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Chapter 5: Build Strong Relationships With Workers

Synopsis

A big part of ensuring a company is well run and making profits is evident in how it is keeping those working at the company happy. Happy workers equal good working environments and therefore better quality of work is produced.

Relationships

The key to creating the ideal platform for the working environment lies in the ability to build strong relationships with the workers. When the strength of the relationship is evident the loyalty levels of the workers is also much higher and this is a very important motivational factor.

Workers are more likely to go the extra mile for employers who are caring and are concerned about their comforts and the working environment.

Some of the practices that can foster strong working relationships are noted below:

The manner in which “orders” are given is very important thus one should adopt the attitude of asking rather than telling someone to get something done.

Being clear with instructions and what is expected is also something that is highly regarded in the mechanism of getting the cooperation of others. Clarity ensures focused and goal centered work attitudes.

Being polite is a great way to gain the cooperation and respect of those working within the project. Without politeness there is a very real possibility of creating animosity with those people who are supposed to be ideally working together toward the same successful end.

This animosity can and usually does cause the working environment to be severely affected thus effectively damaging the relationship with the workers. Learning to refer to worker by their names is one of the best ways to warm their hearts as it projects the perception of their importance.

Recognizing and ensuring that there is no encroachment on the private time of the workers is important. Creating workloads that often require the workers to stay back late thus eating into the own private time will create resentment and this is not good for building stronger relationships.

Chapter 6: Provide Good Feedback

Synopsis

Providing feedback is one way of getting people to improve on their current work contributions and also getting people to be more aware of how they can improve.

However the feedback exercise should be done in a manner that is neither offensive nor condescending.

Frequent feedback given, if done with good intentions and in a constructive manner, will help any business or individual eventually make the necessary improvements which will then be reflected in the elevated success rates.

Feedback

Most companies and employees value feedback especially if it is given in a timely manner. Where there are problems and expectations are not going as first designed then feedback provided can sometimes help to shed light on the shortcomings of particular contributing factors.

This is very important especially when the business projections are not being met and even worse, are on the decline. By the feedback given ah involved are able to take a step back and view the situation from the viewpoint of the feedback source therefore acquiring better understanding and making the necessary adjustments will be easier.

Striking a good balance in the commenting habit is also encouraged. In most cases feedback is only given when something negative has occurred, but a good feedback is also equally important if not more so. This is mainly because it will edify the person, group or company thus spurring them on the work even harder.

Providing good feedback can also be done in the form of dialogue. Very often the feedback is given in very much a one sided manner.

This is often not helpful to the receiving party if there is little they can do to change the current situation, therefore is the feedback is done in an open dialogue style both parties are better able to understand the situation and work out a solution.

Chapter 7: How Outsourcing Can Help Your Business

Synopsis

There are a lot of merits to using the outsourcing style to keep the smooth running of any business mechanism and it is becoming more popular to seek this kind of help due to its positive contributions to the business as a whole.

How It Helps

The following are some of the reasons why outsourcing can benefit a business mechanism:

Perhaps the most important contributing factor would be the one pertaining to cost. If a company had to explore the possibilities of setting up a separate department for a particular part of the overall work procedures needed for the project at hand, it end up being a rather costly affair.

This is mainly due to several issues such as the hiring of new staff, the availability of space for the new workers and the project they take on, the resources and possible assisting tools that may be needed and many more other connective elements.

All this when measured against making the choice to use an outsourcing option will in most cases prove to be cost effective.

The company can then focus all its efforts in other areas, thus bringing the business to more competitive level in the market.

More time can be spent on making the product or business more visible and thus gamering more revenue to the company.

There is also no need to have to file documentations that would otherwise have to be done on behalf of the hiring of the new badge of workers to serve in the project. This is a disadvantage when the services of the workers are only for a short period of time which does not justify the efforts for the above mentioned documentation process.

Faster processes can be expected, with the use of the outsourcing option, as the expertise provided will be based on the outsourced capabilities and contributions.

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Chapter 4: Additional Tips For Making Money On Your Blog

Synopsis

If you are planning to advertise on your blog, you probably already heard about Adsense. Itrs the biggest online market for internet bloggers. Most individuals who advertise on a blog do very well.

More Tips To Be Successful

If you are planning to advertise on your blog, you probably already heard about Adsense. It's the biggest online market for internet bloggers. Most individuals who advertise on a blog do very well. How come? Most of the times the blogger did his research. If you would like to maximize your chances of advertising, these eight tips below will help you.

1. Make sure your blog is generating traffic

This is the most crucial factor. If you want to advertise on a blog with success your blog has to have huge traffic, listing it before monetizing that traffic would be a bad decision. You would be able to advertise it, but the money you'd get might be far below the real measure of the site.

2. Work on your trust rating

Each member on the internet has a trust rating, and most advertisers will check it before placing their bids. In other words, the higher your trust rating, the higher the chances of advertising on your blog. As a result you should take all the actions that will improve your trust rating (e.g., connect your Flippa account with Facebook and Linkedln, verify your telephone number and so on).

3. Don’t hype your description

The more hype you put in your description, the more people will think you're desperate to advertise and that your blog isn't a solid one. Examples of remarks you should avoid include: “Huge potential!”, “A lifetime opportunity!”, “My loss is your gain!’’Secondly, don’t hypothesize what the blog could be earning. Some people list blogs that are making $10 per month currently, and they go on saying: “This blog has the potential to make $4,000 per month easily!” If you knew this for certain you would not be selling the advertising space for such a low price....

4. Answer to every comment

Even if you write a crystal clear description people will still have questions, and they will ask them through the comment section. It's important to answer to every single comment, as this won't only encourage these commenters to want to advertise on your blog, but it will also improve the overall credibility.

5. Have a plausible reason for advertising

One of the first things people will ask you is why you are advertising? If there is no plausible reason, they will rightly assume that the blog is going downhill, and that you want to get rid of it before it becomes worthless. In fact it would be a good idea to include the reason for advertising. You definitely need to find one that fits with your blog, and doesn’t annoy your readers with ads that have nothing to do with you blog.

Chapter 5: Does Writing About What You Love Make Money?

Synopsis

That's the most common cliche amongst bloggers, online experts and internet entrepreneurs. I'm sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you're passionate about. You need to enjoy it, else it won't work.
Writing About What You Love?

That's the most common cliche amongst bloggers, online experts and internet entrepreneurs. I'm sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you're passionate about. You need to enjoy it, else it won't work.

I used to agree with it, one hundred percent. Lately, however, I started calling into question that rule. Creating a site on a topic that you love is certainly a great technique, and it does work well for many individuals, but I'm not sure if it's the only way to go. The first flaw I see on that rule is the following fact: if the niche or topic you love isn't a profitable one, it will be pretty hard to make a lot of money online with it no matter what you do.

Suppose you love tea. Should you write about it if you want to make money online? I am not sure. You could certainly create a popular website around tea, but if you decided to go with a more profitable niche instead, while putting the same effort and time, you could end up making much more income.

One argument that people use to back up the “you got write about what you love” theory is the fact that if you choose a topic merely because it is profitable, soon you will lose the motivation. If you write about something you love, on the other hand, you will have content for years to come. This is partially true, but not completely, because some people get motivated by the pure desire of making money or becoming successful.

In other words, if they start a website on a profitable niche and see that their efforts is bringing a good amount of money, they will get motivated no matter what the topic is. They will even do research and learn about it if needed. So what is my position now? I think that both strategies can work.

Choosing a niche or topic because you love it is a good route to success, but choosing a profitable one and approaching it scientifically can be equally successful. “You need to try my assistant in Bharat who can do that for you for $3/hour and this new free plugin for your wordpress blog.” When you need a little bracer Google the word of the area you need help in and add either “help” or “community” to it.

Seek a community, forum or blog online you are able to hang out in for a while. You'll come off feeling refreshed and possibly even with some great new tips from individuals who are out there suffering the same troubles as you and turning them into successes.

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Chapter 3: Blogging

A third way to make money online is by blogging. Blogging is defined as continuously writing about a situation, event, or other interest and posting it online for others to read. If you can create quite a following with your blog, you can also create a decent income.

HOW TO GET STARTED

To create a blog that draws major attention and begin to draw money from it, here's what you need to do:

Step #1: Decide what you want your blog to be about. What topic or topics interest you most? Are you a car geek who knows everything and anything about the cars and trucks on the road today, or do you have an insatiable appetite for cooking and want to share your passion with others who feel the same?

Some of the most profitable niches and blog ideas are tech review blogs, beauty and fashion, health and nutrition, how to make money, or even teaching people how to blog! However, it is very important to only blog about things that you are genuinely interested in. Otherwise, you won't be able to engage other people in the topic if you have no interest in it yourself.

Once you have a list of options, pick a topic and tailor it down as specifically as you can to better resonate with your target market. For instance, if you enjoy cooking, what style speaks to you most? Are you a farm-to-table chef or do you like making traditional foods with a modern flair? The more specific you can make your topic, the easier it will be to reach the people you intend to reach.

To look for inspiration with this, check out related blogs that others are writing. This may help you come up with ideas for your own, in addition to helping you see what parts of their blog you like, and which ones you don't, making your blog easier for you to create, which is the next step.

Step #2: Create your blog. If you already have a blog in place, you are one step ahead of the game. If not, then you need to create one. You can do this by putting a blog page on your own website, or by joining a pre-existing blog platform, such as WordPress, that has easy-to-use themes that make setting up your blog a cinch.

Your number one priority is to come up with a domain name that suits you and is easy for your followers to remember and recognize. Something short and catchy will often do the trick, like 3 Fat Chicks who offer weight loss support or Dumb Little Man who provides tips about life. Also, don't try get too close to a well-known trademarked name in an attempt to get more followers or you could run into problems.

If you are setting up your blog on a self-hosting website such as Hostgator, Bluehost, or Dreamhost, all of which have packages for less than $10 per month, remember that .corn's often work the best as that is what most people are used to. At this point, .net is becoming more universal as well, so that is an option you may want to consider.

You also want to create a page that is pleasing to your target market and consistent with your brand. Choose colors and graphics that are representative of your style and topic, making it easy for your potential client base to tell who and what you are about at a glance.

Step #3: Start posting. The key to effective blogging is to create articles that your target market would want to read that contain keywords so you are easier to find. This involves creating a title that draws them in and writing a blog that engages interests, entertains, and benefits them in some way, while still making sure that each part of your blog has the keywords where they need to be. Also always format your articles to look appealing and to be easier to read.

You can either write these on your own or hire a ghostwriter to write them for you. If you choose a ghostwriter, one great platform to hire from is Elance. Each freelance writer is rated based on their past performance with previous clients, allowing you to pick the one that is best for you after reviewing their profile and job proposal on your specific project.

Don't be afraid to post videos or pictures on your blog either. People resonate with different types of material, so mix your blog up to suit most every type of reader or viewer and you'll have a larger impact, as well as a larger following.

One very important thing to remember is to post regularly. Get your readers used to seeing your name so they feel like you're a trusted friend and make them look forward to your posts, as if you are a part of their everyday life.

Some people choose to post on a specific schedule, like every Saturday morning at 8:00 AM. However, others post randomly and only when they have something to say. Find what works best for you and stick to it. I recommend that in the beginning you post as much as possible, without sacrificing quality of course. Aim at 2-3 times a week in order to build a larger following on your blog.

Step #4: Build your following by promoting your blog. Once you have some posts on your blog, now is a good time to promote it to build your following. First and foremost, you want to add the right keywords to your blog and the posts it contains so that your target market can easily find you when they do a search.

Second, you want to encourage them to follow your blog by offering a free download upon signing up, building your followers quicker and more effectively. Put a "Subscribe" button on it so that they can easily sign up to receive your posts as you make them (I recommend using AWeber.com or mailchimp.com for this purpose). Ask them to share them with their family and friends, who can then subscribe as well.

Step #5: Monetize your blog. Implementing what you've already learned about making money online in Chapter 1, your blog is a great place for affiliate marketing and CPC (Cost Per Click) ad networks like Google AdSense. Both of these options can draw in some good money if you have a huge following on your blog.

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How to Join a CPA Network

Joining a CPA Network is more difficult than joining a basic market affiliating program. But if you know how this system works, you can certainly create your own opportunity especially using these steps:

#1 Choose one or more networks that you would like to join. You definitely want to choose more than one CPA Network. There is a wide collection of networks to choose from and apply to several in order to land up with the best offers, since more applications means an increase in your options. Make sure that you take the time to compare the options and features of each of the networks since different networks will have different pay for the same offers. Choose the network that best seems to suits your needs.

#2 Fill out the submission form and do the best to answer all the questions as best that you can. The network managers are interested in knowing about your website, how much traffic you generate, the methods you wish to use to make online sales, etc. Don’t be scared by these questions. Just be honest. If you have extremely limited knowledge in this business scope, it will not be the end of the world. They realize that you have to start somewhere, so just be honest in answering the questions.

#3 After you submit the forms, expect to wait of a week or sometimes even longer before you hear from anyone. If you want to speed things up, all you need to do is give the CPA network a call and you watch how quickly you get admitted to their CPA network! When the managers see how enthusiastic you are to get the job they will be impressed enough to have you working for them immediately!

#4 You might discover that some CPA networks are difficult to get into. In these situations, it is better that you tell them what your business plan looks like to promote their offers. This will allow them to see that you have the initiative to make sure everything is in order. This will make them far more likely that they accept you right away!

In the rare occasion that these tricks don’t work, you can have a successful CPA marketer put a good word in for you. Begin to work in those networks that you have been accepted, and then you can begin to build more experience. It doesn’t hurt to build on your contacts. Before long, you will start to work as a CPA marketer!

Business is all about making money. So as long as you can keep the green flowing to a business, they’ll be interested in having you on board.

3 Steps to Implement CPA Marketing

CPA Marketing is an excellent way to generate revenue on your site. You can accomplish it with three simple steps. Let’s get started.

Step #1 - Go Find an Offer

The first step is to search for an offer that will align with the traffic you get on your site. There are many different CPA networks to choose from all with hundreds of offers so you should not have a problem finding something that’s right for you. You can search based on network, category, price, keyword, etc.

Once you find an offer that seems to match your needs you can read the offer details. The listings generally offer basic information such as what kind of traffic is allowed or what users are required to do. If it seems like a good match, click the ‘landing page preview’ button. Now you will see the pages that your visitors will see when they click the CPA link. If it looks shady, walk away, because it will shady to your visitors too and it will not convert. The more fields on a page the lower the conversion rate so keep this in mind, although more fields compensate with higher commissions. You’ll have to weigh it out.

Step #2: Join a CPA Network

Once you decide the offer looks right for you, you need to join the network that runs the offer. To apply simply click the link on the offer page. The application will ask you for your phone number, which they will call you at. For many affiliate marketers this poses a bit of a problem, as we aren’t used to talking with others when making money.

You are going to need to get accepted. The CPA network isn’t trying to be difficult. They just want to make sure that you are as legitimate a business as they are. Just be transparent. Keep in mind you don’t have to be a ‘rock star’ to get accepted, so if you are new, be honest and tell them that.

Step #3: Build Your Website around CPA

After you are accepted at the network you want to join, and you have a CPA offer that’s read, it is time for you to implement your CPA into your website. What’s great about CPA you can have a website that looks like a Fortune 500 Company and you don’t waste your time putting up ugly banners that pay hardly anything if at all. There’s no need for in your face advertising with CPA.

There you go - three easy steps and you too can be participating in CPA Marketing.

The #1 Fear in CPA Marketing

You are reading this because you want to know what the main fear is when it comes to CPA marketing. If you are new to CPA marketing, it can be kind of scary. Don’t let the fear of you losing your money be the reason that you stop yourself from making money. Success is really based on making sure you test - test - test - stay on top of what you are doing, know what’s working and what’s not working.

The fear of failure is the number one fear in CPA marketing. It’s also what will stop most people dead in their tracks before they even get started. After all, if you never start, you can’t fail, of course, you also can’t succeed. Having this mentality is not the mentality for success.

Perhaps it’s because of a lack of self confidence, or maybe you don’t have good self esteem. Whatever the reason, you need to address it if you are going to enjoy success in CPA marketing. You need to patient and you need to be willing to step out of your comfort zone.

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Chapter 4 - Social Media Marketing

Invest your valuable time & resources on developing social media campaigns because it is a platform where you can get engaged with real people and talk to them. You can surround yourself with qualified prospects and thus generate enormous traffic towards your site. In the previous chapters, you have learnt the ways to identify best social media channels to find your targeted audience. By utilizing that information, you can solidify brand messaging and improve the conversions drastically. Before digging deep into the subject, you need to decide on the social networks that you want to go with. Let's have a look at top social media networks you can choose for your marketing campaigns.

Facebook: Undoubtedly, it is vibrant, crammed with features and tools to deliver a strong business message to larger audience. You can generate high level of engagement; utilize fan pages, paid ads and even viral effect on your posts if executed just perfectly. It is ideal for all kinds of businesses.

Twitter: This micro-blogging channel has an amazing ability to distribute information quickly. The use of hash tags in Twitter has opened new avenues for businesses to reach their potential prospects. It is an ultimate platform to develop a strong and impactful branding.

Pinterest: It can be an awesome referral traffic generator and offers visually appeal to the posts. It can be bit challenging for those businesses with minimum images but ideal for those who would like to focus on audience that love to see content via images or Info graphics.

Quora: Serve your community by answering their questions and concerns via Quora. This platform can be utilized by small, medium and large businesses to build their brand. Intelligence in answering questions plays vital role here and a great way to distribute blog posts but needs significant amount of time and research.

Linkedln: It is the biggest professional network that is especially designed for businesses to develop new connections and relationships with individuals and other businesses. Employee recruitment, interest based groups and various paid marketing solutions are key strengths of Linkedln.

Yelp: Build a super effective local business page by utilizing the power of Yelp. Enhance business effectiveness by exhibiting useful customer reviews and get engaged with your audience directly. By executing appropriately, it can prove to be a wonderful source of traffic for your website.

How to Generate Traffic through Social Media Channels?

In order to succeed, it is essential to build a super strong social media presence so that your business can get visibility that it needs. Choose optimal networks to get started and you will witness a good social media engagement. Get connected with people if you want them to follow you. It is also crucial that you talk with them consistently. Understanding their demographic, preferences, browsing and interest patterns can work wonders for you.

Build Your Own Community

Online community can add value to your content marketing and distribution efforts. Chances are that small amount of your followers can convert but needs a powerful plan for distribution. That is why increasing your fans and followers can be of utmost advantage when it comes to generating traffic and sales. Increasing fans and followers does not mean to buy them instead make sure to get them organically. Only organic followers can engage and reply to your posts consistently. Referral traffic can bring over 30 to 40 % shares in overall web traffic.

Develop Email List via Social Media

There are various tools such as 5 Minute Fan Page in order to gather leads through your Facebook fan page. You can also create a landing page on Facebook and offer the audience something free but of great value to them. Ask them about giving their email addresses and create a huge list this way. Another way is to buy email addresses of people in the same interest or category as your business.

Post At Right Time

There is a wonderful tool called Simply Measured which helps businesses to identify at which time their posts got highest number of visits or exposure. It is free to use and provides useful social media analytics data that you can utilize to target audience at the right time. In this way, you can schedule your posts and get best results out of your efforts.

Post Valuable but Entertaining Content

Content marketing through social media can yield great results. Post all kinds of content i.e. text, videos, images, Infographics etc to provide actual value to them. Your business could have different kinds of customers from different backgrounds. Some may like text based content while some could get engaged via videos. It is not only about posting business content instead you need to develop a special relationship with them. You can do that by posting some other interesting things, apart from your business. Act like their friends to let them connected emotionally with you. Do not shy in sharing posts from other people in your community.

Hosting events online not only helps in building a brand but also establish brand loyalty. Hosting online events specifically for your fans and followers can be a great way to address their questions and concerns. You can host events online using Facebook and get connected with them like never before.

Use Images

Many of your online audience can easily get bored from text based content but you can grab their attention for sure by distributing excellent looking images. For instance Infographics can generate huge amount of attention from people looking for highly useful content. Hire a designer who can develop interesting and valuable content images for the audience.

Measuring Results

Just like other online marketing campaigns, ROI from social media should be tracked and measured. From engagement to vitality and conversions to value should be measured. Make sure to keep a close tab on unique visitors, page views, bounce rate and number of shares. You can easily track conversion rates, leads and users behavior via this way.