Tag Archives: Ebooks

Seo Blueprint Resale Rights Ebook

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Google XML Sitemap

Another popular plugin, the Google XML Sitemap plugin automatically creates a sitemap for you. This takes A LOT of work out of your hands, as creating a sitemap can be a long and arduous process, especially if you have lots of pages on your site. A sitemap will ensure that the search engines have access to each individual page on your website, leading to faster and more complete crawling and indexing.

The Related Posts plugin lets you put a list of Related Posts at the bottom of each blog post. This improves the navigation of your blog and keeps visitors sticking around for longer.

It gauges relation primarily through tags. If you've written a blog post about Improving Blog SEO, some of the Related Posts might be:

Best Wordpress Plugin for SEO

How To Customize Your Blog for Improved On-Site SEO

On-Site Blog Optimization Tips

Robots Meta

The Robots Meta plugin will create a robots.txt file for your blog in addition to modifying meta tags when necessary. Robots.txt tells the search engines not to index specific pages.

The number one reason you'd want to block certain pages from being indexed is because of duplicate content. Wordpress Archives, Tags, and Categories pages all contain content that exists elsewhere on your site. By telling Google and other search engines not to index these pages, you can avoid facing a duplicate content penalty.

This Robots Meta Plugin will do this for you automatically based on your specifications.

WP-Cache

The WP-Cache plugin has one purpose: to speed up your blog! If your blog is slow and lumbersome, the search engine spiders will have a hard time crawling it. Plus your visitors might get frustrated and leave.

The WP-Cache plugin works by caching all of your Wordpress pages in one single file. When a request is made, the pages are accessed through this file rather than by loading and compiling each of the PHP elements from the database.

Off-Site Optimization

Okay, so you've learned how to properly optimize your website. However, on-site optimization may not be enough to gain significant rankings, particularly if you're up against some stiff competition. To really compete in the “Wild West” of the internet, you're gonna need some high quality backlinks. Lots of them!

Backlinks are simply inbound links leading to your website from other sites. If you have a lot of backlinks from external high PR websites, Google will deem your website popular and important. Think of backlinks as building your reputation.

With zero backlinks, the search engines don't know what to think about you. You're not important, and for all Google knows, you could be a spammer! But some nice backlinks from sites that Google already favors will change this perception around. If a powerful, high-authority website is linking to yours, it must mean that there's something special about your website.

The more backlinks you have, the more weight Google will give your website in the search results. Always try to include the keyword you want to rank for as the anchor text.

Don't build backlinks too quickly or you may be penalized. Make a habit out of steadily building 5-10 backlinks a day. Here are some fairly easy ways to gain backlinks:

Forum Signatures

Posting on forums with a link back to your website in the signature is a good way to build a steady stream of backlinks to your site. Each thread that you post in will provide a fresh backlink. The forums you post to should ideally be do-follow, meaning that the Google bots will be able to follow the links to your website and count them as backlinks.

Posting on forums related to your website's niche is best. Just remember: Please do not spam any forums with links, as you will likely get banned. Always post relevant, valuable content to the forums. Doing this will not only ensure that you don't get banned, but will prove to other forum-goers that you know what you're talking about, so they'll be more inclined to click on your link.

Blog Commenting

Another way to gain valuable backlinks is to comment on relevant blogs in your niche. Generally blog comments allow you to include an URL. Whatever you put in the “Name” box will be the anchor text. In some cases you may be able to get away with using a keyword as the anchor text, but most likely it will be considered spamming and your comment will be deleted.

Blog commenting is a good way to build backlinks, but unfortunately most blogs are no-follow. Since Google is the only search engine that reads the no-follow attribute, you can still gain some link juice and increase your rankings in the other search engines.

It's also a great way to drive traffic back to your website. Make a habit of posting valuable, interesting comments on high-traffic blogs and you'll soon notice an increase in your own traffic.

Video Marketing Mastery Resale Rights Ebook

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If you want to offer your videos to your website/blog visitors, there are several options you can take.

Most commonly, people will upload their video to Youtube or another video sharing website and simply embed the video on the page. This is incredibly simple to do, as shown in the picture above. It also saves a ton of bandwidth because the videos are not hosted on your own servers.

However, some people don't like the thought of putting a video on their blog that is branded with another company's logo. Youtube and other sites can also delete your videos at their own discretion, so there might be a bit of risk involved with hosting your videos with them.

So some marketers like to host their videos themselves using their own Flash player.

One way to do this is to download this program: JW Player. This program allows you to easily create your own personalized Flash player that you can embed onto your website. There are a lot of cool features to this program, including the ability to add watermarks and customize it with a whole bunch of plugins. You can even add Google Adsense to your videos if you want.

However, a lot of people tend to underestimate the amount of bandwidth that will be eaten up by hosting their own videos. Check with your hosting company to find out your bandwidth limits. If you get a lot of visitors to your website every day, chances are pretty good that at some point you will reach your limit and your website will basically, well, shut down. NOT good. Fortunately, there is a solution!

Amazon S3

You can host your videos with the Amazon S3 Simple Storage System. This service provides cheap unlimited data storage that works great for videos and other large files that you don't want to host on your own servers.

This service is incredibly cheap - $0.15 for each gigabyte of storage uploaded, and $0.18 for each gigabyte transferred. So basically, you can store dozens of videos for only pennies. Even if thousands of people view your videos, you will likely only have to pay a few dollars. There are no recurring fees or charges -you simply pay for what you use.

If you downloaded the JW Player, you'll have to figure out how to configure it to play the Amazon S3 videos on your website. It's a fairly simple process though. This blog post contains a video explaining how to set it all up step-bystep.

Amazon S3 is a great option and it can be used for more than just videos. You can use it to back up valuable files on your computer in case of a crash and it's much cheaper than getting an external hard drive.

Video SEO

So by now you should be pretty knowledgeable about the basics of video marketing! But if you want good results, you'll have to put extra care and effort into video SEO. Think about article marketing: you can't just write a bunch of random articles, blast them out everywhere and expect good results. You have to conduct thorough keyword research, properly optimize your articles with targeted keywords, and build backlinks. Videos work the same way.

Search engine optimization for videos is pretty simple. In your title you should include your keyword phrase first before all the other words if possible. Put your keyword towards the beginning of your description, and include as many relevant tags as possible.

At the bottom of the description, many marketers add a LONG list of related keyword phrases. Both Google and the Youtube search engine will pick up on these and you will rank better as a result.

You can social bookmark videos just like any other website, and because it's a video instead of a bunch of text, you may find you get a lot more traffic from Digg, StumbleUpon, and other bookmarking sites. Videos will catch their attention, especially if you use an eye-catching title.

Build backlinks just like you would with any other website. You won't have to worry about building backlinks too fast because Youtube is so popular, it gains thousands of new backlinks every day and Google won't notice. If you picked a good keyword phrase, a few high PR backlinks might work really well. Your videos will probably rank easier than articles and blog entries will, especially if there aren't currently any videos on Google's first page.

Another good thing to do is submit your “Uploaded Videos” RSS feed to RSS aggregators. Many people don't realize that YouTube videos even have RSS feeds. Not taking advantage of this would be a seriously mistake and could cost you a lot of backlinks!

Here's something else to keep in mind:

The Youtube algorithm will rank your website based on views, comments, and ratings. The more of those you have, the higher your video will rank within the Youtube website. Therefore, it's important to distribute your video as much as possible. Send a link to your mailing list. Make a few Tweets about it and link to it from Facebook, urging people to rate and comment. Even if it's just family members and friends at first, that initial boost of views will give your video a good headstart.

Video Marketing Tactics

Finally, the last topic in this ebook we'll cover is tactics! These are some good tips you can utilize to get the most out of your video marketing efforts.

Make sure your video is targeted. You wouldn't write a blog entry on gardening in your BBQ blog and you should treat videos the same way. They need to be laser-targeted to exactly what your visitors are looking for.

Deliver good content. Articles and blog posts filled with non-sensical spun content might be okay for backlinks but will not drive traffic or increase conversions. The same could be said for crappy videos.

Design your video to cater to your specific demographic.

Write eye-catching titles and descriptions. Instead of “How I made money with Clickbank”, try “How I Made Over $420 OVERNIGHT Using Super Simple Clickbank Strategies!!”

If you're making a “how-to” video, list the basic steps but leave your viewers wanting more. Perhaps you could put a little tease at the end: “This will drive some traffic to your articles, but I know another method to cause a traffic EXPLOSION in only MINUTES!”

Ultimate Traffic Blueprint Resale Rights Ebook

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Free Traffic Methods

If you're running on a tight budget, there are several free traffic methods you can use to start driving traffic to your website. Remember that when you opt for free over paid marketing tactics, you will have to invest more time, and the results are typically slower.

Forum Marketing

Forum marketing is a good way to generate traffic to your website, but it will only work if you're providing something of value to the forum members. In other words, you can't just join the forum and start posting anywhere and everywhere, just for the sake of posting. The best thing to do is to set up your forum profile with your website URL, and include your website URL in your signature, so it's automatically included in every post you make on the site.

The key is to make sure you find forums where your target audience is frequently found. You can do this by searching Google for "forum + your niche." Once you've found a forum or two related to your niche, then it's time to start looking for places where you can be useful.

Look around the threads, and if you see someone asking a question, take the time to answer it. Don't sell your product or service, unless it provides a legitimate answer for their problem. Instead, offer your expertise and extend a hand to help, if you're able to do so.

The more actively involved you become in the forums, the more you'll establish yourself as a expert in the field, so people will learn to trust you and what you have to say. When you're a credible expert, you'll start to see traffic come from the effort you've put into forum marketing.

Video Marketing

Video marketing is another good way to generate traffic to your website. It takes a bit more time to develop videos, though, so you'll need to create a balance in the time you spend using this method with other methods, until you see that it is working well enough for you to continue.

If you have a computer/Internet related niche, making videos is much easier for you, because you can use screen-casting software to record your screen while you talk. You can use it to share tutorials related to your product or service. This also an excellent option for people who are camera shy, and don't want to physically appear on camera but still want to make use of video marketing.

If you regularly engage in conference calls, where your interested customers can come to learn more about your product or service, you can use screen-casting software to record the session, and then include this as a video, too.

Screen-casting software options include:

AVI Screen: Free

Cam Studio: Free

Adobe Captivate: Commercial

Screen Flow: Commercial, Mac software

Jing: Free, with limitations

Other niches will have to invest in a video camera, if you don't already have one, and spend time editing videos to make them useful to your audience.

To do this, you'll want to sign up for a YouTube account. Since Google owns YouTube, having a dedicated YouTube channel where you post videos can naturally help with your search engine optimization to improve your traffic numbers.

Invite people to become subscribers to your YouTube channel by including a link to it with your social media icons. Subscribers will be notified whenever you post a new video.

You can also include your videos in blog posts, giving you yet another crosspromotional tool. If people find your blog post, they can be drawn to your YouTube channel, and vice versa.

Twitter

Twitter is another excellent free traffic promotional tool. It may take a while to see results with this method, because you need to take the time to build an audience of followers who are targeted to be your potential customers.

It's important to get involved and interact with people on Twitter, and it's equally important not to constantly "toot your own horn." If all you do there is talk about yourself and your products or services, no one will listen, and you'll quickly get lost in the abyss.

Much like you would do with forum marketing, you should take time to find things to share with your audience that are of use to them, regardless of whether or not they originate with you. A good rule of thumb is to share your own content 10% of the time, while sharing others 90% of the time. By creating relationships with people on Twitter, you may be able to find others who are willing to share your content with their following, in exchange for you sharing their content with yours.

To make this easier for you, Prismatic offers a collection of material for every niche/subject you can think of. You can automatically get share links, and then, to save even more time, use HootSuite Pro or similar software to schedule your tweets and other social media updates. This should not, however, take place of actual interaction with your followers. Use it to save time, but never to fully automate the process. People need to know there is a real person behind your Twitter profile.

Facebook and Google+ Groups

Facebook and Google+ groups are much like forum marketing, except they use the social media networks as their platform, rather than stand alone forums. The best way to use these tools is to search the networks for groups where your target customers are already active.

Become actively involved in those groups, but never by spamming the groups with your product or service advertisements. You'll be removed from the group, and you may compromise your social media accounts. Instead, look for ways you can become helpful. Answer questions, and offer to be available for questions whenever possible. Never participate in a group for the sole purpose of promoting your business. It will show, and people will start to ignore you.

When you start to see your own brand/community expand, you may want to start your own Facebook and/or Google+ group to allow your followers to come together and discuss your product/service. They can talk about how it's helped them, how they want to use it, ask for advice from other users, etc. all while providing a real customer testimonial base for your perspective customers. It can also serve as an excellent customer service vehicle once your business is up and running.

Outsourcing Blueprint Resale Rights Ebook

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How To Avoid These 7 Outsourcing Mistakes

Truthfully, most marketers make mistakes when they start to outsource. I did -but I saw it - and still do - as a learning process.

Here are 7 major outsourcing mistakes and how to avoid them:

Mistake #1: Expecting outsourcers to work the same way you do and at the same speed and level. In short - expecting them to ’be’ you...

Your work habits will not be the same as someone else's. A lot of marketers make this simple mistake and that can cause misunderstandings when you hire a freelancer to help you.

Don't expect freelancers to work as fast as you work and to know what you know. They won't. Neither would you if the shoe was on the other foot. Don't expect too much.

The solution is to make it as clear as possible what you want doing, and to show them any examples of the kind of work that you've done yourself in the past.

Don't clarify your needs verbally. That leads to oversights and costly mistakes. Write it down. This also means you can keep a copy to refer back to if there are any problems in the future.

For example: if you want specific keywords used with a precise percentage on each page, say so. If you want a certain type of keyword used, like long-tail keywords to target a specific target, be explicit in your explanation of your needs. Tell them and then ask them to explain it back to you in their own words to ensure they really do understand.

The more you share with your freelancer, the better the product you order will be when you get it. Mind reading is not normally an outsourcer's talent.

Mistake #2: Not outsourcing the correct things.

If your blog is widely read because of your 'quirky' or 'personal' style don't try to outsource this. In short don't try to outsource any part of your business that is 'you'. In my opinion this would include things like video presentations, webinars, mentoring and anything where the customer pays for 'you.

So, if you are a poor writer but a good speaker, outsource the e-book.

The ideal solution would be to dictate the e-book and then get a freelancer to transcribe it for you.

Mistake #3: Setting lax deadlines or none at all

Meeting deadlines is difficult at times for anyone, particularly those working full-time from home. When you tire of a project, your motivation to complete a project might be weakening. Your focus could be distracted by the pretty day or the desire to just sit on the couch and watch some TV. After all, you're the boss and no one is telling you what to do and when to do it.

Remember when you are hiring a freelancer that they are working from home, too, and have the same distractions and lack of motivation at times that you have. Since you are paying your freelancer, you can set clear and strict deadlines for delivery of your completed project.

If your project is large, for example 50 articles or a long e-book, set checkpoints for delivery of finished sections of your project. That will allow you to check the quality of the work while it is ongoing and give you time to make adjustments if you and your freelancer didn't understand each other at the beginning.

Tell them what you want, when you want it and what it should entail.

Then get them to explain it back to you.

Clarity is the one biggest factor that can make or break your outsourcing endevours.

Mistake #4: Not being thorough about checking the completed work

This step in the freelance process is very common with busy marketers.

The real result of not checking the completed work very carefully is the hit your reputation will take if it's got grammar errors or misspellings. The quality might not be what you expected to get from a freelancer with good recommendations.

For all you know, the freelancer outsourced the work to another ghostwriter with less skills than the one you hired demonstrated. This really shocked me the first time I came across this!

The content might not be unique and, for all you know, it might be plagiarized from another writer's product. Check for validity by using Internet services to check out the uniqueness of the content, like Copyscape.

You're not being suspicious - you're protecting your business.

Another valuable, free technique is to take a couple of sentences from your ebook or article and search for it on Google. If Google returns hits, you possibly have a plagiarized product.

Some freelancing communities or groups use an escrow account to protect both the freelancer and the marketer from unethical behavior. Most freelancers will accept 50% upfront and the rest upon delivery.

The buzzwords for this mistake are: Check! Check! Check!

Mistake #5: Not treating a good freelancer like gold

You will not find good freelancers on every corner of the Web. When you do find one that meet your requirements, fits your style and understands your needs, keep them happy with you. Freelancers with those qualities will be difficult to find.

Some clients act like they are the boss in a normal business when they hire a freelancer. Most freelancers work full-time for themselves for the same reason you do.

The message here is to treat your freelancer like a treasured part of your business and not like an hourly employee. Normal praise is nice to hear for good work. If you need some part of your project adjusted, don't blanket criticize the freelancer, but point out the areas that need some improvement and give them time to do it. If you provide an occasional small cash reward or quality work, you will have a loyal freelancer who will make sure your interests are taken care of.

Don't accept shoddy work from any freelancer you hire though. It's your business and reputation that will suffer.

Mistake #6: Believing that quality is guaranteed by a high price

It is a common human belief that the good stuff costs more. That might apply to automobiles and wine, but not necessarily to ghostwriting and computer programming.

The Momentum Principle Personal Use Ebook

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Momentum killers are serious threats to your success in achieving both small and large goals. Threats to momentum might look like riding a bicycle on an uphill road versus a flat, straight road. The difference can make you tire easily and even give up if the road is too steep.

The fricton created by momentum killers work against your forward moton and has a negatve impact on your eventual accomplishments. Fricton examples might be anything from distractons when trying to work to negatve self-talk keeping you from achieving bigger and better things.

When a sports team suffers from loss of momentum, it's likely because the leader didn't recognize the signs of momentum killers in the midst. The same thing can happen in your own life and cause you to lose your sense of direct on and focus. A team may lose their drive and you may also lose your excitement and enthusiasm about the "game" you're in.

There are many examples of momentum killers. Some may not apply to you and your personality and way of geffing things done - others may cause pause for concern. Take a look at the following killers of motvaton and decide which you should be concerned about:

Procrastination - This is likely the biggest killer of momentum in anyone's life. When you procrastnate, you're at a complete standstll. If you're waitng for "things" to improve before you begin something, chances are the t me will never be exactly right and your procrastnaton atttude will only make it more difficult to move forward.

Fear - Another sure-fired way to stop the flow of momentum. Fear causes you to quit or at least stop taking risks by moving forward. Fear is what keeps a team from winning because they stop trying. Wayne Gretzky, ice hockey champion and head coach, said: "Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy."

Success - How could success possibly be a momentum killer? Team leaders notce that after an enormously sought-after win, some teams tend to stop learning and are more reluctant to face challenges or implement risks. It happens to individuals too - when a lofty goal such as losing 20 pounds is reached, some people return to old habits of eatng too much and not exercising enough.

Routine - Sameness is a roadblock to momentum because it doesn't keep you motvated and moving forward. Momentum gets its power from challenges and interestng and excitng positve changes rather than repeatng the same actvity or thought patterns without change.

Bad Habits - If you've wanted to be fit and healthy for as long as you can remember, eatng junk food and avoiding exercise isn't going to build momentum to satsfy the desire. The "mass" of the desire may seem to be too much to gather momentum, but you can do it by transforming bad habits into good ones.

Distractions - Distractons can turn momentum into madness. No matter how badly you want something, constant distractons can pull the rug from beneath your carefully laid plans, causing it to crash and burn forever.

Negative Self-Talk - It's easy to be motvated and think positve thoughts when things are going well in your life - but when negatve things begin to happen, negatve self-talk can squash it in a minute.

Lack of Motivation - Motvaton can ruin a good idea or good intentons. At first glance, everything may be full of excitement and possibilites. As you move along with a project or idea, the sameness and little things you must do to make it a reality can become boring - much like a child's toy on Christmas Day becomes just another toy in the box within a few days.

Failure - Failure should be used to build momentum, but sometimes it can shoot down an idea or goal in mid-air. Failure can be a stepping stone to success if used to build momentum rather than using it as a reason to give up.

Apathy - Losing passion for a project or goal can cause momentum to wane and eventually disappear. Become your own cheerleader and keep the enthusiasm up to keep momentum up.

All of the above momentum killers can be dealt with if you're committed and determined to let momentum take over in your life and help you accomplish everything you're capable of. Read on to find out how fight momentum killers and win.

Ten Tips to Help You Win Against Momentum Killers

The list above may seem monumental to deal with on a daily basis, but if you're to accomplish great things in life (or even some of the small ones) you've got to learn how.

You've got to choose a directon and keep on the path by creatng a vision of what you want and never taking your eyes off it. Here are some bps for dealing with the above momentum killers and winning - even against all odds.

ProcrasSnaSon

Ironically, the best way to overcome procrastnaton is to create -momentum! The longer you wait to begin a project or a new way of life the more difficult it becomes. Procrastnaton creates resistance and that resistance is difficult to overcome because we perceive it as too hard to achieve. What you're really doing is avoiding the issue. Feel and think well by leaving procrastination in your rear view mirror.

Fear

Fear causes you to quit what you're doing or what you may have been capable of doing. You stop taking risks, stop trying to move forward and just give up when you allow fear run your life. The best way to deal with fear is to conquer it one step at a tme. Ask yourself what would happen if you were really brave enough to create momentum with a project or life change. You'll likely find that the positve results would outweigh the negatve.

Success

A_er you've "arrived," the passion may dwindle for you to accomplish more. The best thing you can do a_er a success in any area of your life is to immediately find a greater challenge or risk to concentrate on. You've already proven you can succeed in one area - now, create momentum for another of life's challenges.

Routine

Momentum isn't built on routnes, but on change. Change of some type must become part of your daily challenges and risk-taking so that boredom doesn't set in and make it impossible for you to become excited or enthused. The change mechanism can be small or large, but it needs to be enough to keep you challenged.

Ditto Personal Use Ebook

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How to Repurpose Content

Well, we've taken a look at a lot of things that surround the topic of repurposing content, including the benefits of content repurposing and where to find content to repurpose. Now, it's time to move on to the meat of this subject - how to actually repurpose content. However, before we begin it is important to remember the reason content repurposing is so important to your business, above and beyond the reasons we've already discussed. Repurposing content is important because it extends the reach of your marketng and promoton efforts. Therefore, as we go through the various ways of repurposing content, keep an open mind. Not all of these ways may initally make sense, or even appeal to you. Yet, if you give each of these ways a try you will be able to find which ones work for your own personal approach. Remember, the more you adopt, the greater your reach will become and the better your results will be! So, if you're ready, let's get started.

Create New Content by Expanding on Old Content

A little bit earlier we talked about going back through your archives to look for content to repurpose. While we touched briefly on the idea of updatng some of this content with newly developed informaton, if applicable, we didn't really explain how you should go about the task. So, now let's take a closer look at exactly what you should do with some of that old content.

When you write a blog post you provide the informaton in whatever flow makes sense at the tme. You may gloss over some points and give more attenton to others. When you repurpose that content you essentally change that flow. For example, if you originally put some informaton into bullet points for the sake of convenience, you can now go and expand one or more of those points into pieces of stand-alone content. Alternatvely, if you had a longer piece (or more than one shorter piece that are thematcally related), you can condense some of the informaton into a briefer follow-up artcle.

The idea is that you take what you originally had and alter the manner in which the informaton is presented. Shorter things get longer and vice versa. Brief mentions become stand-alone content in their own right. You aren't creating new content per se. Instead, you are re-arranging information in much the same way that you can redecorate a room and make it appear different and new without altering the basic structure one iota.

Create a Slide Deck

This one is fairly straightforward. If you think about it, the original content that you write or purchase can be easily broken down into main points. These "high points" of your content can then be re-communicated via a slide presentation or what's known as a slide deck.

A slide deck is what a speaker uses to visually communicate his or her "talking points" to an audience during a presentation. The blurbs on the slide deck appear behind the speaker and reinforce the message of the talk. When you do the same thing to your content and turn your talking points into a slide deck, you reinforce the message of your content in the same way

If you think about how you learned to make an outline back in grade school you'll get a pretty good idea of how to proceed. What you want are the main topics of your piece of content laid out in a logical order of presentation. If you already had topic or section headings in your piece of content then your job is nearly done. All you do is take those topic headings and transfer them to slides via a program like Canva and then into a viewable deck using a program like Powerpoint. You should end up with one slide for each talking point, plus an introductory slide containing your title and an ending slide containing your contact information.

Once you have your slide deck complete, you can upload it to a slide deck sharing site such as SlideShare. Once your deck is on SlideShare anyone interested can view it and contact you for further information. This is content repurposing at its finest.

Turn Your Slide Deck into an Infographic

Study after study has shown that people respond more positively to visual graphics. One of the best ways to present informaton visually is through the use of an infographic. Infographics have become increasingly popular over the last few years and people have come to expect receiving chunks of informaton in this highly digestble format. The good news is that it is relatvely simple to create stunning looking infographics on your own.

All you do is take the informaton from you slide deck and use those points as the basis for the informaton portion of your infographic. Remember, the info in an infographic needs to be brief and to the point. Statstcs work wonderfully if you have them, so do short info blurbs. Infographics work best with some dense informaton, this would be the tme to, once again, alter the flow of the way you presented the informaton in your slide deck. This tme, you'd go back to the original content that inspired the deck and add some of the content back in to beef up the points on the slides. Again, you're not creatng new content, your repurposing the original content.

For the graphic porton of your infographic, you can use a program like PicMonkey or Piktochart to set down your text and spice it up with some eye catching graphics. Alternatvely, you can hire a graphic designer from a site like Fiverr to do the job for you. Once you're done, you can submit your infographic to one of the many infographic aggregator sites, like Visual.ly, and extend the reach of your message even further.

Turn Your Infographic into a Videographic

Here, you can begin to see the genius behind the content repurposing process. You can take your infographic (which started life as old content, was repurposed into new expanded content, was repurposed into slide deck and then into an infographic) and alter the flow of the informaton yet again to make it into a videographic.

A videographic is nothing more than an infographic that moves. People love graphics. People also love moving graphics. A videographic gives them what they want and love.

Good Service Rules Personal Use Ebook

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16. Know your business

The best way to ensure the answers and help you provide to your customer is accurate is knowing your business, and the products/services it sells, inside and out. You (and your employees) should strive to know every liPle aspect of it in order to best serve your customers, and connect them with the solution that is right for their partcular needs.

Being unable to answer a queston from a customer without first consultng a manual (or even worse, Google) leaves them with a poor impression of your company, because to them it will seem like you don 't know what you' re talking about. On the other hand, if you seem like you know just about everything when they ask you, the opposite will be true and they ' ll be highly likely to trust your knowledge and opinions.

17. Reward employees who perform well

Offering rewards and bonuses to employees who perform well is usually a great idea. In the customer service department, however, you need to make sure you ' re not just rewarding your service reps based on the number of cases they ' ve handled successfully in a given period of tme. The reason is probably obvious: this would encourage your staff to only do the bare minimum to resolve as many issues as possible, never going that extra mile that ensures customers come back to your business.

If you have the means to do it, try to set it up so you can easily gauge customer satsfacton (for example by sending out surveys). Then, base your rewards and bonuses on the actual feedback you get from your customers. That should lead to bePer customer service overall.

18. Deliver on your promises

This may seem like a given, but it ' s important to menton anyway. Never promise more than you can actually keep, or you' ll end up with some extremely disgruntled customers. Breaking a promise you' ve made is sure to turn a customer off from doing any more business with you, and it just isn' t worth it.

If anything it ' s always better to under-promise and over-deliver. If you' re not sure you can deliver on something, better be safe than sorry and tell them you probably cannot do it. If it later turns out you actually can do it, they ' re likely to be pleasantly surprised and feel like you've really done your best to help them out.

19. Learn to apologize frequently

When something goes wrong, apologize. Even if it ' s just something minor, like a one day delay in shipping an item to a customer. Apologizing is just another way of showing that you accept responsibility and that you, as a business owner, care about your customers.

In fact, you should probably make a point of including an apology in every interaction with a customer when it ' s been established that they have a problem that is directly or indirectly caused by you or your company. It doesn't require much effort, but will go a long way towards making the customer a bit less hostile.

Don 't overdo this one though, as it only works if it seems like you're being sincere. People are often able to tell when you ' re not being honest and you' re just telling them what they want to hear, so try to make sure you really do mean what you say.

20. Own up to your mistakes

Everyone makes mistakes - including business owners and customer service reps. What ' s important is to never try to put the blame on someone else. As a business owner, mistakes are your responsibility, even if they weren' t directly caused by you. Own up to them and try to resolve them without causing a fuzz; that ' s really all you can do.

It may be tempting to tell a customer that "oh it ' s this and that person' s fault, they ' re new here", but the reality is that customers really don 't care about that. They care about geEng their problem solved, and want to know that you (the business owner) are on the case, even if you didn' t personally cause the problem in the first place.

Sometimes it ' s also a good idea to assume responsibility even if the fault actually lies with the customer. PuEng the blame on them is a sure way to get them defensive, and by not doing that you may be able to turn an otherwise unpleasant interaction into something much bePer for all parties involved.

21. Treat your customer service reps well

You should, of course, treat all your employees well, but it ' s often a good idea to take extra care keeping your customer service reps happy. If they ' re not happy they will likely provide poor service to your customers, directly affecting your business for the worse. A good rule of thumb is trying to treat your employees like you want them to treat your customers.

That ' s why it just makes sense to pay them a decent wage and offer them a good working environment. Working in customer service can be quite difficult and draining, so keep that in mind when you' re evaluating their performance.

If someone makes a mistake, let them know how to fix it but don' t be too hard on them. The most important thing is making sure they learn something from it and don't repeat it in the future.

22. Take complaints and criticism to heart

When a customer comes to you with a complaint, you have three choices. You can choose to ignore it completely (probably not a good idea). You can rectify the problem and hope it doesn't happen again. Or, you can try to learn something from it to prevent it from happening again.

It ' s easy to get defensive when someone complains about your business, especially if they ' re harsh about it. However, by just changing your perspective from treating it like a personal aPack to a helpful lesson, you can find that complaints and criticism are two of the best allies you have in perfecting and growing your business.

From time to time there will also be complaints that are completely unfounded, and those are obviously safe to just ignore. Some customers are probably mostly looking to vent, and those are unlikely to be of use to you for improvement purposes. Listen to their complaints with a smile and move on!

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Where to Send the Traffic?

We've said it a few times already but it's so important that it bears repeating. When you come up with your AdWords campaign or any advertising campaign, you need to be focused on results. That's why using CPA is a good strategy.

But what's key here, is that your ability to convert isn't going to be entirely down to your AdWords strategy. What's just as important if not moreso, is the page that you actually send people to. In other words, you can have the best advert in the world but if your eCommerce site is confusing, hard to navigate and doesn't look trustworthy, then you will lose customers.

For maximizing direct conversions there are two main places you will probably send your traffic: landing pages and ecommerce sites. Here we will look at how you can best utilize each.

Creating a Landing Page

The basic idea behind a landing page is to have a single page that converts your visitors into buyers. You've probably visited these sites before and in most cases they will consist of a long, narrow passage of text with a 'Buy Now!' button at the bottom and interspersed throughout the text.

These pages exist purely to make sales and as such they contain no navigation or anything that might lead visitors away from the page. What's more, they tend to use a number of strategies throughout the text to try and really sell the product.

The main objectives of a landing page can be explained simply with the acronym AIDA - Awareness, Interest, Desire, Action. Your goal then is to introduce your product/service, to explain what it is, to make the audience want it and then to get them to click on your 'Buy' or 'Sign Up' button.

Throughout the process, you will be fighting a natural inclination that those visitors have to simply leave. Most of us are in a rush these days and we all have very short attention spans - especially when it comes to surfing the net where we're constantly distracted by about 20 exciting looking things at once.

Your job then is to make sure that you grab the attention of your visitors and that means using large headings that tell the full story even if they skim read. It means using short paragraphs and a narrow format and it means utilize bold, capitals, colors and underlining a LOT.

Another good strategy is to create a narrative around your sales pitch. We are naturally inclined to be engaged by stories because we presume that the information can benefit us. If you want to prevent people from leaving then, you should real them with a personal and intriguing story.

And again, make sure that you focus on a) your value proposition (what is the emotion that they will feel when using your product?) and b) allaying fears (why can then trust you?). Try to really paint a picture of what life will be like after your product (the narrative structure helps with this) and make sure they know they can trust what you're saying. To help with the latter points, alluding to facts and appealing to authority figures can be very effective.

Applying time pressure by running a limited time offer or saying you have limited stock is also a good idea because it gets your visitors to act on the impulse to buy rather than going away and thinking about it. Ideally you want to create a situation where they are feeling desire, while at the same time a little anxious about missing out.

An example might start out something like this:

AMAZING NEW EBOOK SHARES A POWERFUL ABS ROUTINE THAT REALLY WORKS!

I don't know about you, but I've tried just about every workout under the sun to try and get an amazing six pack. Every time I was let down and found that I just couldn't shift that 'skinny fat' around my waist.

Luckily though, I discovered the work of world-renowned fitness trainer John Champ. John's 'Maximum Muscle' technique is aimed exactly like people me who struggled to lose the last inch of tummy fat to reveal a stunning six pack.

And trust me, when you see how easy and simple the technique is, you'll be blown away.

Since finding the Maximum Muscle technique, my life has completely turned around. I've never had so much confidence, I've been getting attention from the ladies and I've been waking up with more energy and enthusiasm than ever before. I finally know what it must have been like to be one of the jocks in school!

Simply put, I've gone from beta, to alpha male... and in just THREE months!

FROM SKINNY FAT TO RIPPED ABS IN THREE MONTHS -WITH THREE SHORT WORKOUTS A WEEK!

This program isn't like other fitness programs. Why? Because it's focused on simple results with a program that's easy to follow.

If you.

Notice how the writing uses very short paragraphs, how the story gets you to keep reading and how it encourages you to imagine what 'life with abs' must be like. It hits emotional points, it sounds official and it has a quality that makes it hard to stop reading.

Video Marketing Excellence MRR Ebook

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Chapter 5: A Quick Guide to YouTube Marketing

Despite the myriad different options available when you're looking for a distribution platform for your videos,

YouTube is likely to be the most popular choice for the vast majority of businesses and entrepreneurs. Thus it is useful to have a basic understanding of how to gain exposure of YouTube and how to stand out among the crowd. Here we'll look at some effective ways you can do that.

SEO for YouTube

SEO stands for 'Search Engine Optimization' and generally refers to the way that websites can ensure that they show up in Google searches. As we've already discussed though, YouTube is effectively a search engine too and when someone is looking for your content here they will do so by going on to YouTube and searching for related topics.

Fortunately, a few things can help you to encourage your video to show up...

Title

The single most important thing is to choose a good title for your YouTube video. If your video has a long obscure name then no one is going to search for it. At the same time though, if your video is called 'Fitness' then it is hardly going to be able to compete with the millions of other videos with that word in the title.

Your aim here then is to use a name that people are likely to be looking for while at the same time being distinct and descriptive. You can find keyword tools for YouTube that help you to identify these kinds of titles but unfortunately they often charge and aren't always reliable. The easier method is to use a little common sense, as well as to keep a careful eye on what suggestions come up when you start typing into the search box on YouTube, then take a look at the other videos there and try to see how many you'll be going up against.

Description

When you upload a video to YouTube you will have the option to add a description where you'll write what your video is about. This is another opportunity to include your keywords and while the precise weighting/algorithm is unknown, it's generally agreed that the more content you can provide here, the more likely you video is to show up high on the lists (and this makes a lot of sense). A good description will also encourage more people to watch your videos.

Fast Traffic Secrets PLR Ebook

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Fast Traffic Secret #4: IBOtoolbox (FREE)

For those of you who aren't familiar with IBOtoolbox, I recommend that you spend some time investigating this traffic and marketing goldmine. IBOtoolbox is a social network for business owners that can be used to not only generate attention to your webpages, but also merge your marketing efforts with other interested business owners and entrepreneurs. As an online business owner, it should be your goal to not only be interested in traffic, but also long-term business opportunities and relationships. This site works very well for both.

So how does it work? The basic idea of IBOtoolbox is that it allows you to blog to other business owners about common problems in the business world and solutions for them. These "press releases," as they are called, are an excellent way of obtaining traffic and conversions, but they aren't the only way to do this. By signing up and filling out your profile, you will receive 500 credits for use in advertising. However, you can generate further credits by writing "press releases" on the site. IBOtoolbox also features an advertising system, which allows users to post an ad that will show on the main page of the dashboard. As you will see below, this is the approach that I used, as I didn't want to spend a whole lot of time writing "press releases." You can do this for even better results, but if you are looking for a quick traffic fix, the advertising system works flawlessly. Did I forget to mention that you get free advertising credits each week? Awesome, right?

*Secret Bonus Tip*: Don't feel like doing tons and tons of posts? Just create tons of separate accounts and fill out your profile for nonstop free credits!

See for yourself...

While I slept one night, I got over 83 unique visitors to my landing page, which netted me several sign-ups to my list? and I only had a 3% CTR on my IBOtoolbox ad - which sucks (I'm terrible with most ads lol, so this is a great worst-case scenario example)! Think of the possibilities with this!

Step 1: Go to ibotoolbox and create a new account.

Step 2: Login to your dashboard. Fill out your profile. You will now have access to 500 advertising credits. Click on "My Advertising."

Step 3: Click on "Convert Credits."

Step 4: Click the dropdown menu and select the amount of credits that you want to convert. If you filled out your profile, you will have 500 credits to convert. Convert them!

Step 5: Once you have converted your credits, click "Create New."

Step 6: Click "Create a New Text Ad."

Step 7: Fill out the field with the proper information. For those who don't know what "Friendly Name" is, it is simply your nickname for your own ad. This will not be displayed to those who see your ad. Choose where you would like to have your ad displayed. This will affect how quickly you run out of points. Once you're done, click "Save Ad."

Step 8 (optional): You can generate tons of extra credits by completing press releases. These also can help drive extra traffic. Click "Press Release" in the Site Navigation menu. Once you arrive there, click "Create Press Release." Complete your press release (I recommend that you complete 3-5 of these per day for maximum effect). Remember that interacting with other peoples' posts will generate credits as well.

Fast Traffic Secret #5: eBay Classifieds (FREE)

"Seriously, Phil?? eBay?..."

I know what you're thinking. But believe me? eBay is a lead magnet and traffic monster! eBay is one of the most visited websites on the Internet and it gets hundreds of millions of searches per day. What does this mean for you? You have access to one of the most powerful lead magnets EVER. If you thought Amazon Kindle was the only serious lead generator, think again.

So, how does this work for you?

The way this works is simple - open an eBay account, upload quality PLR or your own digital product ("how to" guides work very well) that includes links to your website as well as affiliate links (this can be great for profitability), set the price at free, and let the traffic and commissions flow.

Step 1: Visit ebayclassifieds and select a popular city (listed at the bottom). For this example, we will use Atlanta. Choose the "Create your FREE Ad" option. Select the "Books and Magazines" option.

Step 2: Fill out your listing. Choose the "Free" option for price. Be sure to include a link to your squeeze page, website, or digital product inside of the classified description. Make sure that you also enter the same zip code of the city that you desire to post in. As I state above, I recommend listing in a popular city for more traffic. Click the "Preview Your Ad" button at the bottom when you are finished.

Step 3: Click "Post your ad" to list your eBook!

Step 4: Check your email to confirm your ad listing. Click on the confirmation link.

Step 5: Enjoy your new traffic and leads! List your ad in as many different cities as possible! Enjoy your new traffic!

Fast Traffic Secret #6: Email Traffic List (FREE)

Email Traffic List is an amazing website, especially for those looking to build a list or promote affiliate offers. This website allows you to send mail to over 1,000 people just for joining - that's a LOT of people. If you are into solo ads, this is an awesome free alternative that can work just as well. This website works somewhat like a traffic exchange, except with email traffic - making it much more effective for getting targeted visitors quickly. Contrary to popular belief, you do not need to send any emails in order to be able use their system.

So, how does it work?

Email Traffic List works by allowing you to earn "credits" by tweeting, viewing ads and emails (which is how people are driven to your website), and more. You can then use these credits to mail their huge email list that consists of hundreds of thousands. It's not very difficult at all to drive traffic with this method, even if you aren't good at writing emails.