Tag Archives: Ebooks

Golf Simplified Personal Use Ebook

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Chapter 4 The Flop Shot

The flop shot is one of the most fun shots is golf. The goal is it hit the ball as high as you can and have it land softly with very little roll. It is used around the green when you need to get the ball up quickly and stop it where it lands. I consider it an all or nothing shot where if you pull it off you are a hero and if you miss it you are a goat.

Although they are a lot of fun, they are rarely necessary to use. I tend to use what I call a modified flop shot which is much easier to hit and control and is discussed at the end of this chapter.

The first thing to do when you go to practice the flop shot is to forget everything I told you to do in the last 2 chapters. You will be doing everything from start to finish almost exactly opposite of what you do on a chip shot or sand shot. While you can get better at both of those with only a little practice, the flop shot requires lots of practice. It also requires your full commitment and attention.

The first step in hitting a flop shot is to read your lie. Especially in the beginning, you want your ball to be in the rough and sitting up at least a little. If the ball has settled down and is sitting directly on the ground, it is very difficult to slide the club underneath and you will most assuredly be putting anyone in a direct line in danger because there is a very good chance you will hit a line drive skull shot.

When you set up over the ball, put your weight on your right foot. Open the face of the club as I discussed earlier except you want it as open as possible. Your hands should be slightly behind the ball rather than ahead as in most every other golf shot.

You will want to take a full swing at the ball. The key to hitting this shot properly is keeping your weight and hands behind the ball all the way to impact and beyond. Do not try to help the ball in the air. With the amount of added loft, the ball will go almost straight up so it will not go very far. The club will slide right under the ball. It is a beautiful thing to behold when done correctly.

The modified flop shot is one that you can use more often with less danger. You can use this either when you have a little farther to go or have more green to work with so can let the ball run out a little more.

Start with your weight in a neutral position, equal on both feet. Open the face of the club as you did for a full flop shot but keep your hands even with or even slightly ahead of the ball. You will need to practice your distance control but you will also find this shot much easier to hit. Bring the club about 3/4 of the way back and as you swing through the ball, make a slight weight shift forward. This will help you hit the ball more solidly as well as carry it farther but still get height and stopping power.

You will want to use the flop shot sparingly. It is great to have it in your bag of tricks though and once you master it your playing partners will be amazed. Now let's mover onto the part of the game we all love to hate.

Chapter 5 How To Make The Putt When You Have To

For the average golfer, improving their putting is the fastest way to lower their scores. It can also be the most frustrating part of the game. It seems so simple yet in reality is not. The inability to putt has driven many great players from the game. Johnny Miller is a notable example. He was one of the best players of his generation and was certainly on his way to winning several majors when his putting woes forced him out of competitive golf. A great example among today's players is Michelle Wie. She went through a stretch where she could not make a putt. To her credit, she has battled back to win on the LPGA tour again. If this can happen to players like this, certainly the average player can succumb.

So how can you learn to putt better? I always teach people to use their larger muscles rather than their smaller ones. What I mean is that you should get yourself set up comfortably over the ball. Your grip pressure should be very light and your weight should favor the front foot. I like people to use a slight forward press which means that the hands are slightly ahead of the ball. At worst, your hands should be over the ball, but never behind the ball. When your hands are behind the ball it promotes mishits and it is very difficult to judge distances when you hit the ball inconsistently.

You also want your arms, shoulders and hands to form a triangle with your shoulders the base and your hands the point. This is where the larger muscles come in. You want to start your back swing with your shoulders. Slowly bring the putter back low to the ground. You do not want your hands or wrists to take over nor do you want to pick the putter off the ground. The start of your back stroke is very important and sets the tone for the entire stroke. Once you reach the end of your backstroke you want to again use only your shoulders to begin the forward stroke. The putter should stay as low to the ground as possible and should be controlled completely by the shoulders.

It is important that you develop a consistent routine. Everyone develops their own routine over time and they are all different but the important thing to remember is to use it on every putt. Stand behind the putt and visualize the line before standing over the ball. Make it a routine that does not slow up play but is something that triggers your mind to focus on the task at hand.

Jv Contact Secrets Resale Rights Ebook

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Ok, so lets get started on our list of different types of joint venture partners. Your first example is the private list owner that only promotes their own products. Now deducing and coming up with an offer that suits the situation, involves only one thing and that's you putting yourself in the shoes of the person that you're contacting. Ask yourself questions, lots of questions. Who am I contacting? What is their target market? Do they have the resources that I'll need to get my promotions out? Am I in direct competition with them? And most importantly, judging by what you've seen through their mailings, what do they want more of, or what will be most valuable to them?

It's important not to ask the question, what do they not have that I do? Which many other guides seem to teach. This is because, taking this in a literal
sense, they may have something already but that does not necessarily mean they don't want more of it. So don't assume just because they have some that they don't want more.

So let’s identify what you need out of this deal first. What do they have that you want? The first thing that you should think about when forming a deal is ‘how valuable is it?’ Different types of deals involve different values or resources. For example a private list is far more valuable than a public list and, therefore, it's likely that you're going to have to do more, and have an even more accurate offer, if you want to be accepted.

So what do you want that this person has? Well, for a start look at what they have. They have this list which is most likely comprised of previous customers, and people who have experienced this person and have been around them for a long time. What this should immediately tell you is that you don't just want an ad to their list, but you’re going to want them to say something good about you and your product. An endorsement. This will immediately increase response rates compared to the standard ad due to the element of trust on the list owner’s part.

So we have one thing that we want. Is there anything else apart from an ad with a little information about why they recommend your product personally? Nothing for now, let’s keep this straight forward. Great, so now we know exactly what we want out of deal, we need to start looking at the specifics. After a little jump into their shoes let’s see what we can dig up in the way of making the deal more successful and accurate to avoid those big no's.

The first thing that I can see is that their priority is not commissions. They're not promoting affiliate programs, but as we already mentioned just their own products. This tells me that affiliate commissions aren't the way to go because, lets face it, this person is creating their own products and making 100% on each of them. That’s reason number one why commissions are unlikely to work. Number two, they're interested in keeping their prized lists nice, clean and tidy. Trying to get them to promote something for commissions is as good as asking them to open up their lists and start promoting affiliate programs. You’re very unlikely to get a positive response from that on its own as you can see. We need something more.

So what else can we give them? The next thing that comes to most peoples minds is their own product. So you could mail them your product. Whether they would they find it valuable on its own is another matter. Put yourself in their place to find out. Are you sending out a marketing ‘how to’ product to someone earning ten or twenty thousand dollars a week? It’s probably not the best idea because it won’t hold any value. Are you sending out a marketing report or some astounding results you've received from some new research that no one’s heard about yet? Maybe you have an amazing piece of software you use to run your business quickly and easily every day for example. These are the types of situations where I'd start to assume the product holds some value in this particular situation.

One catch though, always, always send over a copy of the product or, at the very least, a link to download it if you're having trouble with attachments. It doesn't have to be there to add value, but you're going to use it to add weight to the deal when you can and it's absolutely no good trying to do so if it's just not valuable to the person you're joint venturing with. The only reason you should be sending it over, in this case is as a preview. Nothing more, nothing less. A simple method of showing exactly what you're promoting without having to write a five thousand word explanation.

So let me ask you. If you were in this situation and had already eliminated the obvious, or used it to do other jobs aside from adding value to your deal, as we've done above, what else can you think of that we can use to close the deal with this person? Remember to ask yourself what is it they want and why do they want it? What would you offer in this situation? The key to being able to do this is to understand what’s most important to this person. Here are a couple of hints for you. Many successful people have already learned to think in other terms. Rather than money and sales they build their resources, and their reputations in an indirect way instead. See if you can come up with two of your own ideas relating to closing this deal before we move on and talk about two of the most useful ideas that you can put forward.

Million Dollar Jv Secrets Resale Rights Ebook

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12. Million Dollar Deals For The One Man Operation 4.

Alright this is now the fourth part of the course on this subject, but it's also extremely important and something that should not be missed. By now, if you've read through the previous sections, you know how to find and grow your list of joint venture prospects and you know how to watch them like a hawk and select the ones that are appropriate to your business.

You know when, and how, to approach them and not get your offer deleted right away and how to put your offer forward in a beneficial way that doesn't just involve instant extra profits. Put all these together and you have a great base for your joint venture journeys. Now getting them in the first place is probably the hardest part, but sending out an e-mail and just waiting for a response is only half of it.

12b. Following Up.

Now comes the part that hardly anyone does for one reason or another Maybe they're too busy or it'll cost too much calling internationally, maybe they're shy or worried about being told no, or being intrusive. If any of those describe you, put them aside right now. Remember, this is business, nothing personal, and if you call someone up the worst that can happen is they'll say no. It's not like you're cold calling them trying to get them to spend money or anything. It's a mutually beneficial deal, so it's likely if the deal is good, they'll be glad to hear from you.

The reason that it's more effective to go for the email and then the call approach, rather than a straight up call, is two-fold. First, you've got all the time in the world to plan and set your deal out on the table through the email. This is far easier to do when you have time to write rather than have to try to explain it in person, plus you don't forget to mention anything, and you're more likely to get your initial point across.

Secondly it's far easier to grab someone’s attention when they already have the details as you've already contacted them via e-mail. It's kind of an organization thing. They have a hard copy of your deal that they can refer to rather than having to take notes on the phone at a possibly bad time for them.

The reason it's important to call in the first place is simple. How many times a week, or even a day, do you see things and think to yourself "Hey, yeah that's cool, I'll check that out later" and you just plain forget or get distracted or called away to something else. Prepare for your call. Have the basics in front of you for a start. There's no guarantee that your mail actually got read. Be ready for that, and be ready with some back up plans and to change your original offer. The better the list, the higher the profile, the more you're likely going to have to offer.

12c. Something They Don’t Expect You To Do.

Go out of your way a little when they agree, something useful that they didn't expect. Ok we're almost done now. You should be on the way to having some of those hugely powerful endorsements sent out to some of those private lists. I'm a big believer in treating people like individuals, something that’s increasingly rare these days with the anonymity of the internet. If you can pull this off they're not going to forget you, and it's even more likely that you're going to be able to pull off similar offers like this to your list of contacts in the future.

Something that's very important that a lot of people miss, not just with joint ventures but marketing in general, is that you pave the way to the future and leave yourself open to these kind of repeat offers. As I mentioned earlier, it's so much easier to sell something to someone, or in this case make a deal with someone, if you've been successful in the past. So my proposal; once you're done with your JV, the ad has gone out to their lists, you've set up your site to make the most of these hugely important opportunities you want to have the opportunity to repeat this.

Pave The Way For The Future.

So what can you possibly give someone who already has a huge list, most likely one heck of an income, and pretty much all the knowledge they feel they need about their specific field of expertise? Well, that's an easy one. Forget giving them free e-books, reports and dodgy stuff like that. Everyone gives away free e-books to everyone else. You won't be remembered for that. You need to be a little smarter about this one.

So, to make an impact and benefit both of you in the future, what do you offer after the deal is complete? That's easy. You offer them the opportunity to do the same to you. You create a gap for yourself as one of these people and your status is immediately elevated. When this happens, you'll find people start coming to you with these types of offers. You offer them your list. "Hey name here, a quick mail regarding the joint venture we carried out last week. Just to let you know that I also have a private list of people with one heck of a response rate that I don't promote affiliate programs to, just my own stuff. In light of our recent deal you're quite welcome to add me to your list of contacts ready to promote your products when they initially launch in the same fashion".

Great, I'd jump at that offer. Granted, in my eyes, the list would first have to be relevant and substantial, but that won't be too much of a problem if you managed to set up the joint ventures we've been talking about here and successfully prepared to capture leads rather than just initial sales. Don't fall into that trap, because you're missing out big time. The more you have to put on the table, the more you're going to get in return. Things get easier after your first set of joint ventures which of course, as we spoke about earlier, builds your list and your personal contacts as well as your sales and reputation. This is most important.

Get Blogging Results MRR Ebook

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Chapter 4: Don’t Let It Just Sit There, Promote Your Blog!

It is not enough that you write great content. You have to promote them to increase their exposure and you can use several methods to do that.

Exchange Links

Link exchanges, contrary to popular belief among bloggers, are still effective. If you can do them right, they can drive traffic to your blog and increase your search engine ranking.

However, you need to be careful not to break any of the search engine’s policies regarding exchanging links.

Make sure to exchange links only with blogs that are relevant to your niche and that will be helpful to the readers for a broader understanding of your topic.

It is also important not to prioritize optimization in choosing the anchor text. Make it natural by using the name of the blog that you will link to.

If you want to avoid being penalized, choose the rel-’nofollow” attribute on the links and ask the other blogger in the exchange to do the same. This will assure the search engines that you’re not exchanging links to share search engine juice, but you will still get traffic.

You can put the exchange links under “Recommended Blogs” or “Friends,” for instance. Some blogs put them in the RSS feed, with a message.

Write Blog Comments

You can promote your blog through blog commenting.

Choose blogs that are relevant to yours and leave helpful, funny, or even controversial comments to pique the interest of the audience of that blog. Make sure to leave your link in that comment, so when these readers click on it, it will lead them to your blog. These readers will likely be interested in your content too, since they found you after reading a blog relevant to yours in the first place.

To ensure that you will hook readers to follow your comments to your site, be patient in posting comments on as many relevant blogs as possible and do it several times per day.

However, don’t write useless comments. Every comment must add information or raise big questions about the topic being discussed.

Make sure not to optimize your comment with your keywords or blatantly use your blog’s name to avoid being categorized as spam.

You can use the name of your blog, but use it with your name. This will make your comment more personal and you need that to connect with people.

Guest Blog

This is a popular practice in the blogging world, wherein you write an article for another blogger. The other blogger gets a free article, while you, the guest blogger, get more exposure. You can also gain traffic for your blog by including your link in the byline of your guest blogs.

Use Social Networks

Social networking sites are great toils to connect with your audience and gain new visitors.

You can try Twitter, given its massive population. Create an account and use it to update your followers whenever you publish new content or find relevant links from other sites or blogs. Each tweet should be valuable to your followers.

You can also use Facebook. Create an account for your blog and take advantage of all its features by posting articles, photos, and videos. You can even start a community in it.

There are more than 400 social networks that you can explore. Consider which networks have great ties to your target audience and use them to promote your blog.

Use Social Bookmarking Sites

Social bookmarking sites let you save and share bookmarks of web pages. These sites often rank popular submissions and bookmarks. The most popular ones are often shown on the front page.

Some of the popular bookmarking sites that you can use are Digg.com and Stumblellpon.com. Blogs and websites that are featured on Digg.com often get 20,000 to as many as 100,000 visitors within 24 hours. However, there are lower chances of getting to the front page because of the stiff competition among web pages.

StumbleUpon.com, on the other hand, requires users to install its toolbar on their browsers. Its biggest advantage is that even a few votes will boost your website traffic for several days.

You may also want to try Delicious.com, Reddit.com, Buzz.Yahoo.com, Fark.com, Mixx.com, Faves.com, Propeller.com, Newsvine.com, and Shoutwire.com.
Promote Killer Content

You can capitalize on your killer articles to further promote your blog. You can follow these tips to promote your blog as it is and your killer articles:

Inform other bloggers and website owners about your killer articles through email.

Ask friends for help in submitting your killer articles to relevant social bookmarking sites.

Post about your killer articles in your social media accounts.

Ask your friends to vote for your articles on the social bookmarking sites.

Link to the article from your other sites or blogs with a relevant topic. Invest in link building efforts for your killer articles.

Chapter 5: Now, Here’s How You Make Sure Money From Your Blog

Making money out of your blog should be the last step and not the other way around. If you have a great blog that received proper promotional treatment, it will likely give you the income that you need.
Establish Authority First

Before you even start focusing on earning money out of your blogs, make sure to establish the following things first:

Great content

Good traffic

An authority figure in your niche

A loyal following

A blog design suitable for ads

Many bloggers often ask whether to start with zero ads or to introduce some to their audience right at the start. But the decision is entirely up to you. If you keep your blog ads-free at first, you might turn off some readers when you introduce them later.

If you also choose to post ads right from the start, this will show your audience that you intend to monetize your blog. This will also help you explore your revenue sources. However, this might limit your traffic since there are readers who don’t want to see ads cluttered on the blogs that they’re going to read. But the bottom line is to establish your authority as an expert in your niche first by posting great content. You can worry about money later.

Free Website Traffic Methods MRR Ebook

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Are you wanting to generate free traffic? Great news - you can do this and you can do it ethically, which ensures you will keep Google and other search engines happy. You can increase the traffic you generate using long tail keywords.

What are long tail keywords? A long tail keyword(s) is specific to that which a searcher looks for. For example, if you sell interior paint, your research might lead you to learn that potential customers might also search 'can you use exterior paint inside."

This is a very specific phase and if you answer this question on your website you can attract traffic related to that term and then from there you can link to your product that would you recommend. You can see how the long tail keyword phrase expands who your visitor might be and that means increased traffic to your site that you might otherwise miss.

To ensure the best value from your keywords, you should implement them on your site in a manner that makes them clear and easy for your visitor to navigate. Take the time to carry out your research properly not only t find your regular keywords but also to find the best long tail keywords. You may find that you need to turn keywords around on some pages or change one word in the keyword phrase. Search is fluid and to enjoy the best results from your keywords you need to also be fluid.

It's helpful to write a number of quality articles on keywords that are very specific. Staying focused with long tail keyword terms also have a better conversion rate. There are a number of tools on the market that can help you determine your best long tail keywords. These tools can help you to focus on the most promising organic keyword(s).

Long tail keywords are often overlooked and that means if you aren't taking advantage of them, you could be missing out on generating an increase in free traffic to your site.

Are you trying to increase the traffic to your website? Are you looking for free traffic? Then why not take advantage of what a traffic exchange can do for you?

For those of you not familiar with traffic exchanges this is the type of site that offers a service to webmasters in exchange for traffic. It is like the autosurf idea, except with the traffic exchange there is usually a manual rotation. In other words, the traffic exchange will send you traffic in exchange for you sending them traffic

There are various kinds of traffic exchanges but the concept remains the same at all of them. You can search the internet for "traffic exchange" to find a number of these services. Let's look at a scenario where traffic exchange is at work.

Let's say as a web surfer you visit another traffic exchange member's website and you earn credit. You can then use the credit you earned to get other visitors (members) to your website. The traffic that arrives at your site is completely free. There are very few traffic exchange sites that demand members pay for the traffic they send unless you choose to buy a traffic upgrade for your account. You can buy text ads or banner ads.

You can earn money while you surf. Some people have earned $0.2/day with only two traffic exchange sites. Not every traffic exchange site has this kind of feature. You will want to read what is offered by the traffic exchange website before you sign up.

Traffic exchanges are often overlooked as a way to increase free traffic to a website because they are not fully understood. Do not make the same mistake of so many before you. Learn what a traffic exchange is and does, and then put it to work on building traffic for your site.

Create a Social Site and Increase Your Free Traffic

Your goal is to increase your free traffic. Great news! If you create a social site you can do exactly that, increase your traffic for no cost. Let's have a s look at what your social site needs to accomplish.

#1 Incorporate Call to Action - Ask your visitors to become involved. If they like what your site has to offer they'll likely return. Your call to action will engage your visitor and ask them to help by inviting others to your site, leaving comments and writing responses.

#2 Make Use of Comments - Comments are a great way for you to interact and engage with your visitors. You can stay in touch and respond to comments that are made. You should allot a few minutes daily to respond to comments that have been made. Engaged visitors come back!

#3 Interact With Other Blogs and Sites - You can stay connected to other blogs and sites that are in your niche. Leave comments on their posts, get involved with these communities and let people find you.

This will increase your traffic. However, don't hog the site and don't be a nuicanse. Don't post just to post. Make sure you have something of value to add.

#4 Start Your Own Forum - Add a forum to your site. It's a great place for people to gather and discuss everything from A to Z. They can talk about the niche your site handles or about the weather. Active forums are a great way to bring your visibility up in the search engines and that increases your traffic flow. Don't be surprised if your forum grows rapidly - the good ones do. Just be prepared to add a moderator to the site to ensure things remain civil.

These are just four things you can do to create a more social site and increase traffic to your website. Think outside the box and enjoy the growth.

7 Ways To Success While You Sleep MRR Ebook

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Information products are powerful tools. If E-bay is the "CD" of your business portfolio, then information products are the stocks. They are either hot or they are cold. Information products are powerful tools that simply "create" money. You put together a system that sets you up as the expert. From there, you sell kits, tapes, books, etc about the topic of your business. You do need some good marketing strategy to sell these items though. Here are some critical points about selling information products on-line:

The average person sees a product 28 times before buying it on-line.

The basis of any advertising program is repetition. One-shot deals don't work. This is often why flyers and short-term newspaper ads yield bad results.

You need to divide the random observers or visitors from qualified and interested buyers. You need to start a mailing list, and send out newsletters. This informs your qualified buyers that you are there and keeps them interested in your program.

Open the door to your public. Ask them to give input and discuss the product at length with them. Make your sellers feel that you care about them and that your product IS worthwhile.

Make your newsletters personable, don't give your subscribers the hard sell, sell softly and talk about yourself and your life with your potential clients.

Work WITH your clients. You should talk to dissatisfied customers and get their view of your product.

Below is a list of profitable on-line products for information sales:

Home Businesses

Medical Products

Sex Products

Testing Products

Legal Products

Cooking/Food Products

Gambling Products

Gaming Products

The most important point to remember is how to move people from one part of the pyramid to the next and ultimately to the buyer's area. The mailing list and communication is the method of facilitation for this business. When potential buyers respond to ads, you HAVE to be there to talk to them. Using services like answering services or "virtual offices" simply disguise who you are. You are selling your business, so talk to your customers and sell your product yourself. Most people know it is a small operation. Stop hiding behind your website or advertisement, only large retailers and corporations can do that.

I will list below the most common mistakes information sellers make on the internet:

Selling information products you are not an expert on

Refusal to talk to or face customers one-on-one

Improper website design

Creating a fagade to hide behind with 1-800 numbers, and dead phone lines

Failure to engage the customer directly and follow-up on leads

You can't sell information you are not an expert on. It comes across in the information product. Your customers will ask for refunds. Your speech and e-mails will not be convincing. This is a nightmare. Don't try this!

Refusing to talk to potential customers is a death nail. You are doing this because you are providing a garbage product. A strong product has a good history, low or now returns and you can talk to customers afterwards. If your product is shoddy or you are unsure, give it away first and test the waters. Poor customer feedback will destroy your reputation. It is better to test the market with any market before selling it. This is a critical point you simply must understand.

Improper website design is also a common mistake. Please note customers do not like to make a lot of clicks on websites. This means your newsletter must gather information in what Google calls the "hot zone" of the screen. Users should be able to input their e-mail address without additional clicks. Users should be able to input their addresses, purchase and perform any or other critical business activities with a minimum of additional clicks. Small business owners need to wake up.

Let's recap these items:

Put your mailing list sign-up in the Goggle "hot zone" of the screen

Put your purchase link in the Google "hot zone" of the screen

Always create a mailing list sign-up

Creating a fagade to hide behind creates confusion and "space" between yourself and your customers. For instance, customers respond by calling your 800 number with live operators but you e-mail them from a yahoo address! That's ridiculous. Facades need to be complete in order to work, and they seldom inspired trust.

Trust is exactly what you are trying to build. You should simply not do this. Talk to your customers one-on-one and watch the sales come in.

Following up leads and creating a customized response for inquiries is key for sales. Call your people and let them call you. This seems contrary to the big sales mentality. Trust is the cornerstone for internet sales. Open the door to inquiries and you open the door to sales. It is that simple. Once you build this trust, you'll be able to send out one e-mail to you list at 7pm, and in the morning when you wake up, you'll have $1000 in your Paypal account. It is that simple.

The Business Builders Secrets MRR Ebook

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Large corporations often use what's called the "open house," or brand-building, model of advertising, which is expensive, time-consuming, and requires a lot of brand equity and trust over time before people make decisions to buy from them.

With the "marketing funnel" model, a person makes a small purchase (yes, supplying an email or physical mailing address is considered a payment of sorts), and over time you "funnel" your customers towards more and more high-end products and services, step by step, by selling them to the next level.

The two are entirely different business models, and they both work in their own ways. For most entrepreneurs, however, the brand-building model is too cost-prohibitive and time-consuming to use by itself, involving many resources that simply aren't practical. That doesn't mean you shouldn't use it within your means.

In fact, you'll soon see how to incorporate both the open house and marketing funnel models in your system (for starters... we're just getting warmed up!).

So by "funneling" (others call it "backending" or "up-selling"—Dan Kennedy calls it "gathering the herd") your prospects into paying customers, you're setting the stage to provide tremendous value to them. So much value, in fact, that your customers begin to look forward to receiving content from you. And with that value comes the opportunity to take your customer to the next level, where you can sell higher-end goods to them.

And this isn't a one-sided benefit. Both you and your customer benefit by this relationship. Your customer benefits when he gets even more value...something he really wants. You're helping him in that regard. And of course you benefit as well by slowly graduating your customer to your "A" list, where you can provide even more value.

I once knew a salesman from a large workforce management company. This company sold expensive computer systems that helped call centers forecast their incoming call volume, determine how many customer service people they needed to handle those calls, and even generate the most efficient schedules for those reps in order to maintain a desired level of service.

This guy was an old pro when it came to managing his leads. When a potential client company would issue a request for proposal to him (basically an opportunity for his company to provide a quote based on the issuing company's needs), he would keep track of all the people involved in the decision-making process, plus any supporting personnel. Basically anyone's info he could get his hands on.

Now when he learned that a key person moved from one company to another (which was fairly common), and that new company was in the market for his product, he would personally contact his "lead" from the old company (now working for the new one) and continue his funnelling efforts there, while still maintaining the funnel at the old company.

Now imagine he was doing this for all of his leads, wherever they ended up. He had funnels in place everywhere. Do you think he had skinny kids?

Personally I think every sale he made was well earned. Anyone who can keep track of all those funnels and people hopping companies deserves to earn a profit.

Figures 2-1 and 2-2 show the typical marketing funnel. Figure 2-1 shows an offline version of the funnel model, and figure 2-2 shows the online equivalent. Note that the only differences are at the top of the funnel, signifying the manner in which you obtain your leads. Online they visit your website before they supply their information and become a lead. In the offline world, they would receive your offer in some other manner.

A truer representation might represent your target market as suspects, who become prospects only after raising their hands (i.e. they become your prospects when they become your leads), but however you view them, the goal is to obtain leads, where you will then attempt to convert them into paying customers.

Notice how the width of the funnel gets smaller towards the bottom? The width represents the number of customers at that height, or stage, of the funnel.

However, the smaller the width, the more money they are spending with you. In fact, the amount of money they spend with you can be thought of as being inversely proportionate to the width of the funnel (more or less). So the 20 percent responsible for 80 percent of your profits are at the bottom of the funnel. The other 80 percent that give you 20 percent of your profits are towards the top. This distribution is a general observation and not a mathematical absolute. As I mentioned earlier, it might be 70/30 or 90/10 or somewhere in between.

This is no accident. Your "A" customers, your biggest advocates, are in the smallest segment of your customer base...the bottom of the funnel (but the top in terms of the value you deliver to them).

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Rule 6. We've got a little something for you that no one seems to have a definitive answer on. Should you plug other products and services through your info products, and if so how? Well, the simple answer is yes, you sure should. If you don't, you're wasting valuable customers that may just enjoy your product so much; they head off to buy another one putting even more cash in your pocket.

The problem is how do you plug other products inside info products effectively, without annoying the heck out of the readers? Well, first and foremost, this is kind of a gray area. A little like up selling that we talked about earlier. If you mention this method to someone in conversation, they'll give you funny looks and shy away, simply because this has such a bad name, due to the poor products out there that are just excuses for an advert. So the first thing I will say, create a product for the creation of the product, and make it good.

Don't create a product to be an advert. Whether it's free or paid, if you start talking to someone about this great new tactic you've learned, they take their time to listen to you, or read your stuff, and by the end it's just an extended sales pitch, don't expect to be very popular or leave a good taste in peoples mouths.

I've seen a lot of methods, and different ways that people advertise their stuff inside paid and free info products. Some of them you can instantly see through common sense that they're not doing much for the writer, and on the other hand, some of them are excellent, and compliment the product very well.

So here's what I suggest. The next time you write an info product, whether it be paid or free, talk about your previous experiences with some of your other products. This is especially easy with online marketing, shows your customers what other stuff you've done, without annoying the heck out them because your product is a poor excuse for an advert.

Second up, find a way to link your sites and products at the end. For example, if I wanted to plug some of my other products here, I wouldn't write a whole guide that was based around that product working, or what people thought of it, but you can bet your life I'll let you know about them either at the end, or refer to it in my examples.

Another method that works extremely well is to write sections that relate to your other products, but you have to reveal something and give good info at the same time, because if you don't, again missing the big key here, your info product will turn into another glorified advert.

So here's the general rule. Do you plug other products in your free and paid products? Yes you do, but you do it in a way that doesn't take away from the original aims of the info product, and the information it promises to give. The reason you'll hear and see people not doing this is because they're worried about what their customers and readers are going to think. The fact is, as long as your product does the job it set out to do, and what you told the buyers or readers it will do, you can refer to affiliate links, your own sites links, whatever. Just make sure the product does the job.

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This brings me to my next point and that's don't try to do everything on your own. A big mistake many marketers make is that they decide that they want all the profits for themselves and try to do everything alone. This is all well and good if you want to be making a couple of thousand a month maybe but if you want to surpass that you need to expand a little. That's not to say that you need to go around partnering on every single site that you create but it does mean that you need to think a little more about working in a team wherever possible.

Partnerships are one example and you'll be splitting the profits 50/50. However lets say for example you both have the same amount of resources to get your promotion out through different contacts and each others lists, affiliates, Jv’s and customers, mix in a little bit of your expertise and you'll end up making the same amount of cash anyway if things are dead even. What you will get though are double the visitors, double the people in your follow-up, and double your affiliates adding fifty percent to your total income from the product to start with. On top of that you'll be pulling in double the resources to promote to in the future.

So you see it's important to start working as a team. Don't worry if you haven't got anyone to work in a team with yet. After your first few products you'll start to see some contacts land in your lap that you can join up with later. There is another example of this and that's when people don't want to grant affiliate commissions because they don't want to be losing any cash. I can totally understand it if you have a huge amount of resources already, but when you don't have that type of promotion power under your belt, affiliates are the way to go.

Affiliates, however, are here to stay, and they'll be the difference between your 1 k a month and your 20k a month and upwards. Remember, affiliates are making sales that it's likely you wouldn't have made anyway, so there's nothing wrong with granting them more out of the profits than you're earning per sale. If you have a problem doing this you're going to struggle so, if this really isn't something you want to do, take some time out and check how much you'd be earning if you gave 60% to say ten affiliates making a particular number of sales on your product on top of your personal sales. You should start to see how much more profitable this is than trying to go it alone, which is both time consuming and expensive, cutting into your profits big time unless you use these resources for the leverage you need to make your one person promotion team into a ten, a hundred or even thousand plus person promotion team. It's at this stage this point really starts to become clear.

So there we have it. The top reasons that I believe get in the way of marketers goals and stop them from succeeding. Do you see any of these in yourself? If you do, remove them, or fix them. It doesn't matter how you do it, just make sure you do, because they will hold you back and in all of the examples above will stop you from ever succeeding unless you can overcome them.

It's a fact that we as online marketers as I've mentioned before have to be multi skilled. When you get into the scene it's very, very rare and unlikely that you'll have everything you need to succeed, and there will be many problems, walls and obstacles that you have to personally overcome before you can make a success of this. You see, us marketers are all a little box of versatility, (you included). This is the most powerful of any tool at our disposal and will make us all successes. Unfortunately as much good as it does for those of us who understand this, it's detrimental to those who don't, and they will go on buying and buying guide after guide, getting frustrated and failing until they either quit, or learn this.

Well, I hope you enjoyed this report. It is indeed the most negative of them all, and I prefer to concentrate on success rather than why people fail. Alas it had to be done and was too important to leave out and not tell you about. We'll end here now, but before we do, I just want to make a note. If none of the above apply to you right now that’s great. Take the knowledge contained within this report, put it to good use, and I look forward to seeing many successful products come from you. Be careful though, just because you don't have these problems right now, you may develop any of them later. Don't forget what you've just been reading and you'll do just fine.

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Chapter 7: The 4 Vital Ingredients for Achieving Mastery

Summary

Gaining mastery is actually a sequential process. Here are the five things you will need to pack for the journey.

The 4 Vital Ingredients for Achieving Mastery

Believing in Yourself

Without this primary ingredient, you aren't going to be able to become a master at anything. To become an expert, it is absolutely vital that you know you can achieve it. Belief must be within practical realms but it is something made with knowledge. It is your own self-assessment.

Confidence

Believing in yourself is one thing, gaining confidence is another. Realizing that you can bake a pie well is belief. But knowing that your pie will really turn out well is confidence. Having belief in yourself doesn't take you much far. This is like water that is stored at a height, purposeless and meaningless. But if you were to have confidence, it could make that water fall. And then you could use it to do various things. This is what your confidence does to things that you really have a belief that you can do.

Practice

Confidence mustn't be empty. It has to be reinforced all the time with practice. You cannot be confident about baking a pie if you haven't practiced it earlier. You cannot be confident about speaking in front of a 1,000 people if you haven't tried it out earlier. There are many subtle places where you might go wrong. Hence, it is very important that you keep practicing things. Only when you practice something so well that you can even do it backward are you really moving toward being a master at it.

Shunning Criticism

You will meet a lot of it on the way. Only a very little of the criticism will be anywhere near positive. A lot of the rest will be out of envy or fear. You have to see through this and move ahead. This is where believing in yourself becomes important. If you know fully well that you can do something, you can fend off the criticism that comes your way in a much better manner.

Chapter 8: Mobilizing Your Strengths; Improving Your Weaknesses

Summary

You have strengths as well as weaknesses. Here's how you should deal with both of them if you are moving toward mastery.

Mobilizing Your Strengths; Improving Your Weaknesses

We are an amalgamation of the good and the bad. None of us is completely good or completely bad. We have our grey areas. So, when do we reach mastery in something? It is when we convert more of our weaknesses into strengths that we are able to do that. But, is it all that simple?

You cannot convert your weaknesses into strengths so simply. But being realistic about them helps. If you know that you always commit a mistake about a certain thing, and accept that, you can work on it. You have to realize that there is a limitation. If you are too blind to see this limitation, you won't be able to do much about it. You won't be able to remove your weakness in one day. It could take a considerable amount of time, but being realistic and accepting about them helps you in two ways:-

It helps you to be cautious in that particular area and probably avoid it or replace it with another option that you are better at.

It creates in you a sense of your drawback so that you can work at improving it and trying to reduce its impact on your overall performance.

Weakness can be improved. It only takes the right confidence and practice to be able to do that.

But one more thing that can help you in moving toward perfection is understanding your strengths. You shouldn't be too negativistic about yourself. If you have some great strengths, try bringing them to the fore. All great performers, great sportspeople, great businesspeople have had their weaknesses. But most of them have camouflaged that by focusing on their strengths.

Your strengths are more special to you than your weaknesses. This is because your weaknesses are other people's weaknesses as well, but your strengths are your own. Other people aren't strong there. Only you are. And probably a handful of other people are. If you can mobilize these strengths and keep bettering them, you could be a much better performer at what you do. This is an important lesson of life; learn it well.

Chapter 9: Avoiding Stress and Keeping Focus

Summary

Stress comes majorly in the way of achieving mastery. Its management is one of the vital things that you need to do in order to succeed.

Avoiding Stress and Keeping Focus

Stress will come your way often. When you strongly believe in something, but don't see it happening as yet, stress begins to take its toll on you. You begin to think, "Why am I not able to do this? I know I am so good at it!" You probably become frustrated because you cannot achieve something that you are sure you are so good at, and the frustration turns into stress.

You will be able to keep better focus on your goals if you can involve yourself in some stress management exercises. These can help you by clearing your mind and keeping it fixated on your goal. The following are some things that you need to keep in mind.

It is not that you will achieve whatever you believe in within just a day. Many people have tried their whole lives to achieve something, despite the fact that they have believed with their heart and soul that they can do something. You have to give things time too. The sooner you begin, and the stauncher you believe in it, the faster will you be able to reach the goals you have set for yourself.

Wanting to achieve something means that you have be relentless about it, but there is no need to be unstoppable. You have to think about other things in life as well, such as your friends and family. When the chips are down, these are the people who will really be by your side. In fact, your family and friends are a whole stress management program in themselves.