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Energy MRR Ebook

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Chapter 1: Why Energy Management > Time Management

What is it that is holding you back in life? A lot of us make the mistaken assumption that it is time. We think that if only we had a little more time, then we could get all kinds of things done. If we had a little more time, then the house would be cleaner, we’d spend more time with our family and friends and we’d be able to progress faster through our career. Maybe we could start a new training program as well and finally get those abs? But there just isn’t time in the day. We work from 9-5 and when we get home, we often still have a long list of tasks to do that we just don’t have time to finish. That includes checking the mail, paying bills, making dinner, washing up and hopefully getting just a little bit of time to spend with family! Man, if only there were more time… right? Well actually, time is very often not the problem. Rather, the problem comes down to energy. Think about it: if you really don’t have any time to do anything, then how were you able to watch that entire Boxset of Game of Thrones recently? If you really don’t have time to do anything, then how have you been finding time to play Uncharted? If you genuinely work and busy yourself from the first thing in the morning, all the way up until bedtime, then the answer would be simple: get up earlier, or go to bed later. No, that is not the problem. Instead, the problem is energy. Time management isn’t the only big deal here: energy management is just as important. If you can’t effectively manage your energy, then you’re going to find that you can’t make full use of your time. And that’s a problem! What probably really happens when you get home from work, is that you collapse onto the sofa and watch TV for a bit. Or maybe you just procrastinate a little by not really doing anything much for a short time. Either way, you could be working. You could be working on that amazing novel.

The issue is not your time at all but rather it is your energy. And this isn’t to say that you’re in some way lazy, or that you could be making better use of your time right now. Instead, it is to say that you’re simply pushing yourself too hard and too far – and it should come as no surprise that you’re not achieving as much as you hope as a result. Energy is something that most of us ignore: ‘I have a few hours tonight,’ we say, ‘I’ll do it then!’. The only problem is that if you don’t have the energy, then you’re not going to do it. Your energy is finite, it can only go so far, and if you ignore that fact then you’re going to run out of steam and not accomplish the things you want to change.

Coming to Terms With Energy Management

There’s a good chance that you may be reading this and considering energy management properly for the very first time. Perhaps it’s something you never really thought about before – you wouldn’t be alone in that! But even at this early stage in the book, you’ve hopefully learned a valuable lesson. Simply acknowledging that energy is probably what’s holding you back is one of the very best things you can do to start making life easier. Once you come to terms with this, you can start to think more logically and realistically about what you can achieve in a day. That means you can remove item from your agenda – knowing full well that you won’t be able to accomplish them – and thus actually get more done as a result and come home with more energy left over. When thinking about whether you’re going to walk home tonight or drive, be realistic and accept that driving may be easier. When planning to complete a long list of chores this evening, be honest with yourself and ask how likely you are to really complete that list. Did you manage to finish everything you set out to last time? Give yourself a break and organize your day sensibly.

Our Strategy for Boosting Energy

So what is our overall strategy for boosting energy? It actually comes down to a few things. The first is management: managing our time better and thinking about how much energy we’re likely to have in a given day and what we actually want to do with it. And by finding ways to avoid wasting energy, we can save more for the things that we ultimately decide really matter. The next step is to start small and not be too ambitious. That’s true with the other things we’re trying to achieve and it’s also true of the lifestyle changes we’re introducing in this book. Simply put? You’re not going to transform your energy levels and your health overnight – and you shouldn’t try! Work up to it slowly and be smart about how you’re raising your energy. We’re going to introduce the concept of ‘kaizen’ here, which means that we’re introducing small changes with the aim of eventually seeing big results. Kaizen is a Japanese concept that basically means any journey is best accomplished with lots of little steps. And finally, we’re going to change everything. We’re going to look at our health and our lifestyles holistically. We’re going to acknowledge that to boost energy, it is not good enough that we simply introduce one new lifestyle habit, or start drinking smoothies. We need to rethink everything.

This book will be your guide and by the end the aim is for you to be crackling with energy. You should feel like a coiled spring ready to explode. And then you can achieve some truly amazing things!

Chapter 2: This is Where Everything Changes

At the end of the last chapter, we mentioned that we had to change everything. That’s a pretty tall order but using the aforementioned ‘kaizen’ approach, we should see that it’s relatively possible to gradually introduce change that starts small and eventually becomes all encompassing. But before we go on, perhaps I should explain what I mean by ‘change everything’. Why do you need to change everything if all you want to do is get a little more energy? Let’s take a look at one example and use that as a microcosmic example of why it doesn’t work to try and change one aspect of your health and lifestyle in a vacuum.

Why You’ve Failed to Get Into Shape

If you’re like an awful lot of people, then at some point you have probably tried to get into better shape. That might mean you joined a gym, or perhaps you paid for a training program to get written for you. And if you’re like an awful lot of people, then you may well have failed to stick at the training program or to see the results you wanted. Why is that? Probably, it comes down to the simple fact that the training program was too ambitious. Very often, a training program will involve working out three, four or five times a week at a gym. As a standard rule, workouts will be somewhere between 40-60 minutes. So that’s immediately 4-5 hours of extra time that you need to take away from your current working week. Then there’s the fact that you need to travel to and from the gym. This can take anything from 10 minutes each way to 30 minutes. Then there’s showering and then there’s the amount of extra washing you create and the fact that you need to pack for the gym. So what you’re really doing is taking about 10 hours out of your working week. That’s huge.

And more to the point, these are ten exhausting hours. And that’s before we’ve even considered the amount of work we’re expected to do in the kitchen: we’re supposed to be transforming our diets to be low calorie (meaning low energy) and we’re supposed to shop for the food, cook the food, wash up afterward… And it’s all stressful too. Cooking can be stressful and so can spending all that extra money on the gym, on the food, on the petrol… it’s just too much! There’s a good chance that the very reason you’re not exercising and getting enough activity right now is that you’re too tired half of the time. This is why so many of us let ourselves get into bad shape to begin with. It’s why we turn to junk food. And it’s why we struggle to stick at new goals. In short, we’re already doing as much as we can. So again, the problem here is energy. Energy management is more important than time management by far when it comes to exercise so really you need to focus on getting more of that. So next let's look at what's sapping energy in your life. For many of us diet comes into play here and eating lots of junk food can certainly prevent us from feeling our very best and healthiest. So that needs to be changed. More important though is work. If you are coming home from work stressed, then you're going to have very little energy for throwing yourself into a workout. Likewise, stress from other sources such as your finances or relationships can also have a negative impact on your ability to train. So you need to fix that too. There are practical considerations too like finances (staying in shape can be expensive!) and like space if you’re training at home (which is a good shout for most people). Even if you’re not training from home, having a tidy flat/house to come home to can make all the difference in terms of your energy and how you feel and it means you have one less thing to do at the end of the day (tidying up in this case). Likewise, looking good will fill you with energy and confidence too which will translate to a better mood and more energy to attack workouts. A lot of energy is linked with mood, as we’ll see later in this book. Then of course those other things do also come into play: time, motivation and the right program. The point I’m making is that picking a training program and pledging to stick at it just doesn’t work unless you’re also looking at what has been holding you back so far. Right now you probably fill your time with activity as much as you can and then crash on the sofa because you’re out of steam. If you had the energy to work out, then you’d already be working out. You’re not, because you don’t. So don’t come up with an unrealistic 5-day workout plan until you’ve looked at the rest of your life – including your physical energy, happiness and mental discipline. You have to change everything if you want to get into great shape. And as you’ll see, this then makes changes in the rest of your life. Working out will give you more energy. And when you get more energy, you will find you start to perform better at work. This will be helped by the fact that you now look and feel more confident and attractive filling out that suit/pencil skirt with a more toned physique. Working less means you’ll have more energy to train. Training means you’ll have more energy to do better at work.
And these kinds of two-way relationships exist throughout your entire lifestyle.

Deciding What Matters

Your lifestyle is self-sustaining then and everything you do is supporting that lifestyle and making it harder for you to change. So where can you possibly start? As mentioned, one of the key things to think about is energy management and planning. Just knowing that you have a finite amount of energy throughout the day and making decisions on that basis. And this brings us to our first, super important tip: If you’re going to introduce something big into your life, then you need to remove something else. This sounds like a big deal and many of us will be resistant to it at first. But it’s also true. If you’re going to try and exert yourself for 30 minutes after work every day, then you need to find a way to save 30 minutes of both time and energy. Getting up 30 minutes earlier will give you more time. But perhaps going to bed 1 hour earlier the night before can give you some more of the energy. Or perhaps you just make the decision to save energy by going out a little less. If you have a weekly pub trip, then consider cutting that out (especially seeing as alcohol will sap your energy in the long term). If you have a very busy social calendar, perhaps consider seeing one friend less. That sounds harsh but life is all about making tough decisions. Or maybe you’d rather cut out one of your more tiring hobbies/extracurricular activities? Again, it’s hard and it seems cold. But the simple fact of the matter is that every action needs an equal and opposite reaction. You can pull extra time out of thin air. But that’s what is going to bring us to our next chapter and a somewhat more appealing sounding alternative: finding lots of little ways to save more time and more energy throughout the day. This is where the concept of kaizen comes in. If you can save a little energy on the way to work, save a little energy in the morning, save a little energy doing the dishes… well then you might just have a bit more to ‘spend’ doing the things you love and the things that are important to you.

Chapter 3: Kaizen – The Small Changes That Will Supercharge Your Energy Levels

In order to spend more time doing the things you love – and engaging in activities that will actually boost your energy further – you need to find ways to save time throughout the day. That way, you can introduce new things to your routine without feeling like you’re being pushed too far. This will also help you to recharge and relax by having some time spare, which will ultimately help you to be even more focussed, productive and creative at work! Tidy Believe it or not, tidying your home makes a massive difference to your energy levels, your confidence and therefore your ability to stick at your training. Think of your home as an extension of your state of mind – if you’re very stressed your home is more likely to look a mess. If your home is a mess, you’ll be more stressed. So what’s the easiest way to keep your home tidier and to give yourself more mental clarity and space? Actually it’s to get ruthless and just throw things out. Got a box of junk on the wardrobe you haven’t looked in for a year? Get rid of it. Got 20 ornaments on every surface? Throw out half of them (at least!). This may sound extreme but simply having more space, even just seeing out the corner of your eye that there’s space under the bed, can make a huge difference to your state of mind and the lack of clutter makes it easier for your mind and body to unwind. Clutter and mess literally causes you to produce norepinephrine, cortisol and other stress hormones, so this can end up leaving you feeling completely spent unless you can do something about it. This is particularly useful when you consider that it will also make tidying up much easier in future. Now you’ll be able to clean surfaces by wiping a wet cloth, without having to remove lots of items from around your home. Finding things will be easier and generally, you’ll find you have more time and energy as a result.

Oh and when you remove 50% of your ornaments, you’ll be left with a much higher ‘average quality’ of things on display. This actually makes your home look much wealthier and more impressive, because there’s no longer the less impressive stuff to detract from the truly great stuff…

Muscle Gain Secrets MRR Ebook

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The Power Of Mindset

Fitness begins with the mind, not the body. Never underestimate the power of your mind. The mind has always been at the core of building muscle. Hence, before adhering to any fitness program, the first Muscle Gain Secrets is to get your mindset right. Clear all negative thinking and replace them with positive ones to empower your muscle building journey. Understand that your thoughts are what hold you back from what you truly want to achieve.

The essentiality of having a strong mind is often overshadowed by being strong physically. If you have the right mindset, you will have the mental power to stay focused and push yourself, even when things get tough. Not having the right mindset will result in you end up sabotaging your health and fitness goals in many ways.

So how do you ‘Fix’ your mindset? Here are 5 Simple Techniques to help you achieve your dream body with the right mindset:

1. Set Goals That Are Both Specific & Achievable

You can only WIN if you have a crystal clear outcome. So remember to always begin with the end in mind.

Ask yourself questions like: What’s my ideal weight? How much muscle mass do I want to gain? Is it 10 pounds? 20 pounds? Is my goal only attainable in three months or more? What does it take to achieve my goals? The 2 Rules is to be both Specific & Achievable - do not just estimate or simply see-how-it-goes. It plays an important part in holding yourself accountable to the goals you set.

Without setting specific and achievable goals, you are more likely to stumble and fail. Make your goals specific, write them down! Then put your list of goals onto your mirror, your fridge, your work table, or even your phone screen - just anything that’s clearly visible to you every day. This will keep you reminded of your most important goals every day whether you feel like it or not. In the long-term, this will condition your mind in an empowering way! Mindset conditioning has immense power in fuelling your determination and commitment in your goal to ultimate successful muscle gain.

2. Cultivate Patience

You need time to achieve your desired goals and this requires patience. Be patient for results because muscle gain is not going to happen overnight. Take a step back and evaluate what you have achieved so far. Cultivate patience and learn to celebrate little victories along the way in your goal setting process. This will encourage and motivate you to keep you going.

Everybody is wired differently.

The general rule of thumb is to build 1 pound of muscle per week. Some are able to build more, some less, depending on their diet and exercise regime. So in a month, an average person can expect to put on 1-3 pounds of muscle mass. This gives you a good idea how to set achievable and realistic Goals. If you’re expecting to gain 10 pounds in a month, most probably you’re putting on more fat than muscle mass.

So many people expect results in a minimal timeframe and then lose interest when their desired body is nowhere to be seen. Nothing comes easily. Eat smart, work hard, and most importantly have the patience for results. Remember that Rome wasn’t built in a Day, and so does your body. If you’re working with the right muscle gain plan, eventually the results will prove to you all its worth.

3. Hard Work Is Your Only “Shortcut”

There really isn't any shortcut to muscle gaining. Most of the magic bullets you see in the Fitness Industry today are nothing more than marketing gimmicks. The only way to gain muscle is to invest hard work into building and maintaining it. It is always a gradual process so start small and build from there. There is no substitute for hard work in fitness. The only thing you need to get started is the right knowledge, diet plan, and workout regime. From there, all you need is relentless hard work, patience, and determination to stay on track. So stop looking for quick fixes as most likely you’d end up burning a hole in your pocket and get nothing in return.

4. Everyone Is Different. Don’t Compare

Do not compare yourself to others. Everyone is different - the way your body absorbs nutrient and reacts towards workouts you do are different from other people.

Do not look at others’ results and think “Why is he/she achieving results faster and better than I do? I worked as hard or even harder but my results are not visible”.

Unnecessary comparison brings disappointment and zero help towards your goal. Focus on your own body. Aim for incremental progress until you finally attain your dream body. Remember, nobody else has your body - you do! Focus only on yourself!

5. Be Completely Committed

Muscle Gain is all about Discipline. The ability to consistently take action regardless of how you feel at any moment. To get started on your fitness journey, all you really need to do is to commit once and do it every single day.

Commit yourself 100% for 90 Days (if not more), set short-term achievable goals – the amount of muscle mass you wish to build, and it shall keep you on track working towards the goals.

This mindset helps you to be realistic. You won’t expect immediate results but instead, you’ll be focusing on the process and duration. Because you understand and is aware that muscle-gaining takes time and effort. When you are mentally prepared to commit to a timeframe, you will persevere through the process.

Here are some strategies to keep you on track when the journey gets too bumpy:

Journaling - It helps you to track of your own progress

Progress Pictures - Super satisfying as you watch your body evolve each day!

Gym / Diet Buddy - Mental and physical support play a big role in helping you stay motivated

Muscle Gain Secrets 2: Muscle Pumping Diet

High-protein diets such as Zone, Atkins and Sugar Busters were once popular diet plans in the past few decades. While high-protein diet does lead to weight loss, they have an alarming flaw, which leads to unbalanced meal plans that deprive one of other essential nutrients for a healthy body. However, that doesn’t have to be the case.

High protein diets are generally suitable for individuals looking to burn fat and lose weight with a caloric deficit. So if you’re looking to gain muscles, it’s better for you to go for high carbs, with low/moderate protein. Carbohydrates supply you with energy to blast those weights in the gym and also fill in the caloric surplus you need to actually gain weight and build muscles. Furthermore, studies show that high carb, low protein diet can still help you gain an enviable amount of muscle mass.

What Is Protein?

Protein is one of the 3 main macronutrients along with carbohydrate and fat. Protein is the most important source for muscle gaining as it acts as building blocks for muscle fibers. Simply said, without protein, your muscle won’t be able to grow. The best sources of protein are lean meat, eggs, cottage cheese, beans, quinoa and many others. We called these foods ‘Protein-rich Powerfood’ as they are packed with a higher percentage of protein compared to other nutrients. To have a better understanding of what protein really is, it is a large molecule composed of smaller units known as the amino acids.

Today, we can identify 20 types of amino acids. Different types of proteins are actually derived from different combinations of amino acids. This essential macronutrient can be found in any part of the human body. Your organs, hair, skin, nails, eyes, nose, lips are all made up of protein.

Ultimately, there will be no muscle gain without protein.

What Foods Contain Higher Amount Of Protein?

Working out involves breaking down muscle fibers in order to grow bigger and stronger muscles, and protein is required to repair and grow muscle tissues. Also, it’s good to note that protein is the final source of energy after both carbohydrates and fats are depleted, making it perfect for those who wish to burn fats and lose weight. Now that we understood the importance of protein to muscle gain, we shall move on to the food that contains a higher amount of protein, also known as “Protein-rich Powerfood”.

Protein is available from both animal and plant sources. The typical U.S. diet is a mixture of protein sources. Variety in choices will provide an adequate diet. The following are some examples of protein content in some typical foods.

• 3oz. of chicken contains 20g of protein

• 3 oz. of ground beef contains 21g of protein

• 2 oz. of pork chop contains 15g of protein

• ¾ cup of beans contain 11g of protein

• 2 tablespoons of peanut butter contain 8g of protein

• ½ cup of soybeans contain 10g of protein

What About Protein Powders?

Speak to any fitness enthusiasts in the gym, you’ll find that most of them consume protein powders as their staple supplements. So what exactly are they? It’s actually a popular protein source to help people improve athletic performance and build muscle mass. This is a go-to solution for those who are looking for a quick and convenient source to fill in their daily protein intake requirements to build muscles. Generally, one scoop of protein powder contains about 25g of protein, and 2 scoops can easily make up with one chicken breast. Plus, it’s easier to chuck down a bottle of protein shake than digesting one whole chicken breast.

That said, protein powder is an excellent way to supplement your daily protein needs, especially if you’re looking to build muscles. Here are the types of proteins you can find in the market today: 1) Whey Protein Concentrate – The most common and affordable form of whey protein. Most of them contain lactose. So for those who are lactose-intolerant, stay away from this.

2) Whey Protein Isolate – A more concentrated form of whey protein with little to no fat or lactose. This is the number one choice for those with lactose-intolerant and also the purest form of whey protein you can find today. Whey Protein Isolate usually contains zero carbohydrates and zero fats.

3) Hemp Protein – A plant-based protein. Perfect for vegans with additional anti-inflammation benefits from included Omega-3 fatty acids with extra fiber for weight loss and gut health.

4) Pea Protein Powder – Another plant-based protein. Vegans’ favourite.

Understanding Childhood Friendships PLR Ebook

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As the great poet, John Donne wrote in the 17th century, "No man is an island entire of itself; every man is a piece of the continent, a part of the main…"

No one can be alone in life. We need others to support us mentally, physically, emotionally and spiritually. Relationships, and in particular friendships, can sustain us throughout our lives. Even when romantic relationships end, we get laid off, or become ill, true friendships endure. When times get tough, we know we always have someone to turn to who can help us in a practical way or a supportive way, as we cry on their shoulder and then move on to deal with the issue that has arisen.

But good friendships are not a matter of accident or chance. They come from skills cultivated when we are younger, which can help us form life-time friendships even in our earliest years. Like every other aspect of growing up, children need to learn friendship skills. They learn them from parents and from their peers.

In this guide, we will be looking at the nature of children’s friendships, how they form, and how we as parents can help ensure they are able to form lasting friendships and avoid negative relationships such as bullying.

So, let’s get started with a look at the importance of friends.

THE IMPORTANCE OF FRIENDS

From the moment they are able to listen and understand, young children start to learn about interpersonal dynamics within the family, and with children their own age - their peers. It is an important aspect of growing up because it helps them understand interdependence and yet enables them to become independent.

If they have one or more siblings in the household, this can help teach them about relationships with people their own age as compared with adults. Children get a lot of educational benefit from their parents, but the interactivity with other children at home and in social settings such as play school, play days and more, helps them gain a range of skills that will put them in good stead in their adult life.

For example, children learn communication skills - being able to say what they want and how they feel. They ask questions, invite other people to play, and organize the activity into some sort of sequences of events.

In the process of dealing with other children, they learn about emotions - their own and those of others. They feel valued because they have friends, and learn how to try to preserve the friendship. They learn to control their temper tantrums and deal with frustrations in a positive way, so as not to argue with others or take their emotions out on them and drive them away. Through this valuing of the friendship, they learn more complicated skills - such as avoiding aggressive behaviors like hitting or biting, and being able to compromise or come up with other ideas that might work.

They also learn how to co-operate with each other, and hopefully be honest. When game playing, for example, they learn how to take turns, play the game according to the rules, and not cheat. They also learn how not to be a sore loser.

Through friendships, they also learn that not everyone is the same and that people have different thoughts and feelings they need to be aware of and sensitive to. They gradually learn how to see things from others’ points of view and adapt their communication and play style to different people.

They also learn new skills from their friends - things they might not have been able to do until they saw them and decided to imitate them. This can be a bad thing sometimes, of course, if kids "egg each other on" or teach each other inappropriate vocabulary; but again, this is where strong parental guidance can help.

Modeling in Your Own Household

Children take their cue from their parents, so if you don’t treat others with respect, cheat at games and swear like a trooper, they are going to think this behavior is normal and acceptable and do the same. However, this can get them into considerable trouble at school and in social situations.

In some cases, they might even bring home a friend who acts like that. It is important not to overreact, but rather, to teach by example. Saying please, thank you, being kind, offering compliments and supportive praise all "grease the wheels" of human interaction. So too does learning when to speak up about an issue, and when to keep silent for the sake of harmony and the preservation of the relationship.

The Importance of Friendships Starts Early

How to make friends, and keep them, are two of the main developmental tasks children need to learn from their preschool years and upwards. Studies have shown that these skills help prevent children from having psychological and school problems later in life. Yet studies have also shown that some children as young as three are already having serious problems negotiating relationships with other children.

About 5 to 10 percent of young children will go on to experience persistent problems, such as social exclusion and rejection, or physical or verbal harassment from their peers - either due to their own actions, or the bullying of others. Peer relationship difficulties in a child’s early years are unfortunately a powerful predictor of future emotional and behavioral problems. These can include:

Emotional problems such as loneliness, anxiety and depression

Behavioral problems, such as physical or verbal aggression, hyperactivity or defiantbehavior

Physical issues, such as being bullied, or bullying others

Children with developmental difficulties are at particular risk because they develop more slowly than their peers and often are not allowed to or don’t get as many chances to interact with children their own age. As children get older, they might also become more judgmental and start to make fun of the person they once enjoyed having as a friend.

Being made fun of or bullied can lead the child to become socially withdrawn. Adults can help with conflict resolution, positive reinforcement of good friendship skills, and discipline in relation to aggressive or bullying behavior.

Day care centers and schools might also use programs that try to improve the children’s social behavior skills and their peer relationships. They will use varied activities and try to involve everyone in the efforts, staff and parents alike. If you are concerned your child is very shy and/or having difficulties with peer relationships, you might ask about training, or look up information online.

But what constitutes a problem? In order to know this, we have to have an idea of what is typical of friendships amongst children at different ages in order to determine if there are any issues that need to be addressed. Let’s look at the typical friendship patterns at different ages in the next section.

Customer Service Template Guide Personal Use Ebook

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Customer Service Best Practices

Use this template to train your customer service team. You can choose which of the best practices apply to your business and customer service preferences.

#1 Respond in a Timely Manner

Respond to all tickets/emails/phone calls within TIMEFRAME, (for example, 24-hours). Be clear when communicating with customers that this is the timeframe and expectation. If, for some reason, it is going to take longer, explain why and tell them when they can expect a response.

#2 Speedy Response

Ensure that all tickets/issues are resolved within TIMEFRAME, (for example 48 hours or two business days). Tickets and issues should not drag on and should be resolved promptly. If the issue cannot be resolved within this timeframe, explain why and give them a time when they can expect a response. (For example, if a product is currently out of stock but you expect to have it in stock next week.)

#3 Update the Progress

If the customer issue requires more than one ticket or email to resolve, update the customer of the progress within TIMEFRAME, (For example, 24 hours). Let the customer know that we’re working on resolving their issue.

#4 Use Their Name

Always address customers by their name. Whether responding to a ticket, via email or on the phone, address them by their name. It personalizes the communication. If you’re speaking on the telephone, ask for the correct pronunciation of their name and the spelling.

#5 Suggest an Alternative

If the customer is looking for a product or promotion that is no longer available, always suggest an alternative. Look in the product catalog and find a product/promotion that is close to what they need. If there are no comparable products, offer one from another company. The goal is to be helpful and to provide value.

Use language similar to, “I’m sorry, we don’t carry that product, but we do have this one which may suit your needs,” or “we don’t carry that product, you might try PRODUCT-X from NAME OF OTHER COMPANY.

#6 Minimize Refunds

To minimize refunds, offer store credit instead of a refund. If the customer is generally happy but the product isn’t what they needed, ordered mistakenly, or some other reason, try to offer credit rather than a refund.

#7 Feedback

Always provide customer with a resource to provide feedback. If communicating via email or ticket system send them a link to a feedback survey to assess their satisfaction.

If communicating on the telephone, ask (are you satisfied with RESOLUTION/OUTCOME, or as “on a scale of 1-10 with 10 being the highest, how satisfied are you with this outcome? If the number is below 8, ask what you can do better next time or why they gave that number.) Collect feedback data and responses.

#8 Recognize, Empathize, and Apologize

Always recognize the problem the person is dealing with, empathize with them, and apologize for their situation. For example, “I understand that you’re having trouble accessing your download. This must be frustrating for you. I’m sorry for this frustration.”

#9 Always Thank Them

Thank the customer for their time/feedback/input. Close each communication with a thank you.

Amazon Marketing Made Easy Personal Use Ebook

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Introduction:

Welcome to the latest and very easy to apply “Amazon Marketing” Training, designed to take you by the hand and walk you through the process of making some good money with Amazon.

I’m very excited to have you here, and I know this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Amazon, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 premium chapters organized into 5 sections. This is exactly what you are going to learn:

Section 1: Amazon Basics

In Chapters 1 through 3, we’ll talk about: What’s Amazon all about?, Why you should care about Amazon and How you can make money with Amazon

Section 2: The Hottest Ways to Make Money with Amazon

In Chapters 4 through 8, we’ll talk about: Selling your products, Selling your services, Self-Publishing, Selling with FBA and Becoming an Affiliate

Section 3: The Amazon Associates Program

In Chapters 9 through 12, we’ll talk about: Setting up an Amazon Affiliate Website, Setting up your Amazon Associates account, Finding the best affiliate offers to promote and Writing Content for your Amazon Affiliate Website

Section 4: Advanced Amazon Affiliate Tricks

In Chapters 13 through 16, we’ll talk about: The hottest traffic methods for Amazon Affiliate Sites, Using Amazon Native Shopping Ads, Advanced FBA Strategies and Embedding an Amazon aStore into a Facebook Page

Section 5: Additional Tips to consider

In Chapters 17 through 20, we will talk about: Do's to apply, Don’ts to avoid, Premium tools and Services to consider and Shocking Case Studies.

Well, it’s time for you to start making some good money from Amazon. I know you'll love this training.

Chapter 1: What’s Amazon all about?

If you have used Amazon, you already have a good idea of what the company is all about. It's all about making things easier. With humble origins rooted in the online bookstore niche, it has grown to be the world’s biggest and most successful online retailer.

Amazon functions on the principle of delivering to anyone, anywhere in the world; and deliver it does! It just doesn’t deliver goods. It also delivers great service and opportunities to everyone, with up to 280,000 estimated new job openings for the coming year, support for non-profit organizations around the world and enterprising options to people from all walks for life.

What are some of the key elements that make Amazon such an important organization? It has the potential to impact your life in ways you might not be aware of. Amazon proudly highlights the following:

Transformations

Amazon refers to transformation as the act of empowering others to help them transform their lives. It has achieved this by letting people unleash their creativity and fuel their passion through the Amazon platform.

Authors, developers, small businesses and non-profits have used the Amazon platform and marketplace to achieve success and transform their lives, as well as the lives of those around them.

Opportunities

While transformation is the goal, the opportunity will drive you to follow your passion and fulfill your dreams. Amazon offers people an opportunity that was not possible in the past unless you were favored by a privileged background.

Whatever creation you have in mind is now possible without limitations thanks to Amazon. The Amazon platform is the right place for you whether you have adventurous aspirations such as publishing a book or getting a movie or series made, or if you have more industrious aspirations such as selling products, making money online or starting a career.

Economic Impact

The fact that Amazon is giving people the opportunity to easily do what they love and transform their lives has had a positive economic impact on the people living the dream, and on their communities and the world at large. Besides, Amazon directly employs 300,000 people, fostering a culture of economic growth through job openings and entrepreneurship.

In the community

Amazon gives back to the world that helped it grow by contributing to the communities where its employees and customers live. These contributions come in a wide variety of ways including computer skills education for kids, financial help for non-profits in need, legal assistance for communities, healthy food stops, environmental action and disaster relief efforts.

Innovation

Amazon prides itself on being a true technological pioneer. It wants to improve commerce, customer service, consumer goods and alternative energy sources. Some innovations introduced by Amazon in the aforementioned fields include the Amazon marketplace itself, drone delivery, one click ordering at home and its wind and solar farms.

Working at Amazon

Amazon is a place where builders, inventors and innovators can perform their best and delight customers with compelling products and services through operational excellence and focused execution. It is a working environment that fosters diversity, curiosity and community building!

Sustainability

Amazon is not only about the profits, and it wants you to know that by putting its inventive culture to work on sustainability and by protecting the environment. Starting with environmentally friendly packaging, amazon is putting off great efforts to achieve 100% renewable energy usage for its global infrastructure footprint.

Stay tuned to discover what all this means for you and how you can change your life, the Amazon way!

Leadership Authority MRR Ebook

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INTRODUCTION

Most of us will never have seen ourselves as being leaders. For the majority of us, the thought of taking charge of an office will not so long ago have seemed completely absurd. That’s a job for high fliers, for people-people… for born leaders!

But despite any initial apprehension, leadership roles are something that many of us will have thrust upon us against any protestations. In the vast majority of industries, progress and a hike in salary means taking on more responsibility. And that responsibility will very often take the form of some kind of leadership role. You can only progress so far before you start having staff under you and the further you then climb the ladder, the more people will start looking to you for direction and the more people you’ll be responsible for.

That then leaves two choices: shy away from the pressure and the responsibility and live on the modest salary that comes from that, or learn to suck it up and take charge.

And guess what? When you do accept that mantle and become the leader that you can be, you’ll find that it’s one of the best experiences imaginable for your personal growth and development. You’ll become more confident, more able and more authoritative and it can completely transform the way you see yourself.

So now the big question: can you learn leadership? Are some people simply destined to be good leaders while others will forever be disrespected and awkward in the role?

Well, while some people are ‘born with it’ (as Maybeline would have us believe), it certainly is possible to learn the skills needed for leadership if you don’t already have them. And as it happens, that’s exactly what this book is about to do for you!

So read on and prepare to learn the ins and outs of leadership and what it takes to inspire a team and get the very most out of them.

What you will learn…

• What makes a great leader

• Should you be feared or liked?

• How to become instantly more charismatic

• How to use ancient techniques like ‘transformismo’ to control your team

• How to understand the differences of your team and get them to work for you

• How to handle a crisis

• How to cultivate inspiration

• How to give your staff motivation

How to create new teams

And more!

And once you’ve honed these skills, you’ll find that they become powerful not only in the office and the boardroom but also in all other walks of life. Prepare to become a more inspiring friend and a more effective parent!

CHAPTER 1: WHAT MAKES A GREAT LEADER?

Perhaps the best place to start is by asking what makes a great leader. What is the end goal here? What are you aspiring to? When we think of great leaders, we will often think of inspiring superhero types. People with heroic, puffed out chests, powerful voices and a cool air of confidence. They always know the right thing to do and they have the uncanny ability to reel off motivational and inspiration speeches at the drop of a hat. No one ever defies these great leaders because they don’t want to – the leaders are so just and wise that they have no need. But if anyone ever did cross them, they would be immediately be put to rights with a stern but fair judgement and unquestionable authority. These are the leaders that make us feel safe, that steer our ships through uncharted waters and that make us feel like we can do anything as a team. These are the heroes taken straight out of the Saturday morning cartoons you probably watched as a child (which, by the way, are based very much on our Father and Mother archetypes).

Now the chances are that you probably have known a few people like this in your lifetime. Perhaps you have a parent who really is that wise, all-knowing figure. Or maybe you had a teacher that inspired you when you were younger and helped you to make the career choices that led you to where you are today.

You might also know of some famous real-life characters who fit this bill. Perhaps you know of a few celebrities who you look up to, or a few historical characters even.

But for the most part, this is not the reality of what makes a good leader. While all these things could certainly help you to inspire followers, they are certainly not necessary for you to become an effective leader. And it’s just as well - as that would be an awful lot of pressure to put on yourself!

So what does make a good leader? What is the minimum entry requirement?

Of course this is a somewhat abstract concept and not one that can be satisfied with a simple answer. But let’s give it the best shot.

Ultimately, the best leader is the leader who gets results. And they do this by organizing, stabilizing and motivating a team in order to get more out of them than they would be able to accomplish on their own. So put simply: does having this leader in place make a big difference to the team’s ability to accomplish goals?

If the answer is yes, then the leader is providing a useful function and they are worth keeping in place. If the answer is no, then you could make the argument that the leader is not useful and is a waste of money or time.

But this mentality, while accurate, is dangerous. Why? Because it leads to ‘performance reviews’ and other tests to identify the ability of the leader. A leader might then be punished or penalized if they should fail to meet monthly targets, or if they should be seen to be spending too much money. This seems to make sense when you think about leaders in terms of their ability to help teams meet goals but this is forgetting one small factor: time.

Because a leader’s ability should not be measured in terms of their ability to accomplish X in T amount of time. If that is the only concern and the only aspect of performance that the leader is graded on, then in all likelihood they will end up making the wrong decisions for the good of the business and the good of the team. They will stick with what works, they will stick with what they know and they will avoid taking risks or evolving their business model to meet new challenges. A good leader should be someone who is able to see the road ahead and to seemingly pre-empt the changes that will affect businesses most.

These are the leaders who will be able to help a business to grow rather than just survive and who will be able to help avoid catastrophic failures that lead to layoffs or bankruptcy. And this same theory applies in other contexts too - the best parent is one who can not only keep the family happy and functioning well but who can also help to improve their circumstances so that they become happier and so that they become more fulfilled. They are also able to foresee potential challenges and set up contingencies so that they can deal with crises while remaining cool and level headed. This is the true example of ‘Super Dad’ and ‘Super Mum’.

So we can conclude that a great leader is able to help a team meet goals more effectively than they would otherwise and that these goals should be long term goals rather than short term. When a leader is stifled, it is very often because the leader above them is short sighted. If management higher up is forcing quarterly reviews with strict, punitive measures for those seen to be underperforming then it will stifle a leader’s ability to grow and bring changes. This means that the goal needs to be right as well and in many ways, it’s that goal that we will see is the most important driving force behind a great leader.

Online Ads Mantra Personal Use Ebook

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Introduction

You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to describe what essentially the same concept – purchased or “rented” traffic through online ads.

Most companies now realize that the best way to attract customers is to advertise online, and this is because most people turn to the Internet to find what they are looking for as mentioned above. Advertising online is now the most effective way to bring in target customers and increase sales. There are many ways in which a business or company can advertise online. This guide will outline the different ways that products, services and websites can be marketed and promoted on the web/ social media. Increasing mobile network and affordability of Internet has led to a healthy growth of online video advertising in 2016. The online video advertising industry had a very impressive 2016 with growth of 200%. The increase in consumption of video content enabled a shift in gears and growing demand. The accelerating rollout of mobile network and easy availability of affordable Internet access, suggest that 2017 will be the 'Year for Online Video Advertising’.

So make the most of it in 2017 to launch your business to the next level by using the amazing tips and techniques of online advertising on social media outlined in the chapters below.

Chapter 1

Online Ads: An

Overview

Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available.

Reasons You Should Be Advertising Online

If you’ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again. These are 9 reasons you should be advertising online:

1. Insight

Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting a customer.

2. Targeting

Do you know the profile of your perfect customer? Online advertising gives you the ability to target and retarget the ideal prospects. Retargeting will serve ads based on prior engagement, enabling you to identify your ideal customer profile. Once you know what your customers look like, you will know just who to target and where to find all similar users online, making sure they too are being served your ads.

3. Creative

Your ability to target goes beyond reaching the right customers. You can take this one step further and serve the creative that will best resonate with each target. Using flash and in-banner video ads can increase brand recognition and highlight your competitive edge. A well-designed banner ad can turn your digital campaign from good to great.

4. Brand Awareness

Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences. Use the endless online display space to be creative with rich media, establish your online presence, make an emotional connection, and get online consumers excited about who you are and what you have to offer.

5. Flexibility

Online advertising campaigns can be adjusted with a few clicks or keystrokes. You have the flexibility to respond to incoming data and make changes instantly. Similarly, you have the ability to pause campaigns or adjust your strategy in minutes. This flexibility allows you to stay in front of your customers– anticipate customer needs and adjust your ads before anyone even notices.

6. Scale

Many digital marketers are turning to self-service providers to manage their campaigns– create your own ads, choose your spend, scale and optimize across your networks as you see fit. You can also use a full-service provider who will optimize, scale, and spend accordingly, but this often comes with a monthly minimum. Whichever service you choose, scaling your campaign has never been easier.

Click Here To Download Online Ads Mantra Video Training

7. Cost

Digital channels are highly cost effective for marketers. Rates are typically set through a combination of ad size, ad location, performance, and demand. Considering the reach allotted via digital channels, moving your campaigns online is often much cheaper than more traditional offline channels like radio, television, or print.

8. Reach

We’ve heard a lot of this lately — people are watching less live TV and turning to their computers for their favorite shows, music, and to access their news. As marketers, being effective requires staying in front of your customers; as it turns out, your customers are online, so you should be too, and sooner rather than later! Moving online gives you access to a global audience, if you so desire, and it means your ads can be working for you 24 hours a day. The options are practically limitless when it comes to your reach capabilities when you take your campaign online.

9. Engagement

Online advertising lets you know a customer’s exact level of engagement. You might have circulation and readership data for a print publication, but you can’t know how much time customers spent interacting with your ad, how much time they spent on your website, if they researched more of your products, and whether that ad led to conversions. An online presence gives you all of this valuable data and places you in a position to learn where your most engaged prospects live.

Types of Ads

Findbelow a thorough list to help categorize and explain each form of online ads present on the web.

1. Google Search Ads

Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more. To advertise on Google AdWords, you'll need to create a Google AdWords Account.

2. AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads.

3. PPC Ads

PPC ads, AKA Pay-per-click ads, are advertisements in which the cost of advertising is determined by the number of clicks an ad receives. AdWords and Bing Ads both use a pay-per-click model.

4. Bing Ads

Bing Ads are similar to Google Ads in that they work on a pay-per-click basis. Advertisers can manage their Ads through the Bing Ads service, formerly known as Microsoft AdCenter. You can get started with creating Bing Ads here once you have a Bing Ads Account.

5. Facebook Ads

Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. The promoted post reaches more fans and friends of fans than a regular post.

Sponsored Stories show a user’s interaction with an advertiser’s page or product to the user’s friends and larger network. Sponsored Stories are also one form of Facebook ads that can appear in a user’s newsfeed.

FBX, or Facebook Exchange, are Facebook ads that implement remarketing. These ads take into account a user’s web surfing history data, letting an advertiser show an ad for a product a user was looking at earlier on the advertiser’s website.

6. Twitter Ads

Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers.

Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse.

Online Business Tools For Marketers PLR Ebook

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HOW TO EVALUATE ONLINE BUSINESS TOOLS FOR MARKETERS

There are myriads of online tools out there for marketers, but that doesn't mean that they are all worth using. In order to figure out what tools would be the best to include in a short report, it's important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal. Going by these conditions, we've included some online marketing tools that we think every online marketer to should include in their toolbox, and we've offered you an evaluation of that tool to convince you to add it. But, first let's discuss the criteria more indepth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

WHAT KIND OF TOOLS INTERNET MARKETERS WANT

If you are an Internet marketer, you know that what you are looking for is something to reduce your workload to help you create the following to your website and Internet offerings:

Traffic

The number one thing any Internet marketer wants to achieve online is a good traffic count. Without traffic, there are no customers. Without customers, there are no sales. So, traffic has to be generated and any tool that helps a marketer automate that process is helpful. However, some go way beyond the “helpful” criteria to be actually POWERFUL traffic drivers. Those are the ones that you want to make sure to include in your tool kit. Some of these help you target demographics like a laser, others just get distributed in a fashion that drives traffic back to your site, regardless of demographic.

Income

Another thing that marketers want are tools that help them generate income, manage income streams, or reduce expenses. Along with these tools are things that can produce products online that can be sold, shopping cart tools, and any other sort of revenue specific tool.

Contact Management

So, you have the traffic and you got some sources of income out, but you don't know who is visiting your siteThat's because you need tools that help you harvest contacts and then market them via email or subscription campaigns. This is the mouth of your sales funnel and without these tools, you can end up doing a lot of marketing and never getting off the starting block to sales.

Promotion

Tools that promote an Internet marketers business are essential to good online marketing. The Internet may be filled with millions of people, but that doesn't mean your online exposure is sufficient to get the word out. Using tools that help you boost your exposure is one way that you can start creating an online image and brand yourself or your business.

Sound goodObviously, even limiting the toolbox to these criteria there are still plenty of other tools out there that can be fun to use and/or stimulate interest in your business. But, we'll also offer you some locations to check out tools being developed as they come off the assembly line, for those that want to move even further in adopting technologies for their websites.

WHAT FEATURES WORK BEST ONLINE

Since tools will be either online services or scripts, the best tools have the following features:

Easy To Use

No one wants to spend a ton of time trying to get the tool to work.

Solves A Customer's Problem

Any tool that gives better customer service, or provides a value-added feature to your customers is valuable to your business model.

Consistent Performance

Adopting a tool that works great one time and bombs another is a sure way to lose customers. Stick with established tools that have the bugs worked out of them already.

Simple Registration

A good online tool will either have a very curt registration opt-in, like an email, or none at all, if it's free.

Manages Multiple Users Efficiently

The idea is to attract tons of traffic, convert it to contacts, and start marketing it. If your tool does this, but performance drops off or you cannot keep up with multiple users efficiently, as an online marketer you might as well not use it.

Great Customer Support

Sometimes technical glitches can happen, even with the best of tools. You want to have a phone number, and AIM contact, or an email you can go to and send in a help support ticket to get your problems resolved.

Creates Excitement/Interest

A tool that creates buzz, excitement, fun and gets your users to participate in your website or offering is a great way to get noticed.

COST

Obviously, you don't want to spend a whole lot on tools and there are plenty of free tools out there. But, sometimes a little expense can be worth it if the benefits outweigh the costs.

GOAL METRICS

If you are like most Internet marketers, you start out without a plan, and quickly realize that if you start setting goals that you are more likely to achieve them. So, you start to set goals, and then you realize that tools would be a good idea to help you achieve those goals. Some of these tools, you will be able to tell how it helps you to achieve your marketing goals, and others will have an impact that may be hard to measure.

However, tools that do let you see right away how they impact your goals of traffic, income, contact management, and advertising are preferable to those that may or may not be having any impact. That way you know that the time, effort, and money you devote to implementing and using a tool is going to give you a sound return on your investment. But, that doesn't mean we've excluded tools that don't have clear metrics, as some things can be hard to quantify on the Internet. It just means it's always better to have some way to measure your success than just a gut feeling.

THE ONLINE TOOL BOX

In the interests of this short report, we're going to start listing the tools, evaluating them on our criteria, and giving you a link where you can go to access or buy them. We may not be able to put up your favorite tools, but it's a good start for anyone who is thinking about seriously competing online with other online vendors.

WEBCEO

This is a great all-around tool for webmasters and people who market online. It helps you to find keywords, see what your competitors are doing, and more importantly for this category, it helps you to automatically submit your pages to multiple search engines.

How To Use Social Networks To Build A List PLR Ebook

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Easy Networking

Social networks have made building and widening your social contacts extremely easy. In the past, you might have had to attend numerous functions and paying for gas, food, and clothing just to show up and hand out a few business cards that later got tossed. With online social networking, the costs of networking are zero, but the rewards are immeasurable. Creating a list of social contacts online can lead to opportunities worldwide, something that local networking could never do for you.

LET PEOPLE COME TO YOU

Instead of trying to push people into getting acquainted with you or your company, wouldn't it be great if you could get up each morning and find seven to ten new people wanting to befriend or follow you? This is completely doable with social networking sites like Facebook, Twitter, and LinkedIn. Once you establish a profile and a following, just your everyday activities online can draw people to you without you having to go out and find them. Even if you do choose to find people first, it's still far easier to connect with them online and far less intrusive than trying to schedule a meeting, a phone date, or any other old-fashioned method of networking.

WHICH SOCIAL NETWORK SHOULD YOU JOIN?

You've heard of MySpace, Twitter, Facebook, and LinkedIn, but which is the best to join? The answer to that is that you can and should join at least three of these networks, depending on your demographic. The more you join, the better and the wider your exposure; however, not every social network will match up to your business profile. MySpace, for instance, tends to be visited by a younger crowd than Facebook and Twitter. If you're marketing to teenagers, then it's a great place to network, but if you're more into college-age professionals, then Facebook will be a better match for you. LinkedIn is for any working professional, although some people use it to locate jobs when they're in the market for that too because of the number of working professionals on it.

Twitter is in a class all by itself. It can appeal to many different groups of people, and it is also the easiest platform to generate a large following on. It may take a little while to get used to it, but getting on Twitter can help you create a large social network in as little as one month if you do it right. Imagine having close to 1000 followers in little more than a month? If only 1/10th of those people look at your services or offerings when you post, you will have 100 new eyeballs to market to. Let's be clear, however, that marketing or building a list on social networking has to follow some guidelines that we will discuss in the next section.

The Rules Of The Game

Social networks have special rules that you must follow to keep your account active. Administrators frown on spamming people with unsolicited emails and other types of commercial activities. If your goal is to build a list for commercial purposes, it's still doable; it just has to be done more casually than you would on your own website. Selfpromotion is allowed, but any time you take an email off of someone's social networking site and add it to your email autoresponder campaigns, you are spamming them, unless they offer you permission to market to them first. Harvesting emails from these sites is thus very difficult, and this is done deliberately.

BUILD YOUR LISTS WITHIN THE NETWORK FIRST

That doesn't mean that you don't want people to befriend or follow you on these sites. It means that you have to take care as to how you end up harvesting their email addresses. Just because someone befriends or follows you doesn't mean that they are open to your marketing campaign and want to receive commercial solicitations. In fact, if you do send them that information, they're likely to report you as a spammer, and you can have your account revoked. Thus, the best thing to do is to start by building your lists within the network without harvesting the emails provided there directly. You can still post status updates that promote your business or offerings, but direct emails of this variety will have to wait until later.

MOVE THEM OFF TO AN INTERMEDIARY SITE

You should have an intermediary site ready to capture their email address later. It can be a blog that allows them to subscribe. It can be a website that isn't that commercial. It can even be some article marketing site where they can land, read some more of your content, and then follow the resource box links back to your website. As long as the final destination offers them a chance to subscribe to your email marketing lists via some free offer, then you will have permission to market to them off of the social networking sites, where you can be a little more straightforward.

HOW TO MARKET TO SOCIAL NETWORKING CONNECTIONS

Before then, you will want to create a highly targeted list of friends and followers who have the potential to follow you back from the social networking sites to your other websites. You can do this by carefully crafting profiles that appeal to your demographics and updating your status updates with information that draws attention from that demographic. As you continue to do these two activities, more and more people will find you, and you will have a wider exposure.

Getting Targeted Lists

You don't just want to build a large list of people who have nothing to do with your market niche; you want to have a list of people whose interests mean that they might want to buy your products and services later on. Social networks are excellent mediums for creating targeted lists because it's easy to see what people's interests are via their searchable profiles, and they can see yours too!

USING YOUR PROFILE TO ATTRACT THE RIGHT DEMOGRAPHIC

The first step to getting a targeted list together is to clearly project the right image and interests in your own profile. To do that, you want to fill out the profile as completely as possible. You also want to use your real name, as this profile should be as authentic as possible. For Facebook, for instance, you would want to add as many details of books or movies relevant to your market niche to attract the right demographic. In Twitter, you would want to give as many keywords that are relevant to the niche you are marketing as possible in the 140-character description of your profile. In LinkedIn, you would also want to give a good, accurate description of your interests and accomplishments as they relate to the market niche that you are marketing to.

FINDING OTHERS WHO HAVE SIMILAR INTERESTS

Once you've got your own profile filled out, you can start searching via the keywords you've used to find others who are in your market niche and invite them to follow or befriend you back. In Facebook, they track everyone with similar interests, so all you have to do is to click on the link in any of the categories in your Info tab, and you'll get a listing of people who have similar interests.

On Twitter, it's just as easy to find people who have similar interests by using the Twitter search engine and looking up keywords. The Twitter search engine is separate from Twitter and can be found at https://search.twitter.com. You won't just be able to locate people via their profile keywords, but also via their tweets.

Facebook and LinkedIn also have groups that you can join that can lead you to people with similar interests. You can even create your own group if that's something you want to do. By networking with people who are in the same group as you are, you will be able to build your list fairly quickly. People like to network with people of similar interests, and this works well when you are trying to market to a specific niche.

The Bigger, The Better

You will want to build as big a list as possible within each network. The reason for this is that the bigger your list, the more possibilities to market to later on. Also, a big list has a magnetic effect on other people who will join just to find out what all of the fuss is about. It is easier to build a big list on Twitter than on any other social networking site, but it's possible to do it on all of the social networking sites. Here, we'll discuss a few ways to get a jumpstart on building a big list quickly and easily.

START BEFRIENDING AND FOLLOWING PEOPLE

You jumpstart every social network list by befriending or following people you know, whether they're in your niche or not. This way, you aren't the person with only a few people on your list. That's never attractive. Start with people who you already know who are online. They can be work colleagues, neighbors, friends, and family. As long as you can get them to befriend or follow you back, you have the basis of a good start. Once you have a few of those, you will start to target people better so that your list can be used for marketing purposes later.

How To Outsource Internet Marketing PLR Ebook

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The Pros And Cons Of Outsourcing

Internet marketing for one website can include many different tasks, from email marketing to website development. Even if you wanted to do everything yourself, there will come a time when you realize that it will be far easier and less expensive to hire out some of the work and to outsource it to others than to do it yourself. Handing over your baby to a total stranger, however, can come with some risks. It may free up your time to do more and get more done, but you have to start slowly and build up a relationship that you can trust before you hand over the keys to your kingdom.

THE POSITIVE ASPECTS OF OUTSOURCING

Outsourcing works because of the difference in wages that you pay someone else versus the value of your time to do the same task. If you've figured out that you can make $60 to $120 an hour marketing online, and the task you are trying to complete on a daily basis, like answering customer emails, can be outsourced for $8/hr, you stand to profit immensely from that arrangement. The wages are so depressed in other countries that you can get virtual assistants to help with email and with other tasks for as little as $200 a month full-time. In general, however, you get what you pay for, and you can expect that if you want English proficiency to be a part of the requirements of the job, that the wage will increase.

It's not only a question of economics, however; it's also a question of your time and how it is best utilized. You really don't want to spend your time focusing on the nitty-gritty, boring, and repetitive aspect of your websites when those don't contribute to the bottom line. You want your time going towards creating income with the time that you have available.

THE NEGATIVE ASPECTS OF OUTSOURCING

One of the biggest risks to outsourcing is that the job doesn't get done to your satisfaction. It's one thing to save time, but it's a complete waste of money if you aren't getting the quality of work that will keep your reputation intact online. That's why when you start to think about outsourcing, you have to focus on reputable companies and job boards or get some idea of the quality of work of an online individual first before hiring them even part-time. You don't want to hand over sensitive areas of your website to people who are incompetent or who can use it for nefarious purposes. Keep tight control of what you allow others to access and have a back door key that can lock your operation up tight should the need arise.

Research People Online

In order to gauge the level of trustworthiness of your intended outsourcer, it's best to start the relationship slowly. There is bound to be piles of work available for just the right person, but flooding them with deadlines and work when you first start out can cause major havoc before you've even established if the relationship will work out or not. If this introductory period doesn't work out, then have someone in line to test out next. At some point, you will find someone compatible who can also do the job for you at the price you want. It just may take a bit of time to locate that person.

UNDERSTAND YOUR NEEDS

The first thing you want to do is to figure out what you want to outsource. You can outsource website design and maintenance. You can outsource social networking. You can outsource content creation. You may simply want someone to answer phone calls or emails. Whatever your needs, make sure you have a good idea what tasks need to be completed and how you will measure the time that is spent on each project. Also figure out how much you are willing to budget for the project. Once you know what you need, you can start to look for people who match those needs.

HOP ONLINE TO RESEARCH PROFILES

Depending on your needs, there will be different job boards where you can post your project online. If you are looking for virtual assistants, you will need to go to places that hire these people out. If you want a website designer, you might take a look at Freelancer.com. If you want a content writer, you might want to check out Upwork.com. On each site, you will be able to post a project and to review the online profiles of the professionals who are there offering their services. Once you think that you have found a match, add them to your list of potential people who you might use for outsourcing purposes.

CONTACT THEM WITH PROJECT DETAILS

Send out private project requests to the individuals you've targeted and see if they're interested in the small project that you have to offer. Let them know that it could lead to more work if the first project is done satisfactorily. Give them a two-week trial and outline the details of the project as accurately as possible. For a writer, provide writer guidelines. For a programmer, provide a specification document for your intended application. If they do well, you can start sending them more work and then see how they do for a few months. Hire them as independent contractors to avoid employee issues. Now, the only thing you have to worry about is keeping them busy.

Where To Get Outsourcing

There are many online sites that deal with outsourcing. People from all over the world can put up a profile and try to bid on jobs that are posted within these sites, so you aren't just limited to people in your own country. Rules differ between sites, as do the fees. You have to check each site out and decide whether you want to join and use their services or where you want to try to contact a freelancer by targeting people who don't have a profile, but show some writing skill online in other areas.

THE BIG THREE

The three most popular sites, it seems, are Freelancer.com, Upwork.com and Fiverr.com They all offer different types of freelancers. If you want someone who does obscure programming, for instance, you can get him/her at Freelancer.com. Other sites will offer programmers too, but they may not be as highly specialized. If you want a site where you can hire a virtual assistant, you can find them by Googling “virtual assistants.” Many virtual assistants today can manage websites, do search engine optimization, and perform some business development tasks as well.

BUYERS CHARGED DIFFERENTLY

In general, it's free for most people who are looking for work to look for jobs. In some cases, even posting a job online is free too. However, there are sites that offer memberships at different levels that let you bid on different jobs. The sites take their fees off of each job as a percentage of the total cost of the job. Your bid may or may not include the fees to the site for their commission, and you need to be sure when you set a bid range that you take that into account. Even if you bid a specific price, it doesn't mean you'll get it. Freelancers will bid on how much it will take to complete your job, and then you can choose to award someone the job on the basis of his/her bid from all of the respondents. It's not always the best thing to hire the cheapest bidder. There are other factors involved that should be considered as well.

CHECK OUT THEIR RATINGS

Sites will post feedback on freelancers to give you some indication on whether they will perform well or not. Be sure to check out what other people have to say about them before awarding a bid. You may find that someone who has a very low bid has awful ratings too. You want to check to see how long they've been on this board and whether they are a new profile or not. Freelancers with a longer and better track record will work better than those with questionable things in their ratings.

Website Outsourcing

As a serious Internet marketer, you most likely have more than one site, one social networking profile, and one project going on at any given time. Online, you can set up websites very quickly, but managing them can quickly become unwieldy. You don't want to spend too much of your time trying to get backlinks, writing and posting blog posts, optimizing content for SEO, or keeping track of online problems and outages. In addition, you might not want to take the time to learn HTML and a host of other Web languages, and someone else may already have taken the time to learn all of that. All you would have to do is to hire them to manage the sites for you.

LINK BUILDING

One of the best ways to get a higher Page Rank (PR) on Google that places you higher on the Search Engine Results Pages (SERPs) is to just get a bunch of non-reciprocal incoming links going to your site. You can do this by paying sites to post your links, adding comments to popular blogs and news areas, and listing yourself in directories. All that takes time, and it's a job that is best left to someone who is getting paid far less than you are. Outsource link building during the times when things are slow.

WEB PAGE DEVELOPMENT

This is one area where it really pays to get help. If you don't know how to set up a blog, add a membership area, or just plain update an HTML page, you can't even get started with Internet marketing! While you're learning some of those skills, you're wasting valuable time! Outsource the website development to someone else. Just find a site that you like and then list the features that you want. Give them an idea of your color scheme or choose one from the templates that they offer you to view. Once the site is done, make sure everything is in your name, from the domain name to the administrative contacts. In fact, if you don't want to go through the development phase, just look up Internet marketing forums to find people who are offering websites for sale that are already in working order! It saves tons of time, and you can have them customized quite easily.

SEARCH ENGINE OPTIMIZATION

This is another topic that is best left to people who already know what they're doing. You can order sets of keywords from companies and outsource the creation of SEOoptimized web pages to the people who are developing your site. In other cases, you may want to hire ghostwriters to fulfill the same purpose.