Tag Archives: Ebooks

When Opportunity Knocks Give Away Rights Ebook

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Chapter 4: Take Advantage Of The Housing Crisis

Synopsis

Taking advantage of almost anything is one way of staying ahead of the money game. Taking advantage of the housing crisis should be no different and with a little knowledge one should be able to successfully tap into this opportunity with positive results.

Housing

Generally when there is a housing crisis most people will find themselves in a very difficult position. Some will have to give up their homes as they will no longer be able to meet the mortgages while other maybe more interested in leasing properties for longer terms until the situation rights itself.

In such circumstances getting into the leasing property business as an opportunity to capitalize and make a tidy sum of money would be advised. However because it is now a renter’s market capitalizing on this does have its disadvantages as now the renter will have a wider array of choice properties to choose from.

Therefore there would be a need to ensure the property available for leasing is of a compatible standard and appealing both in looks as well as price.

There is also the avenue of making money during the housing crisis by buying up properties and rock bottom prices. This is of course only possible if one has a healthy cash flow for long term investment opportunities.

Very good profits can be made when the housing market goes back to a more acceptable state whereby the said properties can then be sold for a handsome profit.

There are also other advantages that can be enjoyed when there is a housing crisis. These may include a lot of freebies that would otherwise not be available.

These freebies can range from zero moving costs to better rental rates. If the individual is looking to make a purchase on a property the housing crisis can bring about the possibility of buying a property that would have originally been out of his or her reach.

Chapter 5: Get Serious About Internet Marketing

Synopsis

Internet marketing is the most popular platform for today’s business entrepreneur. In most cases it only takes a little time and effort and comparatively a very small monetary investment, and for this one is able to reach all corners of the world and its potential customers.

Net Marketing

The following are some reasons as to why one should consider internet marketing for this purpose:

For an individual considering a business venture but has a very limited financial capital, the internet marketing is an ideal platform to exploit for the purpose of getting the product or service recognized. Exposing the individual’s endeavor to a huge audience base is priceless, and this is done quickly and easily when compared with more conventional methods.

The low start up cost and the low operating cost will also allow for great tax relief if there is any at all. When a business takes off the last thing one wants to worry about is how much of the income is taxable. Most governing bodies encourage these types of endeavors over the internet and this in turn helps the individual enjoy good tax breaks.

The high profit margin is also another attractive feature offered to those using the internet for marketing optimization. Not having to hire a large team of people and all the details that come with it is a welcome relief in terms of expenses kept low or minimal.

Then there is the time factor which some find very pleasing indeed. The freedom of having the choice to work at one’s own pace and time schedule can be a good criterion for those not interested in being stressed out.

There is also the interesting element of not having to market or invent your own product. As there is a wonderfully huge list of items available to be marketed on the internet, choosing to sell through affiliates is beneficial.

Chapter 6: The Down Side To Not Cashing In On Opportunities

Synopsis

Exploring opportunities is not something that can be done in the blink of an eye, though for the gifted few it is not an impossible feat.

However with a little bit of in depth knowledge, patience and some know how abilities, it is not impossible to succeed in choosing the right opportunities.

Sitting on the side lines and hoping or waiting for some opportunity to come by on a silver platter is often not only silly but rather unrealistic.

If individuals adopt this kind of attitude, opportunities may never come their way and even if it does it would be unlikely that they would be able to recognize it and make the best of the opportunity being presented.

Some Tips

Being more open minded and alert allows an individual to be more aware of any opportunities that may arise. Most people miss opportunities because they are too focused on the smaller picture and thus miss the immeasurable possibilities the opportunities may present.

Missed opportunities not only don’t benefit, it can also cause the individual to become resentful and bitter especially when those around are busy making it “big”.

This negative effect will eventually fester into making the individual think of himself or herself unlucky, regretful and thus more closed off as the unpleasantness of always missing the opportunity boat becomes a norm.

Risk takers are more likely to take on any opportunity and make the best of it even if the opportunity does not turn out as expected.

The Perfect Compensation Plan Give Away Rights Ebook

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Chapter 4: Matrix Network Marketing Compensation Plan

Synopsis

Sometimes known as a Forced Matrix plan this format is quite different from other plans is there is a definite restriction on the amount of frontline distributors and individual is allowed to have. However is managed well it can have its moments of serving as a very lucrative alternative to generating a comfortable side income.

Matrix

Following the same basic structure of recruiting people to become distributors and to promote the products or services offered, this plan differs in its limitation clause.

Effectively this means the individual can only recruit up to a set amount of people to be part of the frontline group and any other interested parties would have to be added to someone down the line. This is called a spill over.

These other recruits would then be placed under other recruits and the process repeats itself. The obvious advantage here would be that the sponsor can concentrate on nurturing the small group of recruits without the distraction of having to find more frontline distributors.

Thus the idea is to build a strong core group which in turn continues to build other equally strong core groups. Recent modifications have been able to make the entire package more appealing while giving the distributors more control over their business directions.

Unfortunately the amounts of commissions generated and paid vary greatly as the compensation plan is based on the various different levels evident.

Therefore some would translate this to mean that it would be more beneficial to help certain levels within the group rather than all involved.

The compensation plan can also be quite a challenge to explain to new recruits as it can be quite complicating. This can be a setback for the individual trying to convince or convert prospective clients into committing to becoming an active part of the business.

Chapter 5: Binary Network Marketing Compensation Plan

Synopsis

Working on a similar concept to the matrix plan the binary compensation plan also works on a limited concept of frontline distributors. The idea behind this concept is to create a comfortable working relationship with a small group to ensure optimum revenue generating results.

Binary

Working with a smaller group allows for better training and individual attention giving sessions to motivate and encourage the recruit to perform at his or her optimum level always.

This will help to keep those involved focused and working towards the goals set efficiently and effectively. As the binary compensation encourages the building of a wide and basically infinite down line organization the system automatically ensure the new members are placed beneath the existing members.

This system can be duplicated many times over to eventually contribute to a strong and well manages business engine. The internet marketing term for this would be spill over.

The pressure of having to sponsor a large group of people to form the frontline or core group is nonexistent thus taking some of the stress out of the equation.

This spill over can also work as a motivating factor for those who joined the group who are less than productive or are not reaching their potentials.

Having a new recruit placed under the individual and watching firsthand the new comer’s growth would ideally motivate the principal party to become proactive themselves. Being able to build a network that has clear performing boundaries and depth with the advantage of becoming so, at a fast pace is clearly an advantage when revenue earned is needed at the same matched speed.

The automatic motivational elements present within this more focused style, also contributes to its success rates and popularity. The spillover concept can positively contribute towards helping a weak link become stronger as all parties work together towards one success orientated goal.

Chapter 6: The Benefits In Understanding Compensation Plans

Synopsis

Though often not highly rated and sometimes even taken for granted the compensation plan of any endeavor should be given priority if it intends to attract the best and the most capable efforts and mindsets. Compensation plans are also what dictate the loyalty elements within any setup, thus providing good compensation plans is important if the endeavor intends to retain and cultivate some level of the said loyalty.

Advantages

These compensation plans are ultimately the platform from which revenue is calculated and earned. Having sound knowledge of the types of businesses available in the internet marketing arena and their respective compensation plans will allow the interested party to make decisions best suited to their own individual needs and aspirations.

The decision made to join a certain endeavor sole based on the compensation plan offered is not encouraged for obvious reasons.

These include ensuring the accompanying products or services being sold are of a high quality and also the strong management style of the intended company in which the individual is about to join.

If these other contributing factors are not considered carefully, having a good compensation plan will not benefit if there is nothing worth selling.

Understanding the various jargons and terms associated with the compensation plan is also another aspect that should be given due consideration.

For some these may seem a little intimidating but with some careful study and help from those more experienced understanding these terms can be achieved.

The Upline Leader Give Away Rights Ebook

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Chapter 4: Beef Up Your Communication Skills

Synopsis

A leader or upline in network marketing needs good communication skills to reach out to downlines. With good communication skills, a leader can give proper instructions, making it clear to understand. Good communication skills make a good team, too, and a leader can gain trust from downlines. These are some effective communication skills:

Communicating

Listen.

An effective leader will not just give instructions and telling downlines what to do; an effective leader will listen to them, understand them, and give them suitable advice. Show signs of you being a good listener. Repeat what they say occasionally or ask questions.

Understanding barriers.

A leader should consider barriers that prevent effective communication with downlines. The stress that the speaker is facing, different races and cultures, different perceptions on what was said and what was heard are some sorts of communication barriers.

Body language.

A leader must understand and show proper body language in different occasions. Body language is important as it defines what kind of leader you are. A responsible leader will not use impropriate body language in wrong situations.

Asking questions.

Asking the right questions can allow a leader to understand effectively what motives the speaker has in mind. When downlines approach a leader for resolving problems, downlines themselves may sometimes found a solution when the leader asks questions to direct them back to the right path. However, do not be offensive when asking questions.

Be confident.

Be confident in yourself and your downlines who work with you. Do not be easily influenced. Downlines depend on their leaders. Confidence builds trust among downlines towards their leader. Downlines look up to their leaders.

Building trust.

Gaining trust from downlines is important to be an effective leader. If downlines approach their leader and tell him/her about privacy, keep it confidential. Do not easily spread what was told to you. Do not talk about others behind their backs; show good examples.

Chapter 5: Learn To Empower Others

Synopsis

To empower, is to give power or authority to. Not all network marketing uplines have the ability to empower others. Learning to empower others is a good trait; you gain self-awareness and self-confidence, at the same time, helping downlines to achieve success. Through empowering others, a leader gains trust and loyalty from downlines while enhance working performance together with them as a team.

Helping Others

Ways To Empower Others

Share information with your team members or downlines. This is important as it can build trust, and allows them to make their own decisions when facing troubles. Believe in their abilities.

Focus on vision and goals. Be clear on your vision and goals. This is necessary to give a good guidance to downlines, thus implying values, goals and mission in the daily work of the team.

Let others learn from their mistakes. Everyone make mistakes. Give a second chance for downlines to understand and learn from their own mistakes as well as from one another. Do not discourage those who are trying something new as this may prevent them from gaining experience.

Manage boundaries. Do not provide too much information; it can be stressful and distractive. Do not provide too little information; this will bring inefficiency in work. As a leader, do identify and recognize information and resources that you get. Then, eliminate any irrelevant information and focus on information that helps for your team.

Ask productive questions. Asking the right questions may stimulate team members to think strategically, thus improving their own thinking skills and problem-solving ideas. Focusing on concepts, strategies and values are what they are training for.

Create an environment that celebrates both successes and failures. Don’t just look to team members who gain success, rather also look to team members who tried hard and took risks yet failed. They gain valuable experience which adds on to their future success.

Chapter 6: Why It Is Crucial To Be A Great Team Leader

Synopsis

A team leader directs a whole team to their goals. It is even more crucial to have a great team leader in network marketing as uplines not only lead, they help downlines in achieving their goals together.

The Importance

Reassurance.

Downlines will feel secure in their group environment with the existence of a great team leader or upline. Confidence in a team leader and their team mates will boost team cooperation and thus, working together as one and improve performance together.

Inspiration.

A great team leader inspires and motivates downlines as they will look up to the team leader. A great team leader with a positive energy, enthusiastic spirit will uplift them for sure. A team leader with abundant knowledge on his/her business will even gain trust from downlines.

Responsibility.

A great team leader must be able to bear responsibilities at the worst times. If a team leader does not show good traits, he/she will find it tougher to handle problems and bad situations. Thus, it may make it hard also for the whole team who depends on the leader.

Gain Positive Feedback.

A great team leader directs downlines to do well and improve themselves. It brings a good reputation if the examples downlines follow are good ones. Hence, it brings in more clients. It also benefits in spreading the brand or name of the successful team.

Video Product Supremacy Give Away Rights Ebook

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Chapter 6: Assemble Video

Synopsis

Assembling a video for enhancement of the business awareness exercise is another effective way of getting the product to the attention of the target audience intended. This can be done with a few simple ideas that should be incorporated into the video presentation design.

The Visuals

First a decision should be made on what kind of video presentation is to be created. Details such as the type of target audience it is targeted for. Such information will rank in more relevant searches and provide relevant information fields on the page posted.

The tools needed would include digital photos and music, video slideshow software such as DVD slideshow builder for windows or Fantashow for Mac and YouTube or Facebook accounts where registration is free. The following are some step to help in the process of making a video slide show:

Adding photos and music - Download and install DVD slide show builder deluxe software and when this has been launcher enter advance mode and start from organize tab. Then import favorite photos, videos, music to the story board and any other displays to be included in the presentation. If there is any need for it, click media sources for edit purposes.

Changing photo transitions - after importing the photo and video material, random transitions will automatically be applied. However changes can be made to the photo transition by clicking the transition thumb on the story board and selecting the desired transition for the eventual dialog phase. An auto system can also be accessed if the individual does not fancy setting the transitions personally.

Save video to MP4 - go to the create tab and in the output formats drop down list, select MP4 as the prevailing video format. Upon accessing this click start and this will save the video for the chosen platform. If there is a need to customize the video the options button can be clicked thus giving the individual other options.

Chapter 7: Supply A Sample And Make It Viral

Synopsis

After designing and working on the video the end result that is ready for viewing should now be made available to the target audience as efficiently and as quickly as possible. There are various ways to achieve this and one of them is by going viral.

The Buzz

If the intention is to use affiliates and other supporting help to get the video to a target audience that cannot be reached by the individual’s own efforts then supplying a sample to each of these potential assisting avenues needs to be done.

When this has been done, then the receiving parties can use other supporting tools individually to make the video viral. Sometimes by using this system there is a higher percentage of making the video go viral as there is more than one source putting the video out for the masses to view it. The more exposure gained the more chances of it going viral.

Creating videos that automatically seed themselves within certain platforms of communities and fan bases will also facilitate the viral factor and ensure its success.

The recipient of such video who are fascinated or attracted to the content will automatically be inclined to share the said content with others thus again creating the viral circumstances.

Designing and posting videos that are unique yet attention grabbing will also get anyone and everyone excited and wanting to view the material for themselves.

It wall also ensure more people will share the said video with others. The basic idea behind going viral is that the video becomes a property so hot that everyone wrnits to be privy to its content at all cost.

Therefore one should always keep in mind this fact when designing the content. Some may think this would mean that there is a need for being bizarre in the style or content but it really means the video needs to stand out if the massive attention is to be engaged.

Chapter 8: Launch Your Final Product

Synopsis

Being able to successfully launch a product does not necessarily means having a lot of fanfare or a big budget. There are ways to be able to do this especially online with comparatively minimal cost and definite just as effectively. Therefore it is possible to launch a product with a small budget and the knowledge of tools that could assist and enhance the exercise.

Getting It Going

Understanding that the purpose of the launch is to build the momentum of the sales positioning and eventual revenue earned is important.

Thus working within this understanding should ideally yield the desired results. The following are tips to consider while working within the above mentioned mindset:

The important point of matching product capabilities to the market needs is perhaps one that should be given due consideration.

Identifying the ideal market positioning will create the advantage of being able to tap into the target audience with a higher percentage of success. Ensure the launch is designed around a clear positioning and messaging platform.

Setting clear launch goals will help the individual or team work with tangible tactics on how to tackle and constantly evaluate the progress. At this point ensuring all the complimenting tools are also used to optimization would help enhance the launch.

Video Patrol Give Away Rights Ebook

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Chapter 5: What About The Length

Synopsis

Among the points that you have to bear in mind about your video is that you have to keep it at a well-situated length. Videos that are too brief much fail to make an impression on the viewer.

But, videos that go on and on can bore the viewer to death. Rather than cajoling individuals into your business or to buy something, these videos might actually take them away. When you're making a video, you must not think only about what you're going to put into it; you likewise have to consider how much of it are you going to put in.

How Long

There's nothing like an ideal video length. It depends upon the sort of video you're making. The thing works just like it does with movies. Occasionally you do not mind movies that are longer than two and a half hour because they hold your interest. All the same, there are likewise movies that are great only if they're short. Consider those action flicks that everybody loves to watch so much - Do you think they'd have the same sort of appeal if they were stretched on interminably?

The same sort of logic applies to videos that you utilize for promoting your business. Yes, the proportionate time limits are much shorter here, but the rationale is the same. Give individuals something interesting or valuable and they won't mind if it is a tad bit too long. Or else you might make a breezy entertainer that doesn't last more than a minute.

Though there are decidedly no rules about the length of video marketing, the following are a few points that you may want to abide by:-

If you're making a funny advertisement, do not make it more than a minute in length. On the Internet, the rule is "the shorter, the funnier".

If you're revealing something special through your video - it might be a snag in your competitor's product or something revolutionary about your line of business itself - do not rub it in too much. Just say whatever you wish to say once and repeat it once at the end. As far as the length goes, stretching it on the far side of a minute dilutes the effect. If you wish to give additional details, put up a different video later on and link it to this first one.

If you're giving instructions through your video on using your product, you'll need to be as detailed as possible. With instructions, a length of about 4-5 minutes is apt. Stretching it on the far side of this may prove to be boring.

No headshot video must be more than a minute in length unless you're getting someone else to speak for you! Just speak of the crucial details out and make more videos if you wish to instead of keeping one long one.

Naturally, there are exceptions. If you think what you are telling is of true value and will spur the interest of the watcher, go on and make it longer.

Chapter 6: Mistakes To Avoid

Synopsis

There's one primary objective with your video - you want it to reach out to as many individuals as possible. The technique of doing this is through search engine optimization. The major chunk of the individuals who are going to watch your video are going to be those that have come there by search engine results.

However how will the search engines rank your video? In short -videos that are better search engine optimized will rank higher on the search engines. Now how do you search engine optimize a video?

Though there's no technique to alter the really content of the video to make it good for SEO, there's definitely the option of optimizing the text part that goes with the video, which includes the title and the description. You have to systematically work the title and the description so that your video jumps higher on the search engine results.

Great Info

Here are a few tips that you may use:-

Research Keywords and include the Best Ones in the Video Title

You may use tools like Google Suggest or Overture to discover what phrases individuals are utilizing when they're searching stuff related to your business on the Internet. With Google Suggest, you get suggestions while you type. With Overture, you may also discover the number of individuals who have searched for certain information in the current month and the last month.

Utilize these keywords in the title of your video. As these keywords are popular, the search engines are on the lookout for them too, and consecutively, they'll rank your video higher.

Use Branding in the Video Title

Don't miss out on this chance. You may make a brand of yourself to promote your videos over the Internet. On most video sites, you are able to make a channel where you put in your videos. You may give a name to this channel.

Here is where you may do some branding. Name the channel with your own name. As your videos get more and more popular, your channel will get popular too and soon enough your name will become searchable on the Internet straightaway. What you do with your name, you may also do with the name of your business venture.

Search Engine Optimize the Video Description

You may include popular keywords in the description so that it's crawled better by the search engine spiders. Keep the description short however include the keywords so that they don't look stuffed and still convey to the viewer what the video contains.

Videos may be a great way to grow your business fast, when utilized right. However if you commit these common video pitfalls, your business stands more to lose than to gain so be careful. Check out these common mistakes now:

Not leveraging on communities. There are powerful communities on web sites like YouTube that allow individuals to comment on videos, share and take part in conversation and subscribe to videos. You ought to capitalize on this community. You have to get involved in the community and show the other users that you care about them.

Not tapping into other video sharing communities. YouTube is the largest; however there are other big video communities like

MetaCafe and Vimeo. If you fail to tap into these communities, you’ll be leaving lots of cash on the table.

Passion Pursuit Give Away Rights Ebook

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Chapter 5: Scale Your Passion

In the entrepreneur community, scale, is a very popular word. It can mean several different things but in this case, it means growth. If you are able to take your passion and turn it into a business, that’s a wonderful thing and should be applauded. If you can take that same business and successfully scale it, that should be commended. While it may seem like an unnecessary factor to consider, there are many businesses that make income but can’t handle explosive or consistent growth. Some businesses are created to be and remain small.

There’s absolutely nothing wrong with keeping your work load small and easy to manage but if you want to turn your passion into a viable business that supports and sustains you, it has to be created to grow.

For example, if your passion is writing short stories, you can make money by writing short stories for other people. If it takes you three days to write and edit a complete story and you work on your stories Monday-Friday from 9am-4pm, you would only be able to churn out about 1.5 stories a week. If somehow the word got out and 5 people asked you to write a story a piece and they were all due in one week, you’d end up working a lot of overtime or have to turn away potential clients. This business model is not built to scale.

You are limited to the number of stories you can produce and if you want to get more clients, you’d have to adjust your hours, write stories faster or hire other writers. It can be hard to make those kinds of changes once you’ve started working. But if you go into it knowing that those things will have to happen, you are more apt to be prepared when the time comes. One reason why many new businesses fail in the first three years of existence is that they’re not built to properly handle growth. Yes, a lot of customers is a good problem to have but only if you can take advantage of the opportunity.

There are definitely some other processes that can be put in place to help with scalability like automating or outsourcing some of your business tasks. But with any process, it takes time and preparation to really benefit from them. When you are creating a business, it’s ultimately up to you as the owner to consider your long term goals and what needs to happen to successfully grow your business. This is best done early on.

Chapter 6: Live Your Passion with Intention

Once you’ve identified your passion and found some practical uses for it, the hard part comes next. Living your passion won’t be easy. You may find yourself having to defend it to family and friends. While standing up for your passion may be a challenge, it won’t be the hardest one.

You will have to consistently work with yourself to stay true to doing what you love. If you’ve made it all the way to adulthood without pursuing your passion, there’s sometimes a very compelling reason; fear. It’s not easy to put yourself out there to potentially be judged, especially if your passion is considered impractical. It can also be scary to do something that you aren’t familiar with or comfortable doing.

This fear is natural and shouldn’t be used as an excuse not to move forward. If you have found something that you enjoy, it’s worth it to pursue it.

Another thing that prevents more people from following their passion is failure. The fear of failure is one of the strongest and most paralyzing ones. However, the fear of success may be just as strong. Sometimes it’s easier to simply sit and dream about what could be than it is to actually go out and do it. Both success and failure carry with them their own level of responsibility but in either case, you’ve made the first step and tried.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? — Marianne Williamson, Return to Love: Reflections on the Principles of "A Course in Miracles”

We can often be our own worst critics, especially when it comes to stepping outside of our own box and doing something different. Negative and doubtful self-talk is natural but it shouldn’t stop you. Neither should you not knowing what to do next. Yes, I’ve given you some steps to follow but if you noticed, many of them involved doing some research. We live in a society where information is an important commodity and it’s very readily available. Take advantage of it.

Just as not following your passion brings with it the responsibility of a dream unfulfilled, following your passion and being successful brings with it the responsibility that comes with that success. The great thing about following through with something that’s risky is that even if you do fail, you can rest comfortably knowing that you tried. If you do nothing at all, you never know what could have been. Happiness is a decision. If you make the decision that you are going to follow your passion and that it will make you happy, it will.

Addendum: True Stories

When you begin to actively follow your passion, it could be an isolating experience. Often your family and friends won’t be able to come with you on this journey. But there are a lot of other people out in the world who have taken that plunge and done so successfully. Here are three real people who took their passion and ran with it.

Angela Halsted: Passion is puzzling

Angela Halsted is a mother of who lives in Arlington, VA with her husband and two children. While she lives a happy life as a soccer mom and wife, she had an interest in puzzles-crossword puzzles to be more exact. One day she decided that she wanted to look into her interest to see what was out there. She would fill out crossword puzzles on her own and an internet search lead her to the world of crossword tournaments. She was hesitant but curious enough to check it out.

Facebook Marketing Excellence Personal Use Ebook

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The next step will be to create ad images. This will mean uploading an image from your computer that you will have either created yourself or commissions someone to create.

We're not going to go into in-depth detail here on how to create images - but do bear in mind that an image is absolutely crucial for getting that initial attention, as well as for getting people to like and share your content.

Here's a strange truth that you might not have immediately realized about page post links: when people share or like these, they will very often do so without actually clicking on the link and seeing where it points! So they are essentially promoting something you shared without seeing it themselves. Why? Because they make a quick snap judgement on the content and then decide whether they expect to like it and to want to share it. After reading, they will normally want to get on with other things, so looking interesting is just as important as being interesting.

You can hire people to create professional graphic design from sites like UpWork (formerly oDesk), Elance and even Fiverr. Alternatively, if you have some vector software (such as Adobe Illustrator) then you can try creating your own high definition images. Learning photography and getting a good camera is also a good way to make your own images.

Another option is to find images in the Shutterstock database which you will be able to do when creating your ads. These look a little generic sometimes but they will also be guaranteed to be professional quality and to look like they belong as part of your ad campaign (which is important).

Here's the thing though: you must never use an image that you think is just 'good enough’ or you might harm your brand and you'll at the same time be wasting time and money on ads that won't perform for you.

Make sure you are highly confident in the image that is with your ad and you think it can help you to get more clicks, more likes and more shares.

Luckily, Facebook knows how important this part of the process is and has provided a feature to make it a little easier. That feature is the ability to create ads and to test different pictures with them. Actually, it lets you select anything up to six different images and it will then try showing each of them for a brief amount of time in order to ascertain which one performs best for you.

For those reading who have ever tried selling a product through a landing page or squeeze page, this idea may be familiar - it's basically split testing. This means running small experiments to see what gets you the results you want most efficiently. It's worth making the most of, so make sure you're adding at least two or three pictures at this stage. Don't see it as an excuse to upload sub-par images though: everything you add should be something you would potentially be willing to use.

Ad Copy

Now comes the difficult part - adding the ad copy. This is what is going to be used to really sell your product, service, brand or page and it will be your best chance to tell people why they should care about what you're offering.

When you create your ad copy, you're going to be working with just a few fields. Those fields are: the headline, the text and the news feed link description (which is for those ads that appear on the news feed).

A little more information on each:

Headlines: These are 25 characters long and are essentially the titles of your ads. The main objective here is going to be to get people's attention and from there you want to get them to read further. This should be a little bombastic but should also explain in brief what your ad is selling.

Ad Text: This is 90 characters long. This is the body of the ad that will explain a little bit about what you're selling and why people should click to read more, like the page or do whatever else. You want to say something like: Yes, we're really selling these beautiful shirts for just $9.99. But hurry and buy while stocks last!

You can also add a 'call to action button' depending on the type of your ad. These have been shown to increase conversion rates, so if there's one that's appropriate for your campaign - use it!

News feed descriptions: If you are paying for a news link ad, then you can add a little more text - or another 90 characters to be precise. This is the part where you talk to your audience and say something like: 'Check out our great offer, for fans only! Like our page for more'. Or alternatively, you might use this section just to say a little about your brand.

Because this section is only available in the news feed ads and you get a lot more space for your image, these are generally the best choice for the majority of campaigns.

As for how you write your ads, bear in mind that you only have a very limited number of words to work with and that your audience will have only a very limited amount of attention: they didn't come here to be marketed to. As such, you need to make sure you keep your text short and sweet: get to the point quickly and try to choose your works efficiently so that you can say as much as possible with as few words as you can.

While you only have a few words, you still need to follow the advice that you normally get for promotional copywriting. We've already mentioned AIDA and this is certainly an important tool. You should always start with Awareness because you need to make sure your audience knows what it is you do - being obtuse never helped anyone.

Facebook Marketing Frenzy Give Away Rights Ebook

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Chapter 5: Viral Power

Synopsis

One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power.

Going Viral

Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how:

Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed.

What happens is this - When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on.

The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!

Chapter 6: Integrating Facebook With Other Websites

Synopsis

Having tons of Facebook traffic is good, but it won’t be of any use unless you get them to your online business websites.

Remember, the Facebook Fan Page serves as an “outpost” for providing useful updates and letting the fans interact with one another. But ultimately, your profits will not directly come from your Facebook traffic unless you know how to monetize them.

Here are some ways you can monetize your Facebook traffic:

Send them to your landing page if you don’t have a Facebook landing page to build your list of prospects.

Promote offers and send them to your sales page.

Give excerpts to articles of interest and link the full article to your blog.

Ask them to follow you on Twitter and get them to tweet about your content for a prize.

Post up videos on YouTube, share them on your Facebook Fan Page and ask them to share it with their friends! (Or subscribe to your YouTube fan page)

So as you can see, The Facebook Fan page acts like a simple hub where all your marketing activities can revolve around it. Ultimately, you have to determine your most desired result (e.g. getting new leads, making profits) and structure your Facebook marketing activities to lead to these sort of responses.

Chapter 7: Facebook Advertising

Synopsis

Facebook advertising has taken the online marketing world by storm because of its low cost per click and ability to be extremely specific to your target demographics.

Ads

Its ease of setting up marketing and advertising campaigns allows it to very soon surpass Google in terms of advertising volume.

Setting up your advertising page is simple, at your Facebook profile. First, go to your Facebook page. On the right side there is a mock advertisement, Click it to start crafting your own Advertising campaign to suit your marketing needs.

You can then write your ad copy, include an image and set your marketing budget. Facebook will help you calculate your suggested bid per click based on the average you pay per click.

As a general rule of thumb, you would want to send these clicks to your Facebook landing page so that you can secure leads. If you send them to an external website, it would normally cost more.

After you set up your campaign, you can monitor your advertising statistics and results and tweak your campaign accordingly.

You can adjust your bid, run multiple ad copies to see which converts the best and eliminate those that aren’t performing well.

Chapter 8: Facebook Mistakes To Avoid

Synopsis

With all the so called “hype” about Facebook marketing, it seems imperative that you must tap into this huge resource ASAP. But that being said, there are several pitfalls involved in Facebook marketing that you should be aware of and avoid.

Errors

Becoming too “Salesy”. This is a big no-no. The main purpose of your Facebook fan page is to connect with your customers and build a strong rapport. Each time you sell them, you take away “rapport juice” and they will become less responsive to your content as time goes by.

Not split testing your ads. If you are advertising on Facebook and you don’t have multiple ad campaigns to see which converts the best, you’ll potential be leaving tons of money on the table. Split test your ads, get rid of those that suck.

Not engaging your audience. The amount of success your business will have is not just determined by the number of “likes” you get. You have to turn your audience into raving fans by getting them actively involved in your fan page.

Avoid these mistakes, and you’ll be on the path to success.

The Health Compendium Give Away Rights Ebook

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Chapter 4: Diet To Beat Aging

Synopsis

It appears we're all attempting to find the "magic bullet" that delays the natural aging procedure. Set an anti-aging label on most any product, and it vaporizes off the shelves.

A few experts say one answer to aging graciously may be found in the grocery store — in fruits, veggies, green tea, and a host of other healthful foods that are rich in antioxidants and additional potentially age-deterring compounds.

Dietary choices are vital to delay the onset of aging and age-related diseases, and the sooner you begin, the greater the advantage.

Eat Right

A few foods and beverages contain potent substances called phytonutrients that some trust are capable of unlocking the key to longevity. Phytonutrients, which are members of the antioxidant family, gobble up "free radicals" — that play a role in the onset of illnesses like heart disease, cancer, osteoporosis, and Alzheimer's.

As we age, we get more susceptible to the long-term effects of oxidative stress and inflammation on the cellular level. The theory is that antioxidants and additional age-defying compounds help cells ward off damage from free radicals and downplay the affect of aging.

Beyond antioxidants, some other compounds in foods may impact aging. They may be classified according to their impact on inflammation at the cellular level, experts state.

All foods fit into 3 categories: pro-inflammatory, neutral, or antiinflammatory.

You are able to help to slow aging at the cellular level by picking out foods that are anti-inflammatory and rich in antioxidants.

Age-related alterations might be reversed by consuming foods and beverages that are rich in an assortment of compounds, including antioxidants, and are anti-inflammatory, like cold-water fish and richly colored fruits and veggies.

On the other hand, foods classified as pro-inflammatory may speed up aging.

If we consume great amounts of saturated or trans fatty acids, sugars, and starches, insulin levels surge and trigger an anti-inflammatory reaction and speed up the aging process.

While the advantages to eating healthy are numerous, diet is for sure not the only factor that affects the aging process. Still, arriving at smart lifestyle choices are inside your control, and are among the best things you may do to help prevent disease and retard aging.

For maximum advantages, experts say, you ought to load up on an assortment of healthy foods.

We understand about antioxidants and anti-inflammatory activities of foods, but we suspect there may be so much more going on beyond attacking free radicals that boost health and ward off disease.

Adding these foods and beverages into your eating plan for great health and to reduce the signs of aging:

Fish. Abide by the guidelines of the American Heart Association and consume twice weekly, particularly the fatty kind that's rich in omega-3 fatty acids. This is a potent anti-inflammatory food that provides a multitude of health advantages.

Fruits and veggies are powerhouses of antioxidants. Aim for an assortment of colorful produce. Enjoy at least five servings per day for the upper limit advantages.

Whole grains supply soluble fiber to help lower blood cholesterol levels, and likewise have phytonutrient content equal to any fruit or veggie. Reach for at least three daily servings.

Legumes are unsung heroes, jammed with nutrients similar to fruits and veggies and with really few calories. Add them to your diet three to four times a week.

Yogurt has all the advantages of dairy foods, plus probiotics that help increase healthy bacteria to the intestines. Eat a yogurt with active cultures as one of your three dairy servings daily.

Nuts are a good source of B vitamins that are great for your heart and your brain. The healthy fats in nuts benefit the elastin and collagen in skin, helping to maintaining skin's structure and keep it resilient. Little portions are advised, as nuts are high in calories.

Water is crucial for hydration of the skin, muscles, circulation, and all organs in the body. Enjoy three -four glasses of pure water in addition to other liquids and liquid foods.

Chapter 5: Vitamins To Beat Aging

Synopsis

Of the assorted approaches to slow down the aging process, calorie limitation is considered the gold standard. As supplements have bettered though several have been found to slow down the agents that fuel the aging process.

Supplements

DHEA - is an adrenal hormone that's the forerunner for steroid hormones like testosterone and estrogen. DHEA decays sharply with advancing age in both men and women.

Testosterone - The hormonal stimulus for sex drive in both men and women is testosterone, which decays with advancing age in both sexes. Testosterone likewise plays a crucial role in sustaining muscle mass and strength and bone density.

The hormone is frequently administered to aging men and women as a topical cream, but oral testosterone supplements and injectable forms are likewise available.

Estrogen and Progesterone - The “female” steroid hormones estrogen and progesterone play crucial roles in sustaining bone density and strength, sexual function, mental function and, in women, in forestalling the effects of the menopause. Recent studies show that estrogen might be an effective treatment for age-associated memory issues.

Melatonin is a hormone created by the pineal gland, which is located beneath the brain. Melatonin is an extremely strong antioxidant, which has been described as the pacemaker of the aging clock in human beings.

It's released nightly as part of our time-dependent biorhythms to help induce sleep and recuperation from weariness. Published studies indicate the significance of sustaining youthful levels of melatonin to help protect against age-related degenerative diseases.

C0Q10 is a crucial component of healthy mitochondrial function. It's incorporated into cells’ mitochondria throughout the body where it helps and regulates the oxidation of fats and sugars into energy.

Aging human beings have been determined to have over 50% less C0Q10 on average compared to that of young adults. This discover makes C0Q10 among the most crucial nutrients for individuals over 30 to supplement with.

Aspirin - The most common cause of handicap and death in the U.S. is an abnormal clot that arises inside an artery to cause a heart attack, or a stroke. Aspirin has an immediate and lasting effect on blood platelets, making them less likely to clump collectively and making blood flow smoothly.

Corporate Superiority Tips Give Away Rights Ebook

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Chapter 5: Be Confident

Synopsis

Advice for building up self-confidence and bettering self-respect.

Be Sure

Work out - sign up with a gym or begin a work out program at home to build up a few muscles and get your body in shape. Shaping up your body may do wonders for self-confidence and self-respect.

Dieting - starting on a diet may make you feel more beneficial about yourself. It will provide you a lot of energy, your apparel will fit better and dropping off a couple of pounds is a good way to boost one's self-confidence and self-respect.

Apparel - purchase some fresh apparel or a fresh outfit. Perhaps you've lost some weight or just have not purchased yourself anything new in a while. Some of the times we get into a groove and purchasing some fresh apparel or a fresh outfit is a great remedy to hike up our self-respect.

Establish eye contact - Do you ever discover yourself looking away when other people are speaking to you? This is a fine sign of low self-regard or lack of self-confidence. Rehearse holding your head up and establishing eye contact when speaking with individuals. If you have low self-respect or self-confidence, this may be hard, but rehearse it and shortly it will come as 2nd nature to you.

Position - Do you ever discover yourself slouching or slumped while sitting down or walking? Attempt rehearsing great posture. Hold your head up, square away your back and shoulders and hold yourself proudly and you will start to feel more positive.

Do not be so disconfirming - attempt to be more positive and have a more positive mentality. Do not be one of those individuals who all of the time sees the cup as one-half empty. Everybody has their own troubles or defects, but as the saying goes, accent the positive. If you believe, feel, and behave in a confirming manner, great things will start to happen for you and you'll feel a great deal better about yourself.

Chapter 6: Review Yourself

Synopsis

Fixing goals is a crucial part of a lot of people's lives. Goals assist us to see where we'd like to be in the future, and how we may better ourselves and our lives. Regrettably too many times individuals determine goals and too frequently don't accomplish any of them. There are an assortment of reasons why individuals can't attain their goals with success. The chief issue lies in the plan of attack that most individuals take in determining goals and then attempting to accomplish them.

With the correct plan of attack and the correct thinking, anybody can be capable of fixing particular goals and successfully accomplishing them in the desired time period.

Aspirations

Grab a pen and paper, and gear up to brainstorm about your goals and later plans. When you consider your goals you'll need to write them down. Don't utilize a computer to type out your goals. Each time you put words in writing you tend to consider them more and envision the actions that the words constitute in your mind.

Consider any short-run goals that you'd like to accomplish. The time frame for these goals ought to be anyplace between two -twelve months. Make your goals as particular as imaginable and shy away from generalizing. For instance: if one of your goals is to slenderize in the following six months, don't put down 'slim down', instead write 'drop off ten pounds'. Next to every short-run goal suggest the time frame you'll give yourself to accomplish it:

After you've done all short-run goals, advance to your long-run goals. Make certain you write the long-run goals on the same sheet of paper as the short-run goals to make it more manageable. Make a separate segment and put down all your long-run goals. These goals ought to include a time frame of one -five years and likewise be as particular as imaginable.

After you fill in the entire list of short and long-run goals remember to put a date on it, your name at the bottom, and your personal signature. The date will stand for the start of your goals and your signature will show your allegiance to these goals.

Fold up the entire list and put it in your wallet or briefcase; someplace where you are able to promptly access it on a day by day basis.

Once you awaken in the morning and your mind is rested and invigorated, pull out your list and read over the total short and long-run goals two times. The reason you'll be doing this is to get your subconscious to perpetually think and strive to accomplish all of the goals that you've set.

Subconscious is a fantastic thing that helps us do a lot of things on automatic pilot and you would like to train it in to do the same thing with your goals. It’s like taking the same route to work daily. You've duplicated this routine so many times that you don't truly consider how you're driving to work any longer. You just get in the car and start driving, hearing to the radio or thinking of situations when suddenly you find yourself getting to work safely. Same thing may be utilized in achieving any of your goals. If you train your subconscious then it will endeavor to discover ways to do just that.

Update your goals by periodically. Sit down with a pen and paper, and mark off those goals that you already accomplished while altering those that you may not accomplish due to a modification in conditions. Some of the times the goal may no longer be crucial to your life; consequently you must withdraw it from the list. Once you accomplish a lot of goals you'll feel good about yourself and get the extra motivation to go on accomplishing the remainder of your goals.

Re-script your goals. Yearly on the same day, make an entirely fresh list of your goals. If some of the goals stay as is, keep them while likewise contributing any fresh ones you may have. This way you'll keep bettering yourself and your life as the time passes on.