Ebook Sample Content Preview:

The Tease Is In The Squeeze

First of all, a brief explanation of what a squeeze page is and how it works is in order. In the purest sense, a squeeze page is a highly optimized and focused lead generator catering to a specific niche; the public-facing top (aka "mouth") of a highly profitable Traffic Funnel.

The very best converting squeeze pages are the ones that never attempt to be "all things to everyone": They excel at catering to one specific niche's problems and concerns.

Think of your squeeze page as your rapport-building mini "solutions provider" that never sleeps and is willing to tirelessly serve your niche aficionados 24/7 (yep, even on Holidays).

For example, your visitor lands on your site, and sees your invitation to a...

Free download,

Free subscription,

Free trial / sample,

Or some combination thereof.

Done right, your visitor is practically salivating to get in on the action. And unless you have a REALLY damn good reason for doing so, your squeeze page should never, ever ask fer more personally identifiable info than just an email address (and at the very most, maybe their first name).

Numerous marketing studies over the years have shown that opt-in rates are directly related to the amount of information being collected. When split-tested, just an email address and nothing else generated the highest response.

Opt-in conversions were discovered to rapidly decline on opt-in form split tests requesting more than just an email and first name.

Now after your visitor submits their details, your autoresponder then automatically sends them an email with an opt in verification link. Right after clicking on the verification link, they are either:

Automatically sent a second email containing the access link,

Or instantly able to access whatever the promised goodies are (depending on how you set your Traffic Funnel up).

Although there's a wide variety of different squeeze page strategies, that's the overall gist of a basic squeeze page.

However, it's the different Traffic Funnel styles that open up exciting venues of opportunity for you to get creative. Let us now explore several intriguing Traffic Funnel tips, strategies, and characteristics.

Traffic Funnel Style Example

The following Traffic Funnel style example consists of a highly compelling opt-in offer and a download page containing the access link(s) to the goodies promised; with a precisely-matched premium offer presented to the viewer.

Except in this case, this good ol' fashioned Traditional Sales Funnel has been optimized for Affiliate Marketers with a couple of innovative twists:

Your Thank You Page: Right below your "Thanks for subscribing!" spiel (and of course, the download links to that which was promised), start a new paragraph with something like...

"Hi, my name is {name}, and just so you know, I'm a practical, no-nonsense kind of {guy/girl} who accurately reports both strengths and weaknesses of the products I review. In other words, I am an actual end user of the products and service that I recommend.

You might find the following candid review I did on {insert product here} a real eye-opener. If nothing else, my unbiased reporting on {insert product here} will definitely come in handy for knowing the pro's and con's. Enjoy!"

Proceed to do exactly that... A detailed honest review with an investigative journalism feel to it. Hold absolutely nothing back: what you loved about it, what you weren't so thrilled about, how it could stand to be improved, any real positive results you experienced with said product, etc.

You'll be pleasantly astounded at how fast this can build rapport with your subscribers, while at the same time conveniently lowering buyer resistance.

The key to making this approach work like gangbusters is to be 100% honest and sincere with your reviews.

However, the absolute worst way to go about it, is to force your new subscriber to endure a mile-long sales page BEFORE getting access to that which was promised. It's rude, pushy and creates dissonance between you and your new sub (i.e. pushing them to quickly and easily opting out). Bad Juju.

Ebook Sample Content Preview:

81. There's always more—There is always more you can do to reach your goal. Don’t settle for what you can do right now. Don’t focus on what you’ve achieved in the past, focus on what you can do in the future. You can always achieve more.

82. Results matter most—No matter what anyone says, it isn’t just that you try and do your best. Never forget—Results matter most. Never get complacent or comfortable just because you check a lot of tasks off your list every day, or you use strategies that your friends all agree are the best. Don’t confuse activity for accomplishment.

There's a big difference between the two. If you aren't getting the results you want, you're probably working too hard on the wrong things.

83. Science and technology aren’t everything—Use technology and science, but don't make them everything. Use the latest and most effective research to help you reach your goals. It doesn’t mean anything that you can use technology if you don’t ever reach your goals. That's like a person priding himself on being a business school graduate but losing the sight of the fact he wants to become a successful businessman.

84. Perfection isn’t everything—Look for effectiveness, not perfection. A strategy doesn't need to be optimal in order to be effective. An optimal strategy, without desire and determination, can be just as ineffective as a terrible strategy. Although perfect is great, you don't always need the perfect strategy if your head and heart are in the right place.

85. Let yourself be motivated by others—If you see people who have better accomplishments than yours, admire them. Use what they've accomplished as a source of inspiration. Don't assume they have done anything extraordinary to reach their goals or were bred by geniuses. Use them as motivation that can end up proving you sold yourself short.

86. Associate with people at the level you hope to achieve—If your goal is to get a promotion to a specific position, hang out with people holding that position. See how they got there, and learn from their successes. You’ll find hanging out with determined, optimistic, and driven people will help you maintain motivation and reach your success faster.

87. The basics work—Things don’t have to be glamorous or ingenious to work. Remember that the basics work too. Sometime getting back to basics helps you focus on the goal itself instead of a creative way to achieve the goal.

88. Keep moving forward—It’s not uncommon to get in a slump when working toward your goals. Remember—it will pass. Keep on striving for success and focusing on the goal.

89. Think it and do it—There’s truth to the saying, “If you think you can, you can.” Just think you can do it and start doing it. It may take a while, but always believe you can, and you will. Instead, too often people think they can’t, so they can’t—or don’t.

90. Actualize your potential—Potential is nothing until it’s actualized. People often say, “They have great potential” when speaking of someone. You might have it, but what good is it if you don’t put it to work. Knowing that you have the ability to do it isn’t enough to keep you motivated. Seeing that you can do it and actually achieving it, however, is a great motivator.

91. Measure from start to finish—The most successful person creates the largest gap between where they started and where they are now. The person who starts with few advantages but works his tail off to produce remarkable results is far more successful than the person who is extremely gifted and only ends up with good results. Being one of those who reaches remarkable results will be motivation to start your next project with gusto and you’ll be surprised how your motivation for new tasks will grow over time.

92. Remember...you’re not alone!—You’re not the first person who has struggled to reach a goal, and you certainly won’t be the last. Everyone struggles with staying motivated and reaching their goals. The reality is that refocusing, changing, or making a new start on

something, no matter how small, is a big deal, but it's not impossible. With the right approach, you can definitely do it.

93. Recommit to your goal if you slip up—We all slip from time to time. If you slip up, don't give up. Forgive yourself and make a plan for getting back on track.

94. Don’t beat yourself up for mistakes—Instead, pat yourself on the back for everything you did right. Remember, mistakes are a natural part of the process.

95. Learn from your mistakes—Look at your mistakes as lessons and reminders of why you're trying to make a change. When you mess up, use it as an opportunity to learn something new about yourself.

96. Adopt a stick-to-itiveness attitude—Don’t just stick to working toward the goal. Stick to doing everything you can to make sure that you reach the goal. That includes learning more if necessary and revisiting the goal at a later time.

97. Use positive self-talk—Tell yourself things like, "I deserve to get the promotion because I've really been working hard" or "I feel great when I swim because I'm doing well on my exercise plan."

Ebook Sample Content Preview:

Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Good Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.

Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page's chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.

Be Cautious

Twitters have a "language" of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host's perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets

In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:

Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one's own endeavors and bring about more compatible percentages of increased success.

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.

Ebook Sample Content Preview:

The Value of Likes and Shares in Engaging Your Customer

Engaging your customers online is an important undertaking of every business and one of those ways is to engage them through social media. The social response is a way for your customers and potential customers to weigh in on what is being said on social media.

When a follower likes your content it generally means they have read it and they found it interesting or agreed with it. For the most part if a person, likes something it means it didn't offend them. A like is similar to a 'thumbs up.' If they share your content then generally it means that they see it as having some value to others.

If you earn a comment, you need to realize this takes the most amount of effort so it is apparent that you have successfully achieved a high level of engagement and that is what your goal should be. To know that you are engaging with your customers online in an effective manner, you want to see them leaving comments on your posts. If day after day your posts get little engagement then you need to consider what you can do to change the situation, because it is apparent that you are not successfully engaging.

Of course, results you can measure relate to why you are on social media to begin with. If you are there just to raise your brand's awareness than you will likely have to accept getting likes and shares and little more. However, if you are there to engage with your followers or connections then you will want to create a two way conversation as much as possible.

You need to recognize that the more you can create these two way conversations and engage with your customers and followers the more interested they will be in visiting your pages and seeing what's new and exciting in your company world and what new products/services you might have to offer.

Generating this kind of interest is good for business. It takes little effort to click a like button and really not even read what's in front of you. It takes much more effort to engage on a post and that means your followers are actually paying attention to what you have to say and they find it valuable enough to have a conversation about. That's true customer engagement online and that's what is going to grow your business and improve brand recognition.

How to Engage Your Customers With Holiday Marketing

It seems there's always a holiday around the corner. When it comes to online marketing no longer, do we wait for Black Friday to send our online marketing into overdrive? Instead, we now address the holidays as they arrive. In fact, smart businesses think about starting their marketing kick offs earlier rather than late.

At one point, we recognized the main holidays like Christmas, New Years, Easter, etc. Now we recognize many holiday (as far as marketing goes) including Black Friday, Halloween, Martin Luther King Day, etc. It seems retailers from all walks have learned that holiday marketing can be extremely beneficial to them.

Let's look at Halloween as an example. When you are planning your Halloween campaign consider this, 71.5 percent of all adults plan to celebrate or participate in some kind of Halloween activity. There is no specific demographic that is more likely to participate than another. This would indicate that no matter what demographic you serve you can benefit from running a marketing campaign through Halloween. This is one example of how knowing the stats for a particular holiday can be beneficial in helping you decide whether to run a campaign. Generally speaking, if you ignore a holiday you will be missing out on a marketing opportunity and a way to engage your customers.

How to Engage Your Customers With Holidays

Have a loyalty program where holidays build additional bonus points. You can even run a separate loyalty program from just holidays if you want. Always test the waters first. See how receptive your customers are to a loyalty program. Try to design one specific to your brand and your customer needs. Your options truly are endless.

Offer free giveaways with purchases on holidays or create mystery packs that you sell on holidays.

You can use this in many ways to participate in the festivities of the holiday season. Don't be afraid to be extremely creative with your giveaways and try to tie them to the holiday.

A holiday is an excellent time to give your site a facelift. Work with your website designer to make small holiday related changes to your pages. You can have a lot of fun to this! You might even be able to make the changes yourself depending on your skills or how much access you have to your site.

This is an excellent time to reach out to your customers and engage them. You can combine your marketing for that period with the holiday. Include social media and email campaigns. Let your customers know that you love to celebrate these special times.

Learning how to engage your customers by incorporating holiday celebrations is a skill you won't want to miss out on.

Online Customer Engagement Means You Need Insight on Your Customers

If you think about it, the customers that have purchased from you are special. You have their money -they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them.

The first thing you need to understand is how they see you based on their experience with your company. This means you need to harness the insights you have on your existing customers and these insights could help you do a much better job of generating sales.

There are numerous ways that you can generate customer insight. However, you should incorporate some of it into the day-to-day operation of your business. Other components can be carried out during key periods throughout the year. It's a good idea to ask questions around their satisfaction with their purchase, how their online customer experience was, what it was like to deal with your company from an outside perspective, did you meet your customers requirements and expectations, etc.

Ebook Sample Content Preview:

Banner Ads

Banner advertising is another tool that is often used to get the recognition of the product or service to the attention of the viewing public. Having its own merits, the banner ads tool has proven to be effective in its own way.

Banners

There are a few options available as to how to capitalize on the use of banner ads. The banner ads can be used as pay per click or flat rate payments styles.

This would mean the banner ad gets the viewing public's attention when they click on the sites that have the ads featured or when directly click on the banner.

The banner ads can be posted on other sites for a nominal fee, and having a competitively appealing ad can help to create the necessary interest in what is being featured.

Also being able to narrow down the target audience and the focus on this chosen audience helps to get the ads to the intended prospects without too much hassle.

Using the link exchange, back links and submission of websites will effectively work towards garnering the necessary traffic interests which should eventually convert into actual revenue earning power.

Some things to consider when designing an impactful banner ad would be as follows:

Of course making the ad as attention grabbing as possible within the first few second is crucial to ensuring the viewer takes the trouble to continue giving it their undivided attention till the end of the ad

Making use of fairly large logos or theme designs will also contribute to brand awareness which in turn will cause the viewer to immediately and favorably connect to the idea of its possible content.

The use of "attractive" looking people to be feature in the ads is always welcomed and most people like to look and admire such individuals. It also subconsciously works towards some unspoken connection that could work in the favor of making the ad relatable.

Social Marketing

As social marketing is a platform that allows several different tools to be used it is often the popular choice made by those who are interested in getting as much exposure for the sites as possible. These tools may include videos, blogs, photo sharing sites, social networking sites and bookmarking websites.

Social Sites

The increased visibilities these tools can provide will effectively distribute the information posted thus making the social marketing style one which ensures links back to the host site. With creative and interesting content featured the site will have almost no problem attracting visitor to the site.

With better targeting opportunities through this tool, the segment of internet users can be better filtered and thus limiting any wastage of time and resources.

The various parameter elements and tools on the social media website are usually able to create the increased level of visibility needed. This target style of a specific group can also contribute to the awareness of the personal branding concept.

The ROI is also considerably higher when compared with other options available for the furtherance of an internet foray because the only real commitment would be the time invested. Being free and efficient does have its attractive advantage.

The skills required for the use of the social marketing platform is also comparatively less, as other tools in most cases require some form of informed knowledge of the workings and positive attributes of the said tool.

The social marketing platform does not required any technical skill and thus can be designed and used by anyone online.

Strong basic communication skills would suffice in making the site a success with this style. It allows the individual to successfully build the brand and site at a chosen comfortable pace.

Another positive angle the social marketing attributes is the human touch or contact it allows. This is because the information is directly exchanged where others may take on the form of continuously directing banner ads and link ads to the viewer which in turn cause undue frustration and eventual annoyance.

Brochures And Direct Mail

The idea behind making any particular choice of the mode to be used to get a product or service noticed through internet marketing is to hold and keep the attention of the viewer long enough and effectively enough to convert them into loyal paying customers.

Putting It On Paper

Therefore by using tools like brochures and direct mail, this idea is explored and capitalized upon and in most cases has proven to be an advantages choice made. The following points should give some indication as to why this is so:

The credibility issue is clearly shown through the use of brochures and direct mail choices. With the use of these platforms the viewer is immediately given the "whole picture" of what it's all about. Fact and figures are often included in the information to provide the evidence of what is being promoted.

In general people like to have some material presented to them in an interesting and enticing design that will give them both the information needed to convince them to make a commitment to purchasing or simply to be better informed about what is being offered, thus brochures act as a good introductory tool and direct mail works to get the immediate attention of the viewer.

Knowing what the target audience is likely to be looking for and designing the material specifically to cater to this line of thought is very important in garnering higher interest levels in the endeavor being advertised.

The contents of the brochures and direct mail should ideally address the issues of page content, product descriptions, product capabilities and such in a concise and effective way while keeping the general theme of being attention grabbing. Using other internet marketing tools to help accomplish these criteria would also be encouraged.

One should remember this is the probably among the first contact platforms the viewer will have to connect to the product or service and thus it should be capitalized upon to its optimum.

Face To Face Marketing

For some this style of getting their businesses, products or services noticed can be quite challenging and even a daunting prospect, while for others this face to face approach present all the positive elements they relish in order to allow them to effectively exercise their potential capabilities.

Person To Person

Being able to directly interact with potential customers can be quite exciting if one is confidently equipped with the right attitude and tools.