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Generating Traffic Using Twitter

I could start by telling you about Twitter, and its 310 million users, but I am not going to because I don’t need to.

On my very first day, sitting in a university classroom, studying online marketing, I remember my professor saying, ‘you need to understand. We are not digital marketing; we are marketing in a digital world.’ Everyone is on social media, and I don’t need to tell you this, because, well, everyone is on it. It is a self-evident, selfperpetuating truth – okay, stay with me.

I aim to teach you how Twitter can generate traffic for your website.

I don’t just want to go over how to make your posts better and build a following. I want to teach you the underlying theories behind digital marketing. In the hope that, once you know them, you will understand not just the what but the why.

In this course you'll have an in depth short but insanely informative and beneficial lesson in exactly how you want to be using Twitter and how you can generate tons of traffic from the super powerful and gigantic platform.

Digital Marketing For Conversions

What is my conversion?

This is the first question you ask when undertaking any form of digital marketing. A conversion is when a reader, customer, member of your audience – whatever you want to call them – performs any action you deem beneficial for your business or enterprise as a whole.

When asked this question most people will respond, ‘well that is easy I want to make sales.’

This is not a bad answer.

The whole point of a profit generating entity is, after all, to generate profit, but social media marketing is not about shoving your products down your audience’s collective throats.

If you treat Twitter as a billboard, people will tune out, unfollow, and you will find yourself in a spam box.

Twitter, Facebook, Pinterest, Google Plus, these are all social platforms. On them you have to be sociable. You need a sociable conversion.

Common Conversions

Retweet

Leave a like

Directed a lead to your website

Comment

You might think this is really obvious. If you do, fantastic, it shows a natural aptitude for this kind of marketing.

The Call To Action

Now that you understand a bit how you can use Facebook to market your brand or really anything, it's time to look at some of the most common Facebook posting mistakes that marketers make.

So now you know what you want your audience to do, the next question is how to get them to do it.

With that question in mind go to this site: https://www.clickonthings.com/ The pictures are pretty enough, and some would even say it is well designed, but this site is a digital marketing failure. You can spend days, clicking on the pictures.

But what is this site’s purpose? What does the site want the audience to do? There is no way of knowing. Click on things is a great resource for what ‘not’ to do.

Imagine those pictures are tweets, one after another, page after page. That is what you are trying to avoid.

Have a look at this graph from Copyblogger.com

Quick Definition: “A ‘retweet’ is simply a repost of another Twitter user's tweet on your own profile to show to your own followers. Like hashtags, retweets are a community-driven phenomenon on Twitter with the aim of making the service better and allowing people to spread discussions easier.” Daniel Nations Now the graph is simple to understand. It shows us the prevalence of the word ‘please’ in retweets.

Why are so many people saying please?

Well we say please when we ask for something, don’t we? And that is exactly what is happening here.

Whether they know it or not, these Twitter users are marketing for conversions. They are asking people to ‘please retweet’

It is called a ‘call to action,’ and you need to consider your call to action ever tweet, upload, picture, or piece of content, you intend for people to see. Your audience needs to be told what to do, unlike Click on Things.

The good news is that Twitter has done most the work for you. Your audience is within easy reach of buttons to comment, follow and retweet, your posts. You just have to ask.

Your call to action can be anything as long as it aligns with a conversion. Questions, eg ‘What do you think of our new winter line?’

Follow this person

Like this if you …

Comment if you …

Download My EBook

Check out my site

Follow me on Facebook

Order your free (blank) product or trial

Twitter’s data shows that tweets that asked for a follow increased responses by 258%. People love to participate. If you show them something they like and ask them to retweet it chances are they will.

Kaitlyn’s battle against cancer is likely to get thousands of retweets. This is a relatable post and, more importantly, there is a clear call to action.

Bordering on clicktivism, “the use of social media and other online methods to promote a cause.” Oxford Dictionary, how could you not retweet this, by doing so you are supporting a battle against cancer.

Value Creation On Instagram

If you’ve ever read a book called ‘Zen and the Art of Motorcycle Maintenance’ the protagonist tries to define quality. It is impossible to put into words exactly what gives content value.

In the book, Phaedrus realises that although it can’t be defined we all have this intuitive understanding of what is and is not good quality. As a marketer, this really made a lot of sense. We normally use the word value instead of quality.

You might not know exactly what every reader wants, but we all know what is good and what is bad. And what is good has value or quality.

Your tweet is content, or a channel to content, and you need to create value in this content. How do you do that?

Think about it like this. The audience needs to get something out of your post. Entertainment, humour, social or intellectual confirmation, the belief that your content can in some way improve their lives.

Thinking about the value of every tweet you post is a step in the right direction. There is no right or wrong way to go about value creation.

In online marketing we aim to become an authority and to do so we give away content, e.g. the tweets. People pay attention to an authority, and if you keep the content wheel turning people will see value.

Consider Kaitlyn’s battle against cancer.

Conversion: Retweet

Call to action: Please retweet

Value: Fighting cancer and cancer awareness

This tweet reaffirms the beliefs of millions of people. It is unique because of its wit. Stir these two ingredients together and you have a viral tweet.

Many businesses will shy away from posting something like this, because it is controversial. I recommend you tackle the controversial. Think about all the reasons why this tweet works, and don’t forget we are marketing to humans. We are a flawed backwards bunch, and you will do well to remember that.

How To Write A Tweet

Twitter is all about engagement. As a platform, it allows you to send short messages very quickly. It is great for building credibility and drawing people to your main hub: a website, blog, or Facebook page.

You want to keep your tweet short a sweet. It needs to intrigue a potential reader. That being said it needs to remain relevant to the post, or you run the risk of coming off a click bait; a sure way to damage your reputation.

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LinkedIn Traffic Generation

If you're seeing this right now, chances are you're already aware that LinkedIn is by far the largest business oriented social platform around. The general objective of the platform is to allow users to create a network of other professionals. It's particularly used for the exchange of ideas, information, and other opportunities.

As a matter of fact, approximately 1.3 million small business owners and professionals just like you are on LinkedIn to gain new prospects, enhance their online presence, generate leads, and build their overall brand awareness. The owners know this, and as much, they provide an ad service that can also assist you with getting new potential customers, starting at a minimum budget of $10.

Above all though, LinkedIn is considered a social media networking site, specifically developed for business professionals and even entrepreneurs. There's a number of things that set LinkedIn apart from say, a Facebook page or another network page.

LinkedIn allows you to design a customized business oriented profile that highlights things such as work experience, skills, endorsements, education, curated posts, and in basically your entire professional presence. On the profile page, a summarized view is displayed to viewers. You can establish connections with other people by using the “InMail” messaging service to expand upon opportunities and network. The platform is an acknowledged approach to advertise your presence online. As such, if you're searching the web to discover new professionals, LinkedIn results will be given priority in the results.

This course will assume you already have an understanding of LinkedIn and how it works, so we'll skip over that. Instead, we're going to focus on how you can use LinkedIn for both traffic generation and also as a useful marketing tool as well.

Setting Up Your LinkedIn Account To Generate The Most Traffic

In this section, we'll look over various tricks and tips for using your LinkedIn account to generate more traffic, regardless of your brand or business.

Create A Company Page

I'm sure you're aware of how to use LinkedIn as an individual, because after all, that's what LinkedIn is most known for: establishing yourself as a professional. But have you created a company page for your brand or business? If not, you should consider doing that for a number of reasons. For starters, it allows people to learn more about your business. You can curate your content on here and centralize everything for sharing updates and other information.

To drive people to your company page, just ask each of your employees or even followers of your brand (such as subscribers of your list) to connect with your company page from their own personal profile. You'd be surprised how many people out there are actively using LinkedIn on a daily basis.

Company pages can also feature job postings as well as other information about your products or services. As an additional bonus, company pages rank very well for branded organic searches.

Optimize Your Profile Page

For starters, you should make sure you have a good profile picture, a complete summary that introduces yourself or your company, and a concise history of achievements and experiences. Don't overlook the importance of these fundamentals with your profile page.

Here's just a few ways to optimize your profile:

Write a summary that clearly explains what you do or what you’d like to do.

Make it easy for people to contact you via email or LinkedIn.

Be honest, be specific, and use numbers when possible.

Read your profile out loud to look for typos.

Now that you're familiar with the optimization of your profile page. Let's discuss how you're going to drive traffic.

With your LinkedIn page, you can link to blog posts, e-books, and even other digital media within your profile. Once you get traffic to your page, this is exactly how they're going to click-through to your site.

Add a link to one of your best posts. Keep in mind that people who end up here are likely learning about you and your company for the first time. Share content that will inspire them to click-through and read.

Your media will appear in your Summary, which is one of the first things people see when viewing your profile. It’s really important to add media in the Summary section. LinkedIn might ask you to add Publications or Projects. You can create external links with those features, but they appear at the bottom of your profile. Stick to the Summary for maximum exposure.

Focus On Your Summary

Nowhere should your profile be more differentiated than in the “Summary” section of your Linkedin profile. This is your opportunity to describe yourself in the context that you want to use the network.

For instance, a person conducting an open job search might explicitly write that in the summary. Or a person seeking to establish thought leadership within their field might highlight their accomplishments and how they demonstrate their expertise. Louise Fletcher of Blue Sky describes her ideal “template” for this section as five paragraphs, while Laura Smith-Proulx of Job Hunt suggests focusing on the readability of this section above everything else.

The summary communicates everything, really. It’s the first substantive thing that people will read on your profile and should communicate why you’re using the network (or in the case of incognito job searches, intimate as much).

Customize Your URL

This many seem like a trite thing, but the impression that the link “linkedin.com/in/jimdougherty” makes as opposed to “linkedin.com/in/A5620E9” is both subtle and substantive.

The former looks better and intimates familiarity with the network, while the latter makes it appear that your not familiar enough with LinkedIn to make a very easy customization.

A non-personalized URL communicates lack of familiarity with the LinkedIn network. A custom URL may make it easier to remember your profile and to navigate back. Also remember that when you create this type of business plan, you should use estimates and projections that aren't overly optimistic. Make sure that your plan will work in a 'worst case scenario' and don't put unnecessary stress upon yourself. This way you can only be pleased by the results that you end up achieving.

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

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30 Ways To Market Using Social Media

It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation. This is a huge mistake.

You see, social media has been around for ages, and with the rising popularity of technology, ease of use, and high speed connections – it's only here to stay for the long haul.

What this means is that you need to start taking action and marketing your brand, business, or products on the various social media platforms. You may not see the benefits or value in investing the time and efforts towards establishing yourself on any social networking site, and that's completely fine.

But by the end of this course, I hope to change your mind and get you excited to take action towards social marketing as a whole.

Without spending another minute of your time talking, let's just jump right into the 30 different ways that you can market your brand, business, products, or anything else, entirely using social media.

Ways To Market On Facebook

In this section we're going to look over and briefly explain just a few of the different ways that you can market your brand, business, or anything else on Facebook.

Create A Facebook “Page” For Your Business, Brand, Or Product

Facebook expanded years back to allow users to create what's known as a “Page” and it hosts all of the pertinent information about your brand, business, or anything else that you page is centered around. User's can like your page, and then they will see updates from you about anything you post. This is not only easy to do, it's also one of the best ways to market on Facebook as a whole.

Join Groups That Are Relevant To Your Niche Or Brand

Groups are an extremely powerful marketing and community tool that you can utilize in so many ways. Essentially, groups exist for any sort of topic you can think of. These groups may be public or private. What's neat about the group feature is that user's will receive notifications for every post, which means you can get guaranteed traffic if you contribute valuable content and posts.

Use Facebook Ads To Remarket To Prospects

Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show product ads to Facebook users who left the website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of a product or see an offer. This is especially true for big-ticket items like conferences and conventions.

Curate And Cross Post Content From Anywhere

This is almost a no brainer, but it needs to be mentioned. If you're a blogger, write articles, sell information products, or anything else, this is valuable to you. You should cross post anything you create on the web, on your Facebook page, or even in groups as well. Make sure that you don't post the entirety of an article or blog post, but rather summarize it or share a teaser, and then link to the full post at the end.

Run Paid (And Targeted) Advertisements On Facebook To Reach New People

When you consider how gigantic the audience is on Facebook, you realize that the advertising potential is also huge. You can laser target different niches and users depending keywords, interests, behaviors they've taken, and so much more. Better yet, there's countless courses out there that will teach you how to get clicks (and sales) from Facebook for pennies each. Though we mentioned re-targeting user's before, there's enormous potential to target completely new user's as well. You can use ads to gain leads for your list, sales for products, or likes for your page.

As you can see, just from these few strategies revealed, Facebook is an extremely powerful tool for creating traffic to any website or page. You should always make it a point to share valuable content, and put your own twist on the methods you practice.

Ways To Market On Twitter

Twitter has been around for a while now and it's definitely not going anywhere. What's neat about Twitter is that it tends to have a very dedicated user base which check their timeline regularly. Furthermore, people will always see your tweets, meaning that your posts don't get hidden, unliked Facebook's algorithms. You can easily drive tons of FREE highly targeted traffic using Twitter for any niche or business, and to prove it, here's just a few methods for marketing on the platform.

Reply To Other Users And Answer Questions

Search for tweets that contain keywords related to your business or products and if they're questions or anything – reply to them. This is your opportunity to not only make connections with others, but also to drive traffic and even get conversions too.

Follow Active Accounts That Follow Other “Authority” Users In Your Niche

This is somewhat of a grey-hat tactic, but as long as you don't go overboard with it, there's truly no harm done. What you want to do is find the major players in your niche or market, and then view their followers and people that interact with their tweets. Go ahead and follow those accounts, or even interact with them. This is an excellent way to gain new followers and easy free traffic. There's even software that can automate this kind of stuff for you.

Use Hashtags To Attract Relevant Users That Are In Your Niche Or Market Tons of people are searching for hashtags on Twitter to interact with or create conversation with. Not only that, but Twitter displays the trending hashtags and topics all throughout the day, for different regions. You can use this to your advantage by discussing popular trending topics to drive in traffic and spawn engagements and discussions.

Run A Contest Or Poll To Encourage Users To Take An Action of Some Sort An integrated feature on Twitter allows you to create polls and even contests through other 3rd party websites. This is an excellent way to generate tons of engagement, conversions, and traffic for anything you want.

Ask Questions And Encourage New Conversations

As always, another excellent method for gaining traffic and creating a buzz is to ask questions on Twitter. This could be by asking other users (via search or hashtags) different questions. Or by asking your followers a question and getting them to retweet with their answer. There's all kinds of potential with this approach.

Ways To Market On YouTube

At this point, there's really no excuse for you to not be utilizing YouTube in your business, especially with how easy it's become to create awesome videos. With that said, if you're still thinking of a way to implement YouTube into your business and your marketing strategy, this is for you.

The following are just a few ways you can take advantage of the massive authority and ever-growing pool of traffic on YouTube.

Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings There's so many services (free and paid) to create videos for any purpose. Whether it's a simple text and slide based video, or a complex animated video – it doesn't matter. Upload your content via videos and start creating. Optimize them for different keywords, tags, titles, and add a nice description with a link to your website or other offer. It's really that simple, just rinse and repeat.

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Snapchat Traffic Essentials

It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter.

Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why…

Snapchat is Highly Personal

If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time.

Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect.

It Has Incredible Engagement

Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does.

According to a post on Huffington Post, a Snapchat user with 1,000 followers can expect 900 of those followers to watch each video. That’s huge! And this is in comparison to the far smaller amount of engagement you see on Facebook or Email. Email open rates are 25% when they’re at their very best and on Facebook, most of your followers won’t even have the option to see your posts unless you pay for them. The Filters Are Awesome (And Often Times Relevant)

Snapchat’s latest big feature is its filters. These are not only an excellent accomplishment in terms of the sheer coding expertise (this is an example of ‘computer vision’ which is very difficult to pull off) but they’re also brilliantly viral. It’s not uncommon to see screenshots of these filters popping up all over the web! So you're probably asking by now, how do you get started by actually building a following beyond just asking people to follow you...

So how do you build your following on Snapchat?

Simple: you start creating a compelling story and post multiple times per week at least (ideally, you’ll post multiple times per day). Then simply make sure that you download a couple of those and share them on other platforms like Facebook and Instagram along with your Snapchat username. This way, you can show your fans what they’re missing and give them the opportunity to follow you more closely! You can also promote your Snapchat through your blog posts, your website and blog posts. Of course you need to ensure that the clips you show are engaging and exciting enough to attract more users.

Why Snapchat?

You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the selfdestructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use.

Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake. But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. Moreso than you may well realize. Read on to find out why.

Why the Lenses Are Amazing

In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to start seeing the filters applied in real-time. And what you’ll find is that this is actually quite amazing. Why? Because it is mapping your face in real-time which takes some very impressive coding skills. The way this works is through something called ‘computer vision’. That means that the software is able to look at a photo of your face and then map the contors of your facial expression – knowing what expression you’re pulling, which direction you’re looking, how far away you are from the camera and more.

This, by the way, is incredibly impressive.

What is Computer Vision?

Another example of computer vision is the way that an Xbox Kinect is able to read your body in space, or the way that a car is able to drive itself by detecting what’s in front of it or behind it.

But in both these cases, the devices in question use additional sensors which can scan the depth of the environment. These include infrared and multiple camera arrays to create depth of field.

But in the case of Snapchat it’s using only a single camera. And that camera isn’t even a particularly good camera – this works with even a low MP front-facing camera.

To give you an idea of how breakthrough this is, the technology is impressive enough to potentially change the way we interact with virtual reality. Using a Gear VR it is currently possible to look around but not to walk around. This is because the Gear VR can’t detect whether you’re moving forward or backward because it has no sensors capable of doing this. Palmer Luckey says that this would never be possible with a regular phone.

But using the technology available right now and on display in Snapchat, it would be possible for the Gear VR to do exactly that with its front-facing camera.

So in short this technology is very much right at the cutting edge. And it’s being used to give people dog tongues. That’s the internet for you!

How To Actually Build A Following On Snapchat (For Traffic)

Snapchat remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing actually works.

If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow.

The problem with Snapchat is that it doesn’t have a wall or a homefeed and there is no way for people to discover you if they’ve never heard of your brand before. So how can you go about growing your following? And what use is there in posting?

Growing on Snapchat – The Answer

Of course this is a very short-sighted view. Suffice to say that Snapchat would not be the global phenomenon that it undoubtedly is today if it didn’t have any means for users and brands to increase their audience.

So what do you need to do? The answer is simple: you promote your Snapchat on other platforms and that way build interest for people to actively follow you. And the simplest way to do that is to download some of the content you are creating for the social tool and then to share that elsewhere – on Facebook for instance, or on Google Plus. The idea then is that people see this, think it looks great and thereby realize what they’re missing and are motivated to find out more.

This is something that Arnold Schwarzenegger does very well. He updates his Snapchat regularly and that way manages to maintain a very close relationship with his audience on the channel. His fans get to come with him to visit the locations where he might be shooting or promoting his latest movies and they get to see humorous videos of him doing his best quotes.

Every now and then he simply posts this to his Facebook following with the message ‘follow me on Snapchat’. Each time he does this, he’ll undoubtedly get a ton more followers on Snapchat.

This same method works on every single other social media platform and it will likewise work if you promote your Snapchat on YouTube or through your blog directly.

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YouTube Traffic Weapon

Let me ask you something: are you using YouTube as a marketing strategy for traffic generation in your business?

Quite simply, YouTube is by far one of the most powerful but still underutilized platforms on the internet when it comes to online marketing.

Notably, YouTube is the second biggest search engine on the net. As such, it's also the best platform for engaging in the act of video marketing. Which, if you didn't know, is one of the most powerful tools for the persuasion of audiences for generating clicks and conversions.

Consider the impact that video has on you in your own day to day life. Think about the placement of television sets in your world and how they're often a center piece of most living areas. How often have you started watching a TV show or documentary far too late in the evening and ended up staying up way passed your “bed time” just to get your fill of the action?

YouTube also offers countless advantages towards social media marketing. For starters, it gives you the power to build a following that you can continuously market to in the future. It also allows you to leverage your connections through influential marketing and other strategies. This greatly differs from Facebook and Twitter where there's a large element of luck involved.

Acquiring marketing success on YouTube is all about having something interesting to say and then a unique way to deliver that message. If you have this criteria met, and you've figured out how to package it, then YouTube can deliver you almost guaranteed continual success.

The only downside? YouTube success involves a little more work than some of the other strategies you might have tried in the past. With this course, you’ll have your blueprint for success. As long as you're willing to execute the steps herein, you will be able to build a huge following and influence them as with no other strategy.

Creating A YouTube Marketing Plan

In this section, we're going to cover how you're going to use YouTube and what your marketing plan will be for success. There's a number of factors to consider here and of course, the overall nature of your marketing plan is going to depend on the type of business or company that you're running, your goals, and so on.

Additionally, your budget, resources, and other elements will also have an impact on the direction that you need take when building your audience on YouTube and acquiring traffic and views.

Regardless of the nature of your YouTube marketing strategy, you obviously need to start somewhere. So that's exactly what this course is going to help you do.

For starters, if you're using YouTube video marketing to promote an existing business, then monetization isn't an issue for you. If you're new to digital marketing, then you need to determine how you're going to benefit from the viewers and traffic that your videos get.

• Will you be promoting your website or products in the descriptions? • Are you running advertisement based videos (for your products or others)? • Will you be using YouTube ads to monetize the traffic that views your videos? • Do you plan to interact on YouTube and have a presence there?

Another part of your plan will be to determine how you're going to scale up your success of videos that attract larger audiences. It's especially helpful to have a good strategy in mind here, so ask yourself about how you're going to get your first 100 views and then ask yourself how you'll grow that first 1,000 subscribers or followers.

More importantly, consider the types of topics, products, or content that you're going to present in your videos. Are the topics going to be easy to rank for? Are they attracting enough of an audience to be worth your time? Is there a platform or network that you can cross promote your videos and media on for increased visibility and potential?

For these factors, it can be useful to perform some market research and even keyword research by looking at your competition and even doing the traditional methods for digging and seeing the overall potential.

Consider if there are other YouTube creators or channels that are making money from the platform in your same niche, doing what you do.

• How successful have they been? • Is there more opportunity for you to capitalize on that traffic? • What niche(s) are these creators working in? • How are they marketing their brand? • Do they have their own products or how do they monetize their network?

Take note that there's nothing wrong with “borrowing” a business model that's currently working and producing results. If there's a popular YouTuber out there in your niche that's making money from e-book sales or other sales like that, then make it a point to pay close attention to what they're doing.

Even better, take a look at their older videos and see how they've gradually built their audience and network to the point that it's at now.

Once you have your business model and plan in mind, you should begin to plot all of this out on a sheet of paper, or an online resource for planning. This will give an actionable blueprint that you can follow.

Make decisions here such as how many videos you will need to upload to reach your target audience. Think about what the topic of each of your videos will be and then go so far as to plot your trajectory over time. The more details you can make your step-by-step process for marketing on YouTube, the easier it will be to stay motivated and achieve results (and success).

Also remember that when you create this type of business plan, you should use estimates and projections that aren't overly optimistic. Make sure that your plan will work in a 'worst case scenario' and don't put unnecessary stress upon yourself. This way you can only be pleased by the results that you end up achieving.

The Grey Hat Strategy For YouTube Ranking Success

First off, let me just say that the reason this is called grey hat is because there's a few different ways to go about it. Some of them are black hat and some of them are white hat. The entire method here is just fine in regards to TOS on any video sharing or hosting platform. So there's no need to worry about that stuff.

Now that you're of this, let's just get right into it...

In terms of creating a video, it doesn't matter what kind of video you upload to YouTube, this strategy will work for any video. Just make sure that your video is optimized in terms of production. That means you should have a clear call to action within the video, or something that encourages your viewer's to take action in some way or another. This is, of course, dependant on the goal of your video.

Let's say you have a video created, and you've set up your YouTube channel so that the home page is fully optimized. You should have an appropriate channel name, art, a description, connected social networks, and make it look like the channel is active – which it should be.

This is the important part, you have to do some relevant research for the optimization of your video.

Let's assume you're uploading a video to YouTube as part of your marketing strategy, which would be to gain views and often times conversions. This would mean that you want the video to rank high in the search results, and draw in unique visitors on autopilot. After all, that's one of the biggest benefits of video marketing as a whole when it comes to the internet.

You're going to want to do some Google searches AND YouTube searches for relevant keywords related to the topic of your video. This could be different variations of keywords or key-phrases. You want to determine the amount of traffic that's possible for certain combinations and keywords, on both of these platforms since they're essentially intertwined.

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Reddit Traffic Love Affair

When it comes to digital marketing and promoting websites and businesses online, a lot of attention is given to Google and to conventional social media sites like Facebook, Twitter and LinkedIn. While those are all important and powerful aspects of an online campaign, they are far from the only options available to you and it may just be that there are easier and more effective ways to get a lot of eyes on your business and to increase your sales and profits.

One such alternative avenue for instance is Reddit. Reddit's a site that can get you thousands and thousands of hits from a single post if you get it right and that gives you a direct route to market and an easy way to find a highly targeted audience. Put simply, Reddit's potentially just as powerful as Facebook or Twitter and possibly even more so depending on your niche/industry. This is something you can't afford to ignore. Read on and we'll look in depth at how Reddit works and how to make the absolute most of this incredibly useful platform. You might just find it's the ultimate way to have your traffic go viral and to truly explode.

If you're not familiar with what Reddit's, let me explain it very briefly. Reddit's a social bookmarking/link sharing site along the lines of Digg or StumbleUpon. More than this though, it's an aggregated content site where you can find content voted to the top by other users and thereby selected for its popularity among the community. Reddit's mission statement is to become the 'front page of the internet' and it achieves this by letting users select the sub communities (called Subreddits) that they want to subscribe to and then showing them the top voted content for that community each day.

In this brief course, we're going to assume that you're familiar with Reddit and how it works, so we won't necessarily cover those kind of topics in depth. Instead, we'll be covering some of the best methods and strategies for utilizing Reddit for traffic generation, regardless of your niche or business.

Reasons Why Reddit Is A Great Tool For Driving Traffic

“Is Reddit the right solution for my site?”

“Why should I consider Reddit to boost traffic?”

Like everyone else in the internet marketing field, your goal is to see your traffic shoot through the roof.

I mean, without high levels of traffic you will be swallowed by other sites, right? This is why many people focus on social networking sites. Well, you certainly should consider Reddit.

The following are 3 reasons why Reddit's great for driving traffic:

1. Huge Traffic

We all know about huge traffic. Yes, the elusive traffic that will skyrocket your site from out of nowhere to among the very top pages. Well, many social networking sites are known to have many followers. In fact, many boast about having millions of visitors who are always interacting on their site. But, few can rival the page views Reddit gets.

According to statistics, Reddit gets more than 2 billion views on their pages monthly. With such huge volumes, a person is assured of good traffic if they can make a successful post.

2. Less Tasking

People spend lots of time, effort and money just to attract traffic. In fact, many give up after the realization that it'sn’t that easy. Well, with Reddit it’s friendlier. You only need a few votes on submissions or comments to drive traffic.

Forget about looking for 1000 plus up votes. It's not unheard of sites almost crashing because of 50 votes originating from a subreddit with 60,000 readers, or getting 90 votes from a subreddit with 35,000 readers.

3. Your Influence Doesn’t Matter

“You are more likely to drive traffic if you are popular.” This is what other social sites put across. So, the ordinary Joe will have to spend twice or thrice the effort than Twitter’s Chris Brogan.

With Reddit, your influence essentially doesn’t matter. Whilst there is the ‘karma’ system, with the right comments or submission you will reach the front page regardless. The secret lies in understanding your community and knowing what tickles them. A small subreddit usually has about 20,000 readers- imagine connecting to them?

Looking at the above breakdown of 3 reasons why Reddit's great for driving traffic, it's evident that Reddit's a valuable resource for boosting traffic. In fact, many people have seen traffic increase tremendously from just a few comments or submissions. Nonetheless, it doesn’t mean this is a shortcut to driving traffic. Failing to apply proper techniques may lead to you being swallowed alive in the net. It's critical to post good content, specialise in your niche, and most importantly always engage your “Redditors.”

The Best Type of Content To Post On Reddit

Reddit's an amazing website, thanks in part to its great variety of sections for people to search through and more than enough ways for people to interact with each other. However, this doesn't mean that every single bit of content should be posted there. There are a number of specific types of content that you can contribute to Reddit that will help you better leverage the power of the community.

Listed below are just a few kinds of content that Reddit users seem to react best to: Questions Can Be Great

You should consider asking creative questions on Reddit. You can ask questions relating to what people would do in certain situations or what ideas can be found around the world. If you ask questions on occasion then people will interact with you and give you their own special ideas in response to your topic. If you are smart you can find a way to link to your own site.

Make People Laugh

Comical content can be perfect for you to post on Reddit. It's often easier for people to share content on Reddit if it's funny. This is because people always enjoy a laugh every once in a while. Also, people want a respite from all the hostile and negative content that's all around the online world. They'll want to feel happy and excited about whatever it's they are finding online.

Add New Ideas

You should think about new ideas that you want to share with other people. Whether it's to offer a new recipe to people or to showcase some new innovations or creations that have been developed over time, you should share new ideas with others. People want to learn new things and are willing to go online to find them.

Solve people’s problems

Some of the highest rated self posts on Reddit are ones that solve a problem that individuals or a community has. When someone is able to offer genuinely useful content, people feel obliged to upvote it. Therefore, when you are posting make sure that what you a writing is just rubbish and that it will be helpful to someone.

Check Out the Videos

Media is more easy for an audience to consume than text, so if you’re posting a video of yourself or a link to Youtube then you can expect it to do better than text. Online viewers are lazy, appeal to this laziness with images, video and audio.

How To Get More Upvotes On Reddit

Let's be honest, there's really no other place on the web that is more coveted for online entrepreneurs than the first page on reddit. If you operate or run an online venture, you have probably realized that it's a huge task to get up-votes on reddit especially if your site is new.

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Google Plus Traffic Pool

Google+ is the hottest thing in social media. In just a few short days, the site gathered hundreds of thousands of users, making it a definite contender in the social media arena. A few weeks after launch, it was up to more than twelve million users! With such explosive growth, it is poised to become a major player very quickly.

There is even some buzz in the world of social marketing that perhaps Google+ might even eventually replace Twitter, because it is so easy to use and integrates so many features into one unique platform.

Obviously, anyone who is serious about promoting their brand should take advantage of emerging technology, and Google+ is at the forefront of new developments in social networking. This is the perfect time to join the game!

Tips For Using Google+ For Traffic Generation

In this course, you’re going to learn a few tips and tricks you can use to make the most out of Google+ to promote yourself, your business, your website, and your brand. So let’s begin..

Tip #1: Google+ Viral Marketing

One of the most powerful aspects of Google+ is the +1 function. This function allows individuals to share things they like by using the +1 button. This has the potential to allow your marketing to go viral through Google+ users.

You can add a +1 button to your own blogs and websites, and you can even customize your plus one button. Just visit the following URL to customize your +1 button.

https://www.google.com/webmasters/+1/button/index.html

The +1 button is essentially very much like the “Like” feature of Facebook. It will promote the links to your Google+ friends, and the more of your friends who vote for the link with a +1, the more your link will be promoted.

Be careful to share links only occasionally. The less often you share links, the more impact you will have when you do, and the more often people will be willing to add a +1 to those you do share.

Tip #2: Getting Google+ Friends And Connections

Obviously, getting contacts is paramount. The more friends you have, the better, but they must also be targeted. It won’t do you a lot of good to have a million contacts if they aren’t interested in whatever you’re offering!

Contact lists on Google+ are known as “Circles”. You can have as many circles as you like, and you can divide people into various circles. Your contacts will not see which circle you’ve added them to, so you don’t have to worry about offending anyone. You can easily keep your family and friends separate from your business contacts if you’d like to use the same account for both business and personal contacts.

Make sure to check out various Google+ directories to find people who are interested in your niche. You will probably also want to add yourself to the directories, as well. Below you will find a few directories to try.

https://plus.ftppro.com https://www.findpeopleonplus.com https://www.gphangouts.com

Tip #3: Moderate your Promotion

One of the biggest mistakes people make with social marketing is spamming their followers. While social marketing is essentially permission-based, you can still spam your followers if you post too often.

Because of the potential viral marketing element, it is especially important to moderate your promotion on Google+, because you want those promotions you make to be impactful. More people will +1 your links if you post them rarely. I suggest posting no more than 2-3 links each day. This will give you the biggest potential to be seen, while still being respectful to your contacts and not flooding them with promotions.

Don’t forget to mix your promotions with useful links from time to time. This will get people to pay attention to everything you post, because they won’t want to miss anything important. Make sure you get them used to seeing useful, important links from you!

Tip #4: Streams

A stream is a newsfeed that includes your own posts and updates, as well as those of the contacts in your circles. You can think of it like Google+’s own RSS feed. You can view your stream simply by logging into your account and visiting the main page. Don’t neglect to do this, because you can make great use of it.

Watch your stream carefully. Whenever someone posts something related to your niche, especially if it’s a question, be sure to add to their discussion. This will help boost your reputation within your niche, because people will see that you are knowledgeable, and they’ll also see how helpful and friendly you are.

Remember, the stream isn’t just there for your own updates. Pay attention to the updates of your circle and you’ll get a lot of great promotional and branding opportunities out of it.

Tip #5: Hangouts

Hangouts are live, multi-person video conferences between Google+ users. These are great, because they can be used for webinars, and you can get a lot of people together at once.

Hangouts are great for making presentations to your audience. Be sure to put together an outline or script before you begin to eliminate a lot of the “ums” and “uhs” you might get otherwise, and schedule the webinar a day or two in advance to give people plenty of time to clear their schedules.

One major reason you should use Hangouts is because you can get live feedback from the other people who attend the video chat. This allows you to figure out what people want to know without having to ask them upfront.

Additionally, it allows you to make a physical presentation by showing real world examples of what you’re talking about. This could be especially helpful for live howto demonstrations.

Hangouts offer a level of human contact a standard chat never could, and they can be an excellent marketing tool if used properly.

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Introduction

Everyone wants to be more successful in their life, but actually knowing how to take the steps needed to achieve that success can be mystifying. Even when you understand what is required, it can be extremely challenging to take action unless you know where you are going. Most people stumble blindly along, not understanding why they continue to fail at their efforts. But this book is going to change all of that for you. In fact, this guide is going to give you the tools that you need to finally achieve the success you have always wanted – and that you deserve.

The Facts about Success

If you don’t think that you are where you are meant to be, you are in good company. In fact, according to a Harris Poll, two-thirds of Americans are unhappy with their life. Most people have not achieved their goals, and are not on track the way that they would like.

That’s why the self-help industry is bringing in more than $10 billion a year. People pay exorbitant amounts of money for personal coaching, self-help books, seminars, audio presentations and DVDs to help them achieve their goals, and most of the time, they fail at whatever they are trying to achieve, which puts them right back in the market for self-help.

The Solution is Surprisingly Simple

You don’t have to be one of those people who continue to fail at setting and reaching your goals. While the self-help industry is set up for failure (because the majority of money is made from recidivism) the actual process of achieving goals is surprisingly simple.

In this book, you will learn that process. You will be able to achieve the results you have been wanting by learning how to get rid of negative habits that are preventing you from being successful and then replacing them with good habits that are going to be moving you towards the success you want every single day.

The Benefits Offered by This Book

There are probably hundreds of benefits that you could get from these chapters, but there a few that this book has been specifically written to provide you. Here are ten benefits that you will get from this book.

• Being Able to Define Success: You will be able to define success, which most people cannot, and often, they have more trouble achieving their goals because they don’t know exactly what success is for them. You will not only know what success means to you; you will also know what successful habits are so that you can create them easily.

• Replacing Bad Habits with Good Ones: Instead of learning how to get rid of bad habits, this book will teach you how to replace them with good ones. There is a very specific reason for this, and it has to do with the psychology behind habitual behaviors. This will be explored in much more detail in Chapter Four.

• Forming Permanent Habits That Will Stick: You will also find techniques for making habits permanent. Eventually, you want to reach a point where your good habits happen automatically, without you having to consciously think about doing them. These permanent habits what will carry you along the road to success and the faster and more strongly you can make them stick, the faster you will achieve a higher level of success.

• Getting the Confidence to be Successful: People often lack the confidence that they need to be successful and a lack of belief in oneself is one of the main reasons that people fail. This book will demonstrate techniques and tips on gaining that confidence so that you have a foundation for success.

• Identifying What Triggers Bad Habits: When you do an action habitually that has negative consequences, it is usually because something triggered it. Both types of habits – positive and negative – have triggers and learning what triggers your bad habits can mean putting a stop to them.

• Creating Triggers for Good Habits: Triggers do not just prompt negative habits. You can create triggers for good habits as well. In this book, not only will identifying negative triggers that prompt destructive habits be covered, but also identifying, creating and maintaining good triggers so that positive habits can be developed in their place. These good triggers can then replace the negative ones so that an entire overhaul of your habits takes place, where negative habits begin to quickly get replaced by good ones and you start seeing real changes in your life.

• Motivating Yourself to Start the Journey: In addition to triggers, you will also need motivation, and you will need a great deal of it the first few days that you are working on a new habit – or series of them. You will also learn how to create habits that reinforce each other which adds to your motivation both initially and over the long-term.

• Motivation to Stay on Track for 30 Days: 30 days is the key to developing new habits that become deeply ingrained in your mind and body. If you can consistently perform an action once a day for 30 days you will be on track to making it a permanent fixture in your life. This book will teach you how to make it through those thirty days, including an entire section on the first few days of the journey, which are going to be the hardest.

• Overcoming Obstacles that Stand in Your Way: Finally, you will also get the benefit of expert advice on overcoming any obstacle that stands in your way, whether that be your family and friends being less than supportive, personal issues that make you want to put off your plan for another time and many more, both expected and unexpected, because you will encounter both.

The bottom line here is that this book is exactly what you need if you have struggled to create new habits and if you follow the principles here you will have success, no matter what your specific goals actually are.

Chapter 1: What are Successful Habits (or what is Success)?

Before you can start the journey towards being successful and begin building habits that move you along that road, you need to understand what success is. Most people only have a vague idea of success. This prevents them from actually becoming successful because they don’t know where they are going.

It’s like getting in your car and jumping onto the interstate with a full tank of gas, trying to drive to the perfect vacation spot. Odds are, you aren’t going to stumble onto it by accident. You need a destination in mind, and you need a map to get you there.

That’s exactly what this book is designed to be for you – both a way to identify your destination (sort of) and a road map to show you exactly how to get there. But in order to start the journey, you first need to understand what success is, and specifically, what successful habits actually are.

The Definition of Success

The reason that people have problems becoming successful is that they have not figured out exactly what it means to be it. That’s why defining success is the first step in achieving it.

The problem is, success isn’t really a destination. Success is actually a journey with stops along the way. Those stops are definitely the destinations that you want to arrive at, but there is no “final destination” that you will get to where you will finally be happy. When it comes to being successful and happy, the only way to achieve it is to be constantly moving towards your goals.

For example, suppose that you have the goal of financial freedom – being wealthy enough to afford some of the finer things in life. You may want to eat out at better restaurants instead of places like Chili’s or Applebees (or fast food). Once you have created enough wealth to be able to afford restaurants where the bill always comes to at least $100, you are still not going to be satisfied.

You are going to want more, and that’s okay. You set another goal – a higher goal – of being able to attend charity dinners where the price of a plate is over $1000. Your happiness isn’t dependent upon the actual reaching of that goal – it is based upon your hard work and your sense of accomplishment from achieving that goal.