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Clickbank Diet Plans Pack Resale Rights Ebook

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Chapter 9: Detox Your Body And Build Your Immune System With Diet, Herbs, And Supplements

A Natural Process Your Body Goes Through

Detoxing is a natural process your body goes through that gets rid of debris known as toxins. Under normal conditions our bodies are designed to eliminate these toxins through the liver, kidneys, lymphatic system, skin etc.

There Are Many Reasons Why Detoxing Is So Important

In this day and age there is the problem of our chemical environment due to pollutants in our air and water supply. Plus there is the fact that the majority of our food is grown with pesticides in an effort to reduce insect and bacterial infestation, in order to produce a higher yield. One only needs to go down any grocery aisle and read labels to realize just how many dyes and preservatives we eat on a daily basis.

Take A Step Back In Time

If you were to take a step back in time (even only 30 to 40 years), you would realize how differently we ate back then. If you didn't grow your own organic food, you would probably have gone to your butcher on a daily basis and purchased fresh, hormone-free meat, and then you would have gone to the market to purchase fresh, organic produce.

The word "organic" was probably not something you would have associated with food back then. You would have associated the word with probably a class in biology.

Today We Are Severely Lacking In Nutrients

The very air we breathe constantly is somewhat polluted. We drink high fructose drinks, we eat lots of canned goods, and we consume an incredible amount of sodium. I'm not saying never to eat this way, because we all like to indulge now and again, but if you eat a normal American diet high in salt, sugar, and preservatives, and canned goods, then you may be doing a disservice to yourself. You may feel full, but be severely lacking in nutrients.

There Are Various Things You Can Do To Undo Toxicity

It's nearly impossible to be completely free of all pollutants in our environment but anything you can do to relieve your body of toxic build up and undernourishment should be beneficial to your health.

Hot Baths Or Sauna

Liver and kidney cleanses are great, but if you are not inclined to do these, then there are other solutions... such as taking a hot bath for a half hour, or sweating out toxins in a sauna.

Cleanses

If you do feel led to do these cleanses, then make sure you have eaten well and have drunk as many as 8 glasses of water, so your blood sugar does not drop and that you stay well hydrated during the process. Not only do you lose toxins this way, but you also lose water, salt, and potassium - which can make you feel light headed.

Herbal Teas

There are some great herbal teas that you can drink on a regular basis that also gently cleanse the body, hydrate you, have antioxidant properties, and help flush out toxins. It is a warm and refreshing way to relax and do the body good.

Juicing Fruits And Vegetables

Juicing fruits and vegetables is a fantastic way of getting more nutrients in the body because you are maintaining the integrity of the nutrients. If you are putting vegetables in a pot to boil, then you will have nutrient loss. This is called bleaching and all the goodness goes into the water. If you over cook food and then throw out the water, then your nutrients just went down the drain, and you are ingesting the remaining bleached husk.

Raw or juiced is the way to go!

It Is Advisable To Take Supplements That Bolster Your Immune System Because we have nutrient deficient soil it is advisable to take supplements that bolster your immune system such as Q-10, and Vitamins A, D, E, C and B vitamins. Trace minerals and electrolytes are necessary to keep our systems in shape. Avoid sport drinks that are high in sugar but instead get good quality electrolytes from a health food store. If nothing else, then at least get a good multivitamin to take every day.

Chapter 10: Headaches? Tired? Herbal Detox Today!

The “Dis-Ease” Short List

Are you overweight or tired all the time? Do you have headaches, other aches and pains, frequent colds and flu, constipation or digestive problems, high blood pressure, PMS, allergies or sensitivities? Do you often drink too much alcohol, drink caffeinated beverages, smoke cigarettes, use over-the-counter or recreational drugs, or eat fast, fried, or refined foods?

Detox To The Rescue

Our bodies have a natural in-built detox system (made up of the digestive tract, the urinary system, and the liver) that helps to process all the chemicals modern life throws at it. These chemicals are called "toxins" - they are basically poisons that have harmful effects on your body. It's not just alcohol and tobacco that are loaded with toxins; pesticides and food additives, caffeine and pollution all play their part, too.

Healthy Business, Healthy Life MRR Ebook

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Optimizing Performance, Health and Productivity

Now you have optimized your work/life balance and put systems and parameters in place to define your work hours, you should right away find that you have a lot more time and a lot more energy for working. You should be less stressed, a little less bipolar and a lot less tired.

This is the framework that will now allow you to build a truly healthy and optimal lifestyle. What you need to recognize is that your performance at work and your general health are intimately tied together. The happier and healthier you are during your time off, the better you will perform when you are working. The better you work, the more time you will have to focus on your own health.

And it all starts with sleep...

Optimizing Sleep

By employing a little strict discipline, you will find that you less often allow your work life to ruin your sleep. This is crucial because your output will be significantly neutered if you don't.

At the same time, you also need to make sure that you are doing everything else in your power to make sure your sleep is the best it can be.

For starters, this means going to bed at the same time every night and aiming to get a full 8 hours sleep. Again, this is sacred and it will make all the difference to every other aspect of your life. Going to bed at a strict time is what will help you set your internal rhythms, while waking up at the same time will prevent sleep inertia (and likewise prevent you from sleeping through your working morning).

Make sure that your room is pitch dark and that light is kept to an absolute minimum. Tape over the LEDs in the room and use heavy curtains to block out sunlight. Remember, you want to avoid 'blue light' so don't look at your phone or computer past 8pm. Caffeine should also be avoided after 4pm and note that alcohol can ruin the restorative nature of your rest.

A warm shower just before bed can also make a big difference to your sleep, as can stretching and perhaps practicing a little quiet meditation (meditation is also a great tool for encouraging mental discipline so that you aren't thinking about work). Make sure you get plenty of exercise and fresh air during the day too, so that you will be more tired when it comes to the evening.

Finally, nutrition is also critical for healthy sleep and specifically you need to be consuming enough vitamin D, magnesium, zinc and tryptophan to really maximize your deep sleep.

Exercise

Exercise is also a very important tool for the self-employed. Remember, working from home means you have no commute which means less exercise. At the same time, that means you have at least an hour you can commit to going to the gym in the morning and this will also help to boost your brain power.

Exercise triggers the release of BDNF - brain derived neurotrophic factor -which in turn increases learning, plasticity and attention. It also helps you get more blood to your brain and improves your mood and focus. All these things are great tools for boosting your performance and for combating health complaints.

Particularly important as well is stretching. Stretching also boosts IQ and at the same time it can prevent the mobility issues that come from working at a computer. Yoga is a particularly good practice but you can benefit simply from doing some stretches on a mat prior to lifting weights or doing CV.

Now you might have a desire to look like Arnold Schwarzenegger in which case, you need an entirely different book. But for the purposes of optimal productivity and health, you don't need to go mad in the gym. In fact, it's better that you don't. Instead, focus on exercise that will be enjoyable and that you'll be likely to stick to. Your whole aim here is to move regularly and to apply a little bit of positive stress (eustress) to your body to wake it up and strengthen it. Bodyweight training is particularly good for this, as is running.

Ultimately, remember that it's better to have a very easy training regime that you actually stick to, than an intense one that you never do...

And in this vein, it's also pertinent to find a gym that is near to you, or to set up your own home gym. If the gym is 10 miles away and requires driving, then it will eat into your day and your available energy levels.

Nutrition

This is the most important point of all: getting your nutrition right.

Again, our goal here is not to turn you into Superman or to give you gigantic pecs. Instead, the objective is to make you generally healthy, happy and able to work well. Avoiding obesity is part of that, so you do want to cut down on your carbs. Likewise, you want to avoid carbs and sugars because they can make you tired after your blood sugar has spiked.

Instead, focus on filling up with complex carbs, fats and proteins and don't overeat. Working from home means you can eat smaller snacks instead of big meals and this is also advisable.

The most important thing to remember of all though, is that your diet should be nutrient dense. This means that you should focus on getting lots of fruits, lots of vegetables, lots of meats and more. The benefits that zinc, potassium, sodium, vitamin C, B complex vitamins, lutein, calcium, l-tyrosine, l-carnitine, vitamin D, iron, omega 3 fatty acid, CoQ10, MCT oils and more have on your body cannot possibly be overstated. If you are getting your RDA of all these things, you will sleep better, feel happier, be thinner, think faster, be stronger... and the effects are more profound than any 'nootropic' or 'health supplement'. The best way to do this is just to eat lots of berries, fish, fruits, leafy greens, meats, organ meats and more. Don't cut anything out your diet and do everything you can to give your body a varied and comprehensive selection of nutrients.

Systemize Your Business PLR Ebook

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Outsourcing As a Way of Systemizing Your Business

Unless you have unlimited funds, chances are you cannot hire a number of full-time employees to handle many of your essential functions. One great way for a small Internet business to have all the efficiency of a larger corporation is to outsource functions when and as necessary. There are several important advantages to this approach, especially when money is tight:

There is a good chance you will pay only a fraction of what it would cost to keep someone on the payroll, plus you don’t have to worry about benefits.

One flat fee per month is much easier to budget and is likely to provide you with all the services you need for any given area, such as Tech Support or Accounting.

You don’t have to buy software, computers, or other office equipment; your outsourcing partners will already have those in place.

Finding services that you can outsource various functions to is not as hard as you may think. Here are some examples of where to look for professionals who will do the work at excellent rates:

Check with your local business association. Freelancers who keep accounting books or handle computer maintenance for small businesses often belong to associations of this type.

Peruse the local telephone directory and other locally printed matter. Freelancers often advertise in these venues, making it easy to find local support.

Spend time checking out freelancing boards online. There are a number of sites that are set up to allow freelancers with expertise in a given area to connect with clients who need their services. Some of the boards have a broad structure that will allow you to look for several different types of services at one site. Check out both the specialized boards as well as those with a wider range of freelancing professionals posting in different categories.

You may be surprised at the range of functions you can effectively outsource. For example, you can outsource:

Composition of ad copy and sales collateral. There are a number of freelance writers with a business background that can easily come up with text for ads and electronic brochures, introductory emails, and even create letter templates that you can use in your business.

Accounting. Freelancers can take on the task of managing your books, including calculating the amount of taxes you owe on monthly revenues and making sure your vendors are paid on time.

Customer Support - There are freelance services that will conduct customer satisfaction surveys, handle inbound customer concerns, and also provide basic information about your product line to interested parties. Some of these services even offer support 24/7, which may be important if you are going for an international clientele.

Marketing campaigns. Freelancers who specialize in marketing can get to know what you do, where you want to take the company, and help you determine what markets to target and create a marketing campaign that is sure to get you the right kind of attention.

Systems Support and Troubleshooting. When your autoresponder quits working or your online credit card payment program is not functioning properly, you need help now rather than later. A local service that manages computer systems for small businesses may be just what you need. Most will charge a flat fee per month that will cover most routine problems, as well as provide a schedule for any issue that is not covered under the agreement.

Outsourcing will help you make the best of limited resources as you position the company to become profitable. However, there is no rule that says you have to pull those functions in house once the online business is doing well. If you are happy with the way your freelancers work and you have established a solid working relationship with them, continue to outsource those functions. You can always use the extra money for other purposes, such as growing your company.

Growing Your Systemized Business

With your online business properly structured and people in place to handle each of the essential functions, the time has come to begin growing your business. The best part is that since you now have a well structured operation in place, you have the luxury of using your skills to grow the business in whatever area that you have expertise.

This is the point where most people attempt to begin their online businesses. The general thought is that if you have expertise in a given area, that is enough. As we’ve already seen by taking a look at the many functions that go into creating and running any business, talents in one area are not enough.

However, you are at a distinct advantage here. Unlike others who quickly get in over their heads and scramble around trying to master a dozen different tasks at one time, you have a system in place that frees you from having to deal with every little thing personally. Instead, you can concentrate your efforts on using your talents while also interacting with the member of your team to move the business forward.

While there are a number of ways to approach the task of growing your business, here are some ideas on how to implement this process:

Get the word out

The bottom line is that if consumers don’t know you exist, there is no chance they will ever buy one thing from you. You have to make some noise, be seen, and get in front of people if you want to make any money at all.

If you don’t have a web presence, get one immediately. You want a site that is easy to navigate, is not cluttered with all sorts of worthless text or images, and offers visitors a chance to buy something on each page, usually with an icon that is easily visible at all times. Even if your business is based on being an affiliate and selling someone else’s products, you need a place for customers to go and get to now you. That “buy now” link can always redirect them to the affiliate site where they can make the purchase.

Customer Loyalty Give Away Rights Ebook

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Chapter 4: Supply Products Of Worth To Fulfill A Need

Synopsis

The key to identifying and creating products that are likely to be well received by potential customers lie within the successful understanding of the needs both on the conscious and subconscious levels. As most people are unaware of what their needs and wants really are, the best designed advertising tools can be used to trigger the desire for a particular product or service.

Supply

As potential business entities, it is the primary function to accurately identify and nurture such needs in the potential customer. Taking the time and effort to research products that are worth the customer’s attention will eventually garner the desired results of encouraging purchases.

It would be prudent to never underestimate or disregard any customer sentiments as this will eventually cause the customer to look elsewhere for their needs.

Once the relevant data is gathered, the company should focus on searching and presenting products that would be viable and interesting to the potential customer base.

When such products are identified as suitable according to the research done, the customer should then be effectively encouraged to make the effort to commit to purchasing the said product.

These product should at all times be of a certain high quality as this important factor is often the deciding point on the customer’s behalf between staying loyal and buying randomly.

Another important consideration should be to constantly provide the customer with updated and better versions of the product or service as in keeping with the current times and requirements that may arise.

Innovatively evolving product are usually well received and eventually anticipated. Besides feeling valued on the part of the customer because of the willingness of the company to provide new products often, the customer will also be happier to introduce the said items to others.

Chapter 5: Make Sure Your Customer Service Is Exceptional

Synopsis

Most businesses today offer very similar products or services, thus the few ways and individual can ensure an edge over his or her competitors is to strive to provide exceptional customer service.

Customer Care

Product today don’t really vary too much in terms of functions and price ranges, thus by taking the trouble to provide good customer services the potential customer can be persuaded to consider making repeat purchases.

Below are just some recommendations one can follow in the quest to provide exceptional customer services:

As most initial enquiries are done over the phone, making it a habit to return or respond to all phone communications is very important and definitely advisable. Doing so in a prompt manner is also another way of making the customer feel important.

Providing a follow up service or enquiry into the satisfaction of the product or service help both parties gain vital information and builds a relationship of trust and commitment. This also allows the individual an insight to the expectations of the customer.

Being committed enough to go the extra “mile” is another very important and positive feature in practice. Customers are often put off by this clearly diminishing quality and when extended, the customer will definitely be adequately impressed.

Taking the customer’s concerns seriously and implementing the necessary steps to address these concerns is also another beneficial trait of exceptional customer service. This not only relieves the customers concerns but also establishes the company’s commitment to the customer satisfaction guarantee.

Though sometimes very difficult indeed, there is a very important need to stay focused and view the problem from the customer’s perspective. When confronted with a problem a customer can more often than not make unrealistic claims and remarks, thus having a calm demeanor would help to defuse any potentially unpleasant situation.

Chapter 6: Everyone In The Organization Must Be Trained To Reflect Your Vision

Synopsis

To work effectively and for one common goal within the company it is very important for all involved to share the same vision. This vision should be clearly defined so that all involved understand the direction in which the company envisions for its product or service, as this makes it easier for all to reach the clearly defined goals reflected through the unified vision.

Possibilities

Having a leadership role or any role within the workings of the company where the vision is clearly outlined and accepted allows for the creation of a set of successful and effective action plan, belief system, values and goals ratio.

Having a clearly defined and powerful vision for the company and ensuring it is completely followed and reflected by all, helps to encourage everyone to incorporate the said vision into their everyday work life to produce the desired positive results.

These visions should be well thought out and appealing to further cultivate the feeling of comradeship and oneness in belonging to something bigger and better than one’s own self. It is also what helps to drive everyone to reach their best potential achievements because of the excitement it generates.

When visions are clearly defined by the organization’s direction and purpose it should help to inspire loyalty and caring attitudes, which will be displayed and reflected in the unique strengths, that brings about the positive attributes of enthusiasm, belief and commitment of the excited employees.
Wrapping Up

Visions for the company can help each individual to challenge themselves to reach higher and previously unthought-of goals. Through the formation of appropriate visions for the company it is also hoped that those involved will feel a sense of importance and appreciation and thus continue to strive to do their best both for the company and for themselves.

Internet Marketing Empire MRR Ebook

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Chapter 8: Ensuring Viral Marketing for Your Business

Summary

When you achieve popularity through viral marketing, there is nothing else that you would want. You reach the stage of nirvana, where people are pushing your business of their own voluntary will.

Ensuring Viral Marketing for Your Business

Viral marketing is something that almost all Internet marketers hanker for. This is when people begin recommending their products to their friends. Now, think about it - even if you don't want to buy a particular product, wouldn't you give it a more serious consideration if a friend raved to you about it? This is what happens when you virally market your product. You get people to speak about your products and that increases its prospects manifold.

So, what are the ways in which you can ensure that? The truth is that if you use all of the methods mentioned in this book, you can get an amazing degree of viral marketing, whether it is article marketing or blogging or video marketing or social networking or any other method. You are becoming popular and bowling people over by the quality and freshness of your product. Naturally, those people are going to speak to other people about your product and it is going to become popular.

Somewhere before in this eBook we mentioned how important it is to retain your past clients. One of the reasons why you should do it is because they become your viral marketing mouthpiece. These are the people who have liked your product or service and these are the people who will want to give something back to you because you have pleased them with your business. They will not mind recommending you to their friends and associates and because of the open nature of the Internet, when they comment positively about you on a blog or forum or a social networking site, many other people are going to read it and they will want to check out your stuff too.

If you are active on these sites yourself, you could use these reviews to your advantage. These could be great testimonials for your sales pages and probably they could also be used as quotes in the press releases you write.

Big businesses have no dearth of such positive comments. Even though they do get their share of flak, they know how to highlight their positives and correct their negatives. Since no one and nothing is perfect, this is the way you can move toward achieving that big success you are aiming for.

Chapter 9: Gaining Omnipresence through PPC Advertising

Summary

Apart from helping you make good money, PPC advertising can help you achieve huge visibility on the Internet and bring in a lot of profit. Most online businesses that have achieved success have done it through PPC.

Gaining Omnipresence through PPC Advertising

Very simply described, PPC advertising is when you put up an advertisement of your website somewhere on the Internet and then pay the host according to the number of clicks you get. PPC stands for Pay Per Click, if you haven't figured it out already.

So, who helps you with PPC? That is the best part actually - the very search engines that rank your websites, something that influences your websites' popularities to such a great extent, can help you with PPC. Through PPC, they ensure that your website is always displayed on a search engine result page when someone searches with a keyword that pertains to your website. All search engines, including Google, MSN and Yahoo! have this provision.

Have you checked out any Google results lately? If you haven't, go ahead and do that now. Type in any keyword that you are looking on information for, like 'adventure vacations in Bali', for example. You will see a lot of results, but look attentively at the results on top and on the right side of the page. These are the paid results. Or, you could call them the PPC results.

These results aren't displayed because these websites rank well. They are displayed just because the webmasters will pay Google according to the number of clicks that visitors will make on these websites.

The other results are known as organic results. These are results that appear because of the optimization, such as keyword optimization, that has been done on their pages.

There is understandably a lot of consternation about using PPC in this manner. But it really helps. If you are just starting out with your expansion, you won't mind the extra money you pay to get your results listed here. In return, you are getting traffic. Because of this traffic, your website will begin ranking organically as well and that's when you stop this kind of PPC.

PPC is also present in emails. Check your inbox now and open any mail. You will see some advertisements on the page. These are PPC advertisements. The concept works the same way as with the search engine results.

And who can ignore the guru of all, Google AdWords? This service allows people to buy such ad spaces on websites all over the Internet. Wherever you see Google Ads, note that they are paid ads.

The thing that you have to remember is that PPC is everywhere, and it can take you everywhere. When you are looking for vigorous expansion, you simply have to use this.

Chapter 10: Making Sure You Last on the Internet

Summary

Durability is one of the most important things when you are using the Internet as your business arena.

Making Sure You Last on the Internet

As time passes, you will try to diversify and go on to things that seem better to you. At that time, your existing policies might dwindle. You might not work on your existing strategies anymore. Resultantly, the business already in your hand might start taking a setback. But this is exactly what we spoke about earlier - you don't have to let this happen. Even as you are planning new things, you have to make sure your current things last.

Your visibility helps. If you have made yourself popular already, you can be sure of a long run for yourself. If you keep the links active still, you will be in demand.

But you have to make sure you keep updating stuff too. Don't just vanish from your blogs or from the article directories or from the social networking scene. Keep posting content there. Keep replying to comments.

CMS Mastery Give Away Rights Ebook

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Chapter 5: CMS And Social Branding

Synopsis

Social branding is something that should be looked into with a little knowledge and using the CMS will allow this knowledge to serve as a guild to what the individual expects to get out on the information learnt in order to facilitate an optimally run website.

Branding

Social branding is an important ingredient that is necessary for the success of the item being promoted anywhere more so in the vast arena of the internet marketing platform.

Developing the brand in which the masses will willingly support is the idea behind creating a competent social branding campaign and using the various CMS element to help make this more a manageable exercise should be considered.

The system will be able to better manage the working of the site to cater to any developments, goals, services, product launches, promotional data and any other connective information that the site generates.

It is important to have a CMS in place to ensure the webhost does not lose control of the views and intended desires of the site. Providing a certain level of culture transparency and innovation for the information featured in an easy and manageable way the CMS is a tool that should not be missed out upon.

Upon accessing platforms such customer intelligence and analysis the CMS will the assist the individual to include or tweak the information learnt to make the necessary changes to the webpage with as little complications as possible.

This can prove its merits to the individual on various levels as the ever evolving amount of information can be quite confusing to tackle and reevaluate the web page if the assisting tools to do so are not user friendly, thus the needs for a tool like CMS. Developing and redeveloping strategies for the optimization of the website can only be done and made easier with the assistance of CMS.

Chapter 6: Integrating Analytics

Synopsis

The use of any tool such as various software applications that can assist in providing the means to improve on the content material of the management of any site and its ideally ever evolving site should be carefully considered for its contributing merits. This is more so when the said information needs to be constantly analyzed for its benefiting features.

The Info

These applications are usually up and running on demand and the data garnered is passed from the website into the data collection platform through the JavaScript.

This data is then processed and calculated for the key metric values where further reports are churned out on how the site is performing. However this can prove to be a problem as the analytics and CMS work on a one-way communication level which would need further connective assistance to ensure the information is managed and applied in a useful and accessible way.

The following are some points to consider in relation to integrated analytics:

Using this method the web content management can be done in a quick and efficiently systematic fashion where the metrics driven changes are made to the website on demand.

This is safe and informatively done as the information gained is from actual user reactions and perceptions of what is being viewed on the website.

This then can effectively improve the website performance and ROI, through the viewer’s actions which eventually dictate the overall experience thus creating the conversion rates and generating the desired effects for success.

An accepted fact that makes the website more attractive lies in the content that drives the website usage to be optimized by visitors. Viewers will be keen to access the website for its informative value. The integration analytics and greatly assist in the content management through the continual data driven refinements.

Chapter 7: Integrating E-mails

Synopsis

Using the many features of the CMS to further improve on the website’s content is the benefits to having such an assisting tool. Designing the emails to cater to the needs of the prospects to the site can also be a tool that is managed to some level with the information gained from the CMS.

Mailing

Integration of emails as a marketing tool will provide the platform for better managements of the email campaigns within the CMS element and trigger emails that are based on promising value based on the actions derived from the site.

When the emails are designed to address the requirements of the prospects in its content value material, the impression made on the recipient of the email is an important factor to consider as it will either encourage more interaction or a total disconnect from the site.

Therefore using the information from the CMS the emails should be designed and sent out in a timely fashion in order to derive the best results possible to keep the website relevant and traffic driven.

In addition to addressing any information acquired through the various complimenting platforms and sending them out or using them to make the necessary adjustments to the website to make it more competitive, the emails can also be used to inform the prospects or visitors to the site of any impending or new developments that will be or have taken place.

Poems That Inspire The Soul MRR Ebook

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The Guy in the Glass by Dale Wimbrow

When you get what you want in your struggle for self And the world makes you king for a day Just go to the mirror and look at yourself And see what that man has to say.

For it isn't your Father or Mother or wife Whose judgment upon you must pass.

The fellow whose verdict counts most in your life Is the one staring back from the glass.

Some people may call you a straight shooting chum And call you a wonderful guy, but the man in the glass says you're only a bum If you can't look him straight in the eye.

He's the fellow to please, never mind all the rest For he's with you clear to the end,

And you have passed your most dangerous test If the man in the glass is your friend.

You may face the whole world down the pathway of life And get pats on the back when you pass,

But your final reward will be heartache and strife If you've cheated the man in the glass.

The Challenge by Jim Rohn

Let others lead small lives,

But not you.

Let others argue over small things, But not you.

Let others cry over small hurts,

But not you.

Let others leave their future In someone else's hands,

But not you.

My Wage by Jessie B. Rittenhouse

I bargained with life for a penny, And life would pay no more, However I begged at evening When I counted my scanty store;

For life is a just employer,

He gives you what you ask,

But once you have set the wages, Why, you must bear the task.

I worked for a menial's hire,

Only to learn dismayed,

That any wage I had asked of life,

Life would have paid.

Watch By Frank Outlaw

Watch your thoughts, for they become words. Watch your words, for they become actions.

Watch your actions, for they become habits.

Watch your habits, for they become character. Watch your character, for it becomes your destiny.

Equipment By Edgar A. Guest

Figure it out for yourself, my lad,

You've all that the greatest of men have had,

Two arms, two hands, two legs, two eyes And a brain to use if you would be wise.

With this equipment they all began,

So start for the top and say, "I can."

Look them over, the wise and great They take their food from a common plate,

And similar knives and forks they use,

With similar laces they tie their shoes.

The world considers them brave and smart,

But you've all they had when they made their start.

You can triumph and come to skill,

You can be great if you only will.

You're well equipped for what fight you choose,

You have legs and arms and a brain to use,

And the man who has risen great deeds to do Began his life with no more than you.

You are the handicap you must face,

You are the one who must choose your place,

You must say where you want to go,

How much you will study the truth to know.

God has equipped you for life, but He Lets you decide what you want to be.

Courage must come from the soul within,

The man must furnish the will to win.

So figure it out for yourself, my lad.

You were born with all that the great have had,

With your equipment they all began,

Get hold of yourself and say: "I can."

Don't Dwell Author Unknown

Don't dwell on what might have been or the chances you have missed.

Or the lonely nights that lie between the last time lovers kissed.

Don't grasp too hard the memory of the things that never came.

The door that did not open or the wind that killed the flame. There is still time enough to live...And time enough to try again.

Be Happy.

Our Deepest Fear By Marianne Williamson

Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness That most frightens us.

We ask ourselves

Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?

You are a child of God.

Your playing small Does not serve the world.

There's nothing enlightened about shrinking So that other people won't feel insecure around you.

We are all meant to shine,

As children do.

We were born to make manifest The glory of God that is within us.

It's not just in some of us;

It's in everyone.

And as we let our own light shine,

We unconsciously give other people permission to do the same.

As we're liberated from our own fear,

Our presence automatically liberates others.

The Invitation By Oriah Mountain Dreamer

It doesn't interest me what you do for a living.

I want to know what you ache for,

And if you dare to dream of meeting Your heart's longing.

It doesn't interest me how old you are.

I want to know if you will risk looking like a fool For love, for your dream,

For the adventure of being alive.

It doesn't interest me what planets are squaring your moon. I want to know if you have touched the center of your own sorrow,

If you have been opened by life's betrayals,

Or have become shriveled and closed from fear of further pain.

I want to know if you can sit with pain,

Mine or your own,

Without moving

To hide it or fade it or fix it.

I want to know if you can be with joy,

Mine or your own,

If you can dance with wildness

and let the ecstasy fill you to the tips of your fingers and toes

Without cautioning us to be careful, be realistic, or to remember the limitations of being human.

It doesn't interest me if the story you are telling me is true.

I want to know if you can disappoint another to be true to yourself,

If you can bear the accusation of betrayal and not betray your own soul.

I want to know if you can be faithless and therefore be trustworthy.

I want to know if you can see beauty Even when it is not pretty every day,

And if you can source your life From its presence.

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Once you've put all this time and effort into growing your list of Linkedln connections, you might then start to think about how you can use them to market your business, your website or your blog.

This is where 'influencer marketing' comes in - a relatively new term in the world of internet marketing but also one of the most powerful and important strategies that you have available to you. Essentially, influencer marketing straddles the line between conventional marketing and networking and combines them in a truly powerful way. What's more, it can save you countless hours when it comes to promoting yourself and getting ahead on the web. As it happens, Linkedln is actually perfectly influencer marketing and is perhaps the optimal tool for doing it effectively.

What is Influencer Marketing?

So how does this idea work? Basically, influencer marketing means that you're going to stop trying to reach as wide an audience as possible with your marketing and instead you're going to focus on the quality of the audience you market to. This might mean focusing on one individual and getting them to retweet or promote something you have to say.

So if you were to take conventional marketing on Twitter, you might spend countless hours trying to build your number of followers and then trying to create new content that would help increase your engagement. Over countless hundreds of hours spread over months or years, you would build enough of a following to become an influencer in your niche and to start getting more business each time you post.

With influencer marketing though, you would skip this step. Instead, you would focus on creating a relationship with someone who already had a huge amount of influence. Let's take Richard Branson for instance. If you could somehow reach Richard Branson and get him to Tweet about your product (and to include your username) you would likely get thousands of new follower's overnight and gigantic sales for your book or your services. In other words, you could leapfrog all of the competition by going directly to a key influencer who has the ears and hearts of your audience. This way, one single retweet, guest post or shootout could be an order of magnitude more effective than hundreds or even thousands would regularly be.

How to Reach the Big Influencers

Problem is, Richard Branson probably doesn't want to shout out to you on social media and in fact you probably have no means of contacting him...

This is where that 'degrees of separation' thing comes in again. You see, if you could find someone who knew someone, who knew someone, who knew Richard Branson, then you would be connected by 3 degrees of separation. And anyone who is connected to you by that many people, will then show you your connection to them. In other words, you would be able to go onto Linkedln and you would be able to see the two people who you need to go through to get to Richard Branson.

What's more, if you're connected to someone by three degrees, then you will be able to send them 'InMail'. This is a message that they'll receive in their Linkedln inbox and which statistically has a higher chance of being opened.

Suddenly, it becomes all the more possible that you could reach a big influencer in your niche -especially if you're working hard to grow the prominence of your website. Get big enough and you might be considered an E-lister. That might be enough to encourage a few 'C-listers' to contact you to potentially do business together. That in turn means that you now have the opportunity to directly contact some of the biggest thought leaders on the planet. This is powerful stuff.

Climbing the Ladder

Remember what we said earlier though: outright messaging Bill Gates out of the blue is not going to go down well - even if you have a vague connection by people neither of you really know all that well (imagine that!).

So how do you instead go about getting the attention of the big players? One trick is not to aim quite so big. Instead of looking to get free promotion from the biggest names in your industry, instead try to make meaningful connections with the rising stars. Look at the people who are just ahead of you and try to work with them instead of trying to jump ahead. These people will have a much better chance of wanting to connect with you because they won't be inundated with requests and because they have something to gain from the relationship as well as you do.

Even then though, you need to be careful about how you get in touch. Once you've made the connection, try to manage that connection by congratulating them on birthdays etc. and by sharing content they might find interesting (more on that in a bit). Then, when you do get in touch, make sure it's with something that they will genuineiyf\u6 interesting and avoid any thinly veiled motivations that are too self-serving. Think about the kind of message you would respond to and try to come across as genuine.

This is even more important if you're emailing a big name in your industry. Instead of straight away telling them you want to do business with them, try just saying that you're a huge fan and that you'd love if they checked out your website. Leave it at that for a while. Likewise, sharing something you think might be useful with them is another way to gradually build rapport.

Tip #1: Note that you already have some very powerful contacts in your connections! It could well be that someone you know is now a big name in a particular blogging sphere and if they've already connected with you then this is almost like a 'freebie'. Linkedln makes life easy for you as well by actually highlighting the true thought leaders with an 'Influencer' badge right on their profile.
Be Persistent... But Not too Much!

Don't be disheartened if you don't get a positive response right away, you will likely find that these people have a lot on their plate and they as such won't always have time to respond to your messages. The best strategy then is to wait a few months - even a year - and to try again.

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Chapter 5: Article Copywriting Tips

Synopsis

Copywriting is the art of getting your readers to carry out your most desired action. This could be something from getting them to click on a link, sign up to your mailing list or even buy a product.

Some Tips

In the context of article marketing, your job is to get them to do two things:

Fall in love with your content

Click on your self-serving links

There are a few things you can do here:

The first is the optimizing your headlines (refer to chapter 4). Remember, the body content of your article must relate to your article title.

Use bullet points to lay out key points and elaborate on them.

Give examples. Illustrating examples helps get the ideas across more clearly.

Ask questions. Asking questions gets their mind juice flowing and more involved in your articles.

In short, follow these simple guidelines and you’ll be on the road to them getting to click on your links and getting massive traffic to your website.

Chapter 6: SEO Article Writing

Synopsis

SEO stands for search engine optimization, which is the art of getting your articles found on the search engines. The current largest search engine in the world is Google, so you’ll need to know what Google likes in web content to be able to get your articles found.

SEO

The first thing you must know about SEO, is that you must be very clear with the keywords you are trying to target. High search volume + less competition would be a good guide. In short, don’t exceed 2% worth of keyword density for your articles.

Don’t just target main keywords, you can try long tail keywords (keywords with less search volume but virtually zero competition). These searches are normally highly targeted and these guys could probably be your buying customers.

If you want to include a link in your body text (see if your submission directory allows it), make sure you use anchor text links - Meaning that the words for the link is actually a keywords. E.g. if you want to link to your dog training website, an anchor text link would be “dog training tips”

The best thing about SEO, is that it doesn’t matter if you are submitting it to article directories, the same works for article you put on your own blog, other people’s blogs or basically any form of web content! One more thing... Google is getting smarter and smarter so content is equally important as SEO.

Chapter 7: Article Marketing Mistakes To Avoid

Synopsis

Article marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefits. Here are some article marketing mistakes you should avoid at all cost:

The Errors

Over-doing the keywords. If you put too much keywords in your article for SEO purposes, you’ll end up coming off as spam by Google and this will hurt your rankings. Furthermore

Not optimizing your resource box. A lot of views are left on the table because people fail to optimize their resource box. A call to action must be followed by a self-serving link

Grammatical errors. This is a huge no-no and is shunned by article submission directories. Check your spelling and grammar at all times in Microsoft word before submitting.

Too short word count/too long word count. Let’s face it, short articles don’t cut it for most directories and long articles are a hassle to read. People’s attention span is short.

In short, success in article writing lies in adhering to good writing practices and avoiding silly mistakes. Don’t forget, content and SEO are king so you have to place a huge focus on those as well, while not overlooking the small stuff.

Chapter 8: The Road To Passive Traffic

Synopsis

Article marketing gives a great way to generate traffic, and that being said, you won’t get traffic instantly by submitting a few articles. The process to traffic building via article marketing is a long one, and you’ll have to consistently produce good articles, which meet standards and also is up to date with relevant information.

How To Get There

That being said, how does one generate passive traffic through articles? There are a few ways. For one, you can hire a ghostwriter to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

You can also pay to have your articles featured in websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.

Another way is to master SEO (or if you have the money, hire someone whose good in it) to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

Finally, you might consider partnering with someone. That someone will do the article-writing portion while you focus on the other aspects such as creating products, marketing etc.

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Chapter 4: Open The Lines Of Communication With Employees

Synopsis

Communication is one of the most important tools within the business arena, a without the avenue of open communication available at all levels within the business frame, many negative elements can develop. These negative elements can then eventually contribute to the down fall of the business venture itself, therefore encouraging an open platform style of communication is not only healthy but beneficial too.

Communicate

Creating the comfortable and openness factor of information sharing within the organization help to foster closer ties between the employees and employers which would then have the positive impact on both parties working harder to make the venture a success.

When all communication is taken seriously and without prejudice the resulting feeling of worth is immeasurable. However designing a suitable method or style of communication ideas, feedbacks and any other vital information should be clearly drawn up to encourage such sharings without fear of negative repercussions.

Whenever possible avoid “close door” meeting as this often creates the element of speculation which more often than not results in unnecessary uneasiness for all those not privy to the meeting’s content.

Getting employees to put forth their ideas from time to time may eventually create awareness among the employers of the various yet undiscovered capabilities of their employees.

Whenever meeting are arranged, ensure time is set aside specifically for all those present to give their opinions and views on the subject matter of the said meeting.

By doing so the company creates a non confrontational platform for all thoughts to be tabled and aired and maybe even for new ideas to be put forth.

Tapping the communication lines between the various levels within the company structure often yields surprisingly positive information that would otherwise not be known. Also the fact that these ideas are cost virtually nothing is another reason to encourage open communication.

Chapter 5: Balance The Needs Of Customers And Employees

Synopsis

Everyone has their own individual needs and these needs will vary greatly from time to time, thus the company needs to be able to provide the suitable recourses to address the needs as and when they may arise.

Both the employee and customer play pivotal roles to create the necessary or desired success ratios of a business, therefore some serious thought must be put into keeping both these groups as satisfied as possible.

Unhappy employees eventually become disgruntled workers while unhappy customers simply resort to taking their business elsewhere thus effectively bring about the possible down fall of the company.

Recommendations

The following are some recommendation which can be used to address the need for balance between the two parties:

Through communication with both employees and as frequently as possible with customers, various support tools can be identified to assist the employees in providing better services to the customers and also keeping the customers happy because of the active interest shown, that is perceived to be respecting and prioritizing the customer.

Companies that work on shifts could also be encouraged to be more flexible towards shift swapping and time off for personal commitments. Employees who are given such privileges generally stay loyal and work harder for the company as they perceive the company to be caring and aware of their lives outside the work frame. This then in turn creates happy employees who willingly and consciously go the extra mile to ensure their customers stay happy too.

Though a little harder and maybe even perceived to be a little unnecessary, companies that plan their meeting away from the work place have been noted to be more effective and productive as the employees are able to muster better mindset and ideas though the more relaxed venues. Taking the extra incentive to invite families along again helps to foster the feelings of worth and care on the part of the company.

Chapter 6: Adjust With Trial And Error And Maintain A Positive Attitude

Synopsis

When venturing in to any business endeavor or even within an organization there are many tried and true methods one can follow in order to maintain a positive attitude. However make the necessary adjustments should be done as quickly and as positively as possible, while at all times maintaining high elements of a positive attitude.

Adjust

Though sometimes the experiences can seem rather overwhelming making the effort to try new and more innovative methods to achieve the desired success is well worth the effort. It is possible to survive and even thrive in the midst of trial and errors that may seem costly as first.

Always advocating to remain positive, respectful and diplomatic will help create the mindset that is accepting of changes and newer styles that may be necessary to implement for the sake of better business revenues.

By forming good working relationships the impacts of trails and errors become less detrimental as these alliances will kick in and help to come up with ideas to try to correct the situation. Looking at the trials and errors as learning curves instead of setbacks also helps the individual retain a positive and productive demeanor which will eventually be the contributing factor to improvements made.

Learning from others who may have experienced similar predicaments also helps the individual try the same methods with the positive expectations that can play a role in ensuring its success.