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You may not be aware of the various uses for autoresponders in association with your online business. It doesn’t matter what type of goods or services you are offering.

Many people know that an autoresponder is a great way to thank someone for their purchase and offer them a confirmation of the order. You can also use them to create an E-zine or a newsletter. These are both great ways to offer those on your opt in list free information that builds a good relationship.

There are some different aspects you need to be aware of when it comes to using an autoresponder for an E-zine or newsletter though.

You will need to find an autoresponder that offers you the chance to use a broadcast feature. This is because you don’t want this particular message to go out at scheduled intervals. That is a common feature that works well when someone new signs up for your opt in list because you want to have a series of messages that go out to them with enough time between each one. With the broadcast feature, everyone on the opt in list will get the E-zine or newsletter delivered to them on the same day. It won’t matter which e-mail they are set up for with the autoresponder in relation to the predetermined messaging sequence.

It's also generally a good idea to have your E-zines and newsletters archived on your site as well for a number of reasons. For instance, this will allow individuals who missed earlier editions to go back and read the materials.

Other than that one major difference, you will use the autoresponders the same way as before. Once you have completed the material for the E-zine or newsletter you will need to copy and paste it to the editor.

Next you will select your broadcasting feature that you want to use and everyone on your mailing list will receive it. This is a very simple process to set up and it gives you the opportunity to reach a large amount of people quickly and inexpensively.

It is also important to rely on your autoresponder to manage your list for you. As the number of people on your opt in list continues to grow it will be more difficult to take care of manually. Using the autoresponder allows you to take care of requests for being removed or changes to email addresses quickly and efficiently.

Many autoresponders you can use for publishing an E-zine or newsletter also allow you to track the success rate so you can see how many people are going to your website as a result of the information they get from such materials.

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Chapter 10: Conclusions and Bringing it All

Together

We’ve seen a lot of disparate ideas and actually learned a lot about psychology throughout the duration of this book. Hopefully all this has helped you to better understand the workings of your own brain and how this information can be used to suppress anxiety and combat panic attacks. At the same time, hopefully it has shown you how you can ultimately take complete control over all your emotions if only you’re able to put in the right practice and use the right approaches.

To help you get started with this then, let’s take everything we’ve learned and summarize it in a few simple steps for you to follow…

Breathe – When you feel anxiety coming over you, make sure to breathe deeply and fully, thereby activating the parasympathetic nervous system and triggering the ‘rest and digest’ state. You can try ‘equal breathing’ to this end.

View it as a challenge – To change a stress response into a flow state, try to see it as a fun challenge rather than a serious risk. This will help you to feel focussed without the negative anxiety effects.

Act normal – Most importantly, don’t worry about the stress and don’t fight it – continue to act as normal and let it run its course.

Employ power positions, grounding, priming and facial feedback if you get the chance Breathe correctly – Breathing is important enough to appear twice on this list. It’s the title of the book after all! Whether you’re having anxiety or not, try to breathe the correct way and use abdominal breathing to improve your health and mental state.

Learn meditation – Another type of training you can do is to practice meditation and learn to have better control over your own mind.

Practice CBT – Most importantly of all, practice using CBT in order to reprogram the way you think and the way you perceive situations. This means noting down your thoughts during mindfulness meditation and it means challenging your negative thoughts. You can also use visualization and even hypothesis testing. Try facing your fears gradually and you’ll learn to stay entirely cool in those situations in future!

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Natural search or what they term "organic" search traffic is great, but it takes a while to build up. But there are other search engines you may not be aware of. They're specifically geared toward searching for blogs.

One of the oldest is Technorati at https://technorati.com. If you have a blog and haven't "claimed" it at Technorati, it's probably a good thing to do. Your site will be indexed and ranked, and you could pick up an audience, too. The more people who like your blog the higher it will rise in the rankings.

There are other less "interactive" blog searches, too, like Blogsearch. Google.com or IceRocket, but there are many more. List your blog with as many as possible. But the interactive sites are very popular right now. I'm sure you've heard of MySpace and YouTube, or you've been hiding in a closet somewhere. These sites bring traffic, but there are hundreds of sites that will have the same effect, if you get involved in what's called "Web 2.0."

StumbleUpon: When you write a post, you can "StumbleUpon" it. Give each of your pages a StumbleUpon vote and watch your traffic soar. To get to that page, rather than just the first page of your blog, you'll need to click on the post's title (if you're using WordPress) or click on a link that says "permalink." That will take you to a page with the precise post number included. StumbleUpon those each time you post.

Reddit: This is somewhat like Digg, except it's A LOT more popular and is often responsible for sending things into worldwide viral status. There's a section on this site for just about every topics you can think of. You can create an account and submit your offer, picture, or anything to the “sub-reddit” to get traffic. People then upvote or downvote your post, which impacts it's overall visibility. You need to make sure that the content you post is relevant and valuable to the community in order to increase your chances of higher exposure. It's also important to interact with the community regularly if you want to make tons of connections and build a dedicated following.

Digg: Digg was created mainly to mark news stories for its members--news stories of interest. Well, when you post to your blog, that's news right? Unless you've posted nothing but a picture or silly nonsense or random musings, Digg will accept your vote for other people to see what you've voted on. Be sure that your post is an article, though, or your page might be "buried." You don't want that.

Most of these sites work the same way or similarly to the sites above. Others include Furl, and RawSugar, but there are hundreds. Sign up for as many as you can, and each day enter your posts into as many sites as you can. The more you enter, the more your traffic you'll get to your blog.

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Hiring A Consultant

Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective.

Fortunately for these business owners they don't have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This report will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign.

One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way.

Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important.

If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant.

Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly.

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Building Your List For FREE

We all know very well the importance of a list in order to make money online. But understandably, many marketers have the problem of lack of budget. So how does one build a list for free? Here’s several great techniques for getting your money making list set up on a shoe string budget (or Free of Charge).

Draw free traffic. The basis of building a free list is to draw traffic without any cost. This can be done by article submission or article directories (SEO) such as Ezinearticles and putting a link in the resource box of your article which leads to your landing page. Do an ad swap exchange. If you have a list already and have contacts with several marketers in the same niche, you can offer to do an email swap with them, promoting each others landing page to your respective subscribers. That way, you both can benefit from extra leads and grow your list fast.

Join giveaway events. Giveaway events are great places to build your list fast. What you do is sign up for a free account and submit your gift to the website. Then, all the contributors will actively promote the launch and you will benefit from having built a list from free from all the visitors that come to the event.

Make sure you actively promote the event as well because the list can only grow from the collective effort from all marketers.

Finally, consider being an active contributor in niche forums. Forums are great places to meet your target market and show that you can provide good value to others. Once you’ve established yourself as an expert in your niche, you can provide contact details of your business to anyone who wishes to find out more about your products or even link them to your landing page to build your own list.

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Affiliate Emailing

One strategy you can use is to become an affiliate for other people’s products and services and market them to your list. This can be an extremely lucrative way to generate money through your list.

There is a caveat though.

Don't ever recommend a product or service you haven't tested or used. Don't forget it's about credibility, not just sales.

Keeping your list properly informed, offering good advice and free products will endear you to them - it's all about building trust. Remember, people buy people first!

Ask Your Subscribers To Get Involved

Another way for your subscribers and members to enjoy being a part of your list is to actually be involved.

Invite them over to your social media sites where they can enjoy polls, games, quizzes, discussions and other things that get them actively participating. If they feel like they are part of your business, they'll feel better about buying from you.

Keep your ears open and listen to what they have to say. Again, social media is a good way to do this. Keep tabs on the feedback they give you about your service. Understand as well as possible their problems, questions, worries, fears, and concerns. Then, when you make offers, give them exactly what they want or need to get their problems resolved.

And always, always offer them good deals. Never push garbage on your list. You can also encourage your subscribers to interact or do a task as an incentive to get access to a discount or a better deal.

Even just one lousy product or scam offer will cost you a huge amount of your list members' trust and respect. Your authority and reputation as the one that gives them good stuff will be damaged. Always make sure you offer them high quality offers that they can use.

Present yourself as an authority to your subscribers, get their feedback and then work to create products or services that provide a solution.

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Chapter 6. The Sticking Point – Biceps

The title of this book promises that you can get into great shape with NO equipment. And yet we keep mentioning pull ups and chin ups.

That’s because training the biceps with zero equipment is actually quite hard. And the same is also true for the lats and pulling movements in general. A pull up bar – as we said already – can be bought online for $5 and will fit into your doorframe without even needing you to screw it in or drill any holes. There’s really no reason that you can get one of these.

And if you can’t, then there are a few more options. One is to use the underside of a table or desk. Simply lie flat underneath the table, hook your hands under one edge and then perform ‘half’ pull ups with your legs on the ground. Or you can even lift the legs up and do pull ups while in a ‘sitting’ type position.

Another option is to head outside and grab a tree branch. Or if you’re the very dedicated kind, then you can grab onto the doorframe with your finger-tips. It hurts, but it works!

Option number three is to take a towel, trap it in a door (by closing it on it) and then lean backwards holding the towel and to pull yourself up that way.

There are tons of options in other words and I really do believe that you should be able to find something that works.

But if you really do want to use only your own body, there are still a couple of exercises you can use:

Bicep Exercises With No Need for Equipment

Elbow Curls: This is a strange looking move but is the closest thing we have to pull ups without the pull up bar. Basically, you’re going to lie on one side, with your legs bent and knees pointing in front of you. You’ll also keep one arm trapped underneath those legs and under your body.

Now, using that arm, clutch onto your legs with your hand and then pull your body towards your legs. As you do, hinge at the elbow and raise your body off the ground.

Curl-Grip Press: Now you’ll be in press up position but with your arms very wide apart (wider than your shoulders) and with your fingers pointing outwards. Lower yourself down slowly and as you do, you should feel the biceps contract through the ‘negative’ portion of the movement.

Sitting Knee Curl: Sit on a sofa or a chair and tuck your hands under your knees. Now you’re going to curl the knees upward towards your body and you’re going to use your biceps to do it.

Ankle Curl: Similar, is to sit on the sofa or chair and then to lift one leg up with your foot pointing at the wall on your left or right side. Take the opposite arm and grab the ankle and then curl your own foot upwards towards you in a ‘concentration curl’ type position. As you do this, push down against your hand with your foot and fight yourself with it.

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Chapter 6: Why Aren’t I Losing Weight? Indi-vidual Differences and Getting Started

Now comes the nasty surprise: you can follow all of this advice and do eve-rything we’ve discussed right down to the letter. But that doesn’t neces-sarily mean that you’re going to lose the weight. Or what you might find is that someone else performing the exact same exercise routine and eating the exact same diet is able to lose more weight than you. So what is going on?

This can come down to several factors but it essentially boils down the sim-ple fact that everyone is different. And what works for one person will not necessarily work for another.

One reason for this is the fact that we are all genetically and hormonally dif-ferent. Consider the huge impact that testosterone and thyroid hormones could have. You might think that hormones are just an ‘excuse’ for people who can’t control their eating but then consider how hard it is for someone with polycystic ovaries or hypothyroidism to lose weight and how tired they feel.

Likewise, think about how lean and ripped someone who uses testosterone can become. This is why some people are naturally mesomorphs, some are endomorphs and some are ectomorphs.
You might not fall into either of those categories but we all have completely unique hormone profiles and this isn’t reflected when you calculate your BMR. You might have an actual condition or you might have a borderline condition.

So what do you do? The best options are to restrict your diet even further and try even harder and to look at things you can do to change your hor-mones and your metabolism. If you have low testosterone for example, there are many diet changes and lifestyle changes you can use to change this. If you have a slow metabolism, look at ways to ramp this up by in-creasing your insulin sensitivity. Perhaps IF is right for you? With a little ad-vice from your doctor of course.

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Chapter 10: All The Good That Comes Out Of Great Goal Setting Skills

Synopsis

Like what is discussed in the previous chapters, this last chapter would like to remind you about the importance of having a good mindset. When it comes to goals whether it is about weight loss or not, you will see that changing your mindset is the first and most important aspect that will lead you to success. When it comes to weight loss, how can a mindset change benefit you?

The Benefits

Pursuing to change the way you think about weight loss will give you different advantages, including:

• Having a positive mindset will make you feel more confident – to become physically fit, you have to set your mind and forget about the usual way you envision weight loss. Changing your mindset is the first step in having an effective weight loss management plan. Without a strong-will and determination brought by positive thinking, it will be harder for you to get what you want. When you change your mindset, you will become more confident and be able to face the challenges in maintaining the ideal weight for you. In weight loss, possessing a positive mindset should be kept persistently. This will give you more confidence in maintaining the results you enjoy today throughout your life.

• Changing your mindset will lead you to a normal health condition – when you change the negative way you think about weight loss, you will find that attaining overall health is easier to achieve. Changing the way you think will not only help you achieve success in your weight loss plan, but it will also point you towards a healthier way of living.

• Changing your mindset will let you become an optimistic person – you should change the way you think and you have to become a positive thinker if you are really sincere about achieving a better looking physique. Changing the usual setting of your mind and your beliefs when it comes to weight loss will help you become optimistic. Optimism is a good attitude that you should possess in order for you to lose weight. Did you know that what your mind can conceive, your body can achieve?

• Changing your mindset will make you feel good – when you say you have to change your mindset, this means you have to forget your negative attitudes like pessimism as it will pull you away from success. If you really want to lose weight in a healthy and safe way, you should tell yourself that you can do it. However, words alone are not enough to help you achieve your goals. Thus, make sure that you have patience and determination. Did you know that these are two of the major keys that will help you a dramatic change in your body?