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Chapter 5: Looking Into Yourself

Synopsis

Are you a darkworker or not? Do you play as a hero, villain or the nonplayer character in the tale of life? This is the best time to look into yourself closer. Assess yourself. Do you have what it takes to become a darkworker? Do you posses the characteristics they often have?

Upon learning and studying about darkworkers and darkworking, you get to fully understand their nature and you will identity the characteristics that both you and a darkworker posses. Through this, it will be easier for you to choose your own path. You will also gain clarity when it comes to decision making and you will obtain motivation to act.

If you want to determine whether you are a darkworker or not, you have to examine and evaluate darkworkers, their nature and their charactertistics. Then, look deeper into yourself and point out if you posses the qualities that they have. You probably are a darkworker. Well, we are living in an intricate life that is full of misunderstanding and confusion. You do not have to fight it because if you do so, you will just fall into a trap of resistance. All you have to do is to accept the reality and do your best to become a better individual.

After you made an evaluation and you are still confuse with your life or your real self, then it pays more to take a closer look at the characteristics of darkworkers.

Are You a Darkworker or Not?

This is one of the top questions that might pop out into your mind. Most likely, you are actually not, since majority of people do not make a commitment to become a darkworker in their whole lives.

You have to understand that becoming a darkworker is not really something that just occurs to you. Darkworking is actually a conscious choice that you make. An individual may have leanings towards this polarity and when you decide to become a darkworker, you also make a commitment to live the kind of life that darkworkers are supposed to have.

Becoming a darkworker is something the same as making a commitment to a certain area or field that takes some time to master, like becoming a competent concert pianist, a chess grandmaster or being trained for the Olympics. You will not just wake up one day and discover that you are 100 percent chess master or black belter. You will also not wake up one day and realize that you are a darkworker or a lightworker. Polarizing as a darkworker is a great long-term commitment. It is not something that just happens by itself in an instant.

Darkworkers use their energy as well as the energy of those around them for their own benefit. This is a very self-oriented path. It is a path that focuses on advancing the personal agenda of darkworkers. The main goal of darkworkers is to gain a complete control over each aspect of their life, even if it means gaining and pursuing it at others’ expense.

The decision to become a darkworker is a decision that you make with every inch of your life and your entire being. For others, it may be a very natural choice or they may feel it as a kind of calling. Others, on the other hand, need to spend a lot of time discovering both polarities to be able to make a commitment deliberately and consciously. However, most individual decide not to polarize.

When you polarize as a darkworker, you are also dedicating your whole life to serving your own self. After this, your polarity will become the central focus of your life. It will almost become a part of your system or of your DNA.

Why do you Have to Polarize?

Well, the main reason for this is that you are prepared to have a conscious commitment to a particular kind of life. You polarize because you are now willing to devote yourself and your entire being to serve yourself. Such commitment will become your greatest purpose in life. It will also become the core of your life and of your identity.

In making this commitment, you will actually know yourself more and on a level that you have never even known before. When you make such commitment and polarize, you will wake up each day knowing why you are here and not because others told you why. This is due to the fact that you have defined your own reason by the power of your conscious choice.

Chapter 6: Making A Choice Which Path To Take

Synopsis

Life is full of complexities, challenges and intricacies. Often, we just find ourselves in the middle of a crossroad, becoming even more confused about the right road to take. Sometimes, we are left with a lot of options and each of them seems to be good, making the right choice seems to be even more daunting.

The decision to become a darkworker or a lightworker is also a crucial decision. They may seem very' different, but the fact is that these polarities complement each other. Both of them possess great characteristics that will boost yourself and will allow you to recognize the real you.

Things in this life are not always predetermined. Things happen based on your decisions, whether you are of it or not. Everything in this world is a product of your choices. You have the power to shape your own life and make this world a better place for you and for other people. What you need is to make the right choice and select the right path that you want to take.

Being either a lightworker or a darkworker is not easy but you have to make a choice. You need to determine the right path you want to take. You have to choose the path that will bring great joy, contentment and happiness to your life.

Villain, Hero or Non-player Character — Which One are You?

Darkworking is actually a choice. It may be not a choice that anyone is willing to make for him/herself. Nonetheless, it remains a choice for conscious growth. Some people never make a decision to polarize as a darkworker in their whole lives and not with a real 100 percent commitment. However, when it is only when such commitment is made that the real power starts to flow through their lives.

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Chapter 5: Time Off Before Tests

Every college student desires to pass their respective exams and tests. But, with their busy schedule, some of them fail to study and they prefer to scan their notes a few minutes before the exam. If you do the same thing, then you have a chance to fail and get poor remarks from your professors.

As expert’s advice, it is best to study a few days before the exam. Then, during the examination day, all you need is to relax and think positive that you can easily answer all the questions on the test papers.

Steps-by-Steps on How to Time Off before Exams

For most individuals, relaxing before exams is completely hard to do because you never fail to think on what will happen during the examination. The extra stress affects your health and your grades as well. Thus, steal a moment to take a deep breath and prefer to relax. If you don’t know how to relax, here are the steps-by-steps on how to time off before exams:

Step 1: Prepare for the Exam a Night before Its Schedule - The earlier you start studying, the most at ease you will feel with the materials. As advised, you need to give yourself at least one or two weeks to review course material. You also need to stop cramming about an hour before the examination and thus, you can concentrate on relaxing instead.

Step 2: Step Away from the Desktop Computer and Books - Physical activity allows you to relax, concentrate your thoughts better, clear you head and obtain your juices running. You also need to take daily breaks while studying and then taking a short walk just before the examinations start.

Step 3: Breathe Deep - Deep breathing provides a simple method of reducing stress. All you have to do is to close your eyes, calm down your body, breathe in gradually through your nose and exhale through your mouth. You have to repeat these steps until you feel calm. This works while studying and just before the final examination. As advised, you have to try this step in your seat instead of cramming a few minutes before the exam.

Step 4: Visualize Yourself in Control during the Exam - This type of technique helps you in lessening anxiety and prepare you for examinations. Spend a few minutes the night before and in the last minutes before your examinations.

Step 5: Rest Well before Your Exam - Though you are quite worried what will happen during the examination, you need to stop thinking negative things. This can help in promoting a better sleeping habit. Through adequate amount of sleep, you can think clearly and answer complex questions during the exam.

Step 6: Arrive Early - When taking exams, make sure that you arrive early on the exact location so you will never feel rushed. This also provides you time to practice a few relaxation exercises.

Apart from the above mentioned, it is best to keep the essential of the examination in perspective. It is not likely the end of the universe, even if you fail to pass the exam.

Chapter 6: Make Sure to Live Healthy

College is considered to be the best years of one’s life. It is a time to search your career path and meet some of your best colleagues for life. However, though you fully focus on studying while working on a part-time job, you have to make sure that you are living in a healthy way.

To give you some guides, here are the following details to a better college routine and healthy living:

How You Should Exercise?

Even if you are too busy with your school activities, you have to adjust your schedule. You need to schedule a healthy schedule like daily exercise. As advised, try to include at least 15 to 20 minutes for your weight train. A more exciting alternative would be to play basketball, especially if your school gym head allows you to use this.

An average college student can burn just about 500 calories during a dynamic basketball game and that it better than a 15-minute run on a treadmill for some people. Take note that it is also best if you like to do cardio exercises after you workout with the weights.

When you do some workouts, your endorphins will increase and that increases the happiness and pleasure you will experience throughout the day. Additionally, exercising may assist to improve your moos through increasing self-confidence and assist to lower the symptoms related with anxiety and mild depression.

How You Should Eat?

With your busy working and school schedules, you may fail to eat the right amount of foods every day. You may neglect eating your lunch or dinner just to finish the needed school assignments.

When it comes to food intake, don’t forget to try to stick with smaller meals. Like others, you may realize that eating smaller meals boosts your metabolism and you will make you hungrier the whole day so that can regularly refuel your body with food.

Regular eating of foods and water are vital in college to refuel your mind and body. Take note that you should eat junk food in moderation. If you are just regularly consuming crap, you will appear like a crap. Your body metabolism is your ideal friend throughout college and thus, you have to treat it well. It will lose fat and keep you lean. Additionally, bigger meals may result to more fat storage because your body cannot absorb all that was consumed.

Time Constraints

You have to do the training between classes. In some cases, you will find yourself with one or more breaks in between classes. There are some situations that you may see students using their rest hours to hang out with their friends. You can use this opportunity to get your workout finished so that you have the entire time ahead of you.

Another best alternative would be to go at night in between homework or after you have finished them. In addition, you can also try to eat meals that can be taken on the go. This is often observed if you cannot find the time to sit down and eat. As advised, don’t let your time interfere with your eating schedule.

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Chapter 5 Make Sure You Are A Good Role Model

Synopsis

There is no such thing as being a perfect parent. Parents have the hardest jobs in the world. It’s a special joy to raise kids, but this can be demanding, exhausting, and challenging. Plus, there is no day off. Each parent has bad days and good days. Yet, each day, you serve as a role model for your children.

Being a Good Role Model

Yon have to take note that your child learns from what you say and what you do. Your child also thinks the same way like you do as well as copies your expressions. Before your kids go to school, they have also probably learned even more from than you ever wanted.

Is It Something You Should Worry about?

Your kid will grow up as well as have to make choices for grown-up. If you show restraint in terms of alcohol, gambling, and drugs, then there is a huge possibility that your kids will follow your example. If you’re considerate to others and you control your temper, you child will likely copy your behavior.

Are Other People Role Models for Your Child?

Friends, uncles, aunts or grandparents that spend time with your kids are role models. A coach, teacher or neighbor may also be a role model. If your child learns more positive examples, the better.

Having an adult who cares can make a huge difference. Even when there is conflict or life is tough, if an individual supports and cares a child, this can also make a difference. If there’s someone to stand by your kid no matter what, your kids will be able to get over the tough times.

Anyone may be a role model, yet main caregivers or parents have the most influence on the child. Even if your child is now a teen and does not seem interested in you, she or he is watching you as the role model.

How Can You be a Good Role Model?

Consider how your behavior affects your children. This is not likely that you may always be cheerful and calm. Well, no one is. Children need to see parents express real feeling in a healthy manner. If your kid has witnessed that you are dealing with your anger appropriately, she or he will learn this from you. If he or she watches you celebrating special occasions without taking alcohol, your kid will learn something. If you are facing a hard time and you are trying to escape it with drugs, gambling, and alcohol, your kid will remember it. Therefore, as your kid grows up, she or he will learn by your example. Your kid will also follow your example when coping with the challenges.

What If You Make Mistakes That You Don’t Want Your Kid to Copy?

If you have problems in your family, even your kid can be affected. In most cases, children believe that they are the cause of the problem or they did something wrong.

You can assist your children by talking with them. Even young kids could understand your sincere apology. It is possible to be honest with your kid. You can say sorry and explain mistakes, yet you are doing your best to change. You should also tell your child that you love her or him that problems are not her or his fault.

How Can You Teach Your Child about Some Positive Role Models?

Talking to your child regarding the things that could happened to you when you are her or his age. Tell your children about someone who made a huge difference in your life and tell them the reasons. This could someone you know.

Understanding the different individuals behave in various ways could help your child. Your kid could start thinking about who makes a role model.

No one said that it is easy to be a role model. But, it is not impossible that you can do it especially if it is for your child’s sake.

Chapter 6 The Dangers In Not Having a Drug Talk

Synopsis

Some parents are too confident about their children’s behaviors. They think that their children are wise and knowledgeable enough when it comes to drugs. But, did you know that even if your kid is the best in class, there’s a possibility that he or she could abuse or be addicted to drugs? Well, this happens especially if you don’t consider drug talk in your home. If you are a parent, you should pay importance to drug talk as there are dangers in not having this kind of conversation. So, what are these dangers?

The Consequences of Not Having a Drug Talk

Drug talk is said to be one of the best ways for you, as a parent, to educate and guide your children about drugs. Even if you always have a busy schedule, don’t take drugs for granted as you might end up facing a complicated situation that you might regret for the rest of your life. Though your schedule is hectic, you will always have your spare time. Instead of doing some activities at home, why not sit and talk to your children about their daily activities and let them know about the risks of taking drugs?

There are several dangers in not having a drug talk. One of these is that your kids might seek for answers with their friends who are already using drugs. In this scenario, your kids could also end up using drugs, which might ruin their future or worst - their lives. Since they don’t have any clue about drugs and some of their friends said that they should try it once to know the effects, they could abuse and get addicted to the substance they are taking especially if the effects are good and they don’t see anything bad about it.

Most children are curious about almost everything even with drugs. More often than not, there are instances that some kids would try using drugs to test if these are really bad and could ruin their lives. If they don’t see anything negative about drugs, they would continue use these until they end up abusing these, which could be dangerous in the long run.

There are other dangers of not having a drug talk. If you want your kids to stay on the right direction, do not waste your time and start talking with them about drugs because there is always a difference in having a drug talk and not having it.

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Chapter 5: Using the Internet

Synopsis

Using the internet is another excellent way to enjoy the level of entertainment that a gaming activity can provide. Internet is no longer an ordinary tool for global communication. In this modern world, people can already use it as an additional tool to use in enjoying the different types of video games that the gaming industry can offer to the gamers. Gaming becomes more accessible in the interface of this powerful technology with the help of all the online games that were provided in it. Such games are similar to the ordinary video games that the gamers can enjoy in personal computers, gaming consoles and mobile phones.

However, the online games that were created to promote gaming activity won’t function without a strong internet connection. In other words, one of the worst disadvantages of online games in the internet is the fact that each of its examples won’t function with the power of the internet. But, to enjoy gaming with the use of the internet is an excellent gaming experience that can provide maximum satisfaction to those individuals who want to compete and communicate with the other gamers around the globe while enjoying their favorite video games. In addition to that, the online games that are available in the internet nowadays provide more options and surprises to the gamers compared to the ordinary LAN games and video games which can be played in personal computers and other special gaming consoles.

All about Online Gaming

According to those individuals who know a lot of things about the negative effects of gaming in the behavior of all gamers in this world, e-gaming is something that can encourage a gamer to engage in a special type of gambling.

Actually, the act of enjoying the features of online games is already a form of gambling. One of the main reasons why online gaming can be considered as a form of gambling is the fact that some of the available call to actions in its gaming platforms will encourage the gamers to use their money to gain more skills and power to use against their target opponents.

The act of using the power of internet as a tool for online gaming is a form of gambling since it forces the online gamers to sacrifice their financial security on useless things.

There’s nothing wrong if people will play online games in the internet regularly as long as the available skills, upgrades and great offers in its gaming platforms are totally free of charge.

To perform gaming with the use of internet is very inconvenient compared to the process of enjoying a set of video games in a personal computers or mobile phone. Besides, it’s more affordable to enjoy the activity that was stated in the tangible tools and devices that were provided for it.

In personal computers and mobile phones, gamers will be required to pay only for the prices of the video games that each of them would like to install in the operating systems and memory7 of their devices. While in the internet, the gamers will be required to spend several amounts of money on their monthly installments for the internet connection and the registration fees for the online games that each of them would like to enjoy in its online gaming platform.

Chapter 6: Where to Find Free Software

Synopsis

Several kinds of gaming software are already available in the online market nowadays to satisfy the needs of those individuals who are very interested in video games. Such examples of gaming software have an amazing ability to make the process of enjoying the missions and challenges that are available in a video game more convenient for all of the gamers. Of course, some of the available versions of this software in the internet at the present time are free of charge. However, the examples that were created for free download have limitations. Most priceless versions of this software were constructed as trial versions of the other examples of gaming software which can be acquired by the gamers only through an online purchasing process.

The provider will never allow the gamers to download the software unless the payments for their products were already sent to their bank accounts with the use of credit cards. All these things make the process of acquiring gaming software unsafe and inconvenient for the gamers. It is because some of the websites that are offering varied versions of this software in the internet contain suspicious and spammed contents. Those gamers who do not want to waste their money on useless online transactions should not invest on the products of the websites that are very suspicious and full of negative reviews in the internet.

The Best Source of Gaming Software

Internet is the only source of high quality gaming software in this world at the present time. Most examples of this software have affordable prices. But the gamers should be very' careful in the process of selecting a provider because not all of the online providers of this product in the online market have excellent reputations.

As much as possible, gamers should conduct extensive researches regarding with the quality of their target examples of gaming software in the internet before selecting a certain brand to purchase.

The different examples of gaming software have an ability to record several kinds of video games in just few minutes depending on the set of features that were provided in its systems.

These products have an ability also to enhance the overall performance of a personal computer which is meant to be used in a gaming activity. Each of the examples of high powered software allows a personal computer to play a video game more smoothly as the time passes by regardless of the presence of high definition images and three dimensional graphics in its gaming platform.

It’s easy to acquire gaming software in the online market nowadays. The things that a gamer has to provide while aiming to get an example of this product are credit cards and strong internet connections to use in a personal computer.

The internet connection will be used to find the websites of the providers of such products. Credit cards will be used as sources of payments for the gaming software which will be purchased in the websites of the reputable providers. Gamers can never find the different examples of gaming software in public markets. The only reliable source of such products in this modern world is the innovative online selling platform of internet as a global communication tool.

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Chapter 5: Encourage Questions and Open Honest Discussion

Synopsis

When you notice that your child is starting to be interested with sex conversation, this is the right time for you to encourage questions and open honest discussion with your child. According to studies, sex is everywhere especially if you have access to cable and internet or any type of media.

There is no other way to keep you comfortable, knowledgeable and safe about sex than to talk about the stated matter openly. Here, you will know the importance of encouraging your child to ask questions and open honest discussion. In this way, you can be sure that your child will have a clear understanding about the real world of sex.

The Significance of having open honest discussion with your Child

As a parent, one of your responsibilities is to have open honest discussion with your child about sex. If you can openly discuss some sexual matters with your child, sex can be less scary.

Open sex talk with your child is about personal preference. It is true that open sex talk with your child will have a positive effect on the life of your child. Healthy and open honest discussion regarding sex matters will greatly help your child to be ready for the possible things to happen in the future.

When your child asks you some questions about sex, you need to make sure that you will give them with accurate information and details that will satisfy them. By doing this, you will not find hard time and difficulty to talk with your child about sex. You are also recommended to conduct your own extensive research to make sure that you will provide your child with precise information that they are looking for.

Chapter 6: Explore what materials are being taught in the Child’s School

Synopsis

Most universities and schools in the present year are offering sex education program with their students. As a responsible parent, it is very imperative that you are aware about the materials that are being taught with your child especially when they are in the four corners in their classroom.

There are some people that when they hear the word sex, they usually get uncomfortable and confuse. When you notice that your child experienced this kind of scenario especially when they are in school, this is the best time for you to know what materials are being taught in their school. In this way, you will easily determine the reason behind why sex education can be taught in most universities and schools.

The Facts about Materials that are being taught in School

In the present year, most schools and universities are using of sex education books that are also available online and in the market. Most of the sex education books contain comprehensive guidelines and understanding that will greatly help you to obtain sexual knowledge.

One of the main purposes why sex education courses are being taught in most universities and schools is to provide sexual awareness for your child. Most sex education books states that talking with your child about sex must start earlier before they will experience sexual behaviors.

In line with this, sex education courses is creatively designed and developed to provide your child with wisdom and knowledge that they can make use in the near future particularly when they are ready to face the real world of sex. With the help of sex education programs and courses that are usually offered in universities and schools, you can be sure that your child will have a great opportunity to gain sexual orientation, safe sex and abstinence.

In connection with this, there are also sexual health services that are responsible to guide your child with their questions about sex. With the existence of this sexual health services, your child will completely learn the world of ramifications and sex.

Chapter 7: How not Having the Sex Talk can Backfire

Synopsis

In order for you to avoid backfire in sex talk, it is very important that you are familiar and aware about the comprehensive information and details about the stated topic.

At first, it is very normal that you will feel uncomfortable and awkward in talking with your child about sex however you need to bear in mind that talking about sex with your child at their early age can be a great help for them to avoid the occurrence of unwanted scenario such as being pregnant and having a settled life at their early age.

Sex talk with your child is highly recommended especially when it comes to their awareness and sexual knowledge. Sex talk plays a vital role in the life of your child and as a parent; this is one of your responsibilities that you should be aware of.

A Quick Glimpse to Sex Talk with your Child

It is a fact that sex talk with your child is considered as one of the first topic that you should tackle with them. By doing this, you can be sure that you can avoid sex talk backfire. If your child is starting to ask question about sex, it simply means that they deserve to have accurate information that will help them to fully understand the stated topic.

If you are planning to talk with your child about sex, there are several factors that you should take into account. It is also very important that you have complete details regarding the real world of sex to make sure that you can answer all the questions of your child. Talking with your child about sex will greatly help them to know all the facts that are associated with sex. At their early age, they deserve to know the significance, joy and danger of sex.

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Chapter 7: What’s More Important than Building the Product?

Summary

Merely building the product isn't enough.

What's More Important than Building the Product?

We have been speaking about how a great product is integral to your business and in many ways it is. In fact, if a list of the top things to do to ensure business success were created, having a good product would be right there on the top. However, there is something that is also quite important. You could say it goes hand in hand with product enhancement.

And what is that? This important thing is promotion.

Without promoting your product, your business is dead in the water. It won't get a good start, which will make you lose money and you will be out of your business soon. This is a vicious circle; you have to try to be out of this as soon as you can.

So, what does promotion mean? Basically it means advertising your product, but in simple layperson terms, you could also say it is highlighting your product where it can meet with good exposure. Today, the Internet has opened up various vistas for advertisement. You can actually reach out to your target niche and promote your product directly to them.

There are so many products in the market currently which aren't better than their competitors but are still surviving and some are even dominating. Now, why is this happening? Advertisement is the answer. They spend millions on ad campaigns, both online and offline and increase the curiosity levels. If the packaging is slick, if the promotion has been great, then people don't mind checking out the product.

But the most important thing that advertisements do is to create an awareness of the product. People know that the product exists; there builds up a curiosity level for the product. It is because of this that people don't mind adding the product to their shopping carts to try them out if nothing else.

Slick advertisement and brand awareness are extremely important when you are trying to build a product that can reach out to people. Don't undermine the importance of these two aspects, which can very easily make or break a product, however good or bad it is.

Chapter 8: Selling a Refrigerator to an Eskimo

Summary

Traditionally, this line has been used to indicate a wily salesperson that uses every trick in the book to sell things to people that they don't want. But isn't this talent going to be great for you if you are entering business?

Selling a Refrigerator to an Eskimo

"There is only one way... to get anybody to buy anything. And that is by making the other person want to buy it."

Dale Carnegie, adapted for advertising

How do you sell a fridge to an Eskimo! That challenge has always been the symbol of the ultimate in marketing a product to someone who simply does not need it. There are funny answers that come up, which also stand for dubious practices in advertising.

'Tell him there is alcohol in it' is a kind of surrogate advertising. Your intent may actually be to sell him alcohol, so you sell him a fridge bundled with bottles of whisky. 'Tell him it will make him feel warmer/ is a partial truth, because technically speaking, the temperature inside the fridge can be adjusted to be higher than the subzero cold outside!

But let us revise that original statement - That challenge has always been the symbol of the ultimate in marketing a product to someone who apparently does not need it. That will lead us to ask - is there possibly a reason why an Eskimo would need a fridge? The answer is another simple question - Why do you sit at your dining table eating a salmon dish with a fork and knife? Why aren't you out there in the jungle spearing the fish and roasting it on a crude fire? Product development, advertising and marketing are the driving forces of civilization and convenience.

The Eskimo needs a fridge because he no longer wants his wife to go and bury the reindeer roast under a pile of snow. And, here we come to another factor in advertising, he also wants it because his neighbor has bought one!

So that's it! We have sold a fridge to an Eskimo without any trickery, without gimmicks or lies. We have simply fulfilled the three needs of a good product for the Eskimo - a product that satisfies a need, with great looks and high quality, marketed well.

That wasn't very difficult was it? Now shall we attempt to sell bottled water to millions of people who have easy access to safe drinking water through taps in their kitchen? That is probably tougher than selling a refrigerator to an Eskimo!

Chapter 9: Keep Your Ears Open

Summary

The ears are the most important organs of a successful businessperson.

Keep Your Ears Open

'We listen. We do stuff, we follow through, and then we listen more."

Coca Cola and Pepsi are two of the biggest giants in advertising and marketing in the world today. They spend millions of dollars in market research and product development. Could they go wrong? In the early 1980s, Coke tried to retain its position as number one by introducing New Coke to replace the old flavor. There was a hue and cry from the public and Coke was forced to bring back its original classic cola. A few years later Pepsi launched Pepsi AM, a drink targeted for breakfast time. And yet later came Pepsi Clear, a colorless cola drink! Both were rejected by the market.

Coke and Pepsi reacted to negative public feedback by quickly withdrawing those flop products from the market. There are several cases of dud products eroding the market share of a company because no one listened to the consumer. Ford Motor Co. sold its first bestselling car for a long time under the line - "People can have the Model-T in any color - so long as it's black." After a while buyers began to ask for style and color options. Ford's competitors listened to the feedback and obliged. Ford was compelled to follow suit to service.

Today, the vast reach of the Internet makes listening much easier. The Consumer Relations departments of many companies set up and monitor Face book, Twitter and blogs where they can listen to instant feedback and act swiftly to correct a problem or to improve a product.