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Section Four: Publishing and Promoting Your Video

Give yourself a pat on the back. You have planned, produced and edited your own video. Now it's /me to publish it to the Internet and promote it. Promo/on is important because there are thousands of videos published to the web every day. We'll look at some techniques to draw your target market to your videos and help you build your audience.

Uploading Video

Uploading videos is a simple process. Most video sharing sites have a similar method but we will look at YouTube as an example as it is the most popular site. Once you are logged into your account, look for the buGon marked ' ' Upload.' '

AXer clicking the buGon, you're given the choice to ''select files for upload '' or ''drag-and-drop '' video files. If you choose to select files, you'll be able to navigate to the video on your opera/ng system, locate it and click it for uploading. Alterna/vely, you can drag your video from another window and drop it onto the upload page. If you're comfortable with the process, you can upload mul/ple videos at the same /me. For this example, we'll look at a single upload.

As the file uploads, you'll see a bar measuring its progress. At this /me you'll be able to enter the Title, Descrip/on and Tags. You can also choose Category, Sharing Op/ons and Privacy Settings.

Number Two Search Engine

Why should you care about the Descrip/on and Tags? Few people realize that YouTube is the number two search engine on the Internet behind Google itself. That means many people are going directly to YouTube to find out informa/on they want.

By filling out a complete Description and adding relevant Tags, you are giving YouTube the information it needs to put your video high in the search results. Otherwise, your video will be invisible to people that can benefit from your insight and experience.

Add keywords your potential audience would use to look for your video. For example, if your video is about basic Swedish phrases for travelers, you could title it, ' 'Easy to Learn Basic Swedish Phrases for Travelers.' ' In the description you could say, '' This video will teach you basic Swedish phrases for travelers. These phrases will benefit you if you will be traveling to Sweden and want a few handy phrases that will help you get around easier and faster. You'll start your trip on a positive note, feel more confident dealing with local shops and enjoy your trip more.' '

In this case, we've used the keywords ''basic Swedish phrases '' in both the Title and the Description. Similarly, you want to add Tags that include the same phrases and keywords, as well as any corollary keywords you think might help people find your video.

As shown above, your best strategy for creating titles is to describe exactly what the video is about. Avoid Internet slang like ''LOL!' ' It turns off a certain percentage of your audience and doesn't do much to compel viewership. At the same /me, resist the urge to title your videos in catalog fashion like, ' 'Joe's Plumbing Video #1. '' While this makes it easier for you to keep track of your videos, it does nothing to get viewers excited about watching.

Custom Thumbnails

YouTube is key to video marketing. The site gets 4 billion video views a DAY, and receives preferential treatment in Google search engine results pages (SERPs).

However, there are some things about it that are annoying. For example, thumbnails for ''suggested videos '' line the sidebar next to your videos. They also populate the video screen after your video ends. All these thumbnails are distracting for your viewers. It is too easy for someone to click away to another video that is not yours.

You can counteract these thumbnails with crea/ve thinking: Create your own! Here's how to do it: Extend your video length and display your own images that link to other videos you have on your channel.

Create your own images and then add annota/ons on top. Annota/ons are cap/ons provided by YouTube you can type on top of your video and make linkable. You can use ' ' picture-in-picture ' ' videos or sta/c images. At the end of your regular video, add the image. Many YouTubers split the screen into quarters, and create a different thumbnail/link to several different videos.

Add a good call to ac/on like ' ' don't forget to like, comment and subscribe. ' ' You might want to add the call to ac/on before the thumbnails. Test both methods to determine which one works best.

Additional Ideas

Consider adding a secondary channel for ' ' behind-the-scenes ' ' videos and other videos that don't fit into your main channel. By displaying them on a separate channel, the main channel has videos with consistent themes and branding, helping you add more viewers—they know what to expect.

Here is another /p. Tag each video with either your own channel name or a tag that is common to a series of videos. For example, if you are a business with a number of videos dealing with the same topic, create a tag that is unique to those videos.

That will separate them from the other videos on your channel in the YouTube algorithms. Similarly tagged videos are more likely to appear in the sidebar of the Google user-interface. By filling the side bar with your own videos, you'll gain more views, and prevent competitors from distracting your viewers to their videos. Make sure to add a call to action. Also, don't open a new tab or window.

Video Thumbnail In Search Results

One reason video is so effective is that it appears in the Google search results with a video thumbnail. Entries in the search engine results pages with video thumbnails have a 40 percent higher click-through rate than a normal link. In addition, many people won't watch the video. But they are s/ll interested in your offering--they just want the phone number or address so they can call or visit. So put the phone number right in the title.

Brand your YouTube channel with a consistent look and feel. Go to Fiverr.com for inexpensive graphic design help. Consistently create quality content on a regular basis because YouTube likes consistency and uses it to determine ranking.

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Chapter 3: Developing Healthy Boundaries

Setting healthy boundaries in your life can often be fraught with difficulties because you're dealing with so many different personalites - those of your coworkers, family members, spouses and friends. All of these people have different expectatons of you and some may cross healthy boundaries.

If you haven't set certain boundaries for yourself, stress, bad feelings, breakup of a relatonship and anger may occur when you change. It's important that you know how to set boundaries for yourself and which are most important to you, but it's also important to know how to deal with the reactons of others to the boundaries you've set.

You have rights that need to be respected - to be able to say "No," when you want to and to expect courtesy from others. It's your right to let the phone go to voicemail, ignore email for awhile or not answer a queston if you don't want to. Think about your current boundaries. Are you saying "Yes," when you'd rather say no - or are you using anger or nagging to get your way rather than expectng others to recognize and respect your boundaries?

If you're experiencing anger and disrespect from others not adhering to your boundaries, you may need to rethink how you communicate with others. Keep in mind that boundaries aren't meant to punish others - but are set in place for your own protecton.

Setting boundaries works best when you don't shout or nag, but remain calm and collected when you carry out compliance to the boundaries you've set. Speaking your mind and sePng limits for others requires you to make yourself the main priority and not be afraid of the consequences of protectng yourself.

How to Develop and Set Healthy Boundaries

Developing and sePng healthy boundaries help you lead a very healthy life. It's a skill that may not have been learned in childhood or even far into your adult life. It may take a professional coach or counselor to help you along the path of boundary-building if it's a new and scary concept for you.

First, you've got to know and understand yourself and your own boundaries. Basically, any situation which makes you feel uncomfortable or that you regret later on requires that you reset - and follow through with - your current boundaries.

If you periodically find yourself becoming "soft" on your boundaries and it's making a difference in how much you're enjoying your life and feeling that you garner respect from others - it's tme to rethink your boundaries and set ones which you're comfortable with.

It may help you to write down some boundaries which you feel are "non-negotable" and work from those. Be clear when you describe what it would take to cross that boundary. Also, think about how you'll handle the situaton if that boundary is crossed so there will be no queston or arguing about the subject.

For example, if you have a coworker who crosses your boundary of touching, it's tme to set the boundary and clarify it to yourself and the coworker. A pat on the back may be acceptable, but hugging may not. In some instances, all touching might be off limits with this person and/or others.

Knowing your personal limits on what you can tolerate - or not - is an important part of how you'll develop and set boundaries you can live with. Consider the following tps when developing and sePng boundaries and how you'll cope with reactons from others.

Know thyself - When you're tuned in to your feelings about boundaries, you'll soon discover exactly what's bothering you about certain situatons.

What are you resentful about - or what makes you uncomfortable about an issue? The more you know yourself and what makes you feel as you do, the better able you'll be to set the boundaries which will be most important to you.

Ponder your past - What, if anything, in your past has led to feelings that your boundary has been broken? Perhaps you weren't respected as a child or in a job after you became an adult. If you learned how to deal with it by accepting the behavior, you likely feel anger or resentment now. Write down all you can remember about what may have happened in your past to make your boundaries weak and unacceptable.

Ponder your present situations - Are your relatonships healthy with spouse, family and friends? If not, which situatons may need new boundaries which demand respect and that will protect your physical and emotonal well-being? Ignoring your needs can keep you drained and might eventually affect your health.

Make yourself the main priority - Your energy, health and peace of mind must come first or you won't be able to effectvely help and deal with others. When you practce self-care, you're giving yourself the opportunity to be the best spouse, mom, coworker or friend you can be. If you're not taking care of yourself, you'll have certain cues such as lack of energy, anger and mistrust of others.

Know that you deserve to have boundaries - Give yourself the permission you need to set and enforce your personal boundaries. There's no need to feel guilty about enforcing boundaries. You have every right to the selfrespect you deserve and every right to demand that others give you the same respect.

Be firm and direct with those who cross your boundaries - Some people will welcome your newly set boundaries and see it as a good thing for you. Others will rebel, get their feelings hurt and you may possibly run the risk of losing a friendship, marriage or cause rifts at work or between family members. As long as you're firm and direct about your needs, you are in the "right" and others should respect that.

Learn to be assertive - When it comes to your healthy boundaries, you may have to push the "assertiveness" button more than you ever have before. After you've communicated what your boundaries are, be assertive in protecting those boundaries. People can be like children - once you let them get away with a little bit, they try your patience more. Communicate with the trespassing person in an assertive manner.

Developing and sePng appropriate boundaries will protect your self-esteem and keep you from expending time and energy on people and things which ultimately drain you and keep you angry and frustrated.

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Advanced Visualization Techniques

The following are several advanced creative visualization techniques that are useful to individuals who are familiar and comfortable with the enAre visualizaAon process. As always, these techniques are suggesAons that you may tailor to fit your own preferences.

A Glass of Water

Some people, especially those who visualize before sleep, will keep a glass of water on their nightstand or next to their beds. Upon awakening in the morning, they will drink this glass of water. This act reminds them that they are open to the universe and are able to receive what is sent their way. While certainly not a requirement, the galls of water technique provides a symbolic mnemonic that keeps the visualizer's eye on the prize.

Is What You Want Really What You Believe You Need?

Many people who visualize feel that if a certain visualized objecAve is not achieved it is because the desired object didn't jibe with that individual's personal beliefs. In other words, if you try and obtain something that is not consistent with your moral beliefs you will not be able to get it. Visualizing bad or evil outcomes fall squarely into this category. The universe seems unwilling to help foster negaAve energy. In fact, some visualizers believe that if you try and visualize a negaAve outcome for someone else, that desired negaAvity will actually rebound back on you.

It Is Polite to Say Thank You

GraAtude and contentment are important aspects of creaAve visualizaAon. When you are visualizing an outcome, especially when you are bringing it into your present reality, it is important to feel a sense of thankfulness. After all, you are asking for, and working towards, a personal goal. The benefit if this goal will be yours alone. It stands to reason that any visualization of this goal being achieved should be accompanied by appropriate emotional responses.

Takeaways for This Section

Using a glass of water to symbolize receptivity is useful when visualizing a goal;

Avoid visualizing negative outcomes and results;

Gratitude and contentment are important components of any successful visualization.

Many people use the process of creative visualization for personal ends. Often this involves material objects. Now make no mistake, there is nothing wrong with material objects or desiring certain objects in your life. However, creatve visualizaton is capable of manifestng much more in your life than a new TV, phone or automobile.

When used properly, creatve visualizaton can literally work miracles. You see, often when we believe in something strongly enough that belief can move mountains. This is the real power of creatve visualizaton. The belief in a certain outcome can literally alter behavior, emotonal response and even physical abilites.

In the 1980's a man by the name of Morris Goodman was involved in a plane crash that left him completely paralyzed and unable to breathe without a ventlator. His doctor's prognosis was bleak. His family was informed that it was unlikely that he would ever breathe on his own again, let alone walk. Prior to the plane crash, Goodman was a very successful insurance salesman who regularly practced creatve visualizaton.

While he was in the hospital, Goodman was able to communicate with family and medical staff by blinking his eyes. He told them that he fully intended on walking out of the hospital on his own two feet. The medical staff dismissed this as completely impossible.

Everyday Goodman visualized himself breathing on his own and walking on his own. In great detail he visualized the route he would take when leaving the hospital, the people he would pass and the amazed look on their faces. HE devoted himself completely to this objectve.

One day, Goodman said that he had a great urge to breathe on his own. He steeled himself and with effort he began breathing on his own. From that point on, the progress of his recovery was amazing. He regained full use of his limbs and a short Ame later he did indeed walk out of the hospital under his own power.

Morris Goodman became known as "The Miracle Man". He conAnued his successful career in insurance sales. He also became a highly sought after moAvaAonal speaker. He often ends his presentaAon by saying to the audience that a "person becomes what they think about".

Morris Goodman is not an anomaly. There are countless people out there in the world, just like you, who have harnessed the power of creaAve visualizaAon to achieve personal goals. These goals range from weight loss, to addicAon recovery and more. The point is that when creaAve visualizaAon is used on a regular basis and with a posiAve abtude and willingness to act then nothing is impossible. The power of the human mind is an amazing thing. All that it takes to uAlize that power is a willingness to believe and receive.

Conclusion

This brings us to the end of our look into the power and practice of creative visualization. It's been an interesting and enlightening journey. You've learned about the basics of visualization, including what it is and how it works and why it's important in your own life. You've learned about the specific steps involved in the creative visualization process, including how to address some very important preliminary issues before you even consider beginning any visualization program. You've looked at a couple advanced visualization techniques that can enhance your success and bring you even more positive outcomes. Finally, we've looked at creative visualization in action and how it can work even in the most seemingly hopeless situations. Now, the ball is in your court. It's time for you to begin your own journey using your knowledge of creative visualization to make your wildest dreams and biggest hopes a reality.

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Section Four: The Sales Pitch

To effectvely sell your products and services via webinars, engagement is key! Think about each element you are using to make your pitch and ask if your audience is geQng involved with your material. Are they bored? Do they feel it doesn't apply to them? Is it engaging? Is it excitng?

Think of it this way: If you had to condense your entire webinar to a 30 second pitch, what would you say? This exercise helps you focus your message and what you want your audience to take away.

Make sure your main presenter is a good speaker. Webinars share more with traditional film and TV than you think. People are used to a certain level of professionalism and clear presentation. You don't have to be a TV anchor or infomercial pitch man, but don't use a low energy, mumbling personality as your webinar leader.

Use clear, simple, active, colorful images that communicate your ideas.

Start with your end goal. What are you selling?

What does your prospect need to believe so they buy what you are pitching? What concept do they need to understand and accept to buy?

Position your product as the solution.

Don't just pitch like a machine saying, ' 'Buy! Buy! Buy!' ' It does not work. Provide value beforehand, and show the prospect why they should accept your ideas and solutions.

Ideally, you want to do as much marketing and selling upfront before the webinar itself as possible. You'll get much better sales results if you do.

Start the Webinar

Be energetic and enthusiastic. To sell , you need to use emotion. Start on time. Welcome attendees. Turn off all software. Make sure you have water, coffee, lemonade or whatever makes you refreshed and happy.

Tell them to grab paper to take notes. Give them a glimpse of how their lives will change from the informaPon.

Tell them to stay on to the end so they can get a special bonus or gio.

Make a ' 'Big Promise.' ' What is the single big benefit they will get from the webinar. In one sentence, what will they get or what skills will they learn? What pain will you address.

Use stories to tell them where you were before you found this informaPon. Tell them how you changed, and what your life was like aOerward. This is called future pacing. Your stories should be simple. You don't need to write a novel —simply use fast, short stories.

Explain why they should use your product. Then show why they should they listen to you. Give your credibility and experience. YOU are the expert, or your webinar leader is the expert. Tell the audience why you or your webinar leader is an expert and why they should listen and believe.

Share your personal story. This is where you can use words like ''imagine.' ' Say things like '' Imagine what your life will be like when you get these results as well.' ' What is the REAL benefit people get? They get freedom, Pme for family, financial independence, travel, etc. Show how your webinar removes the pain they are experiencing.

Provide visual social proof like screenshots or comments from current users. Show visual proof in all kinds of forms. Be creaPve.

Next explain why they should take acPon now. Remind them they don't want to wait anymore. Start getting them geared to taking acPon now. Show how in your industry, NOW is the Pme. Lay out the factors that are influencing your field. Here is why your soluPon is the one--show how they will grow with your soluPon FAST.

Deliver content that meets your Big Promise. Give them real valuable content that shows how to get the benefits you said you could deliver. Do not push junk. Provide real value, and over deliver on what you said you could do. Do not be stressed or nervous. If you feel nervous, refocus on your webinar a8endees.

This should be your ' ' guiding star ' ' for all of your webinar acPviPes and markePng. FOCUS ONTHE CUSTOMER. What does your target market want? What pain are they experiencing? Why are you the guru? What soluPons do you offer?

Once you've delivered your core content, now is the Pme to sell. You should have already delivered on what you promised, so they now believe you and are presold on your soluPon and that you are the person that can deliver it.

Present your product, service or soluPon. Realize they will believe you and go along with your pitch if they were already sold on your Big Promise. They now believe they should take the acPon you have been suggested. Explain the features and benefits of your product.

If you have them, offer bonuses to build value in the offer. Add in price jusP'ficaP'on by comparing your soluPon to what they would pay if they hired professionals on their own. For example, you might say, ' ' If you hired an offline markePng consultant to help get traffic to your videos, you'd pay $5000 per month at a minimum, and that's IF they will take you as a client. ' ' Show how your product is way lower.

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Chapter Five: Networking

Just because you spend the main part of your online business behind a computer doesn't mean that you don't need networking skills to help your business stand apart from others. ConnecGng with like-minded business owners can help you in many ways, including branding your product or service and opening endless opportuniGes.

ConnecGng with others on the "Net" is easier now than ever with all of the social networks and other ways to stay connected. Here are some ideas about networking on the Internet that will benefit your business:

Think of social network sites as the new "power lunch" or golf game for Internet marketers. Joining sites such as FaceBook, Twitter and LinkedIn can set you up to culGvate valuable clients, partners and mentors that can help your business grow.

Comment on blogs. Blogs are great ways for those who are interested in the same subjects can connect and exchange valuable informaGon. You should not only comment on blogs, but have a blog of your own so you can find out what others are thinking.

Join forums. Don't be inGmidated by forums that seem to be much more advanced than what you think you are. Forums are great ways to learn and to get advice from those who are in the "know" about things technological and methods that will help your business grow.

Leverage social networking sites to build your business. Many joint ventures and subsequent business successes have began on social networking sites. When you have a rapport with another marketer, it's easy to figure out a way so that both of you profit from the joint knowledge you have.

Networking Sites that Can Help You Connect

Don't limit yourself to Twitter and FaceBook to promote your online business with social networking. Branch out to other business-related contacts and gain even more in knowledge and business acumen.

Here are some networking sites you may want to check out:

E.Factor - This online community is targeted especially for online entrepreneurs and is full of great ideas.

Networking for Professionals - This networking site helps you network with others who have the same interests - plus gives you some insight into the reality of running a business.

Ziggs - The slant on this networking site is how to maintain respect, integrity and professionalism for your business.

Focus - Helpful to IT professionals and focused on helping online business owners to make the right decisions based on their business goals.

Networking is a large part of making your online business a true success. Take a look at the above sites and other networking sites that may help you grow your own business with a little help from your friends.

Main Learning Points of Chapter 5: Networking

Networking is a vital part of any business, and especially online businesses. It's crucial that you take advantage of social networking to learn new skills, cultivate relationships with other entrepreneurs and learn new knowledge about what's happening in your particular niche.

Here are some take-aways from "Networking" that you can use to build your business through help from others:

Networking can be achieved by joining forums, social networking sites and commenting on blogs - or starting your own blog for like-minded business owners.

Use networking to get the word out about your business and what you have to offer.

Don't be afraid of joining forums that might be intimidating - especially if you're a beginning online business owner. The contacts you make may become a vital link to your success.

Don't limit yourself to the most popular networking sites. Expand to include other sites that you enjoy and that you have much in common with. The sites might be smaller in population, but the contacts you make can be long-lasting.

Chapter Six: Non-Stop Education

Many times, when people reach a certain age or stage in life - they quit learning. This is a bad thing for the mind, just as it can be a bad thing for your business. Unless you educate yourself constantly - keeping up with the latest trends and news - your business may become stagnant and cease to grow.

Constant learning keeps our minds agile and is the commonality of all successful entrepreneurs. It's the edge that keeps us compettve and spurs us on when others give up.

ABLE (Always Be Learning Every Day) is the best advice that a business owner can take to heart and that will help his or her businesses grow and prosper. Here are a few tps that will keep you ahead of the game:

Share what you know with others - By teaching others what you know are passionate about, you'll be reinforcing your own knowledge and answer challenges that are sure to occur when dissertaton takes place.

Read something new every day about your type of business - Never think you know it all, but be ready to read or listen to another way of doing things or thinking about things that concern your business.

Meditate every day - Reflect on what you've learned each day or simply be silent and let your mind travel its own path by meditaton techniques. Be open to the ideas and new thoughts that will fill your brain.

Get enough sleep - No one can learn properly if they're suffering from lack of sleep. Your brain is ready to shut down for awhile when it's tred - not partcipate in a session of learning.

Exercise and eat healthy - The human brain can become lethargic and out of shape when you don't take care of your body properly. Exercise produces endorphins that keep you enthused and happy so that learning is more enjoyable.

American statesman, Benjamin Franklin, said, "Being ignorant is not so much a shame as being unwilling to learn." Always be willing to learn new things, accept new challenges and use learning as an innovation tool for your business success.

Main Learning Points of Chapter 6: Non-Stop Education

Chapter 6 focused on the theory that constant learning is key to keep your business growing and prospering. Every day there is new informaton about online businesses and about your partcular niche.

It's important that you keep your mind in top shape so that you're always up to the challenges that are sure to be a part of your business strategies. Here are a few things you should have learned in Chapter 6: Non-Stop Educaton.

Learning is a lifetme pursuit. If you don't engage in the learning process your brain will become stagnant and you won't be able to absorb new ideas and informaton that can make your business a success.