyone who comes online has the same advantage, the same possibilities, the same avenues.

What’s not equal is how people operate online. Some choose physical products, others choose services, and still others get into money-making systems like multi-level marketing (MLM) and affiliate programs. And although any one of them can generate a good deal of income, they offer the average person very little chance of being financially successful.

Of course, the majority of people who come online in hopes of generating great wealth from the comfort of their home don’t have a clue what’s really involved. And the fact that the internet is a vast breeding ground for misinformation doesn’t help either.

Everywhere you turn, someone is hawking a get-rich-quick scheme. Or some method of taking shortcuts to the online treasure chest (in this case, the treasure chest is financial success). The truth is, there are no shortcuts. And the only person who can get rich quick is the person selling the get-rich-quick scheme.

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Introduction

You’re most likely reading this e-book because you’re looking for a simple and actionable strategy for making money with private labeling on Amazon.

Maybe you’ve already had some success selling on Amazon before and you’d like to expand into private labeling, so you can increase your ROI.

Or maybe you’re brand new to selling online, and heard somewhere how lucrative private labeling can be.

Either way, you made a wise decision purchasing a copy of this e-book and it will help you greatly!

Regardless of your experience and where you’re currently at in your online marketing career, this e-book will show you one of the easiest methods for breaking into private labeling and turning it into a full-time income

Here’s what you’re going to learn:

1. How to find the most lucrative target market for your product.

2. How to easily find and choose the perfect product to offer customers.

3. How to make sure a product will be profitable.

4. How to dominate your niche and earn big bucks from it month after month.

5. How to make your product stand out from the competition.

6. How to easily find a reputable supplier for your private label product.

7. How to scale this model into a long-term self-sustaining business.

Sound good? Great! We’ll get started in just a minute. But first, if you’re new to private labeling and/or Amazon FBA, here’s a brief introduction for both.

Note: If you’re already familiar with each, feel free to skip this section and move on to Step #1: Research Your Target Market

What is Private Labeling?

Private label products are product (or services) sold by one company but created by another company. They cover a wide range of consumer goods and services – from web hosting, books, software and consumer goods. The list is virtually endless.

You see private labeling in practice every time you visit a grocery store. For instance, Kroger sells its own name brand products (usually at discounted prices). But Kroger doesn’t manufacturer these products. The company purchases the products from smaller manufacturers and sells them as its own.

For you, private labeling will mean finding a specific, in-demand product, finding a supplier for that specific product, and selling it as your own product with your logo and branding.

(If you’re in the dark at the moment, don’t worry… we’ll cover it all in this e-book.)

What is Amazon FBA?

Amazon FBA stands for ‘Fulfilled by Amazon.’ It’s a program created by Amazon that allows merchants who sell products through its website to ship their products in bulk to one of Amazon’s many fulfillment centers located across the country.

This saves you time from having to manually manage your product inventory and ship out each individual product as it is sold. You send your products to one of Amazon’s designated facilities and they’ll handle the fulfillment of the products for you, which is a HUGE time-saver.

One other primary advantage of Amazon’s FBA program is that all Amazon Prime customers will be able to receive free shipping on any products they order from you.

While we don’t go too in-depth on Amazon FBA in this e-book, I will share with you a couple of resources throughout that will give you everything you need to get your account set up and operational.

Now that you’re up to speed on private labeling and Amazon FBA, it’s time to show you how to capitalize on this incredible income machine in the simplest and easiest manner possible.

Let’s get started!

Step #1: Find And Research Your Target Market

There are typically three criteria people use when trying to find a product to sell on Amazon:

1. Use Amazon’s Best Sellers List to find products to

2. Only offer low-priced products that customers tend to buy on impulse ($10 generally being the minimum)

3. Only offer products in the most popular niches.

All three of the above suggestions couldn’t be more wrong. And they’re the reason why so many people get frustrated and give

Let’s address each before we move

1) Use Amazon’s Best Sellers List to find products to sell.

Do this only if you want to target products that are oversaturated and extremely difficult to compete with.

While you can still want to use the Best Sellers List as a starting point for your research, you want to be sure to drill down much deeper into sub-categories to find less competitive money-making products.
In my opinion, it’s best to choose products with an Amazon Best Sellers Rank of 500 – 5,000. You may even want to go a little higher up to around 10,000.

2) Only offer low-priced, “impulse” products.

The myth behind this claim is that the lower the price of the product, the more likely a consumer is going to purchase it without giving it any real thought. As a result, you’ll sell more units and make more money.

While lower-priced products are bought more often on impulse, that doesn’t mean they’re the most profitable. There’s a thing called profit margin that comes into play that many people don’t grasp. More expensive products can be just as lucrative (if not more lucrative) than those smaller ticket products.

3) Only offer products in the most popular niches.

This is just flat-out bad advice. Any product category on Amazon, as long as it’s not restricted or prohibited to FBA sellers, can be profitable. It’s been proven time and time again.

The question remains…

How should you go about the process of finding a market to target and a product to offer within that market?

It all starts with asking your self a series of questions…

Remember: The following questions are meant to generate potential market and product ideas only. You’re not making a selection, yet. Make sure you jot down all of your answers and any ideas that come to mind throughout this process.

I recommend starting a journal that will contain everything your produce from using this e-book. Label it ‘My Private Label Gold Rush Journal’.

Question #1: What are my passions in life?

The online marketing community is split on this one. Some say you must follow your passion, and others say it doesn’t matter.

I think both sides are correct to a degree when it comes to actual marketing. Just because you’re not passionate about something, doesn’t automatically mean you shouldn’t market it.

But in terms of product idea generation, listing your life’s passions is almost always the best place to start.

So what are your biggest passions? What are your most favorite hobbies? What gets you excited? What keeps you up at night thinking about it?

Write down your passions. As you do so, write down any potential product ideas that come to mind. There’s no time limit. Write until the ideas stop flowing.

Question #2: What can I build a successful brand around?

Now forget about your passions for a minute. Instead, turn your attention towards markets that you could see yourself building a brand around.

Which niches could you see yourself being an authority in? Which niches are other lesser known brands selling in? Which niches might you already be knowledgeable in?

Again, write down any markets and accompanying products that come to mind.

Question #3: What are my friends and family already buying on Amazon?

What have you bought from Amazon in the last month? What have your friends bought? Your family? Your coworkers and acquaintances?

If you don’t know, then ask them. Let them know your plans to start a private label business and that their input will be immensely valuable. Most people will not have a problem telling you what they’ve purchased recently and this Intel can be extremely valuable.

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Introduction

One of the most effective marketing techniques is pay per click advertising. And the most beneficial aspect of this type of marketing is the fact that you don’t need to pay a set fee. Instead you pay for each occasion someone clicks on your ad.

To narrow it down even farther, you choose specific keywords and then bid for placement of your ads for those particular keywords. That way, your advertising is highly targeted, limited to only those individuals who are actively and deliberately using those precise search terms.

In other words, you have the ability to reach people who are already interested in your specific offer or product.

By doing it this way, you have a great deal of control over your buying public and the amount of money you pay for advertising. The only downside, of course, is the fact that over-spending can take place much too easily.

In order to combat that possibility, you need to make certain you place ads that possess two key elements…

1. They attract qualified prospects and not random viewers.

2. They’re based on keywords that are directly related to what you’re offering.

Naturally, there’s more to it than that. But those two elements alone will help prevent you from over-spending.

As long as you establish a budget - and stick rigidly to that budget - you can relax and concentrate on things like improving your pay per click ads and expanding your advertising reach. A good solid pay per click campaign is worth its weight in gold, not just in revenue but with regard to the overall benefits.

First and foremost, initiating pay per click campaigns will enable you to drive an unlimited volume of targeted traffic. And, you can do it from the moment your ad gets published.

Compare that to other advertising or traffic generating methods. With basic “organic” SEO, for example, you would have to wait until the search engine spiders crawled your website and then hope your income-producing pages ultimately get listed.

Although organic SEO is highly profitable, it can take a considerable amount of time before you experience enough targeted traffic to make it financially worthwhile. With pay per click, you have the potential to bring in revenue within hours of launching your campaign.

Another advantage is the ability to benefit from highly competitive search phrases. If you were simply waiting for traffic to arrive through the usual search engine tactics, you would most likely avoid those types of keywords.

With pay per click, you merely have to bid higher than most of your competitors. Having done that, you’ll automatically begin to benefit from any and all traffic associated with any given search phrase.

Additional benefits are tracking and testing. In order to accurately determine the return on your investment (ROI), you need the power to track all your ad campaigns.

You also need the ability to test any and all pay per click ads. Instead of diving head first, you can run minimal campaigns just to see whether or not they have the potential to be financially successful.

Of course, with all pay per click ad campaigns, it always comes down to how much money is being spent versus how much income is being generated. And that’s the major pitfall.

Implementing solid organic SEO tactics, you can be rewarded with months or even years of targeted traffic. And all without spending a dime. Pay per click traffic, however, will only work as long as you continue funding your campaigns.

Truth be told, this type of advertising can be a blessing or a curse. If you do it right, you can generate a substantial amount of income from each and every ad you place.

On the other hand, if you fail to put together a good solid campaign, you could be literally throwing a great deal of money away.

Like any other form of paid marketing system, you have to ease into it. There are just too many variables not to. Try it. Kick the tires. Take it for a test run. Then, if all goes well, you can expand your advertising efforts.

Making The Most Of PPC

The very first thing you should do - even before you plan your pay per click campaigns - is establish exactly who your target audience

For example…

· Is there a specific age group you need to reach? · Is gender a major factor? · Is their family status relevant? · Is their income level important? · Is their education level important?

Overall, you need to choose the type of people who can most benefit from whatever product or service you’re offering.

You also need to zero in on those individuals who will be most receptive, people who have a specific problem or need that you or your product can satisfy.

Without this type of information, you’ll get off to a very rocky start, one that could cost you a great deal of money.

Adversely, if you know exactly who you want your advertising to be geared toward, choosing the right keywords will be a much easier task. Plus, your campaigns will be much more effective. Your goal is to select keywords (search phrases) that form a direct connection between your product or offer and the people who are interested in that particular product or offer.

Basically, you need to determine your own expectations and then choose keywords that will attract the individuals who can fulfill those expectations.

Keyword Strategy

Following are the key aspects of developing a cost-effective pay per click keyword strategy.

1. Above all else, you need to determine exactly how much you can afford to bid on any given keyword. In order to do that, you need to first calculate how much an individual visitor to your website is worth.

2. It’s not necessary to be in the number one position in order to experience a financially successful campaign. Anywhere in the top three would be exceptional, but even having your ad appear in the top ten would deliver good income results in most instances.

3. In many instances, you can get substantial benefit from bidding on commonly misspelled keywords or lower priced variations. Rather than pay several dollars per click - as you would for the most popular and competitive keywords - you could be spending as little as a nickel per click for similar and misspelled keywords.

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Introduction

Have you ever longed for a way to grab more traffic and make more sales? Obviously, the answer is yes! The Internet is a constantly changing universe and with social networking becoming the top way to generate traffic, it’s important to harness it to your advantage.

There is a new website that is making its way to the top of social media and it’s called Pinterest. This massive traffic powerhouse could be the most important tool you have ever discovered.

In fact, many webmasters report that Pinterest is creating more traffic for their websites than YouTube, LinkedIn, and Google+… combined!

If you haven’t jumped on the Pinterest bandwagon, it’s not too late. You can start “pinning” and make your website Pinterest friendly with a few simple steps.

I created this book to help you master Pinterest and leverage it to your advantage. You can easily generate large amounts of high-quality traffic with minimal effort on your part.

So if you are ready to take your website to the next level, sit back, grab some coffee, and let’s get started!

What is Pinterest?

Pinterest is a new way of browsing the Internet. When you create a free account at Pinterest.com, you get a simple organization system to hold all of your great ideas, favorite websites, and important links in one place.

Your Pinterest account gives you virtual “pin boards” where you can “Pin” anything you find interesting on the web. From home designs to favorite recipes to tips for throwing a great baby shower, it’s all on Pinterest. Not only can you pin your favorite things you find on the web, but you can also browse what other people are pinning. You can follow your favorite Pinners and re-pin anything they like that also interests you.

When you pin an image on Pinterest, it creates a clickable link to the website where the image is located. So if someone pins a photo on your blog or website, every time another Pinterest user clicks it, you get free traffic.

By making sure people pin images from your website on Pinterest on a regular basis, you are guaranteeing a steady stream of traffic for months to come. Pinterest can make an ordinary image go viral in a matter of hours!

So let’s take a look at what Pinterest looks like so you get a better idea of how this works.

Here’s a view of some of my Pinterest boards:

As you can see, I have pin boards for a variety of topics that interest me. Many pinners maintain DOZENS of boards with a variety of interests including business, books, movies and art (just to name a few). No matter what niche you are in, there are undoubtedly pin boards to support it. Now, here’s the trick. You don't have to maintain a Pinterest account under your actual name. In fact, it would be wise to create boards under a pen name that is relevant to your niche.

As you begin to pin your own website information and other relevant resources, people will follow you. Then each time you pin something new, it is broadcast to everyone you follow on their homepage when they login to Pinterest. Your pin will also be visible in the “Everything” section under the category of the board you pin it to. Everyone can see these pins, so even those who don’t follow you will be able to spot them here. The only catch is that you will only get a few seconds of exposure before new pins will appear and push yours out of view.

Here’s a screenshot of what the “Everything” category on Pinterest looks like:

Now the true secret to making Pinterest work for you is to get people to repin the items you are pinning. Basically, you want people to notice what you’re pinning and then click the “repin” option to add it to their boards as well. Repinning an item is easy. As your mouse hovers over the image, an option appears that allows you to repin it, like it, or post a comment. When you click “repin”, it opens a small window allowing you to select which one of your boards you want to pin the image to. Simple, right? Then their followers are exposed to it, it appears on the “Everything” board again, and more people repin it. As you can see, it’s a cycle that pushes your content further than any other marketing campaign ever has.

The best part is that it requires very little work on your part. In fact, using Pinterest is a lot of fun!

It’s obvious that Pinterest is a great resource and you need to add it to your arsenal to increase your traffic. So how can you get started?

Signing up is really easy. There are two ways you can go about it. First, you can have a friend invite you to join if they’re already a member. They’ll enter you email address on Pinterest.com and then you will automatically get an invitation to create an account.

If you don’t have friends using Pinterest (which is highly unlikely!), you can request an invitation on the website. It only takes a second to request an invitation and you will probably get a response within a day or two, inviting you to complete your sign up.

Prepare Your Site for Pins!

Ebook Sample Content Preview:

Maximize YOUR AdSense CTR

Introduction

The purpose of this ebook to is to help you increase your revenue from click-thrus using Google AdSense. Following the steps outlines will help you optimize your websites to give you the best possible moneymaking strategies.

Although I cannot guarantee how much money you will make using Google AdSense, I can tell you that the steps outlined in this document have been tested on over 50 Traffic Equalizer websites and produce excellent hassle-free income each and every day of the week!

For more info on Traffic Equalizer, please visit: https://www.trafficequalizer.com

Five Keys to Maximizing Revenue With Google AdSense

1. Earn more money with every click but at the same time maintain relevance with the ads displayed on your pages.

2. Have lots of pages that display AdWords.

3. Maximize the number of visitors to your website that view more than one page displaying AdWords.

4. Improve the “click-thru” rate of your website.

5. Increase the traffic to your website.

Steps to Increasing Click-Thrus With Google AdSense

Step 1 – Apply and Comply

Having a website can generate revenue for you twenty-four hours a day, seven days a week. Google AdSense is a free program that has an advertising revenue especially designed to help websites like yours to increase their revenue simply by displaying AdWords ads.

You can apply online at: https://www.google.com/adsense

Apply to Google to have your website reviewed. Each page on your website must be content rich on various topics. These pages should all be centered around a theme which Google will use to target relevant ads to your website.

Once you have applied, Google will require you to reply to an email to confirm that you have actually applied. In about 2 –3 days, Google will inform you of the review of your website and whether or not it has been accepted or rejected.

Google will set up an account for you and provide you with the HTML code you need for displaying ads. Insert the HTML code into the pages on your websites and you can start displaying ads immediately.

Google search and page-ranking technology will search for ads that are relevant to your content pages. This technology matches the primary language of your pages and ads are targeted to your specific geographic location. This means that ads that serve users from Canada, for example, will not be the same ads that appear on your website for users in Australia. This ‘geotargeting’ by Google makes the ads relevant to all the visitors to your website and it also means that you may not see all of the ads that are targeted to your website. You do not have to be technologically literate to display AdSense ads on your web pages. Google does it all for you. All you have to do is insert the HTML code and maintain the website.

It may take a few hours before the ads do appear on your web pages. At first, you may see public service ads appearing and you do not get paid for these.

If your website is accepted, Google requires you to comply with their program policies:

• AdSense accounts cannot be transferred, reassigned or sold in connection with your website.

• You can place multiple ads on each page, but these cannot be in common with each other. The content of the page must not obscure the ad and both the ad text and the URL must be visible.

• If you are using Alternate Ads, you cannot specify Google as your alternate ads.

• AdSense ads cannot be pasted into any software application.

• You cannot modify the AdSense ads or serch boxes before pasting them into your web pages.

• Affiliate or limited text links are not permitted in areas such as MP3, Video , Newsgroups and Image Results cannot be shown because of copyright

• Visitors cannot be required to download a dialler in order to view the content of your website.

• You cannot use any incentives to get users to click on any ads.

• Ads cannot be used in any unsupported language.

• Fraudulent clicks or clicking on your own ads are prohibited.

• Your website cannot contain any profanity, prejudicial language, information about hacking, illicit drugs, pornography, gambling or any other material that infringes on the rights of others.

• Your website must not contain any broken links and must be easily navigable.

• You must respond adequately to requests for support and enquiries made through your website.

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Introduction

Everyone will tell you… the gold is in the list.

And the reason is simple. Once you have a mailing list, you automatically have your own personal cache of people you can pitch products to.

· Have you created a blockbuster ebook or developed some innovative software program? Blast an email to everyone on your mailing list.

· Have you found a hot membership website that pays a sizable affiliate commission? Blast an email to everyone on your mailing list.

· Have you launched another website and you’re looking for immediate viewer traffic? Blast an email to everyone on your mailing list.

Of course, the bigger and more targeted the list, the better the results. And the result you’re ultimately shooting for is more revenue.

Not that you’re going to use your mailing list as a permanent and exclusive sales machine. That would be deadly.

What you have to do is keep a fair balance between sales pitches and quality information… If you send out too many blatant “buy this now” messages, you’ll lose the trust and support of your mailing list members.

If you send out too much free information over an extended period of time, you might just alienate your mailing list members when you do finally pitch any type of product to them.

That’s where balance comes into play. You need to supply them with quality information and advice for free. But you also need to incorporate promotion messages that are related to that information.

For example…

Let’s say your business is based on SEO information and products. In one of your mailings, you’re explaining how to get the most benefit out of Google Adwords.

And in the midst of all that free information and advice, you let them know about this great software program that can increase their advertising profit margin… Adword Analyzer ( https://www.adwordanalyzer.com ).

Or maybe the information you’re providing is based on different methods of generating website traffic. That would be the perfect opportunity to mention a product like Traffic Equalizer ( https://www.trafficequalizer.com ).

Overall, it’s much more effective to include your sales pitch either within or associated with any free advice or information. It’s the soft-sell approach that most customers find much less offensive.

But since the whole point of having a private mailing list is to enjoy the benefit of sending messages to an eager and receptive audience (and do it whenever you want), there will also be numerous occasions when you’re simply promoting something. Without including any free information or advice.

And therein lies the gold.

Once you’ve established a solid and trustworthy relationship with your list members, you can pretty much call any shots you want or need.

As long as you maintain a comfortable balance between sales pitch and extended periods of no promotion whatsoever, you’ll always have the ability to generate almost immediate volumes of revenue.

Of course, the first priority is to start building that mailing list. But not just any mailing list. You want - and need - only those individuals who fall into the following two categories…

1. They have a strong interest in your particular niche or market.

2. They are anxious and willing to receive promotional messages from you.

The first one is a no-brainer. If the people on your list have little or no interest in whatever niche or topic your business is based on, there’s little or no chance you’ll ever get them to buy anything. The second category comes down to two different aspects…

First, you want your entire list to be totally and completely opt-in. In other words, every member has joined your list simply and solely because they want to be on it.

Second, you want to make certain each person who signs up for your mailing list knows that they will be receiving promotional messages, and not just free advice and information.

And you want them to know this before they sign up. That alone will minimize the number of disgruntled list members, mainly because they know exactly what to expect right from the start. No surprises down the road.

Anything and everything you can do to prevent someone from accusing you of sending them spam is worth the investment.

If you fully, completely, and honestly inform potential list members of the exact nature of your messages, you’ll satisfy half the requirement of gaining a good quality list. The other half is the opt-in factor.

Rather than assume someone wanted to sign up for your mailing list, it’s important that you make them confirm their decision. That way, there’s no chance someone else filled in their name and email address, without their knowledge or approval.

Always remember…

The gold might be in the list. But without the benefit of quality list members, that gold will be extremely hard to come by. No matter how many killer sales pitches or how much free information you send them.

Do it right the first time and you’ll have your very own virtual gold mine.

Building A Profitable Opt-In Mailing List

The operative word here is profitable. After all, there’s not much good in owning a mailing list if it doesn’t generate income.

And the first step in building a profitable mailing list lies within the tools of the trade. In this particular instance, that would be the method by which you capture names and email address.

Since we’re talking about profitable lists, let’s eliminate the usual bare-bones method right away.

That would be the method by which you slap a form on your website where people can input their name and email address. You receive their information via email notification and then manually add them to whatever program you plan to use in order to send out messages.

When it comes to online business, automation is and always will be an important ingredient. The more tasks you can set on auto-pilot, the more time you’ll have available to invest in promotion and marketing.

Using automation for mailing lists is even more beneficial. A good system can easily subscribe and unsubscribe names and email addresses, organize and keep track of numerous independent lists, and send out messages at specific and assigned intervals (aka autoresponder messages). Although you might be tempted to use a system that merely captures and manages names and email addresses, don’t. Whether you plan to implement autoresponder messages right from the start or not, it’s an extremely important aspect of generating income.

Without follow-up capability, you’re leaving a good deal of potential revenue behind. Not everyone will purchase from you right away. In fact, a very small percentage of viewers will buy something the first time around.

The whole purpose of gathering names and email addresses is to have a database of people you can send information and promote offers to. Being able to keep in touch with those same people through autoresponder provides even more benefit.

So make certain you choose a system that can easily and effectively handle all your mailing list needs and ongoing maintenance. And that definitely includes unlimited autoresponder capability.

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Introduction

If the value of a mailing list is gold, publishing a newsletter would have to fall into the platinum category.

Naturally, you can keep in touch with your mailing list members without a newsletter, but why pass up the opportunity to gain their respect and trust on a regular basis.

If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.

With a newsletter, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do - and you arrive at their inbox - you have their undivided attention.

At least, that’s what you’re hoping for. Their undivided attention.

The first thing you have to do, of course, is develop a newsletter that your readers will be hungry to devour, from top to bottom.

In all honesty, that’s not an easy task. Especially when you consider how many emails the average viewer receives on a daily basis. Competing with tons of junk mail, carefully drafted solo ads by other marketers, and dozens of newsletters that have already been subscribed to can give anyone reason to pause.

In many cases, those types of obstacles have prompted webmasters to not only think twice about having their own newsletter but caused them to decide not to publish one at all. Ever.

But when you calculate the enormous benefit of publishing a newsletter, it’s something that needs to be taken quite seriously. After all, a good deal of revenue is at stake.

• The more people you can contact on a regular basis, the more income you’ll generate.

• The more information and advice you can provide, the more income you’ll generate.

• The more respect and trust you establish between you and your subscribers, the more income you’ll generate.

That’s the good news.

The bad news is how much time and effort is involved in publishing a newsletter. All kidding aside, it’s a lot of work. And you need to be prepared to handle that volume of work before you send out your first issue.

As long as you enter into this decision with your eyes wide open - and with a totally realistic attitude - you can easily manage the burden (or reward, depending on how you look at things) of a scheduled publication.

Unless you have nothing else to do (which is highly unlikely), don’t choose to send your newsletter every week. Instead, start with one that goes out every other week or possibly once a month.

That way, you’ll have an opportunity to ease into things, get a feel for what you can do in the time that’s available between issues. Then, if everything goes well and you decide to publish more frequently, you can do so without difficulty.

What helps the most is having content ready long before your start sending out the newsletter.

That gives you a cache of articles, information, and features that can be quickly and easily inserted.

Or, if you don’t include any features that require current dated information, you can create entire issues ahead of time (say three or four months in advance). You can even stockpile content that relates to different areas of your newsletter, like how-to tips, resources, and articles.

If your features do happen to rely on current information - such as reviews of products that have just been released - you can create the majority of the issues ahead of time and then add the final touches just prior to publication.

Either way, it cuts down the amount of pressure you would feel if you had to write everything from scratch within the small time frame that exists from one newsletter issue to the next.

As far as the focus of your newsletter is concerned, only you can decide. Depending on what type of business you’re promoting and the customer audience you‘ll be reaching, you could base your content on tips and advice, in depth topic-related information, or simply a “joke of the week” concept.

You can publish in text, HTML, or online format. Or a combination of all three. But regardless of how or when you publish, you need to make certain you follow the most important success factor…

Above all else, your newsletter must provide interesting and valuable content.

If not, your readership and financial gain will be minimal, or worse, non-existent. If, on the other hand, you can secure the undivided attention of your subscribers, your newsletter (and subsequently your business) will be a resounding success.