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CHAPTER 8 Using Camtasia Video to Generate More Clicks

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can...

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.

CHAPTER 9 Boost Commissions Overnight

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

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Click Farms and Your Facebook Ad Campaign

If you are a business that looking for exposure from Facebook using Facebook ads, you aren't alone -this option has become very popular. After all, there are around 1.2 billion users, making it a powerful place for an ad.

Your Campaign

Many an advertiser has been hooked by Facebook's 'Suggested Page' or 'Suggested Post' - both are offered at a reasonable rate. The purpose of these ads it to earn likes for your advertised pages, and earn business an increase in audience for the posts they make.

At a glance, it would seem like a strategy that was worth pursuing - after all, it appears to work. Many a business has increased their likes through this exposure. When a person 'likes' a business fan page that person will see your updates on their newsfeed and they might also share those poses with their friends, which is the main way of gaining a Facebook audience.

So What's the Problem?

Recently Business Insider published an article that talked about the complaints being made by a number of Facebook page owners, saying their ads have created chaos on their pages. The businesses say that far too many of their new likes are actually coming from 'click farms.' This is a practice where a company hires low paid workers to conduct a number of tasks that are designed to boost traffic to a site.

But these Facebook page business owners are paying for legitimate traffic so these 'click farms' are very annoying.

Why Are There Click Farms?

The next problem becomes "Why would click farms pay people to click like on Facebook pages?" They do this because 'likes' help to legitimize a Facebook profile, and give the appearance there is a real person associated with the profile.

Facebook knows there is a problem and has been working on pinpointing and deleting fake accounts from the site. There is an estimate that 0.4% to 1.2% are Facebook likes. Flowever, when 1% of your base clicks the button thousands of times in a day this creates a real problem - a serious problem.

Flow to Empower Your Business

One request Facebook business page owners have made is to give them the ability to delete fake accounts in bulk. Currently you need to delete them one by one, which is tedious and a waste of time leading to hundreds of thousands of fake profiles building up.

They've also asked Facebook to eliminate access to the countries that pose the problem such as India, Brazil, Portugal and Mexico among others.

Currently this remains a Facebook issue for advertisers. Facebook seems to have bigger worries than advertisers voicing their displeasure. These fake profiles are said to have disrupted Facebook's ad revenue by about 63% in just the last quarter.

How to Choose an Effective Image for Your Facebook Ad

One of the most important areas of creating your Facebook ad is the choosing the image. Your images can actually make or break your ad. When you are choosing your Facebook ad images you should keep the following in mind.

#1 People like to click on an image of a person. A friendly face seems inviting and is known to work very well on Facebook. This is even more true when the image is of a person that people are familiar with. For example, a picture of the spokesperson for your company.

#2 People like to click on video play buttons. Whenever a person sees an image with a video play button it, they tend to click it. For ads that are going to redirect to YouTube or another video host, this is pure gold!

#3 You never want to ask a lot of questions. Most times it is better to be direct. If you are running an ad that uses images don't also ask a question in the ad copy. If you ask too many questions viewers are going to pass by your ad.

#4 Don't over think your ads and try to be too clever. Be funny, be witty, but never make a joke unless you are positive that everyone is going to understand it.

#5 Always keep your ads simple. Remember that your ad is exactly 100 x 72 pixels (WxT). When you have small images or graphics, try to minimize the color. If you select the wrong image it will often look messy and that will stop viewers from clicking on it.

#6 Ads that use all caps do not appeal to viewers. What is appealing is when your product/service handles a problem/need that the viewer has. When you are advertising items from your store having a discount, such as 25% off, don't use an image. Use a discount ad to motivate your viewers. This also works when you are giving away something for free.

#7 You need to always be on top of your Facebook ads. Take note of the look of your ad. Look at ads done by professional social media experts like Melanie Duncan or Amy Porterfield. Does your ad measure up? Make your own ad resemble one of their professional ads.

Your Facebook ads offer an affordable way to advertise - in fact, It's a powerful tool so make sure you take full advantage of it.

Get More From Your Facebook Ads

Facebook ads can be a powerful tool to increase your targeted traffic. Let's look at 5 ways you can get more from your Facebook Ads and really up the rewards.

#1 Sponsored Stories

If you have an app and you are going to be advertising using Facebook ads, make sure you take advantage of Sponsored Stories on mobile. Getting these mobile clicks is important if you want them to download your app. E-commerce research shows that when a user downloads a retailers app they generally spend more with that retailer.

#2 Do Your Own Bidding

Make sure you do not let Facebook bid for you. It can look like that's your only option when you are creating your ads, but that's not so. In the small print you can select the 'advance pricing model/ which puts the control back in your hands letting you set your own CPM or CPC. Your credit card is on file with permission to placed charges on it. If you let Facebook do your bidding you could be in for a big shock!

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Look, you're a smart individual. A creative individual. A dedicated individual. I'm pretty certain about all of that, or you wouldn't be an ambitious dreamer, or reading this e-book. So, how come you can't resolve a little procrastination issue?

If you're like a lot of people, that question has haunted you for a long time. Among the most frustrating things about procrastination is that it appears like it would be the simplest issue in the world to resolve. Actually, it's among the hardest. Really, that's not quite true. Any issue is difficult to solve, if you're not truly solving it.

I mean it: the only way to resolve an issue is to resolve it. If you attempt to resolve an issue utilizing actions designed to resolve some other issue, or actions designed to resolve no issue at all, but rather to maintain the status quo, then you're bound to bomb. You may try from here to the moon, reining in all the mental capacity, creativity and passion you may muster, and you'll still never resolve the issue.

The Problem

You likely believe the root issue causing your procrastination is laziness, lack of discipline, lack of self-control, immaturity, lack of commitment, or some similar character defect. But guess what? It's probably none of those.

Firstly, most procrastinators are not I repeat, not lazy, undisciplined, etc. As a matter of fact, most tend to be dynamos in areas other than the one they're procrastinating in. Among the peculiar agonies of procrastination is that we're frequently productive in areas of our lives other than the one closest to our heart.

Secondly applying damaging labels like "lazy" or "undisciplined" to yourself is, from a problem-solving standpoint, worse than worthless. Not only do those labels misidentify the issue, they really make the situation worse by sabotaging your self-assurance and predisposing you to failure.

Moreover, people frequently live up or down to the labels; so that if somebody repeatedly calls you, or you repeatedly call yourself, lazy or uncommitted, you're likely to live "down" to that label.

More often than not, solving, or resolving, an issue is a rather trivial exercise when we understand what the problem is. Treating procrastination as a symptom of laziness or a lack of discipline doesn't work, as those are not the causes of procrastination. Instead, they're symptoms, just like procrastination itself is a symptom, of a deeper issue. That issue is commonly either:

You were never taught the habits of productive work. As we live in a vacuum, this likely means you've rather learned the "default" habits of low productivity or non-productivity.

This results in what I call Behavior Based Procrastination.

Or,

Fear of change, success, failure, etc. This results in what I call Dread Based Procrastination. Frequently, individuals suffer from both.

Behavior Based Procrastination is a comparatively easy issue to define and solve.

Dread Based Procrastination is more complex. Unlike Behavior Based Procrastination, which is commonly caused by a lack of data or training, dread Based Procrastination is caused by, as its name implies, concern.

Dread is unfortunately a major force in a lot of people's lives: it's frequently a rational, if not optimal, reaction to the troubles and stresses of life and an ambitious path.
Success Obstacles

Dread Based Procrastination's disguises itself by mimicking productivity. It does this, commonly, by generating one of four characteristic anti-productive behaviors: perfectionism, negativity, hypersensitivity and panic. Most procrastinators are prone to at least one of them, and most are prone to all 4.

Panic deserves a special mention. It's not truly an obstacle in and of itself, but acts as an obstacle "amplifier", blowing your fears out of symmetry and increasing the odds that you'll move back into one of the anti-productive behaviors. The job of defeating dread based procrastination is basically the job of overcoming panic, so that when you experience an instance of dread, doubt or discomfort, you don't become overwhelmed by it and get bumped off your course."

What Holds You Back

There are likewise 2 other categories of obstacles that are not in themselves dread based, but that are frequently present:

The first are Logistic Obstacles, which are commonly caused by simple ignorance. For instance:

Deficiency of a clearly outlined mission and/or path to success

Deficiency of time management

Deficiency of planning, skills, resources and/or facilities

Deficiency of mentors or other support

Put differently, you either don't know what you're supposed to be doing, or lack the skills or resources to do it. A typical individual suffering from a logistic obstacle would be a business owner who doesn't recognize she ought to be spending at least half her time promoting and selling, and thus spends her time on more insignificant jobs.

Basic resolutions to logistic obstacles include: doing mission management and time management, organizing your office, purchasing some new equipment, taking a course, and setting up regular consultations with mentors.

When you commit to overcoming a logistic obstacle, it's frequently not hard to do so. If you do have trouble overcoming yours if you appear to lack the "self-control" to make the resolution work, or can't even find the time to consider the issue then you likely also suffer from dread based procrastination. You'll likely have to deal with the dread first, before you may move on to the more superficial logistical fix.

There are likewise what I call Situation Obstacles, which involve others or additional conditions outside your full control. A hard day job, heavy family responsibilities, and an unsupportive mate are situation obstacles. So are a disability and serious ill health.

Situation obstacles are frequently the hardest to overcome. Their resolutions frequently involve major life changes like changing jobs, leaving relationships, changing life-styles, compromising on one's treasured goals, or committing to person or couple's therapy.

Like logistic obstacles, situation obstacles commonly occur alongside dread based procrastination, and so you'll first have to deal at least partly with your dreads before you may effectively begin changing your situation. But even once you work past the dread, you're still left having to deal with some really hard circumstances.

The most crucial thing you have to know about your obstacles is that all of them may be overpowered. It doesn't matter who you are, how you were raised, what race, religion, nationality or sex you are, or how much cash you have. All of your obstacles may be overpowered.