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IsoBux is a PTC website that if used correctly will make you money just by clicking on 4 ads a day or around three minutes work. How much you make depends on you. There are three types of membership standard, golden and ultimate. De-pending on the type of membership you have will determine just how much money you will make from clicking those four ads a day.

As a standard member you earn $0.05 per standard ad and $0.002 per referral clicking a standard ad. With a max of 150 direct and 100 rented, this gives you a max earning of $2.02 per day if they all click on four standard ads + your clicks.

As a golden member you earn $0.01 per standard ad and $0.005 per referral. With unlimited direct and a max of 2000 rented. This gives you the opportunity to make a max of $40.04 per day from just your rented referral and unlimited from direct depending on how many direct referrals you have + your clicks. A golden membership cost $70 per year.

As a ultimate member you earn $0.02 per standard ad and $0.015 per referral with unlimited direct and rented. So earnings are unlimited but lets base it on golden limits, this would give you $120.08 per day for rented if they all 2000 click their four standard ads + your clicks. A ultimate membership cost $799 per year.

Believe it or not most people who join these sites give up and fail because they don’t understand the principle of it. To put it into a nut shell it is a numbers game the more referrals you have the more you make and the less work you have to do.

You can achieve this through no out of pocket expense by this I mean non of your own personal money. You will need to invest back into the site the money you make through your clicks and referrals till you reach max. This will take some time though.

Most will start off as a standard member so your earnings are limited. Your goal is to get 150 direct referrals or as many as you can. These will not cost you any-thing to keep rented referrals do.

How do I get direct referrals the best way is get friends and family to sign up un-der you. Use social media like Facebook to post your referral link. Once you start getting direct referrals your earnings will increase. Once you have made $1.00 you need to rent your first 5 rented referrals. Transfer the $1.00 to your pur-chase balance. Now $1 will buy you 5 rented referrals for 30 days.

**As a standard member do not turn on autopay you do not make enough per referral to afford it. **

To make money on IsoBux you need to click on your advertisements every day. These ads reset everyday at a specific time know as server time. For IsoBux this is 00:00 server time, which works out to be 7pm eastern standard time (USA). You will know when the server has reset because on the top of the ads page you will see this.

Now all you have to do is click your ads for the day to earn your money, and earn from your referrals the next day. This forces members whom have referrals to click daily so they can earn their commis-sion from their refer-rals.

As you can see your not going to get rich quick, and that is the #1 reason why people quit this. Your not going to make the money by just you clicking alone you need referrals. Whether rented or direct you need them end of story. Below is an example of each of the different memberships earnings.

How to get direct referrals:

Anyone can get rented referrals you pay for them and you get them, direct refer-rals can be a little harder to get. To do this you are gong to need some good strategies. Below you will find some ways that I use personally to get new direct referrals.

This eBook believe it or not you can actually get new direct referrals for Iso-Bux by giving away this eBook for free. What better way to get and keep a referral active by teaching them how to use the site and make money. But in order for it to work you need to be a member of the site which is free to join as a standard member.

Ok so as a member you are one step closer to getting your own IsoBux refer-ral system. The next step will give you two options option one is free option two will cost you the price of a cup of coffee.

Special offer for RRW members is included at the end of this book

Using new PTC sites to promote IsoBux, new sites are popping up every day and we must use these to our advantage. Because they are new they usually offer free limited upgrades or purchase money for signing up. This is good because there are not a lot of ads on these sites so your completion is lim-ited. A great way to find these new sites is from ads you click on like this. These sites show us new sites and what's for offer. All we have to do is sign up and decide what is the best option to get members from this site to join IsoBux. I use this method a lot and get some good results from it.

Simply look and see what every-one is not doing, for example on one site no one was using the login ad. This is the banner ads you see when you login at serv-er reset. So for $2 they were offering a 10 day special for $2 usually you will get 1 day for that amount. So for the next 10 days My IsoBux banner will be shown to every member of this site when they login. So use the ads to your advantage, it may cost some money but it is worth it in the end. If you get 50 referrals from a campaign that’s $1 a day if you are a golden member if they only click on 4 ads per day. So after 2 days you made your money back from then on it is profit.

Traffic exchanges these are sites that you visit other members sites in return you earn credits for views of your sites you wish to promote. Its kind of like the PTC but instead of money you earn web views.
These are just a few ways to promote and get direct referrals to IsoBux, all it takes is a bit of imagination and the list is endless.

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Introduction

Since it launched last August and became available to all users this January, Facebook Live has quickly become a game changer. Media companies like CNN, Viacom, the New York Times, and Buzz Feed have used Live to experiment with new video formats and expand their audiences.

Facebook isn’t the first social platform to debut a live streaming feature. Periscope and Meerkat broke ground in early 2015; YouTube has supported live streams for years; and Amazon built a massive live gaming community through Twitch. Nevertheless, Facebook Live, in particular, holds a clear appeal for brands.

Many brands have already carved out a chunk of the social network’s massive user ship. Now they can easily share Facebook Live videos with fans, friends, and followers without having to build a new audience from the ground up.

Facebook is also sweetening the pot with helpful capabilities such as live events, twoperson broadcasts, comment feeds, and filters. And they might launch mid-roll ads soon, which could give brand an alternative revenue source.

Given these benefits, many businesses – from auto manufacturers to makeup companies – are using Facebook Live to grow their audiences. Brands that are new to live streaming, however, might be wondering how to plan and launch a successful Facebook Live video.

We’ve created a comprehensive guide that covers everything you need to know about Facebook Live Marketing.

Let’s get started!

Chapter 1

Facebook Live: An Overview

What is Facebook Live?

Facebook Live is the social network’s live-streaming video functionality. Users can broadcast live videos using only their smart phones. It’s available to all Pages and profiles on Facebook for IOS, Android, and the Facebook Mentions app. additionally; live broadcasts can be streamed in Facebook groups and events.

When the network first introduced live video in August 2015, the feature was limited to Facebook Mentions, an app available to public figures such as celebrities, athletes, musicians, politicians, and other influencers.

Then in December 2015, Facebook began to make the feature public, releasing it to a small subset of users in the U.S. and verified Pages, then to the rest of the country at the end of January 2016. It became available outside the U.S. at the end of February 2016. Facebook has since introduced a number of live video features.

Why live video matters so much for marketers?

To truly understand why live video is a big deal, you have to look at the ever-increasing prominence of social video.

While video has always been popular online, the dominance of social media and the rise of mobile usage have all but ensured social video’s position as the reigning monarch of content. Users continue to produce—and watch—more video at greater rates than ever before.

What you should know about social video:

One-third of all online activity is spent watching video

Online video streaming will grow to more than 80 percent of all consumer internet traffic by 2020, according to predictions from tech company Cisco

92 percent of mobile video consumers share videos with others, according to strategic consulting and digital business firm Insivia

What you should know about Facebook video:

Native Facebook videos get more organic reach—that is, they’re seen by more users, even without promotion—than any other type of content (a whopping 135 percent more than photos), according to Social bakers

Users watch 100 million hours of video on Facebook every day

Facebook boasted 8 billion video views daily as of November 2015 (the last time the platform released video numbers)—double the amount it had in April of that same year Beyond the popularity of social video in general, Live video brings with it specific benefits.

What you should know about Facebook Live:

People comment 10 times more on Facebook Live videos than on regular videos.

The average time people spend watching Live videos is more than three times longer than video that isn’t live.

One in five Facebook users watches Facebook Live.

People in more than 60 countries can share Facebook Live video.

More than 50 percent of people watching live videos are using Android devices.

Facebook has invested heavily in Live video. The platform has signed as many as 140 contracts with media companies and celebrities to produce Live videos—including the likes of the New York Times, Buzz Feed, comedian Kevin Hart, and chef Gordon Ramsay—paying a total of $50 million.

It’s fast—for the final 2016 presidential debate, a study by media streaming service provider Wowza found that Facebook’s live-stream had the lowest latency, beating out satellite and cable for some viewers and delivering its stream at an average 13-second delay (as low as seven seconds for some viewers)

The previous record was held by Buzz Feed’s exploding watermelon video, which garnered more than 800,000 simultaneous viewers while it was streaming live and has since racked up a grand total of more than 10 million views—#watermelon even ended up trending on Twitter And of course, when it comes to that most critical of Facebook marketing elements—organic reach—live video can be a huge help.

Facebook considers Live video a distinct content type from other video shared on the platform. This distinction is important for brands because it means that the Facebook algorithm treats native video and Live video differently, with Live videos more likely to appear higher in News Feed while they’re live.

Facebook Live video also has its own notification system. The network explained that when someone goes Live: “People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.” This feature gives greater prominence to live videos and helps keep brands who broadcast top-ofmind. And let’s not forget expectations for live video. While viewers expect social video to be polished, audiences often enjoy the opposite in Live video.

In other words, there are plenty of good reasons to give Facebook Live video a try.

A. Facebook Live: Features

Not only does Facebook Live give brands access to an immense audience—potentially the entirety of Facebook, which currently boasts 1.13 daily active users—it also offers a range of features.

Notifications

It has its own notification system. By default, users’ live video notifications are set to ‘on’. People who frequently engage with or have recently interacted with a person or Page going Live may receive a notification.

Invite friends

When a user is watching a broadcast, they can choose to send an invitation to a friend to watch with them. This option is available from within the live video.

Image via Facebook.

Maps

The map displays all live broadcasts currently happening around the world, each one represented by a blue dot, with larger dots indicating more popular broadcasts.

Hovering over a dot pulls up a preview of the stream, including a counter showing how many people are currently watching it, and a timer showing how long the broadcast has been playing. Users can choose to zoom in to explore broadcasts in more specific areas.

Image via Facebook Live Map.

Additionally, a panel to on the left side of the screen features a list of the most popular current live broadcasts. As with the dots, hovering over one shows both where the broadcast originated and where people are streaming it from.

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Introduction

Salespeople have been using human psychology to their benefit to close sales for hundreds of years. Since the days of the ubiquitous “snake oil” salesmen, the way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do.

Luckily for everyone involved - salespeople and prospects - we’ve advanced to a point where we can sell without being deceptive, simply by matching the prospects’ wants, needs, and desires to the product, service or ideas we’re selling.

The very best salespeople have always been the ones who use their intuition and empathy to learn about their prospects both as a group and individually. They generally have an open mind and a wide-open view of the world. Top salespeople enjoy learning new things that directly oppose their own views, and they love a good debate. The ability to study each potential buyer and respond immediately and appropriately to their verbal and physical cues is essential to anyone who depends on sales for their livelihood.

In this e-book, we’ll take a look at the history of psychology in sales, what makes psychology so important in sales, and the key strategies we can utilize to best close the deal. We’ll also discover how to best use psychology and reverse psychology in our negotiations with prospects.

History of Psychology in Sales

Interestingly enough, snake oil salesmen really did sell oil - but it had no oil in it that came from any snake. Usually, a mixture of mineral oil, beef fat, camphor, and a few other ingredients, the original snake oil salesman, Clark Stanley of Stanley's Snake Oil Liniment was sued by the United States government in 1917 for misrepresenting the ingredients of the oil. A $20 judgment was placed, and thereafter, anyone doing shady business was deemed a "snake oil salesman".

During the late 1800s to early 1900s “Pyramid Selling” became a popular means of sales of cash registers, and was originally started by John H. Patterson. The idea behind pyramid selling was that a business owner would purchase a cash register, and then be tasked with demonstrating his cash register to other business owners within his geographic area and selling them on the cash register as well. Pyramid selling (also known as pyramid scheming) is today defined as financial fraud, and shouldn't be confused with Multi-Level Marketing, which is a legitimate sales platform, usually selling a physical product.

In the early 1900s, several different sales techniques came to the fore - both legitimate and otherwise. In 1918, a man named Grant Nablo claimed that he could size up a prospect by looking at the shape of their forehead. Reportedly, a prospect with a “high” forehead would be an easier sale to close as they had more room for creativity and imagination, and would be less likely to be put off by new ideas and ingenuity.

Interestingly, in 1923 the Ford Motor Company adopted Nablo’s theory and began including its instruction within their sales training. “Sell the vehicle according to the shape of the prospect’s head”, it read.

The 1940s and 1950s were huge when it came to developing sales techniques, strategies, and methods. Relationship selling, barrier selling, and the SELL method (Show, Explain, Lead to benefits, Let them talk) were all developed in the early-to-mid 1940s. The most popular of these was relationship selling, created by Dale Carnegie, and still very widely used today by most sales professionals.

During the late 1940s and early-to-mid 1950s the ADAPT method (Assessment, Discovery, Activation, Projection, Transition), ARC method (Ask, Recommend, Cross-sell, Close), and the AIDA method (Awareness, Interest, Desire, Action) were all developed and many of these methods, and hybrids of them, are still in use today.

All of these various methodologies paved the way for the future of sales. There was now a much deeper understanding and appreciation of how human psychology affected negotiation and sales. As businesses grew to sizes never before seen, the need for more advanced and complex sales methodologies grew as well. And while everything that came before had been sufficient, if not necessarily ethical, there was now a need to create new methodologies.

Before the 1960s, most sales methods relied heavily on manipulating people in a rather questionable nature. When you consider that some tactics aimed to trick the buyer into saying "yes" to a sale (barrier selling), or the canned and impersonal presentation of formula selling, there was now a distinct need for a sales methodology that was based on honesty.

Enter Xerox Corporation. Yes, the copy machine company. You simply can’t talk about innovation in psychological sales methodologies without highlighting how Xerox changed the sales playing field forever.

Back in 1968, after Xerox had lost the patent for dry photocopying, the corporation found that their sales representatives now had much more competition, and “old” ways of selling just weren’t working any longer. Xerox needed new sales strategies, so they invested over ten million dollars in research to do just that.

What this research revealed would become a brand new approach to negotiation and sales entitled Needs Satisfaction Selling. Prior to this, there really was nothing new in sales methodologies. There were crossovers and hybrids of already developed methods, but this was the first time that salespeople were actually encouraged to create longlasting relationships with their prospects and clients instead of just chasing the close.

No longer were canned presentations utilized, and trickery and excessive manipulation were now a thing of the past. With Needs Satisfaction Selling, salespeople were aiming to get the prospect involved in the sales process, instead of solidly controlling the process themselves. It was the first time that salespeople were trained to ask questions, find out what the buyer wanted and needed, and then present the features and benefits of their product or service, and explain how it filled those wants and needs. This was the very first time that salespeople were told to truly interact with their prospects

During this same time period, others were noticing that the old methods of sales weren’t effective any longer. Because of this, a deeper look at the new science of psychology had begun. Many top sellers dove into learning basic psychology as a way to tailor their sales methods to their audience, with varying degrees of success.

One of the most famous of these sales pioneers was David Sandler, a motivational sales professional who developed the Sandler Selling System, still very much in use today. The Sandler Selling System is aimed at placing the salesperson at the same level as the prospect, with mutual respect and appreciation. The system is based on honesty and the psychology of human nature and that’s the very reason why it works so well.

The 1970s and 1980s brought a few new methods into play but it has been argued that nothing truly earth-shattering happened until the 1990s ushered in the era of Relationship Selling which is still the most widelyused selling foundation today. Relationship selling is based on the fact that with growing technologies, buyers have become more intelligent and thoughtful. Relationship selling means that you work to create genuine relationships with your buying prospects, and sell to them what you know they need based on what you know they want. Building the relationship as the foundation for the sale breeds trust, loyalty, and greatly increases the chance of a referral from a satisfied client.

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INTRODUCTION

A sales funnel is a system set up on your website that builds rapport and trust with new and returning visitors, qualifies leads and encourages them to make a purchase.

By the time you finish this guide you'll understand what a sales funnel is, why it's so important and how to set it up.

At the heart of your sales funnel is the idea of conversion - turning casual visitors into buyers.

What is a Sales Funnel?

The sales funnel is an often used metaphor that describes the process of attracting potential customers to, and moving them through, your sales process to sort those who would be your ideal customer from those who would not.

Surely all customers are ideal customers?

That is not so. Your ideal customer is one who not only benefits from your product or service greatly but understands why they do so and are happy to act as brand ambassadors. A less than ideal customer might be one who buys your product because they like the packaging, advertising or heard about it by word of mouth - yet they might not fully understand how it works or its benefits to them. Such customers often ask for refunds or spread false information by word of mouth.

There are other reasons your potential customers or clients may not be a good match for you: their budget may not reach your product, they may already have a supplier that offers them a product they are happy with, and others may have requirements from the product that yours cannot provide.

In the offline world of sales, a sales funnel is the equivalent process of qualifying your leads.

Understanding this concept explains why you should vet your prospective customers to find a perfect match between your product or service and your customer. That's why sales funnels exist - and that's why it's vital you take the time to build and understand your funnel.

Like many systems and processes in digital marketing, your sales funnel will require consistent monitoring and tweaking to make it as effective as possible. Sales funnels may also change seasonally which demonstrates how important it is to understand your funnel and how it converts.

The sales funnel isn't just a system that moves your potential customers through a qualifying process. It's also a tool that allows you to predict how many customers you can expect to convert. Without understanding how many customers you convert it's impossible to properly budget for your advertising.

For example, if you understand that as part of your sales funnel, 12% of those potential customers who are exposed to your PPC advertising campaign become customers with a dollar value, then you can gauge appropriately how much money to spend on advertising and still realize a profit.

Sales funnels also show problems in your sales process, such as not having enough sales people to follow up on leads, a lack of knowledge about the product on the part of your sales people, a financial leak in advertising expenses, and more.

All sales funnels should involve a flowchart where the sequence can easily be visualized. It might be cliché, but what gets monitored gets managed. The sales funnel will include several steps and each can be evaluated separately.

It's important to spend some time monitoring your sales funnel. Analyzing how changes affect the conversion rates of each part of your workflow helps you fix what's losing you revenue.

It takes several months to build up a picture of your sales funnel, so be patient. You can't expect to learn anything by skipping the process and it's a huge mistake to do so. That means changing one thing at a time and giving it enough time to make a difference or not.

Making more than one alteration to the process doesn't allow you see which one is making the difference to your funnel, or what that difference is. You'll only end up confused about what's working.

Why Build a Sales Funnel?

After that overview, you may recognize how you’ve become part of other people’s sales funnels when you have visited their websites, read content, taken advantage of free offers or discounts, downloaded free information products or tools, or booked a free consultation.

That experience should hint at why you need to build a sales funnel. Simply put, a sales funnel is a highly effective tool to maximize your profits, with minimal human intervention.

Sales funnels take cold leads – those whose prior knowledge of you or your product was non-existent – and warm them up.

Creating warm leads is a process that depends on content marketing to a large degree and that’s what the outermost layer of your funnel will consist of: web content.

Web content comes in many formats, each appealing to a different kind of customer.

Many businesses offer discount fliers to the public, offers like buy one get one free, and free samples. They are all examples of businesses turning cold leads into warm. They want to build a rapport with you without pressuring you into a sale.

The idea is that if you like the sample or freebie, you're going to trust the business enough to buy from them.

That's how cold leads are turned warm in the offline, real world. Online, it's not so different. Even in today's highly connected society, we tend to distrust a website where the landing page asks for our credit card number in return for a product. We need to be wooed a little. We need to learn more about who's behind the website and why they are a good choice to buy from. We need to trust that they are an authority in the niche and not some shyster who set up a website to dupe us out of our money. That's why businesses who sell through a website face the greatest opposition to the sale and it's also why you need to establish and maintain an effective sales funnel if you hope to make your site profitable. Doing anything else only strengthens the perception that your site is untrustworthy.

Imagine if you found a website when searching for a wedding photographer but there were no photos of previous weddings, no blog posts that shared information about the site owner, and no pricing breakdown. Instead, there was just a button asking for you to click the buy button on an expensive photography package.

Your first reaction would be to leave the site and go look elsewhere, right?

Now imagine the same search, but instead of the last website, you found a site where you could browse through lots of photos from previous weddings, see the social shares of other pictures, read customer testimonials, see the pricing structure and a breakdown of services offered, and download a free guide to getting the most from your wedding photographer.

I'm guessing that given the choice, you'd go with the latter. Take this analogy a step further. You're not fully committed to the second photographer but continue to look for your ideal guy or gal. In the meantime, you receive emails from the second photographer who shares valuable tips and insights with you about making the most of your wedding photography with fun ideas like leaving disposable cameras on the dinner tables for your guests to use. He even sends you a discount voucher for his own services and offers free framing for a photo of your choice.

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T-Shirt

4 Tips to Help You Design and Sell a Successful TShirt

For the past several years, the t-shirt market, or rather the market for selling t-shirts online, has been exceedingly hot. Just Google "T-Shirt Success Story" and you'll find example after example of people who've started a successful t-shirt marketing business on literally nothing. Many of these people now have steady five figure monthly incomes all based on selling well-designed t-shirts. Obviously, this is of interest to anyone who wants to break out of the nine to five employment world.

So, why are designer t-shirts so popular? In a nutshell, it's because they are the ultimate niche product. As such, they appeal strongly to every person's desire to be individualistic and share that individuality with the world. It doesn't matter what your particular interest, hobby, lifestyle, personal ethos or identifier might be. Whatever it is, it can be expressed on a t-shirt that then "brands" you when you wear it. In other words, tshirts remain popular because they make individual people stand out against the bland background of the day-to-day world. For $20, they allow everyone to break the bonds of anonymity and proclaim their allegiance to whatever it is that floats their personal boat.

What’s endlessly interesting, is that the t-shirt started out, and to some extent and in some form, remains an undergarment. It was only in the latter half of the previous century, that the “plain white tee” known to millions became a blank canvas for marketers who wanted to connect brand and lifestyle to the individual ego.

Today’s t-shirt phenomenon can trace it’s lineage back to the concert tshirt of the 1970s and 1980s. Back then rock and roll was becoming big business. Big bands began to realize that they were a brand and that they could sell more than music to their fans. The fans, on their part, were devoted to particular bands and were proud to express that devotion publically. Additionally, attending concerts by big name bands carried social cachet. Someone who was able to score ticks to see Led Zeppelin, Pink Floyd or the Rolling Stones not only wanted a memento from the big night, they also wanted a way to tell their peers that they had been there.

Bands, on their part, realized that the profit margin on a mass produced and branded t-shirt was enormous. The public was more than willing to pay 10 times what it cost to produce the shirt. As a result, the t-shirt became a social statement and more and more marketers realized that there was a viable business market in selling swag to fans.

Fast forward to today and that business model is hotter than ever. The internet has made it possible to take the band/fan dynamic and apply it to any group of people, no matter how obscure their fandom might be. Sites like Teespring, Tees in the Trap, GearBubble, RedBubble, and dozens more allow savvy entrepreneurs to create and sell t-shirts to the tiniest of micro-niches. There is still a great amount of gold in them t-shirt hills. In this article, we’re going to focus on specific tips that you can use to mine some of that gold. We’ll look the things that you can do to improve your t-shirt designs so that they appeal directly to the niche you’re targeting. We’ll also look at the things that you can do to sell more tshirts to that niche.

Know Your Market

A lot of sellers get into trouble because they don’t understand the concept of a t-shirt market versus a t-shirt niche. The niche exists within the market, but you’re never going to find the niche unless you understand the larger market that supports it. Let’s take a look at some of the more popular t-shirt markets that are out there.

Commodity Shirts – There are fairly straightforward t-shirts that are defined by need rather than want. These shirts are usually work or event related and contain a specific logo or brand as well as a designation like "STAFF" or "SECURITY". Now there are numerous niches within this market but, by and large, customers here are looking for the lowest price available. Think $10 per shirt or less.

Novelty Shirts – These are shirts that are you probably only wear once. They aren’t strictly need based like commodity shirts, but they aren’t something that anyone really wants either, except during a specific event. So, think about t-shirts for a pub crawl or that contain a funny saying that references a specific occasion and you’ll get an idea of what we’re talking about. Customers here don’t want to spend an arm or a leg. Think $10 to $20 a shirt.

Pop Culture Shirts – Now we’re getting into the meat and potatoes of the t-shirt market. These type of shirts definitely are squarely in the “want” end of things. Customers identify with the movie, tv show or game that the shirt is designed around and will easily pay $20 to $25 per shirt to broadcast their affinity. While this market is popular and profitable, you do have to watch out for copyright infringement.

Specific Interests – These shirts are distinguishable from pop culture shirts because they don’t revolve around bands, movies or games. Instead, these shirts are all about individual interests and hobbies. Think home brewing or Frisbee golf and you’ll get the idea. This is another popular and profitable market that has the added benefit of being relatively free of copyright or licensing issues. Customers will easily pay $20 to $25 per shirt.

Know Your Customer

Right now, there are people out there who want to buy a t-shirt. It doesn't take magic beans or a Ph.D. in sales to get them to buy yours. All it takes is an understanding of why they want to buy a particular shirt. When you figure out this reason, motivation or desire, then you have the keys to the kingdom for that particular niche.

For example, people may want to show support for a particular political figure or issue. They may need a cool gift for a family member or friend. They may have seen someone else wearing a similar shirt and they want to follow suit.