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Chapter 5: How To Prevent Disasters

Synopsis

Have a look at the ways you can prevent disasters from happening.

Do It Right

Produce schemes that work

To make better utilization of your time in your home business, produce schemes that flow and work well inside your work space. Systematize and organize stuff so that there's a procedure that leads one step to work with the next step and so forth and so on. Don’t begin over every time you have to produce something.

Produce schemes to address repetitive jobs

This would include any paper and/or digital technology that you'd utilize to get the job done in your business. Forever have enough supplies available that you are able to readily get at.

Utilize a calendar, digital or paper, to keep track of appointments. You are able to see what, wear and when you have to do what every day, at-a-glance. This may help you successfully plan your day for optimum results.

Forever work with a clean desk, with papers filed and organized and forever have the most frequently utilized items for your business in your immediate grasp.

Plan enough rest periods

Sleep authorities recommend for the normal, healthy grownup to get at least eight hours of sleep a night. This helps them to function decently and be really productive, yet a poll by the National Sleep Foundation’s 2000 Sleep in America omnibus poll discovered that, on the average, grownups sleep just under seven hours during the work week.

As an enterpriser, you ought to schedule a sufficient amount of rest for optimal productivity. The amount is different for each of us and you ought to let your body see what circumstances it works best under.

Some require 8 hours, some more, others less. Your body recognizes the answer.

Formulate Your communicating skills

Your ability to aptly and confidently communicate what you understand both orally and in writing is extremely crucial to your business’ success. Make it an in progress commitment to continue to better your speaking and writing skills. You'll save time and have a more successful vocation.

Chapter 6: Learn To Delegate

Synopsis

Delegation is all-important to time management. The ability to efficiently delegate allows you as a net entrepreneur the freedom and flexibleness to work on additional projects.

Know When To Turn It Over

To optimize your time, make certain to arrange a realistic and reachable deadline for any delegated work that you dispense. Make certain that the delegation is fair and balanced and is workable for the individual to whom you assigned to. Always be particular about what you want done when you delegate work so as to prevent any confusion and to make certain that you accomplish the desired outcomes necessary.

When delegating, be really clear-cut about the purpose of the work that you're delegating and what sort of outcomes you anticipate. Beware of delegating without directions, as it may cause bedlam, disarray and second-rate work quality. If you lack the time to give the individual complete and explicit directions, you might wish to give the work to an individual who may manage with little interaction from you. This will keep you from micro managing and free you up to be more productive.

Always let the individual to whom you delegated be originative in their work. Merely seek and expect quality outcomes without dictating step-by-step on how the project is to be executed. This neutralizes your whole purpose of delegating and may likewise cause undue tension.

Devise a scheme to report back to you to get feedback on the individual’s progress. This keeps you from being perpetually disrupted during the day. Keep a list of vital dates so that you acquire the feedback on a regular basis. Make sure to likewise keep a log of all your delegated projects and update the log as you acquire feedback.

Chapter 7: Time Management Techniques

Synopsis

Utilize these techniques to manage your time better.

Manage It Better

Preparation

Take time to set aside at least 10 minutes every evening to schedule the following day. You ought to normally schedule about 60-70% of your time to allow for disruptions and emergencies. Draw from your list of things that are high priority and arrange blocks of time where you work at a particular area of your business.

Organize

Take the time to organize your office by class. Do this by putting all of your pertinent files and info that corresponds together in one place. Put all of your financial paperwork together. Put all of your financial-related matters together. This will help you center on one project at a time and be a welcomed time-saver. Orchestrate your office in addition to orchestrating your time. Utilization lists to keep yourself centered and on track. Being organized is a continual procedure. Spending a couple of hours organizing yourself now will save you 100s of hours in the time to come.

File Systems

A great filing and paperwork system will let you be highly productive. Set your files to reflect the following things:

To accomplish

Naturally, this would hold everything that you aim to accomplish or have accomplished on a periodic basis, whether that's every day, every week, every quarter or every month. Succinct to accomplish lists are vital to the success of the home business person. You ought to and may likewise file away any old to accomplish lists after having finished them. This will give you archived data and referencing in case you have to go back and seek client or project info.

To study

There is not adequate time in the entrepreneur’s day to study all of the e-mails, postal mail material, magazines, e-books and catalogs that come across his desk or PC. When you've info that's coming from a lot of sources both online and offline, you have to be certain to keep them organized for future reference. File away this material for future reviewing and studying when more time is permissible.

Keep a tickler file online and offline so that you are able to easily access them both at will. Particularly in cases of net filing, you are able to do several matters to better manage your time.

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Chapter 4: The Ins And Outs Of Corporate Budgeting

Synopsis

Corporate budgeting is important to any business entity where the financial position of the company dictates the strategies, motivations and achievements that are to be chosen.

Big Business

The following are some of the issues that most corporate budgeting exercises encompass:

The designing of the budget and then the processes involved in informing the various levels within the company structure which may include all subsidiaries and linked business units.

It also provides the clarity and consistence, though in quite general terms regarding procedures, responsibilities and time lines that would have direct connections to the corporate budgeting exercise.

With the corporate budgeting in place there is a definition of strategy success factors and organizational performances indicators in place that can better gauge the overall condition of the company’s performance. The methodology used can also be assisted using the relevant software, especially when implementing budgeting software.

There is also the possibility of being able to have follow-up process added into the general outline to analyze and variances that may be evident.

The definition of revenue, cost and balance sheet items will be able be better observed through the more complete corporate budgeting tools thus providing information that is vital for future consideration.

The cycle time which would ideally include the streamlined consolidation procedures will also be dealt with and worked out through the budgeting process, all of which is much simpler and more effective and ensures the eventual smoother running of the business entity.

There are a number of software programs available that can assist in making the whole process a lot easier, as the more recent software take into account the complexities arising from the reconciliation problems of streamlining spreadsheets and workbooks reporting structures. This will be helpful when clearer overviews are needed to make accurate projections for the company.

Chapter 5: Including Social Business Budgets In The Plan

Synopsis

Every business needs a social business plan template, and this will vary according to the business style and direction the business is to take. For some the use of social media tools would be an added advantage while for others having the budget to have trainings conducted periodically on the social business working s presents a better option. Either way any use of budget for the social business platform should ideally bring forth positive results.

The Social Side

Budget planning should be in line with the idea of providing all the assisting skill to its work force to ensure the business entity is made into a successful one.

As social strategies have proven to meet the most integral part of the business direction, there is a definite necessity for this exercise to be included in the budgeting plan.

The normal processes would include the maturing of the work force structure in accordance with the social business style thus creating a better and more functional force as the business entity grows from strength to strength.

The budget should ideally comprise of the following important component which are the internal soft costs which is from staff, education and training.

The R&D sectors also get the relevant attention for the budgeting allocations. When it comes to addressing customer issues there should be allocations for marketing, blogger outreach and other assisting tools that would help the business entity understand the customers grievances if any better.

As for the technological advancement, the budgeting provided for here should create the possibility of having social media managements systems in place or any other community platforms where engagement and interactions can be done is a proactive way.

If there is an advanced social business budget in place, then other elements can be addressed such as the shift of resources with the social business initiatives that have to this point been done internally, to using external assistance such as services and agencies that promote such facilities.

Chapter 6: Impacts Of Debts On Business Budgets

Synopsis

It may be rather surprising to note that there are some debts that are considered “healthy” debts within the frame of a business budget. These may include debts incurred during the course of setting up the business which are normally looked upon as investments but are none the less debt incurring costs.

Debts

In the effort to keep these debts from becoming the focal point of the revenue earning desired there are ways to limit its impact. When deciding to start a business, the individual should take into account all the different aspects that the business would have to focus on, and all the relevant tools it would need to do so effectively and efficiently.

Once there is a clear outline of such needs then sourcing for these without creating huge impacts on the actual budget available for the business would be a good start.

Looking into possibilities of acquiring used supporting materials and tools, cheaper yet effective ways of advertising, working out of a smaller and less fancy environment, keeping overhead to a minimal, looking into tax reliefs and rebates are just some of the actions that can be taken.

All these should be able to contribute positively to keeping the initial start up cost lower, thus providing a healthy cash flow that would allow the business entity to start off on a better footing.

If this is not possible based on the investments necessary to get the business going then other options need to be explored such as working the business entity to its optimum so that the investments will be justified and the debts incurred will not be considered a bad business tactic. Finding ways to maximize the business engine to produce the desired revenue at a much quicker pace will also eventually allow the debts to be cleared or brought to a minimum thus preventing it from eating into the profits made.

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Affiliate Marketing Strategies You Need To Know

Affiliate marketing is when you earn a commission by promoting and selling someone else's product. You find a product that aligns with your brand, then you promote it, and earn a commission for each sale that is made. Affiliate marketing is a great way to increase your revenues.

You're happy as you increase your revenue by earning a commission, the other company is happy because you created a sale for them, and the customer’s happy because they found the product they want. What's nice about affiliate marketing is that you invest neither time or money create a product to sell.

Many businesses and individuals have been taking advantage of affiliate marketing action way that they promote third-party products on their websites and found their entire income from this practice. Let’s look at the 2 main strategies of affiliate marketing:

#1 Become really familiar with the affiliate product(s) you were thinking about marketing. You must be confident in the product, and feel positive about the product(s) and company in order for you to offer your customers an opportunity to purchase it. If you don't like the product, then you should not be offering it to visitors to your site. Don't just grab the first product that comes along because you like the commission rate is paying. Not all products offered through affiliate marketing are worthy of her reputable website or blog promoting them. Make sure that the

product or products you choose will not do damage to your site, because of their inferior quality. That means you need to take the time to research products try products and get feedback on products before you decide that they will become part of your affiliate marketing strategy.

#2 Never tell a visitor to directly purchase an affiliate product. Just recommend a product based on your personal experience with that product, and what you have done with the product or how you used the product. If you haven’t used a product you shouldn’t be recommending it to others.

The best affiliate marketing is a honest affiliate marketing. When you're honest and you offer something of value, is going to be a win-win for you and your company, the customer, and the affiliate company. Success comes from honesty. When you are honest you build a strong customer base that keeps coming back to your website, and you also help to increase the strength of your branding.

How to Make a Killing from As an Affiliate for Amazon

Making a killing as an affiliate for Amazon is something Chris Guthrie has done well. Many have interviewed him and see what the secret to his success are, and others have taken what Chris has to say and applied it to their own affiliate marketing programs. Those that followed his lead have become very successful with what they do.

There are all kinds of affiliate marketing programs online that you can choose from, but one of the best is Amazon, because with Amazon you can choose to sell products that are directly associated to your niche. It’s easy to find products and then when you market these products and your visitor clicks through and lands on Amazon there is a very high likelihood that they will complete the purchase, because Amazon has worked hard to create trust in the marketplace, and they have been very successful at doing this.

Consumers need to have this kind of trust in order to complete a purchase. Especially true these days because there has been so much fraud online that surfers are becoming far more cautious when it comes to parting with their money.

Of course, it's not a lot to Amazon. You must ensure you place affiliate ads in the appropriate place to achieve the click through rate you need for them to land on Amazon’s site. Your blog or website needs to have relevant and interesting content that your visitor wants to read, and therefore they remain on your site and are far more likely to click on the links you provide.

The product you are selling needs to match the content you are providing. In other words you need to stay in the same niche. You can include text links within your content if they are relevant. It's a good idea to actually take the time to tell your visitors why you think this product is worth their money. Build confidence in what you have to say and what you have to offer. Along with this will come trust in your credibility because you're honest with your visitors. This will add to an increase click through rate and a better income stream for your affiliate marketing.

Affiliate marketing offers an exciting future for those who want to invest the time and energy to be successful. Think about it - having an ongoing income stream allows you the flexibility to create the lifestyle you've always wanted. So what are you waiting for?

Successfully Incorporate Affiliate Marketing on Your Blog

When it comes to incorporating affiliate marketing on your blog there are many opinions about the right way to do this. Some say you should incorporate more ads in the sidebar others say there should be more text links and product reviews, and still others say that it simply doesn't make sense and you can’t earn an income through affiliate marketing on your blog.

The truth is there are many ways to incorporate affiliate marketing into your blog successfully, and yes, you can make money by joining affiliate marketing and displaying it on your blog. Let's look at two ways you can successfully incorporate affiliate marketing on your blog.

#1 Affiliate marketing is all about first impressions - the tone for your visitors is set by their first impression. In fact, their first impression sets experience they will have on your entire blog in any transaction that might occur now or at another time. If the first impression you get of a blog is that ads are splattered everywhere what do you do?

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Identify Other Marketers in Your Niche or Industry

There are niche markets for everything under the sun so your idea for a new product or service falls into at least one of them. Think of the Internet market place as a grocery store. Imagine the aisles. There is an aisle for canned vegetables and on that aisle the different canned vegetables are categorized into asparagus, string beans, English peas, etc. If someone came up with a new variety of string beans and got it canned and to market, it would be stacked with the other canned varieties of string beans...not with the carrots and not with the cleaning supplies. It would be in its own niche. The developer of this new string bean would have sampled all of the other string beans on the market and figured out a way to make his different or better than what was being offered in the market place.

In the Internet market place, there are 'aisles' (niches) for all kinds of products and services. If you have an idea for accounting software, you need to look on the software aisle and find accounting software products. You need to know what is being offered and by whom. You need to identify your major marketing competitors. See what they are offering and find a way that you can do it better, cheaper, faster or more efficiently.

Once you identify your main marketing competitors, you can find out everything you need to know about them by searching the Internet. It isn't called 'the information super highway' for nothing. See what the competition is offering and find a way to do it better.

See how they are marketing their products and find a way to market yours better. See what they are doing right... see what they are doing wrong and make use of that knowledge.

Approaching Potential Partners via Email

After you have identified your prospective joint venture partners, the next thing to do is to contact them. Many times only email contact information is given on the websites of your potential joint venture partners. Remembering that they most likely get hundreds of emails every day, you will need to construct your email message in a way that will get their attention and hold it.

This is not the place to take a shortcut. Have your prospective joint venture partners' website open on your browser as you construct your email to them. Your email can start with something like;

"Hello. This is your name with your company name. I am looking at your website right now and I am very impressed with what I see. Our businesses complement one another and I believe that my customers would be very interested in your product. Your customers would be interested in our product as well. Would you consider a joint venture to create a special offer for your customers as well as mine?" Go on to say that you are willing to offer a 60% commission on sales of your product to their customers.

You need to make it very clear that your object is to create a win-win situation and that they will win more than you will win. You need to offer to send them a free copy of your product for them to evaluate and suggest that you talk via telephone. Be sure to give your own contact information and make it a prominent display in the email.

It is important that you understand the business model of your prospective joint venture partner so that you construct your proposal in a way that will be most appealing to his specific way of doing business.

Approaching Potential Partners via Phone

After you have identified your potential joint venture partners by doing Google key word searches, searches of e-zine directories and business directories, the next thing you do is visit the websites of your best prospects. On these websites you will find contact information. Sometimes you will find only email addresses but sometimes you will find phone numbers. If you have both, choose the phone number contact information first.

A personal contact has a better chance of success than an email contact and it's a lot faster. With an email contact you must wait for the recipient to wade through all of the emails he receives each day and get around to responding to yours.

Make yourself very familiar with the company you are contacting about partnering with. When you make the call have their website open on your browser and be ready to discuss any aspect of the business. You might begin your telephone conversation by saying something like:

"Hello. This is your name with your company name. I am looking at your website right this minute and I am really impressed with what I see. I believe that my customers would be very interested in (name a specific product) that you sell.

Your customers would also be interested in our (name the product you sell). They certainly do complement each other. Would you be interested in teaming up and making a special offer to your customers?"

Don't just keep talking here. Give the person you are talking to time to respond to your question. If he or she responds in a positive way, begin to make it clear that you are interested in creating a win-win situation and that you are willing to let them win more than you will win...such as offering a 60% commission on sales of your product to their list.

Approaching Potential Partners via Chat Program

Chat is big on the Internet. Everybody does chat in some form. It is an extremely useful tool when approaching potential joint venture partners. Much information can be exchanged in a very short period of time and time (precious time) does matter to busy Internet Marketers. Anything that will save time is a valuable tool and chat programs qualify.

There are, of course, many different chat programs to choose from and depending upon the joint venture partners you have or want to have, you many need more than one chat program on your computer. The Skype program is one of the very best especially for international chats and phone calls. You can call other Skype users free of charge and call those who are not Skype users at a very reasonable rate...about two cents per minute for calls within the United States and sometimes calls to other Countries are even free on weekends or during special promotions.

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WHEN, HOW AND WHERE TO PROMOTE YOUR CONTENT ON SOCIAL MEDIA

The process requires so much, coming up with ideas, drafting concepts, editing to perfection, designing the visuals, and publishing, promoting and measuring success.

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing or, at the very least, a well-crafted article explaining tilings to you.

When should I promote my content on social media?

It’s an honest question that opens the door to a vast number of answers.

There’s the really technical side, where I advise you to publish on Saturdays at noon on Face-book. But I think we, as marketers, have a tendency to get so bogged down about specifics that we miss the big picture. (Like the fact that if everyone published at the same time, social media would feel incredibly boring.)

So, instead, I’m going to take a more high-level view when approaching the topic of when.

The same day you hit “publish."

This one’s pretty obvious. You want to start promoting your new content right away. As soon as you release a piece of content, start sharing it on your social media channels.

Promote again the day after.

Don’t be afraid to share your content on social media more than once. It seems like people get hung up on only sharing it one time. Go ahead and share it again the next day, as it’s unlikely that all of your readers, or even the majority, saw it the first time

Share the content once more a week later.

At a minimum, you want to share a third time, one week later. Stop worrying about oversharing, especially at this level. It’s unlikely that your audience will even notice.

Push the limits with multiple shares.

I want to make sure you understand that these recommendations are only a minimum. You can do so much more when you invest in sharing multiple times.

Embrace visuals.

Photos on Face-book generate 53 percent more likes. YouTube gets over 4 million views a day. lnstagrani passed Twitter for daily active users.

People love visuals.

Want to really succeed with promotion on social media? Find new and creative ways to use visuals to complement your content.

Test different headlines.

A powerful headline can mean the difference between thousands of people clicking your post and it going completely unnoticed. Test different headlines every time you share the content.

Not only will it give you some insight into the types of headlines that work, it’ll keep things fresh for your audience. It’s hard for your audience to get bored with your sharing when it’s a bit different every time.

Customize the message for each platform.

If you’re not customizing your message for each social media channel, you’re doing it wrong. Each channel has nuances that make it unique.

You must understand these differences and respect them to truly make an impact.

Share with your network.

Never forget to share the content directly with your audience. If you do nothing else, do this. Post your content on each social channel you have an active presence on.

Participate in groups.

Networks such as Linkedln, Face-book and Google+ have niche communities and groups. If you actively participate in discussions, don’t hesitate to share your content here.

Just make sure to always respect the community guidelines. Add to the conversation -- don’t just spam your link.

Leverage your profile.

If you have a special piece of content that you’d like to promote, leverage your profile. Some ideas for promoting content tliis way include.

Portfolio links on Linkedln

Cover photo on Face-book

Link in your bio on Twitter You worked hard on your content, so don’t be afraid to share it! Far from being seen as overly-promotional, your audience will appreciate the obvious pride you’ve put into your work.

These strategies should give you a much better understanding of the when, how and where of social media promotion.

MASTERING LINKED IN

Linkedln enters into every conversation I have about personal branding.

It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes Linkedln.

There has never been a more powerful business networking tool than Linkedln. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people, sharing content, and creating and building business relationships.

If you’re a Linkedln slacker, that is, you have a presence, but are not active on the network; the following facts may give you the nudge you need:

Linkedln has more than 350 million users from 200+ countries.

B2B marketers rate Linkedln the top social media for delivering B2B content and most effective for generating leads.

40% of Linkedln members check in daily.

Even if you enjoy other social media more, 1 want you to understand Linkedln must be a part of your media mix. To help you make the most of Linkedln, Pm going to walk you through best practices for developing your personal brand with the many opportunities the network offers.

You need to rock your profile

You’ll shoot yourself in the foot if you rush through the process of creating a profile. More so than on other social media, your profile will be visited and read.

Because the personal brand is so central to the Linkedln environment, you’re given a big and flexible canvas on which to paint a picture of yourself. Put some effort, thought and creativity into rocking your public profile top to bottom.

A professional headline - just below your name you’re given up to 120 characters to populate your “headline" field. Consider beginning with a tagline to make a first impression. Next, enter a healthy dose of keywords describing yourself and your areas of expertise. You want to be found via relevant searches. Try to showcase your strengths without being pretentious.

Photo - your profile is 1IX more likely to be viewed if if includes a photo. Your photo should be a high quality headshot Look into the lens to make eye contact and smile. Weirdness and creativity' will not serve you well here.