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Content Management Systems PLR Ebook

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Money-Making…

Content Management Systems

Introduction

Regardless of the type of website you‘re working with, one thing is constant… you’ll always need to provide some sort of content.

With a sales letter site, where you’re specifically promoting one particular product, your focus will be entirely on causing the viewer to ultimately make that purchase. In that case, killer sales copy is the only content required.

Content driven websites are a whole different story. The task is and always will be to provide ongoing relevant information. At the same time, of course, you’ll be building the size of the website by creating additional subject-relevant (and hopefully keyword-rich) pages.

Then there’s the Adsense website. Although it’s primary purpose is to gain revenue from targeted Google ads, content will always be a major factor in generating viewer traffic. Not just from the start but as a continuing process whereby additional traffic and revenue are achieved.

For the most part, there are three specific categories of content… sales copy, articles, and RSS feeds.

Sales Copy

In order to gain sales copy, you have three options:

1. Hire a professional copywriter.

2. Use sales letter creation software.

3. Write the sales copy yourself from scratch.

Option # 1:

Hire A Professional

When it comes to hiring a professional copywriter, you have two choices (that’s assuming you don‘t already know a dependable and qualified copywriter). You can randomly locate someone through the search engines or use a private service such as Elance (https://www.elance.com). If you plan to go the latter route, you need to be very cautious. These types of services are generally a viable source for locating programmers, but not necessarily for projects that require good language skills.

That’s not to say you can’t find quality copywriters at places like Elance. You can. It’s just that the majority of members will be located in countries where the English language is secondary.

Whether you locate a qualified copywriter through independent search or through a service like Elance, here is what you need to consider in order to get your money‘s worth:

•Make certain you can see other sales copy they’ve written. Ideally, you want to review content that is similar to what you’ll be needing.

•It’s important that you have the option of actually discussing your project with them. If they can’t (or won‘t) talk to you over the phone, cross them off your list.

Option # 2:

Sales Letter Creator

Using sales letter creation software can be a great asset. That is, assuming you’re willing to adjust and fine-tune the final results. In other words, you use the software to create the overall sales content, then go back and manually tweak, refine, and improve what the software initially provides.

While it’s true that sales letter creation software can do a pretty decent job of writing a basic sales letter, it’s not necessarily a good idea to publish the results “as is”. That’s because the results are somewhat generic, at least with respect to the overall nature of the content. You fill in a few blanks, providing specific data about your particular product. Based on that information, a “finished” sales letter is then created.

Although this is an effective system for generating sales letters, it also has the ability to produce content that might seem rather cookie-cutter in nature. Of course, that’s the benefit of this type of software as well.

There’s a specific and proven sales letter formula that works most effectively. And that’s what the software program does. Using information you supply, it shapes your sales letter using that formula as the basic foundation.

One of the best products for accomplishing this kind of shortcut method of sales copy writing is the Sales Letter Creator ( https://www.salesletterscreator.com ).

Of course, no matter how good this type of software is, it’s still a sound idea to perform at least a minimal amount of rewrite to polish and refine the content. And in order to do that, you’ll need basic sales writing skills.

Blogging Your Way To Success PLR Ebook

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How To Make Enough Money Every Month

So You Can Finally Quit Your Day Job

Let’s get something straight right from the start…

It’s not about making money. It’s about making money over an extended period of time.

Think about it… which would you rather achieve?

Option #1

Having invested a good deal of time and energy, you generate a fistful of cash in random chunks that could disappear at any time.

Option #2

Having invested a good deal of time and energy, you generate a substantial amount of cash that continues to flow on a regular basis for years to come.

Granted, anyone in their right mind would choose an imaginary third option. That is, to have a big wag of cash simply drop into their lap. You know, win the lottery, inherit a family fortune, that sort of thing.
It’s the kind of financial windfall event that gives you the opportunity to bypass any form of time and energy investment and fall directly into the lifestyle of the filthy-rich.

But since we’re talking about the real world here - and have to assume the average person is never going to experience some Hollywood rags-to-riches wealth benefit - there are only two other viable possibilities… Option #1 or Option #2.

So which one would you choose?

The first option has the capability of generating a lot of money. It’s not guaranteed, mind you. But it does allow for a sizeable chunk of cash to manifest itself in the shortest period of time.

What you do is create a vast number of websites that are based on specific niche markets (for example, pets, health, fitness, finance, sports, real estate, gaming).

You generate a list of keywords that are related to whatever topic (or topics) you’ve chosen, terms that are actively and generously searched for each month.

Then, you use a software program to mass-create web pages for each of those keywords. And within the pages, you include one or more blocks of Google Adsense ads (https://www.google.com/adsense/).
The more keywords, the more pages, the more activity you’ll gain from search engine traffic. The more traffic you gain, the more people will click on the Adsense ads.

And of course, the more clicks you receive, the more money you’ll make.

At least, that’s the overall plan. And since the ultimate goal is to generate as much money as possible, as quickly as possible, you work entirely on a quantity level.

In other words, page volume is your key to financial success.

As long as all those pages are optimized for individual keywords - and they carry a certain amount of keyword-related content - you’ve got a fairly good shot at getting them indexed in the search engines. If that’s the case, gaining a considerable amount of traffic through those search engines won’t be difficult.

So let’s assume you put up twenty topic-oriented websites, each of them loaded with hundreds (if not thousands) of keyword pages. Let’s also assume that these websites collectively result in a very high number of clicks on Adsense ads.

In no time at all, you would have reached a substantial monthly income. Which is exactly what you had in mind, the reason why you invested all that time and energy researching topics, evaluating competition, collecting keywords, and creating and publishing all those web pages.

The only problem is, even if you do manage to hit some high-dollar figure, that same income could be wiped out with no warning whatsoever.

Basically, you could check your Adsense statistics one month and see a whopping five figures. The next month, maybe half or even a third of that amount. And the following month? Nothing, nada, zip, zilch… zero income.

All those keyword pages you used in order to get tons of traffic from search engines? They’ve been de-indexed. Which means any and all of your money-making potential that was associated with them has completely disappeared.

So what do you do next? You start over from scratch. You research additional topics, check out the level of competition, generate more keyword lists, and work at getting a whole bunch more pages listed in the search engines.

Of course, if you’re serious about this type of system, you won’t wait until it’s too late. You’ll create niche websites on a continuous basis, one right after the other. That way, if one or more of the previous sites fail, new ones will be there to take up the slack.

And that’s pretty much what you’ll have to do in order to keep this particular option going strong. But you also need to prevent the search engines from de-indexing your pages. Or worse, banning your sites altogether.

In order to do that, you would need to concentrate on making certain those pages carry a considerable amount of quality content, the kind search engine spiders are hungry for.

Basically, you would need to treat your Adsense pages the same way you would treat any other website page. Rather than merely create and publish sheer volume, you would have to seriously think about how to keep all those pages listed in the search engines.

For the most part, that would involve regular and ongoing upkeep. In other words, it would be necessary to increase and develop them just like you would any other “content” website.

And therein lies the primary drawback of this particular option…

You invest a lot of time and effort, hoping you can get a large volume of niche-oriented, keyword-based pages listed in the search engines. In doing so, you’re banking on the fact that countless people will visit your pages and then click on your Adsense ads.

Problem is, there’s no guarantee. Not about getting listed in search engines and not about the amount of Adsense revenue you’ll generate. So you invest all that time and energy on a “what if” scenario.
Which brings us to Option #2.

Instead of just creating and distributing thousands of pages that have no benefit other than to generate cash…

Instead of investing a great deal of time and energy creating bare-bones pages that might or might not give you the results you’re hoping for…

• What if you invested all that time and energy into building something that would endure way beyond the first few months.
• What if you created a foundation that would not only generate income but would cause the amount to steadily and consistently increase over time.

And what if the vehicle you chose to accomplish that was so powerful and so far-reaching that your ability to succeed was virtually guaranteed.

Well, that’s exactly what a good quality blog has to offer.

Of course the operative word here is quality. Without that, a blog can crash and burn just as easily as all those minimal keyword pages.

To experience blog success, the formula is relatively simple…

You choose a niche that is popular and has a large targeted audience. If it happens to be something you’re personally passionate about (or already possess a good deal of knowledge about), all the better.
But that’s not absolutely necessary. If you find a good niche market, you can always educate yourself. In fact, the background research you conduct might make the topic all the more interesting. After all, you never know what type of information you’ll uncover.

Once you’ve established your niche market, you develop a blog that is totally and completely centered around that area of interest. Whether you write something off the top of your head, recap a timely news story, or post information that you’ve uncovered during research, the end result will always be the same…

Ezine Profit Machine PLR Ebook

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Introduction

If the value of a mailing list is gold, publishing an e-zinewould have to fall into the platinum category.

Naturally, you can keep in touch with your mailing list members without ane-zine, but why pass up the opportunity to gain their respect and trust on a regular basis.

If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.

With ane-zine, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do and you arrive at their inbox, you have their undivided attention.

At least, that’s what you’re hoping for. Their undivided attention.

The first thing you have to do, of course, is develop ane-zinethat your readers will be hungry to devour, from top to bottom.

In all honesty, that’s not an easy task. Especially when you consider how many emails the average viewer receives on a daily basis. Competing with tons of junk mail, carefully drafted solo ads by other marketers, and dozens of e-zines that have already been subscribed to can give anyone reason to pause.

In many cases, those types of obstacles have prompted webmasters to not only think twice about having their own e-zinebut caused them to decide not to publish one at all. Ever.

But when you calculate the enormous benefit of publishing a e-zine, it’s something that needs to be taken quite seriously. After all, a good deal of revenue is at stake.

• The more people you can contact on a regular basis, the more income you’ll generate.

• The more information and advice you can provide, the more income you’ll generate.

• The more respect and trust you establish between you and your subscribers, the more income you’ll generate.

That’s the good news.

The bad news is how much time and effort is involved in publishing ane-zine. All kidding aside, it’s a lot of work. And you need to be prepared to handle that volume ofwork before you send out your first issue.

As long as you enter into this decision with your eyes wide open -and with a totally realistic attitude -you can easily manage the burden (or reward, depending on how you look at things) of a scheduled publication.

Unless you have nothing else to do (which is highly unlikely), don’t choose to send your e-zineevery week. Instead, start with one that goes out every other week or possibly once a month.

That way, you’ll have an opportunity to ease into things, get a feel for what you can do in the time that’s available between issues. Then, if everything goes well and you decide to publish more frequently, you can do so without difficulty.

What helps the most is having content ready long before your start sending out the e-zine. That gives you a cache of articles, information, and features that can be quickly and easily inserted.

Or, if you don’t include any features that require current dated information, you can create entire issues ahead of time (say three orfour months in advance). You can even stockpile content that relates to different areas of your e-zine, like how-to tips, resources, and articles.

If your features do happen to rely on current information -such as reviews of products that have just beenreleased -you can create the majority of the issues ahead of time and then add the final touches just prior to publication.

Either way, it cuts down the amount of pressure you would feel if you had to write everything from scratch within the small time frame that exists from one e-zineissue to the next.

As far as the focus of your e-zineis concerned, only you can decide. Depending on what type of business you’re promoting and the customer audiencethat you’ll be reaching, you could base your content on tips and advice, in depth topic-related information, or simply a “joke of the week” concept.

You can publish in text, HTML, or online format. Or a combination of all three. But regardless of how or when you publish, you need to make certain you follow the most important success factor…
Above all else, your e-zinemust provide interesting and valuable content.

If not, your readership and financial gain will be minimal, or worse, non-existent. If, on the other hand, you can secure the undivided attentionof your subscribers, your e-zine(and subsequently your business) will be a resounding success.

Your Guide To Vegan Cooking PLR Ebook

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INTRODUCTION: WHAT IS VEGAN COOKING ?

The people on our modern society are concerned with multiple issues. Health and the environment are two very big ones that are at the forefront. People want to eat well and lessen their environmental impact. Threats of global warming and obesity run are two of the biggest concerns.

Some people decide they want to tackle both at the same time. Making the choice to become a vegan is a decision that is made just as much for health reasons as well as environmental and ethical ones.
Vegan cooking is simply food that is prepared within the vegan specifications so that it supports that lifestyle.

SO, WHAT DOES IT MEAN TO BE VDOES IT MEAN TO BE VEGAN ANYWAY?

Vegan is a subset of vegetarianism. There are several different types. Some vegetarians still drink milk and/or eat eggs. Not vegans. They are the strictest form and don’t make allowance for ANY animal products in their diet.

It is by far the most challenging form because people take a lot of things for granted. Eggs and milk, for example, are common baking ingredients. So, substitutions need to be made if a vegan is going to be able to eat baked goods.

WHAT MAKES FOOD VEGAN OR NOT?

In order for food to be strictly vegan, it needs to adhere to certain criteria. It is important to note that there are a lot of hidden ingredients in foods. It is especially important to watch out for these if you are going to strive for a vegan diet.

Vegans don’t eat animal products or byproducts of animal products.
They also don’t consume things like milk and eggs.
True vegans also don’t eat fish.
Don’t forget that bees are an animal so vegans also can’t eat honey, royal jelly, and bee pollen supplements.
There are also plenty of hidden ingredients to look out for that tend to make their way into food including gelatin, lard, and whey.

If you are a new vegan, making all of these changes may seem overwhelming. But, after you’ve been eating and cooking the vegan way you’ll be an old pro.

WHAT THIS EBOOK WILL COVER

There’s no doubt that a vegetarian diet, particularly a vegan one, can be great for your health. However, with the popularity of health food stores due to the fact that many are looking to improve their health, it’s easier than ever to enjoy a satisfying vegan diet. This eBook will teach you how to do that.

The basics on how to cook vegan food the right way.
An overview of typical ingredients used in vegan cooking.
A list of hidden ingredients to avoid while eating a vegan diet.
Also includes information on how to stock a complete vegan pantry so you can prepare vegan dishes everyday without a hassle.
Will cover basic cooking techniques needed to create a variety of satisfying meals.
How to put together a complete vegan meal while getting the right balance vitamins, minerals, and nutrients for your body.
What to do if you have special nutritional needs such as those who have diabetes or high cholesterol.
Recipes so you can get started cooking right away.

As you can see, there’s a lot of information to take in on how to enjoy a vegan diet. This eBook is designed to teach you everything you need to know.

1. TYPICAL INGREDIENTS TYPICAL INGREDIENTS TYPICAL INGREDIENTS TYPICAL INGREDIENTS IN IN VEGAN COOKING VEGAN COOKING VEGAN COOKING VEGAN COOKING

As you know, vegan cooking is cooking that is done without meat, fish, eggs, or byproducts of any of these things. In order to support a vegan lifestyle, extra care needs to be taken to make sure that none of these ingredients makes it into the food.

We take certain things for granted, such as using eggs while baking. Well, eggs are not allowed during a vegan diet. And even though the vegan lifestyle is increasing in popularity, packaged vegan food are often hard to come by. To solve this problem, many vegans opt to do their own cooking.

This chapter will focus on several different kinds of ingredients. First, we’ll learn how to replace milk and eggs with things that are vegan friendly. We’ll also cover information on other ingredients that are used as well as animal byproducts to watch out for.

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As much as we’d like to avoid using eggs in our vegan recipes, it can be a challenge. In fact, this is one of the most difficult ingredients to replace. However, there are many options to choose from that will get the job done.

WHAT DO EGGS DO IN THE RECIPE?

In certain recipes, eggs are almost essential. They bind ingredients together. They can be used to make baked goods rise and they also help make them light and fluffy. Another thing eggs do is to help the product form some structure and also provide extra moisture. They are especially useful while baking but are essential to certain savory dishes as well.

EGG REPLACEMENT OPTIONS

Here is a list of some of the best egg replacement options out there. You can replace the eggs in any recipe using these options.

Use Pureed Bananas

Pureed bananas are another effective egg substitute. Just place a rip banana in the blender and pulse until completely smooth and there are no lumps. A half of a regular sized banana is the equivalent of one egg.

The positive aspect of using bananas is that they are readily available. However, bananas have a distinct taste that won’t work out in every recipe. For example, if you were trying to make peanut butter cookies, the banana flavor would alter the taste.

Ground Flaxseeds

It is best to purchase the flaxseeds whole and store them in the refrigerator. When it’s time to use them, measure out 1 tablespoon of flaxseeds for every egg that you need to replace. Then, pulverize it in a blender or coffee grinder.

Transfer the flaxseeds to a bowl and add three tablespoons of water for each egg you need to replace. Add the water slowly while whisking vigorously. Whisk until the mixture takes on a gel-like quality.
Since flaxseeds are nutty tasting, this egg replacement works best when making things like whole grain breads, muffins, and pancakes. You may want to experiment to get a feel for the types of recipes you like this to be in.

Egg Replacement Product

There are several egg replacement products out on the market that are designed to be vegan friendly. Look at the packaging to make sure that it’s vegan safe and that it doesn’t contain any meat byproducts.
These egg replacement powders get mixed reviews. Some like them a lot, others don’t. They’re definitely convenient and good to have on hand. Once you get used to cooking vegan, you’ll start to learn which foods taste best with it in it.

Since there are several brands on the market, it may take a while to find one that you’re happiest with. When using, just follow the package instructions. They usually come in powder form. If you can’t get it at the health food store, you can easily get it online.

Profit From Plr MRR Ebook

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Introduction

One of the best things about selling online is that it can often mean you get to ‘skip’ a lot of the grunt work that is normally involved in designing and selling a product. That means that you can avoid having to create a product from scratch, having to spend thousands on marketing campaigns, or having to manufacture physical goods. It has never been easier for anyone to decide they want to start making money and then begin making sales from the comfort of their own home.

While there are many business models that allow for this kind of ‘fast tracked’ success, few can rival the impressive speed and efficiency of selling private label rights products and as we’ll see, this is a business model that can start earning you money in days (or less!). Not only that, but this is a business model that requires no technical skills and that anyone can use. There is no need for programming, video editing or even advanced search engine optimization.

Sound too good to be true? Well in this case, it really is that good!

Here’s how it works…

Essentially a private label rights product is a product for which you have the full rights. That means that it is yours to do with completely as you please and the only difference between a PLR product and one you make yourself is that it won’t be exclusive.

You find the product you want to sell, you pay just once and then you sell it as your own. In addition, you’ll be able to make any changes you see fit, put your own name on it, choose the price… as far as your customers are aware, this is a product that you made entirely yourself and they will have no knowledge of the involvement of any third parties!

In using this method, countless savvy entrepreneurs around the world are making an absolute killing by selling products that are designed by professionals to sell like crazy. With no need for those people to write their own books, edit their own videos… even put together their own marketing materials… this is literally a ‘cut and paste’ business model that is simple to implement and almost fool-proof in execution.

What You Will Learn

Sound good? Then keep reading to discover everything you could possibly ever need to know about PLR. You’ll learn how to choose the best PLR products that will be guaranteed to sell in large numbers. You’ll discover how you can edit and customize your products to better fit your brand image and to increase your sales, and you’ll learn to market and promote your products to bring more sales to your business.

Here’s just a few of the specific things you will discover throughout this book:

Where to find the best PLR products
What different types of licenses mean and what you need to look for
How to pick the right products that will sell the best
How to customize products to help them fit your brand
How to face competition that is selling the exact same thing!
How to set up your sales page
How to process orders
How to build a mailing list
How to scale your business
And much more!

Are you ready to start creating your own highly profitable income model in just a few simple steps? Then read on!

Chapter 1: What is Private Label Rights (PLR)?

To recap, PLR means that you get the full rights to edit and distribute a product. There is no need to credit the original author, all profits are entirely your own and you make changes wherever you see fit. Of course, you will first need to buy the product from a seller before you can start doing this. The seller will be someone who is good at content creation but perhaps doesn’t want to do their own marketing. Either that, or they’ll already be selling the products themselves and they’ll simply see this as another way to start making extra cash from something they’ve already created (by also selling to marketers and charging a little more to give them the full rights). The creator can continue to sell their own book, so they are not losing anything by making additional sales in this way; especially if they sell mainly through their own list and so are unlikely to be going into direct competition with others.

From your perspective, this means that you can buy a ready-made product and go about selling it as you please.

Except it’s generally even better than that. Normally, you’ll find that the creator also packages in a lot of other extras to help you sell. That means they might provide you with a ‘ready-made’ sales page, ready-made email marketing messages… ready-made freebies that you can give away with your product and more!

The products themselves can also vary but they will generally be digital products. That means the product is something intangible that provides value by offering information. The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases).

Other options, however, can include courses, video courses, audiobooks, software, reports etc.

Likewise, a PLR product can of course focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely. In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you already have established yourself as an authority.

Hiit It Hard MRR Ebook

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Chapter 1: Cardio Training, Then and Now

If you want to build muscle, then you need to cause muscle damage and metabolic stress. By lifting weights, you can cause a build-up of damage and this will provide precisely the stimulation you need to trigger muscle growth during rest.

To lose fat, improve your fitness and get better health though, you need to use cardiovascular training.

Cardiovascular training is any type of training that involves exerting yourself for an extended period of time. Very often this will mean running long distances, with jogging being perhaps the most popular form of cardio training. Not far behind though are swimming, cycling, skipping, rowing and others.

Traditionally, this kind of cardiovascular training has been ‘steady state’. That means that you put on your running shoes, you step out of the door and you run for about 40-60 minutes. It’s steady state because you are maintaining a steady level of exertion throughout the course of the exercise. In this case you are jogging at a set pace and then maintaining that pace.

For a long time, this was thought to be the very best way to burn the maximum number of calories and to improve fitness – and there was good theory behind why this should be the case. Specifically, it was thought that there was an optimal ‘fat burning zone’ and that this could be found at roughly 70% of your maximum heartrate.

This makes sense in theory, seeing as faster than 70% of your MHR would put you past your ‘anaerobic threshold’. In other words, you would be running so fast, that you wouldn’t be able to
rely on your aerobic energy system for fuel: you simply couldn’t burn fat quickly enough and so you would be forced to rely on energy stored in your muscles as ATP and glycogen.

It would appear to make sense then, that running at 70% of your MHR and maintaining the maximum pace at which the body burns fat, should result in the maximum weight loss.

But this isn’t what modern research has found.

HIIT stands for ‘High Intensity Interval Training’ and it completely turns this concept on its head. In HIIT you actually alternate between bursts of intense exertion (such as sprinting) and periods of relative low intensity exercise (like jogging or power walking). This way, you are switching from your anaerobic energy system to your aerobic system and back; switching between burning energy stored in your blood and muscles and energy stored as fat.

But what makes this so effective is what happens after the anaerobic training. When you exert yourself maximally by sprinting or exercising otherwise at 100%, you deplete any energy that might have been available from sources other than fat. This then means that following that, your body can only burn fat for energy – there is no other option remaining.

Thus, the you will then burn even more fat during the aerobic portions of the exercise. And when you finish and go home, you will continue to burn fat stores because you’ll still be low on stored glycogen. This is what some people refer to as the ‘after burn effect’ and it means that after an intensive session of HIIT, you can continue to burn more calories for the entire remainder of the day!

More Benefits of HIIT

HIIT is able to burn more calories than steady state cardio then and because you’re exerting yourself more at certain points throughout your training, this means you should also see be finished in a much shorter space of time.

Typically, a HIIT session can last between 10-20 minutes and be just as effective in terms of calories burned as a 40-minute run. For those who have a busy and hectic work schedule then, HIIT training is the ideal solution and allow them to squeeze in a few short minutes of highly effective training to get amazing results!

There are more reasons to get excited about HIIT too.

When looking at any type of training program, what’s always useful to keep in mind is the SAID principle. This means ‘Specific Adaptations to Imposed Demands’ – it means that your body changes to adapt to the demands placed on it. If you train at altitude, you become better at training at altitude. If you jog, you become better at jogging.

Thus, HIIT makes you better at high intensity activities – which include sprinting, running, rowing, boxing, wrestling, play fighting, sports, moving furniture and more. These are things we are much more likely to utilize in our daily lives and that makes this a more adaptive and useful form of training. Whereas steady state cardio makes you more effective at ‘long slogs’, HIIT makes you explosive and athletic.

And this also creates a number of other great advantages too. For instance, HIIT has been shown to help improve the efficiency and number of mitochondria. Mitochondria are tiny ‘energy factories’ that live inside all of our cells and have the critical role of creating and utilizing ATP (adenosine triphosphate). This is the most fundamental form of energy in the human body and it’s what fuels all our movements as well as all our thoughts. More mitochondria means greater energy efficiency.

That means yet more athletic performance and even more brain power. Your brain cells have mitochondria too!

Ever wondered why little kids seem to run in circles all day without getting tired while older generations get exhausted from getting up to turn the TV on? One of the big reasons for this discrepancy is the difference in the number and efficiency of mitochondria.

This also improves your ‘VO2 max’, which is the amount of oxygen you are capable of using. The greater your VO2 max, the more efficient you become at oxygenating your body. This is one of the biggest indicators of physical fitness and one of the things that athletes are encouraged to focus on in their training.

But perhaps best of all is that the kind of explosive movement used in HIIT will invariably engage your ‘fast twitch muscle fiber’. These are the muscle fibers that contain more mitochondria and that are responsible for delivering rapid power. They’re also the biggest type of muscle fibers and the ones that will make you look like a bodybuilder.

If you engage in steady state cardio, then you can risk converting your fast twitch muscle fiber into slow twitch fiber. Why? Because you are placing high energy demands on your body over a long duration – and thus your body will want to move the ratio toward the most efficient form of muscle fiber. What’s more, is that you create a highly catabolic environment that in short starves your body of fuel and forces it to break down both fat and muscle.

This is why most long-distance runners also happen to be stick thin.

But when you engage your fast twitch muscle fibers, you show your body that you need explosiveness and you shorten the length of the catabolic period. This in turn means that you don’t risk breaking down muscle tissue in the same way, allowing you to create a physique that is hard, ripped and powerful. Women can expect toned definition, while men can expect rippling vascularity and striations.
That’s why, as we stated earlier, this is the preferred weight loss strategy of cover models and celebrities.

Entrepreneurial Traits Giveaway Rights Ebook

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Discover The 15 Traits of Successful Entrepreneurs

Are great entrepreneurs made or born? Many individuals struggle with this question in the quest of starting and operating a business. It is not an easy task growing a business from the idea stage to a big business with huge profit margins.

The trend of life shows that even the individuals born with a silver spoon in the mouth, hard work beats talent anytime. It is for this reason that an entrepreneur must be willing to work hard as well as smart to realize the success of their ventures. Do you think you have the necessary traits to become a success entrepreneur?

According to Entrepreneur.com, all entrepreneurs come from the same cloth; they hail from different geographical backgrounds, upbringings, education levels, social classes, et al. While there is no proven blueprint to entrepreneurial success, all the individuals that have been successful in business have the following traits.

Craves Learning

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Entrepreneurs must be witty and sharp, and that means they must always be learning. In the modern era, sectors and industry are experiencing constant change while evolving very fast. Through

continuous learning, you will be able to stay ahead of the competition and abreast of the market and industrial trends.

Regularly read books and wake up early in the morning to familiarize yourself with the news shaping your industry and do everything in your power to learn and gain more information. This will help you in warding off competition and having insight into innovations.

Visionaries

All the successful entrepreneurs that come to mind are visionaries. It is a defining trait of entrepreneurship to identify an opportunity and envision reaching unimaginable heights by others. Being a visionary enables the entrepreneur to have a particular curiosity that puts their businesses at the forefront of emerging fields and leaders in innovation.

There will be obstacles along the way, Net Optics Founder, Eldad Matityahu who sold his business for $190 million says, “Entrepreneurs will face naysayers, but because we have the ability to see the eventuality before it plays out, you have to be several moves ahead of the market and the world.”

Risk Takers

The entrepreneurs making headlines in the world today and in the days of the past like Bill Gates, John D. Rockefeller, Henry Ford, Barbara Corcoran, Donald J. Trump, Richard Branson, and much more took significant risks to get what everybody else dreamed of acquiring. Unlike most people in the world today who have ideas, they are constantly afraid of taking risks that will increase their margins.

Successful entrepreneurs have a tolerance of ambiguity, which is the ability to withstand the fear of uncertainty as well as the potential failure. Michael Sherrod, the entrepreneur - in – residence at the prestigious Neeley School of Business at the Texas Christian University says, “it all boils down to having the ability to manage fear successfully.”

Calculated risks are the way to go instead of blindly making leaps of faith. As the adage goes, you do not test the depth of the river with both feet, so it is necessary that you be careful with the kind of risks you take and always have a plan.

Understand That Failure Is Part of Success

It does not matter how many you times you fail, but what is important is how many times you stand up, brush off the dirt and soldier on and concur. Richard Branson once said, “Very few first ventures take off. It is how a first-time entrepreneur deals with failure that sets them apart.” Failure is among the secrets to success since some of the best ideas rise from the ashes of a failed business.

Understanding the above proposition, as an entrepreneur, you must view the failures as learning experiences. Failure teaches the willing entrepreneurs more than they learned from a classroom.

Planners

Many people go into entrepreneurship for the freedom of managing their own time and resources. It is a good reason, but one needs to plan their entrepreneurial journey. This allows one to get clear the vision and objectives of their business.

Planning gives the entrepreneur the ability of foresight enabling one to allocate resources for any outcomes.

Fully Determined

After the creation of the plan of action, all entrepreneurs must make a decision to commit and maintain a high level of determination to attain success. Growing a business, hiring new employees, and increasing profits amongst other logistics require that you create goals and be determined to see them finished to the last positive outcome.

Sustaining a business involves taking on a heavy workload, and the buck stops with the entrepreneur. This challenge is enough to discourage many would-be entrepreneurs. Before you embark on the journey, you must be fully determined to see the business through, and this will prop you up even when the pressure of the business mounts.

The gist of running a business is in learning from failures and having the determination of seeing the business turn a profit and become successful. When failure happens, you have to start over again, and the tenacity of building a better business is the motivation to many successful entrepreneurs of our age.

Passionate

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Passion is the fuel that drives commitment and determination necessary to succeed on the entrepreneurial journey. As an entrepreneur, you have to appreciate what you do, and it starts with knowing why you went into the business.

Passion based on your business’s particular mission is an intrinsic drive that carries you through the long days and the long nights that consume your energy for life. Without passion, you will easily cave into the stress, and the pressure and your entrepreneurial

journey will be a short lived one. Passion provides the entrepreneur with an internal reward that sustains them between paydays.

Self Discipline

One trait that is common with many successful entrepreneurs is that they are masters of self-discipline. In the beginning, the entrepreneur is motivated and puts in the hours as well as the work to turn the business into a successful venture. The early stages are full of intrigue, and the entrepreneurs feed off the intrigue.

It takes a high level of self-discipline to maintain the motivation in any situation of the businesses whether things are good or going bad. Self-discipline is the trait that carries the entrepreneur through when the glamour and the motivation of being an entrepreneur are waning. It makes sense to be self-disciplined and self-denial to achieve a much bigger reward especially when it comes to finances.

Highly Confident

Ask any entrepreneur what gets them through the day, confidence will inevitably crop up. Entrepreneurs that have a high level of confidence have an added advantage and can get the job done irrespective of the state of the conditions of the business. Significant challenges result in big rewards.

Confidence is the one trait that enables the entrepreneur to see opportunities where others see challenges and no chance of success. It is confidence that makes the successful entrepreneur visualize a reward when others see intractable problems. As the founder of FragranceNet.com, Jason Apfel, a successful entrepreneur must have a lot of confidence, be willing to take a risk but be conservative.

Highly Adaptable

Times are ever changing, and this means that the business landscape is constantly shifting ground. It was a shock for Nokia and Kodak who refused to realize the changing times and got phased out to near extinction. As an entrepreneur, you cannot see what is coming even with the best plans and strategies that are why the best entrepreneurs are highly adaptable in the modern era.

An Introduction To Nootropics Giveaway Rights Ebook

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Introduction

Hi, my name is Mike Mwape and I wrote this ebook for people like you, who are interested in knowing how to boost their brain function and power and indeed to know what nootropics are, their importance and how to use them but have no idea where to start from.

This may be your first time, but if not, you might have heard of nootropics now sold in the health market and wonder what it is. Nootropics are a form of supplement, often called smart drugs or cognitive enhancers, as they affect how the brain functions. Some people call them as brain supplements as it affects the brain functions including enhancing memory functions and learning capacity.

When it comes to being smart, you do not have to burn the night lamp to ace your exam. Nowadays the advent of technology allows us to access information as well as products that would help us better ourselves. If you want to be smarter or want to improve your memory or learning, then it is time for you to get to know what nootropics are and their importance.

In this ebook, you are going to learn about different types of nootropics. You will also be guided on how to choose the best nootropics if you wanted to, and the things to consider when choosing. And most importantly, you will discover how to improve your memory and learning as well as how to boost your brain function and power! Enjoy reading.

An Introduction to Nootropics – How to Boost Your Brain Function and Power

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What Really Are Nootropics?

The term "nootropics" is derived from the Greek words, noos, which means "mind" and trepein meaning "to bend", or "turn". The supplement is considered as a cognitive boosting supplement and is deemed to have low toxicity making it safer for long-term use.

Nootropic works in increasing the chemicals that affects the person's learning and memory. These chemicals or neurotransmitters are responsible for specific roles or task in the brain. The use of nootropics increases the neurotransmitters associated with the learning and memory resulting to better mental functions.

In simpler terms, Nootropics are drugs that have cognitive enhancing effects. They improve mental processes such as memory and concentration. The term itself was first coined by Dr. Corneliu E. Giurgea in 1972 who created a set of five criteria to determine whether a chemical was a nootropic. Which is why they are more commonly known as smart drugs. These supplements have the ability to:

Boost Brain Function

Improve Memory and learning

Enable Better Communication

Enhance Concentration and focus

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Improve Multitasking

Increase Mental Energy

Increasing or widening the blood vessels. Nootropics can also help with widening the blood vessels in the brain. The theory is that by widening the vessels, more blood and oxygen will flow through the brain. The increase in blood supply also increases oxygen and nutrients sent to the brain resulting to increase mental capacity and help improves mental stamina, alertness and concentration of the patient.

Preventing degenerative disease. Many are diagnosed with dementia or Alzheimer disease, which affects the brain especially for the elderly. The supplements are said to be able to slow down the aging process of brain neurons and decrease cognitive diseases often associated with aging.

As you may be aware, thinking is the hardest work there is, which is the probable reason why so few engage in it. By shifting your brain into a higher gear, nootropics such as NooCube opens up a new plain of possibilities. Suddenly, everything you dreamed of becomes a little easier to achieve.

Today’s lifestyle requires us to be alert, diligent and to manage everyday stress. Unfortunately, our diets don’t always provide us with all the nutrients our brain requires to function at its peak.

Some substances that affect the central nervous system

Some examples of substances that also affect the central nervous system, but are not classed as nootropics are caffeine, nicotine, Cannabis or Ritalin. True nootropics meet a set of criteria that are seen more as nutrients than as drugs.

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True Nootropics

Aniracetam

This is a stimulant and cognitive enhancer acting in as fast as 20 minutes

Piracetam

One of the most extensively studied nootropics for cognitive enhancement

Pramiracetam

A more potent variation of Piracetam enhancing memory and learning capacity

Alpha GPC

Alpha Glycerylphosphorylcholine (Alpha GPC) is thought to increase levels of acetylcholine in the brain. Acetylcholine is a neurotransmitter – chemical messengers that communicate between brain cells. It is important for memory, learning and concentration, which is why it is known as the learning neurotransmitter. Alpha GPC has demonstrated such a strong ability to improve cognitive function, it is considered a possible treatment for Alzheimer’s disease.

An Introduction to Nootropics – How to Boost Your Brain Function and Power

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Huperzine-A

An extract from the Chinese club moss plant, Huperzine-A is an acetylcholinesterase (AChE) inhibitor. AChE breaks down the learning neurotransmitter acetylcholine. By preventing acetylcholine levels from decreasing, Huperzine A creates a surplus of acetylcholine, which can lead to improved mental clarity, concentration and memory. There are countless studies supporting the role of Huperzine in enhancing cognitive function and improving memory, most notably in relation to Alzheimer’s disease.

Huperzine-A

Cat’s Claw

Derived naturally from Uncaria tomentosa, a vine that grows in the Amazon rainforest, Cat’s Claw is believed to have neuroprotective benefits. It contains antioxidants that can help enhance the body’s natural ability to repair environmental-stress related DNA damage to cells. By helping repair the DNA damage that can lead to cognitive decline and memory loss, Cat’s Claw can help improve your brain health and cognitive performance.

An Introduction to Nootropics – How to Boost Your Brain Function and Power

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Cat’s Claw

Bacopa Monnieri

The indian herb Bacopa monnieri that contains compounds called bacosides which are thought to help repair damaged neurons and promote new nerve growth. This improves neuron communication with the brain, helping improve your cognitive function and mental performance. This protective effect on neurons and nerves is why bacopa is yet another of NooCube’s ingredients that has drawn interest over its potential as a dementia and Alzheimer’s treatment, and numerous studies have demonstrated its positive effects on cognitive function and age related cognitive decline.

Make Money With Affiliate Marketing PLR Ebook

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Introduction

Affiliate marketing has always been one of the most popular methods of making money.

For anyone who is just starting out, there’s no easier or faster method of generating income. For anyone who already operates their own online business, selling other people’s products can create a substantial boost to the income they’re already receiving.

The primary appeal comes from the fact that the only task the affiliate has to perform is promote whatever product or service they believe has substantial sales potential. The owner of the product or service does everything else.

In theory, you don’t even need a website in order to make money as an affiliate. You can simply promote your assigned affiliate link and then send prospective buyers to the owner’s sales page. Of course, the obvious drawback is that almost every other affiliate will be doing the exact same thing. If all you’re doing is directing targeted traffic through your affiliate sales link, you’ll be competing on an equal level with countless other people who are promoting the same product. The only way to break out of the pack is to market and promote the affiliate product in a more intelligent and aggressive manner.

Those who are referred to as “super” affiliates, make a great deal of money selling other people’s products. That’s because they market and promote them in the same way they would their own products.

Even though there’s a sales page associated with each of the affiliate products, they create a page on their own website. The purpose of that page is to pre-sell the item. In other words, they get the prospect primed and ready to purchase prior to sending them to the owner’s sales site. They also use pay per click advertising to gain targeted prospects. They know that in order to make money, they have to spend money.

Of course, most of them have become masters of pay per click. They know exactly what works, exactly how much to bid, and exactly how to attract the right prospects.

And because they’ve learned how to play the game so well, they most often generate a great deal more money than if they had simply used free advertising methods.

But pay per click and using their own website to promote products are only two of the methods they use. Others include…

Writing product reviews and personal endorsements, recommendations, and testimonials.

Operating niche blogs that are directly associated with the products they’re promoting.

Writing and distributing articles that contain information that’s related to individual products (which includes their affiliate link).

Offering a special bonus that is only available if the product is purchased through the affiliate’s own sales link.

Giving away free tips and information, either on their website or distributed through ebooks or autoresponder messages.

Capturing prospects names and email addresses for future contact and ongoing followup.

Using their own marketing and promotional materials.

Although each of those methods are both valuable and effective, the last one is extremely important…

While every other affiliate is simply copying and pasting solo ads that the owner of the product has made available, the super affiliate is developing their own unique and original sales content. Instead of delivering the same old message every other affiliate is handing out, they can put their own personal spin on it. That means they can make the offer seem more valuable, more appealing, and more original. And of course, they will ultimately generate more sales.

But that’s not all they do…

They also ensure their success by making certain they’re off to the right start. Rather than jump on every program, product, and service that comes their way, they carefully pick and choose ones they’re confident can be marketed and promoted effectively.

Although a certain degree of instinct and past experience works well in that regard, there are basic factors which will help anyone choose the best products. Things like…

determining the level of interest and demand

evaluating whether or not the sales page is capable of converting the prospects you send there into buyers

verifying the overall quality and value of the product

having sufficient information about the product to market it effectively

Super affiliates don’t gain their status overnight. They work hard at what they do and put in whatever time and effort is necessary in order to outsell everyone else in their affiliate arena. And the ultimate payoff? A substantial income that be generated over and over again, month after month and year after year, for as long as they wish to continue marketing and promoting affiliate products.

Branding Secrets MRR Ebook

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Introduction

We Marketers have it really hard these days. We are all targeting the same group of people, with the same basic product offerings and sometimes even at the same time. This is especially true for the world of Online Marketing. Some may find our efforts informative or even amusing. Others are downright annoyed and seek out every possible way to silence the noisy atmosphere we have created as we compete with each other. To make matters worse, many of the promotions online are fictitious and have left our target market overly skeptical about everything they see online. Many of them have actually suffered serious financial loss as a result of the tactics of unscrupulous marketers. In fact, less than 25% of all consumers actually trust advertisements they see online. Just think about how negatively this will affect your sales!
But, do not despair, building a recognizable brand is within your reach if you are willing to learn how to play your cards right. Marketing a business or brand online has become one of the most popular ways for Entrepreneurs to reach their target audience. Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’s online presence, it can easily become forgotten or overshadowed by its competitors. Keeping ahead of the game now means carefully integrating online marketing into your overall marketing strategy and thus building a brand that needs no introduction.

The truth is, marketing your brand online is not an overly complicated task. But like any other skill, you must take the time to learn as much as you can about the task at hand and the best way to achieve the desired results. Thankfully, you have purchased this book, which means you are well on your way to building a successful brand.

Chapter 1 – Carefully Define Your Brand And All That It Represents

Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand. Getting your customers to become loyal to your brand is the only real way to make your brand successful. But in order for your promise to be effective, it must be distinct and clearly distinguishable from the many other promises your potential clients will encounter.

What kind of promise is your brand making?
Who is your brand making this promise to?
Why is your brand’s promise different from everyone else’s?
Why should anyone believe your promise?

At a glance, the task of defining your brand may appear quite simple but please do not be fooled. The golden arches of McDonald’s and the Nike swoosh did not become what they are in a day. These and other successful brands are the product of careful research, distinctly defined boundaries and a comprehensive Marketing strategy. The result of all this hard work is that each customer and potential customer knows exactly what these brands represent. Have you ever walked into McDonald’s to order to purchase a Pepperoni pizza? Will anyone in their right minds drive to Nike to pick up a pair of ruby red stilettos? Of course not! That is as a result of these brands being so carefully defined that we know exactly what to expect and what these brands can deliver. Customers are far more likely to be loyal to a brand that sends a clear message or has a distinct voice.

The first step to defining your brand is thinking carefully about and documenting what your business is good at. You can make use of S.W.A.T analysis to outline the major strengths and weakness of your business. It goes without saying that your brand should represent the strengths or core functions of your business. This will require some amount of honest self-evaluation. Some Entrepreneurs fall into the trap of aiming to be good at everything or doing too many things at the same time. Even worse is trying to make a ‘universal’ product or service that has no specific target audience. The result of this kind of strategy would be a brand that is not well defined and will not encourage brand loyalty.

Trying to target everybody and doing everything will force you to spread your resources too thin. The easiest way to get nothing done is to try and do everything at the same time. Once you have a clearly defined message in mind, the next step is to choose the right tools. The Marketing tools that you choose to make use of should then emphasize the core focus of your business. In doing so, your Marketing strategy should also emphasize what your business is not and thus make your clients see that your focus is not on ripping them off. This is an easy way to highlight the difference between you and the competition. A memorable brand is not worth the effort if you are not earning any money and the easiest way to make money is to take out the competition.

After assessing the strength of your business, find three simple words that represent what your business does well. Think of it this way, which three words would you want your clients to use to describe your brand if your brand was a person? This will require that you and your executive team carefully define the mission and vision statement of your business as well. Your next move should be figuring out how to communicate these attributes to your target audience with the utmost simplicity. A complicated commercial or website is a major turn off to potential clients and will not be very effective at generating sales. Keep your message simple if your aim is to make your brand memorable and profitable.

“There is no greatness where there is not simplicity.”? Leo Tolstoy
“Simplicity is the ultimate sophistication.” ? Clare Boothe Luce
“To be simple is to be great.” ? Ralph Waldo Emerson

Defining your brand and the identity of your brand will require much more than a fancy logo. It must instantly bring to mind what your business does and what your brand represents. One core principle that never fails is to focus on quality and convenience. The identity of your brand should be carefully tied to adding value. Make your clients think of your product or service as being of the best quality, the easiest to use, the most affordable or even the most durable. Selling hype will not get you very far.

Always remember that your aim is to give your brand a pleasant voice and a distinct identity. The ultimate aim is to get the voice of your brand off the printed page or website into the mind of your target audience. Your message should make such a deep impression on your target audience that purchasing your product or service should seem like the only sensible choice. You should not have to clutter your website or commercials to get potential clients to remember what your brand represents. This will prove to be a waste of time since your brand may become easily confused with another. The next chapter will provide further details on building a unique identity for your brand.

Chapter 2 – Create Your Own Identity

Some Entrepreneurs try to build the identity of their brand by imitating other well-established players in the industry. This strategy will prove futile. As stated in Chapter 1, customer loyalty is a product of building a unique identity for your brand. Chapter 4 of this book will however provide some guidelines on how to leverage the strengths of existing market players without becoming a copycat.
If you are already the mastermind calling the shots for a brand that is struggling, my first suggestion is to turn to your existing customers. You would be surprised how much you can benefit from some good old-fashioned research by means of a brand audit. Carefully assess what customers currently think about your brand and what they think it represents. You may be quite horrified to realize that your clients have completely misunderstood the voice of your brand. In the same breath, take the time to find out how they think your brand fares against the competition. Your business and your brand might be too close to your heart for you to critique it objectively. This can be achieved by means of online surveys or even in-house questionnaires. The key to getting the right information is to ask the right questions. Ask clear, simple questions that get straight to the point.

“The art and science of asking questions is the source of all knowledge.” - Thomas Berger

"There are no right answers to wrong questions." - Ursula K. Le Guin

Now that you have asked the right people, the right questions and have gotten into the minds of your customers, it is time for action. But don’t pick a fight with every naysayer you encounter. Choose your battles carefully and always remember that you will not be able to please everyone. Try to identify any common themes in the responses of your clients. Please bear in mind that some of these responses may be aimed at improving the quality of your product or service. Leaving a bad taste in the mouth of your clients will do very little to help you build a successful brand. Build on the complaints or lack of enthusiasm for your brand. Use that information to guide your brand identity strategy. All of your creative resources should be aimed at removing common road blocks from the minds of existing customers and thus potential clients as well. Be sure to also reinforce the positive aspects of your brand that your customers identified.

Now that you know what to do, it is time to learn how to do it! Building the identity of your brand might take some amount of time, but aimlessly spending money is never the solution. Now that you are armed with all the right information, it is time to skillfully aim your blows by means of a carefully thought out brand identity strategy. Designing a good strategy means you have almost won the battle. Your strategy should be centered on objectives, but only a few. Please remember how Chapter 1 stressed the need for simplicity. Also, ensure that you link each phase of your strategy to a specific objective. Your strategic objectives should be as SMART as they come. By SMART, I mean Specific, Measurable, Attainable, Realistic and Timely. Don’t be too quick to implement a new strategy. Consider all the ‘what ifs’ before you jump and take the time plan the kind of attack your competitors will never see coming.

“The essence of strategy is choosing what not to do. ” ? Michael E. Porter
“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.” ? Sun Tzu

Here are 3 Simple Strategies to Establishing the Identity of your brand:

1. Develop a Logo and Other Creative Elements that Compliment the Objectives of Your Brand

Developing a logo is the first aspect of developing your brand’s visual vocabulary. In addition to the logo, you will need to create a specific look and feel for your brand that will be consistent throughout the various platforms you will use to promote your brand. All successful brands are associated with a specific blend of colors, fonts and slogans. In order for your creative elements to resonate with your target
audience, you must be consistent. Every aspect of business, your website, your social media pages and even your business cards, should feature the same creative elements.

Do not just choose a color just because you think it is pretty. Remember that specific colors tend to evoke very specific emotions. Yellow for example is often associated with happiness, while red is often associated with anger or romance. Always keep your target market in mind while selecting your creative elements. The occupation, age and even social status of the group you aim to target will influence how they view your logo, colors et cetera. Be sure to also test your logo by means of a focus group before you launch it. Some logos, as creative as they may be, can be misinterpreted or even confused with the logo of a similar brand. Whatever you decide, ensure that your creative elements are so memorable that even if a client sees only half of the picture, they can still imagine exactly what is coming next.

2. Amp Up Your Social Media Presence

What good will it do if you build a distinct brand that no one has ever head of? Social media allows you to reach the right people, with the right message all the time. Additionally, social media is one of the most affordable options to reach your target audience. So why not make full use of it? There are so many social media platforms just waiting to help build your brand. In fact, all the successful brands of our generation have invested heavily in creating a robust social media presence and so should you. All you need to do is post the kind of content that will lure in potential customers. Chapters 3 and 5 of this book will delve into further details about producing relevant content and designing a suitable social media strategy.