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One of the first ways to target your Facebook ads is by targeting their interests, when you do this you are targeting Facebook fan pages of people, groups, magazines or TV shows, that are similar to your industry or niche.

For example if you were running an ad about list building then you would target pages like AWeber, Infusionsoft, MailChimp, fans of these pages are interested in building an email list.

Targeting interests is perfect for people who are just starting out, who don't have an email list, or not getting a lot of traffic to their website so couldn't use some of the other options that would require then to have a substantial email list or high volumes of traffic to their website.

However there are some downsides of Targeting Interests.

The name of the Facebook page may not be available, sometimes when you are targeting fans of a particular page, when you type the page name in Facebook doesn't recognize it even if it has a large fan base.

The first thing to do is double check the exact name of the page (try copy and pasting the name in.) if that doesn't work then you may have to accept you can't target them, its just a strange Facebook glitch that some page names can be targeted and some can't.

The other downside to targeting the fans of another page is that you're assuming that target pages have built a highly relevant audience. What if their fans were bought or brought in through poorly targeted advertising?

So while interest targeting through is still a highly effective method of targeting you will want to set further targeting perimeters as soon as you possibly can to maximize your results and make your ad more highly targeted.

This is where you target your email list with your ad preferably your most valuable list, Including those who subscribed to your newsletter and those who bought from you.

To target your email list you need to take an existing list you have (email list) and export that list from your email service provider then you want to upload it to Facebook. Then once you have done that Facebook checks your list against their database to see how many people they have on their database that match yours.

For this type of targeting to be effective then you need at least 100 matches, if you have a small list and you upload it and Facebook only finds 58 people that match, then it's not going to work.

Another good tip for this one is to Create ads that target your email subscribers who aren’t currently fans, this is especially good if you are looking to increase your likes.

The advantages of this type of targeting is that it gives you another touch point with your subscribers, They're getting your emails, but they may not open them, but now they get to see your ads. It's another way you can be in front of them.

However like all forms of targeting it has its disadvantages and for this one its the size of your list for this type of targeting to work you need a decent sized email list.

CUSTOM AUDIENCES (WEBSITE VISITORS)

Website Custom Audiences is a way of targeting that lets you create Facebook ads of users who have visited your website.

With WCAyou can create any normal ad type. Your ad can be related to your Facebook page, a page post, offer, event or application.

You can run ad's targeting non-fans who visited your website to increase your number of relevant Facebook fans.

With Website Custom Audiences, you can generate ads that target recent visitors to your site and entice them to like your Facebook page, or sign up for your offers while your content is still fresh in their minds.

The main advantage of targeting website custom audiences is that you can reach well beyond your core fans and email subscribers and advertise to your website visitors that you would have otherwise missed.

The main disadvantage with website custom audiences is that your website needs to be receiving traffic.

Lookalike Audiences is where Facebook generates an audience of users you can target who are similar to to your Facebook fans or one of your Custom Audiences.

The key with this type of targeting is that you aren’t guessing which brands to target. You are using your fans, proven customers or website visitors as the starting point for this lookalike audience list.

For a Lookalike targeting you need to have at least 100 fans to do a lookalike of your current fans.

Audiences can optimized for similarity or greater reach.

Optimize for Similarity: When you optimize for similarity, Facebook will find the people who are most similar to your existing Custom Audience. The estimated Reach of this new audience may be smaller, but it will be precise.

If you choose to optimize for greater reach, Facebook will find more people who are similar to your existing Custom Audience but the match will be less precise.

The Targeting for greater reach includes the top 5% of users while optimizing for similarity includes only the top 1%.

When you optimize for greater reach, that segment will include the list optimized for similarity.

Though it goes without saying this this type of targeting is only a benefit if your Facebook fans are already well targeted.

SPLIT TESTING YOUR FACEBOOK AD

When it comes to advertising on Facebook one of the most important things to need to do to maximize your results is to split test your Facebook Ad's and your Facebook Posts for that matter.

Split testing is also know as A/B testing and it is the best way to make sure you maximize the reach and impact of every Facebook post and ad that you place, to ensure every post is gets maximum engagement and each ad you run converts as highly as it can.

Split testing is where you have two ads who are similar to each other with just a few differences and you then see which ad converts best for you and brings you closest to your goals, you then keep that Ad that is working best and ditch the Ad that isn't.

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How To Find Followers

Finding people to follow your business really isn't that hard. You can follow people who have interests similar to that of your business.

You will be able to search for these users in the explore tab of Instagram:

When you are in the explore section of the App you will be able to search for users, images and videos from around the world.

You will use the little magnifying glass image to search images and video and you can use the user sub tab to find other Instagram users.

So that's how you search for other users who you could follow in the hope the then follow you back, however there are obviously many other ways to attract Instagram followers

Share Images That People Can Connect With -Make your images personal, unique and original that way you will build a connection with your audience more easily.

Use Popular And Relevant Hashtags - Research the most popular hashtags and then use them in your posts, find ones that relate best to the image you are going to share. The most popular hashtags are #Love, #me, #like, #follow, #tbt (throw back Thursday), #cute, #followme, #photooftheday, #tagsforlikes and #instagood.

Host Contests - One of the most effective ways to boost engagement and gain new followers is by hosting a contest. It’s a proven tactic on any social media network. Contests are easy to create and get up and running. Take an amazing picture and add captions that inform people that there’s a contest under-way, like a give-away. Also, make sure that you also use #contest to make your contest easy to find. Don't forget to share your contest on other social media sites like Facebook.

Ask Questions - A simple method to gain more likes on your photos is to simply ask a question in the photo’s caption. Not only will this increase your amount of likes, it can increase comments. And, as we’ve mentioned numerous times already, engagement is the best way to increase the amount of followers on Instagram.

Post Frequently- If you want to retain, or attract, new followers, then you have to be able to keep their interest. One of the easiest ways is to post relevant and attractive photos on consistent basis; usually a few photos per day is more than enough. If you have hundreds of images to share, spread them throughout several days. Don't flood your followers’ feeds if you do they will simply un-follow you and it makes your account less attractive for others to follow.

How To Post Your Images And Videos

Posting on Instagram is really simply and thanks to the tools within the App it can also be a really fun and unique way of sharing your images and videos.

Instagram has a grid function that you can put on or off, its purpose is to help you centre your picture and take your picture straight on.

You can also choose a pre existing picture if you prefer from your mobile gallery. Of course if selfies are your thing you can rotate the camera to face you!

Instagram offer you a wide range of editing options that will allow you to change the look of your image. You can edit the colour, the shading the brightness, you can frame your picture plus lots more.

In fact these editing tools are part of what makes Instagram so great!

Once you have finished editing the videos then you can add a description to the image, you can tag in specific followers or you can even add a map, most important of all don't forget your call to action!

To post a video on Instagram you essentially just follow the steps that you took for posting an image. The great thing about posting a video on Instagram is the editing tool, you can edit the video from within the App.

Instagram Marketing Top Tips

Take care of your followers - The better you treat the people who follow you, then the more likely they are to share your images, join your mailing list and more importantly become customers in the future. Treat your list well, give them special offers or a sneak peak at your newest products first. Run a great competition that's just for them, and of course don't forget your manners if they interact with you or your images make sure you thank them!

Use #hashtags- Hashtagging pictures on Instagram means you are filing that image in a larger folder where the contents all share the same hashtag. This is a no-brainer for businesses that aim to be associated with industry-related keywords and.trending topics. During the beginning stages of your account, try to use the most popular, yet relevant, hashtags that will draw visitors to your account and hopefully increase your following.

Follow Your Followers Back - This is a really obvious step but its one that people often overlook in many social media platforms not just Instagram. If some has decided that you are worth following then you need to follow them back! Not only is it good manners but they have deemed your page and therefore you business as something worth following which means they have an interest in what you have to offer. So the first step in building that relationship is to thank them for their follow by following them back.

Understand Who Your Customers Are - This will help you post the correct content, follow the correct people and know how, when and what you should be targeting with your images. Getting the correct target audience will be vital to your success so do not overlook this step!

Post quality, personable visuals - make sure the content you are posting is of the best quality. You want to make sure that it is eye catching and will really capture people attention.

You need to be able to make your followers feel connected to the images and videos you post. Never be afraid to introduce humour to what you post, some of the most shared images on Instagram are funny pictures and remember to take full advantage of Instagrams video options and post both photos and images.

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Chapter 4 - How To Create A Twitter Strategy That Works

Obviously one of the key elements to ensure twitter marketing success is to get your Twitter strategy correct. You need to make sure that whatever you are doing is working for your business, and that it is bringing you in the desired results.

So when it comes to your Twitter strategy what should you be aiming for?

To get the best results that you can from Twitter Marketing, then you have to first of know what it is that you want to achieve as an end result. What outcome is it that you are looking for?

In other words you have to set goals for your Twitter marketing campaign before you even start to put any strategies in place.

Your goals could be to grow your brand, gain more followers, drive traffic to your website or blog, or even grow your email list.

Only once you have set your Twitter marketing goals will it then be time to start looking at what strategies you should use.

Here are some of the Twitter marketing strategies the experts use day in day out their businesses.

Strategy 1:

Linking Your Twitter Strategy With Your Content Marketing

Now when it comes to linking your twitter strategy and your content management it isn't as easy as some people might think. Its not just a case of sharing every blog post or article you write and hoping that people read it.

Obviously you will want to share those articles, you just have to be very careful about how you do it so that it doesn't become a one way dynamic where all you do is shout about you content from your social media pages.

You have to keep your Twitter marketing strategy in mind when you are creating your content, think about what your goals are from the outset. Which type of content will your followers be likely to read and then share.

If you have a true understanding of who your followers are, and more importandy what their problems or desires are, then you should be able to create content that can engage them and help them.

If you can create articles that you know your followers will find helpful then engagement rates for that content will be higher and therefore your followers will be more inclined to share your content amongst their peers.

Make sure when you are creating content that you make it easy for people to share, you can do this very simply by adding share buttons to your posts.

Offer more free high quality content that they can only access if the share your original article.

The key to success with this strategy is looking at how your content supports your Twitter marketing.

Do you have ultra short lead ins for your content that will work on Twitter? Do you have super short but super useful content that can be used in a Tweet?

Have you segmented your list of followers so that you know what lists react best to what content? (Some people like to re-tweet or reply to short tweets, others to jokes, some to tweets that link to full posts or articles) That way you know what to Tweet for each segment.

At the end of the day there is no denying that content marketing and any form of social media marketing go hand in hand, so always keep this in mind when creating your content.

Strategy 2

Use Twitter To Build Your Brand

Building your brand is vital to any businesses success and Twitter can be a key player in helping you achieve this.

Twitter is growing faster year on year, and its for that reason more than any other that now is the time to really concentrate on building a brand around your business, blog or name.

Building your brand on Twitter will take some time and dedication, you can't be half halfhearted about it. You have to be prepared to take the time to build your brand via Twitter, it will take time and work but it will be worth it.

Before you start to build your brand on Twitter you will have to know what your brand is and how you want your business to viewed by others. Once you know this then there are some simple steps that you can follow in order to successfully build your brand on Twitter.

The first thing to remember is to keep it simple, don't over complicate your message on Twitter, tweet often, share useful information, stay true to your business message and this will help people connect with your brand.

Share only quality content, both your own content and other peoples content, lets face it this is your reputation we are talking about.

You want people to find your content helpful, informative, funny etc. You don't want them to find it poorly written, unhelpful, dull etc.

Only quality content will bring people back for more, you want to ensure that people talk positively about the information that you have given them, because this spreads a positive message about your business and your brand.

Strategy 3

Engage And Interact With Your Audience

While this tip sounds easy enough its amazing how many businesses out there over look this really easy step when it comes to marketing their business on twitter.

If someone Tweets you make sure you reply. If you can, use their name in the reply.

If they ask a question go out of your way to answer them. That way when the time comes to promote your offers and services, the follower will be more inclined to join a mailing list or buy a product because they will remember when you helped them and asked for nothing in return.

If someone re-tweets your posts then make sure you thank them for it. This should be a given, if someone has gone out of their way to help you spread your message then

they least you can do it thank them for it.

The more engagement you have with your followers the more connected they will feel to you and the more happy they will be to share information on your business which in turn helps grow your brand further.

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Creating Hashtags

It's amazing how many business owners find the thought of using #hashtags as part of their marketing plan a bit scary!

Then because they are a bit intimidated at the thought of using #hashtags or more importantly the thought of getting it wrong they just don't bother with them at all, and that's crazy!

#Hashtags are really easy to use once you have gotten the hang of them. That's not to say you can't get it a bit wrong and make some mistakes, but it's OK even the biggest companies make mistakes (and we will show you that in more detail in a bit)

So the first thing to consider when it comes to writing your #hashtag is the length. Ideally your hashtag should be between 1-3 words, it shouldn’t be anymore than that.

Let's face it we have all been annoyed by a hashtag that's #thatarereallyfartolong!

The next important thing to keep in mind, is do NOT keyword stuff, I realize its tempting to hashtag your keyword three different ways in the one tweet or posts but don't do, it will look like spam and its unprofessional.

Always keep the reputation of your brand in mind when you are creating your hashtags, you are trying to grow your brand image nor ruin it.

You need to really think about what you are hashtagging and if it can be used against you.

The most famous example of this was when McDonald’s used the hashtag #mcdstories. What they wanted to do was encourage people to share positive experiences of eating at McDonald, however what also happened was that people used the #hashtag to share horrible experiences of using McDonald, and whenever the hashtag was used the really bad experiences came up as well!

There is always a chance a hashtag can be used against you, so what you have to ensure you do is be prepared to turn a negative response into a positive one. So always prepare for everything.

One of the best ways to use hashtags is to ask questions as it is a great way of getting people to engage with you, and can really open up the lines of communication between you and your potential customers.

Tracking Your #Hashtags

When you are using #hashtags as part of your social media campaign its vitally important that you track their results, so that you can see what is working for you and what isn't. Just like you would track Google analytic etc.

The best way to track these results is to use tracking tools in order to help you, track, monitor and analyze your social media #hashtags.

So lets take a look at some of the best tracking tools there are available right now in order to help you make the most out of your #hashtags!

Tagboard is great for analyzing the information around the #hashtag. So it collates texts images posts and videos to show you the full picture of your #.

Talkwalker gives you data for gender distribution, geographic distribution and sentiment analysis on your own hashtags, as well as your competitors’ hashtags.

TweetReach is a tool that is great to use on a regular basis to see how successful your tweets were and how many people they reached. Search a keyword or hashtag and you will be able to see the number of estimated accounts reached, exposure, as well as an activity chart and a list of top contributors and most retweeted tweets.

Conclusion

As you can see #hashtags are an easy and effective way of driving traffic to your website and helping build your brand.

As long as you are prepared to research the best #hashtags to use for your business then they can be a fabulous tool in your social media marketing campaign.

Once you have your #hashtags up and running remember to track their results and change any that are not bringing you in the desired results.

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Review and Revise

This is the polishing phase of your book. After the rough draft is complete in its sketchy form, you need to go back, reread, review and revise what you've got so far.

During the revision phase, you'll be fixing more than simple misspellings and commas in your draft. You'll be taking a fresh look from a critical viewpoint and honing your book so that it will be transformed from crude grammar and gaping holes to a refined and well-thought-out book to present for publishing.

You'll be scrutinizing your draft to see if what you've done so far is exactly what you wanted to say and in the method you want to say it (for example, with enough humor and detailed) and targeted to the proper audience.

The process of reviewing and revising your rough draft into a final product is important and if you've never done it before, there are some things you should know that will make the task easier, faster and more productive.

The Process of Review and Revision

After you finish the rough draft of your book, you should walk away from it for a time. You've likely immersed yourself in mind-mapping the outline and transforming that into a rough draft with notes, reminders and thoughts you want to incorporate.

Stepping back for awhile will give you a fresh new perspective on what you've accomplished so far and make the revision process much easier. It's up to you how long you wait before tackling review and revision. For some, a few hours are enough and for others, it could take a day, week or even a month.

Here are some ideas that you'll want to incorporate in the various stages of the revision process:

Read from a hard copy in the beginning. Most professional writers find that errors or problems tend to be seen on paper more clearly than the computer screen.

Read the rough draft straight through. Don't begin making corrections until you've read the entire book through to refresh your memory about the big issues that you want the book to address.

Focus on the big picture at first. Forget about the commas and spelling during the first few runs through the draft. Right now, focus on whether your book addresses the questions and viewpoints you want your reader to come away with.

Make the prose flow. Are there areas of the book where your thoughts wander or you're confused? If you're experiencing that, your reader will also. Be sure your text flows seamlessly throughout the book.

Does your book deliver what it promises? The purchaser and reader of your book had a reason for choosing it over the other offerings. Perhaps it was a blurb on the front or back cover that promised information about a subject or process that interested them. Be sure your book covers what you claim it will.

Are your facts accurate? Check and recheck the facts that you present in the book to ensure their accuracy. Nothing can ruin your book for the reader than inaccuracy in the content.

Does the book end properly? Your conclusion should tie everything in the book together and leave the reader happy that he or she bought and read what you had to say.

Does it make sense? Finally, your book should make complete sense to the audience you're targeting. At this point, you may want to have another person who knows something of what you're writing about to look over the book and ask questions or comment.

You may go through several draft processes before you announce that your book is ready for a final review and edit. Some writers claim they can write a book in only one draft, but for most of us, it takes several.

Editing and Proofreading

You're approaching the finish line of completing your book when you reach the editing and proofreading stage. Editing your draft includes looking for phrases you can make more forceful and avoiding repetition within the book.

Proofreading is looking for commas and other grammar faux paux that can make a difference in how your readers comprehend what you're trying to say. At this level of book polishing, it's best to read the manuscript aloud so you can get the full impact of the words and the punctuation choices you've made.

Time to Hire a Professional Editor

After you're as sure as you can be that your book is polished and finished, think about hiring a professional editor to pronounce it "finished." You can try to get a recommendation for an editor through another writer or a professional publisher.

Before you choose an editor, be sure she can provide samples of her work and that she has references. Although the editor likely won't be savvy enough to know all the facts you're writing about, she can make recommendations on glaring mistakes and style.

Remember that you don't have to take everyone's feedback as law. Make your own decisions on some feedback issues, but take every one of them seriously so that you can feel confident as you progress to the publishing stage of your masterpiece.

Main Learning Points of Chapter 4: Review and Revise

This part of the writing process may seem tedious to some, but it's an important part of putting the finishing touches on your manuscript and making sure it's as perfect as can be before releasing it to the world. Rather than look at the big picture and be overwhelmed, you can review and revise in small parts until you're sure you've done everything you can to correct errors and make the prose flow properly. Here are some main takeaways you should have gathered from Chapter 4: Review and Revise:

Take a vacation from the book for awhile. It helps to review and revise when you can have a fresh perspective on what you've written so far. Some writers only take a few hours, while others need a week or a month.

Take a critical viewpoint of your book. At first, you'll want to read through and understand what you've written in your first draft. Don't bother with grammar and punctuation, but instead, focus on filling in gaps and making sure you've got your facts straight.

Be sure your book delivers what you promised the reader. The purchaser and reader of your book bought it for a specific reason. Whatever is promised on the cover or introduction of the book should lie within it.

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WHO DOESN'T WANT TO BUY COOL PRODUCTS?

Who doesn't like to be seen wearing or using the latest cool device or fashion? Most people do, that's for sure. When buyers view your products as "cool" or the "in thing" they will almost buy everything that you produce. So how can you put your customers into this frame of mind?

By being seen as a likable business or company. You can achieve this with how your treat your customers and how your present your products.

What this entails is how you position your company to your potential target market. You want to keep your customers coming back to you again and again.

Think about what your favorite restaurants are or which stores you go to without even thinking about it. Why is this? Is it because their customer service is impeccable, you just love their products, or because the staff smile and acknowledge you when you walk through the door?

People love to feel special and to be remembered, so you need to find some way to encompass this into your marketing methods. What can you do for your customers to make them like you even more?

Making your customers feel special can be as easy as sending them a quick thank you note once in a while. How about creating a birthday list and sending them a card or wishing them a happy birthday on their Facebook wall.

You don't have to always spend money on your customers to make them like you. Look at different areas of your business and see if it is lacking in some area. Would you say your products are up to date? If they have become a little outdated maybe now is the time for a makeover?

One key place to start with is your Customer Service or Help Desk. This is often an area that is overlooked. If you don't have a help desk or a way for your customers to contact you then set this up immediately.

Once set up it is important to actually check and respond to your support tickets in a timely fashion. Excelling with customer service is a sure fire way to reach that likeable status quickly.

Of course just being personable and friendly in all your business endeavours will place you in a favorable light with your customers. People are happy to purchase from a place where they are treated nicely. This is something that you should already be doing anyway, just ramp it up a little bit. But don't lose your sincerity otherwise your customers will see right through you.

WHAT MAKES PEOPLE BUY?

Do you attach much importance to why people buy? Have you sat down and thought about what makes you want to purchase a certain product? Most people haven't thought about this at all. Yet if you run any type of business you really should learn the basics behind the psychology of what makes someone buy a particular product.

We are not talking about tricking people into doing something. But strategically placing knowledge in such a way that the person decides that they really do want to purchase this item.

To do this effectively you need to begin with creating quality content. Whether this is a giveaway book, an instructional video, or advertising material. It all needs to be highly informative and be the best quality that you can produce.

If you take the time to learn the basic principles behind why people make a purchase you can take your business and your income to new levels. By targeting the correct information to the right individuals you help them make an informed decision. One that will normally go in your favor.

You have most likely experienced this yourself. Say for example you wanted to purchase a new laptop. You have been thinking about it for a while, so the idea is already in your head. Then along comes a fantastic, targeted advertising campaign that makes you take note. Of course you are going to look into this product in more depth. You had the idea but had not taken action yet. This campaign provided you with the steps to help you take action. The outcome is you made a purchase.

Now for you as the marketer, you want to be the person who delivers this material to the right people. Are you starting to understand how this will increase your sales and profit margins?

The basics of psychology include using subtle things such as social proof, attracting loyal customers by giving them something for free first. Another way to get people to buy your products is by setting yourself up as an authority figure. People are more tempted to by products or services that are written or produced by a so called "expert".

When you apply certain tactics and principles to your advertising material and your sales pages you may be surprised at how your business flourishes. This all begins with learning how to produce quality content first, backed up by a quality sales pitch.

USING SOCIAL PROOF TO CREATE BUYERS

Social proof means believing in what you see and hear around you and following suit. For example, if someone is raving about a certain product you will be tempted to look at it with a view to purchasing it as well. As a business owner you want to take this concept and apply it to your products.

Another way to look at social proof is by having the attitude of "if they can do it, so I can". If they can afford to have an iPhone then why not me?

One simple way to employ this concept for your business is by using social sharing buttons on your blog. If you display the number of shares your post has been liked or Tweeted, you will find that others will share your post too. Again, they are just following the lead of the person that went before them.

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Keeping Your Personal Info Safe

Do you know exactly which companies and websites that have access to at least some of your personal information (like your address, credit card details and social security number)? Most of us don't, and it is only going to get worse as more of our daily lives move to the web. This chapter will go over a few of the steps you can take to make sure your personal information doesn't fall in the wrong hands.
Be careful when submitting your info

The first step in ensuring your private information remains private, is always thinking twice before submitting it anywhere online. Whether it's your credit card number, your birth date or social security number, you should always ask yourself the following before hitting the 'submit' button:

Is this a company or website I know and trust?

If it's a well-known, established website, you're probably safe. What you should be really careful about is submitting your info to websites you've never heard of before. If you're the least bit suspicious, make sure you do some research in Google before going ahead and submitting your info. Make sure you're looking beyond the first couple of pages, as sometimes shady companies employ "reputation managers" that fills those first pages in Google with bogus articles to make the company look good.

Could this be a phishing attempt?

Even if you know and trust the website you're using, you need to make sure you're actually submitting your info to them and not to an imposter. The easiest way is checking the URL bar. For instance, if you're about to submit your credit card info to Amazon, and the URL bar doesn't include ".amazon.com", you should be highly suspicious.

If you're not sure what the URL should look like in a particular case, do a Google search for the company and check the URL in the results. The domain name is the important part here. Keep in mind though that there are clever ways to get around this check - some phishing attempts have been known to open the real site in the browser, and then use a popup window to actually gather the information (so it looks like it's coming from the real site).

Is the connection encrypted and secure?

Most browsers will display a small "lock" icon in the URL bar when an encrypted (SSL) connection has been established with a website. That guarantees that no middlemen can intercept your sensitive data on the way from your computer to the website. If there is no lock icon, and you're about to submit personal or financial information, the best advice is to just not do it. It's not worth the risk.

As you've seen in the "Keeping your website safe" chapter, implementing SSL is not that costly or difficult, and there's no excuse for websites anymore to not use encryption. Also keep a lookout for invalid certificates - the browser will usually warn you when one is detected, in which case you should think twice about submitting your info.

Have I read the privacy policy?

Yes, privacy policies are often long, dry and almost impossible to read without falling asleep. They are, however, important to at least skim through if you care about protecting your personal information. This is where you'll learn exactly what a website can (and will) do with your info. If they will be selling it to a third party, or exposing it publically, this is where they'll have to disclose it.

Usually you have to agree to the terms and privacy policy when you first register on a website, but the truth is that most users never read them. That is also partly the reason why many users have no idea what's happening with their personal information.

Social media

Consider restricting access to your profiles

Unless you've really thought about it and know what you're doing, you should consider locking down your social media profiles and make them accessible only to people you know. Even if you would think you're only sharing non-important bits and pieces that no one cares about, the truth is that when every little update is put together, it can paint a pretty detailed picture of your life, habits, friends and family. In the wrongs hands, that information can be used for a number of malicious purposes. People have been blackmailed or even lost their jobs over things they've posted on social media, and the worst part is that something you've posted two years ago can come back and bite you at any time. In this case it's better to be safe than sorry!

Beware of imposters

There have been many cases where someone has gotten a message from a close friend, asking for personal information or money, only to later find out that it wasn't from the friend at all. Someone had hacked their social media account and used it to scam their friends, exploiting the fact that people trust their friends and aren't suspicious when talking to them on social media.

If you ever receive a suspicious message like that, perhaps written in a tone different from how the friend usually writes, consider asking them a few questions only they would be able to answer. That way you can double-check and make sure they're really who they say they are. If their response doesn't convince you, don't hesitate to report the incident to the website staff. Otherwise the hacker may just keep going through the friend list, and their next victim might not be wise to these tactics.

Storing information safely

Avoid storing sensitive documents on your computer

The truth is that there are no guaranteed secure ways to store information on your computer. Even if you store your documents on an encrypted drive, a hacker may be able to spy on your activity to capture your encryption password, or read your files while they're open and unencrypted.

However, if you employ the advice given in the "Keeping your computer safe" chapter, and store your most sensitive documents on an encrypted USB stick, you'll be almost completely safe. Don't forget to unplug the stick when you're done with it, and store it somewhere safe (perhaps even in a safe). Now, if you're working on top secret documents or you're developing a cure for cancer, you may want to keep your computer completely offline to be 100% safe.

Ebook Sample Content Preview:

The Survey Method is a potent way for collecting leads that are right on the money. It relies on a very powerful psychological tool to quickly and easily gather contact information from the survey participants. Best of all, the subject of the survey is directly relevant to the product or service your business is selling. Therefore, each contact you collect through this method is already warm and ready to become your customer. Here's how it works.

Let's face it; most people are interested in themselves. While they wouldn't want to admit this fact to anyone, it's still true. Because of this, you, as a marketer, can indirectly appeal to their vanity, and obtain their contact information, through the use of a simple survey. Let's take a look at an example.

Let's say you're offering a product based around Kindle publishing. Your target audience for this product is, obviously, people who want to earn money through writing. Most writers are interested in reading and in other authors, so you fashion a simple survey designed to tell the participants of the survey which famous author they are most like. This survey appeals directly to the desire of your target audience to become an author and, as a corollary, be a famous author.

Designing the survey is easy. Simply Google "online survey software" and you'll find dozens of results that will suit your needs. The software itself will automate both the creation of the survey and its packaging. All you have to do is come up with eight or ten clever and funny survey questions, the famous authors who'll be the result of taking the survey and whether you'll be asking for content information prior to taking the survey or after.

In addition, you also want to provide each participant with the option to share the results of their survey on Facebook and other social media. If they do, their list of friends on that social media outlet will get a message that says "Hey, I'm Edgar Allen Poe. Who are you?" with a link back to the survey, so that anyone who receives this message can take the survey and share the results as well.

Once the survey is complete, you post it on your business branded Facebook account (if you don't have one, create one) and direct traffic to that post through the usual means (paid Facebook ads, social media channels, etc.)- This traffic will mean that people will begin to take the survey and share the results. These shares will generate even more traffic to the survey. Every person who takes the survey will provide contact information directly to you. In addition, a high percentage of these people will be die hard readers and closet authors. Thus, when you send an offer regarding your Kindle publishing product to these leads, it will convert like crazy and your sales will go through the roof.

As long as you make the survey relevant to your product or service, you can repeat this process over and over again, with spectacular sales resulting out the leads you've generated.

Takeaways for This Section

The Survey Method is so powerful because it indirectly appeals to the participants vanity and fantasies;

A survey is extremely easy to put together using online survey software;

The survey you produce should be relevant to the product or service you will eventually be selling to the participants;

Make sure that you allow the participants to "share" their results through social media outlets.
Free Bonus on Related Products

When someone buys something, they are already psychologically in a place where a) they have decided to take action on a problem, obtain help to satisfy a need; and b) they have decided to spend money to achieve this end. When you offer a free bonus on a related product that someone has already decided to buy, or has already bought, you take advantage of this mental state and are easily able to establish trust, obtain contact information and, eventually, make sales. Here's how it works.

Your bonus can be anything, a pdf guide, a video or a report. You need to find another marketer who has a product closely related to the subject of this free bonus. This marketer will want to include your bonus in their sales funnel because it's a bonus. They provide a benefit to their customers, as well as drive sales, at no cost or effort on their part. You bonus is then offered as an extra on the original product's download page in exchange for the buyer's contact information. The idea is that because they have already purchased the original product, they will absolutely want an additional product that helps them obtain better results when they use this purchase.

When you offer a free bonus on a related product, it's a win/win for you as a marketer. Your bonus provides extra value to the original marketer's clients. This establishes goodwill and trust between you and both parties. In addition, in order to obtain the bonus, these clients have to providing contact information. This contact information provides you with a boatload of solid leads who are already interested in what you have to sell.
Takeaways from This Section

Using a free bonus on a related product produces excellent results precisely because the two products are related;

People who have already purchased one product are very willing to take advantage of a free product that enhances their use of the original purchase;

Your bonus establishes trust between you and the marketer selling the original product;

Your bonus establishes trust between you and the clients of the marketer selling the original product;

You grow your sales list with every client who takes advantage of the bonus and this means greater future sales for you.

Conclusion

We've taken a look at some extremely innovative ways to generate leads. These methods have been tested and are used by countless successful online and offline marketers to achieve stunning success product after product, year after year.

Why? Because these strategies work to produce high quality leads for very little upfront work. These leads, when used correctly, are money in the bank. If you're in the business of making money, then you owe it to yourself and your bottom line to put these methods to work for you today.